{"id":14478,"date":"2020-10-23T15:31:31","date_gmt":"2020-10-23T12:31:31","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=14478"},"modified":"2022-04-04T17:18:28","modified_gmt":"2022-04-04T14:18:28","slug":"promovare-magazin-produse-pentru-machiaj-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-produse-pentru-machiaj-online\/","title":{"rendered":"Ghid: Cum sa vinzi produse pentru machiaj online &#8211; Idei de promovare magazin de makeup"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In general, intr-un <a href=\"https:\/\/www.gomag.ro\/magazin-online-beauty\">magazin cu produse pentru machiaj online<\/a> vei gasi si alte tipuri de produse cosmetice precum creme, sampoane, geluri, seruri si alte cele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discutam si despre ele intr-un alt articol, dar deocamdata hai sa ne concentram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Produsele pentru makeup devin din ce in ce mai mult o necesitate<\/strong>, dar sa le vinzi nu e atat de simplu pe cat pare. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">De exemplu, acum se cauta produsele cruelty free, produsele bio, originale.\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca daca iti propui sa importi din China sau de la orice furnizori, ai grija sa testezi mai intai produsele. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experientele cu produse care nu sunt satisfacatoare pentru clienti (cliente, in general) iti pot falimenta afacerea.<\/span><\/p>\n<p><strong>Cauti idei pentru o alta industrie? <a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\">Vezi ghidurile <\/a>si gaseste nisa ta!<\/strong><\/p>\n<div style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media4.giphy.com\/media\/vMrmA2rYuwRRS\/giphy.gif?cid=ecf05e4705947117c4723038534768bb327892d29390c974&amp;rid=giphy.gif\" width=\"480\" height=\"270\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Asadar, hai sa vedem cum sa iti gandesti magazinul cu produse de makeup si cum sa il promovezi.\u00a0<\/span><!--more--><\/p>\n<h2><strong>Cuprins Ghid Cum sa vinzi produse pentru machiaj online<\/strong><\/h2>\n<ul>\n<li><strong><a href=\"#1\">Decide ce produse pentru machiaj online ce vrei sa vinzi<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Cine iti cumpara produsele?<\/a><\/strong><\/li>\n<\/ul>\n<ol>\n<li><strong><a href=\"#3\">Alege un nume si un design reprezentativ pentru brandul tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Fa un plan pentru construirea unei comunitati in jurul magazinului<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Adu specific produse pentru machiaj online sa acoperi golurile din piata<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Tinteste sa cresti valoarea comenzilor in magazin<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#7\">Idei de marketing pentru un magazin online cu produse pentru machiaj<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#8\">Un program de fidelizare atragator<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Fa-ti o strategie de recuperare a cosurilor abandonate<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Pachete si seturi pentru machiaj<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Idei de articole pe un blog de makeup (pot fi si video-uri pe YouTube)<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Arata rezultatele produselor tale<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Idei pentru postari Social Media \u2013 Facebook, Instagram, Pinterest, Tik Tok<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Continut generat de utilizatori si testimoniale<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Creeaza o strategie de email marketing (in acelasi sens poti folosi si SMS marketing)<\/a><\/strong><\/li>\n<li><strong><a href=\"#16\">Ofera beneficii care sa te diferentieze<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Decide ce produse pentru machiaj online ce vrei sa vinzi:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produse de makeup bio, vegane, cruelty free<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produse de machiaj de la un singur brand sau de la mai multe branduri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produse makeup de categorii variate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produse de machiaj dedicate &#8211; doar pentru ochi, doar pentru buze, doar pentru unghii etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accesorii pentru makeup &#8211; pensule, aplicatoare, oglinzi, portfarduri etc.<\/span><\/li>\n<\/ul>\n<p><a name=\"2\"><\/a><\/p>\n<h2><b>Cine iti cumpara produsele?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clienti obisnuiti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profesionisti &#8211; makeup artisti<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi online produse cosmetice si parfumuri cu platforma Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/9aNRsfgwWAQ?start=673&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-health-beauty\/\"><b>8 aplicatii Gomag pentru Health &amp; Beauty \u2013 Activeaza-le acum!<\/b><\/a><\/p>\n<h2><b>Cum sa iti gandesti afacerea online cu produse makeup<\/b><\/h2>\n<p><a name=\"3\"><\/a><\/p>\n<h2><b>1. Alege un nume si un design reprezentativ pentru brandul tau<\/b><\/h2>\n<p>Am vazut si magazine care vand de toate, de la piese auto pana la produse de makeup si cosmetice.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nu stiu ce sa zic de fiabilitatea unui astfel de model de business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca magazin incepator, cand incerci sa vinzi de toate, iti va fi greu sa iesi in evidenta &#8211; cu exceptia cazului in care ai preturi extrem de mici. Sau buget pentru reclame PPC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Mai degraba stabilizeaza-te pe nisa cosmetice, ori produse make-up.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si, in acest caz, iti recomand sa te gandesti la un nume reprezentativ pentru magazinul tau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alege un nume care sa <strong>descrie ceea ce vinzi<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alege un nume <strong>scurt, usor de tinut minte<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alege un nume ce <strong>se poate pronunta simplu<\/strong>, fara nspe mii de variante de pronuntie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Poti inventa un cuvant ca nume<\/strong> &#8211; poate deveni un brand puternic pe masura ce trece timpul<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Pont!<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalizeaza design-ul magazinului tau, sa fie usor de inteles de la prima privire. Nu uita, la Gomag ai <\/span><a href=\"https:\/\/www.gomag.ro\/teme\"><span style=\"font-weight: 400;\">9 teme gratuite<\/span><\/a><span style=\"font-weight: 400;\"> din care sa alegi design-ul potrivit pentru tine + editor tema gratuit.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14480 size-full\" title=\"teme-gomag-beauty\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/teme-gomag-beauty.png\" alt=\"teme-gomag-beauty\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/teme-gomag-beauty.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/teme-gomag-beauty-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/teme-gomag-beauty-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/teme-gomag-beauty-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>2. Fa un plan pentru construirea unei comunitati in jurul magazinului<\/b><\/h2>\n<p>Multe vanzari au loc datorita dovezilor sociale. De unde vin acestea? De la clientii si partenerii tai. Cum le obtii usor si, mai important, constant?<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prin faptul ca ai o comunitate permanenta si vizibila in jurul firmei tale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aceasta comunitate va fi formata din:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clientii tai<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Angajatii tai<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Furnizorii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Parteneri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Urmaritori ai brandului<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14481 size-full\" title=\"comunitate-produse-pentru-machiaj\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/comunitate-produse-pentru-machiaj.png\" alt=\"comunitate-produse-pentru-machiaj\" width=\"1536\" height=\"698\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/comunitate-produse-pentru-machiaj.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/comunitate-produse-pentru-machiaj-1280x582.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/comunitate-produse-pentru-machiaj-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/comunitate-produse-pentru-machiaj-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pont! Creeaza o pagina dedicata in site pentru a-ti prezenta comunitatea:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagini de la evenimente<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testimoniale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intalniri cu clientii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video-uri<\/span><\/li>\n<\/ul>\n<p><a name=\"5\"><\/a><\/p>\n<h2><b>3. Adu specific produse pentru machiaj online sa acoperi golurile din piata<\/b><\/h2>\n<p>In fiecare an (sau chiar in functie de sezon) apar noi trenduri. Prin urmare, cererea pentru produsele de trend urca in perioada respectiva.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Insa nu doar trendurile pot semnala un gol pe piata de cosmetice si makeup.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa un studiu de piata si vezi ce produse poti aduce pentru nevoi care nu sunt inca satisfacute sau pentru care ar exista produse mai eficiente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate fi vorba de makeup pentru piele predispusa la probleme dermatologice, pentru riduri, doar pentru machiaj de scena, doar de la un anumit brand etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti aduce cosmetice coreene pentru machiaj si produse minune pe care le vezi in tot felul de clipuri de pe net (ex. rujuri transparente care sunt de fapt rosii sau alte culori, produse rezistente la apa, gene magnetice etc.).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14482 size-full\" title=\"alegere-produse-pentru-machiaj\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/alegere-produse-pentru-machiaj.png\" alt=\"alegere-produse-pentru-machiaj\" width=\"1536\" height=\"698\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/alegere-produse-pentru-machiaj.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/alegere-produse-pentru-machiaj-1280x582.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/alegere-produse-pentru-machiaj-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/alegere-produse-pentru-machiaj-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Intreaba-ti potentialii clienti daca isi doresc aceste produse si, mai bine, lanseaza un MVP cu precomenzi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, faci un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360010501953-Landing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">landing page<\/span><\/a><span style=\"font-weight: 400;\"> cu top produse care pot fi precomandate, urmand sa fie livrate abia in momentul in care lansezi magazinul oficial (sau lansezi intreaga paleta de produse noi).<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>4. Tinteste sa cresti valoarea comenzilor in magazin<\/b><\/h2>\n<p>Produsele pentru machiaj au, in general, preturi medii. In orice caz, atunci cand te adresezi catre marea masa de consumatori, preturile tale nu vor fi foarte mari (cum ar fi, sa zicem, de ordinul sutelor de euro pentru o mascara).<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, gandeste-ti strategia in asa fel incat sa cresti valoarea comenzilor in magazin. Foloseste platforma Gomag la maximum:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005093713-Valoare-comanda-minima\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Valoare minima pentru comanda<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; cand clientul vrea sa cumpere doar un produs de 10 lei (si in domeniul tau e posibil sa ai multe produse cu pret sub 20 de lei), nu e rentabil pentru tine. Costa mai mult transportul. Asa ca poti stabili o valoare minima pentru comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111294-Cadouri-in-Cosul-de-Cumparaturi\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Cadouri in cosul de cumparaturi<\/b><\/a><b>, diferite in functie de praguri <\/b><span style=\"font-weight: 400;\">&#8211; tuturor ne plac lucrurile gratis. Ofera cadouri in cos in functie de valoarea acestuia. Cu cat suma din cos e mai mare, cu atat si cadoul e mai consistent.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14483 size-full\" title=\"cadou-cos-beauty\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/cadou-cos-beauty.png\" alt=\"cadou-cos-beauty\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/cadou-cos-beauty.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/cadou-cos-beauty-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/cadou-cos-beauty-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/cadou-cos-beauty-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Transport gratuit peste o anumita valoare<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360001651434-Livrare\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">vezi aici<\/span><\/a><span style=\"font-weight: 400;\"> cum setezi aceasta regula in Gomag.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gomag.ro\/blog\/valoarea-medie-a-comenzilor-oferta-unica\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Aplicatia Oferta unica<\/b><\/a> <span style=\"font-weight: 400;\">(OTO) &#8211; in pagina de finalizare comanda afiseaza un produs cu un discount unic, pe care clientul nu il mai gaseste in alta parte. Incearca sa setezi OTO in functie de categoria produsului (poate fi un produs complementar) si sa excluzi produsul respectiv din conditiile OTO (explicatie: cand se adauga un produs in cos, ai grija ca OTO sa nu fie acelasi produs, cu reducere).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pachete si produse bundle<\/b><span style=\"font-weight: 400;\"> &#8211; seturile de produse pentru machiaj sunt intotdeauna atragatoare. Creeaza seturi unice cu <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aplicatia Bundle<\/span><\/a><span style=\"font-weight: 400;\"> sau pachete cu produse complementare.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Recomandari de produse<\/b><span style=\"font-weight: 400;\"> &#8211; in platforma Gomag, atunci cand adaugi un produs in admin ai ocazia sa ii setezi optiunile de cross-sell sau upsell. Acestea vor aparea ca recomandari in paginile de produs. Poti, de asemenea, sa folosesti aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119033-Recomandari\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Recomandari avansate<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><a name=\"7\"><\/a><\/p>\n<h2><b>Idei de marketing pentru un magazin online cu produse pentru machiaj<\/b><\/h2>\n<p><a name=\"8\"><\/a><\/p>\n<h2><b>1. Un program de fidelizare atragator<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Toate produsele pentru makeup au un termen de valabilitate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si contrar obiceiurilor in care acestea raman in portfard si dupa ce expira, pe fundul sticlutelor si al ambalajelor (e usor sa te indragostesti de un produs mai ales daca e fix asa cum iti trebuie tie), trebuie inlocuite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul meu este sa iti faci un program de fidelizare pentru clientii si clientele tale, astfel incat atunci cand e momentul, sa se intoarca tot la tine.<\/span><\/p>\n<h2><b>Cum ar putea arata programul tau de fidelizare:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Puncte de fidelitate<\/b><\/a><span style=\"font-weight: 400;\">, acordate in contul clientului si care nu pot fi transformate in bani<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Abonament lunar sau la o perioada stabilita de client <\/b><span style=\"font-weight: 400;\">&#8211; odata la x luni, clientului ii sunt livrate produsele alese pentru abonament. Totusi, la produsele de makeup e greu sa faci abonament cu acelasi produs, intr-un interval de timp scurt. Mai degraba merg pachete cu produse random, pe care sa le incerce pentru a descoperi ceva nou si care sa le placa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Acces in comunitate cu beneficii speciale<\/b><span style=\"font-weight: 400;\"> &#8211; oferte exclusive, puncte duble de fidelitate, acces la produsele noi inaintea celorlalti, acces la resurse exclusive (webinarii, video-uri, cataloage printate etc.), intalniri cu makeup artisti etc.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14486 size-full\" title=\"fidelizare-clienti-beauty\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/fidelizare-clienti-beauty.png\" alt=\"fidelizare-clienti-beauty\" width=\"1536\" height=\"698\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/fidelizare-clienti-beauty.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/fidelizare-clienti-beauty-1280x582.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/fidelizare-clienti-beauty-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/fidelizare-clienti-beauty-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>2. Fa-ti o strategie de recuperare a cosurilor abandonate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Clientii pe care inca nu ai apucat sa ii fidelizezi, in cea mai mare parte a lor, vor abandona cel putin un cos in magazinul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce? Pentru fac comparatii intre oferta ta si a competitorilor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cateodata o fac din plictiseala, alteori din simt de aventura &#8211; vor sa incerce ceva nou fata de brandul caruia ii sunt loiali (majoritatea consumatorilor de makeup sunt loiali cel putin unui brand).<\/span><\/p>\n<h3><b>Nu ii lasa sa plece fara sa ii intorci din drum:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Remarketeaza-i imediat <\/b><span style=\"font-weight: 400;\">cu continutul cosului (Facebook Ads, Google Ads)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Daca au fost logati in cont, trimite-le in mai putin de 10 minute un email de recuperare<\/b><span style=\"font-weight: 400;\"> a cosului. Nu astepta cu orele &#8211; decizia de cumparare in nisa beauty se ia relativ repede. Daca trimiti mail-ul de recuperare in 24 de ore, mai mult ca sigur e prea tarziu.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14487 size-full\" title=\"email-recuperare-cos-beauty\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/email-recuperare-cos-beauty.png\" alt=\"email-recuperare-cos-beauty\" width=\"1131\" height=\"1465\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/email-recuperare-cos-beauty.png 1131w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/email-recuperare-cos-beauty-980x1269.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/email-recuperare-cos-beauty-480x622.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1131px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Seteaza un exit pop-up in site<\/b><span style=\"font-weight: 400;\"> &#8211; valabil pe desktop, acest tip de pop-up apare cand se detecteaza intentia de parasire a site-ului. Cel mai convingator stimulent in pop-up s-a dovedit a fi un cod de reducere.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Incearca sa previi fenomenul.<\/b><span style=\"font-weight: 400;\"> Adauga in site testimoniale convingatoare, beneficii clare si diferentiatori fata de concurenta.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/abandonarea-cosului-cum-recuperezi-cosuri-pline-de-bani\/\"><b>Abandonarea Cosului: Cum Recuperezi Cosuri Pline De Bani<\/b><\/a><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>3. Pachete si seturi pentru machiaj<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Se cumpara, si se cumpara in cantitati mari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E mai simplu sa iei tot pachetul din prima si sa te poti bucura de o experienta completa. Pachetele de produse rezolva dilema alegerii atunci cand clientului ii e prea greu sa se hotarasca.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14488 size-full\" title=\"set-pachet-produse-beauty\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/set-pachet-produse-beauty.png\" alt=\"set-pachet-produse-beauty\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/set-pachet-produse-beauty.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/set-pachet-produse-beauty-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/set-pachet-produse-beauty-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/set-pachet-produse-beauty-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Am vorbit si mai sus despre acest subiect. Foloseste aplicatiile pachete de produse si produse bundle pentru a crea seturi in magazin.<\/span><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>4. Idei de articole pe un blog de makeup (pot fi si video-uri pe YouTube)<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ghidul complet de Beauty pentru incepatori<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa gasesti stilul care ti se potriveste<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produsul nr. 1 cu care incepe orice machiaj<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lucrurile esentiale din portfardul oricarei femei<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Idei de machiaj pentru [prima intalnire \/ nunta \/ birou \/ zi \/ noapte]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce trebuie sa stii despre contouring [sau alte tipuri de machiaj]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top produse pentru prevenirea ridurilor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sfaturi pentru machiaj cand ai pielea uscata [sau alt tip de piele]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum te machiezi corect in zilele de iarna<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Termenele de expirare pentru diverse tipuri de produse<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cele mai noi produse de machiaj coreene<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sfaturi pentru aplicarea machiajului<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mituri legate de ingrijirea pielii \/ buzelor \/ ochilor \/ unghiilor etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comparatii intre diverse produse asemanatoare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Must have in trusa de cosmetica<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Idei de la makeup artisti de renume<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lista produselor must have si unde le gasesti fara sa iti distrugi bugetul<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa faci un machiaj scary de Halloween<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lucruri mici pe care sa le faci pentru a arata mai bine<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Idei pentru un mic dejun care sa iti dea energie pe tot timpul zilei<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Greseli de evitat cand te machiez \/ te demachiezi \/ iti ingrijesti pielea<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Machiaj de Craciun: 5 idei pentru un look de sarbatoare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tips &amp; tricks pentru un smokey eyes reusit de fiecare data<\/span><\/li>\n<\/ul>\n<p><b>Pont!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Toate acestea sunt idei de continut care pot fi postate si pe conturile tale Social Media. Dar vorbim mai in detaliu despre asta, mai tarziu.<\/span><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>5. Arata rezultatele produselor tale<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">E fun sa vezi cum arata un produs, in sine, de makeup. Insa clientilor nu de asta le pasa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ci ii intereseaza cum functioneaza produsele, cum arata pe pielea lor si cum ar putea arata ei dupa ce iti folosesc produsele.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La fel ca in multe alte nise, produsele pentru machiaj trebuie sa reprezinte un <\/span><b>intermediar<\/b><span style=\"font-weight: 400;\"> intre starea lor de acum si starea clientilor dupa ce le folosesc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14489 size-full\" title=\"rezultate-folosire-produs-beauty\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/rezultate-folosire-produs-beauty.png\" alt=\"rezultate-folosire-produs-beauty\" width=\"680\" height=\"944\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/rezultate-folosire-produs-beauty.png 680w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/rezultate-folosire-produs-beauty-480x666.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Intre a se simti lipsiti de incredere, nesiguri, neatragatori si a se simti plini de viata, sexy, bogati, misteriosi, siguri pe sine, gata de orice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, pune accent pe rezultatele produselor tale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Arata cum se transforma viata clientilor si devine cea pe care si-o doresc, cum vor arata mai bine, ce vor putea obtine folosind produsele: priviri admirative, respect din partea celorlalti, invidia celorlalti, un statut la care in alt fel nu au acces.<\/span><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>6. Idei pentru postari Social Media &#8211; Facebook, Instagram, Pinterest, Tik Tok<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tutoriale \/ Cum sa (sfaturi scurte, link-uri catre articole pe blog, ghiduri, video-uri, webinarii)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Citate inspirationale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inainte si dupa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Despre echipa si biroul tau &#8211; prezentarea colegilor, evenimente la birou, activitati, depozitul, sneak peek etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poze sau video-uri cu voi (tu si echipa), cand folositi produsele din magazin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testimoniale text, imagini si video de la clienti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Continut de la evenimente fizice si online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">#tbt &#8211; de la evenimente, de la un moment de succes din business. Aici poti sa vorbesti chiar de stiluri sau trenduri din trecut, sau de personalitati ambasadoare de beauty din trecut.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Care sunt produsele favorite &#8211; postare cu produsele voastre favorite sau survey \/ postare tip intrebare pentru urmaritori (inclusiv pe story)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Persoane care va inspira<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cele mai noi produse<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ultima campanie de marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concursuri si giveaway<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meme-uri pe nisa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Postari de brand &#8211; pe IG cu hashtag propriu (si nu trebuie sa fie neaparat numele firmei)<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Cum faci prima campanie de marketing pentru magazinul tau online\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/hEZ84Ix4ZBY?start=3&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<a name=\"14\"><\/a><\/p>\n<h2><b>7. Continut generat de utilizatori si testimoniale<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cei mai convingatori influenceri sunt chiar clientii tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa vreau sa intelegi ceva.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atunci cand faci <\/span><b>promovare prin influenceri<\/b><span style=\"font-weight: 400;\">, arati un stil de viata inspirational, un stil la care oamenii aspira sa ajunga. In acest caz, <\/span><b>produsul tau e o cale prin care clientii sa simta ca au acelasi statut.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pe de alta parte, cand<\/span><b> produsele tale sunt promovate de oameni obisnuiti<\/b><span style=\"font-weight: 400;\">, clientii tai rezoneaza cu ei, se identifica in trasaturile lor, in obiceiurile si nevoile lor. In acest caz, <\/span><b>produsul tau castiga credibilitate<\/b><span style=\"font-weight: 400;\">, clientii il vor cumpara pentru ca in proportie de cel putin 90% sunt convinsi ca este potrivit si pentru ei.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14490 size-large\" title=\"testimoniale-influenceri-beauty\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/testimoniale-influenceri-beauty-1024x465.png\" alt=\"testimoniale-influenceri-beauty\" width=\"1024\" height=\"465\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/testimoniale-influenceri-beauty-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/testimoniale-influenceri-beauty-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ambele metode functioneaza bine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din punctul meu de vedere, insa, continutul generat de utilizatori functioneaza cel mai bine ca stimul comercial. Mult mai bine decat continutul creat de influenceri.<\/span><\/p>\n<h2><b>Totusi, cum obtii continut generat de utilizatori?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Concursuri <\/b><span style=\"font-weight: 400;\">pe baza de continut<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Invitatii in colete<\/b><span style=\"font-weight: 400;\"> &#8211; adauga un bilet in coletul cu produsele comandate in care ii spui clientului sa faca o poza sau o filmare cand foloseste ce a comandat si sa o posteze cu hashtag-ul tau. Il poti motiva cu un cod de reducere sau statut special in comunitate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Poze si video-uri la evenimente<\/b><span style=\"font-weight: 400;\"> si intalniri fata in fata<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Le obtii organic, datorita experientei pe care o asiguri<\/b><span style=\"font-weight: 400;\"> &#8211; de exemplu, cadouri supriza in colet, mostre, scrisoare de multumire, vouchere, Gold \/ VIP card fizic, ambasadori de brand etc.<\/span><\/li>\n<\/ul>\n<p><a name=\"15\"><\/a><\/p>\n<h2><b>8. Creeaza o strategie de email marketing (in acelasi sens poti folosi si SMS marketing)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ca in orice alta nisa, email marketing pentru produsele de makeup se rezuma la 3 cuvinte: relevanta, diferentiere si follow up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Majoritatea firmelor trimit newslettere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E ok sa trimiti si tu, insa nu le trimite in fiecare zi, si nu doar cu produse. Adauga si resurse educationale sau campanii speciale (concursuri, invitatii sa te urmareasca pe celelalte canale de comunicare etc.)<\/span><\/p>\n<h3><b>Ce mail-uri sa mai trimiti?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Follow up dupa comanda<\/b><span style=\"font-weight: 400;\"> &#8211; confirmare comanda, multumire, cerere recenzie, recomandari de produse cross-sell, upsell.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14485 size-full\" title=\"sms-confirmare-comanda\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/sms-confirmare-comanda.png\" alt=\"sms-confirmare-comanda\" width=\"488\" height=\"714\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/sms-confirmare-comanda.png 488w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/sms-confirmare-comanda-480x702.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 488px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Follow up dupa abonare<\/b><span style=\"font-weight: 400;\"> &#8211; mail de bun venit sau de prezentare a firmei, mail cu cele mai bune resurse, mail cu top produse bestseller in magazin, mail cu recomandari de produse pentru prima comanda (se trimit in functie de tag-uri)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Mail-uri segmentate in functie de:<\/b><span style=\"font-weight: 400;\"> grupul de clienti din care fac parte, de produsele cumparate anterior, de locatie sau de aniversare (6 luni &#8211; 1 an de cand a cumparat prima data)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sistem de mail-uri bazat pe urgentare, la fiecare campanie de marketing<\/b><span style=\"font-weight: 400;\"> &#8211; teasing urmeaza o campanie, start campanie, cati clienti au cumparat, tic-tac, campania se incheie.<\/span><\/li>\n<\/ul>\n<p><a name=\"16\"><\/a><\/p>\n<h2><b>9. Ofera beneficii care sa te diferentieze\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">produse pentru machiaj online organice, originale sau ce alta caracteristica unica au<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cost fix de livrare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">timp de livrare mai rapid<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">gift card exclusiv<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">comunitate de x membri, cu beneficii exclusive etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Gaseste ceea ce te face diferit de ceilalti din piata si este cautat de clientii tai.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi adauga aceste beneficii atat in USP-ul tau, cat si in <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930653-Bannere#9\"><span style=\"font-weight: 400;\">icon-urile de trust din magazin<\/span><\/a><span style=\"font-weight: 400;\"> (acestea sunt vizibile in fiecare pagina).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atentie!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur, o buna parte din bugetul tau de marketing va intra in reclamele PPC.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste Google Ads Search (inclusiv DSA ads), Display Ads, YouTube Ads, Facebook si Instagram Ads. Poti testa si Pinterest Ads, sa vezi daca functioneaza pentru tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau cu produse pentru machiaj online? Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/magazin-online-beauty\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In general, intr-un magazin cu produse pentru machiaj online vei gasi si alte tipuri de produse cosmetice precum creme, sampoane, geluri, seruri si alte cele. Discutam si despre ele intr-un alt articol, dar deocamdata hai sa ne concentram.\u00a0 Produsele pentru makeup devin din ce in ce mai mult o necesitate, dar sa le vinzi nu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16038,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-14478","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promovare magazin makeup - Cum vinzi produse pentru machiaj online<\/title>\n<meta name=\"description\" content=\"Vrei sau ai un magazin cu produse pentru machiaj online? 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