{"id":14534,"date":"2020-10-26T12:32:04","date_gmt":"2020-10-26T09:32:04","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=14534"},"modified":"2024-07-23T16:14:45","modified_gmt":"2024-07-23T13:14:45","slug":"promovare-magazin-piese-auto-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-piese-auto-online\/","title":{"rendered":"Ghid: Cum sa vinzi piese auto online &#8211; Idei de promovare afacere cu piese auto"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Aici vei descoperi atat un mod de a-ti gandi afacerea online daca acum vrei sa o deschizi, cat si sfaturi de marketing pentru promovarea magazinului tau de piese auto.<\/span><\/p>\n<p><strong>Cauti idei pentru o alta industrie? <a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\">Vezi ghidurile <\/a>si gaseste nisa ta!<\/strong><\/p>\n<h2><b>Cuprins Ghid Cum vinzi online piese auto<\/b><\/h2>\n<ul>\n<li><strong><a href=\"#1\">Decide ce vrei sa vinzi<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Cui vrei sa ii vinzi?<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Cum sa iti gandesti afacerea de piese auto online<\/a><\/strong><\/li>\n<\/ul>\n<p><strong><a href=\"#4\">Cum sa iti promovezi magazinul cu piese auto online<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#5\">Parteneriate cu service-uri si magazine fizice pentru promovare la nivel local<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">O strategie tare de email marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Campanii de marketing frecvente in functie de perioada din an<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Tutoriale simple pentru activitati simple pe care le pot face si clientii<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Program referral \u2013 stimuleaza word of mouth<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Cadouri cu logo-ul tau: stickere, parfumatori, set scule, surubelnita<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Organizeaza sau sponsorizeaza evenimente \u2013 car meet, parade, raliuri, etc.<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Serie articole \/ video-uri demontare mituri \/ Raspunsuri la intrebari frecvente<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Foloseste Social Media cum trebuie<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Fidelizeaza-ti clientii!!!<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">SMS Marketing \u2013 notificari, remindere<\/a><\/strong><\/li>\n<li><strong><a href=\"#16\">Marketing offline pentru piese auto online<\/a><\/strong><\/li>\n<li><strong><a href=\"#17\">Reclame PPC<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Decide ce vrei sa vinzi:<\/b><\/h2>\n<ul>\n<li>\n<h4><b>Piese auto externe: tobe, grile, bara de protectie, cauciucuri etc.<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Aici intervin niste costuri mai mari la livrare (pentru ca sunt produse voluminoase)<b><\/b><\/p>\n<ul>\n<li>\n<h4><b>Piese auto interne: filtre, transmisii, senzori, distributii etc.<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Sunt produse fragile &#8211; vor trebui ambalate cu atentie si cu materiale suplimentare care sa le protejeze<!--more--><b><\/b><\/p>\n<ul>\n<li>\n<h4><b>Scule: suruburi, cricuri, chei auto, surubelnite etc.<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Multe sunt foarte usoare sau foarte grele &#8211; atentie la metode si costuri de livrare<b><\/b><\/p>\n<ul>\n<li>\n<h4><b>Accesorii si altele: incarcatoare auto, huse de protectie, parasolar, uleiuri, vopsele auto, diluanti, pistoale de vopsit etc.<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"MotoMus: O Calatorie de la Vanzari Locale la O Afacere de 7 Milioane de Euro\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/5YkM_gHazMM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Studiaza ce nevoie de accesorii sunt in piata. S-ar putea sa poti acoperi niste nevoi pe care altii nu le-au bagat in seama.<b><\/b><\/p>\n<p><a name=\"2\"><\/a><\/p>\n<h2><b>Cui vrei sa ii vinzi?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Clientilor finali <\/b><span style=\"font-weight: 400;\">&#8211; un kiddo care vrea sa-si \u201ctuneze\u201d masina, cineva care vrea sa repare rapid o zgarietura, cineva care vrea o toba mai zgomotoasa sau oricine trebuie sa isi schimbe cauciucurile;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Service-uri auto, ateliere si garaje, magazine locale de piese auto <\/b><span style=\"font-weight: 400;\">&#8211; avantaj la costuri de livrare, pentru ca vei avea volume, si stabilitatea vanzarilor.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Poti sa te specializezi, de exemplu, doar pe service-uri, insa majoritatea magazinelor online de piese auto au mai multe tipuri de clienti, si B2C, si B2B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PONT! Aici te va ajuta modulul <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Grupuri de clienti<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag. Si modulul <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111794-Ofertare\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ofertare<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; cand faci oferte pentru alte business-uri (service-uri, ateliere, magazine fizice).<\/span><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>Cum sa iti gandesti afacerea de piese auto online<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Analizeaza-ti competitorii <\/b><span style=\"font-weight: 400;\">&#8211; multi clienti compara preturile si beneficiile asa ca vezi ce ofera competitia. Nu poti cere un pret cu mult mai mare decat piata fara sa oferi un inlocuitor. Asa ca fii atent daca poti concura pe bune cu ei si daca merita sa deschizi o astfel de afacere.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Vorbeste cu mecanici, proprietari de service-uri si pasionatii de masini<\/b><span style=\"font-weight: 400;\"> &#8211; vezi ce piese isi doresc (si nu gasesc), ce tip de experienta le-ar placea, care sunt diferentiatorii pe care ii cauta, ce i-ar putea convinge sa cumpere de la tine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cauta o nisa<\/b><span style=\"font-weight: 400;\"> &#8211; cand vinzi de toate, de multe ori inseamna ca ai o multime de furnizori. Si e greu sa gestionezi foarte multi furnizori. Asa ca incearca sa te specializezi pe o nisa: de exemplu, cauciucuri si alte accesorii pentru roti, vopsele si tichinigerie, piese second hand, piese doar pentru o anumita marca etc.<\/span><\/li>\n<li><strong>Ofera optiuni de filtrare avansate<\/strong> &#8211; stabileste cele mai populare caracteristici dupa care clientii sa caute produsul dorit in magazin.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14536 size-large\" title=\"filtrare-piese-auto-magazin\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/filtrare-piese-auto-magazin-1024x506.png\" alt=\"filtrare-piese-auto-magazin\" width=\"1024\" height=\"506\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/filtrare-piese-auto-magazin-980x484.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/filtrare-piese-auto-magazin-480x237.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h4><b>Atentie la stocuri!<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Stabileste metoda de stoc si ai grija sa nu aduci volume prea mari, cu care sa ramai pe cap. Nu uita ca stocurile proprii inseamna, de fapt, capital blocat. Ai grija sa nu iti dezechilibrezi cashflow-ul.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Completeaza-ti magazinul cu toate informatiile posibile (inclusiv tip foto \/ video)<\/b><span style=\"font-weight: 400;\"> &#8211; fiecare om cauta in felul lui. Consumatorii de piese auto si accesorii auto au, in functie de cat de tehnici sunt, cauta mai special &#8211; cautari long tail in care includ marca masinii, marci de piese, an de gabricatie, tip de piesa etc. Optimizeaza magazinul pentru astfel de cautari.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Asigura-te ca gasesti furnizori pe care te poti baza <\/b><span style=\"font-weight: 400;\">&#8211; nu cred ca trebuie sa iti explic de ce \ud83d\ude42<\/span><\/li>\n<\/ul>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>Cum sa iti promovezi magazinul cu piese auto online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Se zice ca in domeniul Auto publicitatea din gura in gura functioneaza cel mai bine. E un lucru afirmat de atat de multa lume, incat nu are cum sa nu fie adevarat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar nu trebuie sa te limitezi la asta. Fa o strategie de marketing care sa includa si alte tipuri de marketing. De exemplu:<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>1. Parteneriate cu service-uri si magazine fizice pentru promovare la nivel local\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Daca tot colaborezi cu firme fizice, extinde acest parteneriat folosindu-va numele reciproc pentru a va promova.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu le poti adauga numele in site ca parteneri oficiali si ii poti promova pe Social Media, newsletter sau reclame cu targetare locala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La fel si ei iti pot afisa numele pe site-ul lor, in locatiile fizice, pe masinile firmei, pe paginile Social Media sau orice alt canal folosesc.<\/span><\/p>\n<p>Pont!<\/p>\n<p>Poti oferi chiar tu servicii extra, contra cost sau nu, de montare \/ instalare sau ce altfel de servicii doresti, chiar si la nivel local. Fie creezi un landing page pentru a prezenta aceste informatii in magazin, fie folosesti <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111894-Servicii-extra\">aplicatia Servicii extra<\/a> din platforma (apar optiuni suplimentare in formularul de finalizare comanda).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14537 size-large\" title=\"servicii-extra-piese-auto\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/servicii-extra-piese-auto-1024x439.png\" alt=\"servicii-extra-piese-auto\" width=\"1024\" height=\"439\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/servicii-extra-piese-auto-980x420.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/servicii-extra-piese-auto-480x206.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>2. O strategie tare de email marketing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fidelizeaza-ti clientii. Promite-le notificari si informatii importante in schimbul adreselor de email, si tine-te de promisiune.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, soferii nu stau tot timpul cu gandul la limita la care trebuie schimbat un filtru sau altul. Sau care sunt simptomele unei anumite probleme la masina lor, pe care le-ar putea recunoaste din timp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca poti scrie despre ele sau te poti filma in timp ce le explici. Trimite email-uri informationale, dar si tranzactionale: cu coduri de reducere, oferte speciale, campanii pe care le rulezi in acel moment etc. Fa si un sablon pentru <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119593-Recuperare-Cos\" target=\"_blank\" rel=\"noopener noreferrer\">email-ul de recuperare a cosurilor abandonate<\/a>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14542 size-large\" title=\"recuperare-cos-auto-moto\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/recuperare-cos-auto-moto-1024x487.png\" alt=\"recuperare-cos-auto-moto\" width=\"1024\" height=\"487\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/recuperare-cos-auto-moto-980x466.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/recuperare-cos-auto-moto-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>3. Campanii de marketing frecvente in functie de perioada din an<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">De exemplu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campania de schimbare a cauciucurilor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campania + cadou pentru cliente, valabila toata luna martie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campania pentru o categorie de produse + o verificare gratuita la un service partener<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campanie \u201c pregateste-ti masina pentru concediu\u201d, pe timp de vara<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14541 size-full\" title=\"campanie-marketing-piese-auto\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/campanie-marketing-piese-auto.png\" alt=\"campanie-marketing-piese-auto\" width=\"685\" height=\"1013\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/campanie-marketing-piese-auto.png 685w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/campanie-marketing-piese-auto-480x710.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 685px, 100vw\" \/><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>4. Tutoriale simple pentru activitati simple pe care le pot face si clientii<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fa un video cu pasii necesari pentru a ascunde o zgarietura de pe aripa masinii. Sau tutorial \u201ccum se schimba o roata daca ai facut pana\u201d. Articol pe blog \u201ctop 3 lucruri pe care trebuie sa te stii daca te opreste Politia Rutiera\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Serie video-uri \u201cCum sa devii pilot de raliu\u201d sau \u201cPrima lectie de pilotaj cu [nume pilot de raliu\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu aceste tutoriale poti merge in tot felul de directii: utilitate, fun (ex. Serial aventuri pe drumurile Romaniei etc), must know etc.\u00a0<\/span><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>5. Program referral &#8211; stimuleaza word of mouth<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ofera un cod de reducere de care sa se bucure atat clientul care recomanda, cat si cel care a fost convins. Apoi motiveaza-l pe noul client sa te recomande la randul lui. Si tot asa \ud83d\ude42 .<\/span><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>6. Cadouri cu logo-ul tau: stickere, parfumatori, set scule, surubelnita<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cu cat esti mai vizibil, cu atat sansele ca oamenii sa intre pe site-ul tau sunt mai mari. Iar odata ajunsi acolo\u2026 ai multe instrumente cu care le poti atrage atentia (<\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004919954-Hello-Bar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">hellobar<\/span><\/a><span style=\"font-weight: 400;\">, pop-up-uri, cronometre, <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119513-Marcaje-Promotionale\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">marcaje promotionale<\/span><\/a><span style=\"font-weight: 400;\"> etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti castiga vizibilitate &#8211; si sa si surprinzi placut clientii &#8211; prin cadouri: stickere (multi pasionati iti eticheteaza masinile cu stickere), odorizante auto, brelocuri pentru chei etc.<\/span><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>7. Organizeaza sau sponsorizeaza evenimente &#8211; car meet, parade, raliuri, etc.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cel putin odata pe luna, indiferent de oras, sigur gasesti un eveniment auto. Fie evenimente mai mari, poate chiar televizate, fie evenimente mici precum intalnirile aniversare ale unor cluburi auto locale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Totul tine de tine, sa urmaresti cand se intampla. Le poti sponsoriza, poti participa la ele cu masina de firma inscriptionata sau le poti sa le organizezi chiar tu (de unul singur sau parteneriat).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca esti la inceput, recomand de regula parteneriatele. Asa ai cat de cat asigurat un public.<\/span><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>8. Serie articole \/ video-uri demontare mituri \/ Raspunsuri la intrebari frecvente<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">E greu sa iesi in evidenta in domeniul pieselor auto. Pe langa firmele mari din piata, Facebook Marketplace si orice platforma de anunturi sunt pline de postari cu vand \/ cumpar cutare piesa auto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea iti recomand sa incerci sa devii un expert (pe nisa ta). Fa continut care sa raspunda nevoilor si intrebarilor clientilor tai &#8211; pentru ca, inainte sa cumpere o solutie propriu-zis, oamenii cauta raspunsuri si fac comparatii.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14538 size-large\" title=\"tutoriale-piese-auto-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/tutoriale-piese-auto-online-1024x503.png\" alt=\"tutoriale-piese-auto-online\" width=\"1024\" height=\"503\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/tutoriale-piese-auto-online-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/tutoriale-piese-auto-online-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>9. Foloseste Social Media cum trebuie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Asta inseamna fara conturi personale. Foloseste conturi de business, indiferent pe ce canal esti: Facebook, YouTube, Instagram, forum-uri etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu posta doar link-uri din magazin. Uite cateva idei de postari:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concursuri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sarbatorirea anumitor Zile Internationale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum arata o zi la birou \/ in depozit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O imagine \/ un video cu un testimonial de la client<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promovarea unui partener<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Articole de pe blog<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stiai ca? (legat de auto)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pro sau contra? &#8211; la o afirmatie din domeniu<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spune o descriere pentru poza (poza dintr-un service, poza funny legata de soferie etc.)<\/span><\/li>\n<li>Creeaza un grup dedicat<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14540 size-full\" title=\"grup-facebook-piese-auto\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/grup-facebook-piese-auto.png\" alt=\"grup-facebook-piese-auto\" width=\"923\" height=\"502\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/grup-facebook-piese-auto.png 923w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/grup-facebook-piese-auto-480x261.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 923px, 100vw\" \/><\/p>\n<h3><strong>ATENTIE!<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Chiar daca esti un brand cu abordare funny si postezi, de exemplu, meme-uri, atentie sa nu faci discriminari.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu te folosi de stereotipul femeilor la volan pentru ca te vei trezi intr-o situatie in care nu-ti va fi prea comod.<\/span><br \/>\n<a name=\"14\"><\/a><\/p>\n<h2><b>10. Fidelizeaza-ti clientii!!!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nu trebuie sa rastorni cerul cu fundul in sus ca sa faci o impresie buna. Fidelizarea clientilor depinde, in cea mai mare masura, de prima impresie pe care le-o lasi, la prima comanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca asigura-te ca prima comanda e usor de facut si nu apar probleme: se respecta timpul de livrare, nu apar costuri suplimentare, s-a trimis produsul comandat si nu altceva\u2026 si ceva deasupra (un cadou cum spuneam mai sus).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi continua comunicarea cu clientul pe canalul pe care ti-a dat voie sa il mai contactezi. Nu uita de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">punctele de fidelitate<\/span><\/a><span style=\"font-weight: 400;\">, clientii chiar tin cont de ele.<\/span><\/p>\n<p><a name=\"15\"><\/a><\/p>\n<h2><b>11. SMS Marketing &#8211; notificari, remindere<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cine sta toata ziua cu telefonul in mana? Exact, noi toti (sau pe-aproape).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asta inseamna ca si clientii tai fac la fel. Adu-le aminte de tine direct pe telefon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste SMS-uri pentru a confirma comenzi, pentru a le trimite un link spre un survey pe care sa il completeze, pentru a le trimite un cod de reducere exclusiv sau pentru un reminder de tipul \u201chei, e vara si mult praf. Ai verificat daca nu trebuie sa iti schimbi filtrul de polen?\u201d.<\/span><br \/>\n<a name=\"16\"><\/a><\/p>\n<h2><b>12. Marketing offline pentru piese auto online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aici intra inscriptionare masini firma, carti de vizita, cupoane fizice de marimea unui card pe care le oferi dupa fiecare comanda, cupoane cadou la evenimente, vouchere pe care le distribui prin intermediul partenerilor, flyere etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi ce functioneaza pentru tine, insa nu investi un buget extraodinar in crearea a zeci de mii de materiale fizice. Testeaza mai intai.<\/span><br \/>\n<a name=\"17\"><\/a><\/p>\n<h2><b>13. Reclame PPC<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aici te vor ajuta foarte mult reclamele Search pe Google, DSA ads si remarketing. Nu uita nici de Google Shopping Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incearca si Facebook Ads. Aici functioneaza cel mai bine reclamele pentru recuperarea cosurilor abandonate, dar si awareness.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14539 size-full\" title=\"reclama-video-piese-auto\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/reclama-video-piese-auto.png\" alt=\"reclama-video-piese-auto\" width=\"486\" height=\"506\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/reclama-video-piese-auto.png 486w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/10\/reclama-video-piese-auto-480x500.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 486px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau de piese auto online? Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te convingi de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aici vei descoperi atat un mod de a-ti gandi afacerea online daca acum vrei sa o deschizi, cat si sfaturi de marketing pentru promovarea magazinului tau de piese auto. Cauti idei pentru o alta industrie? Vezi ghidurile si gaseste nisa ta! Cuprins Ghid Cum vinzi online piese auto Decide ce vrei sa vinzi Cui vrei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16062,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-14534","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum sa vinzi piese auto online - Idei de promovare afacere cu piese auto<\/title>\n<meta name=\"description\" content=\"Vrei sa iti faci un magazin cu piese auto online sau ai deja unul? 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