{"id":14649,"date":"2020-11-02T16:46:51","date_gmt":"2020-11-02T13:46:51","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=14649"},"modified":"2022-01-06T16:18:13","modified_gmt":"2022-01-06T13:18:13","slug":"promovare-magazin-electrocasnice-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/","title":{"rendered":"Ghid: Cum sa vinzi intr-un magazin de electrocasnice online + Sfaturi de business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In general, <a href=\"https:\/\/www.gomag.ro\/magazin-online-casa-si-gradina\">magazinele care vand electrocasnice<\/a> online, au in portofoliu si produse electronice sau orice altceva mai merge pe curent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cum ar fi masini de gaurit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti sa o faci si tu, sau sa te nisezi doar pe electrocasnice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai trebuie sa stii ca daca te bate gandul sa iti <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">deschizi un magazin<\/span><\/a><span style=\"font-weight: 400;\"> de electrocasnice, vei avea ceva de dat din coate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Piata este super competitiva pe aceasta nisa si nu doar din partea marilor retaileri online, ci si din partea supermarket-urilor fizice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa daca te-ai decis ca acesta este drumul tau, noi suntem aici sa iti aratam cum sa il parcurgi mai usor, cu succes.<\/span><!--more--><\/p>\n<p><strong>Cauti idei pentru o alta industrie? <a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\">Vezi ghidurile <\/a>si gaseste nisa ta!<\/strong><\/p>\n<div style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media3.giphy.com\/media\/3oxHQGLx8VebcWtK1i\/giphy.gif?cid=ecf05e475c7033357860e5d7f99ce0ff58d3efdec7af5dd7&amp;rid=giphy.gif\" width=\"480\" height=\"270\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Vezi cum sa iti gandesti afacerea cu electrocasnice online, dar si cateva idei de promovare pentru magazinul tau.<\/span><\/p>\n<h2><b>Cuprins Ghid Idei de promovare pentru un magazin de electrocasnice<\/b><\/h2>\n<ul>\n<li><strong><a href=\"#1\">Decide ce vrei sa vinzi<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Cui vinzi? Gaseste segmentele de consumatori catre care vei comunica<\/a><\/strong><\/li>\n<\/ul>\n<ol>\n<li><strong><a href=\"#3\">Ofera plata in rate si optiuni multiple de plata<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Vinde pachete de produse pentru a creste valoarea comenzilor si fa cross-sell<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Ofera informatii complete despre produs, dar si comparatii intre produsele asemanatoare<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Ofera valoare adaugata prin servicii extra<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Pune accentul pe asistenta clientilor si raspunsuri rapide<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#8\">Idei de promovare pentru o afacere cu electrocasnice online<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#9\">Stabileste un sales funnel si investeste, in special, in lead generation<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Gandeste o strategie de SEO care sa te ridice, incet, in Google<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Organizeaza happy hour random. Nu vrei happy hour? Fa campanii de marketing punctuale.<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Invita oamenii sa isi faca wishlist si conturi in magazin<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Foloseste email marketing si, in special, email-urile de recuperare cos + cerere recenzie<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Fidelizeaza-ti clientii si scade costurile de achizitie<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Creeaza continut in multiple formate si posteaza-le in Social Media<\/a><\/strong><\/li>\n<li><strong><a href=\"#16\">Ruleaza campanii PPC<\/a><\/strong><\/li>\n<li><strong><a href=\"#17\">Demo si demonstratii de functionare \/ video-uri<\/a><\/strong><\/li>\n<li><strong><a href=\"#18\">Implementeaza o strategie de gestionare a reputatiei online<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Decide ce vrei sa vinzi:<\/b><\/h2>\n<ul>\n<li><b>Electrocasnice mari<\/b><span style=\"font-weight: 400;\">: frigidere, cuptoare, masini de spalat haine \/ vase, uscatoare de rufe, aragazuri etc.<\/span><\/li>\n<li><b>Electrocasnice mici<\/b><span style=\"font-weight: 400;\">: tocatoare, blendere, roboti de bucatarie, cuptoare cu microunde, hote, cafeterie, aspiratoare, fiare de calcat etc.<\/span><\/li>\n<li><b>Aparate de climatizare<\/b><span style=\"font-weight: 400;\">: incalzire, racire, pentru aer, pentru apa etc.<\/span><\/li>\n<li><b>Multiple tipuri de electrocasnice<\/b><\/li>\n<li><b>Electrocasnice doar de la un anumit brand<\/b><\/li>\n<\/ul>\n<p>Voiam sa ai in fata toate optiunile pentru ca, stii prea bine, produsele albe, produsele de mari dimensiuni, au alte conditii de livrare si stocare.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asadar si costurile sunt mai mari.<\/span><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>Cui vinzi? Gaseste segmentele de consumatori catre care vei comunica<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cine ia decizia de cumparare? <\/b><span style=\"font-weight: 400;\">&#8211; cand te adresezi unei familii, trebuie sa intelegi ca decizia nu se ia repede si nici nu e luata de o singura persoana. Avand in vedere faptul ca produsele tale sunt, prin definitie, mai scumpe, decizia este luata de comun acord intre 2 sau mai multe persoane. <\/span><b>Ai grija sa targetezi persoanele cu putere de decizie<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Care este locatia? <\/b><span style=\"font-weight: 400;\">&#8211; pentru clientii din locatiile in care ai depozit, poti oferi un program rabla pentru electrocasnice, adica un stimul in plus la decizia de cumparare.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Care este motivul din spatele achizitiei?<\/b><span style=\"font-weight: 400;\"> &#8211; daca produsele pe care le au acasa s-au stricat sau le fac probleme, decizia de cumparare va fi una mai rapida. Dar daca clientul pur si simplu vrea alt design in casa, va sta un timp mai indelungat inainte sa ia decizia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sunt anumiti clienti fideli unui anumit brand de electrocasnice? <\/b><span style=\"font-weight: 400;\">&#8211; atunci are sens sa scoti in fata produsele brandului respectiv.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Care sunt optiunile alternative, fata de brandul tau, in raport cu ceea ce au ei nevoie?<\/b><span style=\"font-weight: 400;\"> &#8211; aici ma refer la imaginea tipica a incercuirii produselor dorite din revistele saptamanale ale supermarket-urilor. De asemenea, oamenii sunt targetati cu oferte de la competitorii tai online. <\/span><i><span style=\"font-weight: 400;\">Aici trebuie sa pui accentul pe diferentiatorii tai, sub forma unor beneficii mai atragatoare, pe care oamenii le cauta.<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-itc-si-electrocasnice\/\"><b>6 aplicatii Gomag pentru IT&amp;C si Electrocasnice pe care sa le activezi chiar acum<\/b><\/a><\/p>\n<h2><b>Cum sa iti gandesti afacerea cu electrocasnice online<\/b><\/h2>\n<p><a name=\"3\"><\/a><\/p>\n<h3><b>1. Ofera plata in rate si optiuni multiple de plata<\/b><\/h3>\n<p>Daca portofoliul tau consta in electrocasnice de lux, si te pozitionezi ca un magazin de lux, atunci e clar ca oamenii ce cumpara de la tine au un buget consistent si sunt capabili sa plateasca atat cat ceri.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Insa marea majoritate a consumatorilor nu dispun de fonduri extravagante. Cei mai multi dintre ei cumpara variantele cat mai ieftine sau cu preturi medii, si o fac din nevoie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca vino in intampinarea lor cu <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/sections\/115001116493-Plata\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">optiuni de plata cat mai diversificate<\/span><\/a><span style=\"font-weight: 400;\">. Ofera-le, in special, posibilitatea de a plati in rate, astfel incat sa diminuezi pe cat de mult posibil senzatia de \u201cdurere de a plati\u201d.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14652 size-large\" title=\"optiuni-multiple-plata\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/optiuni-multiple-plata-1024x465.png\" alt=\"optiuni-multiple-plata\" width=\"1024\" height=\"465\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/optiuni-multiple-plata-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/optiuni-multiple-plata-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>2. Vinde pachete de produse pentru a creste valoarea comenzilor si fa cross-sell<\/b><\/h2>\n<p>Si aici nu ma refer la clasicul 1+1, adica 2 produse de acelasi fel.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca si de-ar avea bani sa ia 2 frigidere sau 2 lazi frigorifice, de exemplu, e foarte posibil ca omul nu are spatiu unde sa le puna pe amandoua \ud83d\ude42 .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu, aici ma refer la <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pachete smart<\/span><\/a><span style=\"font-weight: 400;\">, cu produse complementare sau produse care duc la o experienta completa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, electrocasnice + filtre sau accesorii. Masina de spalat rufe + detergent de rufe. Mixer de mana + cantar de bucatarie. Cuptor + tava + forme de copt. Uscator de par + perii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chiar daca vrei sa te specializezi pe electrocasnice, gandeste-te sa aduci in magazin si produse complementare &#8211; nu neaparat pe curent. Ci detergenti, accesorii, filtre, piese de schimb etc. Si fa recomandari de produse cross-sell!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa cresti valoarea comenzilor si oferi un impuls in luarea deciziei de cumparare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14653 size-large\" title=\"recomandari-produse-electrocasnice-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/recomandari-produse-electrocasnice-online-777x1024.png\" alt=\"recomandari-produse-electrocasnice-online\" width=\"777\" height=\"1024\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pont! Poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aplicatia Bundle din platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">, pentru a crea atat pachete de produse, cat si produse unice tip pachet, vandute individual.<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>3. Ofera informatii complete despre produs, dar si comparatii intre produsele asemanatoare\u00a0<\/b><\/h2>\n<p>Cine nu are experienta cu electrocasnicele, nu va stii cum sa identifice cel mai bun produs pentru el.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">O colega imi povestea la un moment dat de soacra ei care a sunat-o sa ii trimita o lista cu cele mai ok telefoane de la un anumit brand. Pentru ca nu voia sa fie fraierita in momentul in care cumpara un nou telefonul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La fel se intampla lucrurile si in nisa electrocasnice. Cei mai multi dintre clientii tai nu sunt oameni tehnici.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nici nu stiu precis ce isi doresc. Dar nu isi doresc sa faca un targ prost sau sa se simta fraieriti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, ajuta-i sa ia informat cele mai bune decizii. Adauga detalii complete in paginile de produs, inclusiv video-uri demonstrative si de prezentare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, ofera-le posibilitatea de a <\/span><span style=\"font-weight: 400;\">compara<\/span><span style=\"font-weight: 400;\"> 2 sau mai multe produse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O poti face automat din site, dar si prin optiunea de consultanta la alegerea produsului &#8211; pe live chat sau la telefon.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14654 size-full\" title=\"consultanta-produse-electrocasnice\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/consultanta-produse-electrocasnice.png\" alt=\"consultanta-produse-electrocasnice\" width=\"1397\" height=\"192\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/consultanta-produse-electrocasnice.png 1397w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/consultanta-produse-electrocasnice-1280x176.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/consultanta-produse-electrocasnice-980x135.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/consultanta-produse-electrocasnice-480x66.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1397px, 100vw\" \/><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>4. Ofera valoare adaugata prin servicii extra\u00a0<\/b><\/h2>\n<ul>\n<li>Instalare<b><\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Montaj<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Garantii extinse\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serviciu buy-back \/ program rabla pentru electrocasnice &#8211; voucher sau reducere contra produsului vechi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Indiferent ce tip de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111894-Servicii-extra\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">serviciu extra<\/span><\/a><span style=\"font-weight: 400;\"> alegi sa oferi, acesta poate fi gratuit sau contra-cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste aplicatia Gomag pentru a afisa aceste servicii in pagina de finalizare comanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca, in schimb, vrei sa afisezi serviciile in paginile de produs, activeaza si seteaza <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aplicatia Produs configurabil<\/span><\/a><span style=\"font-weight: 400;\">, pe care o gasesti tot in platforma Gomag.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14655 size-full\" title=\"extra-garantie-electrocasnice-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/extra-garantie-electrocasnice-online.png\" alt=\"extra-garantie-electrocasnice-online\" width=\"1375\" height=\"3276\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/extra-garantie-electrocasnice-online.png 1375w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/extra-garantie-electrocasnice-online-1280x3050.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/extra-garantie-electrocasnice-online-980x2335.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/extra-garantie-electrocasnice-online-480x1144.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1375px, 100vw\" \/><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>5. Pune accentul pe asistenta clientilor si raspunsuri rapide<\/b><\/h2>\n<p>Din fericire si din nefericire, decizia de cumparare pentru produsele electrocasnice online se ia intr-un timp mai indelungat decat media.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Da, pot fi cumparate din impuls, dar nu vorbim de acelasi tip de impuls ca la fashion, sau produse de ingrijre personala sau produse cumparate din dorinta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asta inseamna ca ai un interval de timp mai indelungat in care sa persuadezi clientul sa cumpere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, inseamna ca respectivul client poate fi distras mai usor de celelalte lucruri pe care le face si de marketing-ul competitorilor tai, directi si indirecti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, datoria ta este sa ii captezi atentia si interesul si sa le mentii &#8211; sa il mentii pe client in site-ul tau, fara sa iti abandoneze cosul sau sa te paraseasca de tot.<\/span><\/p>\n<h3><strong>In fruntea lucrurilor care ajuta aici (inainte de remarketing, exit pop-up cu reducere si mail-uri de recuperare cos) sta departamentul tau de asistenta clienti.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/sections\/115001108414-Live-Chat\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aplicatii de live chat<\/span><\/a><span style=\"font-weight: 400;\"> si deschide tu discutia, intreaba cu ce poti fi de folos si mentioneaza cel mai puternic beneficiu al tau &#8211; <\/span><i><span style=\"font-weight: 400;\">ca oferi nu stiu cat discount, ca ai nu stiu ce program de fidelitate, ca oferi cashback, ca ai livrare si montaj gratuit<\/span><\/i><span style=\"font-weight: 400;\">, orice faci tu diferit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asta le va atrage atentia si, foarte probabil, vor reactiona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pregateste-ti oamenii sa stie sa raspunda la intrebari si sa fie proactivi, sa recomande produse complementare, sa ofere solutii pe bune la nevoile clientilor.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15420926\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/serviciul-suport-clienti-asigura-experiente-memorabile\/\"><b>Serviciul Suport Clienti Asigura Experiente Memorabile<\/b><\/a><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>Idei de promovare pentru o afacere cu electrocasnice online<\/b><\/h2>\n<p><a name=\"9\"><\/a><\/p>\n<h3><b>1. Stabileste un sales funnel si investeste, in special, in lead generation\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La ce te ajuta un sales funnel?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La cel mai simplu nivel, te ajuta sa intelegi ca exista <\/span><i><span style=\"font-weight: 400;\">diferente mari de intentie<\/span><\/i><span style=\"font-weight: 400;\"> intre utilizatorii care intra in site-ul tau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar canalul din care vin sau continutul prin care vin, te ajuta sa iti dai seama daca au un grad mai mare sau mai mic de interes sa cumpere de la tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ceea ce&#8230;? Exact, te ajuta sa scazi costurile de achizitie!<\/span><\/p>\n<h3><b>Stii deja ca un sales funnel este compus din 3 etape mari:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Partea de sus (TOFU)<\/b><span style=\"font-weight: 400;\"> &#8211; aici oamenii de-abia incep sa te cunoasca si incep sa fie atenti la tine<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Partea de mijloc (MOFU)<\/b><span style=\"font-weight: 400;\"> &#8211; aici sunt mai interesati, chiar iti dau date de contact sa afle mai multe<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Partea de jos (BOFU)<\/b><span style=\"font-weight: 400;\"> &#8211; aici ii convingi sa cumpere, oferindu-le stimuli pentru nevoile si dorintele lor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pentru un magazin cu electrocasnice online, evident ca toate etapele sunt importante.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa vreau sa intelegi importanta si sa te concentrezi pe partea de mijloc, acolo unde aduni lead-uri, oameni interesati, date de contact, pe care le cultivi apoi in vanzari.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14656 size-large\" title=\"lead-gen-ghid-abonare- popup\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/lead-gen-ghid-abonare-popup-1024x503.png\" alt=\"lead-gen-ghid-abonare- popup\" width=\"1024\" height=\"503\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/lead-gen-ghid-abonare-popup-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/lead-gen-ghid-abonare-popup-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><b>Cum poti sa faci lead generation?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campanii PPC cu Google Ads, Facebook Ads catre un landing page cu lead magnet (catalog, cod de reducere, formular de inscriere in programul tau special dedicat comunitatii)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook lead ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing page cu lead magnet, accesat printr-un link din newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pop-up-uri in site cu formular de abonare sau care directioneaza oamenii spre un landing page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chestionare pentru a cere parerea despre site, oferte<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consultanta si demo-uri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nu are rost sa ma intind; pana la urma sursele de trafic pot fi pe cat de diversificate pe cat permite bugetul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cert e ca in nisa electrocasnice partea de lead generation ocupa un loc principal in strategia de vanzare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti aloca datele de contact si agentilor tai de vanzari, pentru a face oferte personalizate fiecarui contact in parte.<\/span><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>2. Gandeste o strategie de SEO care sa te ridice, incet, in Google<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Actiunile de SEO pentru electrocasnice online sunt cam aceleasi ca si pentru orice alta nisa. Gasesti sfaturi concrete, pe zile, in articolul <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru componenta de blog din strategia de SEO, vezi aici cateva idei de articole:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raspunsuri la intrebari frecvente legate de magazinul si produsele tale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Update-uri legate de produsele tale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La ce sa fii atent cand vrei sa cumperi X [ia la rand top produse]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa montezi pas cu pas X [produs]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa folosesti [produs] in siguranta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce electrocasnice sa nu lipseasca din bucatarie \/ casa \/ living etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 Probleme comune la masinile de spalat vase si cum sa le rezolvi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stil si utilitate: ce trebuie sa stii despre [produs electrocasnic] incorporabil<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unboxing produse noi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ghidul tau cand alegi [produs electrocasnic]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa iti organizezi bucataria \/ locuinta in stil [stil]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce cadouri le-ar placea parintilor tai de Craciun<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce poti sa gatesti cu un Multi cooker si cum sa o faci<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ponturi rapide pentru o factura electrica mai economica<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interviu cu influenceri din nisa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum arata o zi la biroul tau<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mituri din industrie distruse<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comparatii intre produse asemanatoare si cum il alegi pe cel potrivit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Idei de cadouri pentru casa noua<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cele 10 porunci cand iti alegi un nou frigider<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum a fost la un eveniment din industrie si ce ai aflat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Curatenia de toamna: cum sa ai casa curata luna, fara stres<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-14657\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/blog-electrocasnice-online-1024x666.png\" alt=\"blog-electrocasnice-online\" width=\"1024\" height=\"666\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/blog-electrocasnice-online-1024x666.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/blog-electrocasnice-online-980x638.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/blog-electrocasnice-online-480x312.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>3. Organizeaza happy hour random. Nu vrei happy hour? Fa campanii de marketing punctuale.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O tehnica de marketing si, in acelasi timp, o decizie de marketing, organizarea de happy hours iti poate aduce clienti atenti in site, pregatiti sa cumpere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy hour este, asa cum ii zice numele, o ora in care toate produsele din site sau doar anumite produse sunt la reducere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce am spus random sau aleatoriu? Pentru ca atunci cand organizezi happy hour in fiecare saptamana, sa zicem, la aceeasi ora, practic iti antrenezi clientii sa astepte intervalul respectiv si sa cumpere doar atunci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ceea ce nu e indicat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa daca ii obisnuiesti cu ideea ca faci happy hour candva, nedefinit, pe care il anunti din timp pe mail sau prin postari social media, antrenamentul e diferit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca oamenii vor incepe sa fie atenti la comunicarile tale.<\/span><\/p>\n<h4><strong>Pont!<\/strong><\/h4>\n<p><em>Daca nu esti confortabil cu ideea de happy hour, aplica aceleasi principii (anuntare din timp, oferta limitata, organizate aleatoriu) pentru campaniile tale de marketing: de sezon, de lansare produse, de fidelizare clienti etc.<\/em><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>4. Invita oamenii sa isi faca wishlist si conturi in magazin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fiecare actiune de marketing a business-ului tau trebuie sa aiba un obiectiv. Crearea de conturi in site si completarea wishlist-ului sunt obiective destul de bune, pana sa ajungi la vanzare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe baza informatiilor completate benevol de catre utilizatori ii poti retargeta cu oferte 100% relevante, care au din start mai multe sanse sa convinga.<\/span><\/p>\n<h3><b>Ce motive sa dai pentru ca oamenii sa isi faca un cont in magazin?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Obtin puncte de fidelitate<\/b><span style=\"font-weight: 400;\"> &#8211; mentioneaza in paginile de produs cate puncte de fidelitate castiga la cumpararea produsului si conditia ca pentru a le aduna au nevoie de un cont in magazin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Isi vad <\/span><b>istoricul comenzilor si al recenziilor publicate<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Au<\/span><b> beneficii extra doar in cont<\/b><span style=\"font-weight: 400;\"> &#8211; cadouri, gift card, reduceri la produsele preferate etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Au<\/span><b> campanii speciale dedicate, exclusive<\/b><span style=\"font-weight: 400;\">, la care ceilalti nu au acces.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nu rateaza ofertele limitate cand au produsele pregatite in wishlist<\/b><span style=\"font-weight: 400;\">, nu mai pierd vremea cautand aleatoriu pe site.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mentioneaza beneficiile in paginile de produs si, mai ales, in pagina de multumire dupa finalizarea comenzii si invita oamenii sa isi salveze detaliile comenzii in propriul cont.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Polti.ro si-a triplat vanzarile dupa o luna si jumatate pe Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/bWrHiES9DbA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>5. Foloseste email marketing si, in special, email-urile de recuperare cos + cerere recenzie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hai sa ne gandim putin. Cine urmareste newsletterele unui magazin cu produse electrocasnice online?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cei care se aboneaza din reflex dupa o comanda &#8211; si trebuie sa iti scoti in evidenta subiectele, altfel marea majoritatea nu mai deschid mail-urile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cei care descarca un material educativ si se asteapta sa primeasca acelasi tip de materiale in continuare &#8211; instalatori, distribuitori, alte magazine etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cei care stau cu ochii pe reduceri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cand oamenii se inscriu la newsletter, se asteapta sa primeasca cel putin un mail din partea firmei, la un interval de timp constant. Continutul acestuia depinde de cui din lista de mai sus te adresezi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca poti trimite newslettere segmentate, care sa raspunda in totalitate fiecarui segment in parte. Sau trimiti acelasi email cu un continut variat, din care sa isi aleaga fiecare ce doreste.<\/span><\/p>\n<h3><strong>Asa ca uita-te la audienta ta si construieste newsletterele in functie de indicatorii pe care ii observi acolo.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Si, pentru ca ii convingi pe clientii tai sa isi faca un cont in site, ai posibilitatea sa le trimiti email-uri de recuperare cos, in momentul in care isi abandoneaza produsele.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119593-Recuperare-Cos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aplicatia din Gomag pentru a recupera cosurile<\/span><\/a><span style=\"font-weight: 400;\"> abandonate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita nici de follow up dupa fiecare comanda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe langa mail-ul de multumire si cel cu recomandari de produse cross-sell, trimite si un email prin care <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111774-Review-uri-Automate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ceri recenzii pentru produsele cumparate<\/span><\/a><span style=\"font-weight: 400;\"> si testimoniale pentru magazin.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14658 size-large\" title=\"mail-cerere-recenzie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/mail-cerere-recenzie-1024x448.png\" alt=\"mail-cerere-recenzie\" width=\"1024\" height=\"448\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/mail-cerere-recenzie-980x428.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/mail-cerere-recenzie-480x210.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"14\"><\/a><\/p>\n<h2><b>6. Fidelizeaza-ti clientii si scade costurile de achizitie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Produsele electrocasnice au o durata de viata destul de indelungata. Cu toate acestea, este loc de fidelizare pentru ca nu incerci sa vinzi acelasi tip de produs, ci si produse complementare.<\/span><\/p>\n<h3><b>Cum sa iti gandesti programul de fidelizare?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imparte <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">clientii in grupuri<\/span><\/a><span style=\"font-weight: 400;\"> si fa-le oferte personalizate in functie de istoricul de achizitii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ofera cadouri in functie de pragul de profitabilitate atins in sistemul de fidelizare &#8211; cu cat achizitiile sunt mai profitabile (pentru tine), cu atat cadoul e mai consistent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ofera <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">puncte de fidelitate<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; simplu, rapid si in mod automat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementeaza un program referral &#8211; recompenseaza clientii care iti aduc noi clienti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Foloseste o aplicatie cashback<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recompense in momentele aniversare &#8211; zile de nastere, aniversarea a 6 luni de cand a cumparat etc.<\/span><\/li>\n<\/ul>\n<p><a name=\"15\"><\/a><\/p>\n<h2><b>7. Creeaza continut in multiple formate si posteaza-le in Social Media<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Postari, imagini, video-uri, gif-uri, meme-uri, webinarii live, prezentari SlideShare, articole pe blog. Vezi idei:<\/span><\/p>\n<ul>\n<li><b>Povesti ale clientilor cu produsele tale<\/b><span style=\"font-weight: 400;\"> &#8211; pot fi obtinute, de exemplu, in urma unui concurs sau giveaway<\/span><\/li>\n<li><b>Pune accent pe emotie<\/b><span style=\"font-weight: 400;\"> &#8211; cum se vor simti dupa ce iti cumpara produsele, ce rezultate vor obtine, cum le vor face viata mai usoara<\/span><\/li>\n<li><b>Scenarii in care se pot afla clientii<\/b><\/li>\n<li><b>Tutoriale de folosire <\/b><span style=\"font-weight: 400;\">a produselor, de instalare, de intretinere<\/span><\/li>\n<li><b>Raspunsuri la intrebarile frecvente<\/b><span style=\"font-weight: 400;\"> &#8211; poti organiza un live pe Facebook cu un specialist care sa raspunda sau cu un angajat din firma ta<\/span><\/li>\n<li><b>Ponturi rapide<\/b><\/li>\n<li><b>Continut cu produsul in timp ce este folosit<\/b><span style=\"font-weight: 400;\"> &#8211; inclusiv story-uri pe Instagram<\/span><\/li>\n<li><b>Sondaje <\/b><span style=\"font-weight: 400;\">din care sa aleaga produsul preferat, urmatorul produs lansat in magazin etc.<\/span><\/li>\n<li><b>Premii si certificate obtinute<\/b><span style=\"font-weight: 400;\"> &#8211; ajuta la incredere<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Carusele <\/b><span style=\"font-weight: 400;\">pentru diverse produse, sau comparatii intre produse, sau liste cu top produse din diverse categorii<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14660 size-full\" title=\"postari-social-media-electrocasnice\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/postari-social-media-electrocasnice.png\" alt=\"postari-social-media-electrocasnice\" width=\"685\" height=\"738\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/postari-social-media-electrocasnice.png 685w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/postari-social-media-electrocasnice-480x517.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 685px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Social Media<\/b><\/a><br \/>\n<a name=\"16\"><\/a><\/p>\n<h2><b>8. Ruleaza campanii PPC\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O prietena imi povestea ca seful ei nu vrea sa faca PPC nici in ruptul capului, pentru ca tipul de la SEO i-a zis ca reclamele strica tot ce face el pe SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca te-ai gandit si tu la asta, cel putin odata, vreau sa iti spun clar: reclamele Google si Facebook nu iti afecteaza <\/span><i><span style=\"font-weight: 400;\">direct <\/span><\/i><span style=\"font-weight: 400;\">strategia de SEO.<\/span><\/p>\n<h3><b>Reclamele din motoarele de cautare si SEO sunt doua chestii separate.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Ads ar putea avea un impact pe SEO, insa nu asa cum te astepti. Nu te va ridica mai sus in Google, nici nu te va impinge mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In schimb, un avantaj (si ma voi rezuma la asta, pentru ca nu e subiectul acestui articol) e ca ruland reclame pe cuvantul cheie cu care vrei sa rankezi primul, iti dai seama daca acel cuvant cheie este profitabil sau nu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti dai seama daca merita sa investesti in SEO pentru el.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu petreci luni sau ani pana ajungi pe prima pozitie si iti dai seama ca, de fapt, cuvantul cheie ales nu este unul comercial. Oamenii nu cumpara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar, revenind.<\/span><\/p>\n<h3><b>Ruleaza reclame Google Ads (+ Shopping Ads), YouTube Ads, Facebook Ads, Spotify Ads.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cea mai importanta regula? Iti promovezi in primul rand produsele de sezon (ex., aer conditionat vara, centrale iarna).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investeste cu cap.<\/span><br \/>\n<a name=\"17\"><\/a><\/p>\n<h2><b>9. Demo si demonstratii de functionare \/ video-uri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Astazi tehnologia iti permite sa suplinesti pe cat de mult posibil nevoia clientilor de a atinge un produs inainte de a-l cumpara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cum dovedesti clientilor ca produsul tau este potrivit?<\/span><\/p>\n<h3><b>Simplu. Filmeaza-l.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Arata-ti produsele electrocasnice in mediul lor &#8211; in bucatarie, in living, unde ar trebui sa se afle. Arata cat de mari sunt sertarele sau cuva si ce cantitati suporta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14661 size-full\" title=\"video-prezentare-electrocasnice-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/video-prezentare-electrocasnice-online.png\" alt=\"video-prezentare-electrocasnice-online\" width=\"811\" height=\"724\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/video-prezentare-electrocasnice-online.png 811w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/video-prezentare-electrocasnice-online-480x429.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 811px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Filmeaza-ti produsele din toate unghiurile, cu zoom pe detalii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invita clientii ambasadori de brand sa trimita video-uri si imagini cu produsele comandate, in timp ce le folosesc. Colaboreaza si cu influenceri care sa faca asta.<\/span><br \/>\n<a name=\"18\"><\/a><\/p>\n<h2><b>10. Implementeaza o strategie de gestionare a reputatiei online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avand experienta cu ceilalti retaileri, multi clientii iti cauta magazinul pe Google, Facebook, forumuri, boguri. Cauta pareri si experiente, sa se asigure ca iau decizia corecta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca fii atent la reputatia ta online. Seteaza-ti alerte pe Google si foloseste tool-uri premium de monitorizare, cum e BrandMentions. Urmareste:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recenzii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mentiuni de brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rating-uri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interactiunea cu clientii<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pont! Raspunde la toate mentiunile si comentariile. Multumeste pentru cele pozitive si rezolva situatiile acolo unde apar probleme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau cu produse electrocasnice online? Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In general, magazinele care vand electrocasnice online, au in portofoliu si produse electronice sau orice altceva mai merge pe curent. Cum ar fi masini de gaurit.\u00a0 Poti sa o faci si tu, sau sa te nisezi doar pe electrocasnice. Mai trebuie sa stii ca daca te bate gandul sa iti deschizi un magazin de electrocasnice, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16283,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"class_list":["post-14649","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Idei de promovare pentru un magazin de electrocasnice online<\/title>\n<meta name=\"description\" content=\"Vrei sa iti promovezi mai bine magazinul cu electrocasnice online? Sau vrei sa faci un astfel de magazin? Vezi idei de marketing si vanzare!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Idei de promovare pentru un magazin de electrocasnice online\" \/>\n<meta property=\"og:description\" content=\"Vrei sa iti promovezi mai bine magazinul cu electrocasnice online? Sau vrei sa faci un astfel de magazin? Vezi idei de marketing si vanzare!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-06T13:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/cum-vinzi-electrocasnice-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"657\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-electrocasnice-online\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-electrocasnice-online\\\/\",\"name\":\"Idei de promovare pentru un magazin de electrocasnice online\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-electrocasnice-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-electrocasnice-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/cum-vinzi-electrocasnice-online.jpg\",\"datePublished\":\"2020-11-02T13:46:51+00:00\",\"dateModified\":\"2022-01-06T13:18:13+00:00\",\"description\":\"Vrei sa iti promovezi mai bine magazinul cu electrocasnice online? Sau vrei sa faci un astfel de magazin? Vezi idei de marketing si vanzare!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-electrocasnice-online\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-electrocasnice-online\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-electrocasnice-online\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/cum-vinzi-electrocasnice-online.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/cum-vinzi-electrocasnice-online.jpg\",\"width\":1080,\"height\":657,\"caption\":\"Idei de promovare pentru un magazin de electrocasnice online + Sfaturi de business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-electrocasnice-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ghid: Cum sa vinzi intr-un magazin de electrocasnice online + Sfaturi de business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"name\":\"Blog eCommerce - platforma Gomag\",\"description\":\"Idei, sfaturi si studii de caz pentru tine\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\",\"name\":\"Blog eCommerce - platforma Gomag\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"width\":298,\"height\":92,\"caption\":\"Blog eCommerce - platforma Gomag\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomagec\\\/\",\"https:\\\/\\\/x.com\\\/gomagro\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Idei de promovare pentru un magazin de electrocasnice online","description":"Vrei sa iti promovezi mai bine magazinul cu electrocasnice online? Sau vrei sa faci un astfel de magazin? Vezi idei de marketing si vanzare!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/","og_locale":"ro_RO","og_type":"article","og_title":"Idei de promovare pentru un magazin de electrocasnice online","og_description":"Vrei sa iti promovezi mai bine magazinul cu electrocasnice online? Sau vrei sa faci un astfel de magazin? Vezi idei de marketing si vanzare!","og_url":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/","og_site_name":"Blog eCommerce - platforma Gomag","article_publisher":"https:\/\/www.facebook.com\/gomagec\/","article_modified_time":"2022-01-06T13:18:13+00:00","og_image":[{"width":1080,"height":657,"url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/cum-vinzi-electrocasnice-online.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@gomagro","twitter_misc":{"Timp estimat pentru citire":"17 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/","url":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/","name":"Idei de promovare pentru un magazin de electrocasnice online","isPartOf":{"@id":"https:\/\/www.gomag.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/#primaryimage"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/cum-vinzi-electrocasnice-online.jpg","datePublished":"2020-11-02T13:46:51+00:00","dateModified":"2022-01-06T13:18:13+00:00","description":"Vrei sa iti promovezi mai bine magazinul cu electrocasnice online? Sau vrei sa faci un astfel de magazin? Vezi idei de marketing si vanzare!","breadcrumb":{"@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/#primaryimage","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/cum-vinzi-electrocasnice-online.jpg","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/cum-vinzi-electrocasnice-online.jpg","width":1080,"height":657,"caption":"Idei de promovare pentru un magazin de electrocasnice online + Sfaturi de business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-electrocasnice-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gomag.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"Ghid: Cum sa vinzi intr-un magazin de electrocasnice online + Sfaturi de business"}]},{"@type":"WebSite","@id":"https:\/\/www.gomag.ro\/blog\/#website","url":"https:\/\/www.gomag.ro\/blog\/","name":"Blog eCommerce - platforma Gomag","description":"Idei, sfaturi si studii de caz pentru tine","publisher":{"@id":"https:\/\/www.gomag.ro\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gomag.ro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.gomag.ro\/blog\/#organization","name":"Blog eCommerce - platforma Gomag","url":"https:\/\/www.gomag.ro\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","width":298,"height":92,"caption":"Blog eCommerce - platforma Gomag"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gomagec\/","https:\/\/x.com\/gomagro"]}]}},"_links":{"self":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages\/14649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/comments?post=14649"}],"version-history":[{"count":4,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages\/14649\/revisions"}],"predecessor-version":[{"id":19176,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages\/14649\/revisions\/19176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media\/16283"}],"wp:attachment":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media?parent=14649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}