{"id":14675,"date":"2020-11-04T13:41:20","date_gmt":"2020-11-04T10:41:20","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=14675"},"modified":"2024-07-23T15:25:47","modified_gmt":"2024-07-23T12:25:47","slug":"promovare-magazin-haine-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-haine-online\/","title":{"rendered":"Ghid: Cum vinzi haine online &#8211; Idei de promovare pentru un magazin de fashion"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vrei sa vinzi haine online? Bun venit in marele club!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe langa magazinele de cosmetice sau cu produse bio, afacerile de fashion sunt cele care apar cel mai des in online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, oamenii au nevoie de imbracaminte si vor tot avea nevoie. Insa faptul ca exista cerere, nu e un semnal al succesului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, noi suntem aici sa iti spunem cateva idei pentru cum sa iti gandesti <a href=\"https:\/\/www.gomag.ro\/magazin-online-fashion\">afacerea de fashion<\/a> si sa iti maximizezi sansele de reusita.<\/span><\/p>\n<p><strong>Cauti idei pentru o alta industrie? <a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\">Vezi ghidurile <\/a>si gaseste nisa ta!<\/strong><\/p>\n<div style=\"width: 250px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media2.giphy.com\/media\/OFcP2ojNIAkec\/giphy.gif?cid=ecf05e47s8fkugjb2103byyh66xr31knvzzndkuieb7fsnwm&amp;rid=giphy.gif\" width=\"240\" height=\"219\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Vei primi si +10 ponturi de marketing gata de aplicat daca vrei sa vinzi haine online.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Pregatit?<\/span><\/p>\n<h2><strong>Cuprins Ghid Cum vinzi haine online<\/strong><\/h2>\n<ul>\n<li><strong><a href=\"#1\">Decide ce tip de imbracaminte vrei sa vinzi<\/a><\/strong><\/li>\n<\/ul>\n<ol>\n<li><strong><a href=\"#2\">Alege o nisa pe fashion<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Foloseste imagini cu produsele in timp ce sunt purtate<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Creeaza o comunitate in jurul brandului tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Gandeste la sange politica de retur<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#6\">Idei de marketing si promovare pentru un magazin cu haine online<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#7\">Fii activ in Social Media \u2013 Facebook, Instagram, Pinterest etc.<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Posteaza continut optimizat + Idei de articole pe blog<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Vinde look-uri \/ seturi si pachete de produse pe site<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Alege o strategia smart de email marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Analizeaza datele site-ului si creeaza campanii de marketing pe baza lor<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Ruleaza campanii PPC pentru magazinul tau de fashion<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Fa parteneriate<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Construieste strategia de marketing in jurul unui sales funnel<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Fidelizeaza clientii si vinde-le mai mult<\/a><\/strong><\/li>\n<li><strong><a href=\"#16\">Gaseste-ti diferentiatorii si comunica-i unitar pe toate canalele pe care esti activ<\/a><\/strong><\/li>\n<li><strong><a href=\"#17\">Planifica-ti campaniile DIN TIMP, in special cele de sezon<\/a><\/strong><\/li>\n<li><strong><a href=\"#18\">Alatura-te unei cauze si fa campanii de responsabilizare sociala<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Decide ce tip de imbracaminte vrei sa vinzi:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imbracaminte casual, de zi cu zi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imbracaminte sport<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imbracaminte pentru ocazii speciale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imbracaminte de lux<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imbracaminte pentru o anumita audienta (in functie de sex, interese, obiceiuri, sezon)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Haine personalizate<\/span><\/li>\n<li>Haine outlet<\/li>\n<li>Haine second hand<\/li>\n<li>Imbracaminte + incaltaminte + accesorii fashion<\/li>\n<\/ul>\n<p>In ghidul de fata ne concentram pe vanzarea de haine online, insa vom crea si alte ghiduri pentru promovarea de incaltaminte sau accesorii fashion online, pe care le poti consulta ulterior.<\/p>\n<p><iframe loading=\"lazy\" title=\"Automatizarea magazinului tau online cu GoBotii \ud83e\udd16 din Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/52ZQIPASdyY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-fashion\/\"><b>8 aplicatii Gomag pentru Fashion \u2013 cum iti propulsezi vanzarile<\/b><\/a><\/p>\n<h2><b>Cum sa iti gandesti afacerea cu haine online<\/b><\/h2>\n<p><a name=\"2\"><\/a><\/p>\n<h3><b>1. Alege o nisa pe fashion<\/b><\/h3>\n<p>Cand incepi sa te gandesti la o afacere de fashion, esti pus in fata faptului implinit: trebuie sa alegi o specializare, un stil principal pentru magazinul tau. Si sa iti transformi magazinul in brand.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul meu este sa nici nu te gandesti sa vinzi de toate pentru toti. Pentru ca iti va fi foarte greu sa concurezi cu retailerii mari, care fac deja asta de multa vreme.<\/span><\/p>\n<h3><b>In schimb, alege o nisa:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poti vinde doar haine imprimate intr-un anumit stil<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Haine cu motive traditionale din anumite tari<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Haine din anumit material<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doar anumite tipuri de haine (ex. doar rochii, doar sacouri etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doar haine pentru femei<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doar haine pentru barbati<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doar haine pentru copii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doar haine pentru cupluri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doar haine pentru familie<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14684 size-full\" title=\"alegere-nisa-haine-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/alegere-nisa-haine-online.png\" alt=\"alegere-nisa-haine-online\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/alegere-nisa-haine-online.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/alegere-nisa-haine-online-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/alegere-nisa-haine-online-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/alegere-nisa-haine-online-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gaseste nisa de care esti pasionat si concentreaza-te pe ea. Odata ce faci asta, alege:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Nume <\/b><span style=\"font-weight: 400;\">&#8211; sa fie usor de inteles si retinut pentru audienta ta, sa nu sune ca alt brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Domeniul <\/b><span style=\"font-weight: 400;\">&#8211; aceeasi denumire ca numele magazinului tau<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Viziune <\/b><span style=\"font-weight: 400;\">&#8211; povestea din spate, de ce-ul magazinului, valorile pe care le urmeaza<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Slogan <\/b><span style=\"font-weight: 400;\">&#8211; care sa rezume viziunea magazinului<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cultura organizationala <\/b><span style=\"font-weight: 400;\">&#8211; care este stilul comunicarilor, tipul de comportament incurajat in echipa ta, ideile de baza dupa care va ghidati<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Diferentiatori <\/b><span style=\"font-weight: 400;\">&#8211; ce te face diferit de concurenta (fie ea online, offline, directa sau indirecta) si este dorit de catre clienti<\/span><\/li>\n<\/ul>\n<p><a name=\"3\"><\/a><\/p>\n<h2><b>2. Foloseste imagini cu produsele in timp ce sunt purtate<\/b><\/h2>\n<p>Pe Facebook Marketplace sau OLX merge sa iti pozezi hainele intinse pe pat sau pe umeras. Dar in site? Nici gand.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Vizualurile &#8211; fotografiile de produs, bannere si video-urile &#8211; au un impact mai puternic daca iti prezinta produsele in timp ce sunt folosite, in timp ce sunt purtate, din toate unghiurile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si nu neaparat de modele perfecte, ci de <\/span><i><span style=\"font-weight: 400;\">oameni obisnuiti, cu care clientii tai se pot identifica<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chiar daca nu ai buget pentru un shooting intr-un studio profi, cu lumini si tot tacamul, e ok. Fa poze cu telefonul, clare si cu o lumina naturala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, adauga continut generat de utilizatori (UGC) in site: in paginile de produs, in lookbook-uri, in bannere si in materialele de promovare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14687 size-full\" title=\"fotografii-haine-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/fotografii-haine-online.png\" alt=\"fotografii-haine-online\" width=\"1536\" height=\"698\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/fotografii-haine-online.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/fotografii-haine-online-1280x582.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/fotografii-haine-online-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/fotografii-haine-online-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>3. Creeaza o comunitate in jurul brandului tau<\/b><\/h2>\n<p>Orice comunitate impartaseste cel putin un lucru comun, altfel nu ar mai fi o comunitate.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In cazul tau, poate fi vorba de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pasiunea pentru brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pasiunea pentru tipul de produse pe care le vinzi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poate fi interesul de a ramane la curent cu ultimele trenduri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poate fi sentimentul de exclusivitate (pentru ca accesul este restrictionat)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poate fi sentimentul de apartenenta la un grup de oameni care au aceleasi interese.<\/span><\/li>\n<\/ul>\n<h3><b>Cine pot fi membrii comunitatii tale?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Toti abonatii la newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doar clientii si partenerii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doar urmaritorii de pe un anumit canal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doar persoanele care se inscriu in comunitatea ta prin email (dar pot in acelasi timp sa te urmareasca si in Social Media)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sigur ca platforma pe care alegi sa comunici cu comunitatea restrictioneaza modul in care faci comunicarea respectiva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, un grup pe Facebook iti va permite postari mult mai dese (inclusiv din partea membrilor), pe cand intr-o comunitate de abonati schimbul de mesaje se poate face doar intre tine si ei (sau viceversa), dar nu intre ei.<\/span><\/p>\n<h3><b>Cum iti mentii comunitatea interesata si activa?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Ofera continut relevant si util<\/b><span style=\"font-weight: 400;\">, pe care si-l doresc<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ofera-le acces la beneficii speciale<\/b><span style=\"font-weight: 400;\"> &#8211; produse in exclusivitate, reduceri, cupoane de reducere, cadouri, pachete de produse, lookbook-uri printate, recompense in functie de profitabilitatea comenzilor etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Comunica in mod constant<\/b><span style=\"font-weight: 400;\"> &#8211; nu ca dispari 3 luni si dupa ii bombardezi 2 saptamani in fiecare zi<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Raspunde la intrebarile frecvente<\/b><span style=\"font-weight: 400;\"> sau comentariile membrilor<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14688 size-full\" title=\"comunitate-magazin-fashion\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/comunitate-magazin-fashion.png\" alt=\"comunitate-magazin-fashion\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/comunitate-magazin-fashion.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/comunitate-magazin-fashion-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/comunitate-magazin-fashion-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/comunitate-magazin-fashion-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>4. Gandeste la sange politica de retur<\/b><\/h2>\n<p>O rata de retur mai mare este o normalitate in nisa fashion. Insa vestea buna e ca o poti micsora.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Oricum, aici iti voi oferi sfaturi atat pentru politica de retur, cat si cateva metode pe care sa le incerci pentru a preveni retururile neprofitabile.<\/span><\/p>\n<h3><b>Cum sa iti gandesti politica de retur daca vinzi haine online?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Ofera informatii clare despre cum decurge un proces de retur<\/b><span style=\"font-weight: 400;\">, incepand de la ce trebuie sa contina un colet de retur, pana la cum sa procedeze cu trimiterea etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stabileste clar <\/span><b>cine suporta costurile de retur.<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Mentioneaza DACA returul este posibil <\/b><span style=\"font-weight: 400;\">&#8211; in cazul hainelor personalizate, nu te obliga nimeni sa accepti retururi. Dar trebuie sa specifici asta!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pune la dispozitia clientilor un <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005090173-Formular-Retur\" target=\"_blank\" rel=\"noopener noreferrer\"><b>formular de retur<\/b><\/a><span style=\"font-weight: 400;\">, usor de completat. Foloseste aplicatia gratuita din Gomag.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Afiseaza link-uri spre pagina cu <\/span><b>politica de retur in paginile de produs.<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Mentioneaza variantele de recuperare a banilor in cazul unui retur<\/b><span style=\"font-weight: 400;\"> &#8211; returnare completa, voucher de aceeasi valoare pentru cumparaturi in site etc.<\/span><\/li>\n<\/ul>\n<h2><b>Cum sa previi si sa scazi rata de retur a magazinului tau?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Creste perioada de retur<\/b><span style=\"font-weight: 400;\"> &#8211;\u00a0 cu cat omul petrece mai mult timp cu produsul, cu atat gandul sa il returneze i se evapora din minte.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Asigura-te (pe cat posibil) ca minimizezi comenzile cu produse de marimi gresite <\/b><span style=\"font-weight: 400;\">&#8211; afiseaza un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#ghid\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pop-up cu ghid de marimi<\/span><\/a><span style=\"font-weight: 400;\"> in toate paginile de produs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Incearca sa confirmi toate comenzile telefonic <\/b><span style=\"font-weight: 400;\">&#8211; chiar daca asta inseamna o investitie in cel putin un angajat in plus care sa se ocupe de task, merita.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Foloseste imagini de produs cat mai aproape de realitate<\/b><span style=\"font-weight: 400;\"> &#8211; nu edita exagerat pozele, nu le arata doar din cel mai bun unghi. Arata toate detaliile produsului, cu caracteristici reale, in timp ce este purtat.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14690 size-full\" title=\"scade-rata-retur-magazin\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/scade-rata-retur-magazin.png\" alt=\"scade-rata-retur-magazin\" width=\"1536\" height=\"698\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/scade-rata-retur-magazin.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/scade-rata-retur-magazin-1280x582.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/scade-rata-retur-magazin-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/scade-rata-retur-magazin-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-scazi-rata-de-retur-magazinul-tau-online\/\"><b>Cum Scazi Rata De Retur In Magazinul Tau Online<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>Idei de marketing si promovare pentru un magazin cu haine online<\/b><\/h2>\n<p><a name=\"7\"><\/a><\/p>\n<h3><b>1. Fii activ in Social Media &#8211; Facebook, Instagram, Pinterest etc.<\/b><\/h3>\n<p>Fa-ti conturi business pe canalele pe care poti sa fii activ. Nu pe toate! Doar pe cele unde poti posta constant si relevant.<b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Colaboreaza cu influenceri relevanti<\/b><span style=\"font-weight: 400;\"> &#8211; ia in considerare si micro influencerii de nisa sau cu o comunitate care urmeaza aceleasi valori ca si tine<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Colaboreaza cu afiliati <\/b><span style=\"font-weight: 400;\">&#8211; poti folosi 2Performant pentru a gasi afiliatii potriviti<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Posteaza continut generat de utilizatori <\/b><span style=\"font-weight: 400;\">(poze, video-uri, unboxing, in timp ce poarta produsele)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Instagram Shopping <\/b><span style=\"font-weight: 400;\">inclusiv in story<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sneak peek <\/b><span style=\"font-weight: 400;\">pentru viitoarea colectie, in functie de sezon<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sondaje <\/b><span style=\"font-weight: 400;\">&#8211; care e produsul preferat? Ce produs isi doresc in urmatoarea colectie? Care este mantra dupa care se ghideaza? etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Concursuri si giveaways <\/b><span style=\"font-weight: 400;\">&#8211; ofera produse din magazin sau coduri de reducere ca premii, nu lucruri care nu au legatura cu brandul tau<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posteaza <\/span><b>Outfit of the day<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Creeaza o serie<\/b><span style=\"font-weight: 400;\"> &#8211; zilnic, saptamanal sau lunar: clientul saptamanii, produsul saptamanii, noutatile lunii, top 3 trenduri ale sezonului etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Posteaza carusele pe Instagram<\/b><span style=\"font-weight: 400;\">\u00a0 &#8211; de exemplu, cu un look complet + produsele care il formeaza (chiar si cu accesorii, make-up etc. de la brandurile partenere) &#8211; pentru a le accesa, inlocuieste link-ul din BIO Instagram sa fie catre un landing page care contine produsele din look-ul respectiv.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Fa AMA, live-uri si webinarii<\/b><span style=\"font-weight: 400;\"> &#8211; raspunde la intrebarile frecvente, cheama oameni care sa discute despre trenduri, lucruri la care sa fie atenti etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Reposteaza continut de pe alte canale<\/b><span style=\"font-weight: 400;\">: articole de pe blog, infografice si postari din Pinterest, story-uri, cataloage de produs etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ponturi rapide<\/b><span style=\"font-weight: 400;\">, tutoriale si video-uri \u201ccum sa\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Postari in context<\/b><span style=\"font-weight: 400;\"> &#8211; nu iti fie teama sa iti arati sustinerea pentru cauze la zi care conteaza pentru audienta ta<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Postari de stimulare a senzatiei de apartenenta cu invitatie sa eticheteze un prieten<\/b><span style=\"font-weight: 400;\"> &#8211; citate, afirmatii de empowerment, situatii comune etc.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14689 size-full\" title=\"idei-postari-haine-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/idei-postari-haine-online.png\" alt=\"idei-postari-haine-online\" width=\"1536\" height=\"698\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/idei-postari-haine-online.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/idei-postari-haine-online-1280x582.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/idei-postari-haine-online-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/idei-postari-haine-online-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>2. Posteaza continut optimizat + Idei de articole pe blog<\/b><\/h2>\n<p>Aici ma refer atat la descrierile de produs &#8211; sa fie cat mai complete, iar paginile sa fie optimizate SEO. Cat si la continutul de ajutor din blogul magazinului.<b><\/b><\/p>\n<h3><b>Uite cateva idei de articole pentru un blog de haine online:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top X trenduri de fashion [sezon] care ne plac \/ care nu ne plac<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top X outfit-uri de vara care vor atrage toate privirile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa te imbraci corect la un interviu<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa iti gasesti stilul personal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[Produs ex. Camasa alba] &#8211; de nelipsit in garderoba ta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ghidul tau pentru cumparaturi de Black Friday<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[nume fashion icon] &#8211; inspiratie pentru femeile din intreaga lume<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce sa porti la o nunta \/ prima intalnire \/ un party \/ de Revelion &#8211; 5 idei<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">X idei de cadouri pentru cea mai buna prietena<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7 Ritualuri zilnice pentru o viata implinita<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 elemente esentiale care nu trebuie sa lipseasca din dulapul tau<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 Outfit-uri la serviciu pentru o femeie puternica<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa arati bine in tricou si blugi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 Rochii vaporoase pentru o vara plina de stil<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa impachetezi corect pentru un city-break<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa porti un [produs imbracaminte]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top X influenceri de fashion pe care trebuie sa ii urmaresti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reguli de aur in fashion: tu le respecti?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sfaturi de fashion de la 5 mamici stilate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa iti dai seama ca un [produs] de brand este fals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa arati bine cand mergi la sala<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Idei de costume spooky de Halloween<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa te imbraci ca [o celebritate] fara sa iti cheltui toti banii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">X Outfit-uri pentru o primavara fresh<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interviuri cu bloggeri de fashion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Povestile clientilor multumiti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recenzie [produs]: sfaturi, pareri si idei pentru [segment audienta]<\/span><\/li>\n<\/ul>\n<p><b>Pont<\/b><span style=\"font-weight: 400;\">! Foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111914-Buton-de-Cumparaturi\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">butonul de cumparaturi Gomag<\/span><\/a><span style=\"font-weight: 400;\"> pentru a afisa in articole produsele despre care vorbesti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>3. Vinde look-uri \/ seturi si pachete de produse pe site<\/b><\/h2>\n<p>Intr-un magazin de fashion, clientul trebuie sa fie transpus macar o secunda in locul modelului care iti poarta produsul. De ce?<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca trebuie sa isi imagineze clar cum se va simti in momentul in care il poarta, astfel incat <\/span><i><span style=\"font-weight: 400;\">sa<\/span><\/i> <i><span style=\"font-weight: 400;\">se convinga pe sine<\/span><\/i><span style=\"font-weight: 400;\"> ca face alegerea potrivita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una e sa isi imagineze vazand un singur produs, si alta cand vede intregul outfit, nu-i asa?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pachete de produse<\/span><\/a><span style=\"font-weight: 400;\"> sau <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">produse bundle<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag pentru a crea look-uri complete, pe care le poate cumpara la un pret mai bun, decat in cazul in care ar cumpara produsele separat.<\/span><\/p>\n<h4><strong>Pont!<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Pe langa fotografiile de produs din site, ajuta si sa folosesti <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005094253-Galerie-imagini\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">galeria de imagini<\/span><\/a><span style=\"font-weight: 400;\"> pentru a crea un lookbook.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14685 size-full\" title=\"lookbook-magazin-haine-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/lookbook-magazin-haine-online.png\" alt=\"lookbook-magazin-haine-online\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/lookbook-magazin-haine-online.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/lookbook-magazin-haine-online-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/lookbook-magazin-haine-online-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/lookbook-magazin-haine-online-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Adauga aici imagini care creeaza un look complet sau foloseste-o pentru a prezenta imaginile primite la clientii care iti poarta produsele.<\/span><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>4. Alege o strategia smart de email marketing<\/b><\/h2>\n<p>Campanii de email marketing de sezon<b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campanii doar pentru abonati<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campanii doar pentru clientii care au cumparat cel putin o data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email follow up dupa ce au cumparat: multumire + cere recenzii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email de segmentare: invita-i sa completeze un formular unde sa aleaga tipul de produse pentru care sunt interesati sa primeasca email-uri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email cu recomandari de produse &#8211; cross-sell, upsell la outfit-uri complete, accesorii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Newslettere cu noutatile din firma, noile colectii, sneak peek pentru urmatoarea colectie, articole din blog, concursuri, tombole, zile cu transport gratuit, flash sales etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email-uri de recuperare a cosurilor abandonate &#8211; aici poti oferi un cod de reducere pentru a stimula achizitia<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14691 size-full\" title=\"email-cerere-review-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/email-cerere-review-gomag.png\" alt=\"email-cerere-review-gomag\" width=\"1898\" height=\"842\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/email-cerere-review-gomag.png 1898w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/email-cerere-review-gomag-1280x568.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/email-cerere-review-gomag-980x435.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/email-cerere-review-gomag-480x213.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1898px, 100vw\" \/><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>5. Analizeaza datele site-ului si creeaza campanii de marketing pe baza lor<\/b><\/h2>\n<p>Acest sfat este valabil pentru orice tip de magazin online, nu doar unul de imbracaminte. Asigura-te ca ai instalat in site codurile de monitorizare pentru:<b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360001651534-Google-Analytics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005090493-Google-Search-Console\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005077434-Facebook-Pixel\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pixelul Facebook<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005090473-Google-Tag-Manager\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Tag Manager<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dar sa instalezi codurile de urmarire nu e suficient. Asigura-te ca iti investighezi regulat datele si le interpretezi corect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fii atent, in special, la datele din timpul campaniilor de marketing pentru a vedea ce a functionat, ce nu, si ce poti imbunatati.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe baza lor iti vei optimiza urmatoarele campanii.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14677 size-full\" title=\"metrice-google-analytics\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/metrice-google-analytics.png\" alt=\"metrice-google-analytics\" width=\"2000\" height=\"1414\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/metrice-google-analytics.png 2000w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/metrice-google-analytics-1280x905.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/metrice-google-analytics-980x693.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/metrice-google-analytics-480x339.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw\" \/><br \/>\n<b><\/b><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>6. Ruleaza campanii PPC pentru magazinul tau de fashion<\/b><\/h2>\n<p>Uita-te atent in jur. Stii deja ca piata de fashion este plina de competitori. Si fiecare dintre acestia ruleaza campanii PPC.<b><\/b><\/p>\n<h3><b>Trebuie sa o faci si tu. Uite cateva sfaturi de care sa tii cont:<\/b><\/h3>\n<ul>\n<li><b>Promoveaza, in primul rand, bestsellers si produsele de sezon<\/b><span style=\"font-weight: 400;\">, in campaniile de awareness (tip &#8211;<\/span><i><span style=\"font-weight: 400;\"> incearca sa mergi cu un carusel de bestsellers catre audienta rece, pe care apoi o remarketezi<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li><b>Fa remarketing<\/b><span style=\"font-weight: 400;\"> pentru toate cookie-urile, in special pentru cosurile abandonate prin pixel eveniment add to cart &#8211; adaugare in cos, dar fara sa finalizeze comanda.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ruleaza <\/span><b>reclame pe baza intereselor clientilor<\/b><span style=\"font-weight: 400;\"> &#8211; segmenteaza-ti reclamele in functie de audienta<\/span><\/li>\n<li><b>Ruleaza reclame cu Facebook Catalog, in format carusel<\/b><\/li>\n<li><span style=\"font-weight: 400;\">Foloseste <\/span><b>Google Shopping Ads\u00a0<\/b><\/li>\n<li><b>Creste bugetul in zilele dinainte si dupa salariu<\/b><span style=\"font-weight: 400;\"> &#8211; pentru asta trebuie sa iti cunosti avatarele de client si sa stii cam care este perioada in care isi primesc salariile.<\/span><\/li>\n<li><b>Ruleaza campanii pe search cu brandul tau<\/b><span style=\"font-weight: 400;\"> &#8211; protejeaza-ti numele si nu ii lasa pe competitori sa iti fure traficul<\/span><\/li>\n<li><b>Fii atent la ROAS<\/b><span style=\"font-weight: 400;\"> &#8211; renunta la campaniile in care investesti mai mult decat castigi<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14678 size-full\" title=\"reclama-carusel-fashion\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/reclama-carusel-fashion.png\" alt=\"reclama-carusel-fashion\" width=\"498\" height=\"545\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/reclama-carusel-fashion.png 498w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/reclama-carusel-fashion-480x525.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 498px, 100vw\" \/><br \/>\n<b><\/b><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>7. Fa parteneriate<\/b><\/h2>\n<p>Colaboreaza cu firme care vand produse complementare cu imbracamintea &#8211; accesorii, bijuterii, firme locale precum saloane de infrumusetare sau frizerii etc.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Practic, gandeste-te la personalitatea brandului tau si tipul de haine pe care le vinzi, apoi cauta firme care sustin stilul de viata pe care il sustii si tu.<\/span><\/p>\n<h3><b>Aliati-va si promovati-va reciproc:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Postari si email-uri catre audientele fiecaruia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pachete de produse complementare, vandute pe site-urile ambilor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cadouri si cupoane de reducere la parteneri, atunci cand clientii fac cumparaturi din site-urile voastre.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creeaza postari tip lookbook sau set care sa contina atat produsele tale, cat si produsele partenerilor.<\/span><\/li>\n<\/ul>\n<p><a name=\"14\"><\/a><\/p>\n<h2><b>8. Construieste strategia de marketing in jurul unui sales funnel\u00a0<\/b><\/h2>\n<h4><b>Top of the funnel (TOFU):<\/b> <i>arata problema pe care utilizatorul vrea sa o rezolve. Marseaza pe emotii pozitive: mandrie, apartenenta, bucurie, dragoste, prin:<\/i><b><\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclame PPC (Facebook Ads, Google Ads, YouTube Ads, Spotify, Pinterest)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclame in functie de interese<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Postari Social Media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclame video sau materiale video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Articole pe blog<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Catalog \/ Lookbooks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infografice<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Afiliati<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organic &#8211; datorita metas-urilor tale<\/span><\/li>\n<\/ul>\n<h4><b>Middle of the funnel (MOFU):<\/b> <i><span style=\"font-weight: 400;\">foloseste aici testimoniale (inclusiv in reclame). Arata experienta de cumparare a clientilor existenti si UGC (unboxing, poze etc.) prin:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Formular de abonare la newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclame pe audiente lookalike<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coduri de reducere<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ghiduri PDF<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tutoriale text sau video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chestionar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Formular cerere oferta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pop-up care prezinta oricare dintre cele de mai sus<\/span><\/li>\n<\/ul>\n<h4><b>Bottom of the funnel (BOFU):<\/b> <i><span style=\"font-weight: 400;\">afiseaza expresii call-to-action clare si coduri de reducere sau discount-uri + FOMO (timp limitat, editii limitate, stoc limitat etc.)<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prezentari de produs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclame pe audiente personalizate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclame produse vizualizate \/ upsell \/ cross-sell<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remarketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinarii \/ evenimente<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testare \/ Demo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oferi cadouri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testimoniale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Continut generat de clienti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing page de oferta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Butonul de cumparaturi Gomag<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14693 size-full\" title=\"impachetare-speciala-fashion\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/impachetare-speciala-fashion.png\" alt=\"impachetare-speciala-fashion\" width=\"1396\" height=\"634\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/impachetare-speciala-fashion.png 1396w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/impachetare-speciala-fashion-1280x581.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/impachetare-speciala-fashion-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/impachetare-speciala-fashion-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1396px, 100vw\" \/><br \/>\n<a name=\"15\"><\/a><\/p>\n<h2><b>9. Fidelizeaza clientii si vinde-le mai mult<\/b><\/h2>\n<p>Alege una sau mai multe dintre urmatoarele metode:<b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Puncte de fidelitate<\/b><\/a> <span style=\"font-weight: 400;\">la fiecare achizitie<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scrisoare de multumire in colet <\/b><span style=\"font-weight: 400;\">&#8211; poate fi un text standard sau, pentru mai multa autenticitate, poti scrie biletul de mana<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cadouri in cos<\/b><span style=\"font-weight: 400;\"> la cumparaturi peste o anumita limita<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cadouri surpriza in colet <\/b><span style=\"font-weight: 400;\">&#8211; de dimensiuni mici, sa nu iti cresti costurile de livrare (pot fi produse de ingrijire, un catalog printat cu preturi speciale in site-ul tau, cupoane de reducere, diverse cupoane pentru transport gratuit \/ cadou \/ reducere la urmatoarele comenzi)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Recomandari de produse<\/b><span style=\"font-weight: 400;\"> complementare si upsell<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pachete de produse exclusive<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Mesaje si campanii de marketing personalizate,<\/b><span style=\"font-weight: 400;\"> in functie de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">grupul de clienti<\/span><\/a><span style=\"font-weight: 400;\"> in care se afla<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener noreferrer\"><b>OTO <\/b><span style=\"font-weight: 400;\">&#8211; Oferte unice<\/span><\/a><span style=\"font-weight: 400;\"> conditionate in functie in categorie, in paginile de finalizare comanda<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Servicii suplimentare<\/b><span style=\"font-weight: 400;\"> pentru cei care fac parte din \u201cclubul tau\u201d<\/span><\/li>\n<\/ul>\n<p><a name=\"16\"><\/a><\/p>\n<h2><b>10. Gaseste-ti diferentiatorii si comunica-i unitar pe toate canalele pe care esti activ\u00a0<\/b><\/h2>\n<p>Principalul diferentiator al magazinului tau de haine online va fi povestea ta si motivatiile din spatele crearii firmei.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aceasta trebuie sa fie prezenta neaparat in pagina Despre Noi din site, dar o poti folosi si in postari Social Media sau chiar intr-un articol emotional pe blogul de companie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi, stai jos, ia o foaie de hartie si apuca-te sa faci analiza SWOT a firmei tale. Fii atent in special la punctele tari (care se traduc automat in diferentiatori), dar si la oportunitati.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14686 size-full\" title=\"diferentiatori-afacere-fashion\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/diferentiatori-afacere-fashion.png\" alt=\"diferentiatori-afacere-fashion\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/diferentiatori-afacere-fashion.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/diferentiatori-afacere-fashion-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/diferentiatori-afacere-fashion-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/diferentiatori-afacere-fashion-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<h3><b>Ce diferentiatori poti avea?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reputatia\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experienta la interactiunea cu angajatii tai &#8211; cat de atenti, politicosi, bine pregatiti sunt ei?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Modul de impachetare a coletelor te poate diferentia &#8211; poate folosesti ambalaje personalizate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipul de produse pe care le vinzi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Modul in care te promovezi\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Faptul ca influenceri sau oameni cunoscuti se imbraca din magazinul tau si il recomanda<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avantaje la livrare &#8211; costuri fixe, timp mai rapid de livrare etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ceea ce oferi in plus clientilor<\/b><span style=\"font-weight: 400;\"> &#8211; continut avansat de ajutor, o perioada extinsa de retur, ai o locatie fizica sau un pop-up store de unde isi pot ridica produsele personal \/ le pot incerca, metode alternative de livrare (ex. ridicarea din Pachetomate), consultanta specializata etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce ai tu, nu se gaseste la competitori si este dorit de catre clienti?<\/span><\/li>\n<\/ul>\n<p><a name=\"17\"><\/a><\/p>\n<h2><b>11. Planifica-ti campaniile DIN TIMP, in special cele de sezon<\/b><\/h2>\n<p>Planificarea te ajuta sa ajungi la audienta inainte competitorilor tai, dar si sa fii mai organizat.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Partea interesanta in fashion e ca depinzi de sezonalitate &#8211; prin urmare si campaniile tale trebuie actualizate la produsele cautate in fiecare sezon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Altfel nu mai esti relevant, iar costurile tale de achizitie clienti ar creste.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Dar revenind.<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Fiecare campanie de marketing are un sablon standard pe baza caruia este organizata. Ceea ce iti simplifica munca.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14692 size-full\" title=\"colectie-noua-fashion-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/colectie-noua-fashion-online.png\" alt=\"colectie-noua-fashion-online\" width=\"370\" height=\"494\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/colectie-noua-fashion-online.png 370w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/colectie-noua-fashion-online-225x300.png 225w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/colectie-noua-fashion-online-112x150.png 112w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Completeaza detaliile fiecarui element din sablon si ruleaza campaniile din timp:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obiectiv &#8211; care este scopul pentru care faci campania?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audiente &#8211; pe cine targetezi si cu ce mesaje<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mesaje principale si secundare, in functie de audienta targetata<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Calendarul de campanie &#8211; cat va dura, cand incepe, intervalele de timp acordate fiecarei tactici din strategie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tactici de marketing folosite<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Canale de marketing folosite<\/span><\/li>\n<\/ul>\n<p><b>Pont<\/b><span style=\"font-weight: 400;\">! Poti rula campanii de marketing folosind unitar mai multe canale (pe care transmiti acelasi mesaj), sau le organizezi exclusiv pe un canal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, poti face o campanie de reduceri care dureaza doar 24 de ore, pe story in Instagram.<\/span><br \/>\n<a name=\"18\"><\/a><\/p>\n<h2><b>12. Alatura-te unei cauze si fa campanii de responsabilizare sociala<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi haine si produse fashion online cu platforma Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8xkeihdEd0s?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Noile generatii de consumatori isi doresc mai mult de la branduri, nu doar preturi reduse sau timp rapid de raspuns la intrebari.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ele sustin companiile care se implica pentru o lume mai buna, pentru cauze importante pentru ei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, poti sustine organizatii care lupta impotriva poluarii cu deseuri textile si ofera optiuni de reciclare a hainelor vechi. Sau creeaza continut si resurse pentru refolosirea hainelor vechi sau reciclare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau organizatii pentru copii defavorizati &#8211; cand vinzi haine pentru copii. Organizatii pentru drepturile femeilor si prevenirea violentei impotriva femeilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si asa mai departe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul meu este sa alegi o organizatie de care esti tu insuti pasionat, nu pentru ca da bine pe sticla. Fii sincer si transparent, iar clientii tai vor prinde incredere in tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau de haine online? Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vrei sa vinzi haine online? Bun venit in marele club! Pe langa magazinele de cosmetice sau cu produse bio, afacerile de fashion sunt cele care apar cel mai des in online. Well, oamenii au nevoie de imbracaminte si vor tot avea nevoie. Insa faptul ca exista cerere, nu e un semnal al succesului. De aceea, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16037,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-14675","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum vinzi haine online - Idei de promovare pentru un magazin de fashion<\/title>\n<meta name=\"description\" content=\"Vrei sa vinzi haine online? Vrei magazin de fashion sau ai deja unul? 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