{"id":14818,"date":"2020-11-16T16:46:35","date_gmt":"2020-11-16T13:46:35","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=14818"},"modified":"2022-02-07T11:02:08","modified_gmt":"2022-02-07T08:02:08","slug":"promovare-magazin-incaltaminte-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-incaltaminte-online\/","title":{"rendered":"Ghid: Idei de promovare pentru un magazin de incaltaminte online &#8211; Cum vinzi pantofi online [Infografic]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vrei sa deschizi un <a href=\"https:\/\/www.gomag.ro\/magazin-online-fashion\">magazin cu incaltaminte online<\/a>? Sau ai deja unul si cauti metode de promovare <\/span><i><span style=\"font-weight: 400;\">care functioneaza pe bune<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bun. Pentru ca in acest ghid vei gasi raspunsuri, sfaturi si idei, indiferent in ce stadiu te afli cu afacerea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esti, intr-adevar, intr-o piata competitiva.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te bati atat cu magazine care vand aceleasi produse ca tine, precum si accesorii, imbracaminte sau chiar de toate &#8211; daca e sa vorbim de marii retalieri, online si offline.<\/span><\/p>\n<p><strong>Cauti idei pentru o alta industrie? <a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\">Vezi ghidurile <\/a>si gaseste nisa ta!<\/strong><\/p>\n<div style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media1.giphy.com\/media\/qL1Ig46CJ8XAc\/giphy.gif?cid=ecf05e478v55scz3qoddwd7pr146kd7xbqn8o4wjf2he8mpw&amp;rid=giphy.gif\" width=\"500\" height=\"273\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Insa exista solutii. Esti pregatit sa le descoperi?<\/span><!--more--><\/p>\n<h2><strong>Cuprins Ghid Cum vinzi pantofi online<\/strong><\/h2>\n<ul>\n<li><strong><a href=\"#1\">Decide ce vrei sa vinzi<\/a><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"#2\">Cui vrei sa vinzi<\/a><\/strong><\/li>\n<\/ul>\n<ol>\n<li><strong><a href=\"#3\">Incepe cu o oferta limitata, si de acolo te extinzi<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Politica de retur \u2013 nu pierde banii si clientii castigati deja<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Prezinta-ti produsul din toate unghiurile, inclusiv in timp ce este purtat<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Fa upsell si cross-sell<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Investeste in customer service<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Analizeaza competitorii constant si scoate in evidenta USP-ul tau + diferentiatori<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#9\">Idei de marketing si promovare pentru un magazin cu incaltaminte online<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#10\">Optimizeaza-ti site-ul: SEO pentru incaltaminte<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Inspira decizia de cumparare: Adaugare la favorite fara cont<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Foloseste elemente de trust in magazin si marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Creeaza campanii separate pentru achizitie clienti noi si fidelizare clienti<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Fidelizarea clientilor unui magazin de incaltaminte online<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Posteaza continut relevant si util &#8211; Idei pentru blog<\/a><\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong><a href=\"#16\">Idei de postari in Social Media: Facebook, Instagram, Pinterest<\/a><\/strong><\/li>\n<li><strong><a href=\"#17\">Idei video-uri pentru un magazin de incaltaminte<\/a><\/strong><\/li>\n<\/ul>\n<ol start=\"7\">\n<li><strong><a href=\"#18\">Newslettere segmentate si follow up pe email (formular NPS)<\/a><\/strong><\/li>\n<li><strong><a href=\"#19\">Remarketing cu produsele vizualizate<\/a><\/strong><\/li>\n<li><strong><a href=\"#20\">Marketing afiliat<\/a><\/strong><\/li>\n<li><strong><a href=\"#21\">Marketing offline \u2013 expozitii si targuri<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Decide ce vrei sa vinzi:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte casual<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte sport<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pantofi de designer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Second hand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Papuci ortopedici<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte dintr-un anumit tip de material: piele ecologica, piele naturala, material plastic etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pantofi pe comanda<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte + accesorii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte doar pentru un anumit tip de public: femei, barbati, copii, persoane cu diverse probleme ale picioarelor etc.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi haine si produse fashion online cu platforma Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8xkeihdEd0s?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><a name=\"2\"><\/a><\/p>\n<h2><b>Cui vrei sa vinzi:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte pentru femei<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte pentru barbati<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte pentru copii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte pentru pasionati<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incaltaminte pentru cei care au anumite nevoi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-fashion\/\"><b>8 aplicatii Gomag pentru Fashion \u2013 cum iti propulsezi vanzarile<\/b><\/a><\/p>\n<h2><b>Cum sa iti gandesti magazinul de incaltaminte online<\/b><\/h2>\n<p><a name=\"3\"><\/a><\/p>\n<h3><b>1. Incepe cu o oferta limitata, si de acolo te extinzi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Exista o pornire in randul antreprenorilor la inceput de drum sa adune in site cat mai multe produse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chiar daca alegi o nisa &#8211; si in acest caz, vorbim de incaltaminte &#8211; s-ar putea sa iti doresti cateva mii sau chiar mai multe produse in site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul meu este sa alegi doar o selectie limitata. Incepe cu ea. Lanseaza magazinul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Concentreaza sa iti promovezi produsele vedeta si vezi cate vanzari obtii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acolo, te poti orienta in functie de cererea si nevoile clientilor pentru a-ti mari portofoliul de produse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si pe langa pantofi, sau sneakersi sau ce vinzi la inceput, poti aduce accesorii complementare &#8211; cum ar fi portofele, genti, sosete, produse de ingrijire pentru incaltaminte etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14826 size-large\" title=\"pachete-de-produse-incaltaminte\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/pachete-de-produse-incaltaminte-1024x503.png\" alt=\"pachete-de-produse-incaltaminte\" width=\"1024\" height=\"503\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/pachete-de-produse-incaltaminte-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/pachete-de-produse-incaltaminte-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Asa construiesti, in timp, un brand. Produsele pe care le vinzi sunt una, insa pentru un brand va trebuie sa mai iei niste decizii:<\/span><\/p>\n<ul>\n<li><b>Sloganul <\/b><span style=\"font-weight: 400;\">tau si elementele de identificare vizuala &#8211; logo, culori predominante etc.<\/span><\/li>\n<li><b>Diferentiatorii<\/b><span style=\"font-weight: 400;\"> &#8211; ce ai tu concret si este dorit de catre clienti (majoritatea isi indica diferentiatorii prin <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930653-Bannere#9\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">icon-urile de trust<\/span><\/a><span style=\"font-weight: 400;\">, si e indicat sa faci si tu asta)<\/span><\/li>\n<li><b>Viziunea si cultura organizationala <\/b><span style=\"font-weight: 400;\">&#8211; inclusiv o metodologie care sa stabileasca modul de comportament al angajatilor tai si interactiunile cu clientii, partenerii si alte terte parti<\/span><\/li>\n<li><b>Audientele principale<\/b><span style=\"font-weight: 400;\"> catre care te adresezi si audientele secundare<\/span><\/li>\n<li><b>Modul de comunicare<\/b><span style=\"font-weight: 400;\"> si <\/span><b>canalele de marketing<\/b><span style=\"font-weight: 400;\"> pe care te vei concentra<\/span><\/li>\n<\/ul>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>2. Politica de retur &#8211; nu pierde banii si clientii castigati deja<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La fel ca alte micro-nise din fashion, si incaltamintea este returnata des. Multe dintre aceste retururi se intampla pentru ca oamenii gresesc marimea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Altele, pentru ca, ei bine, oamenii sunt oameni, cu idei si comportamente diferite.<\/span><\/p>\n<h3><b>Asa ca hai sa povestim putin despre cum poti preveni fenomenul retururilor:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Activeaza un <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#ghid\" target=\"_blank\" rel=\"noopener noreferrer\"><b>pop-up de variante din Gomag<\/b><\/a> <span style=\"font-weight: 400;\">si adauga in el un ghid de marimi &#8211; iti va ajuta clientii sa aleaga mai usor marimea potrivita petru ei<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Testeaza pentru o perioada prelungirea perioadei de retur<\/b><span style=\"font-weight: 400;\"> &#8211; cu cat mai mult timp petrec clientii cu produsele tale, cu atat le este mai greu sa se desparta de ele<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asigura-te ca <\/span><b>fiecare produs are in pagina 6-8 imagini cu pantofii <\/b><span style=\"font-weight: 400;\">din toate unghiurile, inclusiv in timp ce sunt purtati de un model.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Foloseste video-uri<\/b><span style=\"font-weight: 400;\"> pentru a oferi o prezentare si mai completa a pantofilor<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14821 size-large\" title=\"popup-ghid-marimi-incaltaminte\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/popup-ghid-marimi-incaltaminte-1024x465.png\" alt=\"popup-ghid-marimi-incaltaminte\" width=\"1024\" height=\"465\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/popup-ghid-marimi-incaltaminte-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/popup-ghid-marimi-incaltaminte-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><b>Sa vedem si cum gestionezi politica de retur:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Afiseaza clar politica de retur si specifica<\/b><span style=\"font-weight: 400;\">: perioada de retur, cine suporta costurile de retur, unde se poate accesa <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005090173-Formular-Retur\"><span style=\"font-weight: 400;\">formularul de retur<\/span><\/a><span style=\"font-weight: 400;\">, care este procedura de retur si returnare a banilor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Afiseaza link-ul spre pagina cu politica de retur<\/b><span style=\"font-weight: 400;\"> in toate paginile site-ului tau.<\/span><\/li>\n<\/ul>\n<p><a name=\"5\"><\/a><\/p>\n<h2><b>3. Prezinta-ti produsul din toate unghiurile, inclusiv in timp ce este purtat\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ai vazut deja ca imaginile clare, de calitate, cu multiple pozitii ale produsului, te ajuta, pe cat posibil, sa previi retururile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imaginile au un impact la fel de puternic si in luarea deciziei de cumparare, mai ales daca omul poate vedea toate detaliile si \u201csimti\u201d starea de dupa ce cumpara pantofii respectivi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe langa imagini, foloseste si video-uri sau gif-uri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O alta metoda de a arata produsul si de a castiga, in acelasi timp, incredere, este sa creezi o pagina pentru comunitate in site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005094253-Galerie-imagini\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Galerie de imagini<\/span><\/a><span style=\"font-weight: 400;\"> si adauga aici fotografii primite de la clientii tai in timp ce iti poarta produsele.<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>4. Fa upsell si cross-sell<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Upsell merge bine atunci cand vinzi exclusiv pantofi in magazinul tau &#8211; desi are o rata de succes mai mica decat cross-selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, iti recomand sa ai si produse complementare in magazin, pe care sa le recomanzi pentru a creste valoarea comenzilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti face upsell si cross-sell automat, stabilind produsele recomandate in modulul Produse, din platforma Gomag.<\/span><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>5. Investeste in customer service<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Intr-un magazin online, oricat de bine documentate ar fi produse sau site-ul (inclusiv cu raspunsuri la intrebarile frecvente), e nevoie si de asistenta umana pentru clienti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fie ca vorbim de o singura persoana, sau o intreaga echipa care face suport.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce? Partea de asistenta clienti este o dovada de credibilitate, un stimul pentru decizia de cumparare. Odata ce clientul vede numere de telefon de contact sau live chat, are siguranta ca exista cineva in spate care ii va raspunde la intrebari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau il va ajuta sa faca o alegere buna. Sau pur si simplu ii va suporta of-urile si grijile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si asta e cel mai important lucru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rezerva resurse pentru customer service &#8211; bani pentru tool-uri, timp pentru invatare, angajati &#8211; inca de la inceput.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Sofiline.ro a ajuns la 800 comenzi pe luna cu platforma Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ALD-7srXntU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>6. Analizeaza competitorii constant si scoate in evidenta USP-ul tau + diferentiatori<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cand intri intr-o piata, cu cat ai mai multi competitori, cu atat trebuie sa fii mai constient de ceea ce fac ei.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analiza competitorilor este o practica obisnuita in SEO, insa te ajuta la fel de mult pe toate palierele afacerii:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Urmareste-ti competitorii<\/strong> &#8211; da-le follow pe paginile Social Media, aboneaza-te la newsletterele lor, seteaza alerte pe Google pentru numele lor, urmareste-le profilele de backlink-uri cu Ahref sau SEMrush. Poti chiar sa faci o comanda si sa vezi modul de comunicare post comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Analizeaza-le ofertele<\/strong> &#8211; Ce preturi? Ce beneficii? Ce diferentiatori? Ce mod de abordare?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cat de des fac actiuni de marketing?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Care este amploarea acestora?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Care este feedback-ul? &#8211; vezi recenzii, rating-uri, discutii pe bloguri sau forumuri, grupuri FB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce le LIPSESTE?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Raspunsurile la intrebarile de mai sus te vor ajuta sa faci oferte mai bune decat ale competitiei si sa iti completezi analiza SWOT pentru a gasi diferentiatorii tai de business, punctele tari si oportunitatile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu cred ca mai trebuie sa iti spun asta, insa in site, in paginile Social Media, in toate materialele de marketing, scoate in evidenta USP-ul tau (unique selling point) si diferentiatorii.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14825 size-large\" title=\"diferentiatori-magazin-incaltaminte\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/diferentiatori-magazin-incaltaminte-1024x407.png\" alt=\"diferentiatori-magazin-incaltaminte\" width=\"1024\" height=\"407\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/diferentiatori-magazin-incaltaminte-980x390.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/diferentiatori-magazin-incaltaminte-480x191.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>Idei de marketing si promovare pentru un magazin cu incaltaminte online<\/b><\/h2>\n<p><a name=\"10\"><\/a><\/p>\n<h3><b>1. Optimizeaza-ti site-ul: SEO pentru incaltaminte<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stabileste cuvintele cheie principale si comerciale: ale produselor vedeta, long tail, cuvinte cheie de brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adauga meta tags (title; description) pentru toate paginile site-ului tau<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adauga descrieri complete de produse, bogate in cuvinte cheie principale si kw din acelasi camp semantic + imagini optimizate + video + intr-o structura lizibila, cu intertitluri, bold, font citet.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fa link building &#8211; creeaza advertoriale, guest post-uri, posteaza comunicate de presa si fa PR digital<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scrie articole de folos pe blogul de companie (mai jos, la punctul 6, ai cateva idei)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testeaza-ti cuvintele cheie si imbunatateste rata de click-through cu ajutorul campaniilor PPC pe search<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizeaza pentru rezultatele din Google, din partea de jos: \u201ccautari similare cu <\/span><i><span style=\"font-weight: 400;\">KW [ex., pantofi dama stiletto<\/span><\/i><span style=\"font-weight: 400;\">\u201d]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gaseste-ti link-urile 404 si fa redirect acolo unde sunt produse similare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Investeste intr-un SEO copywriter bun &#8211; continutul primeaza, si conteaza si modul in care acesta este prezentat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Foloseste link-uri interne, spre paginile cu continut suplimentar sau similar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preia backlink-urile pierdute ale competitorilor &#8211; ia legatura cu sursele de backlink-uri si propune-le sa trimita spre magazinul tau<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>2. Inspira decizia de cumparare: Adaugare la favorite fara cont<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In general, magazinele online invita clientii sa isi adauge produsele la favorite doar inainte de campaniile mari, precum Black Friday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa acesta este un truc pe care sa il folosesti si zi de zi, in special ca follow up dupa o actiune a clientului din site: accesarea anumitor categorii, abonarea la newsletter, comanda in site, abandonarea cosului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca folosesti platforma Gomag, din paginile de produs, clientii isi pot adauga produsele la favorite <\/span><i><span style=\"font-weight: 400;\">fara sa isi mai creeze un cont in magazin.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Insa exista si optiunea afisarii unui marcaj pentru adaugare la favorite, indiferent ce pagina acceseaza. Chiar si pe homepage sau paginile de categorie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a activa acest marcaj in magazinul tau, te invit sa trimiti un email la suport si sa ceri asta. Echipa Gomag iti va face setarea gratuit.<\/span><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>3. Foloseste elemente de trust in magazin si marketing<\/b><\/h2>\n<ul>\n<li><b>Rating pozitiv<\/b><\/li>\n<li><b>Nota generala a magazinului, din partea clientilor<\/b><span style=\"font-weight: 400;\"> &#8211; poti folosi serviciul Opinii de Incredere by Trusted<\/span><\/li>\n<li><b>Recenzii la produse<\/b><span style=\"font-weight: 400;\"> &#8211; cere-le. Trimite un mail automat dupa ce au comandat, la x perioada dupa ce coletul ar fi trebuit sa ajunga. Cere sa iti spuna parerea despre produse si magazin.<\/span><\/li>\n<li><b>Testimoniale pentru magazin<\/b><span style=\"font-weight: 400;\"> &#8211; completeaza testimonialele in platforma si seteaza-le sa apara la finalizare comanda, in homepage, pagina despre noi etc.<\/span><\/li>\n<li><b>UGC &#8211; continut generat de utilizatori.<\/b><span style=\"font-weight: 400;\"> Poze cu comenzile lor, unboxing, poze si video-uri in timp ce iti poarta produsele, story-uri, tag-uri pe paginile Social Media<\/span><\/li>\n<li><b>Influenceri <\/b><span style=\"font-weight: 400;\">ce iti poarta produsele<\/span><\/li>\n<li><b>Diplome, premii si certificate<\/b><span style=\"font-weight: 400;\"> &#8211; inclusiv certificate de garantie pentru produse, daca ai asa ceva<\/span><\/li>\n<li><b>Mentiuni in presa sau site-uri renumite<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14827 size-large\" title=\"exemple-testimoniale\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/exemple-testimoniale-980x1024.png\" alt=\"exemple-testimoniale\" width=\"980\" height=\"1024\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/exemple-testimoniale-980x1024.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/exemple-testimoniale-480x502.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, 100vw\" \/><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>4. Creeaza campanii separate pentru achizitie clienti noi si fidelizare clienti\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Partea faina cand imparti campaniile in functie de statusul clientilor este ca ajung sa ai o rutina, usor de automatizat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investeste cu cap in achizitia de trafic (atentie la creative si mesaje), foloseste persuasiune in site si apoi fidelizezi clientii noi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acesta devine un ciclu la nesfarsit, in care tu atragi clienti, pe care ii fidelizezi, care cumpara repetat si aduc noi clienti, cu COSTURI MAI MICI.<\/span><\/p>\n<h3><b>Actiuni achizitie clienti noi \/ achizitie trafic<\/b><\/h3>\n<ul>\n<li><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119513-Marcaje-Promotionale\" target=\"_blank\" rel=\"noopener noreferrer\"><b>marcaje promotionale<\/b><\/a><span style=\"font-weight: 400;\"> pentru a atrage atentia asupra produselor deosebite (bestsellers, reduceri, la pachet etc.) &#8211; asta ajuta la diferentierea produselor, face alegerea mai usoara<\/span><\/li>\n<li><b>Vinde accesorii in magazin<\/b><span style=\"font-weight: 400;\"> (curele, bijuterii, saluri, fulare, produse de intretinere) &#8211; ca produse complementare in cross-sell sau pachete<\/span><\/li>\n<li><b>Fa campanii dedicate, in functie de etapa din funnel in care se afla:<\/b><\/li>\n<\/ul>\n<p>&#8211; TOFU (in partea de sus): oameni care nu cauta neaparat pantofi \/ cauta pantofi si nu te stiu inca.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; MOFU (in partea de mijloc): sunt relativ interesati de cine esti si ce faci, le place oferta ta<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; BOFU (in partea de jos): sunt pregatiti sa cumpere<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fiecare stadiu exista un anumit tip de continut care le raspunde nevoilor lor. Hai sa vedem cateva exemple:<\/span><\/p>\n<h3><b>TOFU<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video-uri de prezentare a magazinului \/ de prezentare a unui produs \/ video-uri funny<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Articole din blog care sa le raspunda unei nevoi: cum sa se incalte pentru [ocazie], cum sa isi organizeze pantofii, cum sa scoata petele de [ex. ceara] de pe pantofi etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Postari Social Media si story-uri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclame pentru audienta rece &#8211; targeteaza interesele<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversia de la utilizator rece la lead \u2193<\/span><\/li>\n<\/ul>\n<h3><b>MOFU<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pop-up pentru abonare la newsletter sau pentru a descarca un material: cod de reducere, ghid, ebook, catalog de produse, cadou la prima comanda etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing page de lead gen &#8211; de ex., cand faci teasing pentru o campanie si aduni adresele celor interesati sa afle primii oferta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remarketing &#8211; mai ales pentru cei care si-au abandonat produse in cos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chestionare &#8211; \u201cspune parerea ta despre site si primesti cod\u201d (la completare, tu captezi adresa de email)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consultanta in alegerea incaltamintei potrivite<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reclame PPC si remarketing<\/span><\/li>\n<\/ul>\n<h3><b>BOFU<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testimoniale pentru castigarea increderii si alte dovezi sociale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oferte la produse (in general, reduceri, dar pot fi si cadouri, servicii extra, personalizari etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pachete de produse, upsell, cross-sell<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demo produse &#8211; \u201crezerva mai multe marimi si haide la sediu pentru a fi 100% sigur ca pantofii se potrivesc\u201d &#8211; ruleaza campanii PPC de acest tip pe audienta din locatia ta<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pont! <\/span><b>Vezi ce elemente din site-ul tau impiedica luarea deciziei de cumparare:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Nu le oferi suficiente dovezi de incredere<\/b><span style=\"font-weight: 400;\"> (testimoniale, rating, adresa magazinului, echipa)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imaginile de produs<\/span><b> nu sunt destul de atragatoare<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Nu oferi siguranta<\/b><span style=\"font-weight: 400;\"> (certificat SSL, logo-uri procesatori de plati etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nu sunt siguri asupra produsului <\/b><span style=\"font-weight: 400;\">(dezvolta descrierea de produs, raspunde posibilelor intrebari)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nu stiu detaliile de livrare<\/b><span style=\"font-weight: 400;\"> (afiseaza costurile, metoda de transport, firma de curierat)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Au intrebari, dar nu stiu unde sa le puna <\/b><span style=\"font-weight: 400;\">(ofera live chat si date de contact in primul ecran)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ii obligi sa isi faca un cont <\/b><span style=\"font-weight: 400;\">pentru a comanda<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sau altele _____________________________________________________________<\/span><\/li>\n<\/ul>\n<p>BONUS! Vezi infografic cu statistici si curiozitati despre incaltaminte \ud83d\ude42<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14820 size-full\" title=\"statistici-pantofi-inclataminte-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/infografic-statistici-pantofi-2020.png\" alt=\"statistici-pantofi-inclataminte-2020\" width=\"800\" height=\"4077\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/infografic-statistici-pantofi-2020.png 800w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/infografic-statistici-pantofi-2020-480x2446.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vorbim la punctul urmator despre actiunile de fidelizare a clientilor.<\/span><br \/>\n<a name=\"14\"><\/a><\/p>\n<h2><b>5. Fidelizarea clientilor unui magazin de incaltaminte online\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hotaraste care este granita &#8211; momentul in care un client devine fidel. Dupa a 2a comanda? La a 3a?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Concentreaza-te pe acesti clienti, pentru ca astfel iti scazi costurile de achizitie trafic <\/span><i><span style=\"font-weight: 400;\">foarte mult<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prevanzare colectie noua + campanie teasing = lansare colectii noi cu feedback-ul clientilor (ai deja recenzii si testimoniale, incredere pentru clientii noi)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ofera <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">puncte de fidelitate<\/span><\/a><span style=\"font-weight: 400;\"> la fiecare comanda &#8211; si specifica in paginile de produse cate puncte castiga in functie de produs<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14822 size-large\" title=\"fidelizare-magazin-incaltaminte-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/fidelizare-magazin-incaltaminte-online-1024x465.png\" alt=\"fidelizare-magazin-incaltaminte-online\" width=\"1024\" height=\"465\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/fidelizare-magazin-incaltaminte-online-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/fidelizare-magazin-incaltaminte-online-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cadouri in cos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pune la punct un program de recompense pe praguri, in functie de cat cheltuie in magazin: recompensele pot fi cadouri, produse cadou, coduri de reducere exclusive etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gandeste un program referral &#8211; invita clientii sa iti promoveze magazinul, oferind un cod de reducere suplimentar pe care sa il dea familiei sau prietenilor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Celebreaza aniversarile &#8211; ziua de nastere a clientului (daca o stii), aniversarea a 6 luni \/ 1 an de cand a cumparat prima data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ofera gift cards, mai ales in apropierea sezoanelor &#8211; pot fi coduri de reducere sau puncte de fidelitate suplimentare<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cel mai important?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comunica personalizat cu acesti clienti. Fa follow up dupa fiecare comanda, trimite-le SMS-uri cu oferte exclusive si targeteaza audiente personalizate cu campanii exclusive pentru ei.<\/span><br \/>\n<a name=\"15\"><\/a><\/p>\n<h2><b>6. Posteaza continut relevant si util<\/b><\/h2>\n<h2><b>Idei de articole pe blog<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raspunde la intrebarile frecvente (completeaza si pagina din site cu FAQ, nu o lasa goala)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Idei de outfit-uri complete<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trenduri de toamna-iarna pentru barbati stilati<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Idei de cadouri pentru iubitoarele de pantofi [Ghid complet]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top 11 ghete rezistente la apa, pentru femei<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa mergi pe tocuri ca un super model pe catwalk<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unde sa donezi pantofii pe care nu ii mai porti (aici te poti folosi si de locatie: Unde donezi pantofi in Bucuresti \/ Timisoara \/ Oradea etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ce pantofi se asorteaza la o rochie pastel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10 pantofi cute cu inimioare de Valentine\u2019s Day<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3 Metode sa porti sosete de vara cu pantofi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 Pantofi pe care sa ii iei in bagaj, in aceasta vara<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pantofii [stil]: cum si unde sa ii porti + pareri si unboxing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sfaturi de lifestyle, nu doar despre pantofi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reguli de baza in fashion pe care trebuie sa le stii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SOS: dulapul cu pantofi. Cum sa te organizezi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 Lucruri de care sa tii cont cand cumperi pantofi din piele (pantofi cu toc, pantofi din piele intoarsa, stilettos, pantofi oxford pentru barbati etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7 Pantofi chic pentru o nunta [atribut] (de ex., urbana, rustica, in culori pastel etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3 Greseli de evitat cand alegi pantofii pentru [ocazie] (de ex., nunta, o petrecere, lucru etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cum sa te pregatesti de Black Friday &#8211; 10 porunci pentru shoes lovers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pantofi pe care orice femeie trebuie sa ii aiba inainte de 30 de ani<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campania de primvara: doneaza pantofii si \u201cadopta\u201d altii noi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pantofi confortabili in timpul unui zbor &#8211; 5 idei<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[Tutorial] Cum sa faci o sesiune foto cu pantofii tai si cum postezi pe Instagram, sa atragi like-uri si followeri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cele 7 pacate capitale pe care orice shoes lover trebuie sa le evite<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14824 size-large\" title=\"idei-articole-blog-incaltaminte\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/idei-articole-blog-incaltaminte-1024x503.png\" alt=\"idei-articole-blog-incaltaminte\" width=\"1024\" height=\"503\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/idei-articole-blog-incaltaminte-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/idei-articole-blog-incaltaminte-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pont! Fiecare articol ar trebui sa aiba si un lead gen + popup abonare, popup + lead magnet (reducere la prima comanda, catalog etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita sa adaugi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111914-Buton-de-Cumparaturi\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">butonul de cumparaturi Gomag<\/span><\/a><span style=\"font-weight: 400;\"> si sa selectezi produsele despre care vorbesti in articol.<\/span><br \/>\n<a name=\"16\"><\/a><\/p>\n<h2><b>Idei de postari in Social Media: Facebook, Instagram, Pinterest<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Concursuri emotionale &#8211; prima poza in pantofii mamei, povestea unei perechi de pantofi pe care o iubesc etc<\/b><span style=\"font-weight: 400;\">. Scopul acestui tip de concurs este sa aduca continut generat de utilizatori. Mai mult, prin faptul ca premiul merge la cea mai votata poveste \/ poza, asiguri engagement: oamenii ii vor da share, pentru a obtine voturi.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Poze cu pantofii in timp ce sunt purtati<\/b><span style=\"font-weight: 400;\"> (inclusiv poze primite de la clienti)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Foloseste Facebook Catalog si Instagram Shopping<\/b><span style=\"font-weight: 400;\"> pentru a eticheta produsele in postari<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Arata ce se intampla in spate, in magazin<\/b><span style=\"font-weight: 400;\"> &#8211; cum pregatiti comenzile, cum se face ambalarea, cine e echipa, cum se creeaza un pantof (daca sunteti producatori), cum incearca un client pantofii etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Creeaza serii:<\/b><span style=\"font-weight: 400;\"> Pantofii saptamanii, clientul saptamanii, serie de curiozitati din istoria pantofilor etc. Astfel de serii merg bine pe Instagram story, mai ales daca folosesti si sondaje sau iti inviti urmaritorii sa voteze dintre 2 sau mai multe optiuni.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Alatura-te unei cauze si fa-o parte din brandul tau<\/b><span style=\"font-weight: 400;\">, vorbind despre ea, inclusiv in postarile Social Media: donatii haine si incaltaminte, reciclare, anti discriminare etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Posteaza discount-uri exclusive<\/b><span style=\"font-weight: 400;\"> pe Facebook, Instagram, doar in story etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Posteaza carusele <\/b><span style=\"font-weight: 400;\">&#8211; 5 sfaturi, top produse pentru [ocazie], prcesul de creare \/ reparare pentru pantofi etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Refoloseste continutul de pe alte canale<\/b><span style=\"font-weight: 400;\">: articole din blog, prezentari de pe Slideshare, bucati din infografice de pe Pinterest, postari si story-uri de pe IG &gt; Facebook etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ponturi rapide<\/b><span style=\"font-weight: 400;\">: de lifestyle, legate de pantofi si modul in care pot fi purtati etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Meme-uri <\/b><span style=\"font-weight: 400;\">pentru shoes lovers<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sfaturi sau interviuri <\/b><span style=\"font-weight: 400;\">cu influenceri de lifestyle sau fashion<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Live-uri <\/b><span style=\"font-weight: 400;\">pentru a raspunde la intrebarile frecvente sau pentru lansarea unei noi colectii<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Creeaza-ti propriul hashtag si foloseste-l in toate postarile.<\/b><span style=\"font-weight: 400;\"> Nu uita sa il adaugi in scrisoarea de multumire sau chiar in semnatura din email, cu invitatie sa il foloseasca atunci cand posteaza poze sau video-uri in timp ce poarta pantofii din magazin.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram<\/b><\/a><br \/>\n<a name=\"17\"><\/a><\/p>\n<h2><b>Idei video-uri pentru un magazin de incaltaminte<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">X idei geniale pentru cum sa iti organizezi pantofii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video de prezentare pentru diverse categorii de pantofi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 Moduri surprinzatoare in care sa iti legi sireturile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outfit-uri pentru [ocazie \/ sarbatoare] &#8211; prezinti intreaga tinuta + pantofi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review \/ Unboxing pentru sneakers sau alte categorii de pantofi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Idei de cadouri pentru [<\/span><i><span style=\"font-weight: 400;\">iubit, iubita, mama, ziua de nastere etc.<\/span><\/i><span style=\"font-weight: 400;\">]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De la idee, la oxford shoes &#8211; arati procesul de creare a diverse tipuri de pantofi<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14823 size-large\" title=\"video-tutoriale-incaltaminte\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/video-tutoriale-incaltaminte-1024x808.png\" alt=\"video-tutoriale-incaltaminte\" width=\"1024\" height=\"808\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/video-tutoriale-incaltaminte-980x773.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/11\/video-tutoriale-incaltaminte-480x379.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"18\"><\/a><\/p>\n<h2><b>7. Newslettere segmentate si follow up pe email (formular NPS)<\/b><\/h2>\n<h3><b>Ce poti trimite in NEWSLETTER:<\/b><\/h3>\n<ul>\n<li><b>Cea mai populara categorie<\/b><span style=\"font-weight: 400;\"> in acest moment<\/span><\/li>\n<li><b>Ultimele noutati legate de magazin<\/b><span style=\"font-weight: 400;\">: ce produse ai lansat, cum e echipa, ce pregatesti pentru clienti etc.<\/span><\/li>\n<li><b>Povesti de la clienti <\/b><span style=\"font-weight: 400;\">(UGC) + poza, pret si buton de \u201cAdauga in cos\u201d catre produsele din povestea aleasa.<\/span><\/li>\n<li><b>Cod de reducere exclusiv<\/b><span style=\"font-weight: 400;\"> pentru comunitatea ta de pe email<\/span><\/li>\n<li><b>Outfit de [sezon] si pantofii de nelipsit<\/b><span style=\"font-weight: 400;\"> &#8211; poti face newsletterul sub forma unui infografic, cu butoane si link-uri sub produsele prezentate<\/span><\/li>\n<li><b>Transport gratuit timp de 24 de ore incepand de acum<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Pantofii saptamanii<\/b><span style=\"font-weight: 400;\"> &#8211; pareri, ce trebuie sa stie, cum sa cumpere si ce sa faca in caz ca au luat marimea gresita<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Campanii de sezon<\/b><span style=\"font-weight: 400;\"> &#8211; banner, text + produse (poti mentiona si codul de reducere sau beneficiul din campanie)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Trimite articole din blog <\/b><span style=\"font-weight: 400;\">+ produsele pe care le mentionezi in articol<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Newsletter-ul e doar jumatate din ce poti face pe email. Si, in general, are rol de achizitie clienti sau incalzire lead-uri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste si email-ul de follow up dupa comanda, inclusiv mail-uri cu recomandari de cross-sell si upsell. Nu uita nici de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119593-Recuperare-Cos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">email-urile de recuperare cos<\/span><\/a><span style=\"font-weight: 400;\"> \/ <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111774-Review-uri-Automate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cerere recenzie<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clientii Gomag au acces la sabloane gata de copiat in magazinele lor. Daca nu ai inca acces la ele, nu ezita sa ne spui (deschide tichet la echipa de suport)!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/50-idei-pentru-urmatorul-tau-email\/\"><b>50+ Idei Bestiale pentru urmatorul tau email<\/b><\/a><br \/>\n<a name=\"19\"><\/a><\/p>\n<h2><b>8. Remarketing cu produsele vizualizate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La fel ca in alte nise, va trebui sa faci campanii PPC, pe Google, Facebook, YouTube, Spotify.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca toti competitorii tai o fac. Daca nu vrei sa o faci, nici in ruptul capului, pur si simplu n-ai cum sa ajungi la audienta. Organic dureaza foarte mult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar divaghez..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La fel ca in cazul hainelor, si incaltamintea online convinge prin vizual.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca, un sfat pe care sa-l retii, este sa folosesti remarketing cu creative vizuale, in special cu produsele vizualizate deja de client.<\/span><br \/>\n<a name=\"20\"><\/a><\/p>\n<h2><b>9. Marketing afiliat<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Platformele precum <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005077374-2Performant-\" target=\"_blank\" rel=\"noopener noreferrer\">2Performant<\/a> te ajuta sa ajungi rapid la afiliati cu experienta, care iti pot promova brandul &#8211; iar tu platesti doar pentru comenzi, nu si pentru traficul pe care il aduc pe site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca esti la inceput, pentru a atrage atentia afiliatilor profitabili, ofera comisioane mai bune si materiale persuasive (bannere).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fiind in nisa incaltamintei, exista sanse mari sa obtii vanzari bune din afiliere.<\/span><br \/>\n<a name=\"21\"><\/a><\/p>\n<h2><b>10. Marketing offline &#8211; expozitii si targuri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Poate acum nu e cel mai potrivit moment sa iti spun despre marketing-ul offline, insa pandemia nu va dura la nesfarsit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In mod uzual, inaintea diverselor sarbatori sau chiar saptamanal, in diverse locatii se tin targuri si evenimente. Pot fi targuri de nunta, targuri de Craciun \/ Paste, evenimente comerciale pentru inceperea scolii, ziua mamei sau orice alta ocazie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incepe cu participarea la targuri din locatia ta si apoi, in functie de rezultate, participa si la evenimente din toata tara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita sa iti faci un stand atragator vizual, care sa aiba o tema ce te face sa iesi in evidenta (decoratiuni, zona foto, culori de brand etc.) si sa duci cu tine materiale promo: coduri de reducere, cataloage, carti de vizita etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau de incaltaminte online? Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vrei sa deschizi un magazin cu incaltaminte online? Sau ai deja unul si cauti metode de promovare care functioneaza pe bune? Bun. Pentru ca in acest ghid vei gasi raspunsuri, sfaturi si idei, indiferent in ce stadiu te afli cu afacerea. Esti, intr-adevar, intr-o piata competitiva.\u00a0 Te bati atat cu magazine care vand aceleasi produse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16039,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"class_list":["post-14818","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Idei de promovare pentru un magazin de incaltaminte online<\/title>\n<meta name=\"description\" content=\"Ai un magazin cu incaltaminte online sau vrei sa iti faci unul? 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