{"id":16507,"date":"2021-03-25T15:04:56","date_gmt":"2021-03-25T12:04:56","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=16507"},"modified":"2022-01-04T14:18:53","modified_gmt":"2022-01-04T11:18:53","slug":"promovare-magazin-florarie-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-florarie-online\/","title":{"rendered":"Ghid: Idei de promovare pentru o florarie online &#8211; Cum vinzi flori pe net"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O afacere plina de culoare si parfum, o florarie online reprezinta un business cu potential, chiar si in timp de criza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E clar din start ca exista competitie si oferta pe piata, la fel cum exista si cerere. De aceea, daca te gandesti sa iti deschizi o florarie sau sa iti muti floraria <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">locala in online<\/span><\/a><span style=\"font-weight: 400;\">, <strong>te asteapta o adevarata experienta.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conform rapoartelor de vanzari, cele mai productive luni pentru florarii sunt februarie, martie si decembrie, insa exista oportunitati pe tot parcursul anului. <em>Well, mai ales cand se pot organiza nunti, botezuri si alte evenimente.<\/em><\/span><\/p>\n<div style=\"width: 420px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media0.giphy.com\/media\/JQXnKw5rXShfGn3OeW\/giphy.gif?cid=ecf05e478jjked7r8p3xlsj7qx6wqm5lx0b1af053scliojn&amp;rid=giphy.gif\" width=\"410\" height=\"369\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Despre cum sa ajungi la clienti, sa ii convingi sa comande si sa comande din nou iti voi spune in acest ghid.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Primesti sfaturi pentru cum sa iti gandesti afacerea, dar si cum sa o promovezi.<\/span><\/p>\n<h2><b>Cuprins Ghid: Cum vinzi flori online<\/b><\/h2>\n<p><strong><a href=\"#1\">Cum sa iti gandesti floraria online<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#2\">Ce te face special? Care este USP-ul tau?<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Selecteza aria deservita &#8211; vinzi local, national sau international?<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Cui vinzi? Grupeaza-ti audienta<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Creeaza pachete de produse<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Ofera posibilitati de personalizare<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Creeaza galerii foto sau landing page-uri pentru diverse ocazii<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Clientii fideli iti aduc profitul &#8211; pune accentul pe loializare<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#9\">Idei de marketing pentru o florarie online<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#10\">Foloseste Social Media Marketing, inclusiv reclamele platite<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Consolideaza-ti brandul<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Idei de postari pe un blog de florarie<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Ingrijeste-ti baza cu adrese de email<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Colaboreaza cu influenceri si micro-influenceri<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Obtine mai mult continut generat de clienti<\/a><\/strong><\/li>\n<li><strong><a href=\"#16\">Optimizeaza site-ul pentru Google &#8211; SEO<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Cum sa iti gandesti floraria online<\/b><\/h2>\n<p><a name=\"2\"><\/a><\/p>\n<h3><b>1. Ce te face special? Care este USP-ul tau?<\/b><\/h3>\n<p>In nisa florarie esti constient din start de presiunea competitiei. Stii bine ca nu ajunge sa existi ca afacere pentru a vinde, ci trebuie sa muncesti pentru atentia clientilor.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ai doua variante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fie te concentrezi sa iti fidelizezi clientii pentru a-ti recomanda afacerea mai departe, fie vii din start cu servicii extra diferite, care iti vor scoate floraria in evidenta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16511 size-full\" title=\"poveste-florarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/poveste-florarie.png\" alt=\"poveste-florarie\" width=\"863\" height=\"627\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/poveste-florarie.png 863w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/poveste-florarie-480x349.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 863px, 100vw\" \/><\/p>\n<h3><b>Cum te diferentiezi?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Studiaza competitia <\/b><span style=\"font-weight: 400;\">&#8211; indiferent ca acum vrei sa incepi sau ai deja o florarie, locala sau online, nu sta in bula ta de confort. Trebuie sa fii constient de ce lucruri face competitia, pentru ca doar asa vei ramane relevant pe piata.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza si actualizeaza la fiecare 3 luni o analiza SWOT<\/b><span style=\"font-weight: 400;\"> &#8211; identifica punctele tari si oportunitatile afacerii tale, dar, in acelasi timp, munceste pentru a transforma punctele slabe si a gestiona riscurile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identifica sau consolideaza UVP-ul tau (propunerea unica de valoare)<\/b><span style=\"font-weight: 400;\"> &#8211; daca ar fi sa rezumi intr-o propozitie <\/span><i><span style=\"font-weight: 400;\">de ce floraria ta este speciala<\/span><\/i><span style=\"font-weight: 400;\">, care ar fi aceasta propozitie? ______________________________________________________________________<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online, florile atrag atentia prin propria lor imagine. Dar serviciile extra sunt cele care vand buchetul. Ce servicii oferi?<\/b><span style=\"font-weight: 400;\"> &#8211; felicitare personalizata (deja e standard, un punct de paritate), ceva dulce cadou, remindere anuale, sms de confirmare livrare, curierii florariei, parteneriate cu cofetarii \/ saloane \/ centre spa etc. &#8211; pentru diverse experiente, transport rapid la nivel local etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promoveaza agresiv diferentiatorii PESTE TOT<\/b><span style=\"font-weight: 400;\"> &#8211; nu te astepta ca oamenii sa caute motivele pentru care ar trebui sa cumpere de la tine. Ofera-le motivele direct, de la primele interactiuni cu reclamele, site-ul sau continutul tau.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-bijuterii-cadouri\/\"><b>8 Aplicatii Gomag pentru Bijuterii &amp; Cadouri in magazinul tau<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>2. Selecteza aria deservita &#8211; vinzi flori local, national sau international?<\/b><\/h2>\n<p>Daca ai o florarie locala si poti livra doar intr-un judet sau intr-o localitate, nu te gandi ca nu are rost sa pornesti o afacere online.\u00a0<b><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Oh, sunt atatia potentiali clienti care cauta chiar acum florarii online, la nivel local, poate chiar pentru o livrare de ultim moment.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, chiar daca nu ai posibilitatea sa vinzi in toata tara, nu te opri la a-ti scoate florile pe trotuar. <\/span><b>Mergi si online!\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Singura diferenta e ca in pagina de finalizare comanda clientii vor putea selecta doar judetul si localitatile specificate de tine pentru livrare. E simplu.<\/span><\/p>\n<h3><b>Pentru situatia in care vinzi la nivel national sau chiar international, exista doua posibilitati:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fie ai florarii deschise in multiple locatii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fie faci parteneriate cu florarii locale, pentru comenzile din diferite zone ale tarii (ori international)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sigur, ambele variante implica anumite costuri si contracte, iar alegerea este exclusiv a ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ceea ce voiam sa subliniez e faptul ca <\/span><b>nu trebuie sa ramai in offline, mai ales in vremurile astea.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Considera magazinul online o extensie a afacerii tale si, in acelasi timp, un mijloc de promovare modern, de care clientii tai au nevoie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-iti-muti-afacerea-in-online\/\"><b>Cum sa iti muti afacerea in online, rapid si fara greseli \u2013 Creste afacerea ta locala cu un magazin online<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>3. Cui vinzi? Grupeaza-ti audienta<\/b><\/h2>\n<p>Cine cumpara flori?\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gandeste-te foarte bine cine este audienta ta si segmenteaza clientii in functie de aspecte demografice, psihografice sau comportamentul de cumparare.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16509 size-full\" title=\"criterii-segmentare-audienta\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/criterii-segmentare-audienta.png\" alt=\"criterii-segmentare-audienta\" width=\"783\" height=\"459\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/criterii-segmentare-audienta.png 783w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/criterii-segmentare-audienta-480x281.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 783px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dupa ce stabilesti criteriile de segmentare, ii poti incadra in diverse grupuri, cum ar fi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clientii repetitivi<\/b><span style=\"font-weight: 400;\"> &#8211; femei sau barbati care comanda pentru aniversari si situatii ocazionale (8 martie, zile de nastere, zile de nume) SAU dau comanda din loialitate fata de brandul tau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clientii pentru ocazie<\/b><span style=\"font-weight: 400;\"> &#8211; iau cadouri sau celebreaza situatii de tipul odata in viata: absolvirea, nunta, botezul etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clientii corporate<\/b><span style=\"font-weight: 400;\"> &#8211; comenzi la cantitate, similare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clientii noi<\/b><span style=\"font-weight: 400;\"> &#8211; comanda pentru prima data, trebuie sa ii convingi sa revina pentru o a doua comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead-uri \/ potentiali clienti <\/b><span style=\"font-weight: 400;\">&#8211; ti-au accesat site-ul sau au adaugat un produs in cos, dar nu au finalizat nicio comanda. Trebuie sa ii remarketezi si sa le dai impulsul potrivit pentru a cumpara.<\/span><\/li>\n<\/ul>\n<h4><b>La ce te ajuta ca ii segmentezi?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Le poti face oferte mai relevante cu nevoile lor + stii din start care sunt audientele pe care trebuie sa le targetezi cu Google Ads, Facebook Ads si alte tipuri de reclama platita.<\/span><\/p>\n<p><b>Pont!<\/b><span style=\"font-weight: 400;\"> Pentru clientii care au cumparat cel putin odata si a caror date le ai deja in platforma, poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia Grupuri de clienti<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Folosita impreuna cu CRM Bot, te ajuta sa automatizezi procesul de segmentare a clientilor.<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>4. Creeaza pachete de produse<\/b><\/h2>\n<p>Astazi e ceva standard sa adaugi in catalogul florariei si dulciuri, sticle de vin sau alte tipuri de produse pe post de cadou si care intregesc experienta pe care o va avea destinatarul comenzii.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, clientii tai se asteapta sa vada si astfel de optiuni la comanda.<\/span><\/p>\n<h4><b>La Gomag ai doua optiuni simple prin care poti face acest upsell, pentru adaugarea unor produse la comanda:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produs configurabil &#8211; afisezi o casuta drop down unde clientul poate alege variantele pe care le adauga la comanda (fie ca sunt gratuite sau cu plata)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pachete de produse<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cu pachete de produse, sub box-ul de cumparare din primul ecran va mai fi afisata o optiune (sau mai multe). Produsul din pagina, plus alte produse, la un pret mai bun decat daca ar fi cumparate separat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, buchet 15 trandafiri + cutie ciocolata + sticla de vin. Sau buchet liliac + sticla de vin + o carte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum, poate tu vrei sa oferi cadouri mai speciale: produse handmade, produse cosmetice, agende, ambalaj special cu logo-ul brandului tau etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiferent de produse, asigura-te ca se potrivesc impreuna si sunt atragatoare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16510 size-full\" title=\"pachete-produse-florarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/pachete-produse-florarie.png\" alt=\"pachete-produse-florarie\" width=\"1461\" height=\"1200\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/pachete-produse-florarie.png 1461w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/pachete-produse-florarie-1280x1051.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/pachete-produse-florarie-980x805.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/pachete-produse-florarie-480x394.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1461px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-vinzi-mai-mult-cu-pachete-de-produse\/\"><b>Cum vinzi mai mult cu pachete de produse in magazinul tau<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>5. Ofera posibilitati de personalizare<\/b><\/h2>\n<p>Ziceam mai sus de biletul sau felicitarea care a devenit un serviciu standard, oferit in general gratuit de catre florarii la comenzi.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fa-o si tu, pentru ca e un punct de paritate si clientii se asteapta sa vada asta in magazinul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ii poti oferi clientului posibilitatea de a adauga un text sau mesaj din pagina de produs daca activezi si setezi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia Produs configurabil<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aceasta aplicatie poate fi folosita si in cazul in care vrei ca omul sa isi personalizeze buchetul cum vrea. De exemplu, sa aleaga numarul de fire de flori, tipul de flori, forma buchetului etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16513 size-full\" title=\"personalizare-felicitare-florarii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/personalizare-felicitare-florarii.png\" alt=\"personalizare-felicitare-florarii\" width=\"1046\" height=\"795\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/personalizare-felicitare-florarii.png 1046w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/personalizare-felicitare-florarii-980x745.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/personalizare-felicitare-florarii-480x365.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1046px, 100vw\" \/><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>6. Creeaza galerii foto sau landing page-uri pentru diverse ocazii<\/b><\/h2>\n<h3><b>Cand cumpara lumea flori?<\/b><b><\/b><\/h3>\n<ul>\n<li><b>1-8 martie<\/b><span style=\"font-weight: 400;\"> &#8211; se cumpara in general flori de primavara, buchete, \u201cmartisoare inflorite\u201d, dar si flori la ghiveci (cum sunt zambilele sau orhideele).<\/span><\/li>\n<li><b>Valentine\u2019s Day<\/b><span style=\"font-weight: 400;\"> &#8211; trandafirii la putere! Si nu numai.<\/span><\/li>\n<li><b>Aniversarea numelui<\/b><span style=\"font-weight: 400;\"> &#8211; stabileste numele comune (Maria, Ioana, Nicoleta, Elena, Paula etc.) si pregateste campanii. Observi ca am dat exemple doar pentru nume feminine. Dar ar fi interesant sa provoci stereotipurile si sa faci campanii si pentru nume masculine &#8211; <\/span><i><span style=\"font-weight: 400;\">majoritatea barbatilor primesc prima floare sub forma de coroana funerara!\u00a0<\/span><\/i><\/li>\n<li><b>Aniversarea zilei de nastere<\/b><span style=\"font-weight: 400;\"> &#8211; creeaza campanii pentru zodii. Nu poti sa ghicesti datele zilelor de nastere, dar nu dai gres daca faci campanie pentru \u201ccine-i nascut in ianuarie\u201d sau pentru Gemeni.<\/span><\/li>\n<li><b>Nunta <\/b><span style=\"font-weight: 400;\">&#8211; aici intra buchetul de mireasa, aranjamente florale pentru nunta (majoritatea sunt personalizate in functie de alegerile mirilor). Dar si buchetul pentru nasi sau domnisoarele de onoare.<\/span><\/li>\n<li><b>Botez<\/b><span style=\"font-weight: 400;\"> &#8211; buchete si aranjamente (poate chiar si lumanari de botez, daca ai asa ceva in catalog)<\/span><\/li>\n<li><b>Paste<\/b><span style=\"font-weight: 400;\"> &#8211; flori de primavara, coronite decorative, aranjamente cu oua si iepurasi sau alte simboluri pascale pentru masa de Pasti.<\/span><\/li>\n<li><b>Luminatie <\/b><span style=\"font-weight: 400;\">&#8211; inainte de 1 noiembrie, in general se cumpara crizantemele la ghivechi sau crizantemele cu flori mari, gata taiate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flori de vara<\/b><span style=\"font-weight: 400;\"> &#8211; poti marsa pe florile la ghivechi, camelii, muscate, succulents etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Craciun <\/b><span style=\"font-weight: 400;\">&#8211; craciunite la ghivechi, coronite pentru usa, aranjamente pentru masa (+ lumanari, de exemplu), aranjamente decorative, pachete cadou (de care vorbeam mai sus)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alte ocazii si aniversari<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotia saptamanii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360013759760-Abonamente\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Abonamente<\/span><\/a><span style=\"font-weight: 400;\"> saptamanale, pentru corporate de exemplu<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In magazin poti sa faci pagini pentru fiecare dintre aceste ocazii cu selectii de produse specifice (landing pages).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16514 size-full\" title=\"landing-page-florarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/landing-page-florarie.png\" alt=\"landing-page-florarie\" width=\"1179\" height=\"697\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/landing-page-florarie.png 1179w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/landing-page-florarie-980x579.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/landing-page-florarie-480x284.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1179px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, mai poti crea <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005094253-Galerie-imagini\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">galerii de imagini<\/span><\/a><span style=\"font-weight: 400;\">, ca un catalog de imagini + text cu motive pentru care sa cumpere de la tine in respectivele ocazii.<\/span><\/p>\n<h4><b>Pont!<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">De fiecare data cand ai o campanie, da-i drumul din timp. Nu uita sa o semnalizezi peste tot in site, <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004919954-Hello-Bar\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">printr-un hellobar<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>7. Clientii fideli iti aduc profitul &#8211; pune accentul pe loializare<\/b><\/h2>\n<p>Nu pot sa nu repet cat de important e sa ai grija de clientii tai.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Din moment ce le asiguri o experienta buna la comanda si te ocupi excelent de experienta pe care o traieste destinatarul comenzii, ai toate sansele sa convingi oamenii ca merita sa comande si a doua oara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si a treia oara. Si sa le spuna celor din jur cat de sigur si fain e sa comande de la floraria ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, principala metoda de fidelizare e sa iti faci treaba ca la carte. Daca totul e in regula, tu vei fi primul in mintea clientului cand va mai avea nevoie sa comande flori.<\/span><\/p>\n<h3><b>Insa nu strica sa oferi si recompense sau servicii speciale pentru clientii fideli:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remindere <\/b><span style=\"font-weight: 400;\">cand au comandat anul trecut, sa nu uite de ocaziile sau aniversarile importante<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Oferte <\/b><span style=\"font-weight: 400;\">doar pentru abonati sau pentru clientii fideli<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poti <\/span><b>suna clientii dupa ce comanda a ajuns<\/b><span style=\"font-weight: 400;\">, sa intrebi daca totul a fost ok si sa le multumesti ca au ales floraria ta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inainte de anumite sarbatori, de exemplu, poti oferi <\/span><b>gift cards sau alte surprize <\/b><span style=\"font-weight: 400;\">pentru clientii care au pus comanda<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/program-de-fidelizare-a-clientilor\/\"><b>Cum Te Ajuta Un Program De Fidelizare A Clientilor<\/b><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum faci campanii profitabile de marketing online cu Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/aOE5caxul8s?start=1699&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>Idei de marketing pentru o florarie online<\/b><\/h2>\n<p><a name=\"10\"><\/a><\/p>\n<h3><b>1. Foloseste Social Media Marketing, inclusiv reclamele platite &#8211; Facebook, Instagram, Pinterest, Tik Tok, YouTube etc.<\/b><\/h3>\n<ul>\n<li><b>Poze si video-uri cu buchete si aranjamente florale<\/b> &#8211; de preferat, in timp ce sunt create sau pe un fundal cu textura, nu pe fundal alb<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poze si <\/span><b>continut de la clienti<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campanii pentru <\/span><b>ocazii si sezoane<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tu stii care este floarea ta?<\/b><span style=\"font-weight: 400;\"> (alegi cate o floare pentru fiecare luna)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sfaturi pentru ingrijirea florilor<\/b><span style=\"font-weight: 400;\"> sau pentru ca un buchet sa reziste mai mult<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poze de la <\/span><b>evenimente si targuri<\/b><span style=\"font-weight: 400;\"> la care participi (design, targuri de nunta etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quiz <\/b><span style=\"font-weight: 400;\">cu curiozitati despre flori (pe story, de exemplu)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Idei de cadouri <\/b><span style=\"font-weight: 400;\">pentru diferite aniversari<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Timelapse <\/b><span style=\"font-weight: 400;\">cum creste o anumita floare \/ o zi in sudio-ul tau \/ ce se intampla din momentul comenzii si pana cand coletul ajunge la destinatar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Serie de <\/b><b><i>video-uri making of<\/i><\/b> <span style=\"font-weight: 400;\">&#8211; le postezi dupa ce comenzile au ajuns la destinatar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Idei de mesaje <\/b><span style=\"font-weight: 400;\">care pot fi transmise impreuna cu florile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carusele cu sfaturi <\/b><span style=\"font-weight: 400;\">&#8211; cum alegi buchetul de mireasa, x coronite de flori pentru pozele pe Instagram etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16518 size-full\" title=\"idei-postari-florarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/idei-postari-florarie.png\" alt=\"idei-postari-florarie\" width=\"943\" height=\"624\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/idei-postari-florarie.png 943w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/idei-postari-florarie-480x318.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 943px, 100vw\" \/><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>2. Consolideaza-ti brandul<\/b><\/h2>\n<ul>\n<li><b>Creeaza un tip de ambalaj specific florariei tale <\/b>&#8211; marcat cu logo-ul tau si, poate intr-o forma reprezentativa.<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Colanteaza masina florariei (si nu numai) cu un mesaj publicitar<\/b><span style=\"font-weight: 400;\"> &#8211; va deveni un mijloc de marketing super vizibil<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Buchetele de flori se ofilesc la un moment dat, dar stickerele \/ magnetii \/ calendarele \/ carnetelele sau alte materiale de marketing raman<\/b><span style=\"font-weight: 400;\">. Gandeste-te daca merita sa investesti in asa ceva &#8211; si nu te limita doar la logo, mai degraba foloseste mesaje dragute sau poze cu flori.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege un stil pentru brandul tau <\/b><span style=\"font-weight: 400;\">&#8211; culori vii, culori mai domolite? Care e paleta de culori? Care sunt fonturile? Care e stilul de fotografiere? Gaseste-ti stilul, pentru ca asa vei fi recunoscut din start oriunde apar mesajele tale.<\/span><\/li>\n<\/ul>\n<p><a name=\"12\"><\/a><\/p>\n<h2><b>3. Idei de postari pe un blog de florarie<\/b><\/h2>\n<ul>\n<li>5 sfaturi pentru ingrijirea <i>[floare la ghiveci<\/i>] in <i>[apartament \/ casa \/ pe timp de iarna etc.]<\/i><b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum sa alegi buchetul de flori pentru <\/span><i><span style=\"font-weight: 400;\">[8 martie \/ aniversarea numelui etc.]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6 lucruri pe care nu le stiai despre <\/span><i><span style=\"font-weight: 400;\">[floare]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Semnificatia florilor: totul despre alegerea buchetului perfect<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 aranjamente florale pe care le poti crea si tu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Idei de cadouri pentru<\/span><i><span style=\"font-weight: 400;\"> [casa noua \/ mireasa \/ mama \/ zodie]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continut primit de la clienti, imagini si video-uri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stiri si noutati legate de firma \/ angajati \/ comenzi mai speciale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flori la ghiveci pet-friendly: cum sa alegi florile potrivite cand ai un animal de companie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviuri cu designeri floristi sau designeri de interior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flori si aranjamente florale potrivite pentru birou: cum le alegi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 idei de aranjamente florale pentru <\/span><i><span style=\"font-weight: 400;\">[anotimp]<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review-uri pentru carti cu nume de flori (<\/span><i><span style=\"font-weight: 400;\">ex., Laleaua neagra, Dama cu camelii, Flori pentru Algernon, A inflorit liliacul etc<\/span><\/i><span style=\"font-weight: 400;\">.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sfaturi pentru buchetul de mireasa si alte aranjamente florale de nunta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trenduri <\/span><i><span style=\"font-weight: 400;\">[an]<\/span><\/i><span style=\"font-weight: 400;\"> in materie de flori si design floral<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Serie articole de personalitate (brand \/ creatorul afacerii) <\/b><span style=\"font-weight: 400;\">&#8211; in aceste articole poti spune povesti personale, poti povesti despre conceptele dupa care te ghidezi, viziune, versuri etc. Rolul lor e mai mult emotional, de apropiere catre brand, decat sa duca direct spre vanzare.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16516 size-full\" title=\"idei-blog-florarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/idei-blog-florarie.png\" alt=\"idei-blog-florarie\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/idei-blog-florarie.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/idei-blog-florarie-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/idei-blog-florarie-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/idei-blog-florarie-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>4. Ingrijeste-ti baza cu adrese de email<\/b><\/h2>\n<p>Pont! Foloseste un <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps\" target=\"_blank\" rel=\"noopener\">pop-up in site<\/a> pentru a aduna adrese de email pentru newsletter si noutati (poti folosi un cod de reducere).<b><\/b><\/p>\n<h3><b>Ce sa trimiti pe email:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Oferte speciale pentru comunitatea<\/b><span style=\"font-weight: 400;\"> din baza de email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Noutati legate de firma, evenimente la care participi, comenzi mai speciale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campanii de marketing de sezon sau campanii de reduceri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Articolele de pe blogul florariei<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Povesti si testimoniale de la clienti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invitatie sa te urmareasca pe conturile social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferta saptamanii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sfaturi <\/b><span style=\"font-weight: 400;\">de la specialisti si designeri floristi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pachete de consultanta pentru evenimente <\/b><span style=\"font-weight: 400;\">(nunti, botezuri, evenimente corporate etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa follow up dupa fiecare comanda <\/b><span style=\"font-weight: 400;\">&#8211; confirmare, cerere review, recomandari + cod de reducere pentru urmatoarea comanda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bun venit la [nume florarie<\/b><span style=\"font-weight: 400;\">] &#8211; serie cu email de bun venit, soft sell, produse best seller, continut popular din blog etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recupereaza cosurile abandonate cu <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119593-Recuperare-Cos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email-uri de recuperare<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/50-idei-pentru-urmatorul-tau-email\/\" target=\"_blank\" rel=\"noopener\"><b>50+ Idei Bestiale pentru urmatorul tau email<\/b><\/a><br \/>\n<a name=\"14\"><\/a><\/p>\n<h2><b>5. Colaboreaza cu influenceri si micro-influenceri<\/b><\/h2>\n<p>Florile sunt produse vandabile datorita impactului vizual. De aceea, o idee buna de marketing ar fi sa implici in promovare influenceri si micro influenceri.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avantajul tau e ca nu trebuie sa alegi oameni de nisa, pentru ca produsul tau este unul universal apreciat si potrivit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alege cu grija influencerii care iti pot aduce vizibilitate in asa fel incat urmaritorii lor sa nu tina minte doar cat de bine arata florile, ci si de unde sunt acestea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti trimite influencerului, de exemplu, un buchet specific florariei tale sau sa pui accentul pe ambalaj si logo.<\/span><br \/>\n<a name=\"15\"><\/a><\/p>\n<h2><b>6. Obtine mai mult continut generat de clienti<\/b><\/h2>\n<ul>\n<li><b>Trimite un email prin care sa ceri parerea celui care a comandat <\/b>&#8211; poti folosi aplicatia <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111774-Review-uri-Automate\" target=\"_blank\" rel=\"noopener\">review-uri automate din Gomag<\/a> sau poti seta un Email Bot \/ SMS Bot<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organizeaza un concurs sau o provocare pentru clienti<\/b><span style=\"font-weight: 400;\"> &#8211; cel mai votat buchet, cea mai instagramabila fotografie cu flori cumparate de la floraria ta etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza diferite spatii unde clientii pot lasa review-uri<\/b><span style=\"font-weight: 400;\"> &#8211; in paginile de produs, intr-un chestionar, pe pagina de Facebook la review-uri, pe contul Google My Business etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Noteaza inclusiv <\/span><b>review-urile primite la evenimente, targuri sau in urma discutiilor telefonice cu clientii<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera recompense pentru review-uri <\/b><span style=\"font-weight: 400;\">&#8211; puncte, vouchere, gift cards, un anumit statut etc.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16515 size-full\" title=\"continut-clienti-florarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/continut-clienti-florarie.png\" alt=\"continut-clienti-florarie\" width=\"945\" height=\"625\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/continut-clienti-florarie.png 945w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/continut-clienti-florarie-480x317.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 945px, 100vw\" \/><br \/>\n<a name=\"16\"><\/a><\/p>\n<h2><b>7. Optimizeaza site-ul pentru Google &#8211; SEO<\/b><\/h2>\n<ul>\n<li>Pune mai mult accent pe local SEO<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Completeaza contul Google My Business, fa postari constant si raspunde la toate review-urile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inscrie-te in site-urile de servicii locale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcheaza-ti corect pozitia pe Google Maps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa optimizarea in site pe cuvinte cheie pentru ocazii, tipuri de destinatar sau tip de floare (daca sunt cautate ex., trandafirii)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa optimizarea pe cuvinte cheie long tail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa optimizarea pe cuvinte cheie locale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creeaza continut pe blogul florariei &#8211; statistici, de ajutor, sfaturi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizeaza-ti la sange homepage-ul &#8211; in nisa florarie, din cautarile pe Google multe vizite ajung direct pe homepage sau in landing page-urile pentru ocazie \/ tip de destinatar<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru floraria ta online? Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O afacere plina de culoare si parfum, o florarie online reprezinta un business cu potential, chiar si in timp de criza. E clar din start ca exista competitie si oferta pe piata, la fel cum exista si cerere. De aceea, daca te gandesti sa iti deschizi o florarie sau sa iti muti floraria locala in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16952,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-16507","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Idei de promovare pentru o florarie online - Cum vinzi flori pe net<\/title>\n<meta name=\"description\" content=\"Ai o florarie online sau vrei sa deschizi una (poate chiar sa muti floraria in online)? 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