{"id":16870,"date":"2021-05-06T09:53:57","date_gmt":"2021-05-06T07:53:57","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=16870"},"modified":"2022-01-04T15:24:21","modified_gmt":"2022-01-04T12:24:21","slug":"parerea-clientilor-bebeluc","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/parerea-clientilor-bebeluc\/","title":{"rendered":"Parerea clientilor Bebeluc"},"content":{"rendered":"

\"gomag<\/span><\/p>\n

Cum functioneaza un magazin online cu produse pentru copii – Bebeluc.ro<\/h1>\n

Afla povestea Bebeluc.ro dupa migrarea magazinului online de pe Shopify pe platforma Gomag. <\/strong><\/p>\n

Descopera in video povestea din spatele brandului Bebeluc.ro si sfaturile lui Lucian pentru viitorii antreprenori in eCommerce.<\/p>\n

Lucian Filip – Bebeluc.ro<\/strong>Lucian Filip este jumatatea tehnica din spatele bebeluc.ro, un magazin online de jucarii educative pentru copiii cu varsta cuprinsa intre 0 si 14 ani.<\/p>\n

Povestea bebeluc.ro a inceput in 2018. Lucian ne-a marturisit ca ideea magazinului s-a nascut din dorinta de a oferi tot ce este mai bun copiilor sai.<\/p>\n

\u201eAm inceput sa invatam diferentele dintre jucariile de calitate, de brand\u2026 o jucarie certificata si masa de jucarii de o calitate indoielnica.\u201d<\/em><\/strong> <\/p>\n

Adevarul este ca magazinul nu a pornit de la inceput pe platforma Gomag, trecerea producandu-se in aprilie 2019.<\/p>\n

De ce aceasta migrare? <\/strong><\/p>\n

Bebeluc.ro si-a inceput activitatea pe o alta platforma unde a intampinat unele dificultati, precum traducerea unui simplu buton in magazin, integrarea cu serviciile de curierat s.a.m.d.<\/p>\n

\u201eNe-am dat seama ca aceasta platforma [Gomag] are cateva raspunsuri la ceva ce noi cautam la Shopify. […] Ne-am dorit ceva care sa ne usureze munca.\u201d<\/strong><\/em> <\/p>\n

Dezvoltarea organica si marketing La inceput magazinul s-a axat mai mult pe dezvoltarea organica, push sales si vanzari B2B. Lucian ii spune acestei perioade \u201eprima era\u201d.<\/p>\n

La finele anului 2020, bebeluc.ro a intrat in cea de-a doua era care, folosindu-se de marketing platit (Facebook Ads & Google Ads), a experimentat o crestere substantiala a numarului de comenzi in magazin, cu aproximativ 400 de comenzi in luna decembrie.<\/p>\n

Beneficiile numarului redus de comenzi <\/strong><\/p>\n

Lucian ne spune ca fiecare zi la bebeluc.ro se deruleaza dupa o anumita ordine. <\/p>\n

\u201ePrioritatea numarul 1 sunt clientii care au inca comenzi\/ cereri\/ retururi deschise. […] Credem ca, atunci cand ai comenzi putine, nu ai nicio scuza sa nu gestionezi relatia cu clientul impecabil.\u201d<\/strong><\/em> <\/p>\n

Si cum clientii au devenit tot mai pretentiosi, discutiile telefonice sunt o modalitate utila pentru a le raspunde la intrebari, dar si pentru a reduce rata de retur.<\/p>\n

\"lucian-filip-bebeluc\"<\/span>\"magazin-online-bebeluc-gomag\"<\/span>\"bebeluc-gomag\"<\/span><\/p>\n

Cum ramane cu promovarea produselor, totusi? <\/strong><\/p>\n

Lucian ne spune ca Google Ads ramane principalul canal de promovare pentru produsele sale. <\/p>\n

Pont! <\/strong>Ruleaza campaniile atunci cand sunt online clientii pregatiti sa cumpere din magazinul tau. <\/p>\n

Despre automatizarile din platforma Gomag <\/strong><\/p>\n

Dupa cum spune si Lucian, bebeluc.ro este \u201ein continuare un magazin online mic, insa cu planuri mari.\u201d <\/em><\/strong><\/p>\n

De la migrarea pe Gomag, Lucian s-a concentrat pe dezvoltarea magazinului, dar si pe identificarea resurselor necesare care sa ii permita acest lucru.<\/p>\n

A pornit cu un abonament mai mic, a testat unele automatizari si a crescut firesc.<\/p>\n

Printre aplicatiile Gomag recomandate de Lucian se numara: <\/strong><\/p>\n

– Produse Bundle<\/a>  <\/span><\/strong><\/p>\n

– Recomandari avansate<\/a><\/span><\/strong><\/p>\n

Ponturi!<\/strong> <\/p>\n

– Fa cross-sell (produs principal + produs complementar);<\/p>\n

– Nu folosi mai multe produse cu acelasi nivel de pret in pachetele tale;<\/p>\n

– Intelege ce cumpara oamenii in magazinul tau cu ajutorul rapoartelor din platforma Gomag<\/strong><\/a> <\/span><\/p>\n

– Foloseste aplicatia OTO<\/strong><\/a><\/span> pentru produsele care nu se misca <\/p>\n

Despre planurile de viitor ale bebeluc.ro <\/strong><\/p>\n

\u201eIn 3 ani de zile, incepand cu 2021, ne dorim sa ajungem prima optiune de sursa de materiale pentru tinerii parinti cu copii intre 0 si 14 ani.\u201d <\/em><\/strong><\/p>\n

Pentru a atinge acest obiectiv indraznet, bebeluc.ro planuieste sa aduca oameni noi in echipa si sa creasca mai departe baza de clienti B2B.<\/p>\n

Recomandari pentru viitorii antreprenori <\/strong><\/p>\n

Lucian ii incurajeaza pe cei care doresc sa isi deschida un business online sa nu mai astepte. Inca mai este loc in piata. <\/p>\n

\u201eCu cat sunt mai multi jucatori, cu atat clientul castiga. Batalia preturilor este inevitabila, dar in acelasi timp se creste o piata a jucariilor de calitate.\u201d<\/em><\/strong> <\/p>\n

Asadar, incepe prin a concepe un plan de bataie, o lista cu lucruri de baza, daca vrei. De exemplu, la Gomag gasesti numeroase aplicatii (integrari, asistenta clienti etc.) care sa te ajute sa incepi cu dreptul.<\/p>\n

Vezi si alte povesti de succes cu clientii Gomag<\/a><\/span><\/p>\n

<\/span>Testeaza platforma Gomag<\/span><\/h2>\n

Vrei mai mult de la afacerea ta online sau urmeaza sa lansezi un nou magazin online?<\/span><\/span><\/h2>\n

Dezvoltat de o echipa cu peste 16 ani de experienta in eCommerce, Gomag este deja folosit de peste 2500 de magazine online. Fie ca ai deja un magazin online sau vrei iti lansezi unul, ai nevoie de o solutie de ecommerce care sa te ajute sa vinzi online. Ne ocupam noi de chestiile complicate pentru ca tu sa te concentrezi asupra business-ului tau.<\/p>\n

Incearca gratuit<\/span><\/a><\/p>\n

{tcb_current_year} Toate drepturile rezervate @ Gomag<\/p>\n","protected":false},"excerpt":{"rendered":"

Cum functioneaza un magazin online cu produse pentru copii – Bebeluc.ro Afla povestea Bebeluc.ro dupa migrarea magazinului online de pe Shopify pe platforma Gomag.  Descopera in video povestea din spatele brandului Bebeluc.ro si sfaturile lui Lucian pentru viitorii antreprenori in eCommerce. Lucian Filip – Bebeluc.roLucian Filip este jumatatea tehnica din spatele bebeluc.ro, un magazin online […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"video-course-video-lesson2","_tve_header":"0","_tve_footer":"0"},"class_list":["post-16870","page","type-page","status-publish","hentry"],"yoast_head":"\nCum functioneaza un magazin online cu produse pentru copii - bebeluc.ro<\/title>\n<meta name=\"description\" content=\"Afla povestea Bebeluc.ro dupa migrarea magazinului online pe Gomag. 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