{"id":17485,"date":"2021-07-30T15:08:21","date_gmt":"2021-07-30T12:08:21","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=17485"},"modified":"2022-02-07T11:01:54","modified_gmt":"2022-02-07T08:01:54","slug":"promovare-magazin-articole-sportive-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-articole-sportive-online\/","title":{"rendered":"Ghid: Cum vinzi articole sportive online &#8211; Promovare magazin de sport"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Desi e o piata cu jucatori cunoscuti, daca vrei sa vinzi articole sportive online exista cateva tehnici pe care le poti folosi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tine cont ca <\/span><b>oamenii cumpara mai mult de pe mobil<\/b><span style=\"font-weight: 400;\">, asa ca site-ul si mesajele tale ar trebui sa fie optimizate pentru ei. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, <\/span><b>trendurile si contextul social influenteaza mult tipul de produse cumparate<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media1.giphy.com\/media\/MF4XbEUxTXKfK\/giphy.gif?cid=ecf05e47wwtxbpemrqobprzg8324080uud6kan3qi8lpwfrk&amp;rid=giphy.gif&amp;ct=g\" width=\"480\" height=\"270\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Acestea sunt doar 2 aspecte la care sa fii atent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despre restul, povestim pe larg in continuare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai in fata un ghid despre cum sa iti gandesti <\/span><a href=\"https:\/\/www.gomag.ro\/magazin-online-fashion\"><span style=\"font-weight: 400;\">o afacere<\/span><\/a><span style=\"font-weight: 400;\"> cu articole sportive online. Dar si cateva idei de marketing, gata de aplicat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca hai sa vedem impreuna cum sa pornesti cu dreptul in acest business.<\/span><!--more--><\/p>\n<h2><b>Cuprins Ghid Cum vinzi articole sportive online<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Decide ce produse vrei sa vinzi<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Creeaza-ti un plan de actiune<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Ofera servicii extra pentru a te diferentia<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Optimizeaza paginile de produs<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Fidelizeaza-ti baza de clienti<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Creste valoarea comenzilor in magazin<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#7\">Idei de promovare pentru un magazin online de sport<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#8\">Idei de articole pentru un blog de magazin cu articole sportive<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Idei de postari in nisa sport pe Facebook, Instagram, YouTube, TikTok etc.<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Recupereaza cosurile abandonate in magazin<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Construieste o comunitate in jurul brandului tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Cum sa gandesti campaniile de oferte pentru un magazin cu articole sportive<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Implica-te in evenimente si actiuni de nisa<\/a><\/strong><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi haine si produse fashion online cu platforma Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8xkeihdEd0s?start=32&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>Cum sa iti gandesti afacerea cu articole sportive online<\/b><\/h2>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Decide ce produse vrei sa vinzi<\/b><\/h2>\n<ul>\n<li><b>Articole sportive din diverse categorii<\/b> &#8211; vestimentare, accesorii pentru sport, articole pentru diverse tipuri de sporturi (alpinism, inot, camping, pedalat, drumetii, schiat, caiac canoe, body building etc.).<b><\/b><\/li>\n<li><b>Produse pentru outdoor<\/b><span style=\"font-weight: 400;\"> &#8211; corturi, hamace, rucsacuri, saci de dormit, accesorii pentru camping etc.<\/span><\/li>\n<li><b>Produse pentru un anumit sport<\/b><span style=\"font-weight: 400;\"> &#8211; individual, pe echipe, un sport specific (fotbal, handbal, tenis, volei etc.)<\/span><\/li>\n<li><b>Articole sportive pentru un anumit tip de public <\/b><span style=\"font-weight: 400;\">&#8211; amatori, profesionisti, adulti, copii, doar pentru femei \/ barbati, unisex, sali de sport, suporterii anumitor echipe sportive.<\/span><\/li>\n<li><b>Articole doar de la un anumit brand<\/b><\/li>\n<li aria-level=\"1\"><b>Articole sportive cu o anumita caracteristica <\/b><span style=\"font-weight: 400;\">&#8211; material, procedura de manufacturare, eco-friendly etc.<\/span><\/li>\n<\/ul>\n<p>In functie de tipul de produs vei putea sa iti segmentezi si potentialii cumparatori. Sa faci avatare de client, astfel incat sa ii poti targeta specific.<b><\/b><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18133658\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>E vital sa iti dai seama catre cine vrei sa vinzi.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Poate ca vinzi, de exemplu, ghete pentru fotbal. Dar nu le vei vinde la fel profesionistilor, cum o faci publicului amator sau celor pasionati de un anumit brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exista mesaje specifice pe care le poti folosi, astfel incat sa fie mai persuasive. Sa mearga direct la tinta, pentru ca oamenii sa cumpere fara obiectii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-fashion\/\"><b>8 aplicatii Gomag pentru Fashion \u2013 cum iti propulsezi vanzarile<\/b><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Creeaza-ti un plan de actiune<\/b><\/h2>\n<p>Orice business sau actiune de business ar trebui sa inceapa de la un plan.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Acesta organizeaza diversele elemente ce tin de o afacere pentru ca tu sa poti vedea imaginea de ansamblu si sa iei decizii mai bune.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17497 size-full\" title=\"plan-magazin-sportiv\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/plan-magazin-sportiv.png\" alt=\"plan-magazin-sportiv\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/plan-magazin-sportiv.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/plan-magazin-sportiv-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/plan-magazin-sportiv-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/plan-magazin-sportiv-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<h3><b>Ce ar trebui sa includa planul tau?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Date si analiza <\/b><span style=\"font-weight: 400;\">&#8211; de ce resurse dispui? Care este cultura interna? Cum arata piata? Cine sunt competitorii si care e strategia lor? Cum este economia? Care sunt trendurile si ciclicitatea lor? Ai facut o analiza SWOT?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Diferentiatori si puncte de paritate<\/b><span style=\"font-weight: 400;\"> &#8211; decurg din analiza initiala.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Obiective <\/b><span style=\"font-weight: 400;\">&#8211; SMART &#8211; obiective pentru business \/ obiective pentru marketing, pe termen lung \/ pe termen scurt.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Piete targetate<\/b><span style=\"font-weight: 400;\"> &#8211; caracteristicile pietelor, avatarele de client, tipare comportamentale, obiceiuri de cumparare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategia de marketing<\/b><span style=\"font-weight: 400;\"> &#8211; decizii legate de produse \/ preturi \/ ofertare, canale abordate, USP (propunerea ta unica de valoare), mesaje de marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mod de implementare<\/b><span style=\"font-weight: 400;\"> &#8211; tactici, resurse si instrumente necesare pentru executia ideilor de afacere sau de marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mod de evaluare<\/b><span style=\"font-weight: 400;\"> &#8211; metrici, instrumente de monitorizare, raportare.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Odata ce ai toate aceste date intr-un singur loc, poti pune in aplicare &#8211; in mod corect &#8211; urmatoarele sfaturi.<\/span><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Ofera servicii si optiuni extra pentru a te diferentia<\/b><\/h2>\n<p>Chiar si fara sa te uiti la statistici, vezi cu ochiul liber care sunt cele mai iubite si mai populare magazine cu articole sportive.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Exista diverse tipuri de comportamente la cumparare, in functie de tipul de produs, nevoia pentru care este cumparat sau loialitatea fata de un brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, multi prefera sa cumpere dintr-un magazin fizic, pentru a putea proba produsul &#8211; pentru ca senzatia din acest moment elimina posibilitatea ca au dat bani pe ceva ce nu li se potriveste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partea buna e ca exista optiuni care sa suplineasca aceasta nevoie, chiar daca vinzi online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17490 size-full\" title=\"hellobar-articole-sportive\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/hellobar-articole-sportive.png\" alt=\"hellobar-articole-sportive\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/hellobar-articole-sportive.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/hellobar-articole-sportive-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/hellobar-articole-sportive-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/hellobar-articole-sportive-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<h3><b>Acestea sunt puncte de diferentiere si stimuleaza decizia de cumparare. De exemplu:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optiunea de a incerca produsul<\/b><span style=\"font-weight: 400;\"> &#8211; cumperi mai multe produse, le incerci si le pastrezi doar pe cele care iti sunt bune.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plata in rate<\/b><span style=\"font-weight: 400;\"> pentru produsele scumpe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pop-up cu un ghid de marimi <\/b><span style=\"font-weight: 400;\">&#8211; pentru produsele sportive vestimentare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Afisarea marimilor disponibile din paginile de categorie<\/b><span style=\"font-weight: 400;\"> \/ homepage (economiseste timp).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Parteneriate cu diversi influenceri <\/b><span style=\"font-weight: 400;\">de nisa sau sportivi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Servicii extra <\/b><span style=\"font-weight: 400;\">&#8211; spalatorie, service, atelier reparatii, garantii, selectii de produse sub o anumita suma (intr-o pagina dedicata), personalizare produse.<\/span><\/li>\n<\/ul>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>4. Optimizeaza paginile de produs<\/b><\/h2>\n<p>O parte din traficul ajuns in magazinul tau va veni din Google. Din cautarile cu intentie pe care le fac oamenii din proprie initiativa.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cand folosesc expresii specifice la cautare (de ex., <\/span><i><span style=\"font-weight: 400;\">hamac pentru 2 persoane sau placa snowboard pentru incepatori<\/span><\/i><span style=\"font-weight: 400;\">), rezultatele returnate vor duce mai degraba in pagini de produs (sau pagini de categorie).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest tip de pagini vor fi primul punct de contact cu clientul, nu homepage-ul.<\/span><\/p>\n<h3><strong>Acorda atentie paginilor de produs si da-le forta sa vanda:<\/strong><\/h3>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Asigura-te ca ai cele mai importante informatii in primul ecran<\/b><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Denumire optimizata cu mai multe detalii<\/b> (brand, marimi, culori, pentru cine e, pt ce rezultate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multiple imagini de produs<\/b><span style=\"font-weight: 400;\"> &#8211; din toate unghiurile, dar si in timp ce este folosit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rating <\/b><span style=\"font-weight: 400;\">(daca exista)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descriere scurta cu informatiile esentiale<\/b><span style=\"font-weight: 400;\"> despre produs + informatii de stoc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alegere variante <\/b><span style=\"font-weight: 400;\">&#8211; culori, alegere marimi (+ghid marimi despre care vorbeam mai sus).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informatii de baza despre livrare<\/b><span style=\"font-weight: 400;\"> (cost, durata, alte detalii)<\/span><\/li>\n<li aria-level=\"1\"><b>Butonul <\/b><span style=\"font-weight: 400;\">de Adaugare in cos<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17492 size-full\" title=\"diferentiatori-pagina-produs-sport\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/diferentiatori-pagina-produs-sport.png\" alt=\"diferentiatori-pagina-produs-sport\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/diferentiatori-pagina-produs-sport.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/diferentiatori-pagina-produs-sport-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/diferentiatori-pagina-produs-sport-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/diferentiatori-pagina-produs-sport-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cronometru de produs<\/b><span style=\"font-weight: 400;\"> &#8211; daca ai oferta cu termen limitat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foloseste <\/span><b>video-uri de produs <\/b><span style=\"font-weight: 400;\">(prezentare sau demonstrativ)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descriere detaliata<\/b><span style=\"font-weight: 400;\"> &#8211; caracteristici produs, mod de folosire, pentru cine e, ce avantaje are fata de alte produse similare, care vor fi rezultatele sale, povesti de la clienti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recenzii <\/b><span style=\"font-weight: 400;\">de produs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Raspunde la intrebarile frecvente<\/b><span style=\"font-weight: 400;\"> legate de produs sau magazin (da, in paginile de produs, chiar daca ai o pagina dedicata separata).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Formular si conditii de retur <\/b><span style=\"font-weight: 400;\">(ce nu se poate returna &#8211; <\/span><i><span style=\"font-weight: 400;\">ex., lenjerie intima sau produse personalizate dupa indicatiile clientilor<\/span><\/i><span style=\"font-weight: 400;\">) .<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/16-elemente-esentiale-pentru-pagina-de-produs\/\"><b>16 Elemente Esentiale Pentru Pagina De Produs<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Fidelizeaza-ti baza de clienti<\/b><\/h2>\n<p>Cred ca nu exista alt tip de business in care loializarea clientilor este mai mult recomandata.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Practic, cand vinzi produse pentru sport deja te adresezi unor oameni cu o capacitate ridicata de a ramane fideli unei organizatii sau unui obicei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multi sunt suporteri sau pasionati, si foarte vocali in sustinerea stilului lor de viata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca ai oportunitati extraordinare sa le trezesti acelasi comportament cand vine vorba de sustinerea magazinului tau.<\/span><\/p>\n<h3><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17495\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/marketing-contextual-sport.png\" alt=\"marketing-contextual-sport\" width=\"936\" height=\"597\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/marketing-contextual-sport.png 936w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/marketing-contextual-sport-480x306.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 936px, 100vw\" \/><\/b><\/h3>\n<h3><b>Cum sa iti gandesti programul de fidelizare?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gaseste un motiv principal pentru care oamenii sa se intoarca<\/b><span style=\"font-weight: 400;\"> &#8211; asta tine exclusiv de branding,<\/span><i><span style=\"font-weight: 400;\"> sa alegi o pozitionare constienta, de care sa te tii si cu care oamenii sa se poata identifica.<\/span><\/i><span style=\"font-weight: 400;\"> De exemplu, sustinerea unui anumit stil de viata, eco-friendly, magazin creat de pasionati, pentru pasionati, paleta de culori pentru produse, CSR pentru sport etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stabileste ce oferi in plus clientilor fideli<\/b><span style=\"font-weight: 400;\"> &#8211; trebuie sa se vada ca vor avea un statut diferit, mai bun decat restul. Ce beneficii au?\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><b>Puncte de fidelitate<\/b><\/a> <span style=\"font-weight: 400;\">valoroase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vouchere<\/b><span style=\"font-weight: 400;\"> la fiecare comanda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acces la servicii extra<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acces la produse premium<\/b><span style=\"font-weight: 400;\"> sau in premiera<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Card VIP<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beneficii pe viata:<\/b><span style=\"font-weight: 400;\"> \u201cdividende\u201d pentru membrii programului (primesc inapoi X% din cat au cumparat, anual), pot vinde inapoi catre magazin produsele putin utilizate, locuri rezervate la evenimentele organizate sau sponsorizate de firma ta, reduceri la firmele partenere (sali de sport, service-uri, ateliere de reparatie etc.)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stabileste daca programul tau este cu acces gratuit<\/b><span style=\"font-weight: 400;\"> (porneste natural in momentul in care omul face o comanda) <\/span><b>sau platit.<\/b><span style=\"font-weight: 400;\"> De ex., poti crea un produs in Gomag (<\/span><i><span style=\"font-weight: 400;\">il numesti cum vrei, doar sa se vada ca e vorba de un program de fidelizare<\/span><\/i><span style=\"font-weight: 400;\">), pe care omul il poate cumpara (il poti prezenta prin aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">produs configurabil<\/span><\/a><span style=\"font-weight: 400;\">) pentru a avea acces la beneficiile programului tau.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/program-de-fidelizare-a-clientilor\/\"><b>Cum Te Ajuta Un Program De Fidelizare A Clientilor<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Creste valoarea comenzilor in magazin<\/b><\/h2>\n<p>Depinde ce tip de produse alegi sa vinzi, insa niciodata nu strica sa ai stimuli in magazin pentru a creste valoarea comenzilor.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu:<\/span><\/p>\n<ul>\n<li><b>Gift Card<\/b><span style=\"font-weight: 400;\"> &#8211; de ex., \u201ccumpara pentru tine, si pentru ziua unui prieten\u201d<\/span><\/li>\n<li><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\"><b>Oferta unica la finalizarea comenzii<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; poti oferi un produs surpriza, sau sa prezinti diverse produse in functie de categoria produsului adaugat in cos.<\/span><\/li>\n<li><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener\"><b>Pachete de produse<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; lasi produsul individual pe pagina de produs, dar sub buy box prezinti si variante de pachet (produsul individual + altele relevante, gantere + manusi, de ex.).<\/span><\/li>\n<li><b>Produs <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\"><b>Bundle<\/b><\/a> <span style=\"font-weight: 400;\">&#8211; creezi un pachet de produse dintre cele existente in magazin, care este prezentat ca un produs individual intr-o pagina de produs dedicata.<\/span><\/li>\n<li><b>Recomandari upsell si cross-sell<\/b><span style=\"font-weight: 400;\"> in paginile de produse<\/span><\/li>\n<li aria-level=\"1\"><b>Discount pentru cumparaturile de grup<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#adaugare\" target=\"_blank\" rel=\"noopener\"><b>Pop-up recomandare<\/b><\/a><span style=\"font-weight: 400;\"> produse complementare la adaugarea in cos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transport gratuit<\/b><span style=\"font-weight: 400;\"> peste o anumita valoare in cos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/creste-valoarea-medie-a-comenzilor\/\"><b>6 Modalitati Prin Care Poti Creste Valoarea Medie A Comenzilor<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17487 size-full\" title=\"voucher-cadou-sport\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/voucher-cadou-sport.png\" alt=\"voucher-cadou-sport\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/voucher-cadou-sport.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/voucher-cadou-sport-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/voucher-cadou-sport-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/voucher-cadou-sport-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>Idei de promovare pentru un magazin online de sport<\/b><\/h2>\n<p><a name=\"8\"><\/a><\/p>\n<h2><b>1. Idei de articole pentru un blog de magazin cu articole sportive<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Subiectele articolelor depind foarte mult de tipul de produs, asa ca e greu sa iti ofer titluri specifice. Totusi, uite cateva idei de abordari pe care le poti folosi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recenzii <\/b><span style=\"font-weight: 400;\">de produs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comparatii <\/b><span style=\"font-weight: 400;\">intre produse asemanatoare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sfaturi <\/b><span style=\"font-weight: 400;\">de nutritie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Infografice <\/b><span style=\"font-weight: 400;\">despre beneficiile sportului<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum sa<\/b><span style=\"font-weight: 400;\"> [te pregatesti pentru antrenament, cum sa folosesti X produs etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carti, podcasturi, aplicatii sau canale YouTube <\/b><span style=\"font-weight: 400;\">preferate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Raspunsuri <\/b><span style=\"font-weight: 400;\">la diverse situatii si intrebari din partea clientilor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Idei de exercitii <\/b><span style=\"font-weight: 400;\">pentru [scop]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum sa [alegi anumite produse] cu un <\/span><b>buget<\/b><span style=\"font-weight: 400;\"> de X lei<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Idei de cadouri<\/b><span style=\"font-weight: 400;\"> pentru [hobby, tip de personalitate]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anuntare evenimente si ocazii <\/b><span style=\"font-weight: 400;\">in care esti implicat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum arata o zi la magazinul tau<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum sunt pregatite comenzile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cele mai bune<\/b><span style=\"font-weight: 400;\"> [produse] pentru [sezon]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ghiduri pentru incepatori<\/b><span style=\"font-weight: 400;\"> (cum sa, tot ce trebuie sa stie]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sfaturi inainte si dupa<\/b><span style=\"font-weight: 400;\"> antrenamente sau activitate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Povesti <\/b><span style=\"font-weight: 400;\">despre experientele anumitor clienti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Teasing <\/b><span style=\"font-weight: 400;\">pentru campaniile de reduceri (cu formular de abonare)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interviuri <\/b><span style=\"font-weight: 400;\">sau <\/span><b>colectie de sfaturi <\/b><span style=\"font-weight: 400;\">de la sportivi \/ influenceri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17494 size-full\" title=\"articole-blog-sport\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/articole-blog-sport.png\" alt=\"articole-blog-sport\" width=\"1224\" height=\"612\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/articole-blog-sport.png 1224w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/articole-blog-sport-980x490.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/articole-blog-sport-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1224px, 100vw\" \/><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>2. Idei de postari in nisa sport pe Facebook, Instagram, YouTube, TikTok etc.<\/b><\/h2>\n<ul>\n<li><b>Optimizeaza-ti profilul, folosind si cuvinte cheie in descrieri. <\/b>Foloseste culori vii, pentru a atrage atentia.<b><\/b><\/li>\n<li><b>Lanseaza provocari <\/b><span style=\"font-weight: 400;\">pentru obtinerea a diverse rezultate &#8211; de ex., 10 days plank challenge.<\/span><\/li>\n<li><b>Creeaza o comunitate<\/b><span style=\"font-weight: 400;\"> in jurul magazinului (grup FB) sau postari cu accent pe interactiune &#8211; sondaje, intrebari, tips &amp; tricks.<\/span><\/li>\n<li><b>Promoveaza continut trimis de catre clientii tai<\/b><\/li>\n<li><b>Cursuri video<\/b><span style=\"font-weight: 400;\"> &#8211; cum folosesti produsele, cum le alegi, cum le instalezi (daca e cazul)<\/span><\/li>\n<li><b>Planuri de nutritie \/ liste de cumparaturi<\/b><\/li>\n<li><b>Ghiduri si infografice<\/b><span style=\"font-weight: 400;\"> cu exercitii sportive<\/span><\/li>\n<li><b>Discount-uri si oferte<\/b><span style=\"font-weight: 400;\"> doar pentru urmaritorii din social media.<\/span><\/li>\n<li><b>Teasing, lansari si remindere<\/b><span style=\"font-weight: 400;\"> pentru campaniile sezonale<\/span><\/li>\n<li><b>Recomandarea saptamanii<\/b><\/li>\n<li><b>Noutati <\/b><span style=\"font-weight: 400;\">legate de echipele sau organizatiile pe care le sustii.<\/span><\/li>\n<li><b>Anuntare evenimente<\/b><\/li>\n<li><b>Oferte de la parteneri<\/b><\/li>\n<\/ul>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17496 size-full\" title=\"postare-articole-sportive\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/postare-articole-sportive.png\" alt=\"postare-articole-sportive\" width=\"501\" height=\"514\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/postare-articole-sportive.png 501w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/postare-articole-sportive-480x492.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 501px, 100vw\" \/><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>3. Recupereaza cosurile abandonate in magazin<\/b><\/h2>\n<p>Exista o multime de motive pentru care oamenii abandoneaza procesul de cumparare.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Poate fac comparatii intre preturi \/ alte caracteristici. Poate sunt distrasi de vreo notificare, mesaj sau de vreo persoana (iti amintesti cand am zis ca multe achizitii se fac <\/span><i><span style=\"font-weight: 400;\">de pe mobil<\/span><\/i><span style=\"font-weight: 400;\">?).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau poate se documenteaza sa vada ce exista online, pentru a-si face o idee ce sa caute in magazine fizice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiferent de motiv, rata de abandon este un blestem care afecteaza toate magazinele online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partea buna e ca exista anumite lucruri pe care le poti face.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17491 size-full\" title=\"exit-popup-sport\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/exit-popup-sport.png\" alt=\"exit-popup-sport\" width=\"1536\" height=\"696\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/exit-popup-sport.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/exit-popup-sport-1280x580.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/exit-popup-sport-980x444.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/exit-popup-sport-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<h3><b>Cum previi sau recuperezi cosurile abandonate?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste un exit pop-up <\/b><span style=\"font-weight: 400;\">&#8211; pentru clientii de pe desktop, pentru ca pe mobil nu poti identifica intentia de iesire. Stimulul poate fi un cod de reducere instant sau mesaj de urgentare (\u201c<\/span><i><span style=\"font-weight: 400;\">stocul scade\u201d, \u201cpierzi reducerea\u201d<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca ai informatii complete in site<\/b><span style=\"font-weight: 400;\"> &#8211; legate de livrare si retur, beneficii, testimoniale si dovezi de credibilitate, raspunsuri la intrebarile frecvente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111774-Review-uri-Automate\" target=\"_blank\" rel=\"noopener\"><b>email-uri de recuperare cos<\/b><\/a><span style=\"font-weight: 400;\"> catre clientii cu cont in magazin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste listele de remarketing<\/b><span style=\"font-weight: 400;\"> &#8211; targeteaza clientii care au parasit cosul cu mesaje de atragere a atentiei. Foloseste exact produsul vizualizat + poti oferi un stimul, un cod de reducere, de exemplu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scoate in fata programul de fidelizare<\/b><span style=\"font-weight: 400;\"> &#8211; ofera beneficii solide pentru a motiva oamenii sa faca o prima achizitie acum, astfel incat pe viitor sa aiba acces la ele.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/abandonarea-cosului-cum-recuperezi-cosuri-pline-de-bani\/\"><b>Abandonarea cosului: cum recuperezi cosuri pline de bani\u00a0<\/b><\/a><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>4. Construieste o comunitate in jurul brandului tau\u00a0<\/b><\/h2>\n<p>Vei incepe de la 0, insa orice brand trece prin asta.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a forma o comunitate reala in jurul magazinului tau, va trebui sa ai o misiune si valori clare, precum si beneficii atractive pentru membrii acesteia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comunitatea ta poate fi formata pe un grup de Facebook, un forum, WhatsApp, email etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17498 size-full\" title=\"grup-comunitate-magazin-sport\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/grup-comunitate-magazin-sport.png\" alt=\"grup-comunitate-magazin-sport\" width=\"939\" height=\"577\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/grup-comunitate-magazin-sport.png 939w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/grup-comunitate-magazin-sport-480x295.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 939px, 100vw\" \/><\/p>\n<h3><b>Uite cum sa formezi si sa mentii o comunitate:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stabileste care este misiunea comunitatii <\/b><span style=\"font-weight: 400;\">&#8211; \u201cciudati\u201d in acelasi fel? Exclusivitate? Pasiuni comune? Context comun?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gandeste-te cum vei incuraja activitatea in comunitate<\/b><span style=\"font-weight: 400;\"> &#8211; postare de bun venit cu invitatie sa spuna ceva despre ei, pune intrebari si comunitatea raspunde, cere recomandari etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege recompensele pentru cei mai activi <\/b><span style=\"font-weight: 400;\">&#8211; cadouri si vouchere dupa o anumita perioada, un statut diferit in grup (de exemplu, postarile lor nu vor fi verificate inainte de a fi publicate), mentiuni personale etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poti rula un program pentru urmaritorii care au comunitati mai mari<\/b><span style=\"font-weight: 400;\"> pe conturile lor Instagram sau Facebook.<\/span><\/li>\n<\/ul>\n<p><a name=\"12\"><\/a><\/p>\n<h2><b>5. Cum sa gandesti campaniile de oferte pentru un magazin cu articole sportive<\/b><\/h2>\n<p>E evident ca poti profita de sezoane, astfel incat sa iti ajustezi catalogul de produse si ofertele pe baza trendurilor.<b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17488 size-full\" title=\"popup-anuntare-oferta\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/popup-anuntare-oferta.png\" alt=\"popup-anuntare-oferta\" width=\"1536\" height=\"696\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/popup-anuntare-oferta.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/popup-anuntare-oferta-1280x580.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/popup-anuntare-oferta-980x444.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/popup-anuntare-oferta-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Insa chiar tu poti inventa ocazii care sa stea la baza campaniilor de marketing.<\/span><\/p>\n<ul>\n<li><b>Poti crea \u201cmaratoane\u201d de reduceri<\/b><span style=\"font-weight: 400;\"> pe o perioada mai indelungata, dar cu praguri de oferte diferite de la zi la zi, sau de la saptamana, la saptamana.<\/span><\/li>\n<li><b>Creeaza campanii cu beneficii diferite<\/b><span style=\"font-weight: 400;\"> pentru clientii complet noi, pentru abonati, pentru cei din comunitate si pentru clientii fideli.\u00a0<\/span><\/li>\n<li><b>Pentru fiecare campanie construieste cate un landing page dedicat <\/b><span style=\"font-weight: 400;\">&#8211; adica o pagina care sa prezinte oferta, optimizata cu testimoniale, cronometre, mesaje specifice, video-uri.<\/span><\/li>\n<li><b>Sau poti face landing page-uri segmentate, in functie de tipologia publicului <\/b><span style=\"font-weight: 400;\">&#8211; de ex., vara ii poti targeta atat cei pasionati de hiking, dar nu cu acelasi landing page folosit pentru cei care prefera marea si inotul.<\/span><\/li>\n<li><b>Foloseste acelasi stil si mesaj incepand din bannerele de reclama, pana in landing page<\/b><span style=\"font-weight: 400;\">. Asa, experienta clientului va fi una continua, fara intreruperi care sa provoace confuzie.<\/span><\/li>\n<li>\n<h4><b>Organizeaza-te de fiecare data cand iti vine o idee de campanie:<\/b><\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Care e <b>obiectivul <\/b>campaniei?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pentru cine<\/b><span style=\"font-weight: 400;\"> e campania?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce <\/span><b>mecanisme <\/b><span style=\"font-weight: 400;\">vei practica &#8211; Reduceri? Vouchere? Cadouri? Alte beneficii?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pe ce <\/span><b>platforme de marketing <\/b><span style=\"font-weight: 400;\">mergi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care e <\/span><b>bugetul<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru<\/span><b> cat timp<\/b><span style=\"font-weight: 400;\"> se desfasoara campania?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum <\/span><b>masori impactul<\/b><span style=\"font-weight: 400;\"> campaniei?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce se intampla cu clientii veniti din campanie? <\/b><span style=\"font-weight: 400;\">Cum vei face follow-up pentru a-i fideliza sau a creste valoarea lor pe durata de viata ca si clienti?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Cum faci campanii profitabile de marketing online cu Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/aOE5caxul8s?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>6. Implica-te in evenimente si actiuni de nisa<\/b><\/h2>\n<p>E un lucru standard cand vinzi articole sportive sa te asociezi cu evenimente, echipe sau actiuni din acest domeniu.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fa-o si tu. Poti gasi o echipa sportiva pe care sa o sponsorizezi sau poti organiza diverse evenimente unde produsele tale sa faca experienta mai frumoasa.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17489 size-full\" title=\"organizare-sponsorizare-evenimente-sportive\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/organizare-sponsorizare-evenimente-sportive.png\" alt=\"organizare-sponsorizare-evenimente-sportive\" width=\"504\" height=\"450\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/organizare-sponsorizare-evenimente-sportive.png 504w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/07\/organizare-sponsorizare-evenimente-sportive-480x429.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 504px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Profita de ocazie pentru a crea continut pe blog, in social media, pe email-uri sau poti face legatura cu diverse campanii de marketing &#8211; awareness, colectare de lead-uri, remarketing post eveniment pe cei inscrisi si vanzari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau online cu articole sportive? Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desi e o piata cu jucatori cunoscuti, daca vrei sa vinzi articole sportive online exista cateva tehnici pe care le poti folosi. Tine cont ca oamenii cumpara mai mult de pe mobil, asa ca site-ul si mesajele tale ar trebui sa fie optimizate pentru ei. De asemenea, trendurile si contextul social influenteaza mult tipul de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17486,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-17485","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum vinzi articole sportive online - Promovare magazin de sport<\/title>\n<meta name=\"description\" content=\"Vrei sa vinzi articole sportive online? Sau o faci deja si cauti metode eficiente de promovare in nisa sport ? 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