{"id":17589,"date":"2021-08-18T15:38:25","date_gmt":"2021-08-18T12:38:25","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=17589"},"modified":"2022-01-04T14:16:49","modified_gmt":"2022-01-04T11:16:49","slug":"promovare-magazin-cadouri-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-cadouri-online\/","title":{"rendered":"Ghid: Cum sa vinzi cadouri online &#8211; Idei de promovare pentru un magazin de cadouri online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Orice produs poate fi un cadou, daca il cumperi cu aceasta intentie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa cu siguranta e interesant sa iti construiesti un business in jurul unui domeniu atat de emotional, precum este cel al cadourilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideea de baza e sa stii cum sa te diferentiezi, avand in vedere cat de mare si aglomerata este aceasta piata.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai trebuie sa stii ca, in general,<\/span><b> femeile cumpara mai multe cadouri decat barbatii, iar cautarile pentru cadouri au tendinta sa inceapa devreme, mai ales in preajma sarbatorilor populare.<\/b><\/p>\n<div style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media3.giphy.com\/media\/cJASu2z28z1z2YYYiy\/giphy.gif?cid=ecf05e47d8hfeth6sluppfp3ekooy2tb1v6xykevi9h90vmr&amp;rid=giphy.gif&amp;ct=g\" width=\"480\" height=\"400\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Sunt lucruri de care sa tii cont in pregatirea campaniilor de marketing, daca vrei ca oferta ta sa ajunga la oamenii potriviti, in momentul potrivit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aici vei gasi un ghid complet despre cum sa iti gandesti afacerea de cadouri online, dar si cateva idei de promovare, gata de aplicat.<\/span><!--more--><\/p>\n<h2><b>Cuprins Ghid: Cum vinzi cadouri online<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Gaseste ce te diferentiaza &#8211; Bune practici de branding in nisa cadouri<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Raspunde la intrebarile frecvente, in multiple pagini<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Aplicatii Gomag recomandate pentru un magazin de cadouri<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Atentie la fotografiile de produs<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Foloseste filtrele corect<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Adauga vouchere cadou, pe langa produse<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Ai nevoie de un program de fidelizare, neaparat<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#8\">Idei de promovare pentru un magazin online de cadouri<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#9\">Impinge in fata produsele vedeta, pentru a aduce trafic in magazin<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Idei de articole pe blog pentru un magazin online de cadouri<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Ce postezi pe Facebook, Instagram, TikTok, YouTube etc., cand vinzi cadouri?<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Campaniile de marketing pentru clienti noi vs. clienti existenti<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Creeaza campanii dedicate pe o tema anume<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Fa parteneriate cu alte firme si cu influenceri<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Idei pentru campaniile tale PPC<\/a><\/strong><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi online cadouri si bijuterii cu platforma Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/VYGmnlERcbI?start=9&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>Cum sa iti gandesti afacerea cand vinzi cadouri online<\/b><\/h2>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Gaseste ce te diferentiaza &#8211; Bune practici de branding in nisa cadouri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vinzi cadouri corporate? Pentru copii? Cadouri personalizate? Produse specifice pentru un anumit public (pescari, pasionati de mare, de sport, de anumite culturi)?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cadouri pentru ocazii specifice: nunti, botezuri, aniversari, onomastici, Craciun, 8 Martie, Paste, Valentine\u2019s Day?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cadouri feminine, in culori pastelate? Cadouri vintage?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotaraste-te ce vinzi, cu un ochi pe Google Trends, si altul pe magazinele existente de cadouri (chiar si cele pe care le cunosti la nivel local).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur, ar fi ideal sa aduci in magazin obiecte de care ti-e drag, personal, insa e important sa intelegi profitabilitatea produselor vs. competitie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca, atunci cand esti la inceput, e greu sa obtii un profit bunicel (de care ai nevoie pentru a-l reinvesti), fata de firmele cunoscute deja pe piata care vand aceleasi produse.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Mindblower.ro dupa 6 luni pe  Gomag - Vezi Parerea Clientilor si activitatea lor zilnica\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XfYHlRfgbqc?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>Planul de actiune:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descrie ce vrei sa vinzi <\/b><span style=\"font-weight: 400;\">&#8211; fa-ti o lista cu produsele pe care vrei sa le pui la vanzare.<\/span><i><span style=\"font-weight: 400;\"> Ce le face unice? La ce folosesc si ce reactii pot trezi?<\/span><\/i><span style=\"font-weight: 400;\"> Cuvintele pe care le folosesti acum iti vor fi de folos in momentul in care imbunatatesti descrierile de produse.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gandeste-te cine sunt potentialii tai completitori <\/b><span style=\"font-weight: 400;\">&#8211; varsta, gen, locatie, interese, nevoi, obiceiuri etc. Poti vinde catre toata lumea, sau poti vinde catre audiente mai specifice. <\/span><i><span style=\"font-weight: 400;\">Ai grija doar sa nu fie prea specifice, prea mici.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analizeaza-ti bine competitia<\/b><span style=\"font-weight: 400;\"> &#8211; nu adu acelasi tip de produse, pentru ca vei lupta din start pentru pozitii in Google si vizibilitate cu cineva care are deja experienta in aceasta zona.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prezinta echipa<\/b><span style=\"font-weight: 400;\"> &#8211; confera umanitate magazinului prin descrierea echipei si a oamenilor care urmeaza sa se ocupe de comenzile clientilor. Foloseste numele lor, fotografii cu colegii tai si cu tine, o mascota a magazinului, precum si recomandari sau preferinte care va fac unici.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege un nume descriptiv, dar usor de memorat si de scris<\/b><span style=\"font-weight: 400;\"> &#8211; e important ca oamenii sa te retina, pentru a se intoarce in magazin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce oferi in plus <\/b><span style=\"font-weight: 400;\">&#8211; <\/span><b>puncte de paritate<\/b><span style=\"font-weight: 400;\"> (adica sa faci aceleasi actiuni ca si competitorii, pentru ca oamenii se asteapta sa le ai) sunt livrarea direct catre destinatarul cadoului, fara factura in colet, ambalarea de cadou, adaugarea unei felicitari cu mesaj. Dar gandeste-te si la <\/span><b>punctele de diferentiere<\/b><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">pachete misterioase? Personalizare? Continut premium? Produse extra in colet? Program VIP cu beneficii diferite de ale competitorilor?\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa-ti clientii sa zambeasca <\/b><span style=\"font-weight: 400;\">&#8211; acorda atentie imaginilor, descrierilor de produse, triggerelor (lead magnet de tip roata norocului), creeaza bannere cu mesaje dragute sau amuzante, ascunde easter eggs prin site (poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119513-Marcaje-Promotionale\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marcaje promotionale<\/span><\/a><span style=\"font-weight: 400;\"> pentru a le semnaliza) si, foarte important, continua sa trezesti emotii inclusiv dupa cumparare (<\/span><i><span style=\"font-weight: 400;\">mesajele de confirmare comanda si experienta la despachetare<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-produse-personalizate-online\/\"><b>Idei de promovare pentru un magazin online cu produse personalizate<\/b><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Raspunde la intrebarile frecvente, in multiple pagini<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Intrebarile frecvente ale clientilor sunt, practic, obiectiile din mintea lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Faptul ca le cunosti si ai raspunsuri care sa vina in intampinarea lor, reprezinta un avantaj enorm pentru tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In principiu, vei afla specific intrebarile frecvente ale clientilor tai in timp. Le poti culege din discutiile telefonice, de pe live chat sau discutiile cu persoanele de la suport si vanzari.<\/span><\/p>\n<h3><b>Insa poti preconiza anumite intrebari din start:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intrebari legate de comenzi si magazin<\/b><span style=\"font-weight: 400;\"> &#8211; cum sa cumpere, ce trebuie sa stie, termen de livrare, costuri suplimentare, retur daca nu sunt multumiti, ce nu se poate returna, metode de plata, la ce sa se astepte dupa comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intrebari legate de produse specifice <\/b><span style=\"font-weight: 400;\">&#8211; raspunzi prin intermediul descrierilor de produs (dar si a imaginilor din descrieri): la ce foloseste produsul, cum poate fi folosit, in ce conditii, daca poate fi personalizat si cum, din ce material sunt create etc.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17595 size-full\" title=\"precomenzi-cadouri-produse-noi\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/precomenzi-cadouri-produse-noi.png\" alt=\"precomenzi-cadouri-produse-noi\" width=\"1536\" height=\"696\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/precomenzi-cadouri-produse-noi.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/precomenzi-cadouri-produse-noi-1280x580.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/precomenzi-cadouri-produse-noi-980x444.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/precomenzi-cadouri-produse-noi-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<h3><b>Pont!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Poti semnaliza in pagini cand se aprope o ocazie pentru cadouri. De exemplu, poti crea un <\/span><b>calendar cu evenimentele de care nu trebuie sa uite:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zi onomastice &#8211; Maria, Stefan, Vasile, Gheorghe, Ion, Paula, Nicolae etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craciun<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valentine\u2019s Day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">8 Martie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anul nou<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ziua copilului<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zile internationale &#8211; Ziua sotului \/ sotiei, ziua internationala a fericirii, ziua pacalelilor, ziua iubitorilor de carti, ziua pisicii, ziua internationala a cafelei etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inceputul si finalul unor semne zodiacale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Festivaluri si alte evenimente locale<\/span><\/li>\n<\/ul>\n<p><a name=\"3\"><\/a><\/p>\n<h2><b>3. Aplicatii Gomag recomandate pentru un magazin de cadouri:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener\"><b>Produs configurabil<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; util cand vrei sa oferi produse personalizate sau beneficii extra personalizate (felicitari, gravari, <\/span><i><span style=\"font-weight: 400;\">make your box<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; cu optiuni de produse dintre care sa aleaga etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener\"><b>Pachete de produse<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; poti face pachete din diverse produse sau produs + produs mai ieftin gratuit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\"><b>Produse bundle<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; creezi un nou produs, de sine statator, din multiple produse aflate la vanzare in magazin (kit-uri, cutia petrecaretului etc.). Produsul bundle te ajuta prin faptul ca stocul produselor implicate scade automat la fiecare comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111894-Servicii-extra\" target=\"_blank\" rel=\"noopener\"><b>Servicii extra<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; felicitare, personalizare, servicii de la parteneri (vouchere la restaurante, escape room sau alte experiente extreme).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119033-Recomandari\" target=\"_blank\" rel=\"noopener\"><b>Recomandari avansate<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; in cos, in pagina &#8211; impachetare cadou, produse complementare la un pret bun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111294-Cadouri-in-Cosul-de-Cumparaturi\" target=\"_blank\" rel=\"noopener\"><b>Cadou in cos<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; poti prezenta produse cadou astfel incat achizitia sa fie extra satisfacatoare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005094253-Galerie-imagini\" target=\"_blank\" rel=\"noopener\"><b>Galerie imagini<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; poti prezenta imagini primite de la clienti cu produsele tale sau poti crea o galerie cu procesul de trimitere si experienta la despachetare a unui cadou.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-bijuterii-cadouri\/\"><b>8 Aplicatii Gomag pentru Bijuterii &amp; Cadouri in magazinul tau<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17593 size-full\" title=\"recomandari-produse-cadouri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-cadouri.png\" alt=\"recomandari-produse-cadouri\" width=\"1509\" height=\"695\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-cadouri.png 1509w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-cadouri-1280x590.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-cadouri-980x451.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-cadouri-480x221.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1509px, 100vw\" \/><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Atentie la fotografiile de produs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Descrierile de produs si imaginile sunt cele care iti vor vinde produsele in magazin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fotografiile atrag primele atentia si formeaza o idee in mintea clientului &#8211; va potrivi ceea ce vede, cu o anumita reactie din partea destinatarului cadoului. Acesta e primul stimul ce contribuie la decizia lui.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca acorda atentie fotografiilor:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste imagini mari, clare<\/b><span style=\"font-weight: 400;\"> &#8211; 6-8 fotografii, cu produsul din mai multe unghiuri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Afiseaza produsul pe fundal alb, dar si in context <\/b><span style=\"font-weight: 400;\">(in timp ce este folosit sau purtat).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga fotografii in primul ecran, langa buy box, dar si in interiorul descrierii <\/b><span style=\"font-weight: 400;\">de produs, mai ales daca sunt exemplificative pentru anumite scenarii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nu uita de video <\/b><span style=\"font-weight: 400;\">&#8211; ar fi ideal sa surprinzi produsul in actiune, reactii la unboxing si primirea cadoului.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17597 size-full\" title=\"pagina-produs-cadouri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/pagina-produs-cadouri.png\" alt=\"pagina-produs-cadouri\" width=\"1693\" height=\"1817\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/pagina-produs-cadouri.png 1693w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/pagina-produs-cadouri-1280x1374.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/pagina-produs-cadouri-980x1052.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/pagina-produs-cadouri-480x515.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1693px, 100vw\" \/><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Foloseste filtrele corect<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uite cateva posibile filtre pe care le poti folosi (depind de categorii si tipul de produse):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tip de produse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Destinatar cadou<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pret<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marimi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producatori<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Status stoc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rating<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ideea e sa folosesti filtre cat mai specifice care sa simplifice procesul de cautare al clientilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca nu iti fie teama sa te lungesti cu filtrele de genul tip de produse (pentru ce ocazie, pentru ce tip de personalitate, pentru ce destinatie).<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Adauga vouchere cadou, pe langa produse<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Voucherele au ajuns un cadou din ce in ce mai popular, mai ales cand trebuie sa iei ceva cuiva despre care nu stii mare lucru.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau pur si simplu preferi ca destinatarul cadoului sa aleaga ceva de care are neaparata nevoie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voucherele cadou sunt potrivite pentru orice tip de magazin online, nu doar pentru unul specific de cadouri.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17601 size-full\" title=\"voucher-cadou-magazin\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/voucher-cadou-magazin.png\" alt=\"voucher-cadou-magazin\" width=\"1482\" height=\"701\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/voucher-cadou-magazin.png 1482w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/voucher-cadou-magazin-1280x605.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/voucher-cadou-magazin-980x464.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/voucher-cadou-magazin-480x227.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1482px, 100vw\" \/><\/p>\n<h3><b>Cum poti sa prezinti vouchere cadou folosind Gomag?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Creeaza un produs nou in magazin (sau mai multe, daca nu vrei sa specifici multiple valori prin aplicatia Produs configurabil).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adauga imaginea unui card, imagine pe care o poti crea simplu din Canva sau alte programe de editare. O descriere atragatoare cu accent pe beneficii si gata, noul tau produs poate fi facut public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti avea multiple produse de tip gift card, in functie de valoarea acestora. Sau poti avea un singur produs, cu optiuni la alegere prezentate prin Produs configurabil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odata produsul cumparat, este trimis un email cu un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930453-Cos-de-Cumparaturi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cod de reducere<\/span><\/a><span style=\"font-weight: 400;\"> unic pe care il poate folosi (daca este trimis direct la destinatar) sau il poate trimite destinatarului, pentru a face cumparaturi in magazinul tau, de valoarea specificata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cupoane-de-reducere-in-magazinul-tau-online\/\"><b>Cupoane de reducere: cum le folosesti sa vinzi profitabil in magazinul tau online<\/b><\/a><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>7. Ai nevoie de un program de fidelizare, neaparat<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Industria cadourilor online este una foarte propice pentru implementarea unui program de fidelizare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti doresti clienti loiali, multumiti de achizitiile lor, care sa se tot intoarca in magazin si sa cumpere. Nu-i asa?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Normal ca da. Clientii fideli sunt mai ieftin de atras \/ convins si, in plus, sunt foarte predispusi sa te promoveze gratis in fata prietenilor.<\/span><\/p>\n<h3><b>Ce tehnici de fidelizare poti folosi in magazinul tau de cadouri?<\/b><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca ai persoane competente pe live chat si suport clienti<\/b><span style=\"font-weight: 400;\"> &#8211; mai mult decat iti poti imagina, discutiile cu angajatii tai determina modul in care afacerea ta este perceputa de catre clienti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera puncte de fidelitate la fiecare achizitie <\/b><span style=\"font-weight: 400;\">&#8211; folosesti <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia Puncte de fidelitate<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag, atat pentru comenzi, cat si pentru crearea unui cont in magazin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura o experienta wow la despachetare<\/b><span style=\"font-weight: 400;\"> &#8211; indiferent unde ajunge coletul tau (direct la destinatar sau la client), asigura-te ca factura nu e in pachet (se trimite doar pe email), iar coletul contine atentii extra &#8211; ceva dulce, un bilet, un voucher pentru o viitoare comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite email-uri de reminder in functie de istoricul de cumparare<\/b><span style=\"font-weight: 400;\"> &#8211; daca anul trecut, in aceasta perioada, un client a cumparat pentru cineva un cadou, aminteste-i sa faca acelasi lucru si anul asta.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Creeaza si un landing page \/ pagina statica in care sa prezinti regulile programului.<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Ofera clientilor fideli beneficii speciale<\/b><span style=\"font-weight: 400;\"> &#8211; coduri de reducere vizibile doar in email-urile pe care le primesc ei, acces early bird la produsele noi in magazin, ghiduri si cataloage cu idei de cadouri, cadouri extra de care sa se bucure, scrisori de multumire etc.<\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/principalele-strategii-de-fidelizare-a-clientilor-in-ecommerce\/\"><b>Principalele strategii de fidelizare a clientilor in eCommerce<\/b><\/a><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17598 size-full\" title=\"program-fidelizare-cadouri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/program-fidelizare-cadouri.png\" alt=\"program-fidelizare-cadouri\" width=\"1175\" height=\"535\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/program-fidelizare-cadouri.png 1175w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/program-fidelizare-cadouri-980x446.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/program-fidelizare-cadouri-480x219.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1175px, 100vw\" \/><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>Idei de promovare pentru un magazin online de cadouri<\/b><\/h2>\n<p><a name=\"9\"><\/a><\/p>\n<h2><b>1. Impinge in fata produsele vedeta, pentru a aduce trafic in magazin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Produsele vedeta sunt cele unice in magazinul tau sau best sellers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pot fi produse create de tine sau ceva ce nu se mai gaseste pe piata, dar de care oamenii au nevoie. Asa ca le cauta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Produsele vedeta sunt cele care atrag trafic si creeaza tractiune pentru alte produse din magazin. Asa ca pariaza pe ele in campaniile de marketing, in special cele de reclama platita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E posibil sa ai un catalog foarte divers in magazin. Asa ca e dificil sa ai un buget consistent pentru promovarea fiecarui produs in parte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea exista produsele vedeta &#8211; odata ce clientii intra in magazin, poti folosi pop-up-uri si landing page-uri specifice pentru a-i ghida mai departe spre produse similare sau potrivite pentru intentia lor de cautare.<\/span><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>2. Idei de articole pe blog pentru un magazin online de cadouri<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cele mai tari cadouri pentru <\/span><b>[persoana]<\/b><span style=\"font-weight: 400;\"> de <\/span><b>[ocazie]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cadouri pentru iubitorii de <\/span><b>[hobby]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ghid complet de cadouri pentru<\/span><b> [ocazie]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Idei de cadouri pentru <\/span><b>[zodie, grad de rudenie, tip de personalitate]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interviu cu un coleg<\/b><span style=\"font-weight: 400;\"> din echipa (unde poate oferi si recomandari dintre produsele lui preferate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Manifestul magazinului <\/b><span style=\"font-weight: 400;\">&#8211; despre ideile in care crezi si scopul pentru care ai creat magazinul, misiunea si valorile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educa-ti clientii<\/b><span style=\"font-weight: 400;\"> &#8211; cum sa aleaga cadoul perfect, cum sa se pregateasca pentru un sezon de cadouri, cum sa se asigure ca produsul ales ajunge fara probleme la destinatie, cum sa aleaga serviciul extra potrivit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Idei de mesaje si urari de <\/span><b>[ocazie]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interviu video si text<\/b><span style=\"font-weight: 400;\"> cu un influencer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Concurs sau tombola<\/b><span style=\"font-weight: 400;\"> legata de o anumita campanie de marketing sau ocazie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lucruri pe care nu le stiai despre <\/span><b>[ocazii, tip de produse, zodii]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Despre <\/span><b>beneficiile programului tau de fidelizare<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video sau povesti primite de la clienti<\/b><span style=\"font-weight: 400;\"> cu despachetare sau reactia destinatarilor cadourilor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum arata o zi la magazinul <\/span><b>[nume magazin]<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17591 size-full\" title=\"articole-blog-cadouri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/articole-blog-cadouri.png\" alt=\"articole-blog-cadouri\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/articole-blog-cadouri.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/articole-blog-cadouri-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/articole-blog-cadouri-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/articole-blog-cadouri-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>3. Ce postezi pe Facebook, Instagram, TikTok, YouTube etc., cand vinzi cadouri?<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Sarbatoreste <\/span><b>zilele internationale<\/b><span style=\"font-weight: 400;\"> in legatura cu produsele tale.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creeaza un <\/span><b>calendar de evenimente lunare<\/b><span style=\"font-weight: 400;\"> de care sa tina cont pentru a lua cadouri din timp.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Posteaza<\/span><b> recenzii de la clienti <\/b><span style=\"font-weight: 400;\">si povesti despre reactiile destinatarilor.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Promoveaza <\/span><b>video-uri, articole pe blog si evenimente <\/b><span style=\"font-weight: 400;\">la care participi.<\/span><\/li>\n<li><b>Employee takeover sau cu un brand partener<\/b><span style=\"font-weight: 400;\"> &#8211; o zi \/ saptamana in care sa posteze altcineva decat specialistul de social media sau tu.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Invita urmaritorii<\/span><b> sa se aboneze in comunitatea ta.<\/b><\/li>\n<li><b>Intrebari <\/b><span style=\"font-weight: 400;\">cu alegere intre mai multe variante.\u00a0<\/span><\/li>\n<li><b>Meme-uri <\/b><span style=\"font-weight: 400;\">pentru tip de personalitate cu tag catre cineva care obisnuieste sa faca acelasi lucru.<\/span><\/li>\n<li><b>Tips &amp; tricks <\/b><span style=\"font-weight: 400;\">pentru alegerea cadoului perfect pentru [ocazie, tip de personalitate, grad de rudenie etc.].<\/span><\/li>\n<li><b>Concurs <\/b><span style=\"font-weight: 400;\">cele mai kitchoase urari de [ocazie].<\/span><\/li>\n<li><b>Carusel <\/b><span style=\"font-weight: 400;\">cu sugestii de cadouri pentru [ocazie, tip de personalitate etc.].<\/span><\/li>\n<li><b>Video-uri <\/b><span style=\"font-weight: 400;\">unboxing, review sau descriptive pentru diverse cadouri, incepand cu produsele vedeta.<\/span><\/li>\n<li aria-level=\"1\"><b>Aceasta zi in istorie<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stirile <\/b><span style=\"font-weight: 400;\">saptamanii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Teasing <\/b><span style=\"font-weight: 400;\">pentru campanii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cele mai vandute<\/b><span style=\"font-weight: 400;\"> luna asta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Live <\/b><span style=\"font-weight: 400;\">impreuna cu un influencer sau de la un eveniment organizat la birou.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Grafice cu subiecte din blog<\/b><span style=\"font-weight: 400;\"> sau folosite in anumite articole.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17594 size-full\" title=\"idei-postari-social-media-cadouri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/idei-postari-social-media-cadouri.png\" alt=\"idei-postari-social-media-cadouri\" width=\"691\" height=\"680\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/idei-postari-social-media-cadouri.png 691w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/idei-postari-social-media-cadouri-480x472.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 691px, 100vw\" \/><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>4. Campaniile de marketing pentru clienti noi vs. clienti existenti<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La fel ca in orice alta industrie, poti sa iti scazi costurile de marketing daca iti segmentezi clientii si le faci oferte relevante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu te hazarda sa trimiti aceleasi mesaje si promotii catre toata lumea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clientii tai sunt oameni diferiti, cu nevoi si idei diferite, asa ca nu au cum sa fie relevante pentru toti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cel mai simplu e sa iti segmentezi clientii in clienti noi si clienti existenti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur, segmentarea poate merge mai departe in functie de interese sau criterii demografice, istoricul de achizitie sau preferintele identificate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar deocamdata hai sa ne concentram pe primul grad de segmentare.<\/span><\/p>\n<h3><b>Cum faci campanii pentru achizitie clienti noi<\/b><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeteaza pe interese, ocazii si diverse criterii demografice<\/b><span style=\"font-weight: 400;\"> &#8211; varsta, sex, locatie (pentru livrarea mai rapida in apropierea locatiei tale).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marseaza pe vizual <\/b><span style=\"font-weight: 400;\">&#8211; du-ti produsele prin carusele pe Facebook Ads si postari colorate (totusi, atentie la paleta de culori a brandului).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promoveaza inclusiv blogul si video-urile de educare<\/b><span style=\"font-weight: 400;\"> &#8211; vrei sa iti pregatesti lead-urile pentru a face achizitia si pentru a te asigura ca totul e in regula pana la final.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poti folosi un lead magnet<\/b><span style=\"font-weight: 400;\"> pentru a obtine adresele lor de email sau alte date de contact, de unde iti va fi mai usor sa le faci oferte si sa le transmiti diverse mesaje.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa SEO onsite <\/b><span style=\"font-weight: 400;\">(<\/span><i><span style=\"font-weight: 400;\">meta tag-uri, optimizarea imaginilor, adaugarea sitemap in Google Search Console<\/span><\/i><span style=\"font-weight: 400;\">) <\/span><b>si offsite<\/b><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">atragi backlink-uri &#8211; de exemplu, in ghiduri cu idei de cadouri create de diversi bloggeri<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analizeaza datele din Google Analytics<\/b><span style=\"font-weight: 400;\"> si concentreaza-ti eforturile (si bugetul) pe canalele care iti aduc clienti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa campanii in functie de stadiul din funnel <\/b><span style=\"font-weight: 400;\">&#8211; early bird pentru cumparatorii care cumpara devreme, gift card si livrare in 2 ore pentru cumparatorii de ultim minut, alege dintre best sellers cu stocul in scadere.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste dovezi de credibilitate <\/b><span style=\"font-weight: 400;\">&#8211; rating bun, recenzii de la clienti, continut primit de la clienti. Afiseaza-l peste tot in site, si in special in locurile de decizie (pagina de produs, cos si checkout).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza un exit pop-up <\/b><span style=\"font-weight: 400;\">cu o mica reducere.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Promoveaza beneficiile de care se bucura clientii fideli.<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17596 size-full\" title=\"video-prezentare-magazin-cadouri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/video-prezentare-magazin-cadouri.png\" alt=\"video-prezentare-magazin-cadouri\" width=\"692\" height=\"651\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/video-prezentare-magazin-cadouri.png 692w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/video-prezentare-magazin-cadouri-480x452.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 692px, 100vw\" \/><\/p>\n<h3><b>Campaniile pentru clientii existenti si clientii fideli<\/b><\/h3>\n<ul>\n<li><b>Foloseste remarketing <\/b><span style=\"font-weight: 400;\">pentru a recupera interesul si cosurile abandonate.<\/span><\/li>\n<li aria-level=\"1\"><b>Trimite-le oferte si reduceri valabile exclusiv pentru ei.<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite remindere in functie de istoricul de cumparare<\/b><span style=\"font-weight: 400;\"> si activitatea in site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invita clientii sa iti recomande magazinul <\/b><span style=\"font-weight: 400;\">&#8211; le poti oferi coduri specifice de reduceri pe care sa le promoveze pe conturile lor sau prin mesagerie (asa vei stii si de unde ajung clientii noi).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aloca un anumit tag clientilor fideli sau aloca-i intr-un grup VIP<\/b><span style=\"font-weight: 400;\"> &#8211; apoi foloseste GoBotii din Gomag pentru a le trimite email-uri si SMS-uri in functie de ocazie (sarbatori, zile onomastice, valoarea cosurilor).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite-le email-uri cu recomandari de produse complementare <\/b><span style=\"font-weight: 400;\">ca idei de cadouri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite-le ocazional articole si continut inspirational<\/b><span style=\"font-weight: 400;\"> care ii pot distra sau invata ceva.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\"><b>Planul de marketing 2021 \u2013 Calendar pentru 365 de zile de postari, continut si idei de promovare<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17599 size-full\" title=\"reminder-ocazie-cadouri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reminder-ocazie-cadouri.png\" alt=\"reminder-ocazie-cadouri\" width=\"597\" height=\"688\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reminder-ocazie-cadouri.png 597w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reminder-ocazie-cadouri-480x553.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 597px, 100vw\" \/><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>5. Creeaza campanii dedicate pe o tema anume<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In nisa cadouri ai o multime de ocazii sa organizezi campanii de marketing. O gramada de sarbatori, zile onomastice si zile internationale pe care nu trebuie sa le ratezi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti face campanii de o zi, dar si campanii pe o perioada indelungata, organizate ca la carte.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17600 size-full\" title=\"campanii-cadouri-tematice\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/campanii-cadouri-tematice.png\" alt=\"campanii-cadouri-tematice\" width=\"749\" height=\"797\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/campanii-cadouri-tematice.png 749w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/campanii-cadouri-tematice-480x511.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 749px, 100vw\" \/><\/p>\n<h3><b>Cu obiective, perioada de teasing, mail-uri de reminder, targetari si materiale de marketing diverse.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In fiecare campanie e indicat sa ai un landing page cu produse alese conform temei de campanie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Faptul ca iti faci astfel de campanii iti permite automat sa folosesti grafice super variate legate de tema respectiva, astfel incat vei fi relevant in acel moment.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17592 size-full\" title=\"newsletter-cadouri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/newsletter-cadouri.png\" alt=\"newsletter-cadouri\" width=\"773\" height=\"1300\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/newsletter-cadouri.png 773w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/newsletter-cadouri-480x807.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 773px, 100vw\" \/><br \/>\n<a name=\"14\"><\/a><\/p>\n<h2><b>6. Fa parteneriate cu alte firme si cu influenceri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O metoda buna de promovare in industria cadourilor e sa iti alegi parteneri de business care sa o iti faca reclama in fata publicului lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acesti parteneri pot fi clientii fideli ai magazinului, alte branduri care au legatura cu industria cadourilor (sau nu) sau influenceri si bloggeri, lideri de opinie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nisa cadourilor e una extrem de versatila.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu ai nevoie neaparat de parteneri nisati pe domeniul tau, pentru a te promova.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pana la urma, toata lumea face cadouri si ce ne intereseaza e sa aflam magazine cu oferte faine de care sa putem profita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa o lista cu posibili parteneri si apoi contacteaza-i. Vezi care sunt conditiile de colaborare, pe termen lung sau scurt, si creati actiuni frumoase impreuna.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18702641\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a name=\"15\"><\/a><\/p>\n<h2><b>7. Idei in campaniile tale PPC pentru vanzarea de cadouri online<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Shopping Ads<\/b><span style=\"font-weight: 400;\"> ar trebui sa fie de capatai &#8211; adauga <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360009782739-Google-Shopping-Ads\" target=\"_blank\" rel=\"noopener\">feed-ul din Gomag<\/a> in Merchant Center si incepe sa iti promovezi produsele pe Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste carusele <\/b><span style=\"font-weight: 400;\">cu catalogul tau de produse, inclusiv pe remarketing (Facebook Ads).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ruleaza reclamele din Facebook si pe Instagram<\/b><span style=\"font-weight: 400;\">, in special pe cele cu vizualuri deosebite.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste culori vii, <\/b><span style=\"font-weight: 400;\">care atrag atentia &#8211; inclusiv gif-uri!!!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste extensii <\/b><span style=\"font-weight: 400;\">de apel si sitelinks pentru search Ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga un cronometru cu numaratoare inversa<\/b><span style=\"font-weight: 400;\"> in reclamele search, mai ales cand se apropie perioada de final a campaniei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promoveaza ghiduri de cadouri cu Google Display Ads <\/b><span style=\"font-weight: 400;\">(pe post de lead magnet) si <\/span><b>video-uri cu testimoniale filmate sau cum se comanda din magazin, cu reclame pe YouTube \/<\/b><span style=\"font-weight: 400;\"> Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pune accent pe ceea ce e mai important, in functie de platforma folosita &#8211; de exemplu, pe Facebook si Insta merge bine transportul gratuit si reducerile.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau online de cadouri? Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orice produs poate fi un cadou, daca il cumperi cu aceasta intentie. Insa cu siguranta e interesant sa iti construiesti un business in jurul unui domeniu atat de emotional, precum este cel al cadourilor. Ideea de baza e sa stii cum sa te diferentiezi, avand in vedere cat de mare si aglomerata este aceasta piata.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17590,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-17589","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum sa vinzi cadouri online - Idei de promovare magazin de cadouri online<\/title>\n<meta name=\"description\" content=\"Vrei sa iti faci un magazin de cadouri online sau ai deja unul? Descopera idei de promovare, dar si sugestii de business gata de aplicat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-cadouri-online\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum sa vinzi cadouri online - Idei de promovare magazin de cadouri online\" \/>\n<meta property=\"og:description\" content=\"Vrei sa iti faci un magazin de cadouri online sau ai deja unul? 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