{"id":18132,"date":"2021-10-05T11:31:00","date_gmt":"2021-10-05T08:31:00","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=18132"},"modified":"2022-01-05T12:04:28","modified_gmt":"2022-01-05T09:04:28","slug":"promovare-magazin-librarie-carti-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/","title":{"rendered":"Ghid: Cum deschizi o librarie online &#8211; Idei de promovare pentru carti online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Poate ca statisticile oficiale si presa spun ca suntem ultimii la citit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar daca arunci o privire in jur, vei vedea ca librariile &#8211; online si offline, inca rezista. La fel cum o fac si alte servicii de imprumut de carte.<\/span><\/p>\n<p><strong>Daca esti pasionat, ai resurse si iti doresti sa vinzi carti online, poti sa intri pe piata si sa atragi clienti.\u00a0<\/strong><\/p>\n<div style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media0.giphy.com\/media\/xr88sYakJn4sg\/giphy.gif?cid=ecf05e47wi78qvvc0c4hhg6xz4pxiz3c949inft7nx9dktoc&amp;rid=giphy.gif&amp;ct=g\" width=\"480\" height=\"270\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Sigur, ca in orice alta nisa vei avea de razbit in audienta librariilor de top (plus ai competitie din partea bibliotecilor si a altor modele de business ce implica lectura \/ moduri de invatare \/ moduri in care sa ne petrecem timpul). Insa exista metode pentru a-ti asigura bucata ta de piata.<\/span><!--more--><\/p>\n<p><strong>Pont!<\/strong><\/p>\n<p>Stiai ca si noi avem o carte?<a href=\"https:\/\/academia.gomag.ro\/ecommerce\/carte-ecommerce-no-bullshit.html\" target=\"_blank\" rel=\"noopener\"><strong> Ecommerce no Bull$#!t<\/strong><\/a> a fost lansata de Black Friday 2019, cand am obtinut primele 400 de comenzi in cateva ore!<\/p>\n<p><span style=\"font-weight: 400;\">Ghidul de fata te ajuta sa iti gandesti sau corectezi strategia de business, si in plus primesti o multime de idei de promovare, gata de pus in practica in propriul tau <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">magazin online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\"><b>Vezi si alte ghiduri pe industrii, aici.<\/b><\/a><\/p>\n<h2><b>Cuprins Ghid Cum deschizi o librarie online<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Specializeaza-te, gaseste-ti USP-ul si tine-te de el<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Multe carti se vand dupa coperta, asa ca atentie la imagini<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Stabileste cine este publicul principal catre care vinzi<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Ce vinzi extra, pe langa carti?<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Bazeaza-te pe clientii fideli si recomandarile lor<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Aplicatii Gomag recomandate pentru o librarie online<\/a><\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong><a href=\"#7\">Idei de promovare pentru o librarie online<\/a><\/strong><\/li>\n<\/ul>\n<ol>\n<li><strong><a href=\"#8\">Colaboreaza cu influenceri si parteneri<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Idei de articole pe un blog de librarie online<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Ce postezi pentru o librarie online pe Facebook, Instagram, YouTube, TikTok etc.<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Foloseste-te de email pentru a atrage clientii in site<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Idei pentru campaniile tale de marketing cand vinzi carti<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Vinde-ti produsele cu ajutorul afiliatilor<\/a><\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-birotica-si-papetarie\/\"><b>Cum vinzi articole de birotica si papetarie online \u2013 Idei de promovare magazin<\/b><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi online cadouri si bijuterii cu platforma Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/VYGmnlERcbI?start=13&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>Cum iti gandesti afacerea de tip librarie online<\/b><\/h2>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Specializeaza-te, gaseste-ti USP-ul si tine-te de el<\/b><\/h2>\n<p>Stii ce iau in calcul clientii cand aleg sa cumpere o carte? Pretul cartii dorite si daca au mai cumparat inainte din libraria ta.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ei, daca sa te bati in preturi nu a fost niciodata o idee buna, e indicat sa faci ceva in privinta fortei de atractie a librariei tale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vrei ca oamenii sa intre si sa faca o prima achizitie, pentru ca de-acolo ti-e mai usor sa ii fidelizezi si sa ii convingi sa revina, sa te aleaga tot pe tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a creste aceasta forta de atractie vei folosi diferite tactici si creative de marketing. Insa, la baza, vei avea nevoie de un brand consistent si diferentiatori clari, interesanti pentru client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul meu e sa gasesti ceea ce face unic afacerea ta. Sa te specializezi.<\/span><\/p>\n<h3><b>Cum iti gasesti nisa?<\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Gandeste-te la un singur aspect:\u00a0<\/b><\/li>\n<\/ul>\n<p>&#8211; <b>gen literar <\/b>&#8211; doar carti YA, doar carti de dezvoltare personala, doar carti de bucate, doar poezii, biografii, benzi desenate, manga etc.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>tip de subiect abordat <\/b><span style=\"font-weight: 400;\">&#8211; religie, sport, cultura, spiritualitate, carti pentru copii, istorie, distopie etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>format carte<\/b><span style=\"font-weight: 400;\"> &#8211; doar ebook-uri, doar audiobook-uri\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>limba <\/b><span style=\"font-weight: 400;\">&#8211; carti doar in engleza, carti in germana, carti in franceza etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>carti de la o anumita editura<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>tip de public<\/b><span style=\"font-weight: 400;\"> &#8211; adolescenti, pasionati de romance, pentru cei care lucreaza in firme, pentru parinti etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>povestea fondatorului<\/b><span style=\"font-weight: 400;\"> &#8211; start vanzari din biblioteca personala, carti din donatii, x% din comenzi merge catre o cauza importanta pentru fondator si audienta, istoric pe piata, promisiune (cele mai noi carti, toate cartile au review, toate cartile au autograf) etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>abonament de carti<\/b><span style=\"font-weight: 400;\"> &#8211; poti face lunar livrari de pachete de carti, insotite de produse care au legatura cu subiectul si personajele cartilor din luna respectiva (semne de carte, cani, sticle de apa, postcards, ilustratii, suveniruri etc.)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18139 size-full\" title=\"librarie-online-unicitate\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/librarie-online-unicitate.png\" alt=\"librarie-online-unicitate\" width=\"1407\" height=\"911\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/librarie-online-unicitate.png 1407w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/librarie-online-unicitate-1280x829.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/librarie-online-unicitate-980x635.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/librarie-online-unicitate-480x311.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1407px, 100vw\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Rezuma intr-o fraza ce faci, de ce si pentru cine. Acesta este USP-ul tau. <\/b><span style=\"font-weight: 400;\">Declara-l in descrieri, pagina despre noi, comunicate de presa si bannere.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stabileste valorile de baza ale librariei si care este misiunea ei <\/b><span style=\"font-weight: 400;\">pe termen lung.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege paleta de culori, fonturile si elementele senzoriale care iti definesc brandul librariei.<\/b><span style=\"font-weight: 400;\"> E vital sa<\/span><i><span style=\"font-weight: 400;\"> te diferentiezi vizual SI sa ai consistenta vizuala<\/span><\/i><span style=\"font-weight: 400;\">. Nu uita ca fonturile si paleta de culori pot transmite anumite senzatii de la prima privire: seriozitate, bucurie, confort, energie, lux, clasic etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Defineste cadrul pentru cultura organizationala a librariei <\/b><span style=\"font-weight: 400;\">&#8211; cum trebuie sa se simta clientii dupa ce interactioneaza cu echipa ta? Ce este important pentru echipa ta? Cum este atmosfera in depozit si la birou? Cum se reflecta valorile firmei in interiorul acesteia (timp pentru citit din programul de lucru, loc pe blog pentru angajati sa isi scrie gandurile si recenziile de carte)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stabileste-ti diferentiatorii<\/b><span style=\"font-weight: 400;\"> &#8211; extinzi perioada de retur? Oferi dublu puncte de fidelitate fata de restul din piata? Oferi un cadou surpriza la fiecare comanda? Altceva:_______?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste mai multe in articolul: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/identitate-si-logo-magazin-online-branding\/\"><b>Identitate si logo magazin online \u2013 10 sfaturi care te vor ajuta sa faci alegeri bune<\/b><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Multe carti se vand dupa coperta, asa ca atentie la imagini<\/b><\/h2>\n<p>Cititorii de cursa lunga pot recunoaste genul cartii, editura, sau editiile imediat ce vad coperta. Desigur, fiecare are preferintele sale si cumpara, uzual, carti din aceeasi categorie.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, cand iti faci site-ul pentru librarie, acorda atentie imaginilor pe care le afisezi la fiecare produs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recomandat, foloseste acelasi tip de pozitie pentru fiecare carte la vanzare, pentru a avea consistenta in site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si, de preferat, titlul sa se poata citi usor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar cand realizezi pachete de carti sau vinzi la pachet o serie intreaga, ai grija sa se vada coperta fiecareia in imaginea principala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De obicei, in nisa librarie, e suficient sa folosesti o singura imagine de produs. Poti folosi si video.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18141 size-full\" title=\"foloseste-video-descriere-produse\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/foloseste-video-descriere-produse.png\" alt=\"foloseste-video-descriere-produse\" width=\"872\" height=\"753\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/foloseste-video-descriere-produse.png 872w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/foloseste-video-descriere-produse-480x414.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 872px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dar, daca ai abonamente de carti + elemente extra, sau cartile fac parte din editii speciale, cu muchii deosebite (pulverizate cu o anumita culoare sau ilustrate), poti folosi multiple imagini, cu accent pe detaliile care fac cartea deosebita.<\/span><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Stabileste cine este publicul principal catre care vinzi<\/b><\/h2>\n<p>Tipul de public abordat poate fi factorul principal de diferentiere al librariei tale, sa fie declarat in USP.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">E o situatie des intalnita la magazinele online cu carti pentru copii, de exemplu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar nu e obligatoriu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Totusi, in momentul in care oamenii intra pe site ar trebui sa isi poata da seama ce tip de carti gasesc la tine si daca ei sunt audienta pe care tu o targetezi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur, vei avea o <\/span><b>categorie principala de public,<\/b><span style=\"font-weight: 400;\"> acei 80% care iti aduc cel mai mult venit \/ profit si sunt mai usor de fidelizat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe caracteristicile lor formezi avatarul clientului ideal, sablonul pe care poti crea campanii de marketing relevante si interesante pentru ei.<\/span><\/p>\n<h3><b>In functie de strategie, tipul de campanie si ocazii, poti segmenta publicul principal in mai multe grupuri.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Aici te ajuta <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">functia Grupuri de clienti<\/span><\/a><span style=\"font-weight: 400;\"> din CRM-ul Gomag &#8211; poti marca clientii pe baza unor caracteristici mai specifice (frecventa de cumparare, valoarea comenzilor, categorie de carte preferata etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar poti avea si <\/span><b>categorii secundare de public<\/b><span style=\"font-weight: 400;\">, care cumpara ocazional de la tine fiind motivati de un factor extern, nu de dorinta intrinseca de a citi cartile expuse in site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, poate cumpara carti cadou, poate site-ul le-a fost recomandat de un clienti loial al brandului tau sau sunt atrasi de o oferta atractiva pe care o promovezi tu (de exemplu, cadou semn de carte handmade la cumparaturi de X lei).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De obicei, acestia reprezinta restul de 20% dintre cumparatorii din magazin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ei faci avatare secundare, ii poti retargeta si le poti oferi gift cards cu timp limitat, pentru a incuraja o achizitie viitoare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/descopera-avatarul-de-client-pentru-afacerea-ta\/\"><b>Descopera avatarul de client pentru afacerea ta \u2013 cui vinzi [Podcast]<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Ce vinzi extra, pe langa carti?<\/b><\/h2>\n<p>Putine librarii in ziua de azi au in catalog doar carti.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Majoritatea prezinta produse asociate cu momentele de relaxare: cesti si ceai sau cafea, <\/span><a href=\"https:\/\/www.gofunnel.ro\/produse\/gofunnel-board-game.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">board games<\/span><\/a><span style=\"font-weight: 400;\">, ciocolata sau alte delicatese, jucarii, articole de birotica si papetarie, articole pentru hobby, manuale scolare, mici decoratiuni pentru casa etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acestea sunt produsele potrivite sa faci <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005096873-Adauga-un-Produs#8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cross-sell, upsell<\/span><\/a><span style=\"font-weight: 400;\"> si prezentari de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pachete<\/span><\/a><span style=\"font-weight: 400;\">. Te ajuta sa cresti valoarea cosurilor, dar nu sunt reperele principale dupa care magazinul este recunoscut in piata.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18138 size-full\" title=\"pachete-produse-carti-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/pachete-produse-carti-gomag.png\" alt=\"pachete-produse-carti-gomag\" width=\"1304\" height=\"915\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/pachete-produse-carti-gomag.png 1304w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/pachete-produse-carti-gomag-1280x898.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/pachete-produse-carti-gomag-980x688.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/pachete-produse-carti-gomag-480x337.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1304px, 100vw\" \/><\/p>\n<h3><b>Asa ca foloseste-le si tu, cu incredere.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Poti sa alegi anumite branduri, un anumit stil sau mod de creare, produse cu poveste si, bineinteles, estetice &#8211; trebuie sa fie asociate automat cu confortul si starea de bine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel de produse extra sunt si un mod de diferentiere fata de restul librariilor si un motiv in plus pentru client sa stea in magazinul tau si sa cumpere mai mult, pentru a se bucura de experienta completa pe care o poti asigura.<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Bazeaza-te pe clientii fideli si recomandarile lor<\/b><\/h2>\n<p>E destul de usor sa iti fidelizezi clientii cand ai o librarie online.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adica, daca i-ai convins sa cumpere odata si le-ai oferit o experienta buna la livrare &#8211; transport rapid, prag pentru transport gratuit si o mica atentie in colet (semn de carte, uzual) &#8211; te vor iubi.<\/span><\/p>\n<p><b>Problema intervine in momentul in care incep sa nu se mai identifice cu mesajele tale din varii motive<\/b><span style=\"font-weight: 400;\">:<\/span><i><span style=\"font-weight: 400;\"> un rebranding sau redesign care ii face confuzi, o oferta draguta de la o alta librarie (de ex., o cana cu mesaj simpatic \/ o lampa cu design fain la cumparaturile de peste 80 de lei), intarzieri fara nicio comunicare la o livrare etc.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In marea majoritate a cazurilor sunt lucruri asupra carora nu ai control (triggere venite de la competitori, dispozitia clientului, atitudinea curierului etc.).\u00a0<\/span><\/p>\n<h3><b>Asa ca trebuie sa lupti pentru loialitate pe partea in care ai control:<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18142 size-full\" title=\"dovezi-incredere-librarie-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/dovezi-incredere-librarie-online.png\" alt=\"dovezi-incredere-librarie-online\" width=\"1745\" height=\"881\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/dovezi-incredere-librarie-online.png 1745w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/dovezi-incredere-librarie-online-1280x646.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/dovezi-incredere-librarie-online-980x495.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/dovezi-incredere-librarie-online-480x242.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1745px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cand faci schimbari mari in site, testeaza reactiile pe un public beta<\/b><span style=\"font-weight: 400;\">, chiar cei mai fideli. Abia dupa ce aduni si studiezi feedback-ul lor decide daca schimbarea va fi implementata in tot site-ul si pentru toata lumea, sau nu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera puncte de fidelitate<\/b><span style=\"font-weight: 400;\"> la crearea contului si la fiecare comanda &#8211; oamenii le aduna si le folosesc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca le comunici clientilor toate etapele de procesare ale comenzii <\/b><span style=\"font-weight: 400;\">&#8211; confirmare primire comanda, comanda procesata, predarea la curier, estimari si notificari privind livrarea pe mail si SMS, si <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111774-Review-uri-Automate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cerere feedback<\/span><\/a><span style=\"font-weight: 400;\"> dupa ce coletul a ajuns la destinatie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Realizeaza o serie de mail-uri de onboarding<\/b><span style=\"font-weight: 400;\"> &#8211; bun venit la [nume magazin], prezentarea librariei, raspuns la intrebarile frecvente, recomandari best sellers, cod de discount de bun venit si ce altceva mai doresti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Grupeaza clientii loiali separat, pe baza frecventei de cumparare si a valorii comenzilor.<\/b><span style=\"font-weight: 400;\"> Bine de stiut ca poti folosi CRM Bot pentru a segmenta acesti clienti in mod automat (poti seta diverse conditii).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa oferte speciale doar pentru clientii fideli &#8211;<\/b><span style=\"font-weight: 400;\"> cadouri exclusive, preturi in premiera, acces mai rapid, prioritate la cartile cu autograf etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/principalele-strategii-de-fidelizare-a-clientilor-in-ecommerce\/\"><b>Principalele strategii de fidelizare a clientilor in eCommerce<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Aplicatii Gomag recomandate pentru o librarie online<\/b><b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360003192514-Alerte-Stoc\" target=\"_blank\" rel=\"noopener\"><b>Alerta stoc<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; clientul se poate abona pentru a primi o notificare in momentul in care reactualizezi stocul. Aplicatie utila atunci cand refaci produsele in timp util, nu peste 3-6 luni.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119033-Recomandari\" target=\"_blank\" rel=\"noopener\"><b>Recomandari avansate<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; poti face upsell si cross-sell personalizat direct in paginile de produs din magazin, sau in cosul de cumparaturi. De exemplu, prin aceasta aplicatie poti oferi ambalare personalizata, semne de carte sau produsele extra despre care povesteam mai sus.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pachete de produse <\/b><span style=\"font-weight: 400;\">&#8211; poti face pachete de tipul produs A + produs B la discount sau produs A + produs B gratuit. Pachetele sunt o metoda buna sa scapi de stocuri, dar si sa cresti valoarea cosurilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\"><b>Produs Bundle<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; practic, creezi un nou produs, de sine statator in magazin. Util cand vrei sa vinzi serii de carti impreuna, la un pret special, sau sa faci combinatii de carti in functie de diferite caracteristici (de ex., pachete <\/span><i><span style=\"font-weight: 400;\">Daca ai citit cartea A, o sa iti placa si B, si viceversa<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360013759760-Abonamente\" target=\"_blank\" rel=\"noopener\"><b>Abonamente<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; utila daca faci pachete lunare &#8211; pot fi Mystery Box cu un anumit gen literar sau pe o anumita tema (enemy to lovers, zeii greci, basme reinterpretate etc.). Sau clientii pot stii din start ce fel de carti urmeaza sa le vina. In orice caz, aplicatia Abonamente automatizeaza comenzile, si clientii isi pot alege singuri intervalul la care sa le vina pachetele.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener\"><b>Produs configurabil<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; cu aceasta aplicatie poti prezenta produse upsell sau cross-sell chiar inainte de butonul Adauga in cos (sunt cele mai vizibile). De asemenea, e utila daca oferi personalizari (de exemplu, pentru ce nume sa faca dedicatie autorul cartii in momentul in care scrie autograful sau cu ce nume sa fie personalizata urarea de pe felicitare SAAAAU daca oferi carti pentru copii personalizate cu numele copiilor ori agende personalizate).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><b>Puncte de fidelitate<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; le-am mentionat si mai sus, sunt un instrument bun sa cresti numarul de conturi inregistrate in magazin, precum si sa obtii clienti fideli. Le setezi odata si ai scapat de griji.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18145 size-full\" title=\"fidelizare-clienti-librarie-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/fidelizare-clienti-librarie-online.png\" alt=\"fidelizare-clienti-librarie-online\" width=\"1200\" height=\"445\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/fidelizare-clienti-librarie-online.png 1200w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/fidelizare-clienti-librarie-online-980x363.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/fidelizare-clienti-librarie-online-480x178.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005094253-Galerie-imagini\" target=\"_blank\" rel=\"noopener\"><b>Galerie de imagini<\/b><\/a> <span style=\"font-weight: 400;\">&#8211; e o aplicatie utila cand vrei sa prezinti imagini primite de la clienti cu comenzile lor, daca faci un concurs cu fotografii sau daca vrei sa prezinti pachete de lectura in anumite stiluri #bookstagram.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\"><b>One-Time Offer<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; cu produsul OTO poti scapa de anumite stocuri sau poti face un fel de tombola (clientul plateste o suma fixa si primeste in colet o carte surpriza care poate valora de 2-3 ori mai mult decat a platit).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-bijuterii-cadouri\/\"><b>8 Aplicatii Gomag pentru Bijuterii &amp; Cadouri in magazinul tau<\/b><\/a><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>Idei de promovare pentru o librarie online<\/b><\/h2>\n<p><a name=\"8\"><\/a><\/p>\n<h2><b>1. Colaboreaza cu influenceri si parteneri<\/b><\/h2>\n<p>Avantajul produselor de librarie &#8211; carti + produse extra &#8211; e ca sunt repere cu dimensiuni si greutate relativ mica, iar pretul nu este unul foarte mare.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, sunt produse de larg consum si care pot fi cumparate de multe ori la impuls. Practic, nu intotdeauna oamenii le cumpara pentru ca au o urgenta sau o nevoie imediata (poate cu exceptia manualelor si a cartilor de specialitate).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le place coperta, le place subiectul, le place genul, cartea ar arata bine in biblioteca personala, cartea e atat de populara incat toata lumea o citeste (sau din contra). Poti sa te gandesti la n motive.<\/span><\/p>\n<h3><b>Cheia e sa VADA cartea respectiva.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Asa ca ai nevoie de cat mai multa expunere pentru brandul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In acest caz te poti baza pe partenerii de business &#8211; incepand de la cafenele, pana la organizatori de evenimente, designeri, lideri de opinie, precum si pe oamenii cu expunere: influencerii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In principiu, micro-influencerii te vor ajuta foarte mult, in special cei de nisa (exista conturi IG sau comunitati dedicate cartilor cu vampiri si YA, de exemplu). Nu trebuie sa te arunci cu bugete si asteptari prea mari pe celebritati si influenceri scumpi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incepe cu cei mai mici, mai nisati, dar al caror public este mai receptiv la mesajele lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/campanii-cu-influenceri-lucruri-pe-care-nu-ti-le-spune-nimeni\/\"><b>Campanii cu influenceri \u2013 Lucruri pe care nu ti le spune nimeni [Podcast]<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18144 size-full\" title=\"continut-influenceri-librarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/continut-influenceri-librarie.png\" alt=\"continut-influenceri-librarie\" width=\"932\" height=\"701\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/continut-influenceri-librarie.png 932w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/continut-influenceri-librarie-480x361.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 932px, 100vw\" \/><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>2. Idei de articole pe un blog de librarie online<\/b><\/h2>\n<ul>\n<li>Recenzii pentru cartile din magazin<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recomandari de carti in functie de personalitate, varsta, interese sau preferinte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cartea vs fimul \/ X filme exceptionale dupa carti best seller<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lista de carti recomandate de oameni faimosi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lista celor mai faine carti pentru [interese: pasionatii de gatit, business, self-help etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lista cartilor care au loc in [epoca: elisabetana \/ loc: Egiptul antic]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Idei de carti hot-hot-hot pentru serile reci de decembrie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clubul de carte: recomandarea saptamanii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top X carti pe care sa le citesti in aceasta primavara<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X carti pe care sa le citesti daca ti-am placut [titlu carte]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviuri sau mese rotunde cu autori de carte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provocari de tipul x carti citite intr-un an (cu exemple pentru inspiratie)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Idei pentru aranjarea cartilor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Idei pentru cum sa faci cele mai cute poze cu carti pentru contul de Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prezinta cartile preferate ale oamenilor din echipa ta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statistici despre lectura, trenduri, top bestsellers in magazinul tau<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teasing pentru campanii de reduceri sau cu o anumita tematica<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Curiozitati despre carti, autori sau premii literare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X personaje din cartile [gen] de care te vei indragosti instant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X carti cadou numai bune pentru [varsta, interese]<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18140 size-full\" title=\"idei-blog-librarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-librarie.png\" alt=\"idei-blog-librarie\" width=\"1920\" height=\"912\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-librarie.png 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-librarie-1280x608.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-librarie-980x466.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-librarie-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>3. Ce postezi pentru o librarie online pe Facebook, Instagram, YouTube, TikTok etc.<\/b><b><\/b><\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organizeaza un concurs<\/b><span style=\"font-weight: 400;\"> &#8211; poti chiar sa faci un parteneriat pentru a oferi premii consistente (carti sau produse oferite de parteneri: vacante, bijuterii etc., depinde de strategie)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prezinta <\/span><b>noutatile <\/b><span style=\"font-weight: 400;\">care vor intra in oferta librariei<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compozitii vizuale estetice <\/b><span style=\"font-weight: 400;\">cu carti si experienta lecturii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Niseaza tema principala a paginii,<\/b><span style=\"font-weight: 400;\"> pentru a forma in jurul ei o comunitate pasionata, nu doar followeri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sondaje<\/b><span style=\"font-weight: 400;\"> cu alegeri intre personaje, \u201ccare a fost mai fain, filmul sau cartea?\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Cartea lunii \/ Cartea saptamanii<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intamplari din depozit, <\/b><span style=\"font-weight: 400;\">cum sunt pregatite comenzile, ce personalitati au angajatii tai<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Meme-uri cu stereotipuri de nisa (<\/b><span style=\"font-weight: 400;\">ex., cumparatul de carti noi, cand ai acasa o groaza de altele pe care nu ai apucat sa le citesti).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sarbatoreste zile internationale<\/b><span style=\"font-weight: 400;\">, inclusiv cele adiacente nisei tale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Populeaza-ti magazinul pe Facebook si Instagram Shopping <\/b><span style=\"font-weight: 400;\">si eticheteaza-ti produsele in postari. E gratis si te ajuta sa obtii un volum suplimentar de vanzari.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Postari tipice pentru bookstagram:<\/b><span style=\"font-weight: 400;\"> #shelfie (rafturi cu carti), vraf de carti in nuantele unei singure culori sau super colorate, \u201clast, now, next\u201d &#8211; ce am citit, ce citesc acum, ce voi citi, #tbr (lista to be read), coltul preferat pentru citit, serii pe care le iubesti, ebook sau audiobook, carti in functie de genul literar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18146 size-full\" title=\"idei-postari-facebook-librarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-postari-facebook-librarie.png\" alt=\"idei-postari-facebook-librarie\" width=\"501\" height=\"638\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-postari-facebook-librarie.png 501w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-postari-facebook-librarie-480x611.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 501px, 100vw\" \/><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>4. Foloseste-te de email pentru a atrage clientii in site<\/b><\/h2>\n<p>Baza ta cu adrese de email este un bun indispensabil, asa ca acorda-i atentie.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ideal ar fi sa ai o strategie continua de lead generation: poti folosi pop-up-uri sau un formular de abonare pe care il afisezi in articolele din blog sau landing page dedicat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideea e sa ai consimtamantul abonatilor, pentru a le trimite mesaje de marketing, despre oferte, despre noutatile din librarie sau campaniile speciale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obisnuieste-i sa primeasca email-uri la anumite ore \/ zile, cu o anumita frecventa si atunci vei vedea ca rata de deschidere si de click va ramane constanta sau va creste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, implementeaza un program de onboarding diferit pentru abonati vs. clienti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, faci cate o serie de mail-uri de bun venit in care le prezinti beneficiile si diferentiatorii librariei, le dai sfaturi si le faci recomandari de produse (best sellers, noutati, recomandari personalizate in functie de istoric).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18147 size-full\" title=\"newsletter-librarie-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/newsletter-librarie-online.png\" alt=\"newsletter-librarie-online\" width=\"596\" height=\"768\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/newsletter-librarie-online.png 596w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/newsletter-librarie-online-480x619.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 596px, 100vw\" \/><\/p>\n<h3><b>Ce mai poti sa trimiti pe newsletter?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Autorul lunii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concursuri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferte speciale &#8211; transport gratuit doar pentru abonati, cod de reducere exclusiv pe email, oferta la care au acces doar abonatii etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tombole<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ultimul articol pe blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recomandari de cadouri pentru diverse ocazii sau situatii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scrisori de la cititori<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Challenge<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Premii si distinctii castigate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Precomenzi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lista noutatilor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/12-tipuri-de-email\/\"><b>12 tipuri de email pe care ar trebui sa le trimiti clientilor<\/b><\/a><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>5. Idei pentru campaniile tale de marketing cand vinzi carti<\/b><\/h2>\n<p>Am facut referire la diverse idei si pe parcursul articolului. Pana la urma, depinde de tine si de strategia aleasa ce canale de marketing, ce mod de abordare si ce creative folosesti.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Uite cateva bune practici pentru campaniile tale de marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fiecare campanie ar trebui sa aiba un obiectiv specific, chiar daca rulezi mai multe in acelasi timp<\/b><span style=\"font-weight: 400;\"> &#8211; stabileste de la inceput ce vrei sa obtii si ce metrici vei folosi pentru a monitoriza mersul campaniei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza campanii dedicate pentru diverse categorii de public, cu mesaje cat mai segmentate, cat mai relevante pentru fiecare grup in parte<\/b><span style=\"font-weight: 400;\">. Aici te poti folosi de <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/gobot-gomag\/\"><span style=\"font-weight: 400;\">GoBoti<\/span><\/a><span style=\"font-weight: 400;\">, roboteii din platforma care pot diferentia grupurile \/ tag-uri si sa trimita mesajele potrivite spre audienta potrivita. La fel te ajuta si aplicatiile de trimitere email (daca faci liste si tag-uri pentru identificare), si optiunile de targetare din instrumentele PPC (Facebook Ads, Google Ads, remarketing, YouTube Ads etc.).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18143 size-full\" title=\"creare-comunitate-promovare-librarie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/creare-comunitate-promovare-librarie.png\" alt=\"creare-comunitate-promovare-librarie\" width=\"947\" height=\"722\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/creare-comunitate-promovare-librarie.png 947w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/creare-comunitate-promovare-librarie-480x366.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 947px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Investeste bugete mai consistente in canalele care iti aduc mai mult <\/b><span style=\"font-weight: 400;\">din rezultatele pe care le astepti. Insa nu uita ca intotdeauna ai nevoie de campanii de brand protect (pentru awareness) si de remarketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intotdeauna stabileste un interval de timp pentru fiecare campanie. <\/b><span style=\"font-weight: 400;\">Promotiile rulate la infinit in acelasi format devin plictisitoare. Chiar daca ai aceleasi reduceri sau aceleasi produse, schimba copy-ul si vizualurile. Prezinta-le intr-un format diferit. Acest lucru va da un boost senzatiilor audientei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste mereu Google Shopping Ads.<\/b><span style=\"font-weight: 400;\"> Sunt o metoda relativ ieftina, dar foarte eficienta sa obtii vanzari. <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360009782739-Google-Shopping-Ads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ai feed in Gomag<\/span><\/a><span style=\"font-weight: 400;\"> pe care il poti incarca in Merchant Center.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20604068\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organizeaza campanii in paralel pentru diversele stadii din Sales Funnel<\/b><span style=\"font-weight: 400;\"> &#8211; colectare adrese de email, onboarding abonati, awareness, educational cu articolele din blog, cross-sell si recomandari clientii existenti, fidelizare prin oferte exclusive, remindere si aniversari etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nu uita sa faci eforturi constante de SEO. <\/b><span style=\"font-weight: 400;\">Optimizeaza paginile de produs pe masura ce le creezi (sau daca ai multe produse, foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360017896193-SEO-Avansat\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia SEO Avansat<\/span><\/a><span style=\"font-weight: 400;\">). Meta titlu, Meta descriere, numele cartii, autor si librarie in denumirea imaginilor, continut si descrieri pe site, blog + link building.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste aici mai multe despre SEO: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><b><\/b><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>6. Vinde-ti produsele cu ajutorul afiliatilor<\/b><\/h2>\n<p>In nisa librarie online afiliatii pot face adevarate minuni. Asa ca, daca ai inceput sa ai deja trafic si ti-ai validat libraria, e momentul sa incepi colaborarea cu diversi afiliati.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Poti folosi platforme precum <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005077374-2Performant-\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2Performant<\/span><\/a><span style=\"font-weight: 400;\"> sau Profitshare, care iti ofera solutia tehnica necesara pentru relatia cu afiliatii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru rezultate cat mai bune, iti recomand sa ai grija de afiliatii tai si sa le pui la indemana materialele necesare pentru a-si face treaba cat mai bine:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bannere<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feed-uri de produse<\/span><\/li>\n<li aria-level=\"1\">Optimizeaza pentru vanzare paginile de produs<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai oferte exclusive pentru cei veniti prin afiliati<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trimiti noutatile la timp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dai bonusuri pentru rezultate extraordinare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incurajezi cumparaturile prin link-ul de afiliat, nu neaparat comenzile la telefon.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-iti-promovezi-magazinul-online-la-cost-per-vanzare\/\"><b>Cum sa iti promovezi magazinul online la cost per vanzare [Studiu de caz]<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru libraria ta online? Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poate ca statisticile oficiale si presa spun ca suntem ultimii la citit. Dar daca arunci o privire in jur, vei vedea ca librariile &#8211; online si offline, inca rezista. La fel cum o fac si alte servicii de imprumut de carte. Daca esti pasionat, ai resurse si iti doresti sa vinzi carti online, poti sa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19130,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-18132","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum deschizi o librarie online - Idei de promovare pentru carti online<\/title>\n<meta name=\"description\" content=\"Ai o librarie online sau vrei sa vinzi carti online? Consulta ghidul: gasesti idei de business si strategii de marketing gata de aplicat!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum deschizi o librarie online - Idei de promovare pentru carti online\" \/>\n<meta property=\"og:description\" content=\"Ai o librarie online sau vrei sa vinzi carti online? Consulta ghidul: gasesti idei de business si strategii de marketing gata de aplicat!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-05T09:04:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-deschizi-librarie-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"657\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-librarie-carti-online\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-librarie-carti-online\\\/\",\"name\":\"Cum deschizi o librarie online - Idei de promovare pentru carti online\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-librarie-carti-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-librarie-carti-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cum-deschizi-librarie-online.jpg\",\"datePublished\":\"2021-10-05T08:31:00+00:00\",\"dateModified\":\"2022-01-05T09:04:28+00:00\",\"description\":\"Ai o librarie online sau vrei sa vinzi carti online? Consulta ghidul: gasesti idei de business si strategii de marketing gata de aplicat!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-librarie-carti-online\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-librarie-carti-online\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-librarie-carti-online\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cum-deschizi-librarie-online.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cum-deschizi-librarie-online.jpg\",\"width\":1080,\"height\":657,\"caption\":\"Ghid: Cum deschizi o librarie online - Idei de promovare pentru carti online\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-librarie-carti-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ghid: Cum deschizi o librarie online &#8211; Idei de promovare pentru carti online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"name\":\"Blog eCommerce - platforma Gomag\",\"description\":\"Idei, sfaturi si studii de caz pentru tine\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\",\"name\":\"Blog eCommerce - platforma Gomag\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"width\":298,\"height\":92,\"caption\":\"Blog eCommerce - platforma Gomag\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomagec\\\/\",\"https:\\\/\\\/x.com\\\/gomagro\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cum deschizi o librarie online - Idei de promovare pentru carti online","description":"Ai o librarie online sau vrei sa vinzi carti online? Consulta ghidul: gasesti idei de business si strategii de marketing gata de aplicat!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/","og_locale":"ro_RO","og_type":"article","og_title":"Cum deschizi o librarie online - Idei de promovare pentru carti online","og_description":"Ai o librarie online sau vrei sa vinzi carti online? Consulta ghidul: gasesti idei de business si strategii de marketing gata de aplicat!","og_url":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/","og_site_name":"Blog eCommerce - platforma Gomag","article_publisher":"https:\/\/www.facebook.com\/gomagec\/","article_modified_time":"2022-01-05T09:04:28+00:00","og_image":[{"width":1080,"height":657,"url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-deschizi-librarie-online.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@gomagro","twitter_misc":{"Timp estimat pentru citire":"18 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/","url":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/","name":"Cum deschizi o librarie online - Idei de promovare pentru carti online","isPartOf":{"@id":"https:\/\/www.gomag.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/#primaryimage"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-deschizi-librarie-online.jpg","datePublished":"2021-10-05T08:31:00+00:00","dateModified":"2022-01-05T09:04:28+00:00","description":"Ai o librarie online sau vrei sa vinzi carti online? Consulta ghidul: gasesti idei de business si strategii de marketing gata de aplicat!","breadcrumb":{"@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/#primaryimage","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-deschizi-librarie-online.jpg","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-deschizi-librarie-online.jpg","width":1080,"height":657,"caption":"Ghid: Cum deschizi o librarie online - Idei de promovare pentru carti online"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-librarie-carti-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gomag.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"Ghid: Cum deschizi o librarie online &#8211; Idei de promovare pentru carti online"}]},{"@type":"WebSite","@id":"https:\/\/www.gomag.ro\/blog\/#website","url":"https:\/\/www.gomag.ro\/blog\/","name":"Blog eCommerce - platforma Gomag","description":"Idei, sfaturi si studii de caz pentru tine","publisher":{"@id":"https:\/\/www.gomag.ro\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gomag.ro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.gomag.ro\/blog\/#organization","name":"Blog eCommerce - platforma Gomag","url":"https:\/\/www.gomag.ro\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","width":298,"height":92,"caption":"Blog eCommerce - platforma Gomag"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gomagec\/","https:\/\/x.com\/gomagro"]}]}},"_links":{"self":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages\/18132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/comments?post=18132"}],"version-history":[{"count":3,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages\/18132\/revisions"}],"predecessor-version":[{"id":19022,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages\/18132\/revisions\/19022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media\/19130"}],"wp:attachment":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media?parent=18132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}