{"id":18247,"date":"2021-10-14T14:00:28","date_gmt":"2021-10-14T11:00:28","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=18247"},"modified":"2022-02-07T11:07:53","modified_gmt":"2022-02-07T08:07:53","slug":"promovare-magazin-echipamente-protectie-munca","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/","title":{"rendered":"Ghid: Cum vinzi echipamente de protectie online &#8211; Idei de promovare magazin protectia muncii"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Conform ESAW (European Statistics on Accidents at Work), Romania se afla pe primul loc la numarul de decese rezultate din accidentele la munca: 4,33 decese la 100.000 de angajati, in principal in domeniile constructii, transport, productie si agricultura.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stam putin mai bine la numarul accidentelor non-fatale, insa acest lucru nu e neaparat o veste buna. Foarte multi romani evita sau refuza sa foloseasca echipamentele minime de protectie personala, ceea ce in cazul unui accident duce direct la deces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru un proprietar de firma, echipamentele de protectia muncii reprezinta <\/span><b>un mod de preventie a tragediilor<\/b><span style=\"font-weight: 400;\"> ce duc la pierderea angajatilor, costuri suplimentare si timp pierdut in executia proiectelor.<\/span><\/p>\n<div style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media0.giphy.com\/media\/UwfHl29MIFZm0\/giphy.gif?cid=ecf05e47661sukxw2f69hiw08ee8rs14td5ubp0qgu6jq6dd&amp;rid=giphy.gif&amp;ct=g\" width=\"480\" height=\"270\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><strong>Aceste produse nu sunt un simplu moft, ci o necesitate. Una urgenta.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, ai putea intra in aceasta piata. Poti <a href=\"https:\/\/www.gomag.ro\/magazin-online-casa-si-gradina\">vinde produse de protectia muncii<\/a>, mizand pe urgenta si durere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur, ca sa reusesti iti trebuie ceva mai mult decat un produs de care e nevoie pe piata. Iti trebuie o strategie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca vezi mai jos cum sa iti gandesti afacerea cu echipamente de protectie, dar si cateva idei de marketing pe care sa le aplici pentru magazinul tau online.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Vezi aici <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\"><b>Idei de marketing si business pentru diverse domenii de afaceri<\/b><\/a><\/p>\n<h2><b>Cuprins Cum vinzi echipamente de protectie online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cum sa iti gandesti business-ul cu echipamente de protectie<\/span><\/p>\n<ol>\n<li><strong><a href=\"#1\">Alege selectia de produse din catalog<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Psihologia din spatele alegerii echipamentelor de protectie<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Diferentiaza-te si investeste in expunerea brandului<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Analizeaza piata si competitorii + managementul reputatiei<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Pregateste print-uri pentru intalnirile cu clientii si lead magnets online<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Fa cross-sell si upsell catre clientii care au cumparat deja<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Gandeste oferte dupa nevoile identificate in randul clientilor<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#8\">Idei de promovare pentru un magazin cu echipamente de protectie<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#9\">Fa parteneriate si bazeaza-te pe recomandarile clientilor<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Ce postezi pe blogul unui magazin ce vinde echipamente de protectie<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Strategia de PPC pentru echipamente de protectie<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Foloseste email-ul pentru fidelizare<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Planifica ofertele si campaniile in functie de sales funnel<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Idei de postari pe Facebook, YouTube, Instagram, LinkedIn etc.<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Investeste timp si resurse pentru SEO<\/a><\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-fashion\/\"><b>8 aplicatii Gomag pentru Fashion \u2013 cum iti propulsezi vanzarile<\/b><\/a><\/p>\n<h2><b>Cum sa iti gandesti business-ul cu echipamente de protectie<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi online intr-o industrie super competitiva - Tresa.ro\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/J6wWuN7zITA?start=27&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<a name=\"1\"><\/a><\/p>\n<h2><b>1. Alege selectia de produse din catalog<\/b><\/h2>\n<ul>\n<li><b>Manusi <\/b>&#8211; manusi pentru protectie in laboratoarele medicale, in prepararea hranei, in fabrici, de lucru in diverse meserii etc.<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Imbracaminte <\/b><span style=\"font-weight: 400;\">&#8211; vesta reflectorizanta, jachete de lucru, salopete, combinezoane, impermeabile, fesuri, capeline, sorturi, dopuri fonice etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Protectia cailor respiratorii &#8211; <\/b><span style=\"font-weight: 400;\">masti medicale, masti anti-praf, filtre, protectie dentara pentru boxeri etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ochelari <\/b><span style=\"font-weight: 400;\">&#8211; ochelari de soare, ochelari de protectie, masti de sudura, viziere etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Casti <\/b><span style=\"font-weight: 400;\">&#8211; casti de protectie, casca biciclist \/ motociclist, casti de protectie folosite in sport<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incaltaminte <\/b><span style=\"font-weight: 400;\">&#8211; pantofi \/ bocanci de protectie, saboti medicali, cizme, acoperitori pantofi de unica folosinta etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Echipament pentru lucrul la inaltime<\/b><span style=\"font-weight: 400;\"> &#8211; centuri si hamuri, carabiniere, corzi si cabluri, opritoare de cadere etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Echipament pentru transport<\/b><span style=\"font-weight: 400;\"> &#8211; lanturi antiderapante auto \/ camion \/ tractor, lanturi de ancorare, chingi ancorare marfuri, bare fixare marfa si profile, covorase antiderapante, coltare si protectii chingi, stingatoare, truse de prin ajutor, truse ADR etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Poti sa te specializezi pe anumite tipuri de produse sau sa aduci o categorie aparte (de ex., produse de protectie pentru apicultori).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideile de noi produse pot veni din interior, din ceea ce crezi tu ca s-ar potrivi, dar si daca asculti ce isi doresc clientii tai.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18258 size-full\" title=\"pagina-despre-noi-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/pagina-despre-noi-echipamente-protectie.png\" alt=\"pagina-despre-noi-echipamente-protectie\" width=\"857\" height=\"880\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/pagina-despre-noi-echipamente-protectie.png 857w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/pagina-despre-noi-echipamente-protectie-480x493.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 857px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, fiind vorba de o marfa atat de nisata, ar fi indicat sa iti completezi catalogul <\/span><i><span style=\"font-weight: 400;\">(pe parcurs, in timp, daca nu poti din start) <\/span><\/i><span style=\"font-weight: 400;\">cu toata gama de produse de protectie de care ar putea fi interesat publicul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-articole-sportive-online\/\"><b>Cum vinzi articole sportive online &#8211; Promovare magazin de sport<\/b><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Psihologia din spatele alegerii echipamentelor de protectie<\/b><\/h2>\n<p>Nu te gandi ca vinzi neaparat echipamente de protectie. Asa o sa crezi ca e o industrie plictisitoare despre care nu poti crea nimic special, dar nu e adevarat.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tu vinzi, de fapt, siguranta si bani economisiti si previi tragedii. Vinzi momente de dragoste intr-o familie care ramane intreaga, vinzi garantia unui loc de munca bun si de viitor si vinzi o batranete in care bunicii isi pot pupa nepotii de noapte buna, dupa ce le-au citit povesti si basme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca pune in descrieri<\/span><b> situatii care ar putea fi prevenite prin folosirea produsului <\/b><span style=\"font-weight: 400;\">respectiv, <\/span><b>cat de comode<\/b><span style=\"font-weight: 400;\"> sunt produsele tale (in general echipamentele nu sunt chiar confortabile),<\/span><b> cum sa le aleaga pe cele mai bune<\/b><span style=\"font-weight: 400;\">, care sunt <\/span><b>normele de respectat<\/b><span style=\"font-weight: 400;\">, <\/span><b>povesti ale clientilor <\/b><span style=\"font-weight: 400;\">actuali, <\/span><b>povesti personale <\/b><span style=\"font-weight: 400;\">care te-au motivat sa iti incepi business-ul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De cele mai multe ori in cadrul unei discutii cu un posibil client, acesta va aduce ca principala obiectie costul. Pretul produselor. Insa e un simplu mecanism de aparare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pretul este doar unul dintre factorii care influenteaza decizia de cumparare.<\/span><\/p>\n<h3><b>Primul factor? E frica.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Noi, oamenii, suntem creaturi cu o imaginatie extraordinara si, uneori, mintea ne face scenarii mai dramatice decat orice film. Ne este teama pentru siguranta noastra si, mai mult, ne e teama pentru siguranta celor la care tinem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emotia o ia inaintea ratiunii. In general, cand vinzi echipamente pentru protectia muncii apelezi la emotia unui om care trebuie sa asigure siguranta unui numar mai mare de persoane &#8211; angajatii lui.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si totusi, si pe acesta il poti targeta emotional, aratandu-i ce se poate intampla in cazul in care nu respecta regulamentele de siguranta, cati bani poate economisi, cum poate fi perceput pe piata de munca si printre angajati, cum poate fi perceput mai bine de clientii lui.<\/span><\/p>\n<h3><b>Poti sa mizezi si pe brand.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Exista diversi producatori mai cunoscuti in industrie, care prin simplul nume \/ logo castiga incredere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ei sunt primii recomandati atunci cand clientii cauta \u201ccele mai bune echipamente protectia muncii\u201d si primii din mintea clientilor care au interactionat macar odata cu produsele lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, daca vinzi branduri cunoscute, nu ezita sa le scoti cat mai in fata.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si cand ajungi la<\/span><b> obiectiile de pret scoate in fata argumentele legate de brand, psihologia si diferentiatorii magazinului tau.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Stim cu totii cum sunt asociate produsele ieftine cu calitatea proasta &#8211; poti sublinia care sunt pericolele folosirii unor produse de slaba calitate si cum acestea pot costa mai mult decat o investitie buna din prima.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18257 size-full\" title=\"diferentiere-magazin-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/diferentiere-magazin-echipamente-sanitare.png\" alt=\"diferentiere-magazin-echipamente-protectie\" width=\"501\" height=\"710\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/diferentiere-magazin-echipamente-sanitare.png 501w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/diferentiere-magazin-echipamente-sanitare-480x680.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 501px, 100vw\" \/><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Diferentiaza-te si investeste in expunerea brandului<\/b><\/h2>\n<p>Pentru a avea vanzari, ai nevoie de trafic, Si daca vrei trafic, atunci trebuie sa fii cat mai vizibil in piata, in fata potentialilor tai clienti.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste reclamele PPC pentru a-ti expune ofertele, dar si pentru a semnala care sunt diferentiatorii tai. De exemplu:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consultanta gratuita <\/b><span style=\"font-weight: 400;\">&#8211; promoveaza numerele de telefon si afiseaza formulare pentru consultanta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Solutii de creditare <\/b><span style=\"font-weight: 400;\">&#8211; ofera optiunea de plata in rate pentru comenzile mari (solutii de la bancile consacrate, TBI Pay, Mokka etc.)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18265 size-full\" title=\"plata-rate-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/plata-rate-echipamente-protectie.png\" alt=\"plata-rate-echipamente-protectie\" width=\"1149\" height=\"629\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/plata-rate-echipamente-protectie.png 1149w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/plata-rate-echipamente-protectie-980x536.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/plata-rate-echipamente-protectie-480x263.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1149px, 100vw\" \/><\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comenzi speciale <\/b><span style=\"font-weight: 400;\">&#8211; personalizare, reduceri la cantitate, design special<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><b>Puncte de fidelitate<\/b><\/a><span style=\"font-weight: 400;\"> la fiecare comanda si la crearea contului<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Achizitii SEAP SICAP<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Garantii<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Account Manager dedicat<\/b><\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#ghid\" target=\"_blank\" rel=\"noopener\">Ghid marimi<\/a> pentru imbracaminte si incaltaminte<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18260 size-full\" title=\"diferentiatori-magazin-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/diferentiatori-magazin-echipamente-protectie.png\" alt=\"diferentiatori-magazin-echipamente-protectie\" width=\"1195\" height=\"125\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/diferentiatori-magazin-echipamente-protectie.png 1195w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/diferentiatori-magazin-echipamente-protectie-980x103.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/diferentiatori-magazin-echipamente-protectie-480x50.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1195px, 100vw\" \/><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Analizeaza piata si competitorii + managementul reputatiei<\/b><\/h2>\n<p>In piata de echipamente ai concurenta: atat magazine online care vand deja de ceva vreme, cat si magazinele fizice locale sau distribuitorii specializati.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, inainte sa decizi cum sa abordezi publicul si cum sa iti gandesti campaniile, uita-te la ce se intampla deja.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Va trebui sa fii intotdeauna cosntient de miscarile competitorilor, pentru a veni cu o oferta cu beneficii diferite sau mai multe si cu un mesaj mai convingator.<\/span><\/p>\n<h3><b>Cum iti analizezi competitorii?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa o lista cu numele si site-urile concurentilor tai.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Noteaza tipul de produse, vechimea si autoritatea, strategiile abordate si analiza SWOT a fiecarui competitor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa o analiza SEO a profilului de link-uri si ranking cuvinte cheie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aboneaza-te la newsletterele lor si urmareste-le comunicarile in social media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa sondaje de piata.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Strans legat de acest punct este planul de management al reputatiei tale.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18254 size-full\" title=\"public-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/public-echipamente-protectie.png\" alt=\"public-echipamente-protectie\" width=\"1264\" height=\"828\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/public-echipamente-protectie.png 1264w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/public-echipamente-protectie-980x642.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/public-echipamente-protectie-480x314.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1264px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Fii foarte atent la modul in care este perceput brandul tau si seteaza-ti alerte pentru a primi notificari cand numele tau este mentionat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita ca parerile sau continutul negativ are un impact puternic asupra publicului.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca mentine-ti reputatia sub control, intervenind rapid daca apar materiale negative despre tine.<\/span><b><\/b><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Pregateste printuri pentru intalnirile cu clientii si lead magnets online<\/b><\/h2>\n<p>In aceasta nisa, avand in vedere ca multe firme fac comenzi la cantitate, se intampla sa mergi personal la locatia clientului pentru a discuta despre proiectul lui.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, aceste ocazii sunt perfecte sa iti impingi brandul si oferta in fata, sa dai un stimul deciziei de a colabora cu tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pregateste <\/span><b>carti de vizita si flyere, dar si cataloage de produse<\/b><span style=\"font-weight: 400;\"> in care sa specifici oferta ta + beneficii si avantaje fata de competitori.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest tip de material poate fi folosit si in online, ca un catalog PDF pe post de lead magnet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur, poti inlocui catalogul cu un <\/span><b>ghid al bunelor practici sau ghid despre importanta echipamentelor de protectia muncii.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18252 size-full\" title=\"exemplu-email-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/exemplu-email-echipamente-protectie.png\" alt=\"exemplu-email-echipamente-protectie\" width=\"588\" height=\"457\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/exemplu-email-echipamente-protectie.png 588w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/exemplu-email-echipamente-protectie-480x373.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 588px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In acest caz, il poti prezenta intr-un landing page sau il poti trimite pe email dupa ce clientul completeaza formularul de colectare date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E o modalitate eficienta sa obtii mai multe lead-uri, pe care tu si oamenii tai de vanzari sa ii convingeti mai usor.<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Fa cross-sell si upsell catre potentialii clienti si clientii care au cumparat deja<\/b><\/h2>\n<p>Prezinta pe aceeasi pagina produsele care ar putea crea un set. De exemplu, ochelari de protectie + jacheta + bocanci. Sau manusi + casca.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In acest caz poti folosi aplicatia Gomag <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">produse bundle<\/span><\/a><span style=\"font-weight: 400;\"> sau <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pachete de produse<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Produs configurabil<\/span><\/a><span style=\"font-weight: 400;\"> pentru a prezenta optiunile de upsell chiar deasupra pretului si a butonului de adaugare in cos.<\/span><\/p>\n<p><strong>\u2191 Aceeasi aplicatie e indicata daca vrei ca oamenii sa iti lase textul \/ imaginea cu care sa personalizezi produsul, fara a mai discuta la telefon sau pe email.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cross-sell poti face si prin <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pop-up de adaugare in cos<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; se afiseaza dupa adaugarea produsului in cos si prezinta produse complementare, ce ajuta la completarea comenzii clientului.<\/span><\/p>\n<p>Sau<a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\"> produs OTO<\/a> in finalizare comanda + <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111294-Cadouri-in-Cosul-de-Cumparaturi\" target=\"_blank\" rel=\"noopener\">cadou gratuit<\/a> la comenzile de o valoare mai mare (o casca sau alte produse cu marimi universale).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18262 size-full\" title=\"produse-cadou-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/produse-cadou-echipamente-protectie.png\" alt=\"produse-cadou-echipamente-protectie\" width=\"893\" height=\"587\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/produse-cadou-echipamente-protectie.png 893w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/produse-cadou-echipamente-protectie-480x316.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 893px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Iar pentru cei care finalizeaza comanda, poti trimite un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011400254-Email-Bot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email bot<\/span><\/a><span style=\"font-weight: 400;\"> cu recomandari de produse la un anumit interval de timp dupa comanda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest email poate fi personalizat in functie de categoria de produse cumparate sau grupul de clienti din care face parte clientul.<\/span><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>7. Gandeste oferte dupa nevoile identificate in randul clientilor<\/b><\/h2>\n<p>Mecanismul unei campanii de marketing este acelasi indiferent de tipul ei.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trebuie sa ai un obiectiv, un public targetat, o perioada de campanie, un buget dedicat, o selectie de canale si tactici folosite pentru a ajunge la public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa cel mai important element &#8211; mesajul principal sau oferta &#8211; este intotdeauna diferit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acesta depinde de nevoile identificate la clienti si creativitatea mesajului de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uita-te in discutiile de pe live chat si cu oamenii tai de vanzari: care sunt cele mai frecvente cereri? <\/span><b>Anumite moduri de personalizare? Livrare gratuita? Anumite culori sau modele preferate? Anumite probleme cu care se confrunta cel mai des?<\/b><\/p>\n<h3><strong>Abordeaza clientii prin prisma a ceea ce ai descoperit ca le place sau ca ii doare. <\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Asa, marketing-ul si oferta ta vor fi mai relevante si mai convingatoare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti mai poti lega campaniile de <\/span><b>ocazii<\/b><span style=\"font-weight: 400;\"> &#8211; e nevoie de echipament diferit pe timp de vara, fata de iarna.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau poti apela la <\/span><b>principiul noului inceput<\/b><span style=\"font-weight: 400;\"> (inainte si dupa anul nou) pentru a stimula emotional decizia clientilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-universal-online\/\"><b>Idei de promovare pentru un magazin universal online<\/b><\/a><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>Idei de promovare pentru un magazin cu echipamente de protectie<\/b><\/h2>\n<p><a name=\"9\"><\/a><\/p>\n<h2><b>1. Fa parteneriate si bazeaza-te pe recomandarile clientilor<\/b><\/h2>\n<p>In B2B (pentru ca aici se afla majoritatea publicului tau), cel mai mare impact asupra deciziei clientilor il au recomandarile date de oameni de incredere din nisa care au experienta cu produsele tale.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Si sigur, fiecare are opinia sa, figuri in care au mai multa sau mai putina incredere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, o metoda eficienta de promovare este sa colaborezi direct cu clientii existenti si sa ii convingi sa te recomande personal mai departe.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18263 size-full\" title=\"recenzie-magazin-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/recenzie-magazin-echipamente-protectie.png\" alt=\"recenzie-magazin-echipamente-protectie\" width=\"495\" height=\"375\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/recenzie-magazin-echipamente-protectie.png 495w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/recenzie-magazin-echipamente-protectie-480x364.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 495px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Puteti face video-uri impreuna si, mai ales, poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005094253-Galerie-imagini\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">galeria de imagini<\/span><\/a><span style=\"font-weight: 400;\"> pentru a prezenta in ce mod produsele tale le protejeaza investitiile si resursele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, poti face parteneriate cu specialisti din diverse domenii pentru care pui la dispozitie echipamente de protectia muncii: manageri de restaurante, ingineri in constructii, specialisti HR, specialisti pentru sanatate si securitate in munca, specialisti sisteme de management etc.<\/span><\/p>\n<h3><b>Unde ii gasesti?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Incearca pe LinkedIn, creeaza evenimente si webinarii dedicate, participa la evenimente si webinarii din domeniu, invita-ti clientii sa te puna in legatura cu cine i-a convins sa caute echipamente de protectie etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Va trebui sa te mobilizezi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar odata ce iti gasesti partenerii si reusesti sa incepi o relatie de colaborare cu acestia, comenzile vor veni mai usor si mai sigure.<\/span><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>2. Ce postezi pe blogul unui magazin ce vinde echipamente de protectie<\/b><b><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18256 size-full\" title=\"idei-blog-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-echipamente-protectie.png\" alt=\"idei-blog-echipamente-protectie\" width=\"1325\" height=\"868\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-echipamente-protectie.png 1325w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-echipamente-protectie-1280x839.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-echipamente-protectie-980x642.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/idei-blog-echipamente-protectie-480x314.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1325px, 100vw\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X Sfaturi de protectia muncii pentru<\/span><b> [categorie: muncitorii in constructii, restaurante, fabricile de ciment, depozite etc.]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X moduri prin care sa iti motivezi echipa sa poarte echipamente de protectie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sfaturi de la actori pentru ca angajatii tai sa suporte mai usor echipamentul de protectie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum previi aceste pericole comune in spatiul tau de lucru [alunecari, caderi, impiedicari]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sfaturi pentru protocolul de siguranta in vizita la <\/span><b>[un santier de constructii, o fabrica, un depozit de marfa etc.]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tipuri de echipament pentru protectia muncii de care ai nevoie <\/span><b>[intr-o fabrica, depozit, santier, restaurant etc.]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cele mai frecvente probleme de sanatate cand lucrezi in transporturi si logistica<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cand ar trebui reinnoit echipamentul de protectia muncii?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum alegi<\/span><b> [echipament de protectie] <\/b><span style=\"font-weight: 400;\">pentru <\/span><b>[loc de folosire]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planul de urgenta pe santier <\/span><b>[sau alt loc]<\/b><span style=\"font-weight: 400;\"> &#8211; ce trebuie sa stie un manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pericol! Obiecte la inaltime &#8211; cum iti protejezi angajatii si firma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Povestile clientilor<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Raspuns la intrebari frecvente<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anunta \/<\/span><b> teasing campanii\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Despre importanta personalizarii echipamentelor de protectia muncii <\/span><b>[sau alti diferentiatori]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sfaturi si ponturi cand lucrezi cu risc de incendiu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Protectia cailor respiratorii la lucru in 5 pasi simpli<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Protejeaza-ti vederea la locul de munca &#8211; statistici si date\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum imbunatatesti siguranta la locul de munca, in x pasi<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>3. Strategia de PPC pentru echipamente de protectie<\/b><\/h2>\n<p>Dupa cum stii, in 2020 Google a impus anumite restrictii pentru promovarea cu ads a echipamentelor de protectie personala (precum mastile). Deocamdata, restrictiile au fost ridicate si poti promova din nou aceste tipuri de produse, daca le ai in catalog.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste cu incredere instrumentele de reclama platita, astfel incat sa atragi trafic relevant in magazin.<\/span><\/p>\n<ul>\n<li><b>Google Shopping Ads este una dintre cele mai eficiente si mai ieftine metode.<\/b><span style=\"font-weight: 400;\"> Foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360009782739-Google-Shopping-Ads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">feed-ul din Gomag<\/span><\/a><span style=\"font-weight: 400;\">, adauga-l in Merchant Center si incepe sa iti afisezi produsele cat mai atractiv.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18250 size-full\" title=\"shopping-ads-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/shopping-ads-echipamente-protectie.png\" alt=\"shopping-ads-echipamente-protectie\" width=\"725\" height=\"295\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/shopping-ads-echipamente-protectie.png 725w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/shopping-ads-echipamente-protectie-480x195.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 725px, 100vw\" \/><\/p>\n<ul>\n<li><b>Mizeaza pe remarketing <\/b><span style=\"font-weight: 400;\">pentru a recupera interesul pierdut al utilizatorilor (actualizeaza listele de remarketing, mai ales inaintea campaniilor mari).<\/span><\/li>\n<li><b>Foloseste Search ads cu cautari dinamice si Display Ads pentru awareness.<\/b><\/li>\n<li aria-level=\"1\"><b>Poti folosi Display Ads pentru captare de lead-uri<\/b><span style=\"font-weight: 400;\"> &#8211; prezinta un lead magnet<\/span><i><span style=\"font-weight: 400;\"> (ghid pentru alegerea PPE, impactul echipamentului de protectia muncii in cresterea profitului firmei tale, checklist, catalog echipamente)<\/span><\/i><span style=\"font-weight: 400;\"> in bannere si directioneaza oamenii spre un landing page cu formular, unde sa se inscrie pentru a-l putea accesa.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga extensii<\/b><span style=\"font-weight: 400;\"> &#8211; numar de telefon, sitelinks spre blog si cele mai cautate categorii, informatii suplimentare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ruleaza continuu o campanie de awareness cu Facebook Ads si Instagram<\/b><span style=\"font-weight: 400;\"> si campanii punctuale cand ai oferte speciale + remarketing.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18267 size-full\" title=\"reclama-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/reclama-echipamente-protectie.png\" alt=\"reclama-echipamente-protectie\" width=\"674\" height=\"672\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/reclama-echipamente-protectie.png 674w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/reclama-echipamente-protectie-480x479.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 674px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza un video atractiv<\/b><span style=\"font-weight: 400;\"> de reclama pe care sa il rulezi pe YouTube.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Du-ti reclamele si pe Gmail,<\/b><span style=\"font-weight: 400;\"> mai ales ca stii cat de mult folosesc mail-ul managerii si proprietarii de firme.<\/span><\/li>\n<\/ul>\n<p><a name=\"12\"><\/a><\/p>\n<h2><b>4. Foloseste email-ul pentru fidelizare<\/b><b><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18261 size-full\" title=\"popup-abonare-echipamente-sanitare\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/popup-abonare-echipamente-sanitare.png\" alt=\"popup-abonare-echipamente-sanitare\" width=\"673\" height=\"381\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/popup-abonare-echipamente-sanitare.png 673w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/popup-abonare-echipamente-sanitare-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 673px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmenteaza-ti baza de clienti si abonati pentru a trimite oferte relevante <\/b><span style=\"font-weight: 400;\">&#8211; catre clienti trimiti mail-uri <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">in functie de grupul<\/span><\/a><span style=\"font-weight: 400;\"> din care fac parte sau tag, iar catre abonati in functie de lista in care se afla.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Evita subiectele prea lungi sau plictisitoare in email-uri <\/b><span style=\"font-weight: 400;\">&#8211; un subiect bun garanteaza ca mail-ul va fi deschis. Asa ca foloseste numere, statistici, intrebari si afirmatii interesante, care sa trezeasca sentimentul de curiozitate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testeaza momentele de trimitere si identifica pe baza datelor cand e cel mai bun <\/b><span style=\"font-weight: 400;\">moment pentru afacerea ta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incepe fiecare email cu cel mai important lucru de transmis <\/b><span style=\"font-weight: 400;\">&#8211; informatia de top ar trebui sa fie prima in mail, pentru a determina destinatarul sa citeasca si restul mail-ului.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza secvente de email de onboarding si de comunicare continua in functie de reactiile clientilor <\/b><span style=\"font-weight: 400;\">&#8211; de exemplu, poti incepe de la<\/span><i><span style=\"font-weight: 400;\"> bun venit, apoi trimiti un email educational cu un ghid \/ articol de blog, selectia top produse vandute, urmata de un cod de reducere sau alt beneficiu care sa stimuleze achizitia<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa<\/span><b> follow up cat mai rapid<\/b><span style=\"font-weight: 400;\"> la fiecare email primit de la client \/ la fiecare comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite ocazional newslettere cu materiale educationale si noutati,<\/b><span style=\"font-weight: 400;\"> pentru a mentine atentia clientului pe numele tau.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/12-tipuri-de-email\/\"><b>12 tipuri de email pe care ar trebui sa le trimiti clientilor<\/b><\/a><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>5. Planifica ofertele si campaniile in functie de sales funnel<\/b><\/h2>\n<p>La fel ca in orice alt tip de afacere, in nisa echipamentelor de protectia muncii iti poti structura ordinea si tipul mesajelor in functie de sales funnel.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trebuie sa fii atent in ce stadiu este clientul atunci cand intra in contact cu tine, astfel incat sa ii raspunzi cu un mesaj relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Altfel pleaca si se indreapta catre un alt punct de interes, fie o postare random pe Facebook, fie spre un competitor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unii clienti<\/span><b> nu stiu de tine<\/b><span style=\"font-weight: 400;\"> si, mai mult, nu acorda cata atentie ar trebui echipamentelor pentru protectie.\u00a0<\/span><\/p>\n<h3><b>Sau sunt multe cazuri in care firmele le cumpara si, desi impun angajatilor sa le foloseasca in mod corespunzator, acestia refuza sa o faca.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Am spus asta si mai la inceput. Exista preconceptia ca echipamentele de protectia muncii sunt incomode, grele sau oamenii pur si simplu merg pe ideea \u201c<\/span><i><span style=\"font-weight: 400;\">mie nu are cum sa mi se intample\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu, ca si distribuitor, poti face eforturi de educare atat pentru manageri, cat si pentru angajati, venind cu argumente, cu motive emotionale, cu exemple si cu scenarii astfel incat sa ii convingi sa cumpere produsele, sa le foloseasca si sa le poarte corect, de fiecare data cand e nevoie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sunt alte cazuri in care potentialii clienti au deja echipamente de protectie, dar tu ii poti convinge <\/span><b>sa isi optimizeze conditiile de siguranta <\/b><span style=\"font-weight: 400;\">cu elemente complementare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau cazul in care au deja echipamente, poate chiar de la tine, dar le-ar prinde bine un <\/span><b>reminder cu momentul in care echipamentul ar trebui reinnoit. <\/b><span style=\"font-weight: 400;\">Sau ai oferte avansate, de personalizare, de exemplu. Si atunci folosesti remarketing.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20688104\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Vezi care sunt stadiile oamenilor ce interactioneaza cu firma ta si construieste continut relevant in fiecare stadiu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bazeaza-te pe datele din Google Analytics, din <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/sections\/115001123793-Rapoarte\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">rapoartele Gomag<\/span><\/a><span style=\"font-weight: 400;\"> si pe discutiile de pe live chat \/ cu oamenii de vanzari, pentru a identifica aceste stadii.<\/span><br \/>\n<a name=\"14\"><\/a><\/p>\n<h2><b>6. Idei de postari pe Facebook, YouTube, Instagram, LinkedIn etc.<\/b><b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste Facebook Shop si Instagram Shopping.<\/b><span style=\"font-weight: 400;\"> Populeaza-ti contul cu produse si, foarte important, eticheteaza-ti produsele in postari!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Completeaza sau actualizeaza toate datele de pe profilele tale<\/b><span style=\"font-weight: 400;\"> &#8211; inclusiv descrieri, cat de descriptive posibil. Nu uita sa evidentiezi numarul de telefon!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top cele mai vandute produse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferta saptamanii<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18264 size-full\" title=\"postari-echipamente-protectie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/postari-echipamente-protectie.png\" alt=\"postari-echipamente-protectie\" width=\"557\" height=\"471\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/postari-echipamente-protectie.png 557w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/postari-echipamente-protectie-480x406.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 557px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statistici pe principiul \u201cStiai ca\u2026?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live-uri cu specialisti sau clienti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carusele cu sfaturi in diverse situatii [plan de urgenta, X echipamente de care ai nevoie daca lucrezi in gradina, tips&amp; tricks pentru electricieni etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stereotipuri si meme-uri din domeniu<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18249 size-full\" title=\"exemplu-meme-protectia-muncii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/exemplu-meme-protectia-muncii.jpg\" alt=\"exemplu-meme-protectia-muncii\" width=\"551\" height=\"453\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/exemplu-meme-protectia-muncii.jpg 551w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/10\/exemplu-meme-protectia-muncii-480x395.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 551px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cele 10 porunci de protectia muncii [loc]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testimoniale de la clienti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Noutati si stiri legate de protectia muncii<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><br \/>\n<a name=\"15\"><\/a><\/p>\n<h2><b>7. Investeste timp si resurse pentru SEO\u00a0<\/b><\/h2>\n<p>Sigur, SEO aduce rezultate doar in timp, asa ca nu le vei vedea la o zi dupa ce ai optimizat un meta titlu. Le vezi dupa cateva luni de la inceputul eforturilor de optimizare.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In aceasta nisa, SEO te poate ajuta sa apari deasupra competitorilor tai, mai ales daca faci optimizarile in asa fel incat sa conduci oamenii spre vanzare, nu doar sa atragi click-uri.<\/span><\/p>\n<h3><b>Uite cateva sfaturi de SEO pentru un magazin cu echipamente de protectia muncii:<\/b><\/h3>\n<ul>\n<li><b>Ocupa-te de documentarea cuvintelor cheie <\/b><span style=\"font-weight: 400;\">&#8211; acorda cateva zile la inceput, pentru ca, pe parcurs, doar va trebui sa iti actualizezi tabelul. Foloseste Keyword Planner, Ubersuggest si alte tool-uri pentru a aduna short tail si long tail. Concentreaza-te pe expresiile lungi la inceput, si pe cele scurte in timp.<\/span><\/li>\n<li><b>Completeaza meta titlul si meta descrierea paginilor din magazin<\/b><span style=\"font-weight: 400;\"> &#8211; foloseste cuvinte cheie + verb pentru chemare la actiune.<\/span><\/li>\n<li><b>Optimizeaza URL-urile, sa contina numele produselor.<\/b><\/li>\n<li><b>Lucreaza pentru a aduna statistici si a face studii de caz interesante si trimite-le in presa <\/b><span style=\"font-weight: 400;\">&#8211; comunicatele si preluarile pe alte site-uri (mai ales cu link) te ajuta extrem de mult.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Completeaza descrierile de produse cu beneficii, situatii si scenarii, precum si raspunsuri la intrebarile frecvente<\/b><span style=\"font-weight: 400;\"> &#8211; foloseste formula CAB (caracteristici + avantaje + beneficii). Foloseste si video!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consulta regulat rapoartele din Google Search Console<\/b><span style=\"font-weight: 400;\"> si vezi unde iti poti imbunatati site-ul. <\/span><b>Redirectioneaza paginile 404 sau optimizeaza-le <\/b><span style=\"font-weight: 400;\">pentru a incuraja oamenii sa continue calatoria in site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Posteaza regulat pe blog <\/b><span style=\"font-weight: 400;\">&#8211; continut interesant si util. Ai exemple de articole mai sus \ud83d\ude42\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau online de echipamente pentru protectia muncii?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conform ESAW (European Statistics on Accidents at Work), Romania se afla pe primul loc la numarul de decese rezultate din accidentele la munca: 4,33 decese la 100.000 de angajati, in principal in domeniile constructii, transport, productie si agricultura. Stam putin mai bine la numarul accidentelor non-fatale, insa acest lucru nu e neaparat o veste buna. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19132,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"class_list":["post-18247","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum vinzi echipamente de protectie - Promovare magazin protectia muncii<\/title>\n<meta name=\"description\" content=\"Ai un magazin cu echipamente de protectia muncii sau vrei sa iti deschizi unul? Vezi idei pentru strategia de business si marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum vinzi echipamente de protectie - Promovare magazin protectia muncii\" \/>\n<meta property=\"og:description\" content=\"Ai un magazin cu echipamente de protectia muncii sau vrei sa iti deschizi unul? Vezi idei pentru strategia de business si marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T08:07:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-vinzi-echipamente-protectia-muncii.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"657\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-echipamente-protectie-munca\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-echipamente-protectie-munca\\\/\",\"name\":\"Cum vinzi echipamente de protectie - Promovare magazin protectia muncii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-echipamente-protectie-munca\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-echipamente-protectie-munca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cum-vinzi-echipamente-protectia-muncii.jpg\",\"datePublished\":\"2021-10-14T11:00:28+00:00\",\"dateModified\":\"2022-02-07T08:07:53+00:00\",\"description\":\"Ai un magazin cu echipamente de protectia muncii sau vrei sa iti deschizi unul? Vezi idei pentru strategia de business si marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-echipamente-protectie-munca\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-echipamente-protectie-munca\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-echipamente-protectie-munca\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cum-vinzi-echipamente-protectia-muncii.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cum-vinzi-echipamente-protectia-muncii.jpg\",\"width\":1080,\"height\":657,\"caption\":\"Ghid: Cum vinzi echipamente de protectie online - Idei de promovare magazin protectia muncii\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/promovare-magazin-echipamente-protectie-munca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ghid: Cum vinzi echipamente de protectie online &#8211; Idei de promovare magazin protectia muncii\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"name\":\"Blog eCommerce - platforma Gomag\",\"description\":\"Idei, sfaturi si studii de caz pentru tine\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\",\"name\":\"Blog eCommerce - platforma Gomag\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"width\":298,\"height\":92,\"caption\":\"Blog eCommerce - platforma Gomag\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomagec\\\/\",\"https:\\\/\\\/x.com\\\/gomagro\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cum vinzi echipamente de protectie - Promovare magazin protectia muncii","description":"Ai un magazin cu echipamente de protectia muncii sau vrei sa iti deschizi unul? Vezi idei pentru strategia de business si marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/","og_locale":"ro_RO","og_type":"article","og_title":"Cum vinzi echipamente de protectie - Promovare magazin protectia muncii","og_description":"Ai un magazin cu echipamente de protectia muncii sau vrei sa iti deschizi unul? Vezi idei pentru strategia de business si marketing.","og_url":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/","og_site_name":"Blog eCommerce - platforma Gomag","article_publisher":"https:\/\/www.facebook.com\/gomagec\/","article_modified_time":"2022-02-07T08:07:53+00:00","og_image":[{"width":1080,"height":657,"url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-vinzi-echipamente-protectia-muncii.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@gomagro","twitter_misc":{"Timp estimat pentru citire":"18 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/","url":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/","name":"Cum vinzi echipamente de protectie - Promovare magazin protectia muncii","isPartOf":{"@id":"https:\/\/www.gomag.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/#primaryimage"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-vinzi-echipamente-protectia-muncii.jpg","datePublished":"2021-10-14T11:00:28+00:00","dateModified":"2022-02-07T08:07:53+00:00","description":"Ai un magazin cu echipamente de protectia muncii sau vrei sa iti deschizi unul? Vezi idei pentru strategia de business si marketing.","breadcrumb":{"@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/#primaryimage","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-vinzi-echipamente-protectia-muncii.jpg","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/01\/cum-vinzi-echipamente-protectia-muncii.jpg","width":1080,"height":657,"caption":"Ghid: Cum vinzi echipamente de protectie online - Idei de promovare magazin protectia muncii"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-echipamente-protectie-munca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gomag.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"Ghid: Cum vinzi echipamente de protectie online &#8211; Idei de promovare magazin protectia muncii"}]},{"@type":"WebSite","@id":"https:\/\/www.gomag.ro\/blog\/#website","url":"https:\/\/www.gomag.ro\/blog\/","name":"Blog eCommerce - platforma Gomag","description":"Idei, sfaturi si studii de caz pentru tine","publisher":{"@id":"https:\/\/www.gomag.ro\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gomag.ro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.gomag.ro\/blog\/#organization","name":"Blog eCommerce - platforma Gomag","url":"https:\/\/www.gomag.ro\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","width":298,"height":92,"caption":"Blog eCommerce - platforma Gomag"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gomagec\/","https:\/\/x.com\/gomagro"]}]}},"_links":{"self":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages\/18247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/comments?post=18247"}],"version-history":[{"count":3,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages\/18247\/revisions"}],"predecessor-version":[{"id":19363,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/pages\/18247\/revisions\/19363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media\/19132"}],"wp:attachment":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media?parent=18247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}