{"id":19483,"date":"2022-03-02T16:20:24","date_gmt":"2022-03-02T13:20:24","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=19483"},"modified":"2022-04-04T17:17:40","modified_gmt":"2022-04-04T14:17:40","slug":"promovare-magazin-parfumuri-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-parfumuri-online\/","title":{"rendered":"[Ghid] Cum vinzi parfumuri online &#8211; Idei si marketing magazin online parfumuri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Daca in 2020 piata de parfumuri online si offline a scazut dramatic, din moment ce oamenii au acordat mai putin buget cumparaturilor de placere, din 2021 volumul achizitiilor de parfum a inceput sa se redreseze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si da, oamenii cumpara parfumuri online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un obicei bine de notat e faptul ca<\/span><b> prefera sa cumpere parfumuri pe care le-au mai purtat sau testat inainte.<\/b><span style=\"font-weight: 400;\"> Aromele preferate sunt <\/span><i><span style=\"font-weight: 400;\">nostalgice, ofera comfort si liniste sufleteasca in momentele nesigure.<\/span><\/i><!--more--><\/p>\n<div style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media4.giphy.com\/media\/gTO4bgXKJxIas\/giphy.gif?cid=ecf05e47nk09uo0bsno5lfzguqxdi8wylqjwibm0mhnf3a6t&amp;rid=giphy.gif&amp;ct=g\" width=\"500\" height=\"375\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Daca iti propui sa deschizi un <\/span><a href=\"https:\/\/www.gomag.ro\/magazin-online-beauty\"><span style=\"font-weight: 400;\">magazin online<\/span><\/a><span style=\"font-weight: 400;\"> cu parfumuri sau vinzi deja astfel de produse si vrei sa iti cresti afacerea, esti pe drumul cel bun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi in ghid cum sa iti gandesti business-ul in mod predictibil, dar si cum sa planifici strategia de promovare cand vinzi online parfumuri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\"><b>Ghiduri cu idei de marketing pentru diverse industrii<\/b><\/a><\/p>\n<h2><b>Cuprins Ghid Cum vinzi parfumuri online<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Desemnarea diferentiatorilor, prioritatea de top<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Adauga diverse mostre in colet, pentru a genera viitoarele comenzi<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Surprinde-ti clientii la fiecare comanda<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Iesi in evidenta prin ambalaj<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Profita de evenimente si ocazii pentru a-ti pozitiona produsele drept necesare<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Deschide puncte de lucru fizice temporare in apropierea sezoanelor<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Produse pentru satisfactie personala: de ce ai nevoie de psihologie economica<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#8\">Idei de marketing pentru un magazin cu parfumuri online<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#9\">Foloseste vocea clientilor si a ambasadorilor de brand<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Idei de articole pe blog pentru un magazin online cu parfumuri<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Ce postezi cand vinzi parfumuri: Facebook, Instagram, TikTok, YouTube etc.<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Introdu produse pe rand, in campanii de lansare repetitive<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Email marketing pentru o afacere cu parfumuri<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Creeaza o pagina sa atragi parteneri si influenceri pentru brandul tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Campanii PPC pentru magazinul tau online cu parfumuri<\/a><\/strong><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi online produse cosmetice si parfumuri cu platforma Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/9aNRsfgwWAQ?start=675&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/aplicatii-gomag-pentru-health-beauty\/\"><b>8 aplicatii Gomag pentru Health &amp; Beauty \u2013 Activeaza-le acum!<\/b><\/a><\/p>\n<h2><strong>Cum sa iti gandesti afacerea cu parfumuri online<\/strong><br \/>\n<b><\/b><\/h2>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Desemnarea diferentiatorilor, prioritatea de top<\/b><\/h2>\n<p>De ce sa cumpere oamenii produsele tale?<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Exista numeroase locuri din care potentialii tai clienti pot cumpara parfumuri: de la magazine fizice, pana la magazine online deja cunoscute pe piata, site-urile de anunturi, din alte tari, din duty free etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, trebuie sa specifici tare si clar motivele pentru care e cel mai recomandat sa faca achizitia in magazinul tau online.<\/span><\/p>\n<h3><b>Ai nevoie de diferentiatori fata de ce mai exista pe piata:<\/b><\/h3>\n<ul>\n<li><b>Selectia de parfumuri din catalogul tau:<\/b><span style=\"font-weight: 400;\"> daca ai un numar foarte mare de produse disponibile, daca ai produse de la anumite branduri etc.<\/span><\/li>\n<li><b>Beneficii legate de confort:<\/b><span style=\"font-weight: 400;\"> livrare la pret fix, livrare in siguranta, transport gratuit peste o suma limita.<\/span><\/li>\n<li><b>Garantii extinse pentru returul produselor<\/b><\/li>\n<li><b>Beneficii extra pentru fidelitate:<\/b> <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">puncte<\/span><\/a><span style=\"font-weight: 400;\">, reduceri speciale, produse in premiera, acces exclusiv etc.<\/span><\/li>\n<li><b>Nr. de clienti multumiti<\/b><\/li>\n<li><b>Consultanta sau convertor<\/b><span style=\"font-weight: 400;\"> in site pentru alegerea parfumului potrivit.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tine minte ca ai nevoie sa promovezi acesti diferentiatori peste tot si sa ii afisezi cat mai sus pe site, pentru a seta asteptari corecte din partea clientilor tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/identitate-si-logo-magazin-online-branding\/\"><b>Brand si logo magazin online \u2013 10 sfaturi care te vor ajuta sa faci alegeri bune<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19488 size-full\" title=\"detaliu-produs-magazin-parfumuri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/detaliu-produs-magazin-parfumuri.png\" alt=\"detaliu-produs-magazin-parfumuri\" width=\"1394\" height=\"846\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/detaliu-produs-magazin-parfumuri.png 1394w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/detaliu-produs-magazin-parfumuri-1280x777.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/detaliu-produs-magazin-parfumuri-980x595.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/detaliu-produs-magazin-parfumuri-480x291.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1394px, 100vw\" \/><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Adauga diverse mostre in colet, pentru a genera viitoarele comenzi<\/b><\/h2>\n<p>Asa cum am mentionat si in introducere, alegerea parfumurilor online este deseori conditionata de experientele anterioare ale clientilor.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Rar ne aruncam la a alege un parfum complet nou si necunoscut, din moment ce nu avem cum sa ne dam seama cum miroase.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Iar descrierile text ajuta doar pana la un anumit punct, cand avem anumite preferinte, de exemplu, pentru notele parfumului.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Cum atragi clientii sa cumpere produse pe care nu le-au mai incercat inainte? Le dai posibilitatea sa le testeze.\u00a0<\/span><\/p>\n<h4><b>Prin intermediul mostrelor.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Propune-ti ca, din start, fiecare colet trimis catre clienti sa contina si diverse mostre de parfumuri din aceeasi categorie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate chiar si un cod de reducere pentru urmatoarea comanda, astfel incat sa incurajezi decizia de cumparare.<\/span><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Surprinde-ti clientii la fiecare comanda<\/b><\/h2>\n<p>Parfumurile sunt produse care se consuma in mod repetitiv, asa ca aici ai o oportunitate uriasa sa iti fidelizezi clientii.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pe langa faptul ca adaugi mostre in colete (asa cum recomandam mai sus), poti completa experienta clientilor cu diverse alte atentii care sa ii surprinda placut si sa ii determine sa revina in site urmatoarea data cand au nevoie de un parfum.<\/span><\/p>\n<h3><b>Cum iti poti surprinde clientii?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stii cum exista diverse locuri in care mergi si le recunosti instant din cauza mirosului (Starbucks, de exemplu)?<\/b><span style=\"font-weight: 400;\"> &#8211; se numeste <\/span><b><i>marketing olfactiv<\/i><\/b><span style=\"font-weight: 400;\">, si presupune evidentierea unei anumite arome in locatia afacerii tale, pentru ca perceptia sa le considere una si aceeasi. Ei, chiar daca nu ai o locatie fizica, te poti folosi de marketing-ul olfactiv la impachetarea produselor, parfumarea unor materiale textile \/ scrisoarea de multumire din colet etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza pachete surpriza pentru clientii VIP, cu cosmetice cadou (creme, lumanari etc.) in aromele lor preferate, de ex. <\/b><span style=\"font-weight: 400;\">Nu trebuie sa le adaugi la fiecare comanda, ci la comenzile mari sau pentru clientii super fideli.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thank you card din partea CEO-ului sau din partea unui influencer partener care iti reprezinta afacerea.<\/b><span style=\"font-weight: 400;\"> Ai grija ca aceasta scrisoare de multumire sa fie printata pe un material de calitate si sa aiba un design relevant pentru tipul tau de business: lux, romantic, oriental, masculin, feminin etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bundle de carduri cu beneficii pentru urmatoarele x comenzi<\/b><span style=\"font-weight: 400;\">: discount-uri diferite, produs cadou, puncte bonus etc. Le poti conditiona de o anumita valoare in cos, de timp etc. Fiecare beneficiu se poate aplica odata.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19494 size-full\" title=\"oto-magazin-online-parfum\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/oto-magazin-online-parfum.png\" alt=\"oto-magazin-online-parfum\" width=\"1892\" height=\"587\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/oto-magazin-online-parfum.png 1892w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/oto-magazin-online-parfum-1280x397.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/oto-magazin-online-parfum-980x304.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/oto-magazin-online-parfum-480x149.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1892px, 100vw\" \/><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Iesi in evidenta prin ambalaj<\/b><\/h2>\n<p>In cazul in care vinzi parfumuri online, exista, sigur, si posibilitatea ca tu sa fii creatorul parfumurilor respective. In acest caz, poti interveni inclusiv la nivel de eticheta.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Alege culorile de brand, forma deosebita a sticlei, mesaje care evoca o emotie si nu uita sa respecti cerintele legale.<\/span><\/p>\n<h5><strong>Iar daca tu nu esti creatorul parfumurilor pe care le vinzi, poti interveni doar la nivel de colet.<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Daca in urma analizelor facute ai ajuns la concluzia ca merita sa investesti un buget putin mai mare pe aceasta zona, poti alege cutii premium pentru livrarea parfumurilor din magazinul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, cutii care au o anumita culoare si sunt printate, pe interior sau exterior, cu un anumit mesaj (<\/span><i><span style=\"font-weight: 400;\">\u201clove yourself\u201d , \u201csloganul magazinului\u201d, \u201cacesta e semnul pe care il asteptai\u201d etc.<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/impachetarea-premium-ecommerce\/\"><b>Impachetarea premium in eCommerce si experienta clientului<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Profita de evenimente si ocazii pentru a-ti pozitiona produsele drept necesare<\/b><\/h2>\n<p>Parfumurile sunt produse cumparate pentru placere si pentru satisfactia personala, pana ajung sa fie cumparate din obisnuinta. Asadar, gusturile sunt diferite, nu poti sa-i nimeresti pe toti cu un singur parfum.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Spre deosebire de produsele cumparate din nevoie, tu poti crea sau profita de micro-momente in care tipul tau de produse devine necesar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prima intalnire. Valentine\u2019s Day. Aniversari. Stil de viata. Interviu pentru un nou job.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19495 size-full\" title=\"reclama-campanie-magazin-parfumuri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/reclama-campanie-magazin-parfumuri.png\" alt=\"reclama-campanie-magazin-parfumuri\" width=\"674\" height=\"807\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/reclama-campanie-magazin-parfumuri.png 674w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/reclama-campanie-magazin-parfumuri-480x575.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 674px, 100vw\" \/><\/p>\n<h4><b>Pont!\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360017707260-CRM-Bot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM Bot <\/span><\/a><span style=\"font-weight: 400;\">si <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grupurile de clienti<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag, pentru a-ti segmenta listele de clienti in functie de campania in care cumpara. Data viitoare, in aceeasi perioada, le poti trimite mesaje personalizate pentru a-ti convinge sa cumpere din nou.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parfumurile sunt una dintre semnaturile personale emotionale pe care le lasam in viata celorlalti, indiferent ca e vorba de o relatie pe termen lung sau scurt, 1 la 1 sau la contactul cu un grup mai larg de oameni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odata ce intelegi efectele pe care produsul tau il are in viata clientilor, poti incepe sa creezi mesaje segmentate pentru reclame, descrieri si scenarii de video, astfel incat sa atragi clienti cu cat mai mult potential.<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Deschide puncte de lucru fizice temporare in apropierea sezoanelor<\/b><\/h2>\n<p>Aceasta e o actiune destul de costisitoare, asa ca ar fi bine sa faci mai intai o analiza (a tipului de clienti &#8211; cu accent pe locatie si obiceiuri de cumparare, a competitorilor si a resurselor de business).<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Abia daca prognoza rezultata in urma analizei iti arata ca exista potential, poti planifica deschiderea unor pop-up stores in diverse locatii fizice, inainte de sezoanele de cumparaturi <\/span><i><span style=\"font-weight: 400;\">(V-Day, inceputul sezonului estival, Craciunul, aniversarea magazinului tau etc.).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">E un mod de a-ti introduce brandul in piata locala si de a atrage clientii in magazinul online, in mod repetitiv.\u00a0<\/span><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>7. Produse pentru satisfactie personala: de ce ai nevoie de psihologie economica<\/b><\/h2>\n<p>E un lucru extraordinar sa intelegi cum functioneaza mintea si emotiile oamenilor, inclusiv ale tale.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca indiferent despre ce alegeri este vorba, acestea sunt influentate de emotii, aspiratii si experientele anterioare, indiferent ca vorbim despre un clienti obisnuit, sau de un milionar.<\/span><\/p>\n<h4><b>Asa ca sfatul meu este sa acorzi macar 10 minute pe zi, in fiecare zi, pentru a te documenta despre efectele psihologiei in vanzari.\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Exista diverse principii pe care le poti folosi <\/span><i><span style=\"font-weight: 400;\">(urgentarea, autoritatea, regula placutului etc.),<\/span><\/i><span style=\"font-weight: 400;\"> precum si concluzii ale unor studii indelungate pe care le poti testa in cadrul abordarilor de marketing si business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19496 size-full\" title=\"dovezi-incredere-magazin-parfumuri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/dovezi-incredere-magazin-parfumuri.png\" alt=\"dovezi-incredere-magazin-parfumuri\" width=\"495\" height=\"283\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/dovezi-incredere-magazin-parfumuri.png 495w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/dovezi-incredere-magazin-parfumuri-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 495px, 100vw\" \/><\/p>\n<h4><b>De asemenea, fiecare nota in cadrul unui parfum are un anumit efect in mintea si perceptia consumatorilor.\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Acestea semnifica ceva diferit in functie de combinatia folosita, de generatia targetata, de starea de spirit si asa mai departe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Documenteaza-te putin, gasesti o multime de resurse pe net despre acest subiect. Apoi adapteaza ce ai invatat la comunicarea business-ului tau, si vezi ce rezultate obtii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/psihologia-in-vanzari\/\"><b>Psihologia in vanzari. 30+ Triggere emotionale care declanseaza vanzarea in magazin<\/b><\/a><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>Idei de marketing pentru un magazin cu parfumuri online<\/b><\/h2>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22037372\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>1. Foloseste vocea clientilor si a ambasadorilor de brand<\/b><\/h2>\n<p>Pe langa interesul asupra aromelor propriu zise, cand cumpara parfumuri, clientii sunt curiosi <b><i>cat persista acestea, cum par pentru ceilalti, cum reactioneaza pe pielea sensibila, pentru cine sunt cel mai potrivite, cu ce alte parfumuri seamana, cum e interactiunea cu angajatii magazinului <\/i><\/b>etc.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">E una ceea ce le spui tu din descriere sau bannere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai multa putere de convingere au vorbele clientilor obisnuiti care iti incearca produsele sau ale persoanelor cu autoritate si status <\/span><i><span style=\"font-weight: 400;\">pe care le admira<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19492 size-full\" title=\"ugc-magazin-online-parfumuri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/ugc-magazin-online-parfumuri.png\" alt=\"ugc-magazin-online-parfumuri\" width=\"1184\" height=\"783\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/ugc-magazin-online-parfumuri.png 1184w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/ugc-magazin-online-parfumuri-980x648.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/ugc-magazin-online-parfumuri-480x317.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1184px, 100vw\" \/><\/p>\n<h3><b>Asa ca pe langa continutul pe care il adaugi tu in site, ar fi bine sa ceri si sa afisezi si continut creat de utilizatori si influenceri:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prin <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011826500-InstaApp\" target=\"_blank\" rel=\"noopener\"><b>InstaApp<\/b><\/a><span style=\"font-weight: 400;\">, mai ales cand recomanzi un hashtag pe care sa il foloseasca atunci cand posteaza despre produsele tale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Printr-o pagina speciala<\/b><span style=\"font-weight: 400;\"> unde sa poata urca ei insisi poze sau continut spre postare in site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In<\/span><b> interiorul descrierilor de produse.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In <\/span><b>articole <\/b><span style=\"font-weight: 400;\">pe blog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Repostare pe paginile social media<\/b><span style=\"font-weight: 400;\"> ale magazinului.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In <\/span><b>email-uri si email de cerere recenzie<\/b><span style=\"font-weight: 400;\"> (ca exemplu).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In <\/span><b>reclame PPC<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><a name=\"10\"><\/a><\/p>\n<h2><b>2. Idei de articole pe blog pentru un magazin online cu parfumuri<\/b><b><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19486 size-full\" title=\"articole-blog-magazin-parfumuri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/articole-blog-magazin-parfumuri.png\" alt=\"articole-blog-magazin-parfumuri\" width=\"1887\" height=\"850\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/articole-blog-magazin-parfumuri.png 1887w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/articole-blog-magazin-parfumuri-1280x577.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/articole-blog-magazin-parfumuri-980x441.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/articole-blog-magazin-parfumuri-480x216.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1887px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Povestea a cate unui parfum in parte (cine e designer-ul, povestea din spate, ingrediente, de unde e, reactii ale altor utilizatori)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Idei de cadouri pentru <\/span><b>[demografic, interese, preferinte parfum, ocazie]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum alegi parfumul perfect pentru<\/span><b> [tip de relatie]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce alt parfum poti alege daca<\/span><b> [tip de preferinta] (de ex. iti place parfumul X)<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Review<\/b><span style=\"font-weight: 400;\">-uri de la clienti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X parfumuri care<\/span><b> [tip de obiectiv dorit: ex., il vor face sa te adore]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X top arome ce persista, de la <\/span><b>[brand]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sfaturi pentru ca parfumul tau preferat sa fie mai persistent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum alegi parfumul perfect din <\/span><b>[nume magazin]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum alegi parfumul tau semnatura <\/span><b>[Pentru EA \/ Pentru EL]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X parfumuri noi in<\/span><b> [an]<\/b><span style=\"font-weight: 400;\"> care iti pot inlocui parfumul semnatura<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum sa porti corect parfumul<\/span><b> [Infografic]<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Raspunsuri la intrebari frecvente<\/b><span style=\"font-weight: 400;\"> venite de la clienti, in legatura cu procesul de comanda, livrare, retur etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anuntare \/ teasing campanii de marketing<\/b><span style=\"font-weight: 400;\"> speciale (de primavara, de V-Day, de vara, de aniversare etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anuntare noutati:<\/b><span style=\"font-weight: 400;\"> participare la diverse evenimente sau targuri din domeniu, deschidere popup store, lansare produse noi in magazin etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><b><\/b><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>3. Ce postezi cand vinzi parfumuri: Facebook, Instagram, TikTok, YouTube etc.<\/b><b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reels &amp; Shorts &amp; TikToks de unboxing \/ prezentare<\/b><span style=\"font-weight: 400;\"> pentru diverse parfumuri, intr-un cadru luxos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compozitii vizuale <\/b><span style=\"font-weight: 400;\">cu un parfum si note explicative despre ingrediente sau note componente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un parfum sau mai multe intr-un <\/span><b>aranjament estetic relevant brandului<\/b><span style=\"font-weight: 400;\"> (romantic, luxos, fresh etc.) &#8211; poze sau video-uri \/ story.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carusele <\/b><span style=\"font-weight: 400;\">X idei de parfumuri pentru [motiv \/ ocazie \/ tip de persoana].<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reels &amp; Shorts &amp; TikToks cu idei de parfumuri <\/b><span style=\"font-weight: 400;\">pentru [motiv \/ ocazie \/ tip de persoana].<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nu uita sa iti<\/span><b> etichetezi produsele in postari din Facebook Shop si cu <a href=\"https:\/\/www.gomag.ro\/blog\/business-manager-calea-catre-facebook-pixel-facebook-shop-instagram-shopping\/#Instagram\">Instagram Shopping<\/a>.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distribuire articole din blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refacere continut din blog sub forma de postari in social media, in formatele potrivite.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sfatul zilei<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produsul recomandat al saptamanii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repostare continut primit de la clienti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Concursuri si giveaways<\/b><span style=\"font-weight: 400;\">, dar cu accent pe vanzare (de ex., cu componenta de gamification in site).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19487 size-full\" title=\"postare-social-media-magazin-parfum\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/postare-social-media-magazin-parfum.png\" alt=\"postare-social-media-magazin-parfum\" width=\"626\" height=\"767\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/postare-social-media-magazin-parfum.png 626w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/postare-social-media-magazin-parfum-480x588.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 626px, 100vw\" \/><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>4. Introdu produse pe rand, in campanii de lansare repetitive<\/b><\/h2>\n<p>Stii care este unul dintre cele mai puternice cuvinte in marketing? \u201cNou\u201d.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cuvantul \u201cnou\u201d ne starneste curiozitatea si ne deschide portofelele, mai ales daca e vorba de produse atragatoare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca, sfatul meu este sa nu iti pui toate cartile pe masa din prima. Deschide magazinul cu o selectie de produse, iar apoi introdu, pe rand, alte selectii, in cadrul unor campanii de lansare.<\/span><\/p>\n<h3><b>Care sunt etapele unei lansari de produse noi?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca exista cerere si nevoie<\/b><span style=\"font-weight: 400;\"> pe piata pentru produsele pe care vrei sa le prezinti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incepe cu un teasing<\/b><span style=\"font-weight: 400;\">, trezeste sentimentul de anticipare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strange adrese de email <\/b><span style=\"font-weight: 400;\">printr-un landing page de prelansare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apoi poti deschide etapa de precomanda<\/b><span style=\"font-weight: 400;\"> pentru clientii super interesati si acces exclusiv pentru clientii din grupul VIP (fideli).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lanseaza oficial produsele pe un landing page specific<\/b><span style=\"font-weight: 400;\">, impreuna cu beneficii sau bonusuri cu acces limitat de timp.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Modul propriu-zis in care faci lansarea poate fi divers: prin concursuri, prin afisarea unor <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pachete<\/span><\/a><span style=\"font-weight: 400;\"> (produs nou + un produs popular din selectia veche), prin mostre adaugate cadou in colete etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19490 size-full\" title=\"giveaway-magazin-parfumuri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/giveaway-magazin-parfumuri.png\" alt=\"giveaway-magazin-parfumuri\" width=\"625\" height=\"789\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/giveaway-magazin-parfumuri.png 625w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/giveaway-magazin-parfumuri-480x606.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 625px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dar e foarte important sa pui accentul pe faptul ca produsele sunt noi, iar clientii tai au posibilitatea sa le ia primii din magazinul tau.<\/span><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>5. Email marketing pentru o afacere cu parfumuri<\/b><\/h2>\n<p>Email-ul ramane in continuare canalul de marketing cu cel mai mare ROI. Asa ca, daca faci lucrurile corect, ai aici o oportunitate de care putini profita.<b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite regulat newslettere, cel putin cate un email pe saptamana:<\/b><span style=\"font-weight: 400;\"> poti prezenta produse noi, produsul saptamanii, campania in derulare, review-uri de la clienti, discount surpriza, oferte pentru abonati etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930713-Email\" target=\"_blank\" rel=\"noopener\"><b>sabloanele de email<\/b><\/a><b> din platforma sunt adaptate<\/b><span style=\"font-weight: 400;\"> business-ului tau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119593-Recuperare-Cos\" target=\"_blank\" rel=\"noopener\"><b>email-uri de recuperare cos<\/b><\/a><span style=\"font-weight: 400;\"> pentru cosurile abandonate &#8211; trimite-le cat de repede posibil.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aduna adrese de email in mod activ,<\/b><span style=\"font-weight: 400;\"> cu un<\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> popup de abonare<\/span><\/a><span style=\"font-weight: 400;\"> + afisare beneficii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creste volumul de email-uri trimise in timpul campaniilor<\/b><span style=\"font-weight: 400;\"> si inaintea sezoanelor de cadouri (Craciun, martie, sezonul festivalurilor etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste semnatura din email la maximum<\/b><span style=\"font-weight: 400;\"> &#8211; poti atrage urmaritorii noi pe social media si poti adauga aici un link catre programul tau de fidelitate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testeaza subiecte diverse pentru newslettere<\/b><span style=\"font-weight: 400;\">, astfel incat sa maximizezi rata de deschidere a mail-urilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011400254-Email-Bot\" target=\"_blank\" rel=\"noopener\"><b>Email Bot<\/b><\/a><b> pentru a trimite automat email-uri <\/b><span style=\"font-weight: 400;\">cu oferte cross-sell, cerere recenzie, onboarding etc., catre clientii care au cumparat deja.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19489 size-full\" title=\"email-aniversare-magazin-parfum\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/email-aniversare-magazin-parfum.png\" alt=\"email-aniversare-magazin-parfum\" width=\"930\" height=\"798\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/email-aniversare-magazin-parfum.png 930w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/email-aniversare-magazin-parfum-480x412.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 930px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pont! Si <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007827554-SMS-Bot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMS<\/span><\/a><span style=\"font-weight: 400;\"> marketing are un impact puternic. Asa ca poti trimite mesaje scurte despre oferte sau despre statusul comenzilor catre clientii tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/12-tipuri-de-email\/\"><b>12 tipuri de email pe care ar trebui sa le trimiti clientilor<\/b><\/a><br \/>\n<a name=\"14\"><\/a><\/p>\n<h2><b>6. Creeaza o pagina sa atragi parteneri si influenceri pentru brandul tau<\/b><\/h2>\n<p>Acest pont este o continuare a primului punct despre care am vorbit mai sus: <i>foloseste vocea clientilor tai.<\/i><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Creeaza o <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930673-Pagini\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pagina statica<\/span><\/a><span style=\"font-weight: 400;\"> noua in magazin unde sa inviti <\/span><b>clienti, alte business-uri si influenceri <\/b><span style=\"font-weight: 400;\">sa se inscrie in programul tau de beneficii speciale pentru cei care te recomanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti oferi discount-uri, produse cadou, publicitate sau orice altceva este dorit de catre aceste persoane.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu, practic, ii inviti sa creeze continut despre magazinul si produsele tale, poate chiar le oferi un cod special de discount, daca aleg sa posteze despre tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E un mod eficient de a te promova prin recomandari, iar clientii tai prind din ce in ce mai multa incredere in tine, pe masura ce mai multe persoane din afara firmei vorbesc despre afacerea ta.<\/span><br \/>\n<a name=\"15\"><\/a><\/p>\n<h2><b>7. Campanii PPC pentru magazinul tau online cu parfumuri<\/b><b><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19491 size-full\" title=\"remarketing-cos-magazin-online-beauty\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/remarketing-cos-magazin-online-beauty.png\" alt=\"remarketing-cos-magazin-online-beauty\" width=\"689\" height=\"702\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/remarketing-cos-magazin-online-beauty.png 689w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/remarketing-cos-magazin-online-beauty-480x489.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 689px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360009782739-Google-Shopping-Ads\" target=\"_blank\" rel=\"noopener\"><b>Google Shopping Ads<\/b><\/a> <span style=\"font-weight: 400;\">&#8211; ia feed-ul din Gomag si urca-l in Merchant Center. Optimizeaza-ti listarile si fii prezent la cautarile pe Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza campanii separate in Google Ads, in functie de target group.<\/b><span style=\"font-weight: 400;\"> Fa research constant pentru a imbunatati lista cuvintelor cheie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste YouTube ads scurte<\/b><span style=\"font-weight: 400;\">, cu mesaje emotionale si afisarea produsului sub ad. Targeteaza-le pe interese.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creste bugetele de reclama in apropierea sezoanelor de cadouri.<\/b><span style=\"font-weight: 400;\"> Si competitorii tai o vor face, asa ca nu ai incotro.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste campanii DSA<\/b><span style=\"font-weight: 400;\">, mai ales daca ai foarte multe repere in site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza audiente lookalike pe Facebook<\/b><span style=\"font-weight: 400;\">, pe baza caracteristicilor clientilor existenti in magazin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Actualizeaza-ti constant listele de remarketing <\/b><span style=\"font-weight: 400;\">si fa, in special, remarketing pe cosurile abandonate. Creeaza campanii separate de remarketing, in functie de audienta.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau cu parfumuri online?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/magazin-online-beauty\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daca in 2020 piata de parfumuri online si offline a scazut dramatic, din moment ce oamenii au acordat mai putin buget cumparaturilor de placere, din 2021 volumul achizitiilor de parfum a inceput sa se redreseze. Si da, oamenii cumpara parfumuri online.\u00a0 Un obicei bine de notat e faptul ca prefera sa cumpere parfumuri pe care [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19484,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-19483","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Ghid] Cum vinzi parfumuri online - Idei marketing magazin parfumuri<\/title>\n<meta name=\"description\" content=\"Vrei sa iti faci un magazin cu parfumuri online sau ai deja unul, pe care vrei sa il cresti? 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