{"id":19620,"date":"2022-03-18T18:06:48","date_gmt":"2022-03-18T15:06:48","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=19620"},"modified":"2022-03-21T09:40:06","modified_gmt":"2022-03-21T06:40:06","slug":"promovare-magazin-restaurant-online","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-restaurant-online\/","title":{"rendered":"Ghid: Idei de promovare pentru un restaurant online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pandemia a afectat majoritatea sectoarelor, insa una dintre cele mai greu incercate a fost industria ospitalitatii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Restaurantele, pub-urile si cafenele au trebuit sa se reorienteze, asa ca cifrele pietei de food delivery au avansat extraordinar de mult.<\/span><\/p>\n<p><b>Oamenii au inceput sa faca din ce in ce mai multe comenzi online, multi prin intermediul aplicatiilor de livrare a mancarii. Dar nu numai.<\/b><\/p>\n<div style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media3.giphy.com\/media\/TGcD6N8uzJ9FXuDV3a\/giphy.gif?cid=ecf05e471rp399g4p7cwvljwbjcb0l4pb6ses0felmsm53uq&amp;rid=giphy.gif&amp;ct=g\" width=\"480\" height=\"400\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Daca ai o astfel de locatie si vrei sa iti cresti vanzarile, o oportunitate de neratat este sa iti faci un <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">magazin online<\/span><\/a><span style=\"font-weight: 400;\"> pentru restaurantul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despre cum sa iti gandesti ofertele si site-ul, precum si despre cum sa te promovezi, am scris in ghidul de fata, pe care iti recomand sa il salvezi. Revino asupra lui de fiecare data cand cauti inspiratie.<\/span><!--more--><\/p>\n<p><b>Vinzi in alta industrie online? Descopera aici <\/b><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\" target=\"_blank\" rel=\"noopener\"><b>ghiduri pentru diverse domenii<\/b><\/a><b>, cu accent pe business si marketing online.<\/b><\/p>\n<h2><b>Cuprins Ghid Idei de promovare pentru un restaurant online<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Gaseste diferentiatori pentru restaurantul online<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Gaseste-ti stilul potrivit pentru brandul tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Creeaza campanii si oferte pentru clientii fideli<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Ofera un motiv puternic pentru prima achizitie<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Listeaza-ti ofertele pe site-urile de delivery<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Gaseste un mod de impachetare care te scoate in evidenta<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#7\">Idei de promovare online pentru un restaurant<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#8\">Atrage lead-uri in magazinul tau online<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Idei de postari pentru blog restaurant online<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Ce postezi pe Facebook, Instagram, Tik Tok, Pinterest, YouTube cand ai un restaurant<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Strategia de email marketing pentru un restaurant<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Reclame PPC si strategia de reclama platita pentru un restaurant<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">SEO pentru restaurante online<\/a><\/strong><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"Cum incepi o afacere in 5 pasi \ud83d\ude80\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Cw7tqyU7XbY?start=6&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Citeste si:<strong>\u00a0<a href=\"https:\/\/www.gomag.ro\/blog\/magazin-online-cu-produse-alimentare\/\">Cum gestionezi un magazin online cu produse alimentare<\/a><\/strong><\/p>\n<h2><b>Cum sa iti gandesti ofertele pentru a fi mai atragatoare online<\/b><\/h2>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Gaseste diferentiatori pentru restaurantul online<\/b><\/h2>\n<p>Cand intri in comert, in special pe partea de restaurant si food, esti constient din start ca trebuie sa faci lucrurile diferit daca vrei sa iesi in evidenta, sa castigi loialitatea clientilor si sa continui sa rezisti intr-un mediu atat de competitiv.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nu e floare la ureche sa deschizi un restaurant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai reglementari legale si sanitare pe care trebuie sa le respecti, ai nevoie de o echipa de oameni tari pe partea lor (bucatarie, servire, management etc.), ai nevoie de o locatie cu vad profitabil, ai nevoie sa fii atat creativ cat si adaptabil pentru ca afacerea sa supravietuiasca si sa prospere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, odata ce ai decis ca vrei un restaurant, printre primele lucruri la care sa te gandesti sunt diferentiatorii tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe baza lor vei construi modelul de afacere, planul de business, brandul si actiunile de marketing.<\/span><\/p>\n<h3><b>Ce te poate diferentia ca restaurant, si in special restaurant online?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poti <\/span><b>raspunde cel mai prompt <\/b><span style=\"font-weight: 400;\">cel putin uneia dintre nevoile clientilor.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gandeste-ti la sange<\/span><b> meniul dedicat livrarilor,<\/b><span style=\"font-weight: 400;\"> astfel incat sa fie fezabil pentru livrare.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gandeste <\/span><b>momentul in care meniul respectiv este livrat si consumat<\/b><span style=\"font-weight: 400;\">. Pentru ce ocazie? Cum se simte clientul, emotional vorbind?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gandeste <\/span><b>tipul de ambalaj <\/b><span style=\"font-weight: 400;\">astfel incat mancarea sa ramana calda si proaspata.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gandeste-te <\/span><b>cu cine livrezi si cum poti minimiza timpul de livrare.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care e <\/span><b>modul de ambalare<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce adaugi in plus la comenzi?<\/b><span style=\"font-weight: 400;\"> &#8211; mesaje personalizate pe ambalaj, biletele cu urari de bine, un mic desert bonus etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferi optiunea de <\/span><b>ridicare de la locatie, sau \/ si livrare la adresa<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ai un meniu cu un anumit specific<\/b><span style=\"font-weight: 400;\">, mai greu de gasit la nivel local?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum raspunde echipa la telefon?<\/b><span style=\"font-weight: 400;\"> Care sunt procedurile de interactiune cu clientii?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se poate face <\/span><b>plata cu un card de tichete de masa<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acorzi<\/span><b> prioritate la preparare si expediere<\/b><span style=\"font-weight: 400;\"> pentru clientii super fideli?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai o <\/span><b>comanda minima sau nu<\/b><span style=\"font-weight: 400;\"> ai?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oamenii pot comanda <\/span><b>preparate personalizabile<\/b><span style=\"font-weight: 400;\">? (<\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia Produs Configurabil<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce <\/span><b>numar de clienti te apreciaza<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19622 size-full\" title=\"produs-configurabil-restaurant-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/produs-configurabil-restaurant-online.png\" alt=\"produs-configurabil-restaurant-online\" width=\"1199\" height=\"969\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/produs-configurabil-restaurant-online.png 1199w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/produs-configurabil-restaurant-online-980x792.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/produs-configurabil-restaurant-online-480x388.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1199px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/identitate-si-logo-magazin-online-branding\/\"><b>Brand si logo magazin online \u2013 10 sfaturi care te vor ajuta sa faci alegeri bune<\/b><\/a><b><\/b><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Gaseste-ti stilul potrivit pentru brandul tau<\/b><\/h2>\n<p>Diferentiatorii sunt punctul de pornire pentru constructia brandului legat de restaurantul tau online, asa cum spuneam si mai inainte.<b><\/b><\/p>\n<h4><b>De aici, ar fi bine sa iti definitivezi simbolurile vizuale si emotionale de brand:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slogan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viziunea firmei<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Misiunea firmei<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentele de public targetate &#8211; demografice, locatie, interese, obiceiuri, tip de job, hobby-uri etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produsele vedeta ale restaurantului<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tipul de comunicare olfactiva si gustativa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gama de culori si filtre vizuale folosite<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elementele de umanizare a brandului: prezentarea echipei, folosirea numelui CEO-ului, completarea informatiilor despre restaurant, povestea firmei, clientii casei etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stilul si tonalitatea folosite in comunicare<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19635 size-full\" title=\"business-online-restaurant\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/business-online-restaurant.png\" alt=\"business-online-restaurant\" width=\"1192\" height=\"716\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/business-online-restaurant.png 1192w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/business-online-restaurant-980x589.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/business-online-restaurant-480x288.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1192px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cel mai important este sa existe continuitate in modul de abordare si comunicare; nu intr-o zi esti haios, in cealalta esti pedantic, intr-o zi postezi citate de buna dimineata, in alta urari pentru aniversarea de Sf. Maria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trebuie sa fii constant pentru a ramane relevant. Chiar daca subiectele variaza, modul de a transmite informatia trebuie sa fie in stilul tau, cu care oamenii se tot obisnuiesc in timp.<\/span><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Creeaza campanii si oferte pentru clientii fideli<\/b><\/h2>\n<p>Cei mai profitabili clienti intr-un restaurant sau pub sunt clientii fideli, cei care se tot intorc sa consume in locatia ta sau te considera prima optiune cand e de comandat mancare acasa, la birou sau oriunde se afla.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ba mai mult, acesti clienti te recomanda mai departe, fie prin faptul ca isi aduc prietenii in locatia ta, fie ca raspund cu numele restaurantului atunci cand cineva ii intreaba de unde au comandat mancare buna sau unde se mananca cel mai bine in oras.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19624 size-full\" title=\"produse-cadou-restaurant-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/produse-cadou-restaurant-online.png\" alt=\"produse-cadou-restaurant-online\" width=\"804\" height=\"467\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/produse-cadou-restaurant-online.png 804w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/produse-cadou-restaurant-online-480x279.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sunt aur curat. Asigura-te ca ii poti identifica rapid, folosind <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia Grupuri Clienti<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag.<\/span><\/p>\n<p><b>Ai grija de clientii \u201ccasei\u201d si de clientii fideli:<\/b><\/p>\n<ul>\n<li><b>Recompenseaza-i pentru faptul ca revin: <\/b><span style=\"font-weight: 400;\">un preparat sau bautura preferata din partea casei, un card de fidelitate, <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">puncte de fidelitate<\/span><\/a><span style=\"font-weight: 400;\">, vouchere pentru ocazii speciale, <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930453-Cos-de-Cumparaturi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">voucher<\/span><\/a><span style=\"font-weight: 400;\"> cu reducere pe viata \/ valabil la fiecare comanda etc.<\/span><\/li>\n<li><b>Tine cont de dorintele si recomandarile lor <\/b><span style=\"font-weight: 400;\">pentru organizarea a diverse seri tematice, evenimente sau degustari.<\/span><\/li>\n<li><b>Implica-i in imbunatatirea meniului.<\/b><\/li>\n<li><b>Trimite-le comunicari personalizate<\/b><span style=\"font-weight: 400;\"> in functie de istoricul de comenzi din restaurantul tau.<\/span><\/li>\n<li><b>Ofera un beneficiu exclusiv doar pentru super clienti<\/b><span style=\"font-weight: 400;\"> &#8211; de ex., pentru cei care fac primele 10 comenzi de la restaurantul tau, urmatoarele sunt cu livrare gratuita.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/program-de-fidelizare-a-clientilor\/\"><b>Cum Te Ajuta Un Program De Fidelizare A Clientilor<\/b><\/a><b><\/b><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Ofera un motiv puternic pentru prima achizitie<\/b><\/h2>\n<p>Cealalta fata a monedei e data de clientii noi, cei pe care trebuie sa ii convingi sa faca o achizitie initiala.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Da, clientii fideli sunt o sursa de noi clienti, cand te recomanda prietenilor si cunoscutilor lor. Insa nu intotdeauna te poti baza doar pe ei, ci ai nevoie de campanii si mesaje specifice pentru atragerea de noi consumatori.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste reclame PPC cu oferte tip meniu sau pachet,<\/b><span style=\"font-weight: 400;\"> activate in apropierea timpului de servire a mesei (pranz \/ cina \/ seri de film \/ aniversari etc.). Poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia Bundle<\/span><\/a><span style=\"font-weight: 400;\"> pentru a crea aceste pachete.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pune accentul pe imagini de calitate. <\/b><span style=\"font-weight: 400;\">Ia-ti un aparat foto ca lumea sau angajeaza un fotograf profesionist pentru o sedinta. Imaginile iti vand preparatele culinare, asa ca nu trece prea repede peste aceasta componenta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza pachete, combo-uri si oferte dedicate anumitor tipuri de clienti: <\/b><span style=\"font-weight: 400;\">celor care lucreaza, studentilor, mamicilor cu copii mici, celor care organizeaza un anumit eveniment, celor care sunt pasionati de o anumita cultura sau au anumite stiluri de viata (mancare vegana, mancare cu ingrediente bio, mancare usor de digerat pentru situatii speciale = internare in spital, recuperare medicala etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga optiuni extra <\/b><span style=\"font-weight: 400;\">cu <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119033-Recomandari\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Recomandari Avansate<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OTO<\/span><\/a><span style=\"font-weight: 400;\"> sau <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#adaugare\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">popup dupa adaugare in cos<\/span><\/a><span style=\"font-weight: 400;\">, cu produse conexe sau deserturi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera discount-uri si promotii<\/b><span style=\"font-weight: 400;\"> de tipul livrare gratuita, 1+1, produs gratuit la comenzi de peste x lei etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimizeaza-ti prezenta online pentru a fi foarte usor de gasit <\/b><span style=\"font-weight: 400;\">&#8211; recomandat sa ai un site, si mai bine daca ai un magazin online, creat pe Gomag de exemplu. Mai ai nevoie cel putin de pagini Social Media, dar poti folosi si alte canale, despre care povestim in partea a doua a ghidului.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19621 size-full\" title=\"recenzii-restaurant-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/recenzii-restaurant-online.png\" alt=\"recenzii-restaurant-online\" width=\"875\" height=\"607\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/recenzii-restaurant-online.png 875w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/recenzii-restaurant-online-480x333.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 875px, 100vw\" \/><br \/>\n<b><\/b><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Listeaza-ti ofertele pe site-urile de delivery<\/b><\/h2>\n<p>Ne-am obisnuit cu ele si ne plac pentru ca ne simplifica munca extraordinar de mult cand vine vorba de comandat mancare.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nici nu mai e nevoie sa interactionam personal cu cineva de la restaurant, caruia sa ii dictam la telefon comanda. Aplicatiile sunt instalate pe telefon, sunt optimizate conform procesului de comandat mancare si sunt super accesibile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru tine, ca si comerciant, platformele de food delivery nu sunt insa la fel de gratuit si simplu de folosit. Pentru ca trebuie sa iei niste decizii de business, sa oferi un comision si imparti imaginea publica a restaurantului tau cu imaginea firmei de delivery \/ livratorilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tocmai de aceea, sfatul meu este sa iei in considerare aceasta varianta, insa sa o treci prin prisma business-ului tau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calculeaza-ti bugetul necesar, vezi cum poti imbunatati parteneriatul cu oferte exclusive daca e cazul si abia apoi listeaza-ti ofertele acolo.<\/span><a name=\"6\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19636 size-full\" title=\"popup-cta-restaurant-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/popup-cta-restaurant-online.png\" alt=\"popup-cta-restaurant-online\" width=\"1920\" height=\"969\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/popup-cta-restaurant-online.png 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/popup-cta-restaurant-online-1280x646.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/popup-cta-restaurant-online-980x495.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/popup-cta-restaurant-online-480x242.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h2><b>6. Gaseste un mod de impachetare care te scoate in evidenta<\/b><\/h2>\n<p>O alta componenta importanta in afacerile tip restaurant online sunt ambalajele produselor. Nu poti fara ele.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Si e, desigur, mai ieftin sa iti faci stocul de caserole din PP sau EPS sau plastic sau trestie de zahar si sa folosesti pungi standard pentru livrare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa desi e un efort financiar mai mare, ambalajele personalizate (cel putin pungile de hartie sau plastic) te ajuta sa fii memorabil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, poti scrie un mesaj fain cu markerul pe caserole sau poti lipi un biletel. E gratis, si iti cere doar un efort de creativitate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur, in intregul pachet pentru food delivery sau takeaway poti sa mai adaugi un voucher pentru urmatoarea comanda sau stickere legate de specificul sau logo-ul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest mod de ambalare te face sa iesi in evidenta. Este important sa folosesti materiale de calitate, care mentin mancarea proaspata, fara sa se verse peste tot sau sa fie contaminata cu alte cele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/impachetarea-premium-ecommerce\/\"><b>Impachetarea premium in eCommerce si experienta clientului<\/b><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"5 Idei pentru a creste vanzarile online in lunile slabe \ud83d\ude80\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/prProwqsLm8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>Idei de promovare online pentru un restaurant<\/b><\/h2>\n<p><a name=\"8\"><\/a><\/p>\n<h2><b>1. Atrage lead-uri in magazinul tau online<\/b><\/h2>\n<p>Un restaurant din care oamenii pot face comenzi online pentru a li se livra sau pe care le pot ridica personal functioneaza exact la fel ca orice alta afacere.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asta inseamna ca clientii tai trec printr-un sales funnel, din momentul in care constientizeaza ca au o nevoie, se intereseaza cum o pot acoperi, devin interesati de oferta ta si cumpara sau amana cumparatura pe alta data (sau uita si nu o mai fac niciodata).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Momentul acela, de interes, e cel care te preocupa pe tine. Pentru ca aici trebuie sa dai un impuls decisiv, astfel incat oamenii sa ia decizia de cumparare sau cel putin sa iti dea un contact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cand ai numele si adresa lor de email, iti va fi mai usor sa ii gasesti si sa ii retargetezi pe viitor.<\/span><\/p>\n<h3><b>Cum poti atrage lead-uri pentru restaurantul tau online?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste<\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps\" target=\"_blank\" rel=\"noopener\"><b> popup-uri de abonare<\/b><\/a><b> cu o recompensa imediata <\/b><span style=\"font-weight: 400;\">&#8211; reducere la prima comanda, reducere pe viata la preparatele preferate sau alt beneficiu pentru o prima comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invita oamenii sa se inscrie in programul tau de fidelitate<\/b><span style=\"font-weight: 400;\"> &#8211; poti folosi un formular de colectare lead-uri, la completarea carora primesc un voucher. Apoi poti crea diverse praguri pentru obtinerea mai multor beneficii, cu cat comanda mai des si mai mult.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deschide un program de rezervari in preajma sezoanelor sau pentru ocazii speciale <\/b><span style=\"font-weight: 400;\">(aniversari zile de nastere, onomastice, absolvire, pranzul miresei etc.)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19626 size-full\" title=\"hellobar-rezervari-restaurant-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/hellobar-rezervari-restaurant-online.png\" alt=\"hellobar-rezervari-restaurant-online\" width=\"1249\" height=\"895\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/hellobar-rezervari-restaurant-online.png 1249w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/hellobar-rezervari-restaurant-online-980x702.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/hellobar-rezervari-restaurant-online-480x344.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1249px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/trucuri-prin-care-obtii-mai-multi-abonati\/\"><b>30 De Trucuri Prin Care Sa Obtii Mai Multi Abonati<\/b><\/a><b><\/b><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>2. Idei de postari pentru blog restaurant online<\/b><b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anunta evenimente viitoare sau fa teasing pentru campaniile de marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Articol tip povestea firmei: spune cum ai deschis, ce provocari ai avut, care e viziunea, ce povesti interesante ai din primele zile de business etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X feluri de mancare la [nume restaurant] pe care trebuie sa le incerci macar odata in viata<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X preparate [tip: vegane, bio, la cuptor, speciale] pe care sa le comanzi la [nume restaurant]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X preparate [nume restaurant] pentru [tip de clienti: interese, obiceiuri, alimente preferate]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experienta unuia dintre angajatii tai + poze + preparatele preferate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum a fost la [eveniment recent organizat la restaurant]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recenzii si poze de la clienti sau influenceri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raspuns la intrebari frecvente primite in restaurant, online sau in locatie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce contine si cum se prepara [preparat vedeta] la [nume restaurant]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Noutati in meniu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prezinta servicii speciale pe care le oferi [candy bar pentru evenimente, meniuri speciale pentru evenimente, comenzi Paste \/ Revelion etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invita oamenii sa se inscrie in programul tau de fidelitate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prezinta alte canale pe care esti prezent si invita oamenii sa te urmareasca<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Noutati: schimbari de program, anunturi de angajare, modificari in locatie (ex. renovari), masuri de siguranta adoptate etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><b><\/b><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>3. Ce postezi pe Facebook, Instagram, Tik Tok, Pinterest, YouTube cand ai un restaurant<\/b><\/h2>\n<ul>\n<li>Meniul zilei (daca e cazul) &#8211; foloseste poze atractive!<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparate fotografiate profi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poze si video-uri cu angajatii, inclusiv in timp ce prepara anumite feluri de mancare. Te ajuta in special sa transmiti masurile de igiena respectate in bucataria restaurantului si sa umanizezi comunicarea.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sfaturi scurte, in diferite zile, de la tine sau de la angajati &#8211; ce sa comanzi, ce sa incerci nou, care e promotia zilei, ce pregatiti special etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anunta evenimente viitoare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Imagini si video-uri \/ live-uri de la diverse evenimente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testimoniale si poze repostate de la clienti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concursuri in apropierea evenimentelor de sezon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prezinta beneficiile programului de fidelitate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Idei pentru [un mic dejun hranitor, pranzul la birou, un picnic in parc etc.]\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360010193399-Cum-creez-si-setez-Facebook-Shop-\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">feed-ul din Gomag<\/span><\/a><span style=\"font-weight: 400;\"> pentru a-ti popula Facebook Shop. Eticheteaza produsele in postari.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa o cerere pentru Instagram Shopping si eticheteaza-ti produsele in postarile \/stories Instagram.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19623 size-full\" title=\"postari-social-media-restaurant-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/postari-social-media-restaurant-online.png\" alt=\"postari-social-media-restaurant-online\" width=\"578\" height=\"625\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/postari-social-media-restaurant-online.png 578w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/postari-social-media-restaurant-online-480x519.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 578px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><b><\/b><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>4. Strategia de email marketing pentru un restaurant<\/b><\/h2>\n<p>La cate mail-uri primim intr-o zi, poate ti se pare irelevant sa folosesti acest canal pentru un restaurant online. Insa e o greseala uriasa sa il treci cu vederea.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Email-ul ramane in continuare canalul cu cea mai mare rata de conversie. Si e o metoda sa iti familiarizezi clientii cu stilul brandului tau si cu ofertele tale.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite newslettere ocazionale, odata pe saptamana sau la 2 saptamani. <\/b><span style=\"font-weight: 400;\">Poti trimite aici articole din blog, concursuri, anunti ofertele curente, evenimente in curs de organizare etc. E vital sa le reamintesti oamenilor de existenta ta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste email-ul pentru a oferi un voucher exclusiv pentru o actiune: <\/b><span style=\"font-weight: 400;\">o prima comanda, abonarea la noutati, primele 5-10 comenzi etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite recomandari de preparate, personalizate<\/b><span style=\"font-weight: 400;\"> in functie de istoricul de comenzi in site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite oferte speciale pentru aniversari,<\/b><span style=\"font-weight: 400;\"> in aproprierea zilei de nastere a clientului. Ii poti face o surpriza cadou la comanda din site, sau o oferte de pachete pentru celebrarea aniversarii in locatia ta.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19627 size-full\" title=\"email-restaurant-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/email-restaurant-online.png\" alt=\"email-restaurant-online\" width=\"1062\" height=\"1450\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/email-restaurant-online.png 1062w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/email-restaurant-online-980x1338.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/03\/email-restaurant-online-480x655.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1062px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span><a href=\"https:\/\/www.gomag.ro\/blog\/12-tipuri-de-email\/\"><b> 12 tipuri de email pe care ar trebui sa le trimiti clientilor<\/b><\/a><b><\/b><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>5. Reclame PPC si strategia de reclama platita pentru un restaurant<\/b><b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facebook Ads si remarketing-ul vizual <\/b><span style=\"font-weight: 400;\">sunt la putere. Targeteaza in functie de ocupatie si interese.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foloseste<\/span><b> imagini de calitate,<\/b><span style=\"font-weight: 400;\"> cu preparatele aburinde, pentru a trezi nevoia emotionala.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa <\/span><b>reclame pe audiente lookalike<\/b><span style=\"font-weight: 400;\"> dupa clientii tai platitori.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asigura-te ca <\/span><b>rulezi reclame Search Ads pe cuvinte cheie de brand si pentru locatie<\/b><span style=\"font-weight: 400;\"> (produs vedeta, nume restaurant, repere locatie).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foloseste<\/span><b> extensia de apel<\/b><span style=\"font-weight: 400;\"> in reclamele Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga cuvintele cheie negative<\/b><span style=\"font-weight: 400;\">, pentru ca reclamele tale sa nu se afiseze pentru cautarile irelevante (de ex., daca nu ai meniul zilei, daca nu livrezi prin servicii de delivery, daca oferi doar takeaway etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pregateste-ti site-ul si landing page-urile de oferta pentru mobil<\/b><span style=\"font-weight: 400;\"> &#8211; marea majoritate a clientilor te cauta si comanda folosind acest dispozitiv.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foloseste <\/span><b>remarketing <\/b><span style=\"font-weight: 400;\">oricand si oricum poti.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19174469\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>6. SEO pentru restaurante online<\/b><\/h2>\n<p>SEO e investitie de cursa lunga, dar isi merita efortul si\/ sau banii.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Poate cel mai important aspect aici este contul de Google My Business, de care iti recomand sa te ocupi cat de repede: creeaza-l si completeaza-l.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita sa specifici date corecte de contact, orar, imagini, locatie, adresa site. De asemenea, gestioneaza rapid recenziile (raspunde cu demnitate) si posteaza noutatile.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca ai descrieri complete<\/b><span style=\"font-weight: 400;\">, inclusiv cu alergeni, ingrediente, mod de preparare etc., in paginile de produs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga imagini de calitate<\/b><span style=\"font-weight: 400;\">, dar la aceleasi dimensiuni si redimensionate pentru a nu incetini timpul de incarcare a paginii. Pe Gomag, Alt text nu mai trebuie completat, pentru ca se preia automat din denumirea imaginii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga cuvinte cheie in meta titlu si meta descriere (+H1).<\/b><span style=\"font-weight: 400;\"> Daca ai multe produse, poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360017896193-SEO-Avansat\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia SEO Avansat<\/span><\/a><span style=\"font-weight: 400;\"> pentru a crea si seta reguli pe diverse pagini si categorii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga continut in site,<\/b><span style=\"font-weight: 400;\"> in paginile home, de categorie si alte pagini statice: pagina despre noi, T&amp;C, despre livrare \/ plata, lista alergenilor, programul de fidelitate, raspunsuri la intrebari frecvente etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scrie constant pe <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360018699899-Blog\" target=\"_blank\" rel=\"noopener\"><b>blogul<\/b><\/a><b> restaurantului<\/b><span style=\"font-weight: 400;\">, pentru a avea continut nou si util.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Colaboreaza cu bloggeri locali si presa locala <\/b><span style=\"font-weight: 400;\">pentru a obtine backlink-uri constant.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implica-te in comunitatea locala: <\/b><span style=\"font-weight: 400;\">voluntariat, sponsorizari, evenimente etc. Sunt un alt mod de a obtine mentiuni si link-uri.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><\/p>\n<p><b>Cauti o platforma puternica pentru un restaurant online?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pandemia a afectat majoritatea sectoarelor, insa una dintre cele mai greu incercate a fost industria ospitalitatii. Restaurantele, pub-urile si cafenele au trebuit sa se reorienteze, asa ca cifrele pietei de food delivery au avansat extraordinar de mult. Oamenii au inceput sa faca din ce in ce mai multe comenzi online, multi prin intermediul aplicatiilor de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19628,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-19620","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ghid: Idei de promovare pentru un restaurant online<\/title>\n<meta name=\"description\" content=\"Ai un restaurant cu comenzi online? Deschide un magazin! 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