{"id":20491,"date":"2022-08-02T17:00:32","date_gmt":"2022-08-02T14:00:32","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=20491"},"modified":"2022-08-02T17:00:32","modified_gmt":"2022-08-02T14:00:32","slug":"promovare-magazin-materiale-de-constructii","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-materiale-de-constructii\/","title":{"rendered":"Ghid: Cum vinzi materiale de constructii online &#8211; Idei de promovare afacere constructii"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Conform ZF, piata totala a constructiilor din Romania este estimata la aprox. 16 miliarde de euro, dar e in scadere in ultimii ani.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din aceasta valoare, materialele de constructii reprezinta circa o treime, adic\u0103 putin peste 5 miliarde de euro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statistica e de anul trecut.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pretul materialelor de constructii a crescut extraordinar in ultimii 2 ani datorita lipsei de materie prima, insa exista oameni in domeniu ce considera ca urmeaza o perioada de stabilizare.<\/span><\/p>\n<div style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large\" src=\"https:\/\/media3.giphy.com\/media\/u9VO8vuutTPcUxDMGC\/giphy.gif?cid=ecf05e47oe12nrtaf8ichewawb0jm3dt4u1e163ocr2vyi81&amp;rid=giphy.gif&amp;ct=g\" width=\"500\" height=\"281\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<h4><b>Intre timp, lumea continua sa construiasca.<\/b><!--more--><\/h4>\n<p><span style=\"font-weight: 400;\">Asa ca daca ai un buget consistent si te tenteaza nisa, un magazin online de constructii iti poate aduce profit pe termen lung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti-am pregatit un ghid intensiv despre cum sa vinzi online materiale de constructii si cum sa iti adaptezi strategia de business pentru a avea succes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca esti in cautare de informatii utile pentru alte industrii, <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\"><span style=\"font-weight: 400;\">gasesti aici peste 35 de ghiduri dedicate, pe nise<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Cuprins: Ghid Cum sa vinzi materiale de constructii online<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Ce vrei sa vinzi si cum gasesti furnizori<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Cum arata brandul tau?<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Avatarele de client: catre cine vinzi materiale de constructii<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Optimizarea paginilor de vanzare<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Ofera servicii suplimentare care te pot diferentia<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Atentie la logistica si optimizarea fluxului din spatele magazinului<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#7\">Idei de promovare pentru un magazin online cu materiale de constructii<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#8\">Investeste in SEO si CRO pentru materiale de constructii<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Idei de postari pentru Facebook, Instagram, YouTube, TikTok etc., cand vinzi materiale de constructii<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Idei de articole pe un blog de materiale de constructii<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Programul de recomandari si fidelizarea in industria materiale de constructii<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Lead generation si lead nurturing pentru materiale de constructii<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Cum promovezi magazinul de materiale constructii cu PPC<\/a><\/strong><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"e-acumulatori.ro - dupa 10 ani pe platforma Gomag - Dan Tudose\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/oo6mWg7Lrag?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>Cum sa iti gandesti afacerea cu materiale de constructii online<\/b><\/h2>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Ce vrei sa vinzi si cum gasesti furnizori<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In cazul in care urmeaza sa vinzi materiale, e important sa iti gandesti din start modul de evolutie a catalogului tau de produse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti incepe prin a vinde un anumit tip de materiale sau multiple categorii &#8211; totul depinde de buget, de cunostintele tale si de analiza de piata pe care o vei face inainte de lansare.<\/span><\/p>\n<h3><b>Ce poti sa vinzi intr-un magazin cu materiale de constructii?<\/b><\/h3>\n<ul>\n<li><b>Ciment si tencuieli <\/b><span style=\"font-weight: 400;\">&#8211; adezivi beton, sape, amorse, var, nisip etc.<\/span><\/li>\n<li><b>Materiale pentru zidarie<\/b><span style=\"font-weight: 400;\"> &#8211;\u00a0 caramida, BCA, prefabricate etc.<\/span><\/li>\n<li><b>Materiale pentru hidroizolatie<\/b><span style=\"font-weight: 400;\"> &#8211; membrane bituminoase, mastic bituminos etc.<\/span><\/li>\n<li><b>Materiale pentru termoizolatie<\/b><span style=\"font-weight: 400;\"> &#8211; polistiren, vata minerala, fibra de sticla, dibluri etc.<\/span><\/li>\n<li><b>Materiale decorative pentru interior si exterior <\/b><span style=\"font-weight: 400;\">&#8211; piatra decorativa, tencuieli decorative, vopsea lavabila, amorse, faianta si gresie etc.<\/span><\/li>\n<li><b>Materiale pentru acoperisuri<\/b><span style=\"font-weight: 400;\"> &#8211; tigla, tabla, folii acoperis etc.<\/span><\/li>\n<li><b>Pavaje, borduri si dale<\/b><\/li>\n<li><b>Cherestea si elemente din lemn<\/b><span style=\"font-weight: 400;\"> &#8211; panele, placi OSB, placi PFL, placaje, grinzi, lambriuri etc.<\/span><\/li>\n<li><b>Obiecte sanitare<\/b><span style=\"font-weight: 400;\"> &#8211; baterii sanitare, accesorii, lavoare, WC-uri etc.<\/span><\/li>\n<li><b>Materiale pentru instalatii termice si apa<\/b><span style=\"font-weight: 400;\"> &#8211; tevi, tuburi PVC, fitinguri, robineti, fose si camine, calorifere etc.<\/span><\/li>\n<li><b>Materiale pentru instalatii electrice<\/b><span style=\"font-weight: 400;\"> &#8211; cabluri electrice, sigurante, materiale izolatoare, panouri electrice etc.<\/span><\/li>\n<\/ul>\n<h3><b>Cum gasesti furnizori pentru magazinul tau?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Primul lucru pe care il poti face este sa incepi sa<\/span><b> cauti pe Google furnizori magazin materiale de constructii<\/b><span style=\"font-weight: 400;\">. Exista multiple firme ce vand B2B si au o sectiune a site-ului dedicata, din care poti afla informatii despre servicii si contact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, uita-te <\/span><b>in comunitatile de antreprenori din Romania<\/b><span style=\"font-weight: 400;\">, unde poti cere date de contact ale firmelor ce iti pot furniza marfa de care esti interesat. Sau direct fabrici si producatori, daca e cazul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu in ultimul rand, te poti orienta spre <\/span><b>import de materiale de constructii<\/b><span style=\"font-weight: 400;\">. Gasesti online si offline firme internationale cu care poti colabora.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita sa iei in calcul aici costurile de transport si cele vamale, in functie de tara din care vrei sa faci import, cantitate etc.<\/span><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Cum arata brandul tau?<\/b><\/h2>\n<p>Aproape in fiecare comuna din Romania exista cate un magazin care vinde materiale de constructii. Este singura optiune pe raza locala, asa ca va fi cunoscuta.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Insa daca vrei sa vinzi la nivel regional sau national, ai nevoie de ceva mai mult decat marfa sau o anumita scala de preturi practicate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai nevoie de lucruri ce te diferentiaza de celelalte <\/span><i><span style=\"font-weight: 400;\">n <\/span><\/i><span style=\"font-weight: 400;\">magazine de constructii existente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aici intervine conceptul de brand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20496 size-large\" title=\"hellobar-anuntare-promotii-materiale-constructii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/hellobar-anuntare-promotii-materiale-constructii-1024x601.png\" alt=\"hellobar-anuntare-promotii-materiale-constructii\" width=\"1024\" height=\"601\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/hellobar-anuntare-promotii-materiale-constructii-980x575.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/hellobar-anuntare-promotii-materiale-constructii-480x282.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><b>Cum poti face branding pentru magazinul tau de constructii?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acorda atentie denumirii magazinului<\/b><span style=\"font-weight: 400;\">, inclusiv logo, slogan, fonturi si paleta de culori folosite.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gaseste si transmite constant USP-ul<\/b><span style=\"font-weight: 400;\"> &#8211; ce faci tu unic pentru clientii tai? Rezuma in cateva cuvinte si foloseste acest mesaj in materialele de comunicare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care este misiunea si valorile tale?<\/b><span style=\"font-weight: 400;\"> &#8211; gaseste un scop concret pentru care ti-ai facut magazinul si spune-le oamenilor despre el.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care sunt diferentiatorii tai? <\/b><span style=\"font-weight: 400;\">&#8211; ce faci altfel decat concurenta, ce te recomanda ca esti mai bun decat competitorii?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care sunt punctele de paritate?<\/b><span style=\"font-weight: 400;\"> &#8211; ce faci la fel ca alti jucatori din industria ta, pentru ca oamenii s-au obisnuit sa astepte respectiva actiune sau serviciu cand cumpara materiale de constructii?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care este politica interna a firmei?<\/b><span style=\"font-weight: 400;\"> &#8211; cum interactioneaza angajatii cu clientii tai? Cum te ajuta angajatii sa formezi o parere buna despre magazinul tau? Cum sunt recunoscuti angajatii tai (imbracaminte, echipament, semnatura email etc.)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care sunt canalele principale de comunicare cu clientii? <\/b><span style=\"font-weight: 400;\">&#8211; unde ii obisnuiesti pe oameni sa te vada \/ citeasca \/ urmareasca?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care sunt produsele tale vedeta?<\/b><span style=\"font-weight: 400;\"> &#8211; ar putea fi vorba de un produs unic, unul la un pret diferit fata de competitori, un pachet sau ceva ce se vinde cu accesorii etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si mai multe detalii aici: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/identitate-si-logo-magazin-online-branding\/\"><b>Brand si logo magazin online \u2013 10 sfaturi care te vor ajuta sa faci alegeri bune<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Avatarele de client: catre cine vinzi materiale de constructii<\/b><\/h2>\n<p>Bun, acum ca am ajuns in acest punct, cred ca ai prins ideea.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Oamenii care cumpara materiale de constructii nu sunt toti la fel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, nu ii poti atrage pe toti cu aceleasi mesaje sau vizualuri. Uite ce poti face:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza avatare de client pentru audientele tale principale.<\/b><span style=\"font-weight: 400;\"> Cu alte cuvinte, cauta grupurile de clienti care au caracteristici sau dorinte similare si grupeaza-i in functie de calitatile comune.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De exemplu, cel mai probabil vei avea un grup de clienti interesati de materiale pentru ca renoveaza.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi, cei care construiesc de la 0.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi, vei avea clientii care cumpara sporadic, pentru ca vor doar sa inlocuiasca \/ retuseze ceva ce e stricat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vei avea clienti care cumpara in cantitate mare: echipe de constructori, alte firme, designeri etc. Cu care poti face contracte specifice, pentru oferte personalizate, de exemplu.<\/span><\/p>\n<h4><b>In functie de marfa pe care o vinzi, poti sa ai si alte segmente de clienti.\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Noteaza caracteristicile comune si diferentiaza segmentele. Asa vei stii ce mesaj sa alegi pentru fiecare audienta in parte.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20500 size-full\" title=\"avatar-client-cum-il-faci\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/avatar-client-cum-il-faci.png\" alt=\"avatar-client-cum-il-faci\" width=\"1399\" height=\"899\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/avatar-client-cum-il-faci.png 1399w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/avatar-client-cum-il-faci-1280x823.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/avatar-client-cum-il-faci-980x630.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/avatar-client-cum-il-faci-480x308.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1399px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste activ informatiile notate in avatare <\/span><i><span style=\"font-weight: 400;\">atunci cand faci campanii de marketing, cand pregatesti materialele de promovare, cand stabilesti strategia de onboarding, cand vrei sa organizezi un concurs, cand postezi in Social Media etc<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asigura-te ca ai <\/span><b>segmente diferite pentru oamenii care sunt interesati<\/b><span style=\"font-weight: 400;\"> (lead-uri \/ abonati)<\/span><b> si clienti cu cel putin o comanda<\/b><span style=\"font-weight: 400;\"> in site-ul tau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste aplicatia <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><b>Grupuri de clienti<\/b><\/a><b> din Gomag<\/b><span style=\"font-weight: 400;\"> pentru a-ti diferentia inclusiv categoria de clienti existenti. De exemplu, ii poti diferentia in functie de cantitate (nr. de comenzi), frecventa de cumparare, categoria de produse de care sunt interesati (din care cumpara mai mult), daca fac comenzi pe persoana fizica sau juridica etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360017707260-CRM-Bot\" target=\"_blank\" rel=\"noopener\"><b>CRM Bot<\/b><\/a><b> din Gomag pentru a acorda tag-uri, atunci cand ai campanii speciale <\/b><span style=\"font-weight: 400;\">&#8211; poti eticheta clientii ce cumpara in anumite campanii, astfel incat sa poti face follow-up \/ email reminder atunci cand faci campanii similare pe viitor. Iti cresti sansele ca oamenii sa cumpere.<\/span><\/li>\n<\/ul>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>4. Optimizarea paginilor de vanzare<\/b><\/h2>\n<p>La fel ca in alte magazine online, paginile de produs si landing page-urile din magazin inlocuiesc interactiunea fata in fata dintr-un magazin fizic.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adica au rolul de agenti de vanzari si ar trebui sa \u201cstie\u201d &#8211; sa contina &#8211; toate informatiile de care ar putea avea nevoie clientii pentru a lua decizia de cumparare.<\/span><\/p>\n<ul>\n<li><b>Imagini cu produsul din diverse unghiuri <\/b><span style=\"font-weight: 400;\">&#8211; mai ales cand e vorba de materiale decorative.<\/span><\/li>\n<li><b>Descriere de produs completa<\/b><span style=\"font-weight: 400;\"> &#8211; asigura-te ca o structurezi cu spatii albe, intertitluri si bullets pentru a fi usor de citit. Recomandat sa adaugi aici si imagini de produs sau cu produsul in timp ce este folosit. Adauga inclusiv beneficii si avantaje (fata de alte produse din site \/ de la concurenta).<\/span><\/li>\n<li><b>Marca produsului<\/b><span style=\"font-weight: 400;\"> &#8211; mai ales cand e vorba de marci cunoscute sau frecvent cautate.<\/span><\/li>\n<li><b>Caracteristici fizice complete<\/b><span style=\"font-weight: 400;\"> &#8211; atributele de baza ale produsului ar trebui sa fie cat mai sus vizibile.<\/span><\/li>\n<li><b>Video \/ video-uri cu produsul <\/b><span style=\"font-weight: 400;\">&#8211; in timp ce este folosit, instructiuni, mod de instalare etc., mai ales ca e vorba de produse tehnice. Poti crea video-uri dedicate pentru constructori, dar si pentru amatori.<\/span><\/li>\n<li><b>Raspunsuri la intrebarile frecvente<\/b><\/li>\n<li><b>Recomandari <\/b><span style=\"font-weight: 400;\">de produse upsell si cross-sell.<\/span><\/li>\n<li><b>Testimoniale, rating si continut generat de clienti <\/b><span style=\"font-weight: 400;\">despre produsul respectiv.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20494 size-large\" title=\"aplicatia-download-materiale-constructii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/aplicatia-download-materiale-constructii-1024x362.png\" alt=\"aplicatia-download-materiale-constructii\" width=\"1024\" height=\"362\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/aplicatia-download-materiale-constructii-980x347.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/aplicatia-download-materiale-constructii-480x170.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Acorda atentie si lucrurilor care se intampla inainte si dupa ce clientul ajunge in momentul \u201cadauga in cos\u201d:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste aplicatia <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\"><b>produs OTO<\/b><\/a><b> pentru a creste valoarea cosului de cumparaturi. <\/b><span style=\"font-weight: 400;\">Practic, prezinti o oferta cu un pret unic pentru un produs din magazin, in pagina de finalizare comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza un <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#adaugare\" target=\"_blank\" rel=\"noopener\"><b>popup cu recomandari la adaugarea in cos<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; adauga aici produse cross-sell sau chiar servicii premium.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creeaza in magazin<\/span> <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\"><b>bundles<\/b><\/a><b> sau <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener\"><b>pachete de produse<\/b><\/a><b>.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119513-Marcaje-Promotionale\" target=\"_blank\" rel=\"noopener\"><b>marcajele promotionale<\/b><\/a><span style=\"font-weight: 400;\"> pentru a atrage atentia asupra produselor care au ceva special: fac parte dintr-o campanie, sunt produse bestseller, sunt produse recomandate de parteneri etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Afiseaza serviciile suplimentare<\/b><span style=\"font-weight: 400;\"> (cu plata, in general) in pagina de finalizare comanda, folosind aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111894-Servicii-extra\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Servicii extra<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza aplicatia <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360021165813-Validare-Coduri-Fiscale\" target=\"_blank\" rel=\"noopener\"><b>Validare coduri fiscale<\/b><\/a><span style=\"font-weight: 400;\"> pentru a usura procesul de comanda pentru clientii persoane juridice.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/16-elemente-esentiale-pentru-pagina-de-produs\/\"><b>16 Elemente Esentiale Pentru Pagina De Produs<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Ofera servicii suplimentare care te pot diferentia<\/b><\/h2>\n<p>Intr-un magazin online cu materiale de constructii, frecvent se intampla ca decizia de cumparare sa fie luata datorita unui serviciu suplimentar oferit.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">E vorba de produse la cantitate, cu greutate si uneori dificil de transportat &#8211; sau care trebuie personalizate conform nevoilor clientilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, ai nevoie de cel putin un tip de serviciu suplimentar, ca punct de paritate cu firmele concurente.<\/span><\/p>\n<h3><b>Ce servicii suplimentare poti oferi?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transport cu flota proprie, gratuit peste o anumita limita a cosului de cumparaturi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Costuri de transport personalizate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parteneri sau divizie de montaj.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consultanta sau programe virtuale de randare pentru design.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Serviciu de inchiriere scule si unelte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solutii de creditare si metode de plata multiple.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mixare pentru vopsele, debitare lemn etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confectionare sau ajustare materiale de constructii, suporturi, perdele etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comenzi speciale pentru personalizare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Servicii de proba gratuita pentru anumite tipuri de produse.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20495 size-large\" title=\"servicii-diferentiatori-magazin-materiale-constructii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/servicii-diferentiatori-magazin-materiale-constructii-1024x685.png\" alt=\"servicii-diferentiatori-magazin-materiale-constructii\" width=\"1024\" height=\"685\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/servicii-diferentiatori-magazin-materiale-constructii-1024x685.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/servicii-diferentiatori-magazin-materiale-constructii-980x655.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/servicii-diferentiatori-magazin-materiale-constructii-480x321.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tu alegi tipul de serviciu cel mai potrivit pentru modelul tau de business, in functie de posibilitati si resurse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa atentie mare la clienti &#8211; <\/span><i><span style=\"font-weight: 400;\">mai bine sa oferi un serviciu pe care il cer \/ vor<\/span><\/i><span style=\"font-weight: 400;\">, decat ceva cu totul irelevant, doar de dragul de a avea un serviciu existent in magazin.<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Atentie la logistica si optimizarea fluxului din spatele magazinului<\/b><\/h2>\n<p>Acum ca am vorbit despre servicii, unde primele puncte sunt legate de transport, hai sa aruncam o privire mai in detaliu asupra logisticii.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pentru un magazin cu material de constructii, modul in care este organizata logistica si fluxul din spate este vital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chiar daca nu e vorba de materiale perisabile, nu iti doresti sa ramai pe stoc cu marfa ce iti ocupa mult spatiu si resurse.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20493 size-full\" title=\"logistica-magazin-materiale-constructii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/logistica-magazin-materiale-constructii.png\" alt=\"logistica-magazin-materiale-constructii\" width=\"829\" height=\"189\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/logistica-magazin-materiale-constructii.png 829w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/logistica-magazin-materiale-constructii-480x109.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 829px, 100vw\" \/><\/p>\n<h4><b>Creeaza structuri pentru tine si echipa ta astfel incat, pentru voi, sa fie clar dintr-o singura privire cum functioneaza fluxul magazinului:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce responsabilitati <\/b><span style=\"font-weight: 400;\">are fiecare in cadrul echipei, in raport cu comenzile, clientii si miscarea marfii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care este viteza dorita de rotatie a stocurilor<\/b><span style=\"font-weight: 400;\"> si ce se face in privinta respectarii parametrilor decisi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Este cazul sa faci<\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005081534-Furnizori-Produse\" target=\"_blank\" rel=\"noopener\"><b> integrare cu furnizorul tau de produse<\/b><\/a><span style=\"font-weight: 400;\">? Pont! In cazul in care furnizorul tau are <\/span><i><span style=\"font-weight: 400;\">magazin online tot pe Gomag<\/span><\/i><span style=\"font-weight: 400;\">, avem un tip de integrare diferit, despre care poti afla mai multe trimitand un email catre colegii nostri de la tehnic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care este <\/span><b>procedura de preluare<\/b><span style=\"font-weight: 400;\"> a marfii?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum se face <\/span><b>stocul<\/b><span style=\"font-weight: 400;\">? Dar <\/span><b>picking<\/b><span style=\"font-weight: 400;\">-ul?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care este procedura de <\/span><b>livrare <\/b><span style=\"font-weight: 400;\">a marfii?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care este procedura de <\/span><b>retur<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce se poate face cu <\/span><b>resigilatele<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care este procedura de <\/span><b>garantie <\/b><span style=\"font-weight: 400;\">\/ service \/ implementare servicii?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care este<\/span><b> politica de interactiune a angajatilor cu clientii<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Acestea sunt minimul de intrebari pe care sa le gestionezi pentru un inceput de organizare a fluxului din spatele magazinului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odata ce ai raspunsurile si formezi structurile, in timp le poti imbunatati astfel incat sa asiguri clientilor o experienta buna in magazin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/inainte-sa-deschizi-un-magazin-online\/\"><b>Ce sa nu uiti inainte sa deschizi un magazin online<\/b><\/a><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>Idei de promovare pentru un magazin online cu materiale de constructii<\/b><\/h2>\n<p><a name=\"8\"><\/a><\/p>\n<h2><b>1. Investeste in SEO si CRO pentru materiale de constructii<\/b><\/h2>\n<p>Materialele de constructii sunt cautate des pe Google, asa ca ar fi pacat sa nu iti pregatesti site-ul din punct de vedere SEO.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In aceeasi idee, asigura-te ca magazinul tau este pregatit pentru a convige utilizatorii si a le vinde. Exact, actiuni de CRO.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa o lista cu cuvintele cheie pe care vrei sa rankezi<\/b><span style=\"font-weight: 400;\"> (sa apari pe pozitia 1 sau cat mai sus in Google) &#8211; foloseste denumirile produselor + marca sau utilizare sau caracteristici frecvent cautate. <\/span><b>Completeaza lista folosind sugestiile Google<\/b><span style=\"font-weight: 400;\"> (le gasesti in partea jos a paginii de cautare), <\/span><b>Keyword Planner, Ubersuggest, rapoartele din <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005090493-Google-Search-Console\" target=\"_blank\" rel=\"noopener\"><b>Google Search Console<\/b><\/a><span style=\"font-weight: 400;\"> (in cazul in care ai deja un magazin online de ceva vreme).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20499 size-full\" title=\"optimizare-seo-materiale-de-constructii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/optimizare-seo-materiale-de-constructii.png\" alt=\"optimizare-seo-materiale-de-constructii\" width=\"1661\" height=\"931\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/optimizare-seo-materiale-de-constructii.png 1661w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/optimizare-seo-materiale-de-constructii-1280x717.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/optimizare-seo-materiale-de-constructii-980x549.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/optimizare-seo-materiale-de-constructii-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1661px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Completeaza meta tag-urile<\/b><span style=\"font-weight: 400;\"> in fiecare pagina din site, inclusiv in homepage si categorii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Daca ai foarte multe pagini de produse \/ categorii sau subcategorii<\/b><span style=\"font-weight: 400;\">, foloseste aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360017896193-SEO-Avansat\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO Avansat <\/span><\/a><span style=\"font-weight: 400;\">din Gomag pentru aplicarea optimizarilor in mod automat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Realizeaza si optimizeaza-ti profilul Google My Business.<\/b><span style=\"font-weight: 400;\"> Inspira incredere si transmite in mod simplificat informatii importante pentru clienti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege o <\/b><a href=\"https:\/\/www.gomag.ro\/teme\/techniq\" target=\"_blank\" rel=\"noopener\"><b>tema<\/b><\/a><b> structurata astfel incat sa fie usor de consumat<\/b><span style=\"font-weight: 400;\"> &#8211; in domeniul materiale de constructii este recomandat un meniu vertical, e mai usor de parcurs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structureaza-ti categoriile in subcategorii <\/b><span style=\"font-weight: 400;\">relevante, acolo unde e cazul.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga continut text in fiecare pagina,<\/b><span style=\"font-weight: 400;\"> inclusiv in home si paginile de categorii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asigura-te ca informatiile cele mai importante din pagini sunt afisate<\/span><b> in partea de sus<\/b><span style=\"font-weight: 400;\"> a acestora.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimizeaza imaginile folosite cu o denumire descriptiva<\/b><span style=\"font-weight: 400;\">. Cand vinzi cu Gomag, tag-ul alt-text este completat automat prin preluarea denumirii, asa ca nu mai trebuie sa iti faci griji in aceasta privinta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Din punct de vedere CRO, asigura-te ca ai imagini clare, la aceleasi dimensiuni <\/b><span style=\"font-weight: 400;\">(si eventual cu produsele situate la aceeasi inaltime in cadru). Asiguri estetica in pagini si continuitate, fara a interfera cu experienta de navigare a utilizatorilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360018699899-Blog\" target=\"_blank\" rel=\"noopener\"><b>modulul gratuit de Blog<\/b><\/a><b> din Gomag. <\/b><span style=\"font-weight: 400;\">Pe masura ce publici continut nou, foloseste functionalitatea tag pentru a-l afisa in paginile de produs relevante, astfel incat sa contribuie la decizia de cumparare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa eforturi continue de link building<\/b><span style=\"font-weight: 400;\"> &#8211; incearca sa atragi link-uri din surse externe: presa (prin comunicate), advertoriale, campanii pe bloguri etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste mai multe in: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>2. Idei de postari pentru Facebook, Instagram, YouTube, TikTok etc., cand vinzi materiale de constructii<\/b><\/h2>\n<ul>\n<li><b>Recomandarea saptamanii<\/b><b><\/b><\/li>\n<li><b>Raspuns la cate o intrebare frecventa <\/b><span style=\"font-weight: 400;\">&#8211; in format Stiai ca?, imagine explicativa, text sau preluare articol din blog pe subiectul respectiv etc.<\/span><\/li>\n<li><b>Imagini randate<\/b><span style=\"font-weight: 400;\"> cu diverse constructii sau design.<\/span><\/li>\n<li><b>Produsele in timp ce sunt folosite<\/b><span style=\"font-weight: 400;\"> sau montate.<\/span><\/li>\n<li><b>Bune practici<\/b><span style=\"font-weight: 400;\"> bine de stiut.<\/span><\/li>\n<li><b>Video-uri cu produsele.<\/b><\/li>\n<li><span style=\"font-weight: 400;\">Video-uri tip <\/span><b>tutorial<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Interviuri <\/b><span style=\"font-weight: 400;\">cu persoane cunoscute in domeniul tau.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nu uita sa folosesti <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/business-manager-calea-catre-facebook-pixel-facebook-shop-instagram-shopping\/\"><b>catalogul de produse<\/b><span style=\"font-weight: 400;\"> in postarile de pe Facebook si <\/span><b>Instagram Shopping<\/b><\/a><span style=\"font-weight: 400;\"> pe IG (inclusiv in story).<\/span><\/li>\n<li><b>Concursuri<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fa <\/span><b>teasing <\/b><span style=\"font-weight: 400;\">pentru o campanie iminenta.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Informatii <\/span><b>despre parteneri<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mentine interesul crescut in timpul campaniilor <\/b><span style=\"font-weight: 400;\">&#8211; posteaza despre cele mai cumparate produse pana la ora X, situatia stocurilor, last deal, happy hour in cadrul campaniei (cand faci extra reduceri), ofertele exclusive pentru clientii fideli etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anunta <\/span><b>ce ai trimis in ultimul newsletter.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cere clientilor sa iti trimita continut<\/b><span style=\"font-weight: 400;\"> (imagini, comentarii, mesaje) cu modul in care au folosit produsele cumparate de la tine. Sau sa iti dea o nota (NPS).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arata ultimele <\/span><b>testimoniale<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20497 size-full\" title=\"tehnici-promovare-social-media-constructii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/tehnicipromovare-social-media-constructii.png\" alt=\"tehnici-promovare-social-media-constructii\" width=\"1892\" height=\"630\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/tehnicipromovare-social-media-constructii.png 1892w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/tehnicipromovare-social-media-constructii-1280x426.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/tehnicipromovare-social-media-constructii-980x326.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/tehnicipromovare-social-media-constructii-480x160.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1892px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>3. Idei de articole pe un blog de materiale de constructii<\/b><b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ghidul Incepatorului<\/b><span style=\"font-weight: 400;\"> in [renovari, constructii, renovarea baii etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce trebuie sa stii despre<\/b><span style=\"font-weight: 400;\"> [tip de produs, marca de produse, atunci cand cumperi din magazinul (NumeMagazin) etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>[Material] sau [Material]:<\/b><span style=\"font-weight: 400;\"> ce se potriveste mai bine, in functie de [situatie]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>[Marca] sau [Marca]:<\/b><span style=\"font-weight: 400;\"> cum o alegi pe cea mai buna pentru tine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum sa comanzi<\/b><span style=\"font-weight: 400;\"> din magazinul [Nume magazin]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tot ce trebuie sa stii <\/b><span style=\"font-weight: 400;\">despre [tip de produs, tip de atribut, incapere, tehnica de constructie \/ design]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum sa faci un buget realist<\/b><span style=\"font-weight: 400;\"> atunci cand [iti construiesti o casa, renovezi etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Checklist <\/b><span style=\"font-weight: 400;\">de casa noua: ce sa nu uiti cand [situatie]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[Tehnica] &#8211; <\/span><b>tutorial <\/b><span style=\"font-weight: 400;\">pentru [tip de audienta]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poveste<\/b><span style=\"font-weight: 400;\"> despre experienta unui client multumit (cu poze sau chiar video, daca se poate).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X lucruri de care sa tii cont<\/b><span style=\"font-weight: 400;\"> cand iti cumperi un teren pentru constructie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X alternative<\/b><span style=\"font-weight: 400;\"> pentru [tip de material] daca vrei [un stil anume, de exemplu]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anunta campania de marketing<\/b><span style=\"font-weight: 400;\"> in derulare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scrie despre <\/span><b>partenerii <\/b><span style=\"font-weight: 400;\">firmei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scrie despre<\/span><b> fiecare serviciu<\/b><span style=\"font-weight: 400;\"> in parte pe care il oferi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera inspiratie si idei de design<\/b><span style=\"font-weight: 400;\"> pentru fiecare incapere dintr-o locuinta (inclusiv pentru gradina, terasa sau balcon).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>4. Programul de recomandari si fidelizarea in industria materiale de constructii<\/b><\/h2>\n<p>In cazul in care vinzi doar un anumit tip de produse &#8211; gresie, faianta si lucruri pentru baie, de exemplu, stii deja ca e putin probabil ca un client sa revina pentru a cumpara exact acelasi produs.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Materialele de constructii sunt produse cu termen de expirare indelungat, de obicei.<\/span><\/p>\n<h3><b>De aceea, sfatul meu este sa te axezi pe 3 lucruri:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recomandarea de produse cross-sell si accesorii <\/b><span style=\"font-weight: 400;\">&#8211; daca le ai in magazin. Daca nu le ai, ia in considerare adaugarea lor in portofoliu, pentru a-ti creste valoarea medie a cosului.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Program de fidelizare<\/b><span style=\"font-weight: 400;\"> &#8211; pentru a incuraja clientii existenti sa se intoarca pentru a cumpara si alte produse din magazin. Aici, by default, te vor ajuta <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">punctele de fidelitate<\/span><\/a><span style=\"font-weight: 400;\"> acordate prin intermediul aplicatiei Gomag.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Program de recomandari<\/b><span style=\"font-weight: 400;\"> &#8211; incurajeaza clientii sa adauga adresele de email ale prietenilor lor in contul lor de client si sa ii invite sa cumpere \/ sa creeze cont in magazinul tau online. Tot prin intermediul aplicatiei Puncte de fidelitate poti activa si aceasta optiune in Gomag.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20498 size-full\" title=\"setari-puncte-fidelitate\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/setari-puncte-fidelitate.png\" alt=\"setari-puncte-fidelitate\" width=\"1120\" height=\"569\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/setari-puncte-fidelitate.png 1120w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/setari-puncte-fidelitate-980x498.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/setari-puncte-fidelitate-480x244.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a transmite aceste beneficii si programe,<\/span><b> foloseste-te de email-urile post-comanda, inclusiv cele pe care le poti trimite cu <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011400254-Email-Bot\" target=\"_blank\" rel=\"noopener\"><b>Email Bot<\/b><\/a><b>.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Poti trimite, de exemplu, un mail cu recomandari cross-sell la o anumita perioada dupa comanda, dar care e personalizat pe baza ultimei comenzi realizata de fiecare client in parte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si foloseste remarketing. Discutam despre asta imediat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/principalele-strategii-de-fidelizare-a-clientilor-in-ecommerce\/\"><b>Principalele strategii de fidelizare a clientilor in eCommerce<\/b><\/a><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>5. Lead generation si lead nurturing pentru materiale de constructii<\/b><\/h2>\n<p>De fapt, tehnicile de promovare pe care le folosesti au rolul de a atrage <i>trafic, lead-uri si vanzari <\/i>pentru magazinul tau.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca nu are rost sa insist prea mult pe partea de lead generation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conteaza sa ai un <\/span><b>magnet bu<\/b><span style=\"font-weight: 400;\">n pentru a convinge oamenii sa iti lase adresa de email, fie pentru a se abona la newsletter, a descarca un material sau a accesa un anumit beneficiu si a intra in comunitatea ta.<\/span><\/p>\n<h3><b>Dar cum faci lead nurturing?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continua comunicarea pe email. <\/b><span style=\"font-weight: 400;\">Seteaza o <\/span><b>secventa de onboarding<\/b><span style=\"font-weight: 400;\"> pentru lead-uri (cei care nu au cumparat inca). Ureaza-le bun venit, arata-le top beneficii si top produse, ofera-le inspiratie si fa-le oferte limitate de timp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trimite regulat newslettere <\/b><span style=\"font-weight: 400;\">pentru a mentine atentia asupra ta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste Email Bot pentru a incuraja inclusiv clientii <\/b><span style=\"font-weight: 400;\">sa revina in site si sa cumpere din nou.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creeaza <\/span><b>campanii <\/b><span style=\"font-weight: 400;\">de marketing (promotii \/ beneficii) <\/span><b>exclusiv pentru lead-uri.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmenteaza-ti lead-urile<\/b><span style=\"font-weight: 400;\"> in functie de subiectele de care sunt interesati, si trimite-le continut personalizat in functie de acest aspect.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatizeaza<\/b><span style=\"font-weight: 400;\"> diverse secvente de email si programeaza-le pentru a se trimite in loop, pe baza conditiilor tale.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23918085\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/modalitati-de-crestere-a-vanzarilor-online\/\"><b>5 Modalitati de crestere a vanzarilor online<\/b><\/a><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>6. Cum promovezi magazinul de materiale constructii cu PPC<\/b><\/h2>\n<p>Daca vrei sa atragi atentia potentialilor tai clienti inaintea competitorilor, atunci ai nevoie de o strategie PPC:<b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste cu incredere Google Shopping Ads<\/b><span style=\"font-weight: 400;\"> &#8211; ia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360009782739-Google-Shopping-Ads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">feed-ul de produse<\/span><\/a><span style=\"font-weight: 400;\"> dedicat din Gomag si incarca-l in Merchant Center. Aceste reclame se afiseaza in partea de sus a paginilor de cautare si au impact puternic vizual + utilizatorii pot gasi mult mai rapid ce au nevoie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmenteaza-ti listele de remarketing<\/b><span style=\"font-weight: 400;\"> si ruleaza reclame segmentate, inclusiv cu produsele vizualizate si cele abandonate in cos (atunci cand poti).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste extensii in reclamele Search<\/b><span style=\"font-weight: 400;\"> pentru a indica principalele servicii extra sau beneficii. Plus numarul de telefon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creste bugetul pentru targetarea locala<\/b><span style=\"font-weight: 400;\"> pe locatia cu cele mai bune conditii de livrare (din punctul de vedere al clientilor).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza ad group-uri pe categorii de produse\/ destinatie<\/b><span style=\"font-weight: 400;\"> si mergi pe audientele relevante, in conditii relevante de livrare a reclamelor (in functie de obiceiurile identificate in avatarele de client).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste cuvinte cheie long tail <\/b><span style=\"font-weight: 400;\">in search ads pentru cautarile specifice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga cuvintele cheie negative <\/b><span style=\"font-weight: 400;\">pentru a evita traficul inutil &#8211; se fac multe cautari specifice pe produse de la anumite magazine sau pentru produsele pe care poate nu le ai in portofoliu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ruleaza constant reclame de brand awareness,<\/b><span style=\"font-weight: 400;\"> in special cele cu impact vizual pe Facebook si Instagram (cu hook pe design).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nu uita de <\/span><b>YouTube Ads<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau online cu materiale de constructii?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conform ZF, piata totala a constructiilor din Romania este estimata la aprox. 16 miliarde de euro, dar e in scadere in ultimii ani.\u00a0 Din aceasta valoare, materialele de constructii reprezinta circa o treime, adic\u0103 putin peste 5 miliarde de euro. Statistica e de anul trecut.\u00a0 Pretul materialelor de constructii a crescut extraordinar in ultimii 2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20492,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-20491","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ghid: Cum vinzi materiale de constructii online - Idei de promovare<\/title>\n<meta name=\"description\" content=\"Ai un magazin online cu materiale de constructii sau vrei sa iti faci unul? 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