{"id":20666,"date":"2022-08-31T11:28:18","date_gmt":"2022-08-31T08:28:18","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=20666"},"modified":"2022-08-31T11:28:18","modified_gmt":"2022-08-31T08:28:18","slug":"promovare-magazin-lumanari","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-lumanari\/","title":{"rendered":"Ghid: Cum iti faci un magazin online cu lumanari + Idei de promovare"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Daca vrei sa iti faci un magazin online cu lumanari sau ai deja unul si cauti tehnici de marketing dedicate, ti-am pregatit un ghid complet care sa te inspire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oamenii cumpara lumanari din multiple motive: atunci cand au o ocazie speciala &#8211;<\/span><i><span style=\"font-weight: 400;\"> cum ar fi lumanari pentru nunti, lumanari pentru botez sau alte evenimente<\/span><\/i><span style=\"font-weight: 400;\">, cand vor sa le foloseasca pentru decor sau cand au nevoie sa se destinda si sa scape de stres.<\/span><\/p>\n<div style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media2.giphy.com\/media\/h45m1efb6V5CKgmAYL\/giphy.gif?cid=ecf05e47mqhg6thwk29pf0mb7mfavidnwajxfhoihl26vnr3&amp;rid=giphy.gif&amp;ct=g\" width=\"480\" height=\"400\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">De asemenea, pentru tine, ca vanzator sau producator de lumanari, exista <\/span><b>o multime de tipuri de produse pe care le poti introduce pe piata<\/b><span style=\"font-weight: 400;\">, astfel incat sa vinzi constant, cu strategia potrivita.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca hai sa vedem in detaliu cum poti vinde lumanari online si cum iti poti promova business-ul cu succes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cauti idei pentru alte domenii de afaceri? Aici gasesti o <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\"><span style=\"font-weight: 400;\">lista cu peste 35 de ghiduri dedicate pe diverse industrii in parte.<\/span><\/a><\/p>\n<h2><b>Cuprins Ghid Cum vinzi lumanari online<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Analizeaza-ti piata si competitorii<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Pune-ti la punct procesul de productie sau cauta furnizori<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Pune bazele unui brand, din start<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Construieste-ti un magazin online optimizat pentru vanzare<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Segmenteaza-ti audienta<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Gaseste canale alternative de vanzare pentru lumanari<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#7\">Idei de marketing pentru un magazin online de lumanari<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#8\">Cum faci SEO pentru o afacere online cu lumanari<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Idei de articole pe un blog cu lumanari decorative<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Ce postezi pe Facebook, Instagram, YouTube, TikTok etc. cand vinzi lumanari<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Calendarul campaniilor de marketing pentru lumanari decorative<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Idei pentru strategia PPC in nisa lumanari<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Programul de fidelizare: merita sau nu pentru lumanari decorative?<\/a><\/strong><\/li>\n<\/ol>\n<h2><b>Cum sa iti gandesti afacerea online cu lumanari<\/b><\/h2>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Analizeaza-ti piata si competitorii<\/b><\/h2>\n<p>Acest pas este esential atunci cand urmeaza sa iti lansezi magazinul cu lumanari, dar te ajuta sa iti identifici statusul si potentialul inclusiv daca ai deja afacerea si vrei sa iti cresti vanzarile.<b><\/b><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24125661\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cauta <\/span><b>statistici, trenduri si stiri<\/b><span style=\"font-weight: 400;\"> despre piata lumanarilor, inclusiv international.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foloseste<\/span><a href=\"https:\/\/ads.google.com\/intl\/ro_ro\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\"> <b>Google Keyword Planner<\/b><\/a><b>, <\/b><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\"><b>Ahrefs<\/b><\/a><b> si <\/b><a href=\"https:\/\/trends.google.com\/\" target=\"_blank\" rel=\"noopener\"><b>Google Trends<\/b><\/a> <span style=\"font-weight: 400;\">pentru a descoperi cele mai populare cuvinte cheie legate de nisa lumanarilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa o<\/span><b> analiza SWOT<\/b><span style=\"font-weight: 400;\"> a ideii tale de afaceri sau, daca ai deja una, a business-ului tau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vezi cine sunt competitorii tai pe nisa aleasa si incepe sa ii urmaresti <\/b><span style=\"font-weight: 400;\">pentru a fi la curent cu strategia lor &#8211; ii poti urmari in Social Media, te poti abona la newsletterele lor, poti chiar comanda produse de la ei pentru a vedea care e procesul post comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Participa la targuri, evenimente, expo si discuta direct cu potentialii clienti<\/b><span style=\"font-weight: 400;\"> pentru a vedea ce cauta si de ce sunt interesati.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Odata ce stii in ce piata intri si care sunt potentialele directii in care sa mergi, iti poti face un plan realist de business, care sa iti aduca rezultate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din planul de business face parte si partea de sursa de provenienta a produselor tale.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20673 size-full\" title=\"analiza-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/analiza-afacere-lumanari.png\" alt=\"analiza-afacere-lumanari\" width=\"1920\" height=\"3835\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/analiza-afacere-lumanari.png 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/analiza-afacere-lumanari-1280x2557.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/analiza-afacere-lumanari-980x1957.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/analiza-afacere-lumanari-480x959.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Pune-ti la punct procesul de productie sau cauta furnizori<\/b><\/h2>\n<p>Foarte multi antreprenori care au o afacere cu lumanari au inceput ca producatori al acestora.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adevarul e ca iti poti face o afacere cu lumanari handmade, atat ca nu o poti creste prea mult daca acestea sunt facute manual si le faci singur. Dar sa incepi asa e foarte ok, daca esti pasionat de crafting.<\/span><\/p>\n<h3><b>Primul punct la care sa te gandesti e ce tip de produse vrei sa aduci in piata:<\/b><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce tip de material?<\/b><span style=\"font-weight: 400;\"> (poti face lumanari din ceara de albine, din soia etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce culori?<\/b><span style=\"font-weight: 400;\"> (te axezi pe anumite culori?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce suport?<\/b><span style=\"font-weight: 400;\"> (care e marimea lumanarilor, sunt turnate sau realizate in anumite forme? Ce forme au suporturile?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce forma au lumanarile?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce le face extra speciale?<\/b><span style=\"font-weight: 400;\"> (sunt personalizate? Au un mesaj dragut sau funny marcat pe suport? <\/span><i><span style=\"font-weight: 400;\">Contin ceva in interior?<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; de ex., sunt firme ce creeaza lumanari cu bijuterii surpriza in ele, ce pot fi purtate dupa ce lumanarile au fost consumate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decorative sau parfumate?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care este scopul lor?<\/b><span style=\"font-weight: 400;\"> (pentru relaxare, pentru decor, pentru un tip de eveniment etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ai si produse extra pentru cross-sell?<\/b><span style=\"font-weight: 400;\"> (suporturi, mici obiecte cu rol de cadou, bijuterii, aranjamente florale naturale sau artificiale)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ai o multime de tipuri din care poti alege, pentru a-ti diferentia din start magazinul pe baza produselor.<\/span><\/p>\n<h3><b>Productie sau furnizori?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Din nou, ca sursa de provenienta, te poti ocupa tu de productie, impreuna cu o echipa. Sau poti externaliza catre ateliere specializate.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20672 size-full\" title=\"productie-lumanari-afacere\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/productie-lumanari-afacere.png\" alt=\"productie-lumanari-afacere\" width=\"632\" height=\"632\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/productie-lumanari-afacere.png 632w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/productie-lumanari-afacere-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 632px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, daca nu vrei sa te preocupe partea de productie, poti cauta furnizori care sa iti trimita produsele de-a gata. Cum ii gasesti?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Cauta afaceri existente cu lumanari<\/span><\/i><span style=\"font-weight: 400;\"> (in tara sau international) si vezi daca au servicii pentru dropshipping sau pentru revanzatori, de exemplu.<\/span><i><span style=\"font-weight: 400;\"> Pune intrebari pe grupurile de profil<\/span><\/i><span style=\"font-weight: 400;\"> sau participa la targuri de handmade, unde poti gasi direct producatori.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alege furnizori pe care te poti baza, astfel incat sa iti trimita produsele la timp si sa colaboreze cu tine pentru a va creste afacerile reciproc.<\/span><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Pune bazele unui brand, din start<\/b><\/h2>\n<p>Un business online nu se face doar cu un nume si dorinta de a castiga bani. Ai nevoie sa muncesti, sau daca nu stii ce trebuie sa faci, sa inveti constant, pentru a te imbunatati.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Un lucru vital pentru orice antreprenor e sa inteleaga cat de importanta este partea de branding a afacerii. Asta nu inseamna doar numele sau logo, inseamna ceva mai mult.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20680 size-full\" title=\"branding-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/branding-afacere-lumanari.png\" alt=\"branding-afacere-lumanari\" width=\"1526\" height=\"813\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/branding-afacere-lumanari.png 1526w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/branding-afacere-lumanari-1280x682.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/branding-afacere-lumanari-980x522.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/branding-afacere-lumanari-480x256.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1526px, 100vw\" \/><\/p>\n<h4><strong>Se aplica la perfectie inclusiv in industria lumanarilor, unde concurezi cu o multime de alte firme, specializate sau nu.<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gaseste-ti nisa si sub-nisa<\/b><span style=\"font-weight: 400;\">. Scopul tau nu este sa vinzi lumanari, vrei sa vinzi sanatate, relaxare, amuzament, mandrie, amintiri de tinut minte, inspiratie etc., nu doar un simplu produs. Gaseste nucleu business-ului si marseaza pe el.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care este USP-ul tau?<\/b><span style=\"font-weight: 400;\"> Ce faci doar tu dintre toti pentru clientii tai?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Catre ce audienta te adresezi:<\/b><span style=\"font-weight: 400;\"> public principal, secundar etc.?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care sunt marcajele tale vizuale dupa care vei fi recunoscut?<\/b><span style=\"font-weight: 400;\"> Alege logo, culori, stil, filtre, fonturi, cuvinte cheie speciale pentru magazinul tau, poate chiar si o \u201cmascota\u201d &#8211; cine reprezinta magazinul &#8211; tu, cineva din echipa, un model, un influencer?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In aceasta industrie poti dezvolta o amprenta aromatica dupa care poti fi recunoscut<\/b><span style=\"font-weight: 400;\"> &#8211; poti crea, de exemplu, lumanari cu un miros specific pentru brandul tau, pe care sa le oferi cadou in colet, la evenimente etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care este politica de comunicare a firmei si politica pentru angajati? <\/b><span style=\"font-weight: 400;\">Declara care este misiunea si valorile dupa care va ghidati si tine de ele la fiecare interactiune cu piata si clientii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Care este principalul canal de comunicare cu clientii?<\/b><span style=\"font-weight: 400;\"> Email, Social Media, grup pe Facebook etc. Chiar daca vei fi prezent si pe alte canale, concentreaza-ti in principal eforturile pe canalul primar, astfel incat sa intre in perceptia oamenilor sinonim cu tine.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste mai multe aici: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/identitate-si-logo-magazin-online-branding\/\"><b>Brand si logo magazin online \u2013 10 sfaturi care te vor ajuta sa faci alegeri bune<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Construieste-ti un magazin online optimizat pentru vanzare<\/b><\/h2>\n<p>Indiferent unde alegi sa comunici cu clientii, vei avea nevoie de un loc al tau unde sa procesezi comenzile si tranzactiile. <b>Un magazin online cu lumanari.<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Vestea buna e ca pentru a deschide unul nu trebuie sa iti risipesti nici banii, nici timpul. Ai la dispozitie soft-uri pregatite sa faca mare parte din lucru in locul tau, cum e platforma Gomag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti deschide un <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">demo de 15 zile<\/span><\/a><span style=\"font-weight: 400;\">, timp in care sa te ocupi de aranjarea magazinului. Sau poti sa ne ceri direct un <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/magazin-online-la-cheie\/\"><span style=\"font-weight: 400;\">magazin online la cheie<\/span><\/a><span style=\"font-weight: 400;\">, si atunci tot ce iti mai ramane este sa urci produsele in site-ul tau.<\/span><\/p>\n<h3><b>Lucruri la care sa fii atent si setari pe care sa le faci pentru a fi pregatit sa vinzi cat mai mult:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca paginile de produs sunt complete<\/b><span style=\"font-weight: 400;\">: multiple poze cu produsele (de aceleasi dimensiuni), descrieri relevante si ordonate, raspunsuri la intrebarile frecvente, recenzii, sugestii de cross-sell si upsell, optional poti afisa si pachete.<\/span><\/li>\n<li aria-level=\"1\">Poti folosi<strong> aplicatia <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005094253-Galerie-imagini\" target=\"_blank\" rel=\"noopener\">Galerie foto<\/a><\/strong> pentru un impact vizual sporit.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20668 size-full\" title=\"galerie-imagini-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/galerie-imagini-afacere-lumanari.png\" alt=\"galerie-imagini-afacere-lumanari\" width=\"1603\" height=\"3053\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/galerie-imagini-afacere-lumanari.png 1603w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/galerie-imagini-afacere-lumanari-1280x2438.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/galerie-imagini-afacere-lumanari-980x1866.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/galerie-imagini-afacere-lumanari-480x914.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1603px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza cate un landing page specific de fiecare data cand ai o campanie:<\/b><span style=\"font-weight: 400;\"> de reduceri pentru o selectie de lumanari, de sezon, de aniversare, pentru fidelizare, pentru lansarea unor produse noi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#abonare\" target=\"_blank\" rel=\"noopener\"><b>pop-up de abonare la newsletter<\/b><\/a><span style=\"font-weight: 400;\"> declansat la scroll pentru a creste baza de lead-uri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza un <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\"><b>produs OTO<\/b><\/a> <span style=\"font-weight: 400;\">pentru a creste valoarea medie a cosului de cumparaturi.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20679 size-full\" title=\"crestere-vanzari-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/crestere-vanzari-afacere-lumanari.png\" alt=\"crestere-vanzari-afacere-lumanari\" width=\"1507\" height=\"702\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/crestere-vanzari-afacere-lumanari.png 1507w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/crestere-vanzari-afacere-lumanari-1280x596.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/crestere-vanzari-afacere-lumanari-980x457.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/crestere-vanzari-afacere-lumanari-480x224.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1507px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\"><b>produse bundle<\/b><\/a><b> din lumanari + produse conexe<\/b><span style=\"font-weight: 400;\">, in special in preajma ocaziilor de cadouri (Valentine\u2019s Day, Craciun, Paste, perioada nuntilor etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#adaugare\" target=\"_blank\" rel=\"noopener\"><b>pop-up de adaugare la cos<\/b><\/a><span style=\"font-weight: 400;\"> pentru a scoate in evidenta produsele cross-sell cu produsul initial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza si foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener\"><b>Produse Configurabile<\/b><\/a><span style=\"font-weight: 400;\"> pentru a creste cosul, si in special atunci cand vinzi produse personalizabile. Le poti oferi oamenilor posibilitatea de a adauga texte sau imagini pe care le folosesti pentru a le personaliza lumanarile.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/promovarea-unui-produs-in-site\/\"><b>Promovarea unui produs \u2013 15 Idei, strategii si tehnici creative pentru site-ul tau<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Segmenteaza-ti audienta<\/b><\/h2>\n<p><i>Cine sunt clientii tai?<\/i><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ei bine, asta depinde foarte mult de ce produse vinzi si in ce contexte pot fi folosite: pentru evenimente, pentru viata de zi cu zi, pentru decor, pentru cadouri etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automat vei avea si multiple grupuri de clienti, cu nevoi si cerinte similare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu,<\/span><b> lumanarile de nunta <\/b><span style=\"font-weight: 400;\">vor avea cuplurile pe post de audienta principala. Dar te poti adresa si nasilor, parintilor mirilor, organizatorilor de evenimente si florariilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau <\/span><b>lumanarile parfumate <\/b><span style=\"font-weight: 400;\">vor avea audienta principala oamenii pasionati de aromaterapie. Dar te vei adresa si cautatorilor de cadouri, oamenilor interesati de design, influencerilor pe zona de home &amp; deco etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca vrei sa comunici relevant catre fiecare client in parte &#8211; astfel incat sa cumpere, cea mai buna sansa o ai daca iti segmentezi din start audienta si trimiti mesaje cu produsele de care sunt interesati, in momentele potrivite.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20677 size-full\" title=\"pareri-clienti-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/pareri-clienti-afacere-lumanari.png\" alt=\"pareri-clienti-afacere-lumanari\" width=\"1507\" height=\"729\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/pareri-clienti-afacere-lumanari.png 1507w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/pareri-clienti-afacere-lumanari-1280x619.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/pareri-clienti-afacere-lumanari-980x474.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/pareri-clienti-afacere-lumanari-480x232.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1507px, 100vw\" \/><\/p>\n<h3><b>Ai nevoie de avatare de client.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apoi, pentru lead-uri poti face segmentarea din serviciul de email pe care il folosesti, in functie de formularul prin care se aboneaza, de exemplu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar pentru clientii platitori foloseste aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grupuri de clienti<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag, impreuna cu <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360017707260-CRM-Bot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM Bot<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In acest fel segmentarea se face automat, in functie de conditiile setate de tine (categoria preferata, frecventa de cumparare, cantitatea etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/strategii-cresti-vanzarile-online\/\"><b>4 Strategii prin care sa iti cresti vanzarile in magazinul online<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Gaseste canale alternative de vanzare pentru lumanar<\/b><span style=\"font-weight: 400;\">i<\/span><\/h2>\n<p>Unul dintre stimulii principali cand oamenii cumpara lumanari este pierdut in online. Mirosul.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Parfumul sau combinatia de arome a lumanarilor tale nu poate fi transmisa vizual, poate fi doar ghicita odata ce clientii iti citesc descrierile. Cateodata, aceste nu sunt suficient de convingatoare.<\/span><\/p>\n<h3><strong>De aceea, sfatul meu este sa profiti de toate canalele alternative pe care le poti folosi, pe langa online.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Aloca un buget pentru <\/span><b>participarea la targuri,<\/b><span style=\"font-weight: 400;\"> de exemplu. Pot fi targuri de sezon, targ de nunti sau zone de expo pentru organizarea de evenimente.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20674 size-full\" title=\"canale-vanzari-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/canale-vanzari-afacere-lumanari.png\" alt=\"canale-vanzari-afacere-lumanari\" width=\"1436\" height=\"878\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/canale-vanzari-afacere-lumanari.png 1436w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/canale-vanzari-afacere-lumanari-1280x783.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/canale-vanzari-afacere-lumanari-980x599.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/canale-vanzari-afacere-lumanari-480x293.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1436px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Poti sa iti mai deschizi un<\/span><b> shop intr-o locatie cu vad bun<\/b><span style=\"font-weight: 400;\"> sau mai multe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Participa la <\/span><b>pietele de sezon din spatii comerciale<\/b><span style=\"font-weight: 400;\"> mari in diverse orase din tara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti sa organizezi<\/span><b> ateliere pentru turnarea de lumanari,<\/b><span style=\"font-weight: 400;\"> unde sa ai un stand cu produse de-a gata pe care participantii le pot cumpara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti face <\/span><b>parteneriate <\/b><span style=\"font-weight: 400;\">cu diverse companii (florarii, designeri, spatii de birouri, agentii imobiliare, organizatori de evenimente etc.), astfel incat sa foloseasca produsele tale in locatiile lor sau la prezentari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, nu uita sa<\/span><b> oferi mostre<\/b><span style=\"font-weight: 400;\"> clientilor tai, adaugate in coletele pe care le trimiti cu comenzile lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Idei sunt destule, totul e sa alegi ce se potriveste pentru brandul tau si, bineinteles, pentru bugetul tau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa e important sa tii cont de impactul pe care il are mirosul in cresterea vanzarilor pentru nisa lumanari.<\/span><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>Idei de marketing pentru un magazin online de lumanari<\/b><\/h2>\n<p><a name=\"8\"><\/a><\/p>\n<h2><b>1. Cum faci SEO pentru o afacere online cu lumanari<\/b><\/h2>\n<p>In functie de modul in care vrei sa te pozitionezi, SEO te poate ajuta foarte mult sa iti cresti vizibilitatea in Google.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In special cand vinzi lumanari pentru anumite ocazii, ce se cauta voluntar (lumanari pentru nunta sau pentru botez, de exemplu).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, sunt cautate daca le \u201cambalezi\u201d pe post de cadouri pentru diversi destinatari sau in preajma ocaziilor speciale.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa-ti o lista ampla de cuvinte cheie relevante<\/b><span style=\"font-weight: 400;\">, nu doar numele produselor tale, ci si pentru cine sunt sau pentru ce ocazie. Astfel, site-ul tau va fi vizibil inclusiv pentru cautarile adiacente, nu doar specific \u201clumanari parfumate\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Completeaza meta titlu si meta descrierea fiecarei pagini din magazinul tau online.<\/b><span style=\"font-weight: 400;\"> Daca ai foarte multe repere, foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360017896193-SEO-Avansat\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia SEO Avansat<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag pentru a aplica optimizari personalizabile, in mod automat.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga un continut bogat in paginile magazinului tau<\/b><span style=\"font-weight: 400;\">, util pentru utilizatorii site-ului tau (NU doar cuvintele cheie repetate fara niciun sens).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intretine un blog pentru magazinul tau de lumanari <\/b><span style=\"font-weight: 400;\">&#8211; iti ofer imediat si idei de articole pentru el.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa recurent campanii de link building<\/b><span style=\"font-weight: 400;\">, inclusiv cu advertoriale si campanii pe bloguri. Cu cat profilul tau de backlink-uri este mai variat si creste constant, cu atat mai bine.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza si completeaza profilul Google My Business<\/b><span style=\"font-weight: 400;\"> pentru compania ta, in special daca vinzi produse din Romania si te mandresti public cu asta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implementeaza Google Analytics si Google Search Console<\/b><span style=\"font-weight: 400;\"> pentru a-ti monitoriza performanta continuu.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20676 size-full\" title=\"seo-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/seo-afacere-lumanari.png\" alt=\"seo-afacere-lumanari\" width=\"1655\" height=\"918\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/seo-afacere-lumanari.png 1655w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/seo-afacere-lumanari-1280x710.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/seo-afacere-lumanari-980x544.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/seo-afacere-lumanari-480x266.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1655px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste mai multe in: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>2. Idei de articole pe un blog cu lumanari decorative<\/b><\/h2>\n<ul>\n<li><b>De ce <\/b>sa alegi lumanari personalizate pentru nunta ta<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lumanari personalizate pentru evenimente de la [Nume magazin]:<\/span><b> cum le alegi<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lumanari personalizate pentru botez: pastreaza o amintire de suflet!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lumanarile parfumate si <\/span><b>rolul lor<\/b><span style=\"font-weight: 400;\"> pentru crearea unui design [tip]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Idei de cadouri<\/b><span style=\"font-weight: 400;\"> pentru iubitorii de aromaterapie: lumanarile parfumate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>De ce sa alegi <\/b><span style=\"font-weight: 400;\">[produs] pentru aranjamentul mesei de Craciun<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valentine\u2019s Day bate la usa! <\/span><b>Vezi cadouri <\/b><span style=\"font-weight: 400;\">cu care nu poti da gres, garantat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>5 Idei <\/b><span style=\"font-weight: 400;\">pentru aranjarea locuintei cu lumanari decorative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Idei de aranjamente decorative<\/b><span style=\"font-weight: 400;\"> pentru masa mirilor [sau Craciun, sau photoboot etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum <\/b><span style=\"font-weight: 400;\">cresti timpul de ardere pentru lumanarile parfumate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>7 motive<\/b><span style=\"font-weight: 400;\"> pentru care sa alegi [Nume magazin] cand cauti lumanari decorative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lumanari de botez <\/span><b>pentru [fetite \/ baieti]<\/b><span style=\"font-weight: 400;\">: X sfaturi pentru o ceremonie de suflet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decoreaza-ti casa<\/b><span style=\"font-weight: 400;\"> de [Paste \/ Revelion etc.] cu lumanari parfumate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aromaterapia <\/b><span style=\"font-weight: 400;\">pentru incepatori si sceptici: primii pasi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nunta in stil [stil] <\/b><span style=\"font-weight: 400;\">cu lumanari [tip de lumanari]: idei si inspiratie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce cadou sa alegi <\/b><span style=\"font-weight: 400;\">pentru [destinatar] de [ocazie]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum alegi lumanari <\/b><span style=\"font-weight: 400;\">parfumate cu aroma [masculina, exotica, fresh etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ghid pas cu pas<\/b><span style=\"font-weight: 400;\"> pentru refolosirea sigura a borcanelor de la lumanari<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X beneficii <\/b><span style=\"font-weight: 400;\">pe care ti le aduc lumanarile parfumate pentru starea ta mentala<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X mituri <\/b><span style=\"font-weight: 400;\">despre lumanarile [tip]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X lucruri de stiut<\/b><span style=\"font-weight: 400;\"> despre lumanarile pentru nunta \/ botez etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Povesti de la clienti, interviuri cu influenceri sau interviuri<\/b><span style=\"font-weight: 400;\"> pe care ti le-a luat cineva tie.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20669 size-full\" title=\"idei-blog-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-blog-afacere-lumanari.png\" alt=\"idei-blog-afacere-lumanari\" width=\"1546\" height=\"843\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-blog-afacere-lumanari.png 1546w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-blog-afacere-lumanari-1280x698.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-blog-afacere-lumanari-980x534.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-blog-afacere-lumanari-480x262.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1546px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>3. Ce postezi pe Facebook, Instagram, YouTube, TikTok etc. cand vinzi lumanari<\/b><b><\/b><b><\/b><\/h2>\n<ul>\n<li><b>Produsul saptamanii<\/b><\/li>\n<li><b>Oferte si campanii curente<\/b><span style=\"font-weight: 400;\"> + teasing pentru campaniile viitoare.<\/span><\/li>\n<li><b>Testimoniale <\/b><span style=\"font-weight: 400;\">si continut de la clientii tai.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Imagini si video-uri cu<\/span><b> produsul in timp ce e folosit.<\/b><\/li>\n<li><b>Idei de decor<\/b><span style=\"font-weight: 400;\"> cu lumanari.<\/span><\/li>\n<li><b>Articolele de pe blog<\/b><\/li>\n<li><b>Reels si TikToks<\/b><span style=\"font-weight: 400;\"> cu procesul de turnare a lumanarilor, pregatirea comenzilor sau tips&amp;tricks.<\/span><\/li>\n<li><b>Sondaje <\/b><span style=\"font-weight: 400;\">pentru aromele preferate, formele preferate, culorile preferate etc.<\/span><\/li>\n<li><b>Concursuri <\/b><span style=\"font-weight: 400;\">pe baza de continut de la urmaritori.<\/span><\/li>\n<li><b>Fa-ti un <\/b><a href=\"https:\/\/www.gomag.ro\/blog\/business-manager-calea-catre-facebook-pixel-facebook-shop-instagram-shopping\/#catalog\" target=\"_blank\" rel=\"noopener\"><b>catalog de produse<\/b><\/a><span style=\"font-weight: 400;\"> pentru a deschide un magazin si pe Facebook. La fel, foloseste Instagram Shopping. Eticheteaza-ti produsele in postari, pentru a le creste vizibilitatea.<\/span><\/li>\n<li><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011826500-InstaApp\" target=\"_blank\" rel=\"noopener\"><b>InstaApp<\/b><\/a> <span style=\"font-weight: 400;\">pentru a aduce feed-ul de postari sau postari pe baza de hashtag in magazin. Au rolul de a creste impactul vizual si a spori increderea utilizatorilor in magazinul tau online.<\/span><\/li>\n<li><b>Sneak Peek din spatele cortinei: <\/b><span style=\"font-weight: 400;\">echipa, evenimente la care participi sau pe care le organizezi (inclusiv targuri).<\/span><\/li>\n<li><b>Ce ai trimis in ultimul newsletter<\/b><span style=\"font-weight: 400;\"> plus call-to-action sa se aboneze la noutati.<\/span><\/li>\n<li><b>Carusele <\/b><span style=\"font-weight: 400;\">cu idei de design pentru #home decor<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fa-ti un <\/span><b>hashtag personalizat<\/b><span style=\"font-weight: 400;\"> si foloseste-l in postari.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20681 size-full\" title=\"idei-postari-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-postari-afacere-lumanari.png\" alt=\"idei-postari-afacere-lumanari\" width=\"759\" height=\"750\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-postari-afacere-lumanari.png 759w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-postari-afacere-lumanari-480x474.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 759px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>4. Calendarul campaniilor de marketing pentru lumanari decorative<\/b><\/h2>\n<p>Pentru a stimula decizia de cumparare, exista momente pentru care e bine sa te pregatesti din timp.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">De aceea iti recomand sa faci un calendar de marketing pentru afacerea ta, la fiecare inceput de an. Astfel, vei avea o imagine de ansamblu asupra anului tau si a rezultatelor pe care le poti obtine.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tine cont de sezoane, sarbatori, evenimente si zile internationale.<\/b><span style=\"font-weight: 400;\"> De exemplu, produsele tale pot fi oferite cadou sau cumparate de Valentine\u2019s Day, 8 martie, Pasti, de Sanziene, 1 noiembrie, Halloween, Craciun, Revelion etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sarbatoreste aniversarea magazinului tau<\/b><span style=\"font-weight: 400;\"> cu o campanie specifica, in care sa marsezi pe cadouri in cos dupa o anumita valoare a acestuia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tine cont de targurile si evenimentele fizice<\/b><span style=\"font-weight: 400;\"> pentru a alege unde sa iti expui produsele. Vezi cand se organizeaza targuri de nunti, de exemplu, si include-le in calendarul tau, pentru a te pregati din timp (inscriere, design-ul standului, pregatirea materialelor promotionale etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Participa la evenimentele de vanzari mari, cum sunt Black Friday si Cyber Monday<\/b><span style=\"font-weight: 400;\"> &#8211; oamenii cumpara o multime de tipuri de produse, inclusiv lumanari. Tot in aceasta perioada iti poti asigura vanzari pentru anul ce vine, cand clientii rezerva comenzi de lumanari personalizate pentru nunti sau botezuri, de exemplu.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20675 size-full\" title=\"idei-campanie-marketing-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-campanie-marketing-afacere-lumanari.png\" alt=\"idei-campanie-marketing-afacere-lumanari\" width=\"1897\" height=\"2232\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-campanie-marketing-afacere-lumanari.png 1897w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-campanie-marketing-afacere-lumanari-1280x1506.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-campanie-marketing-afacere-lumanari-980x1153.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-campanie-marketing-afacere-lumanari-480x565.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1897px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leaga parfumul lumanarilor tale de anumite sezoane si creeaza campanii in jurul acestei idei<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">primavara <\/span><\/i><span style=\"font-weight: 400;\">poti promova lumanarile fresh sau cu arome de flori de primavara, <\/span><i><span style=\"font-weight: 400;\">vara <\/span><\/i><span style=\"font-weight: 400;\">poti miza pe cocos, aloe, pepene, sare marina, <\/span><i><span style=\"font-weight: 400;\">toamna <\/span><\/i><span style=\"font-weight: 400;\">mergi inainte cu arome de scortisoara, dovleac, mere, ambra, iar <\/span><i><span style=\"font-weight: 400;\">iarna <\/span><\/i><span style=\"font-weight: 400;\">promoveaza lumanarile cu aroma de menta, turta dulce, mere coapte, ienupar, vanilie, nuci etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste mai multe idei aici: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-vinzi-online-ghid-de-marketing-si-vanzare\/\"><b>Cum sa vinzi online: Ghid de marketing si vanzare online + Checklist-uri<\/b><\/a><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>5. Idei pentru strategia PPC in nisa lumanari<\/b><\/h2>\n<ul>\n<li><b>Foloseste Google Shopping Ads la maximum<\/b> &#8211; preia <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360009782739-Google-Shopping-Ads\" target=\"_blank\" rel=\"noopener\">feed-ul dedicat din platforma<\/a>, urca-l in Merchant Center si optimizeaza modul de afisare a produselor tale.<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Liciteaza atat pe cuvinte cheie<\/b><span style=\"font-weight: 400;\"> de brand, cat si pe cuvinte cheie generaliste.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeteaza audientele relevante <\/b><span style=\"font-weight: 400;\">pentru fiecare ad group.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ruleaza reclame de brand awareness <\/b><span style=\"font-weight: 400;\">pe audiente generale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca ai landing pages dedicate pentru fiecare campanie PPC<\/b><span style=\"font-weight: 400;\">, astfel incat sa maximizezi rezultatele potentiale. De asemenea, vezi sa fie continuitate intre mesajul din bannere si mesajul din site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza-ti mesajele cu scopul de a fi utile sau interesante pentru audienta. <\/b><span style=\"font-weight: 400;\">Poti sponsoriza Reels-uri si story-uri, de exemplu, sau poti rula reclame video pe YouTube si TikTok in care oferi tips &amp; tricks sau idei de aranjamente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Investeste in remarketing<\/b><span style=\"font-weight: 400;\">, mai ales pentru lumanarile personalizate pentru diverse evenimente si pentru recuperarea cosurilor abandonate.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20671 size-full\" title=\"idei-ppc-lumanari-decorative\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-ppc-lumanari-decorative.png\" alt=\"idei-ppc-lumanari-decorative\" width=\"887\" height=\"215\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-ppc-lumanari-decorative.png 887w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/idei-ppc-lumanari-decorative-480x116.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 887px, 100vw\" \/><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>6. Programul de fidelizare: merita sau nu pentru lumanari decorative?<\/b><\/h2>\n<p>Merita, absolut. Partea si mai interesanta cand faci un program de fidelizare pe baza aplicatiilor Gomag, este ca il poti combina cu actiuni pentru un program referral.<b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><b>punctele de fidelitate<\/b><\/a><b> din platforma Gomag <\/b><span style=\"font-weight: 400;\">&#8211; poti stabili pentru ce valoare se adauga puncte si cum pot fi folosite acestea.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera puncte si pentru inregistrarea unui cont in magazin<\/b><span style=\"font-weight: 400;\">, astfel incat sa ai la dispozitie date avansate despre clientii tai si metode automatizate de comunicare cu acestia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza optiunea <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate#2\" target=\"_blank\" rel=\"noopener\"><b>Invitatii pentru prieteni<\/b><\/a> <span style=\"font-weight: 400;\">&#8211; clientii actuali pot castiga puncte de fidelitate in plus daca isi invita prietenii sa inregistreze un cont in magazinul tau online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura o experienta cat mai placuta post-comanda<\/b><span style=\"font-weight: 400;\"> &#8211; personalizeaza email-urile de confirmare comanda, trimite mail de cerere recenzie, adauga produse cadou in colet (pachet de chibrituri lungi, de exemplu, cu logo-ul afacerii tale, merch etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza campanii de reduceri sau beneficii special pentru clientii fideli<\/b><span style=\"font-weight: 400;\">. Anunta-i pe email, dar si in vazul tuturor, pe social media sau reclame.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comunica personalizat cu ei, pe baza datelor pe care le ai deja.<\/b><span style=\"font-weight: 400;\"> Foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011400254-Email-Bot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Bot<\/span><\/a><span style=\"font-weight: 400;\"> pentru a le face recomandari de produse cross-sell si <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007827554-SMS-Bot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMS Bot<\/span><\/a><span style=\"font-weight: 400;\"> pentru a le spune despre campania curenta.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20670 size-full\" title=\"program-fidelizare-afacere-lumanari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/program-fidelizare-afacere-lumanari.png\" alt=\"program-fidelizare-afacere-lumanari\" width=\"1143\" height=\"640\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/program-fidelizare-afacere-lumanari.png 1143w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/program-fidelizare-afacere-lumanari-980x549.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/08\/program-fidelizare-afacere-lumanari-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1143px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/program-de-fidelizare-a-clientilor\/\"><b>Cum Te Ajuta Un Program De Fidelizare A Clientilor<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Cauti o platforma puternica pentru magazinul tau online de lumanari?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testeaza <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daca vrei sa iti faci un magazin online cu lumanari sau ai deja unul si cauti tehnici de marketing dedicate, ti-am pregatit un ghid complet care sa te inspire. Oamenii cumpara lumanari din multiple motive: atunci cand au o ocazie speciala &#8211; cum ar fi lumanari pentru nunti, lumanari pentru botez sau alte evenimente, cand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20667,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"class_list":["post-20666","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ghid: Cum iti faci un magazin online cu lumanari + Idei promovare<\/title>\n<meta name=\"description\" content=\"Ai un magazin online cu lumanari decorative sau vrei sa iti faci unul? 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