{"id":21257,"date":"2022-11-18T15:29:50","date_gmt":"2022-11-18T12:29:50","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?page_id=21257"},"modified":"2022-11-18T15:29:50","modified_gmt":"2022-11-18T12:29:50","slug":"promovare-magazin-ochelari","status":"publish","type":"page","link":"https:\/\/www.gomag.ro\/blog\/promovare-magazin-ochelari\/","title":{"rendered":"Ghid: Cum vinzi ochelari online &#8211; Idei de promovare pentru magazin optica"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Conform raportului din 2020 realizat de Consiliul European de Optometrie si Optica,<\/span><b> jumatate din populatia Romaniei poarta ochelari de vedere<\/b><span style=\"font-weight: 400;\">, iar 2% dintre romani poarta lentile de contact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avem 0.62 opticieni, 1.08 optometristi, 1.28 oftamologi si 2.05 cabinete \/ magazine de optica la 10.000 de locuitori, in intreaga tara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sunt cifre consistente, ce denota faptul ca industria este infloritoare, iar nevoia de produse si servicii legate de optica e in crestere fata de statisticile din anii anteriori.<\/span><\/p>\n<div style=\"width: 394px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full\" src=\"https:\/\/media4.giphy.com\/media\/VbnUQpnihPSIgIXuZv\/giphy.gif?cid=ecf05e47t5scxaz9v4aa6v4di0wvf3d3emzdmkrr6ktgm900&amp;rid=giphy.gif&amp;ct=g\" width=\"384\" height=\"480\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Asa ca daca ai un cabinet sau vrei sa <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">deschizi un magazin<\/span><\/a><span style=\"font-weight: 400;\"> cu ochelari, ochelari de soare, lentile si solutii de optica, piata de eCommerce este mai mult decat pregatita sa faca loc si pentru tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hai sa vedem cum sa iti gandesti magazinul cand vrei sa vinzi ochelari online, dar si cateva sfaturi de bun simt despre cele mai potrivite metode de promovare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pont! Cauti un ghid pentru o altfel de nisa? Consulta aici lista cu <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-pe-domenii-de-afaceri\/\"><span style=\"font-weight: 400;\">peste 35 de ghiduri pentru diverse domenii de afaceri<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Cuprins: Ghid Cum sa vinzi ochelari online<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Stabileste-ti modelul de business, USP-ul si diferentiatorii<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Scoate in evidenta brandurile pe care le vinzi<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Creeaza un magazin online optimizat<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Creste vanzarile si valoarea cosului in site<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Ofera customer service profesionist<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Ofera beneficii extra pentru clientii fideli<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#7\">Idei de promovare pentru un magazin online de optica<\/a><\/strong><\/p>\n<ol>\n<li><strong><a href=\"#8\">Cum faci SEO pentru un magazin online de optica<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Ce postezi pe Facebook, Instagram, YouTube, TikTok etc. cand vinzi ochelari<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Idei de articole pe blog pentru un magazin online cu ochelari<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Calendarul de marketing pentru un magazin de optica<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">De la influenceri la parteneri &#8211; de ce ai nevoie de word of mouth?<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Tips&amp;tricks pentru campaniile PPC pentru ochelari online<\/a><\/strong><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi haine si produse fashion online cu platforma Gomag\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8xkeihdEd0s?start=624&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>Cum sa iti gandesti afacerea cu ochelari online<\/b><\/h2>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Stabileste-ti modelul de business, USP-ul si diferentiatorii<\/b><\/h2>\n<p>Primul aspect la care sa te gandesti este tipul de produs pe care vrei sa il vinzi:<b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ochelari de vedere <\/b><span style=\"font-weight: 400;\">pe baza de prescriptie medicala<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ochelari de soare<\/b><span style=\"font-weight: 400;\">, inclusiv ochelari in scop fashion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accesorii <\/b><span style=\"font-weight: 400;\">precum rame, solutii antiaburire, toc-uri, lantisoare etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ochelari pentru sport<\/b><span style=\"font-weight: 400;\"> (inot, sporturi de iarna etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ochelari de protectie<\/b><span style=\"font-weight: 400;\"> pentru diverse tipuri de munci<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aparatura medicala<\/b><span style=\"font-weight: 400;\"> pentru cabinete de optica<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Poti aduce in magazin doar anumite tipuri de produse sau multiple categorii. In functie de acestea stabilesti si modelul business-ului tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi tu, una e sa faci un magazin pentru un cabinet de optica unde ai sau esti un specialist capabil sa ofere si consultanta medicala, de exemplu. Alta e sa vinzi ochelari pe principiul fashion statement, adica ochelari de soare si accesorii pentru fashion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metodele de crestere pot fi asemanatoare, insa \u201carmele\u201d tale &#8211; diferentiatorii si produsele vedeta &#8211; depind de produse si modelul de business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21269 size-full\" title=\"pagina-produs-magazin-ochelari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/pagina-produs-magazin-ochelari.png\" alt=\"pagina-produs-magazin-ochelari\" width=\"1478\" height=\"922\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/pagina-produs-magazin-ochelari.png 1478w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/pagina-produs-magazin-ochelari-1280x798.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/pagina-produs-magazin-ochelari-980x611.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/pagina-produs-magazin-ochelari-480x299.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1478px, 100vw\" \/><\/p>\n<h3><b>Ce elemente stabilesti in cadrul modelului?<\/b><\/h3>\n<ul>\n<li><b>Care este propunerea unica de valoare a afacerii tale<\/b><span style=\"font-weight: 400;\"> &#8211; ce faci tu unic pentru clientii tai? (cei mai\u2026, doar pentru\u2026, specializati in\u2026)<\/span><\/li>\n<li><b>Catre ce segmente de clienti te adresezi?<\/b><span style=\"font-weight: 400;\"> &#8211; nevoie (pe baza de reteta), fashion, protectie, pentru copii, interesati de un anumit brand etc.<\/span><\/li>\n<li><b>Cum intretii relatii cu clientii tai?<\/b><span style=\"font-weight: 400;\"> &#8211; vanzare directa, consultanta gratuita, co-creare in comunitate etc.<\/span><\/li>\n<li><b>Care sunt canalele tale de distributie?<\/b><span style=\"font-weight: 400;\"> (doar online &#8211; mag propriu, site-uri partenere? si offline?)<\/span><\/li>\n<li><b>Care sunt sursele tale de venit?<\/b><span style=\"font-weight: 400;\"> &#8211; vanzare produse, vanzare servicii, abonamente, consultanta etc.<\/span><\/li>\n<li><b>Care sunt resursele cheie?<\/b><span style=\"font-weight: 400;\"> &#8211; echipa, showroom-uri, magazinul online, produsele vedeta?<\/span><\/li>\n<li><b>Care sunt activitatile cheie?<\/b><span style=\"font-weight: 400;\"> &#8211; de ex., vanzare produse, consultanta clienti, gestiune comunitate etc.<\/span><\/li>\n<li><b>Cine sunt partenerii afacerii tale? <\/b><span style=\"font-weight: 400;\">&#8211; furnizori produse, furnizori servicii, afiliati etc.<\/span><\/li>\n<li><b>Care este structura ta de costuri?<\/b><span style=\"font-weight: 400;\"> &#8211; pentru mentenanta magazin, vanzari, resurse umane, marketing etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Daca acum incepi, e ok sa ai optiuni mai limitate, sa incepi de la minimum.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In timp, ai ocazia sa te extinzi pe masura ce identifici raspunsurile, nevoile si asteptarile reale ale tipului tau de clienti.<\/span><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Scoate in evidenta brandurile pe care le vinzi<\/b><\/h2>\n<p>Clientii tai iti vor purta produsele zilnic, intr-un loc extrem de vizibil: pe fata. Asa ca pe langa aspectul practic, fie ca au nevoie sa vada bine, sau sa isi fereasca ochii de lumina prea puternica, intervine si factorul incredere in sine.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ochelarii ar trebui sa arate bine, sa ii faca pe ei sa arate bine si, eventual, sa vina de la o marca apreciata pe piata.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21267 size-full\" title=\"branduri-vanzari-ochelari-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/branduri-vanzari-ochelari-online.png\" alt=\"branduri-vanzari-ochelari-online\" width=\"1574\" height=\"646\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/branduri-vanzari-ochelari-online.png 1574w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/branduri-vanzari-ochelari-online-1280x525.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/branduri-vanzari-ochelari-online-980x402.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/branduri-vanzari-ochelari-online-480x197.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1574px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De aceea e vital sa semnalizezi vizibil pe site si in promo brandurile de la care ai produse in magazin. Oamenii sunt deja familiarizati cu cele mai populare marci, asa ca le cauta activ.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mergi in intampinarea lor.<\/span><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Creeaza un magazin online optimizat\u00a0<\/b><\/h2>\n<p>Indiferent ca ai si showroom-uri sau un cabinet specializat, recomandarea noastra este sa iti deschizi un magazin online unde sa iti prezinti produsele si serviciile.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Clientela ta este deja familiarizata cu cumparaturile online, inclusiv pentru ochelari sau lentile de contact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ei, pentru ca tu sa te poti concentra pe business si pe vanzari, cea mai potrivita pentru tine este o platforma eCommerce SaaS, cum e Gomag, care sa iti permita sa gestionezi magazinul usor, sa il lansezi rapid si sa fii conectat in permanenta in ecosistemul eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ceea ce vrem sa stii e ca abonamentele Gomag incep de la 1 euro pe zi, avem peste 155 de integrari si aplicatii si ajutam in acest moment peste 3000 de afaceri sa vanda online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti urmari aici <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/povesti-de-succes\/\"><span style=\"font-weight: 400;\">povestile clientilor nostri<\/span><\/a><span style=\"font-weight: 400;\">, pentru a te convinge cu ochii tai.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum vinde husdago ro echipamente de protectie - peste 1200 de comenzi lunar\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/rkoUhfOdoHI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>Odata ce ai ales platforma, e momentul sa iti creezi si lansezi site-ul:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poti alege <\/b><a href=\"https:\/\/www.gomag.ro\/blog\/magazin-online-la-cheie\/\"><b>optiunea magazin cheie la Gomag<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> si ne ocupam noi de setarile initiale si primul tau set de bannere.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Urca produsele in magazin, impreuna cu un continut persuasiv<\/b><span style=\"font-weight: 400;\"> &#8211; descrieri de produse, marcile produselor, multiple imagini, chiar si video daca ai, pagini dedicate diferentiatorilor tai (poate oferi consultanta, program rabla pentru ochelari etc.) si un landing page de lansare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera clientilor tai multiple metode de plata<\/b><span style=\"font-weight: 400;\"> &#8211; pune accentul pe plata online si plata in rate, inclusiv Buy Now, Pay Later. Daca ai produse cu preturi mai mari, aceste optiuni elimina obiectiile legate de pret si accesibilitate. Le poti activa prin <\/span><a href=\"https:\/\/www.gomag.ro\/gpayments\"><span style=\"font-weight: 400;\">Gomag Payments<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21264 size-full\" title=\"plata-rate-ochelari-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/plata-rate-ochelari-online.png\" alt=\"plata-rate-ochelari-online\" width=\"1370\" height=\"578\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/plata-rate-ochelari-online.png 1370w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/plata-rate-ochelari-online-1280x540.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/plata-rate-ochelari-online-980x413.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/plata-rate-ochelari-online-480x203.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1370px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Completeaza informatii si raspunsuri la intrebari frecvente legate de livrare<\/b><span style=\"font-weight: 400;\"> &#8211; produsele de optica sunt, in general, fragile. Ofera asigurari si garantii, pentru a linisti ingrijorarile clientilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza aplicatia <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener\"><b>Produs Configurabil<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; aceasta te ajuta sa obtii informatii necesare de la clienti, daca vinzi, de ex., ochelari de vedere; pot incarca reteta primita de la medic sau informatii necesare pentru personalizarea produsului comandat. De asemenea, prin aceasta poti face upsell si cross-sell direct in paginile de produs (cu accesorii, de ex.).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21263 size-full\" title=\"produs-configurabil-ochelari-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/produs-configurabil-ochelari-online.png\" alt=\"produs-configurabil-ochelari-online\" width=\"734\" height=\"328\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/produs-configurabil-ochelari-online.png 734w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/produs-configurabil-ochelari-online-480x214.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 734px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Completeaza si optimizeaza pagina Despre noi, din site<\/b><span style=\"font-weight: 400;\"> &#8211; castigi astfel increderea oamenilor, deoarece au siguranta ca nu ii vei insela din moment ce stiu cine esti, ce faci si unde te pot contacta.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-deschizi-un-magazin-online\/\"><b>Cum sa deschizi un magazin online cu Gomag \u2013 Ghid pas cu pas pentru creare magazin<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Creste vanzarile si valoarea cosului in site<\/b><\/h2>\n<p>Scopul fiecarui antreprenor este sa obtina maximum din fiecare comanda, astfel incat aceasta sa fie profitabila.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Uite cateva metode pe care le poti incerca in magazinul tau online de optica:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza un produs <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\"><b>One-Time Offer<\/b><\/a><b>, cu accesorii, de exemplu<\/b><span style=\"font-weight: 400;\"> &#8211; acesta va fi afisat in pagina de finalizare comanda, la un pret unic in site. Scopul e sa cresti AOV (valoarea cosului).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21271 size-full\" title=\"oto-magazin-ochelari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/oto-magazin-ochelari.png\" alt=\"oto-magazin-ochelari\" width=\"1614\" height=\"631\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/oto-magazin-ochelari.png 1614w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/oto-magazin-ochelari-1280x500.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/oto-magazin-ochelari-980x383.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/oto-magazin-ochelari-480x188.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1614px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera cadouri in colet <\/b><span style=\"font-weight: 400;\">pentru diverse praguri de valori ale cosului &#8211; le poti activa cu <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111294-Cadouri-in-Cosul-de-Cumparaturi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia Cadouri in cos<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Afiseaza optiuni de pachete pentru diverse scopuri sau tip de clienti <\/b><span style=\"font-weight: 400;\">&#8211; poti crea <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pachete<\/span><\/a><span style=\"font-weight: 400;\"> pentru recomandari sau <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">produse bundle<\/span><\/a><span style=\"font-weight: 400;\">, cu pagini noi in magazin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza popup-uri strategic in magazin<\/b><span style=\"font-weight: 400;\"> &#8211; poti folosi<\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> popup dupa adaugare in cos<\/span><\/a><span style=\"font-weight: 400;\"> pentru a face recomandari de produse complementare, popup cu recompense pentru abonarea la newsleter (x% discount sau x lei reducere la prima comanda), si exit popup, pentru a preveni abandonarea cosurilor de cumparaturi.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21270 size-full\" title=\"popup-recuperare-cos-magazin-ochelari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/popup-recuperare-cos-magazin-ochelari.png\" alt=\"popup-recuperare-cos-magazin-ochelari\" width=\"1430\" height=\"542\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/popup-recuperare-cos-magazin-ochelari.png 1430w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/popup-recuperare-cos-magazin-ochelari-1280x485.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/popup-recuperare-cos-magazin-ochelari-980x371.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/popup-recuperare-cos-magazin-ochelari-480x182.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1430px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Semnalizeaza proeminent produsele<\/b><span style=\"font-weight: 400;\"> la reducere intr-o anumita campanie, produsele cu cadou, pachetele sau pe cele de la o anumita marca. Poti folosi aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119513-Marcaje-Promotionale\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marcaje Promotionale<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag.<\/span><\/li>\n<\/ul>\n<p><a name=\"5\"><\/a><\/p>\n<h2><b>5. Ofera customer service profesionist<\/b><\/h2>\n<p>Subiectul ochelarilor si al lentilelor de contact este unul destul de delicat pentru clienti. Pentru ca, in definitiv, au de gand sa cumpere ceva ce le va afecta vederea si ochii intr-un fel sau altul, precum si modul in care sunt perceputi de cei din jur.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca e normal ca achizitiile pentru astfel de produse sa fie insotite de zeci de intrebari, obiectii si ingrijorari.<\/span><\/p>\n<h3><b>De aceea iti recomandam sa te concentrezi bine pe partea de customer service.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ofera clientilor informatii, asigurari si raspunsuri, iar decizia de cumparare va fi luata mult mai usor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In primul rand, asigura-te ca ai in site un hub pentru raspunsuri la intrebarile frecvente. Poate fi vorba de blog sau\/ si o pagina statica in care ai un FAQ pe scurt: cum sa?, plati? livrare? despre personalizare (daca este cazul)? despre reteta (daca este cazul)?.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Activeaza si un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/sections\/115001108414-Live-Chat\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">live chat<\/span><\/a><span style=\"font-weight: 400;\"> si, daca e nevoie, angajeaza pe cineva care sa raspunda profesionist cererilor care apar aici.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pune-le la dispozitie si o adresa de email de support si, cand avansezi cu afacerea, un numar de telefon (daca bugetul iti permite &#8211; trebuie sa fie cineva disponibil in permanenta sa raspunda).<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Ofera beneficii extra pentru clientii fideli<\/b><\/h2>\n<p>Nu esti singur pe aceasta piata, asadar trebuie sa te bati cu altii pentru a atrage si mentine atentia clientilor tai.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">De aceea este atat de importanta strategia de fidelizare a consumatorilor. Platesti mai putin sa ii atragi din nou si, in plus, ii poti transforma mai usor in ambasadori ai brandului tau, care sa te recomande mai departe.<\/span><\/p>\n<h3><b>Ce ar putea cuprinde strategia ta de fidelizare?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continua comunicarea pe email, cu mesaje educative si tranzactionale, dupa fiecare comanda.<\/b><span style=\"font-weight: 400;\"> Poti crea, de exemplu, secvente automate de onboarding ce se vor declansa imediat ce clientul a intrat intr-un anumit status in admin-ul din platforma. Automatizarea o faci cu o combinatie intre sabloanele din <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930713-Email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Continut &gt; Email<\/span><\/a><span style=\"font-weight: 400;\"> si <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011400254-Email-Bot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Bot<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><b>puncte de fidelitate<\/b><\/a><b> in site, pentru fiecare comanda<\/b><span style=\"font-weight: 400;\">. Oamenii le folosesc in orice nisa posibila, e dovedit ca functioneaza.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmenteaza clientii din start, folosind <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><b>Grupuri de clienti<\/b><\/a><b>, aplicatie Gomag.<\/b><span style=\"font-weight: 400;\"> Ii poti diferentia pe baza tipului de produse cumparate, a marcilor preferate, a frecventei de cumparare sau chiar a ratei de retur absurde. Asa ii ai in evidenta si ii poti targeta cu mesaje personalizate. Pont! Poti repartiza automat clientii in grupurile relevante cu ajutorul unui CRM Bot.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adauga cadouri de tip merch la fiecare comanda<\/b><span style=\"font-weight: 400;\"> (laveta din microfibra, toc, snur pentru ochelari, gift card pentru urmatoarea comanda). Asa te asiguri ca ramai in mintea clientilor pentru mai mult timp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera campanii exclusive pentru clientii care fac parte din comunitatea ta fidela<\/b><span style=\"font-weight: 400;\"> &#8211; zi cu transport gratuit, discount-uri exclusive, lansari cu acces exclusiv, discount de ziua de nastere, un produs gratuit etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activeaza optiunea <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate#2\" target=\"_blank\" rel=\"noopener\"><b>Invitatii pentru prieteni<\/b><\/a><b> din aplicatia Puncte de fidelitate.<\/b><span style=\"font-weight: 400;\"> Spune-le clientilor sa adauge adresa de email a unui prieten pentru a-l invita sa isi faca un cont in magazinul tau, iar el va primi un numar suplimentar de puncte de fidelitate.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21259 size-full\" title=\"testimoniale-magazin-ochelari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/testimoniale-magazin-ochelari.png\" alt=\"testimoniale-magazin-ochelari\" width=\"731\" height=\"550\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/testimoniale-magazin-ochelari.png 731w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/testimoniale-magazin-ochelari-480x361.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 731px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/program-de-fidelizare-a-clientilor\/\"><b>Cum Te Ajuta Un Program De Fidelizare A Clientilor<\/b><\/a><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>Idei de promovare pentru un magazin online de optica<\/b><\/h2>\n<p><a name=\"8\"><\/a><\/p>\n<h2><b>1. Cum faci SEO pentru un magazin online de optica<\/b><\/h2>\n<p>Dupa cum spuneam si mai sus, multi dintre clientii tai s-au obisnuit deja cu ideea de cumparaturi online, asa ca ei cauta in mod activ produsele de care sunt interesati.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pentru acestia ar trebui sa te asiguri ca site-ul este super vizibil in motoarele de cautare si atrage click-urile spre site.<\/span><\/p>\n<h3><b>Ai nevoie de SEO. Uite cateva idei de testat in magazinul tau de ochelari:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza o lista cu cuvintele cheie pentru optimizare onsite si offsite. <\/b><span style=\"font-weight: 400;\">Prioritizeaza cuvintele cheie tranzactionale pentru ochelari, lentile, rame, toc-uri, accesorii etc., inclusiv cu numele de brand. Poti folosi si cuvinte cheie long tail in format raspuns la intrebari \u201ccum sa cumpar ochelari\u201d, \u201ccum aleg ochelari\u201d, ce ochelari mi se potrivesc\u201d etc. Foloseste-le in continutul din pagini, descrierile de produse si in articolele de blog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Completeaza profilul Google My Business<\/b><span style=\"font-weight: 400;\">, in special daca ai un cabinet sau showroom-uri in anumite locatii.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/17790158\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza, in timp, un profil de backlink-uri cu autoritate. <\/b><span style=\"font-weight: 400;\">Posteaza advertoriale, comunicate de presa, interviuri cu specialisti, coduri de discount active si testimoniale pe site-uri externe, cu link spre paginile din site-ul tau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Completeaza meta tags, in special pentru paginile prioritare din site <\/b><span style=\"font-weight: 400;\">(produse vedeta, de ex.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Daca ai foarte multe repere in magazin, foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360017896193-SEO-Avansat\" target=\"_blank\" rel=\"noopener\"><b>aplicatia SEO Avansat<\/b><\/a><span style=\"font-weight: 400;\"> din Gomag pentru a automatiza aplicarea optimizarilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca ai multiple imagini de produs<\/b><span style=\"font-weight: 400;\">, inclusiv cu clientii tai in timp ce iti poarta ochelarii \/ lentilele \/ produsele. Adauga denumiri descriptive acestor imagini.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verifica si optimizeaza filtrele,<\/b><span style=\"font-weight: 400;\"> astfel incat sa asiguri o navigare intuitiva si prietenoasa in site &#8211; oamenii ar trebui sa ajunga la produsele dorite din 2-3 click-uri maxim. In acelasi scop<\/span><b> optimizeaza si structura de link-uri,<\/b><span style=\"font-weight: 400;\"> si gandeste-ti categoriile in mod logic. Cum cauta oamenii: dupa culoare? Dupa forma fetei? Dupa scop? Pune-le la indemana structurile de cautare preferate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>2. Ce postezi pe Facebook, Instagram, YouTube, TikTok etc. cand vinzi ochelari<\/b><b><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21265 size-full\" title=\"showroom-promovare-ochelari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/showroom-promovare-ochelari.png\" alt=\"showroom-promovare-ochelari\" width=\"1913\" height=\"923\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/showroom-promovare-ochelari.png 1913w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/showroom-promovare-ochelari-1280x618.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/showroom-promovare-ochelari-980x473.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/showroom-promovare-ochelari-480x232.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1913px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raspunsuri la<\/span><b> intrebarile frecvente<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cel mai recent <\/span><b>articol din blog.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carusele <\/b><span style=\"font-weight: 400;\">de tip \u201ccum sa\u201d, \u201cstiai ca\u201d, \u201cx motive\u201d, \u201cx greseli\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Statistici <\/b><span style=\"font-weight: 400;\">si bucati din infografice despre oftamologie, industrie si fashion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giveaways <\/b><span style=\"font-weight: 400;\">cu produse universale pentru celebrarea anumitor ocazii, pentru captare de lead-uri, de sezon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>BTS <\/b><span style=\"font-weight: 400;\">&#8211; video-uri, imagini, tiktok cu pregatirea comenzilor, modul in care decurge o consultatie, ce se intampla pe la birou etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Teasing <\/b><span style=\"font-weight: 400;\">inainte de campaniile de promotii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interviuri <\/b><span style=\"font-weight: 400;\">video live sau inregistrate cu specialisti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coduri de discount exclusiv<\/b><span style=\"font-weight: 400;\"> pentru urmaritorii de pe anumite canale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testimoniale <\/b><span style=\"font-weight: 400;\">si UGC, in toate formatele.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Imagini si video-uri cu produsele in timp ce sunt purtate. <\/b><span style=\"font-weight: 400;\">Nu uita sa etichetezi produsele din Facebook Shop sau Instagram Shopping, pentru a scurta navigarea pana la tranzactie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011826500-InstaApp\" target=\"_blank\" rel=\"noopener\"><b>InstaApp<\/b><\/a><span style=\"font-weight: 400;\"> cu feed-ul de pe Instagram sau hashtag-ul personalizat al magazinului tau si adu postarile in site. Functioneaza ca social proof pentru clienti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reposteaza pe canalele tale continutul creat de influenceri<\/b><span style=\"font-weight: 400;\"> despre magazinul si produsele tale.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>3. Idei de articole pe blog pentru un magazin online cu ochelari<\/b><b><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21272 size-full\" title=\"blog-magazin-ochelari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/blog-magazin-ochelari.png\" alt=\"blog-magazin-ochelari\" width=\"1424\" height=\"810\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/blog-magazin-ochelari.png 1424w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/blog-magazin-ochelari-1280x728.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/blog-magazin-ochelari-980x557.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/blog-magazin-ochelari-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1424px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum sa <\/span><b>ai grija de<\/b><span style=\"font-weight: 400;\"> ochelarii tai, pentru a rezista mai mult<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X <\/span><b>motive <\/b><span style=\"font-weight: 400;\">pentru care sa alegi [nume magazin]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cand <\/b><span style=\"font-weight: 400;\">au nevoie copiii de primul control oftamologic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum alegi<\/b><span style=\"font-weight: 400;\"> ochelarii potriviti in functie de [forma fetei]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tips &amp; tricks<\/b><span style=\"font-weight: 400;\"> pentru ochii obositi de lumina ecranelor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cat de des<\/b><span style=\"font-weight: 400;\"> trebuie sa schimbi [lentile, rame etc.]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum sa<\/span><b> te pregatesti<\/b><span style=\"font-weight: 400;\"> pentru examen oftamologic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cele mai comune<\/b><span style=\"font-weight: 400;\"> alergii ale ochilor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mituri <\/b><span style=\"font-weight: 400;\">despre ingrijirea ochilor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X <\/span><b>motive <\/b><span style=\"font-weight: 400;\">pentru care te dor ochii cand porti lentile de contact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>De ce <\/b><span style=\"font-weight: 400;\">ar trebui sa iti cumperi [ochelari, lentile etc.] online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce <\/b><span style=\"font-weight: 400;\">este [afectiune oculara] si cum o tratezi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum sa alegi<\/b><span style=\"font-weight: 400;\"> un optician<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cei mai buni <\/b><span style=\"font-weight: 400;\">ochelari pentru [tip de activitate]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X <\/span><b>semne <\/b><span style=\"font-weight: 400;\">ca ai nevoie de [ochelari \/ lentile \/ rame] noi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Raspunsuri la intrebari frecvente <\/b><span style=\"font-weight: 400;\">primite pe live chat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Infografice <\/b><span style=\"font-weight: 400;\">cu date si statistici despre industria ta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testimoniale <\/b><span style=\"font-weight: 400;\">si povesti de la clientii tai<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specialistul raspunde:<\/b><span style=\"font-weight: 400;\"> [afectiune \/ FAQ]<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>4. Calendarul de marketing pentru un magazin de optica<\/b><\/h2>\n<p>Nu e o noutate faptul ca e mai bine sa fii pregatit din timp, decat sa actionezi la nimereala pe moment sau cand iti amintesti.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca sfatul nostru este ca la fiecare inceput de an sa stai comod cateva zile si sa iti gandesti calendarul de marketing pentru intregul an. Sigur, cand colaborezi cu parteneri pe marketing, vei primi sugestii sau chiar structuri complete din partea lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi, la 3 luni, ajustezi calendarul cu noile idei si conditii din macro mediu. Asa vei avea posibilitatea sa iti pregatesti campaniile din timp, sa faci teasing, lansari si actiuni extra eficiente.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21268 size-full\" title=\"landing-page-campanie-ochelari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/landing-page-campanie-ochelari.png\" alt=\"landing-page-campanie-ochelari\" width=\"1895\" height=\"939\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/landing-page-campanie-ochelari.png 1895w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/landing-page-campanie-ochelari-1280x634.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/landing-page-campanie-ochelari-980x486.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/landing-page-campanie-ochelari-480x238.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1895px, 100vw\" \/><\/p>\n<h3><b>Ce poate include calendarul tau de marketing cand vinzi ochelari?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Noteaza datele principale pentru sarbatori si sezoane<\/b><span style=\"font-weight: 400;\">: Valentine\u2019s Day, Pasti, vara, Black Friday, Craciunul, Halloween etc. Toate acestea sunt momente potrivite sa lansezi campanii de reduceri si oferte, cu produse de sezon (ochelari de soare, lentile de contact colorate, solutii antiaburire de ex.) sau pentru toate produsele.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Noteaza data aniversara a magazinului tau <\/b><span style=\"font-weight: 400;\">si creeaza o campanie de cateva zile unde sa atragi atentia si sa trezesti dorinta de cumparare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza campanii speciale pentru produsele utilizate <\/b><span style=\"font-weight: 400;\">(tip rabla sau buy back), cu timp limitat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alege strategic momentele de hype pentru a face<\/span><b> lansare de produse noi, anual.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza si actualizeaza de fiecare data cand e nevoie un kit pentru presa:<\/b><span style=\"font-weight: 400;\"> descrieri scurte si lungi pentru magazin, pentru fondatori, imagini profi, datele de contact, numarul de clienti si categoria de clienti tintita etc. Te va ajuta sa reactionezi rapid cand ti se cer astfel de informatii, cand trimiti comunicate de presa sau faci actiuni de PR.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stabileste cand faci campaniile exclusive pentru clientii fideli \/ comunitatea ta. <\/b><span style=\"font-weight: 400;\">Pregateste din timp materialele si creativele de care ai nevoie, astfel incat atunci cand e momentul doar sa apesi start.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\"><b>Planul de marketing \u2013 Calendar pentru 365 de zile de postari, continut si idei de promovare<\/b><\/a><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>5. De la influenceri la parteneri &#8211; de ce ai nevoie de word of mouth?<\/b><\/h2>\n<p>In calendarul de care vorbeam mai sus, ar trebui sa incluzi si momentele de campanie impreuna cu partenerii tai pe promovare.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Influenceri, afiliati (poate prin 2Performant), bloggeri si alte firme cu servicii \/ produse complementare, cu toti acestia poti colabora astfel incat sa va promovati reciproc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21266 size-full\" title=\"promovare-ochelari-influenceri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/promovare-ochelari-influenceri.png\" alt=\"promovare-ochelari-influenceri\" width=\"1188\" height=\"791\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/promovare-ochelari-influenceri.png 1188w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/promovare-ochelari-influenceri-980x653.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/promovare-ochelari-influenceri-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1188px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Adevarul e ca pentru a avea o reputatie buna in online si pentru a ajunge la cat mai multi potentiali clienti, ai nevoie in jurul tau de un nucleu pe care te poti baza, o comunitate dedicata.<\/span><\/p>\n<h3><b>Vocea comunitatii suna mai tare decat atunci cand vorbesti de unul singur.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cauta-ti aliati. Incurajeaza-ti clientii sa ramana alaturi de tine si sa te recomande in cercul de cunoscuti &#8211; le poti oferi, de exemplu, coduri de discount pe care sa le imparta cu prietenii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creeaza si participa la oportunitati de networking cu clientii si alte firme: ateliere, workshop-uri, webinarii, evenimente fizice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fii peste tot, iar oamenii nu te vor uita.<\/span><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>6. Tips&amp;tricks pentru campaniile PPC pentru ochelari online<\/b><b><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21261 size-full\" title=\"ads-magazin-ochelari-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/ads-magazin-ochelari-online.png\" alt=\"ads-magazin-ochelari-online\" width=\"767\" height=\"237\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/ads-magazin-ochelari-online.png 767w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/11\/ads-magazin-ochelari-online-480x148.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 767px, 100vw\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ruleaza reclame pe<\/span><b> Google Search cu kw de utilitate + brand.<\/b><span style=\"font-weight: 400;\"> Nu uita sa folosesti si extensii, pentru a directiona oamenii in paginile relevante din site.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Foloseste<\/span><b> creative cu produsele in timp ce sunt folosite<\/b><span style=\"font-weight: 400;\"> pentru Facebook Ads.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tine un ochi pe <\/span><b>competitie <\/b><span style=\"font-weight: 400;\">si vezi ce abordari fac, pentru a te diferentia.<\/span><\/li>\n<li><b>Creste bugetul si optimizeaza kw locale <\/b><span style=\"font-weight: 400;\">pentru locatiile unde ai cabinet \/ showroom, pentru a atrage mai usor atentia publicului local.<\/span><\/li>\n<li><b>Adauga cuvintele cheie negative<\/b><span style=\"font-weight: 400;\">, pentru a nu atrage trafic irelevant in site. De exemplu, poti exclude cautarile cu denumiri de magazine mari, sau pentru produse pe care nu le vinzi.<\/span><\/li>\n<li><b>Concentreaza-ti bugetul pe reclamele care iti aduc trafic si conversii.<\/b><\/li>\n<li><span style=\"font-weight: 400;\">Cand faci reclame video pe TikTok, YouTube Shorts sau Facebook, de exemplu, <\/span><b>prioritizeaza vizualizarea verticala si adaugarea de subtitrare.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatizeaza reclamele de remarketing<\/b><span style=\"font-weight: 400;\">, inclusiv cu continutul cosului acolo unde este posibil.<\/span><\/li>\n<\/ul>\n<p><b>Cauti o platforma puternica pentru magazinul tau online de ochelari?\u00a0<\/b><\/p>\n<p><b>Testeaza <\/b><a href=\"https:\/\/www.gomag.ro\/preturi\"><b>platforma Gomag<\/b><\/a><b>! Ai 15 zile gratuit in care te vei convinge de avantajele pe care ti le oferim.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conform raportului din 2020 realizat de Consiliul European de Optometrie si Optica, jumatate din populatia Romaniei poarta ochelari de vedere, iar 2% dintre romani poarta lentile de contact.\u00a0 Avem 0.62 opticieni, 1.08 optometristi, 1.28 oftamologi si 2.05 cabinete \/ magazine de optica la 10.000 de locuitori, in intreaga tara. Sunt cifre consistente, ce denota faptul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21258,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-21257","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ghid: Cum vinzi ochelari online - Idei promovare magazin optica<\/title>\n<meta name=\"description\" content=\"Cum deschizi un magazin online pentru produse de optica? Si cum il promovezi? 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