{"id":10477,"date":"2019-11-13T14:55:59","date_gmt":"2019-11-13T12:55:59","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=10477"},"modified":"2026-04-14T05:14:55","modified_gmt":"2026-04-14T02:14:55","slug":"marketing-integrat-pentru-site-urile-ecommerce","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/marketing-integrat-pentru-site-urile-ecommerce\/","title":{"rendered":"Marketing integrat pentru site-urile eCommerce. Top sfaturi \u0219i statistici."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mai sunt doar 2 zile p\u00e2n\u0103 la startul oficial al mult a\u0219teptatului eveniment de shopping Black Friday! Principalii actori din comer\u021bul online fac deja ultimele optimiz\u0103ri cu privire la strategia de promovare. A\u0219a c\u0103 avem \u0219i noi c\u00e2teva sugestii pentru o strategie de marketing integrat \u00een magazinul t\u0103u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu \u021bi-ai preg\u0103tit <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">magazinul online<\/span><\/a><span style=\"font-weight: 400;\"> de Black Friday?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiferent de stadiul \u00een care e\u0219ti, ne-am g\u00e2ndit c\u0103 \u021bi-ar fi de ajutor o list\u0103 cu <\/span><b>top lucruri care au dat rezultate de Black Friday<\/b><span style=\"font-weight: 400;\"> la al\u021bii \u00een trecut, ca s\u0103 vezi ce po\u021bi aplica la tine. <\/span><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Marketing integrat<\/strong> presupune coordonarea tuturor canalelor si strategiilor de marketing intr-un plan unitar si coerent. In eCommerce, inseamna alinierea SEO, PPC, email, social media si continut pentru a transmite un mesaj consistent si a maximiza impactul.<\/div>\n<p><span style=\"font-weight: 400;\">\u00cen continuare, \u00ee\u021bi spunem strategia de baz\u0103 \u0219i apoi detaliem pu\u021bin promovarea produselor pe care o po\u021bi face at\u00e2t prin platforma ecommerce a site-ului, c\u00e2t \u0219i via campanii de <\/span><a href=\"https:\/\/www.newsman.ro\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">email marketing \u0219i sms.<\/span><\/a><\/p>\n<h3><b>Strategie de promovare multichannel pentru magazinele online &#8211; Marketing integrat<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Probabil ai stabilit deja p\u00e2n\u0103 acum ce produse vor fi la promo\u021bie de Black Friday \u0219i \u021bi-ai <\/span><a href=\"https:\/\/ecompedia.ro\/cum-pregatesti-site-ul-si-campaniile-de-mail-inainte-de-black-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">preg\u0103tit site-ul<\/span><\/a><span style=\"font-weight: 400;\"> s\u0103 ruleze ok pe perioada campaniei. \u00cens\u0103 ai f\u0103cut \u0219i planul de promovare?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promovarea joac\u0103 un rol important \u0219i nu trebuie s-o la\u0219i pe ultimul loc. Dac\u0103 dore\u0219ti conversii ridicate, alege strategia de <\/span><i><span style=\"font-weight: 400;\">promovare multichannel<\/span><\/i><span style=\"font-weight: 400;\">: via <\/span><a href=\"https:\/\/www.gomag.ro\/functionalitati\"><span style=\"font-weight: 400;\">platform\u0103 ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> din site al\u0103turi de campanii email \u0219i sms, social media, blog posts \u0219i campanii offline dup\u0103 caz.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Campania de Black Friday pentru a vinde mai mult online cu Dorin Boerescu\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FahDdoq89e8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 3 statistici care sus\u021bin marketingul integrat sau mixul de marketing via canale multiple:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">89% versus 33% rat\u0103 de reten\u021bie clien\u021bi<\/span><\/i><span style=\"font-weight: 400;\"> pentru firmele care folosesc strategia de implicare utilizatori prin marketing omnichannel, fa\u021b\u0103 de cele care nu folosesc. <\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.invespcro.com\/blog\/state-of-omnichannel-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">rata de eficien\u021b\u0103 de 3 ori mai mare <\/span><\/i><span style=\"font-weight: 400;\">pentru companiile care folosesc marketingul multichannel fa\u021b\u0103 de cele care nu fac campanii integrate <\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.heinzmarketing.com\/2017\/10\/research-integrated-multichannel-marketing-twice-effective-operating-silos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">86% dintre cump\u0103r\u0103tori folosesc cel pu\u021bin 2 canale<\/span><\/i><span style=\"font-weight: 400;\"> \u00een mod regulat <\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.commercehub.com\/top-6-multichannel-retail-trends-for-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<h3><b>Promovare produse din site via platform\u0103 ecommerce\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0218tim deja c\u0103 un modul ecommerce de baz\u0103, f\u0103r\u0103 prea multe func\u021bii, nu mai e suficient \u00een ziua de azi dac\u0103 ne dorim s\u0103 vindem mai mult online. A\u0219a c\u0103 atunci c\u00e2nd alegem solu\u021bia de <\/span><span style=\"font-weight: 400;\">magazin online<\/span><span style=\"font-weight: 400;\"> pentru site, ne uit\u0103m \u0219i la ce ne ofer\u0103 concret ca unelte de promovare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a veni \u00een sprijinul titularilor de site-uri ecommerce, Gomag a dezvoltat func\u021bii multiple care ajut\u0103 la cre\u0219terea v\u00e2nz\u0103rilor. List\u0103m c\u00e2teva mai jos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">func\u021bia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005084534-Cosuri-Abandonate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">co\u0219uri abandonate<\/span><\/a><span style=\"font-weight: 400;\"> care \u00ee\u021bi permite s\u0103 contactezi clien\u021bii pentru a vedea de ce nu au mers mai departe \u00een procesul de cump\u0103rate (disponibil\u0103 de la abonamentul Plus)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">func\u021bia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119593-Recuperare-Cos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">recuperare co\u0219<\/span><\/a><span style=\"font-weight: 400;\"> care \u00ee\u021bi permite s\u0103 trimi\u021bi automat notific\u0103ri prin email despre produsele aflate \u00een co\u0219. \u0218ablonul mail-ului este personalizabil (disponibil\u0103 de la abonamentul Pro)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">func\u021bia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111294-Cadouri-in-Cosul-de-Cumparaturi\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">produse cadou<\/span><\/a><span style=\"font-weight: 400;\"> care \u00ee\u021bi permite s\u0103 oferi cadou clien\u021bilor ce produse dore\u0219ti (disponibil\u0103 de la abonamentul Plus)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">func\u021bia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">fidelizare <\/span><\/a><span style=\"font-weight: 400;\">care \u00ee\u021bi permite s\u0103 acorzi puncte de fidelitate clien\u021bilor (disponibil\u0103 de la abonamentul Pro)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">func\u021bia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">grupuri clien\u021bi<\/span><\/a><span style=\"font-weight: 400;\"> (Modul B2B) care \u00ee\u021bi permite s\u0103 segmentezi clien\u021bii \u0219i s\u0103 le oferi discount-uri preferen\u021biale (disponibil\u0103 de la abonamentul Pro)<\/span><\/li>\n<\/ul>\n<h3><b>Promovare produse din site via platform\u0103 email marketing<\/b><\/h3>\n<h3><b>#1 Tipuri de campanii de email pe care s\u0103 le ai \u00een vedere pentru trimitere<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Majoritatea magazinelor online trimit cel pu\u021bin <\/span><b>5<\/b><span style=\"font-weight: 400;\"> tipuri de campanii de email \u00een perioada Black Friday:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>teasing <\/b><span style=\"font-weight: 400;\">emails cu scop de <\/span><i><span style=\"font-weight: 400;\">engagement <\/span><\/i><span style=\"font-weight: 400;\">general: (1-4 newslettere premerg\u0103toare campaniei, con\u021bin cuvinte \u00een titlu precum: <\/span><i><span style=\"font-weight: 400;\">Te-ai preg\u0103tit?, E\u0219ti gata?, F\u0103-\u021bi lista de cump\u0103r\u0103turi! );<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">teasing emails cu scop de <\/span><\/i><a href=\"https:\/\/kb.newsman.ro\/cum-pot-crea-un-formular-cu-categorii-de-interes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">colectare \u0219i segmentare abona\u021bi<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">: <\/span><\/i><span style=\"font-weight: 400;\">1-4 newslettere premerg\u0103toare campaniei, con\u021bin cuvinte \u00een titlu precum: <\/span><i><span style=\"font-weight: 400;\">\u00cenaintea tuturor, Exclusiv, Afl\u0103 \u00een premier\u0103, Rezerv\u0103-\u021bi locul<\/span><\/i><span style=\"font-weight: 400;\">);<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>start <\/b><span style=\"font-weight: 400;\">campaign: (1-2 newslettere de \u00eenceput campanie, con\u021bin cuvinte \u00een titlu precum: <\/span><i><span style=\"font-weight: 400;\">Start!, A \u00eenceput<\/span><\/i><span style=\"font-weight: 400;\">!);<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>during <\/b><span style=\"font-weight: 400;\">campaign: (5-11 newslettere trimise \u00een timpul campaniei, con\u021bin cuvinte \u00een titlu precum: <\/span><i><span style=\"font-weight: 400;\">Black Friday vine cu reduceri, Black Friday continu\u0103, X% reducere la produsele din categoria Y,<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">during campaign emails cu scop de engagement:<\/span><\/i><span style=\"font-weight: 400;\"> (campanii cu titluri precum: <\/span><i><span style=\"font-weight: 400;\">Reducerile zilei, Produsul zilei, Numai azi, Limitat<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>end <\/b><span style=\"font-weight: 400;\">campaign (1-2 newslettere de sf\u00e2r\u0219it de campanie, con\u021bin cuvinte \u00een titlu precum: <\/span><i><span style=\"font-weight: 400;\">Se \u00eencheie, S-a terminat, Sf\u00e2r\u0219it<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>follow up emails <\/b><span style=\"font-weight: 400;\">(1-4 newslettere dup\u0103 terminarea campaniei, con\u021bin cuvinte \u00een titlu precum:<\/span><i><span style=\"font-weight: 400;\"> BF s-a prelungit, Prinde Cyber Monday<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Iat\u0103 ce s-a \u00eent\u00e2mplat \u00een 2018 \u0219i care au fost procentele de open rate \u0219i click cu privire la tipurile de campanii de email listate mai sus:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10480 size-full\" title=\"Statistici-Email-Marketing-Black-Friday-2018\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/Statistici-Email-Marketing-Black-Friday-2018.png\" alt=\"Statistici-Email-Marketing-Black-Friday-2018\" width=\"812\" height=\"593\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/Statistici-Email-Marketing-Black-Friday-2018.png 812w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/Statistici-Email-Marketing-Black-Friday-2018-480x351.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 812px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Concluzia este c\u0103, \u00een medie,<\/span><b> campaniile de teasing \u0219i start au cel mai mare impact<\/b><span style=\"font-weight: 400;\">, pe c\u00e2nd celelalte au un impact mai sc\u0103zut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ai nevoie de ceva inspira\u021bie, po\u021bi consulta o list\u0103 cu <\/span><a href=\"https:\/\/blog.newsman.ro\/10-idei-de-campanii-de-email-pentru-black-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">10 idei de campanii de email<\/span><\/a><span style=\"font-weight: 400;\"> pe care s\u0103 le trimi\u021bi de Black Friday. Eventual incluzi \u00een campania ta ce nu ai planificat deja.<\/span><\/p>\n<h3><b>#2 Sfaturi \u0219i ponturi pentru campanii de email care convertesc<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Iat\u0103 top <\/span><b>7 <\/b><span style=\"font-weight: 400;\">lucruri pe care s\u0103 le ai \u00een vedere pentru rezultate c\u00e2t mai bune \u00een promovarea prin email.<\/span><b><\/b><\/p>\n<ul>\n<li><b><a href=\"https:\/\/blog.newsman.ro\/noi-modele-de-newsletter-pentru-black-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">template-uri de newsletter responsive<\/span><\/a><span style=\"font-weight: 400;\"> pentru a fi mobile-friendly \u0219i a se vedea ok \u00een general pe toate dispozitivele. E important s\u0103 fie cu tematic\u0103 Black Friday fiind campanii de email de sezon. Mai jos un exemplu clasic de astfel de model.<\/span><\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10481 size-full\" title=\"model-newsletter-black-friday\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/model-newsletter-black-friday.png\" alt=\"model-newsletter-black-friday\" width=\"672\" height=\"757\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/model-newsletter-black-friday.png 672w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/model-newsletter-black-friday-480x541.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 672px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Un alt exemplu de email template pentru Black Friday cu <\/span><a href=\"https:\/\/kb.newsman.ro\/cum-pot-adauga-o-numaratoare-inversa-in-newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">countdown<\/span><\/a><span style=\"font-weight: 400;\">, foarte utilizat \u00een campanii.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10482 size-full\" title=\"template-newsletter-blackfriday-cu-countdown\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/template-newsletter-blackfriday-cu-countdown.png\" alt=\"template-newsletter-blackfriday-cu-countdown\" width=\"906\" height=\"827\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/template-newsletter-blackfriday-cu-countdown.png 906w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/template-newsletter-blackfriday-cu-countdown-480x438.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 906px, 100vw\" \/><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">folose\u0219te \u00een <\/span><i><span style=\"font-weight: 400;\">titlu <\/span><\/i><span style=\"font-weight: 400;\">\u0219i \u00een <\/span><a href=\"https:\/\/kb.newsman.ro\/cum-se-adauga-un-preheader-in-newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">preheader<\/span><\/a> <span style=\"font-weight: 400;\">cuvinte care \u00eendeamn\u0103 la ac\u021biune, care motiveaz\u0103 decizia de cump\u0103rare sau care st\u00e2rnesc curiozitate\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">creeaz\u0103 mai multe variante de continut pentru un newsletter \u0219i f\u0103 <\/span><a href=\"https:\/\/kb.newsman.ro\/cum-creez-un-ab-test\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a\/b testing<\/span><\/a><span style=\"font-weight: 400;\"> pe pentru a vedea care anume a performat mai bine ca titlu \u0219i con\u021binut. Pentru a maximiza rata de deschidere a campaniilor de email, folose\u0219te func\u021bii precum: <\/span><a href=\"https:\/\/kb.newsman.ro\/cum-retrimit-un-newsletter-catre-abonatii-care-nu-l-au-deschis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">retrimitere campanii <\/span><\/a><span style=\"font-weight: 400;\">c\u0103tre cei care nu au deschis \u0219i trimitere la <\/span><a href=\"https:\/\/kb.newsman.ro\/care-este-cea-mai-buna-ora-de-trimitere-a-unui-newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cea mai bun\u0103 or\u0103<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><i><span style=\"font-weight: 400;\">must-have<\/span><\/i><span style=\"font-weight: 400;\"> con\u021binut de trimis pentru <\/span><i><span style=\"font-weight: 400;\">engagement <\/span><\/i><span style=\"font-weight: 400;\">&#8211; newslettere cu countdown, fi\u0219ier gif, <\/span><i><span style=\"font-weight: 400;\">discount atipic<\/span><\/i><span style=\"font-weight: 400;\">, care s\u0103 nu fie rotund (ex. 37%, 66%), daily deals, oferte limitate <\/span><i><span style=\"font-weight: 400;\">(Doar azi!, Ultima \u0219ans\u0103! etc.), <\/span><\/i><span style=\"font-weight: 400;\">newslettere cu <\/span><i><span style=\"font-weight: 400;\">produsele zilei, s\u0103pt\u0103m\u00e2nii, cele mai cump\u0103rate;<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">ai grij\u0103 de <\/span><i><span style=\"font-weight: 400;\">identitatea de brand<\/span><\/i><span style=\"font-weight: 400;\"> la nivel de design pe site \u0219i \u00een newsletter \u0219i \u00eembin\u0103-le pl\u0103cut cu tematica Black Friday astfel \u00eenc\u00e2t oamenii s\u0103 recunoasc\u0103 totu\u0219i brandul;<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">realizeaz\u0103 <\/span><i><span style=\"font-weight: 400;\">campanii personalizate<\/span><\/i><span style=\"font-weight: 400;\"> de email \u00een func\u021bie de activitatea oamenilor pe site \u0219i \u00een magazinul online.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">trimite <\/span><i><span style=\"font-weight: 400;\">newslettere cu con\u021binut util<\/span><\/i><span style=\"font-weight: 400;\"> \u0219i de calitate (vezi <\/span><a href=\"https:\/\/kb.newsman.ro\/continut-de-calitate-pentru-mentinerea-audientei\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aici <\/span><\/a><span style=\"font-weight: 400;\">4 sugestii despre layout, subiect, text \u0219i imagini)<\/span><\/li>\n<\/ul>\n<h3><b>#3 Statistici campanii de email de Black Friday versus newsletter uzual<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Poate te-ai \u00eentrebat vreodat\u0103 dac\u0103 e vreo diferen\u021b\u0103 \u00eentre campaniile de promovare prin email versus \u00een perioada Black Friday versus cele uzuale din alte luni ale anului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uite mai jos cum arat\u0103 statistica comparativ\u0103:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10483 size-full\" title=\"Statistici-Email-Marketing-Black-Friday-versus-Campanii-Email-Uzuale\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/Statistici-Email-Marketing-Black-Friday-versus-Campanii-Email-Uzuale.png\" alt=\"Statistici-Email-Marketing-Black-Friday-versus-Campanii-Email-Uzuale\" width=\"800\" height=\"501\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/Statistici-Email-Marketing-Black-Friday-versus-Campanii-Email-Uzuale.png 800w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/11\/Statistici-Email-Marketing-Black-Friday-versus-Campanii-Email-Uzuale-480x301.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Concluzie: se observ\u0103 \u00een medie o <\/span><b>cre\u0219tere a ratei de deschidere<\/b><span style=\"font-weight: 400;\"> cu 3%, <\/span><b>\u0219i a celei de<\/b> <b>click <\/b><span style=\"font-weight: 400;\">cu 2% \u00een perioada Black Friday, fa\u021b\u0103 de restul tipurilor de campanii obi\u0219nuite.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu siguran\u021b\u0103 merit\u0103 s\u0103 organizezi Black Friday \u0219i s\u0103 promovezi produsele online, cu o edi\u021bie fair-play pentru clien\u021bi. Nu uita totu\u0219i c\u0103 e important s\u0103 men\u021bii oamenii interesa\u021bi \u0219i \u00een alte perioade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ai deja un magazin online pe platforma <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">Gomag<\/span><\/a><span style=\"font-weight: 400;\">, po\u021bi <\/span><a href=\"https:\/\/kb.newsman.ro\/plugin-newsman-pentru-gomag\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">activa <\/span><\/a><span style=\"font-weight: 400;\">sincronizarea cu platforma de email marketing <\/span><a href=\"https:\/\/www.newsman.ro\/signup\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">NewsMan<\/span><\/a><span style=\"font-weight: 400;\"> direct din contul Gomag. \u00ce\u021bi dorim v\u00e2nz\u0103ri multe \u0219i clien\u021bi ferici\u021bi!<\/span><\/p>\n<p>*Guestpost realizat de partenerii nostri de la Newsman. Spor la vanzari si conversii!<\/p>\n<h2>8 Trenduri marketing integrat eCommerce 2025-2026<\/h2>\n<ul>\n<li><strong>Unified customer experience<\/strong> &#8211; Experienta consistenta pe toate canalele si punctele de contact.<\/li>\n<li><strong>Marketing orchestration<\/strong> &#8211; Orchestrarea automata a campaniilor pe multiple canale.<\/li>\n<li><strong>Single customer view<\/strong> &#8211; O singura viziune 360\u00b0 a clientului pe toate canalele.<\/li>\n<li><strong>Content hub strategy<\/strong> &#8211; Hub central de continut distribuit pe toate canalele.<\/li>\n<li><strong>Integrated analytics<\/strong> &#8211; Dashboard-uri care combina datele din toate sursele.<\/li>\n<li><strong>Customer journey mapping<\/strong> &#8211; Maparea si optimizarea intregului parcurs al clientului.<\/li>\n<li><strong>Cross-channel retargeting<\/strong> &#8211; Retargeting coordonat pe toate canalele de marketing.<\/li>\n<li><strong>Integrated loyalty programs<\/strong> &#8211; Programe de fidelitate care functioneaza pe toate canalele.<\/li>\n<\/ul>\n<h2>Marketing integrat pe Gomag<\/h2>\n<p>Platforma Gomag centralizeaza toate instrumentele de marketing:<\/p>\n<ul>\n<li><strong>151+ aplicatii integrate<\/strong> &#8211; Un ecosistem complet de marketing dintr-un singur loc.<\/li>\n<li><strong>Gomag Insights<\/strong> &#8211; Date centralizate despre performanta pe toate canalele.<\/li>\n<li><strong>Gomag Campanii<\/strong> &#8211; Campanii care functioneaza pe site, email si social simultan.<\/li>\n<li><strong>GoBots<\/strong> &#8211; Chat marketing integrat cu experienta pe site.<\/li>\n<li><strong>Integrare eMAG<\/strong> &#8211; Marketing consistent pe magazin propriu si marketplace.<\/li>\n<\/ul>\n<h2>Resurse utile<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\">Planul de marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/elemente-de-marketing-online-si-seo\/\">Elemente de marketing si SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/3-checklist-ppc-google-si-facebook-ads\/\">Checklist PPC<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\">Cum sa faci vanzari online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\/\">TheMarketer pentru vanzari recurente<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/creste-contactele-listele-de-email-magazinul-online\/\">Cum cresti listele de email<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/functii-gomag-cresc-vanzarile\/\">Functii Gomag care cresc vanzarile<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/rezultate-gomag-campanii-google-ads-pe-nise\/\">Rezultate Gomag Campanii<\/a><\/li>\n<\/ul>\n<h2>Intrebari frecvente despre marketing integrat<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce este marketingul integrat?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Marketingul integrat coordoneaza toate canalele de marketing (SEO, PPC, email, social media) intr-o strategie unitara, asigurand mesaje consistente si experienta coerenta pentru client pe toate punctele de contact.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">De ce este important marketingul integrat?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Clientii interactioneaza cu brandul pe multiple canale. Mesaje inconsistente creeaza confuzie si reduc increderea. Marketingul integrat creste eficienta bugetului si imbunatateste experienta clientului.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum incep cu marketingul integrat?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Defineste mesajul central al brandului, alege canalele prioritare, creeaza un calendar de continut unificat, seteaza tracking pe toate canalele si masoara rezultatele centralizat.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce canale sa integrez?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Integreaza: SEO si blog (trafic organic), Google Ads si Facebook Ads (trafic platit), email marketing (retentie), social media (awareness) si marketplace-uri (volum de vanzari).<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum masor eficienta marketingului integrat?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Urmareste KPI-uri cross-channel: trafic total, rata de conversie, CLV, CPA si ROAS per canal, dar si atribuirea cross-channel pentru a intelege cum se influenteaza reciproc canalele.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce rol are email marketing-ul in strategia integrata?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Email-ul este coloana vertebrala care leaga toate canalele: welcome series, retargeting, promotii cross-canal, recuperare cos si fidelizare. Are cel mai mare ROI din marketing digital.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum asigur consistenta mesajelor?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Creeaza un brand guide cu ton of voice, mesaje cheie si vizualuri standard. Foloseste un calendar editorial unificat si verifica fiecare material inainte de publicare pe orice canal.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce instrumente Gomag ajuta la marketing integrat?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Gomag ofera 151+ aplicatii integrate, Gomag Insights pentru date centralizate, Gomag Campanii pentru promotii cross-channel, GoBots pentru chat marketing si integrari cu toate platformele majore.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce este marketingul integrat?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marketingul integrat coordoneaza toate canalele de marketing (SEO, PPC, email, social media) intr-o strategie unitara, asigurand mesaje consistente si experienta coerenta pentru client pe toate punctele de contact.\"}},{\"@type\":\"Question\",\"name\":\"De ce este important marketingul integrat?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Clientii interactioneaza cu brandul pe multiple canale. 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Are cel mai mare ROI din marketing digital.\"}},{\"@type\":\"Question\",\"name\":\"Cum asigur consistenta mesajelor?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Creeaza un brand guide cu ton of voice, mesaje cheie si vizualuri standard. Foloseste un calendar editorial unificat si verifica fiecare material inainte de publicare pe orice canal.\"}},{\"@type\":\"Question\",\"name\":\"Ce instrumente Gomag ajuta la marketing integrat?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gomag ofera 151+ aplicatii integrate, Gomag Insights pentru date centralizate, Gomag Campanii pentru promotii cross-channel, GoBots pentru chat marketing si integrari cu toate platformele majore.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"VideoObject\",\"name\":\"Marketing integrat pentru site-urile eCommerce. Top sfaturi \u0219i statistici.\",\"description\":\"Marketing integrat pentru site-urile eCommerce. Top sfaturi \u0219i statistici. - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/FahDdoq89e8\/maxresdefault.jpg\",\"uploadDate\":\"2019-11-13\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=FahDdoq89e8\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/FahDdoq89e8\",\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mai sunt doar 2 zile p\u00e2n\u0103 la startul oficial al mult a\u0219teptatului eveniment de shopping Black Friday! Principalii actori din comer\u021bul online fac deja ultimele optimiz\u0103ri cu privire la strategia de promovare. A\u0219a c\u0103 avem \u0219i noi c\u00e2teva sugestii pentru o strategie de marketing integrat \u00een magazinul t\u0103u. Tu \u021bi-ai preg\u0103tit magazinul online de Black [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[6,5,11],"tags":[],"class_list":["post-10477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-post","category-marketing","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing integrat pentru site-urile eCommerce. Top sfaturi \u0219i statistici.<\/title>\n<meta name=\"description\" content=\"Vrei o strategie tare de marketing integrat pentru magazinul tau online? 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