{"id":11394,"date":"2020-01-15T08:21:07","date_gmt":"2020-01-15T06:21:07","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=11394"},"modified":"2026-04-08T04:59:07","modified_gmt":"2026-04-08T01:59:07","slug":"plan-de-marketing-2020","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/plan-de-marketing-2020\/","title":{"rendered":"Plan de marketing 2020 &#8211; Calendar pentru magazinul tau online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Plan de marketing 2020 este un concept ce a inceput sa se invarta in mintea proprietarilor de <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">magazine online<\/span><\/a><span style=\"font-weight: 400;\"> cu muult inainte sa am eu timp sa gandesc articolul de fata \ud83d\ude42 .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar cum sunt pe principiul<\/span><i><span style=\"font-weight: 400;\"> mai bine mai tarziu decat niciodata<\/span><\/i><span style=\"font-weight: 400;\">, pentru astazi ti-am pregatit un material 100% practic, pe care il vei tine aproape in fiecare zi din acest an\u2026 garantat!<\/span><!--more--><\/p>\n<p><em>[Articol actualizat in aprilie 2026]<\/em><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Planul de marketing pentru un magazin online<\/strong> este calendarul strategic care organizeaza campaniile, promotiile si actiunile de comunicare pe tot parcursul anului. In 2026, magazinele cu plan de marketing structurat au venituri cu 35-50% mai mari decat cele care actioneaza ad-hoc. Cu piata eCommerce din Romania depasind 8 miliarde EUR si GMV in crestere cu +14%, peste 4.500 de magazine pe Gomag (vezi <a href=\"https:\/\/www.gomag.ro\/insights\/\">Gomag Insights<\/a>) folosesc <a href=\"https:\/\/www.gomag.ro\/campanii\">Gomag Campanii<\/a> si Email Bot pentru executia automata a planului de marketing.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3ornjXIIShZ2MgyyHu\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">via GIPHY<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/12776003\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/0062a8\/menu\/no\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">De ce?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti-am pregatit un plan de marketing 2020 pe fiecare luna in parte, cu date la care sa fii atent, zile internationale si ocazii de care sa profiti, dar si cateva idei de campanii, din ianuarie, pana in decembrie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fii smart si foloseste calendarul cu incredere &#8211; vei vedea mai multe reactii din partea urmaritorilor tai, mai multe lead-uri in baza si mai multi clienti care se intorc in site sa cumpere.<\/span><\/p>\n<ol>\n<li><a href=\"#1\">Idei marketing Ianuarie 2020<\/a><\/li>\n<li><a href=\"#2\">Idei marketing Februarie 2020<\/a><\/li>\n<li><a href=\"#3\">Idei marketing Martie 2020<\/a><\/li>\n<li><a href=\"#4\">Idei marketing Aprilie 2020<\/a><\/li>\n<li><a href=\"#5\">Idei marketing Mai 2020<\/a><\/li>\n<li><a href=\"#6\">Idei marketing Iunie 2020<\/a><\/li>\n<li><a href=\"#7\">Idei marketing Iulie 2020<\/a><\/li>\n<li><a href=\"#8\">Idei marketing August 2020<\/a><\/li>\n<li><a href=\"#9\">Idei marketing Septembrie 2020<\/a><\/li>\n<li><a href=\"#10\">Idei marketing Octombrie 2020<\/a><\/li>\n<li><a href=\"#11\">Idei marketing Noiembrie 2020<\/a><\/li>\n<li><a href=\"#12\">Idei marketing Decembrie 2020<\/a><\/li>\n<\/ol>\n<h3><b>Plan de marketing 2020 &#8211; Calendar lunar pentru magazinul tau online<\/b><\/h3>\n<p><a name=\"1\"><\/a><\/p>\n<h3><strong>Idei marketing Ianuarie 2020<\/strong><\/h3>\n<p><strong>Zile libere:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">1-2 ianuarie &#8211; Prima si a doua zi dupa Anul Nou<\/span><\/p>\n<p><span style=\"font-weight: 400;\">24 ianuarie &#8211;\u00a0 Ziua Unirii Principatelor Romane<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11400 size-large\" title=\"marketing-ianuarie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-ianuarie-2020-1024x576.png\" alt=\"marketing-ianuarie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-ianuarie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-ianuarie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Inventariaza-ti stocul si stabileste ce faci cu paginile produselor pe care nu le mai vinzi<\/b><span style=\"font-weight: 400;\"> \/ vrei sa lichidezi stocul (de preferat, redirect 301 catre produse similare)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Incepe cu un audit al site-ului tau &#8211; usability<\/b><span style=\"font-weight: 400;\"> &#8211; testeaza fluxul de comanda si ofertele<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Fa un audit SEO<\/b><span style=\"font-weight: 400;\"> si vezi cum stai la capitolul metas, backlink-uri, link-uri rupte, pozitie cuvinte cheie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uita-te atent la raportul privind pozitiile cuvintelor cheie pe care rankezi si actualizeaza-ti lista cu un <\/span><b>research de noi cuvinte cheie.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stabileste <\/span><b>bugetul lunar aproximativ pentru campaniile de marketing<\/b><span style=\"font-weight: 400;\">, in functie de sezon si obiectivul fiecarei campanii in parte<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organizeaza o <\/span><b>campanie de lichidare stoc pentru produsele din decembrie<\/b><span style=\"font-weight: 400;\">, printr-o campanie de remarketing pe cei care ti-au vizitat site-ul \/ au cumparat in ultimele 30 de zile.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incepand din 20 ianuarie <\/span><b>pregateste campania de Valentine\u2019s Day<\/b><span style=\"font-weight: 400;\"> pentru a fi gata sa o publici in orice moment (bannere, landing page, reclame Facebook, Google Display Ads, newslettere, advertoriale, articole pe blog [ex. cu idei de cadouri], postari Social Media [inclusiv o campanie tare pe Instagram &amp; story], remarketing segmentat)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fa-ti <\/span><b>calendarul de continut pentru cel putin primele 3 luni din 2020 <\/b><span style=\"font-weight: 400;\">(articole pe blog, ghiduri pentru lead gen, orientativ postari Social Media, newslettere &#8211; de exemplu, daca ai campanii prin rotatie in fiecare luna [transport gratuit, reducere x%, 1+1, cadou, extra puncte de fidelitate etc.])<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/7-ponturi-utile-pentru-mentinerea-vanzarilor-post-holiday\/\"><b>7 Ponturi Utile Pentru Mentinerea Vanzarilor Post Holiday<\/b><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h3><b>Idei marketing Februarie 2020<\/b><\/h3>\n<p><strong>Evenimente eCommerce:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">12 februarie &#8211; <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/meetup-bucuresti\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Gomag MeetUp Bucuresti<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11399 size-large\" title=\"marketing-februarie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-februarie-2020-1024x576.png\" alt=\"marketing-februarie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-februarie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-februarie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daca nu ai facut-o pana acum, <\/span><b>segmenteaza-ti baza cu adrese de email<\/b><span style=\"font-weight: 400;\">, in functie de sex, varsta, stare civila, actiuni in site si locatie geografica: daca vrei rezultate excelente, atunci va trebui sa trimiti mesaje diferite catre oamenii din baza ta.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ruleaza campania de Valentine\u2019s Day si \/ sau Dragobete<\/b><span style=\"font-weight: 400;\"> [sau poti sa te legi de ceva mai general, cum ar fi Luna iubirii, de exemplu] si ai grija sa urgentezi mesajele cu minim 3-2 zile inainte de 14 si 24 &#8211; spune-le ca aceea e ultima sansa sa primeasca produsele cadou la timp.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In ianuarie si februarie <\/span><b>sustine o campanie de generare lead-uri <\/b><span style=\"font-weight: 400;\">&#8211; acum e momentul in care oamenii isi revin financiar dupa cheltuielile de final de 2019. Marseaza pe o campanie de lead-uri (cu un voucher \/ tutorial \/ concurs) sau, daca tii neaparat sa ai oferte, afiseaza sugestii de produse cu pret mai mic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organizeaza un <\/span><b>concurs<\/b><span style=\"font-weight: 400;\">, prin care sa mentii atentia audientei tale in Social Media &#8211; cel mai dragut cuplu, cea mai frumoasa poveste \u201ccum m-a cucerit\u201d, ce obicei enervant (dar dragut) are partenerul \/ partenera ta [si il alegi pe cel mai votat etc.].<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">* Vei gasi in articol idei de concurs pentru fiecare luna. Orienteaza-te dupa acestea si stabileste premii atractive (vouchere, produse cadou, un serviciu sau produs legat de nisa ta etc.).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Foloseste Google Shopping Ads<\/b><span style=\"font-weight: 400;\">, daca nu ai facut-o pana acum<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/campanii-valentines-day-pe-gomag\/\"><b>Campanii Valentine\u2019s Day pe Gomag: dragostea trece prin marketing<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h3><b>Idei marketing Martie 2020<\/b><\/h3>\n<p><strong>Evenimente eCommerce:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">31 martie &#8211; 1 aprilie &#8211; eComTEAM<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11404 size-large\" title=\"marketing-martie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-martie-2020-1024x576.png\" alt=\"marketing-martie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-martie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-martie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Poti sa continui campania de generare lead-uri cu o \u201cfavoare\u201d pentru clienti<\/b><span style=\"font-weight: 400;\"> &#8211; pune-le la dispozitie o colectie de felicitari sau mesaje virtuale pe care sa le trimita online femeilor din viata lor. Chiar daca poate tu nu obisnuiesti sa faci asa ceva, inca se practica la scara mare. Cere-le adresa de email pentru a primi acces la felicitarile respective si trimite-le imediat, in mail-ul de bun venit, sugestii de cadouri pentru mame, iubite, sotii, prietene, surori, bunici, matusi etc.\u00a0 Genul acesta de campanie poate sa inceapa de la sfarsitul lui februarie.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Da drumul campaniei de Paste<\/b><span style=\"font-weight: 400;\"> [imediat dupa 8 martie] la fel, cu bannere, landing page, reclame Facebook (in functie de stadiul traficului in funnel), Google Search &amp; Display Ads, newslettere, advertoriale, articole pe blog [ex. cu idei de cadouri], postari Social Media [inclusiv pe Instagram &amp; story], remarketing pe cosurile abandonate de la inceputul anului etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Organizeaza un concurs<\/b><span style=\"font-weight: 400;\"> legat de primavara sau sentimentul de nou \/ mai multa caldura \/ entuziasm: indeamna-ti fanii sa voteze cel mai [&#8230;] produs, cel mai amuzant video cu [&#8230;], cel mai frumos cadou primit de 8 martie etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Fa o analiza a bazei de clienti<\/b><span style=\"font-weight: 400;\">: contacteaza-ti cei mai buni clienti telefonic sau pe email si cere-le sa iti completeze un chestionar cu ajutorul caruia <\/span><i><span style=\"font-weight: 400;\">(plus date din admin si Analytics)<\/span><\/i><span style=\"font-weight: 400;\"> sa iti finisezi avatarul de client.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/academia.gomag.ro\/ecommerce\/cum-conduci-profitabil-convorbirile-telefonice-cu-clientii.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Comanda acum ghidul Convorbiri telefonice profitabile cu clientii!<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h3><b>Idei marketing Aprilie 2020<\/b><\/h3>\n<p><strong>Zile libere:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">17 aprilie &#8211; Vinerea Mare<\/span><\/p>\n<p><span style=\"font-weight: 400;\">19 aprilie &#8211; Pastele Ortodox<\/span><\/p>\n<p><span style=\"font-weight: 400;\">20 aprilie &#8211; A doua zi de Paste Ortodox<\/span><\/p>\n<p><strong>Evenimente eCommerce:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">8 aprilie &#8211; Business Focus Iasi<\/span><\/p>\n<p><span style=\"font-weight: 400;\">23 aprilie &#8211; TeCOMM Cluj-Napoca<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11396 size-large\" title=\"marketing-aprilie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-aprilie-2020-1024x576.png\" alt=\"marketing-aprilie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-aprilie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-aprilie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Pentru awareness &amp; engagement si daca, numai DACA, poti sa creezi o farsa decenta, care sa nu iti jigneasca audienta, iti recomand sa faci o gluma de 1 aprilie<\/b><span style=\"font-weight: 400;\">. Poate fi o postare sau imagine pe Facebook \/ Insta sau un articol pe blog, pe care il promovezi pe retelele de socializare. Incearca sa folosesti autoironia sau jocuri de cuvinte sau situatii familiare, insa nu te lega de aspecte sensibile si nici nu modifica preturile pentru ca in finalizare comanda oamenii sa vada un cost de 2x mai mare.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daca nu vrei sa faci o farsa, poti fi traditional cu o <\/span><b>campanie standard \u201cchiar nu e gluma, am redus preturile\u201d.\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ruleaza campania de Paste si <\/span><b>fa remarketing pe cei care au intrat in site \/ au cumparat in ultimele 6 luni.<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Modifica bannerele in site<\/b><span style=\"font-weight: 400;\">, pentru a reflecta entuziasmul si atmosfera de primavara, curatenie, lumina. Aceste bannere chiar schimba starea clientului.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daca esti intr-o nisa dedicata, <\/span><b>creeaza ghiduri<\/b><span style=\"font-weight: 400;\"> pentru: curatenia de primavara, retete pentru masa de Paste, ce e de facut in gradina in aceasta perioada, idei de ornamente pentru masa \/ casa \/ gradina \/ cos de picnic de Paste, idei pentru agricultori de primavara, idei de redecorare a casei pentru primavara-vara 2020 etc. Gandeste-te la tipul tau de audienta impreuna cu subiecte de care ar putea fi interesata si creeaza materiale care sa fie relevante &#8211; articole, ghiduri, galerii de imagini &#8211; asa captezi lead-uri carora sa le vinzi imediat prin email cu produsele pe care le-au vazut (pentru ca stii de ce sunt interesate).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Organizeaza un concurs \/ joc <\/b><span style=\"font-weight: 400;\">cu ajutorul <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119513-Marcaje-Promotionale\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">marcajelor promotionale<\/span><\/a><span style=\"font-weight: 400;\">. Indeamna oamenii sa castige diferite reduceri, cadouri sau alte tipuri de promotii, in functie de culoarea oului \/ iepurelui \/ florii cu a fost marcat produsul gasit.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/campanie-de-paste\/\"><b>Vrei o campanie de Paste in magazinul tau online?<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h3><b>Idei marketing Mai 2020<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Zile libere:<\/strong> 1 mai &#8211; Ziua Muncii<\/span><\/p>\n<p><strong>Evenimente eCommerce:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">11-12 mai &#8211; <a href=\"https:\/\/academia.gomag.ro\/blog\/curs-ecommerce\/\">Curs StartUp in eCommerce by Gomag<\/a><\/span><\/p>\n<p>25 mai &#8211; GPeC Summit \/ ANULAT<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11403 size-large\" title=\"marketing-mai-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-mai-2020-1024x576.png\" alt=\"marketing-mai-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-mai-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-mai-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Fa o campanie de lichidare stocuri sau pur si simplu o campanie standard <\/b><span style=\"font-weight: 400;\">pentru produsele de primavara \/ Paste &#8211; poti sa o denumesti creativ \u201cCuratenia de primavara\u201d. Daca alegi lichidare de stocuri, incearca sa oferi ceva in plus urmaritorilor pe Instagram sau Facebook (ex. un cod de reducere valabil 24 ore pe story). Daca alegi campanie normala, foloseste materiale ca la restul campaniilor mentionate mai sus si nu uita de urgentare.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Daca ti-ai propus de mult timp sa lansezi unul sau mai multe produse noi in portofoliul tau, acum e momentul potrivit. <\/b><span style=\"font-weight: 400;\">Fa o campanie de lansare cu bataie spre vara (ai grija sa gandesti si o campanie de prelansare, cu teasing, dezvaluirea treptata a informatilor, cresterea sentimentului de anticipatie &#8211; aduni lead-uri gata sa cumpere in momentul lansarii)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Organizeaza un concurs<\/b><span style=\"font-weight: 400;\"> in legatura cu oricare dintre zilele internationale sarbatorite in aceasta luna se potriveste: ziua mamei, ziua tatalui (ex. <\/span><i><span style=\"font-weight: 400;\">care e cel mai bun sfat pe care l-ai primit de la tatal tau?<\/span><\/i><span style=\"font-weight: 400;\">), ziua familiei, ziua Star Wars etc. Poate fi un concurs in forma: cupon \/ cod de voucher, concurs cu fotografii, concurs cu filmulete, quiz, completeaza cu\u2026, lasa comentariu sau, mai bine, trimite-ne un scurt text prin mesaj, sondaj, giveaway etc.<\/span><\/li>\n<\/ul>\n<p><a name=\"6\"><\/a><\/p>\n<h3><b>Idei marketing Iunie 2020<\/b><\/h3>\n<p><strong>Zile libere:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">1 iunie &#8211; Ziua Copilului<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7 iunie &#8211; Rusalii<\/span><\/p>\n<p><span style=\"font-weight: 400;\">8 iunie &#8211; A doua zi de Rusalii<\/span><\/p>\n<p><strong>Evenimente eCommerce:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><del>4 iunie<\/del> &#8211; Brand Minds \/ <strong>amanat pe 25 septembrie<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><del>24 iunie<\/del> &#8211; Cluj Business Days \/<strong> amanat pe 21 octombrie<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11402 size-large\" title=\"marketing-iunie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-iunie-2020-1024x576.png\" alt=\"marketing-iunie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-iunie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-iunie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Incepe pregatirea campaniilor pentru <del>festivaluri<\/del> si evenimente in aer liber:<\/b><span style=\"font-weight: 400;\"><del> Electric Castle, Untold, Neversea, Summel Well, alte festivaluri locale<\/del>\u00a0 iesiri in aer liber etc., mai ales daca produsele tale sunt relevante in acest context: fashion, accesorii, make-up, cosmetice, gadget-uri, echipamente outdoor, consumabile etc. Bicicletele devin noua hartie igienica \ud83d\ude42 . Targeteaza diferit in functie de varsta, sex, locatie.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daca ai produse din sfera copii &amp; jucarii, nu rata o campanie de 1 iunie. Sau poti sa faci o <\/span><b>campanie cu primele produse selectate pentru vara 2020.<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Tine cont de finalul anului scolar si absolvire (se poate prelungi toata luna iulie, pentru finalul anului universitar)<\/b><span style=\"font-weight: 400;\"> &#8211; poti crea campanii legate de aceste evenimente sau poti sa oferi idei pentru cei care vor sa isi identifice pasiunile si planurile de viitor<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Organizeaza un concurs <\/b><span style=\"font-weight: 400;\">pentru parinti, pentru cei care se pregatesc de vacanta \/ concedii \/ festivaluri etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-vara-i\/\"><b>30 de idei de marketing bune pe timp de vara \u2013 si nu numai [Partea I]<\/b><\/a><br \/>\n<a name=\"7\"><\/a><\/p>\n<h3><b>Idei marketing Iulie 2020<\/b><\/h3>\n<p><strong>Evenimente:<\/strong><\/p>\n<p><del><span style=\"font-weight: 400;\">2-5 iulie &#8211; Neversea\u00a0<\/span><\/del><span style=\"font-weight: 400;\"> ramane pe 2021<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><del>15-19 iulie<\/del> &#8211; Electric Castle &#8211; 14-18 iulie 2021<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11401 size-large\" title=\"marketing-iulie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-iulie-2020-1024x576.png\" alt=\"marketing-iulie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-iulie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-iulie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Leaga-ti campaniile de marketing de caldura, soare, mare sau munte si alte elemente din campul semantic al acestui anotimp.<\/b><span style=\"font-weight: 400;\"> Creeaza bannere in culori calde si schimba-ti cover-ul pe Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tindem sa ne pierdem concentrarea pe perioada verii si sa fim mai relaxati <\/b><span style=\"font-weight: 400;\">&#8211; poti crea campanii pentru a-ti incuraja clientii sa se tina de planurile lor sau \/ si campanii pentru a-i indemna sa ia o pauza<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pregateste materialele si mesajele de care vei avea nevoie TU cand intri in concediu<\/b><span style=\"font-weight: 400;\"> &#8211; stabileste perioada de concediu, cand se reia livrarea catre clienti, ofertele etc. Dupa exemplul <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/pregatesti-magazinul-gomag-pentru-concediu\/\"><b>Cum iti pregatesti magazinul Gomag pentru concediu [Video]<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Organizeaza un concurs \/ gamification in site<\/b><span style=\"font-weight: 400;\"> folosind marcajele promotionale (pune un soare, un val, ochelari de soare, un costum de baie, o inghetata, o felie de pepene etc.), si ofera-le oamenilor vouchere pentru produsele pe care vrei sa le impingi in fata.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-vara-ii\/\"><b>30 de idei de marketing bune pe timp de vara \u2013 si nu numai [Partea II]<\/b><\/a><br \/>\n<a name=\"8\"><\/a><\/p>\n<h3><b>Idei marketing August 2020<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Zile libere:<\/strong> 15 august &#8211; Adormirea Maicii Domnului<\/span><\/p>\n<p><strong>Evenimente:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><del>30 iulie &#8211; 2 august<\/del> &#8211; Untold &#8211; ramane pe 2021<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><del>7-9 august &#8211;<\/del> Summer Well &#8211; 14-15 august 2021<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11397 size-large\" title=\"marketing-august-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-august-2020-1024x576.png\" alt=\"marketing-august-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-august-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-august-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Leaga-ti campaniile de concedii<\/b><span style=\"font-weight: 400;\"> &#8211; in newslettere, postari, articole pe blog publica un continut 80% informational legat de aceasta perioada.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Incepe sa rulezi campania Back-to-School <\/b><span style=\"font-weight: 400;\">si spune-le parintilor din baza ta de date cat de important este sa pregateasca tot ce e necesar pentru aceasta ocazie &#8211; de exemplu, si daca vinzi oale, tigai si caserole, le poti oferi retete pentru pregatirea unui mic dejun \/ unor gustari impreuna cu copiii, cum sa aranjeze mancarea in caserole pentru a arata cat mai delicios etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Organizeaza un concurs in Social Media<\/b><span style=\"font-weight: 400;\">: cea mai votata poza cu amintiri din vara, cel mai bun sfat pentru concediul la mare \/ munte \/ in diferite tari, cum continui sa pastrezi feeling-ul de concediu si dupa ce te intorci acasa, cel mai votat look de vara \/ machiaj etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-iii\/\"><b>30 de idei de marketing bune pe timp de vara \u2013 si nu numai [Partea III]<\/b><\/a><br \/>\n<a name=\"9\"><\/a><\/p>\n<h3><b>Idei marketing Septembrie 2020<\/b><\/h3>\n<p><strong>Evenimente:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">14 septembrie &#8211; Incepe scoala<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11407 size-large\" title=\"marketing-septembrie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-septembrie-2020-1024x576.png\" alt=\"marketing-septembrie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-septembrie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-septembrie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Incepe campania de toamna,<\/b><span style=\"font-weight: 400;\"> creeaza un landing page dedicat acestui sezon si afiseaza-l vizibil in meniu, dar si printr-un banner pe homepage. Pregateste annere, landing page, <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930413-Reduceri\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">regulile de reducere in Gomag<\/span><\/a><span style=\"font-weight: 400;\">, reclame Facebook (in functie de stadiul traficului in funnel), Google Search &amp; Display Ads &amp; Shopping Ads, newslettere, advertoriale, articole pe blog [ex. cu idei de cadouri], postari Social Media [inclusiv pe Instagram &amp; story], remarketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daca ai si o locatie fizica, <\/span><b>ruleaza o campanie prin care sa inviti oamenii in magazinul tau offline <\/b><span style=\"font-weight: 400;\">(atentie sa iti actualizezi profilul Google My Business, daca este cazul)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cere-le urmaritorilor tai sa iti trimita retete mic dejun sanatos pentru cei mici si apoi sa le voteze pe cele mai creative. Sau fa un alt tip de <\/span><b>concurs legat de inceputul scolii.<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Toata luna septembrie anunta-ti clientii ca vei dona<\/b><span style=\"font-weight: 400;\"> un procent sau x lei din fiecare comanda in magazinul tau catre un ONG care se ocupa de situatia copiilor defavorizati.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/academia.gomag.ro\/email-marketing\/ghidul-vanzarilor-pe-e-mail.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Ia-ti si tu un exemplar din Ghidul campaniilor de email pentru fiecare luna in parte!<\/b><\/a><br \/>\n<a name=\"10\"><\/a><\/p>\n<h3><b>Idei marketing Octombrie 2020<\/b><\/h3>\n<p><strong>Evenimente eCommerce:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">22 octombrie &#8211; Business Focus Timisoara<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11406 size-large\" title=\"marketing-octombrie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-octombrie-2020-1024x576.png\" alt=\"marketing-octombrie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-octombrie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-octombrie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Pregateste o mini-campanie de Halloween<\/b><span style=\"font-weight: 400;\"> (sau daca esti pe o nisa cum ar fi make-up, masti, costume etc. profita de aceasta perioada cu o campanie puternica)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Organizeaza un concurs legat de toamna sau Halloween,<\/b><span style=\"font-weight: 400;\"> fa o postare cu un dovleac in care ai sculptat logo-ul tau<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Incepe sa te gandesti la strategia de Black Friday<\/b><span style=\"font-weight: 400;\">: perioada de campanie, tipul de campanie \/ campanii pe care le vei derula (tipuri de oferte, audienta tinta, segmente) produsele care vor intra in landing, bannere, reclame, postari, email-uri etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Fa un audit al site-ului tau,<\/b><span style=\"font-weight: 400;\"> retesteaza fluxul de comanda si identifica problemele tehnice pentru a le rezolva cat mai repede &#8211; in noiembrie nu o sa mai ai timp sa faci asta<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Organizeaza un concurs<\/b><span style=\"font-weight: 400;\"> legat de Halloween: cel mai traznit costum, cel mai frumos sculptat dovleac, cel mai infricosator machiaj, vot cele mai bune filme horror, comenteaza cu filmul \/ cartea \/ serialul horror preferat etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Fa o campanie pe bloguri sau prin influenceri <\/b><span style=\"font-weight: 400;\">pentru a-ti mari audienta care stie de numele tau (pregatesti astfel terenul pentru Black Friday)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/black-friday-2019-de-ce-sa-te-pregatesti-incepand-de-acum-infografic\/\"><b>Black Friday 2019. De ce sa te pregatesti incepand de acum [Infografic]<\/b><\/a><br \/>\n<a name=\"11\"><\/a><\/p>\n<h3><b>Idei marketing Noiembrie 2020<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Zile libere:<\/strong> 30 noiembrie &#8211; Sfantul Andrei<\/span><\/p>\n<p><strong>Evenimente eCommerce:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">2 noiembrie &#8211; GPeC Summit<\/span><\/p>\n<p><span style=\"font-weight: 400;\">13\/20 noiembrie &#8211; Black Friday<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11405 size-large\" title=\"marketing-noiembrie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-noiembrie-2020-1024x576.png\" alt=\"marketing-noiembrie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-noiembrie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-noiembrie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pregateste de la inceputul lunii <\/span><b>o campanie de teasing <\/b><span style=\"font-weight: 400;\">pentru a aduna adresele de email ale celor interesati sa cumpere de la tine de Black Friday\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Verifica stocurile <\/b><span style=\"font-weight: 400;\">si asigura-te ca ai suficiente produse in stoc pentru a le livra imediat<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Asigura-te ca ti-ai informat oamenii <\/b><span style=\"font-weight: 400;\">despre politica de Black Friday, ai numit responsabilii si oferi compensatii pentru cei care vor sta peste program<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Gestioneaza ziua de Black Friday <\/b><span style=\"font-weight: 400;\">&#8211; va trebui sa fii atent la fluxul de comenzi, sa incepi pregatirea coletelor din momentul in care ai comenzile confirmate si sa raspunzi cat mai rapid daca oamenii te suna \/ iti trimit email-uri \/ mesaje pe chat<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Trimite mesajele de follow-up pentru cei care comanda acum<\/b><span style=\"font-weight: 400;\">, programeaza un email de cerere review (pentru a creste numarul de testimoniale) si trimite o oferta de cross-sell<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poti organiza si luna asta un concurs, dar <\/span><b>eu iti recomand sa iti concentrezi atentia mai degraba pe rularea campaniei principale de Black Friday si a celor secundare, de reduceri etc.<\/b><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Campania de Black Friday pentru a vinde mai mult online cu Dorin Boerescu\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FahDdoq89e8?start=1&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<a name=\"12\"><\/a><\/p>\n<h3><b>Idei marketing Decembrie 2020<\/b><\/h3>\n<p><strong>Zile libere:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">1 decembrie &#8211; Ziua Nationala a Romaniei<\/span><\/p>\n<p><span style=\"font-weight: 400;\">25 decembrie &#8211; Craciunul<\/span><\/p>\n<p><span style=\"font-weight: 400;\">26 decembrie &#8211; A doua zi de Craciun<\/span><\/p>\n<p><strong>Evenimente eCommerce:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">9 decembrie &#8211; Bucuresti Business Days<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11398 size-large\" title=\"marketing-decembrie-2020\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-decembrie-2020-1024x576.png\" alt=\"marketing-decembrie-2020\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-decembrie-2020-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/marketing-decembrie-2020-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li><b>Profita de toata nebunia cadourilor din aceasta luna<\/b><span style=\"font-weight: 400;\"> &#8211; orice poate fi un cadou, daca iti prezinti produsul in aceasta lumina<\/span><\/li>\n<li><b>Schimba bannere-le din site si asigura-te ca ai campanii cu oferte variate prin rotatie<\/b><span style=\"font-weight: 400;\"> &#8211; transport gratuit, cadouri, 1+1 gratuit \/ redus, puncte in plus, pachete de produse + urgentare, de fiecare data (prin cronometre la produs, in hello bar, in story, in postari, Search Ads etc.)<\/span><\/li>\n<li><b>Poti face o tombola sau o invitatie fara premiu pentru clientii existenti cu ajutorul careia sa calculezi NPS-ul\u00a0<\/b><\/li>\n<li>Fa o campanie calendarul de advent<span style=\"font-weight: 400;\"> cu reduceri sau oferte diferite in fiecare zi (folosesti <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004919954-Hello-Bar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">HelloBar din Gomag<\/span><\/a><span style=\"font-weight: 400;\"> pentru a atrage atentia celor care intra in site)<\/span><\/li>\n<li><b>Organizeaza concursuri sau sondaje<\/b><span style=\"font-weight: 400;\">, inclusiv de tipul \u201ccompleteaza cu\u201d &#8211; cel mai bun film de Craciun, cel mai dorit cadou, un mesaj amuzant sau creativ catre persoana careia ti-ar placea sa ii faci acest produs cadou etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/pregatesti-magazinul-online-de-craciun\/\"><b>8 Idei Sa Iti Pregatesti Magazinul Online De Craciun<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Legat de toate aceste <\/span><a href=\"https:\/\/ro.wikipedia.org\/wiki\/List%C4%83_de_zile_interna%C8%9Bionale\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">evenimente<\/span><\/a><span style=\"font-weight: 400;\"> internationale, mondiale, nationale, bla bla bla.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gandeste-te sa le folosesti ca un punct de pornire in legatura cu produsele sau campaniile tale, nu neaparat doar in postari pe Facebook si Instagram in ideea ca le celebrezi si atat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fiecare luna a anului vine la pachet cu evenimente si ocazii de care trebuie sa profiti pentru a-ti prezenta campaniile in fata oamenilor pregatiti sa cumpere. Asa ca foloseste-te de calendar si fii consecvent &#8211; cu cat apari mai des in viata oamenilor, cu atat mai increzatori vor fi sa dea click pe butonul de finalizare comanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti urez spor in toate si te invit sa nu pleci prea departe &#8211; si pentru acest an pregatim materiale si idei de campanii care iti vor propulsa magazinul online in top!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS. Incepe anul in forta! Fa un <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">demo gratuit la Gomag<\/span><\/a><span style=\"font-weight: 400;\"> si vezi cum te ajutam concret sa vinzi online &#8211; magazinul tau online poate fi lansat in cateva zile, fara sa trebuiasca sa faci investitii de mii de euro!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7+ Trenduri in Planificarea Marketing pentru eCommerce in 2026<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1. <strong>Calendar marketing bazat pe date, nu pe instinct<\/strong> \u2013 Foloseste <a href=\"https:\/\/www.gomag.ro\/insights\/\">Gomag Insights<\/a> pentru a identifica perioadele de varf din istoricul magazinului si planifica campaniile pe baza datelor reale de vanzari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. <strong>Google Ads automatizat cu Gomag Campanii<\/strong> \u2013 <a href=\"https:\/\/www.gomag.ro\/campanii\">Gomag Campanii<\/a> lanseaza si optimizeaza automat campanii Google Shopping si Search, cu 10% comision din vanzari si CSS 20% discount CPC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. <strong>Email automation pe tot ciclul de viata<\/strong> \u2013 Email Bot Gomag executa automat secvente de bun venit, recuperare cosuri abandonate, post-purchase si reactivare clienti inactivi, generand 20-30% din venituri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. <strong>Campanii omnichannel sincronizate<\/strong> \u2013 In 2026, cele mai eficiente campanii combina simultan: email, Google Ads, social media, SMS si marketplace-uri, cu mesaj si oferta consistente pe toate canalele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. <strong>Micro-campanii saptamanale, nu doar Black Friday<\/strong> \u2013 Magazinele de succes ruleaza promotii mici dar frecvente (flash sales, oferta zilei, bundle-uri) pe tot parcursul anului, mentinand engagement-ul constant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. <strong>Content marketing integrat cu SEO<\/strong> \u2013 Aplicatia SEO Avansat Gomag si blogul genereaza trafic organic constant. Articolele de blog care raspund la intrebari frecvente aduc 3-5x mai mult trafic decat paginile de produs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. <strong>Bugetare flexibila cu AI optimization<\/strong> \u2013 Algoritmii Gomag Campanii redistribuie automat bugetul catre produsele si campaniile cu cel mai bun ROI, eliminand risipa de buget pe campanii neperformante.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Intrebari frecvente despre planul de marketing pentru magazinul online<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">De ce am nevoie de un plan de marketing pentru magazinul online?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Un plan de marketing structurat creste veniturile cu 35-50% fata de actiunile ad-hoc. Iti permite sa planifici bugetul eficient, sa pregatesti stocurile pentru perioadele de varf si sa mentii o comunicare constanta cu clientii pe tot parcursul anului.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum structurez un calendar de marketing pe 12 luni?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Incepe cu evenimentele majore (Black Friday, Craciun, 8 Martie, Back to School), adauga promotii sezoniere, campanii de fidelizare lunare si micro-campanii saptamanale. Planifica continut de blog, email-uri si campanii Google Ads pentru fiecare perioada.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce buget de marketing ar trebui sa aloc?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Regula generala: 10-20% din venituri pentru marketing. Cu Gomag Campanii (minim 199 EUR\/luna, 10% comision din vanzari), bugetul se optimizeaza automat. Aloca 40% pe Google Ads, 25% pe email, 20% pe social media si 15% pe SEO\/content.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Care sunt cele mai importante perioade de vanzari in Romania?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Top perioade: Black Friday (noiembrie), Craciun (decembrie), 8 Martie, Paste, Back to School (septembrie), Valentine Day, 1 Iunie si Summer Sales. Monitorizeaza datele din Gomag Insights pentru a identifica varf-urile specifice nisei tale.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum automatizez executia planului de marketing?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Gomag ofera: Email Bot pentru secvente automate, Gomag Campanii pentru Google Ads pe pilot automat, Cosuri Abandonate pentru recuperare, SMS Bot pentru notificari si GoBots pentru automatizarea comunicarii. Configureaza-le o data si ruleaza non-stop.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum masur eficienta planului de marketing?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">KPI-uri esentiale: venituri per canal, ROAS (Return on Ad Spend), cost per achizitie (CPA), rata de conversie, valoare medie comanda si CLV. Urmareste-le lunar in Gomag Insights si ajusteaza planul in functie de rezultate.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce canale de marketing sa prioritizez in 2026?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pentru rezultate rapide: Google Shopping (prin Gomag Campanii) si email marketing (Email Bot). Pentru crestere pe termen lung: SEO (SEO Avansat) si content marketing. Pentru awareness: social media si influencer marketing.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum adaptez planul de marketing pe parcurs?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Revizuieste planul lunar: compara rezultatele cu obiectivele, identifica ce functioneaza si ce nu, redistribuie bugetul catre canalele performante. Gomag Campanii face aceasta optimizare automat pentru Google Ads.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"De ce am nevoie de un plan de marketing pentru magazinul online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Un plan de marketing structurat creste veniturile cu 35-50% fata de actiunile ad-hoc. 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Dar cum sunt pe principiul mai bine mai tarziu decat niciodata, pentru astazi ti-am pregatit un material 100% practic, pe care il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[5],"tags":[],"class_list":["post-11394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan de marketing 2020 - Calendar pentru magazinul tau online<\/title>\n<meta name=\"description\" content=\"Plan de marketing 2026 pentru magazinul online: calendar pe 12 luni, bugetare, canale prioritare si automatizare cu Gomag Campanii si Email Bot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/plan-de-marketing-2020\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan de marketing 2020 - Calendar pentru magazinul tau online\" \/>\n<meta property=\"og:description\" content=\"Plan de marketing 2026 pentru magazinul online: calendar pe 12 luni, bugetare, canale prioritare si automatizare cu Gomag Campanii si Email Bot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/plan-de-marketing-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dcosmin\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T06:21:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T01:59:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/plan-de-marketing-2020.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cosmin Daraban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dcosmin\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cosmin Daraban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/plan-de-marketing-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/plan-de-marketing-2020\\\/\"},\"author\":{\"name\":\"Cosmin Daraban\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\"},\"headline\":\"Plan de marketing 2020 &#8211; 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