{"id":11552,"date":"2020-01-22T11:06:23","date_gmt":"2020-01-22T09:06:23","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=11552"},"modified":"2026-04-14T05:15:34","modified_gmt":"2026-04-14T02:15:34","slug":"3-checklist-ppc-google-si-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/3-checklist-ppc-google-si-facebook-ads\/","title":{"rendered":"3 Checklist-uri pentru strategia ta PPC cu Google si Facebook Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ce ti-ai propus sa faci pentru strategia ta PPC cu Google si Facebook Ads, in acest an?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiferent ca acum abia ai inceput sa te gandesti sa folosesti PPC pentru <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">magazinul tau online<\/span><\/a><span style=\"font-weight: 400;\">, ai deja experienta pe aceste canale sau vrei sa investesti un buget mai consistent, e important sa ai strategia bine pusa la punct.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/XiSle0Z70vxYnH0mFJ\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">via GIPHY<\/p>\n<p><span style=\"font-weight: 400;\">Asa ca, pentru astazi, ti-am pregatit 3 checklist-uri despre remarketing, reclama pe YouTube, dar si cateva lucruri de care sa tii cont cand stabilesti bugetul pentru PPC.<\/span><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>PPC (Pay-Per-Click)<\/strong> este un model de publicitate online in care platesti doar cand un utilizator da click pe anuntul tau. Include Google Ads (Search, Shopping, Display, YouTube) si Meta Ads (Facebook, Instagram) &#8211; permitand targetarea precisa a audientei si masurarea exacta a ROI-ului fiecarei campanii.<\/div>\n<p><span style=\"font-weight: 400;\">Articolul urmeaza sa fie actualizat cu noi checklist-uri in curand, asa ca fii pe faza!\u00a0<\/span><b><\/b><\/p>\n<h3><b>1. Remarketing prin Google Ads &#8211; Reguli de care sa tii cont [Checklist]<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11555 size-large\" title=\"checklist-remarketing-google-ads\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/checklist-remarketing-google-ads-1024x633.png\" alt=\"checklist-remarketing-google-ads\" width=\"1024\" height=\"633\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/checklist-remarketing-google-ads-980x606.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/checklist-remarketing-google-ads-480x297.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Stiu ce <\/span><b>tipuri de remarketing <\/b><span style=\"font-weight: 400;\">pot sa fac (dinamic, RLSA, pe Facebook, din Facebook, in email, pentru cosurile abandonate etc.).<\/span><\/li>\n<li><b>Bannerele pentru remarketing sunt personalizate<\/b><span style=\"font-weight: 400;\"> cu logo-ul, sloganul si culorile reprezentative ale magazinului meu.<\/span><\/li>\n<li><b>Textele de pe butoanele de call-to-action din bannere includ cuvinte de actiune.<\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">Am creat mai multe <\/span>seturi de bannere, de marimi diferite<span style=\"font-weight: 400;\"> in functie de plasarea acestora.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Am creat <\/span><b>seturi de reclame diferite<\/b><span style=\"font-weight: 400;\"> pentru a evita scaderea impactului datorita unui numar prea mare de afisari (ad fatigue).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creez o <\/span><b>senzatie de urgenta<\/b><span style=\"font-weight: 400;\"> in reclame, mai ales la ofertele cu termen scurt de expirare.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Am implementat <\/span><b>codul \/ pixelul de tracking in fiecare pagina a site-ului.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li><b>Setez din start frecventa afisarilor la fiecare campanie de remarketing.<\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">Stiu care este <\/span>ciclul de cumparare al clientilor<span style=\"font-weight: 400;\"> in site-ul meu, astfel ca stiu pentru cat timp pot targeta acelasi client fara a exagera.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Am setat un <\/span><b>pixel post-conversie in pagina de multumire<\/b><span style=\"font-weight: 400;\"> \/ confirmare comanda.<\/span><\/li>\n<li><b>Continui sa retargetez clientii<\/b><span style=\"font-weight: 400;\">, chiar daca acestia au cumparat, si incerc sa ii fidelizez, sa devina <\/span><b>ambasadorii brandului meu<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Stiu care sunt <\/span><b>segmentele mele de audienta<\/b><span style=\"font-weight: 400;\"> si am o strategie de remarketing diferita pentru fiecare. Citeste si: <\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/5-tipuri-speciale-de-remarketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>5 Tipuri Speciale de Remarketing<\/b><\/a><\/li>\n<li><span style=\"font-weight: 400;\">La click, <\/span><b>directionez utilizatorii spre un landing page specific<\/b><span style=\"font-weight: 400;\">, nu in pagina de home sau pagini fara suficienta forta de convingere.<\/span><\/li>\n<li><b>Design-ul landing page-ului meu este similar design-ului din banner.<\/b><span style=\"font-weight: 400;\"> Utilizatorii au parte de continuitate la trecerea din banner in landing page.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mesajele de remarketing sunt<\/span><b> clare, relevante<\/b><span style=\"font-weight: 400;\"> iar bannerele nu sunt incarcate cu informatii neesentiale.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/creste-performanta-campaniilor-de-remarketing-cu-hellobar\/\"><b>Creste Performanta Campaniilor de Remarketing pe Gomag cu HelloBar<\/b><\/a><\/p>\n<h3><b>2. Campaniile tale Google Ads pe YouTube [Checklist]<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11556 size-large\" title=\"checklist-youtube-ads\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/checklist-youtube-ads-1024x633.png\" alt=\"checklist-youtube-ads\" width=\"1024\" height=\"633\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/checklist-youtube-ads-980x606.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/checklist-youtube-ads-480x297.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li><b>Am un canal de YouTube pe care sunt prezent constant si pentru care am stabilit obiective strategice.<\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">Am un <\/span>calendar de postari<span style=\"font-weight: 400;\"> pe canalul meu de YouTube.<\/span><\/b><\/li>\n<li><b>Incurajez utilizatorii sa reactioneze la video-uri<\/b><span style=\"font-weight: 400;\">, distribui testimoniale ale altor clienti si informatii despre produse.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fac <\/span><b>remarketing pe baza actiunilor utilizatorilor:<\/b><span style=\"font-weight: 400;\"> likes, share, views si abonari.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Am <\/span><b>activat sectiunea de comentarii<\/b><span style=\"font-weight: 400;\"> si incurajez interactiunea pentru a obtine feedback.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Realizez <\/span><b>video-uri originale pentru business-ul meu si mentionez in titlu numele de brand, cuvinte cheie etc.<\/b><span style=\"font-weight: 400;\"> Folosesc titluri clare, descriptive.<\/span><\/li>\n<li><b>Optimizez video-urile<\/b><span style=\"font-weight: 400;\"> cu etichete, adnotari, descrieri, product cards.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Continutul video-urilor mele este <\/span><b>adaptat mediului in care este livrat<\/b><span style=\"font-weight: 400;\"> (lungime 30-40 de secunde, logo vizibil, CTA).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Incurajez <\/span><b>abonarea la canalul meu de YouTube.<\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">Am creat <\/span>playlist-uri pentru a organiza continutul<span style=\"font-weight: 400;\"> in canalul meu de YouTube.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Pentru a imbunatati activitatea pe acest canal, <\/span><b>analizez datele si feedback-ul utilizatorilor.<\/b><\/li>\n<li><b>Interactionez constant cu audienta<span style=\"font-weight: 400;\"> mea de pe YouTube.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Folosesc YouTube Ads pentru <\/span><b>strategia de recunoastere de brand.<\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">Folosesc YouTube Ads pentru <\/span>campaniile de teasing (bumper ads), campaniile de scalare (full-length video) si campaniile de reamintire.<\/b><\/li>\n<li>Am legat canalul de YouTube cu contul de Google Ads (din Linked Accounts).<\/li>\n<li><b>Am creat liste de remarketing pentru cei care imi vizioneaza video-urile<\/b><span style=\"font-weight: 400;\"> (din Shared Library).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creez <\/span><b>campanii video standard<\/b><span style=\"font-weight: 400;\"> pe YouTube pentru a genera recunoastere, vizualizari si conversii.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Selectez <\/span><b>zonele geografice specifice, <\/b><span style=\"font-weight: 400;\">relevante, in care se afla audienta mea astfel incat campaniile sa fie cat mai performante.<\/span><\/li>\n<li><b>Strategia mea de licitare<\/b><span style=\"font-weight: 400;\"> este focusata pe CPV (Cost per View).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Selectez cu atentie <\/span><b>intervalul de rulaj al campaniei<\/b><span style=\"font-weight: 400;\">, in functie de tipul campaniei. Nu rulez aceleasi video-uri dupa finalul acesteia.<\/span><\/li>\n<li><b>Exclud continutul irelevant<\/b><span style=\"font-weight: 400;\"> \/ nepotrivit pentru business-ul meu (ex. manele, provocari etc.).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Selectez<\/span><b> frecventa si intervalele de timp din zi pentru afisare<\/b><span style=\"font-weight: 400;\"> la fiecare campanie.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Targetez o <\/span><b>audienta cat mai relevanta<\/b><span style=\"font-weight: 400;\">, in concordanta cu profilul clientului meu ideal (demografic, interese, cuvinte cheie, plasare, teme ale video-urilor).<\/span><\/li>\n<li><b>Analizez campaniile YouTube <\/b><span style=\"font-weight: 400;\">dupa finalizarea acestora in functie de afisari, vizualizari, CPV mediu, cost, click-uri catre site, procent din video vizualizat.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Am testat (cel putin) <\/span><b>LightBox Ads in Display<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Licitez diferit pentru locatie, dispozitiv folosit \/ general.<\/b><\/li>\n<li><b>Folosesc frequency capping <span style=\"font-weight: 400;\">(5 afisari \/ zi, 2 vizualizari \/ saptamana).<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Rafinez<\/span><b> targetarea prin excluderi de plasare<\/b><span style=\"font-weight: 400;\">, odata pe saptamana.<\/span><\/li>\n<\/ul>\n<p>Citeste si: <a href=\"https:\/\/www.silkweb.ro\/blog\/reclama-video-pe-youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Play: Reclama Video pe Youtube<\/b><\/a><b><\/b><\/p>\n<h3><b>3. Status: Bugetele in campaniile Google si Facebook Ads<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11554 size-large\" title=\"checklist-bugete-google-facebook\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/checklist-bugete-google-facebook-1024x633.png\" alt=\"checklist-bugete-google-facebook\" width=\"1024\" height=\"633\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/checklist-bugete-google-facebook-980x606.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/01\/checklist-bugete-google-facebook-480x297.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li><b>Stiu care sunt canalele de promovare PPC <\/b><span style=\"font-weight: 400;\">(Google Search, Google Display Network, YouTube, Google Shopping Ads, Facebook Sales, Facebook Social, Instagram).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Am <\/span><b>o strategie realista pentru stabilirea bugetului<\/b><span style=\"font-weight: 400;\"> in functie de specificul afacerii, tipul si caracteristicile produsului, piata de clienti.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Stiu ca <\/span><b>orice cost pentru conversie creste proportional cu numarul canalelor de contact<\/b><span style=\"font-weight: 400;\"> cu clientul.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aleg <\/span><b>intervalul de timp pentru retargetare<\/b><span style=\"font-weight: 400;\"> cu masura si folosesc mesaje diferite pentru a nu afecta experienta clientului.<\/span><\/li>\n<li><b>Investesc mai intai in campaniile pe top produse<\/b><span style=\"font-weight: 400;\">, nu pe categorie (cu exceptia cazului in care activez intr-o nisa foarte competitiva si trebuie sa ma diferentiez prin povestea de brand).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Stiu cum sa <\/span><b>folosesc corect Google Tag Manager<\/b><span style=\"font-weight: 400;\"> (astfel incat sa nu apara probleme).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sunt 100% sigur ca <\/span><b>am implementat corect codul de tracking Google Analytics<\/b><span style=\"font-weight: 400;\"> (in Gomag din Setari &gt; Google Analytics).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Eforturile mele de optimizare se axeaza pe <\/span><b>scorul de calitate<\/b><span style=\"font-weight: 400;\">, pentru a reduce costurile la minimum.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aleg o <\/span><b>solutie<\/b><span style=\"font-weight: 400;\"> deoarece este <\/span><b>potrivita pentru nevoile mele de business<\/b><span style=\"font-weight: 400;\"> (platforma, integrari, aplicatii, tool-uri etc.), nu pentru ca asa am vazut ca fac marii retaileri.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Stabilesc <\/span><b>obiective realiste pentru orice campanie<\/b><span style=\"font-weight: 400;\">, in functie de bugetul disponibil.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Am un <\/span><b>plan bine organizat pentru gestionarea reclamelor mele<\/b><span style=\"font-weight: 400;\"> (nu opresc o campanie prea devreme sau prea tarziu).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Am un <\/span><b>buget alocat pentru testarea reclamelor<\/b><span style=\"font-weight: 400;\"> si a campaniilor.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Investesc in <\/span><b>campanii pentru pozitionarea de brand, remarketing pe cosurile abandonate si campanii pe audiente personalizate pe Facebook.<\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">Am <\/span>asteptari realiste<span style=\"font-weight: 400;\">, indiferent ca lucrez cu o echipa interna sau o agentie externa.<\/span><\/b><\/li>\n<\/ul>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/campanii-gomag-google-ads\/\"><strong>Campanii Gomag: Automatizeaza reclamele Google Ads, din platforma<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Cum functioneaza campaniile integrate Google Ads cu Facebook Ads - George Raschitor\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/PNFHSmHeOEU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul meu? Incepe sa folosesti aceste checklist-uri chiar de astazi, pentru a avea o strategie muult mai performanta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checklist-urile au fost create atat pe baza activitatii noastre la agentie, cat si pe sfaturile din cadrul webinariilor organizate cu experti in PPC cu Google si Facebook Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vrei si mai multe super materiale pentru magazinul tau online? Stai pe-aproape, postam constant articole, video-uri si webinarii pentru clientii nostri, precum si intreaga comunitate de eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vrei mai mult de la magazinul tau online? Mai multe vanzari, fara stresul grijilor tehnice?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atunci <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">hai pe Gomag<\/span><\/a><span style=\"font-weight: 400;\">! Ai 15 zile demo gratuit sa testezi platforma si sa te convingi cu ochii tai ca e solutia potrivita pentru tine!<\/span><\/p>\n<h2>Trenduri PPC 2025-2026 pentru eCommerce<\/h2>\n<ul>\n<li><strong>AI-powered bidding strategies<\/strong> &#8211; Smart Bidding si Performance Max folosesc AI pentru a optimiza automat licitatiile, targetarea si creativele pentru maximum conversii la costul tinta.<\/li>\n<li><strong>Performance Max campaigns<\/strong> &#8211; Campaniile PMax combina Search, Shopping, Display, YouTube si Discovery intr-o singura campanie AI-driven care maximizeaza conversiile pe toate canalele Google.<\/li>\n<li><strong>First-party data activation<\/strong> &#8211; Cu disparitia cookie-urilor third-party, Customer Match, Enhanced Conversions si server-side tracking devin esentiale pentru targetare precisa.<\/li>\n<li><strong>Meta Advantage+ Shopping<\/strong> &#8211; Campaniile automate Meta folosesc AI pentru a gasi cea mai buna audienta si a optimiza creativele automat, reducand costul per achizitie.<\/li>\n<li><strong>Video ads dominante<\/strong> &#8211; Reels, YouTube Shorts si TikTok Ads genereaza engagement superior si CPM-uri mai mici decat formatele statice traditionale.<\/li>\n<li><strong>Conversion API si server-side tracking<\/strong> &#8211; Tracking-ul server-side complementeaza pixel-ul browser pentru date de conversie mai precise si atribuire imbunatatita.<\/li>\n<li><strong>Broad match + Smart Bidding<\/strong> &#8211; Combinatia broad match cu strategii de bidding AI permite Google sa gaseasca cautari relevante pe care nu le-ai fi targetat manual.<\/li>\n<li><strong>Creative testing automatizat<\/strong> &#8211; A\/B testing automat al creativelor (imagini, titluri, descrieri) cu AI care aloca bugetul catre variantele castigatoare.<\/li>\n<\/ul>\n<h2>Functionalitati Gomag pentru Campanii PPC<\/h2>\n<ul>\n<li><strong>Google Merchant Center integrat<\/strong> &#8211; Feed de produse automat sincronizat cu Google Shopping, incluzand pret, disponibilitate, imagini si atribute pentru campanii Shopping si PMax.<\/li>\n<li><strong>Facebook Catalog sync<\/strong> &#8211; Sincronizare automata a catalogului de produse cu Meta pentru campanii Dynamic Product Ads si Advantage+ Shopping.<\/li>\n<li><strong>Tracking pixels integrat<\/strong> &#8211; Google Ads conversion tracking, Meta Pixel si Conversion API configurabile din dashboard-ul Gomag fara interventie tehnica.<\/li>\n<li><strong>Gomag Campanii<\/strong> &#8211; Landing pages dedicate campaniilor PPC cu design optimizat, countdown timer si oferte speciale pentru conversii maxime.<\/li>\n<li><strong>Rezultate dovedite<\/strong> &#8211; Gomag ofera studii de caz cu rezultate reale ale campaniilor Google Ads pe diverse nise din Romania.<\/li>\n<\/ul>\n<h2>Resurse Utile<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/3-checklist-ppc-google-si-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">3 Checklist-uri PPC Google si Facebook Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/rezultate-gomag-campanii-google-ads-pe-nise\/\" target=\"_blank\" rel=\"noopener\">Rezultate Gomag Campanii Google Ads pe nise<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\" target=\"_blank\" rel=\"noopener\">Cum sa faci vanzari in magazinul online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\" target=\"_blank\" rel=\"noopener\">Planul de marketing si calendar de postari<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-rata-de-conversie-experienta-clientilor\/\" target=\"_blank\" rel=\"noopener\">Creste rata de conversie prin experienta clientilor<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-cresti-traficul-organic-spre-magazin\/\" target=\"_blank\" rel=\"noopener\">Cum sa cresti traficul organic spre magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/continut-vizual-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Continut vizual in eCommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-optimizezi-clv\/\" target=\"_blank\" rel=\"noopener\">Cum optimizezi CLV si cresti valoarea clientilor<\/a><\/li>\n<\/ul>\n<h2>Intrebari Frecvente &#8211; Campanii PPC pentru eCommerce<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat ar trebui sa investesc in PPC pentru un magazin online?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Bugetul minim recomandat este 500-1000 EUR\/luna pentru inceput, impartit intre Google Ads (60-70%) si Meta Ads (30-40%). Creste bugetul proportional cu ROAS-ul obtinut. Un ROAS de 4:1+ indica potential de scalare.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Google Ads sau Facebook Ads &#8211; ce sa aleg?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Ideal, combina ambele: Google Ads capteaza cererea existenta (oameni care cauta activ produsul tau), iar Meta Ads genereaza cerere noua (targeteaza audienta pe baza de interese si comportament).<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce este Performance Max si ar trebui sa il folosesc?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Performance Max este tipul de campanie AI-driven de la Google care combina toate canalele (Search, Shopping, Display, YouTube). Este recomandat pentru eCommerce deoarece optimizeaza automat pentru conversii pe toate suprafetele.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum masori succesul campaniilor PPC?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">KPI-ii esentiali sunt: ROAS (Return on Ad Spend), CPA (Cost per Acquisition), CTR (Click-Through Rate), rata de conversie, cost per click si valoarea medie a comenzii din trafic paid.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">De ce creste costul per click in campaniile mele?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Cauzele comune: concurenta crescuta pe keywords, quality score scazut, landing page neoptimizat, targetare prea larga sau sezonalitate. Optimizeaza quality score-ul si testeaza audiante noi.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum optimizez campaniile Google Shopping?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Asigura-te ca feed-ul de produse este complet (titluri, descrieri, imagini de calitate), foloseste negative keywords, segmenteaza produsele pe categorii de performanta si optimizeaza bidding-ul pentru ROAS tinta.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Gomag se integreaza cu Google Ads si Facebook Ads?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Da, Gomag ofera integrare nativa cu Google Merchant Center pentru Shopping Ads, Meta Pixel si Conversion API pentru Facebook\/Instagram Ads, plus tracking avansat pentru masurarea conversiilor.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cand ar trebui sa opresc o campanie PPC?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Opreste o campanie daca dupa 2-4 saptamani de optimizare ROAS-ul ramane sub 2:1 constant. Dar inainte de a opri, verifica: landing page-ul, oferta, targetarea, creativele si bidding strategy-ul.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Cat ar trebui sa investesc in PPC pentru un magazin online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bugetul minim recomandat este 500-1000 EUR\/luna pentru inceput, impartit intre Google Ads (60-70%) si Meta Ads (30-40%). Creste bugetul proportional cu ROAS-ul obtinut. 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Dar inainte de a opri, verifica: landing page-ul, oferta, targetarea, creativele si bidding strategy-ul.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"VideoObject\",\"name\":\"3 Checklist-uri pentru strategia ta PPC cu Google si Facebook Ads\",\"description\":\"3 Checklist-uri pentru strategia ta PPC cu Google si Facebook Ads - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/PNFHSmHeOEU\/maxresdefault.jpg\",\"uploadDate\":\"2020-01-22\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=PNFHSmHeOEU\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/PNFHSmHeOEU\",\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce ti-ai propus sa faci pentru strategia ta PPC cu Google si Facebook Ads, in acest an? Indiferent ca acum abia ai inceput sa te gandesti sa folosesti PPC pentru magazinul tau online, ai deja experienta pe aceste canale sau vrei sa investesti un buget mai consistent, e important sa ai strategia bine pusa la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Checklist-uri pentru strategia ta PPC cu Google si Facebook Ads<\/title>\n<meta name=\"description\" content=\"Vrei sa iti organizezi strategia PPC cu Google si Facebook Ads pentru rezultate mai performante? 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