{"id":12035,"date":"2020-03-09T08:26:19","date_gmt":"2020-03-09T06:26:19","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=12035"},"modified":"2026-04-14T05:16:06","modified_gmt":"2026-04-14T02:16:06","slug":"cum-sa-faci-un-banner-magazin-online","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-un-banner-magazin-online\/","title":{"rendered":"Cum sa faci un banner &#8211; 15 Idei si Exemple bannere pentru Magazin Online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vrei sa faci un banner pentru <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">magazinul tau online<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate fi vorba de banner pentru prima pagina, pentru categorii, bannere principale sau secundare etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau vrei sa stii ce informatii sa ii dai designer-ului astfel incat sa reuseasca sa iti faca un banner bun?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perfect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca astazi iti arat 15 elemente cheie si exemple de bannere, din care sa te inspiri pentru magazinul tau online.\u00a0<\/span><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Bannerul pentru magazin online<\/strong> este un element vizual promotional afisat pe homepage, pagini de categorie sau landing pages, conceput sa atraga atentia vizitatorilor, sa comunice o oferta sau un mesaj cheie si sa ii directioneze catre o actiune specifica &#8211; fiind unul dintre cele mai importante elemente de conversie in eCommerce.<\/div>\n<div style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large\" src=\"https:\/\/media2.giphy.com\/media\/JqDeI2yjpSRgdh35oe\/giphy.gif?cid=ecf05e4772d34fb78485ce6e3e78b8ae4ce08084c956d20e&amp;rid=giphy.gif\" width=\"480\" height=\"400\" \/><p class=\"wp-caption-text\">via GIPHY<\/p><\/div>\n<h3><strong>Cuprins Cum faci un banner pentru site:<\/strong><\/h3>\n<ol>\n<li><strong><a href=\"#1\">Pentru ce faci un banner? Obiectiv.<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Dimensiuni<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Ierarhia informatiei<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Grafice si imagini<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Schema de culori<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Mesaj \/ USP<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Beneficii<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Call-to-action<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Link &#8211; catre ce duce banner-ul<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Directie<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Contrast<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Spatiu negativ<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Dimensiunea fisierului<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Carusel sau un singur banner?<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">De ce sa NU pastrezi acelasi banner mereu<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a href=\"#16\">Sfaturi pentru banner in:<\/a><\/strong><\/p>\n<p><strong><a href=\"#17\">Bannere principale<\/a><\/strong><\/p>\n<p><strong><a href=\"#18\">Bannere secundare<\/a><\/strong><\/p>\n<p><strong><a href=\"#19\">Pagina de categorie<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Adevarul e ca bannerele cu care intampini clientii vor seta dispozitia acestora si ii vor ghida direct catre locurile cu putere de vanzare din site-ul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca le faci corect.\u00a0<\/span><\/p>\n<h3><b>15 Elemente cheie de care tii cont atunci cand faci un banner<\/b><\/h3>\n<p><a name=\"1\"><\/a><\/p>\n<h3><b>1. Pentru ce faci un banner? Obiectiv.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Inainte sa incepi efectiv lucrul la banner, intreaba-te\u2026 de ce il faci?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scopul banner-ului si locul in care il plasezi dicteaza dimensiunea acestuia, modul in care vei alege sa transmiti informatia si celelalte elemente despre care urmeaza sa vorbesc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, faci banner-ul pentru:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Caruselul de pe Homepage, pentru a transmite USP-ul firmei <\/b><span style=\"font-weight: 400;\">si a ghida clientii spre o pagina cu potential de vanzare?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Homepage, dar <\/span><b>banner principal sau secundar prin care transmiti informatii importante<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pagina de categorie, pentru a prezenta vizual tipurile de produse<\/b><span style=\"font-weight: 400;\"> din categoria respectiva?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>In pagina de cos, pentru a prezenta de exemplu un cod de reducere <\/b><span style=\"font-weight: 400;\">valabil intr-o anumita perioada?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pagina de finalizare comanda, pentru a prezenta de exemplu un testimonial <\/b><span style=\"font-weight: 400;\">sau alta dovada de incredere care sa linisteasca clientul?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pagina de multumire, dupa finalizarea comenzii, pentru a multumi clientului <\/b><span style=\"font-weight: 400;\">sau a-l invita sa faca o anumita actiune (sa te urmareasca pe Social Media, sa descarce un material suplimentar, sa isi completeze contul cu informatiile necesare etc.)?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Inainte de toate, stabileste care este obiectivul banner-ului. Asa iti va fi mai usor sa iti dai seama ce ai de facut in continuare.<\/span><br \/>\n<a name=\"2\"><\/a><\/p>\n<h3><b>2. Dimensiuni<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cand nu esti sigur de ceva, te ajuta platforma Gomag \ud83d\ude42 .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi tu, in functie de locul de plasare a banner-ului, trebuie sa respecti anumite dimensiuni astfel incat imaginea sa se afiseze corect si sa arate bine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In caz contrar, imaginea ar putea fi prea intinsa, neclara, super pixelata sau afisata prost. Asa ca te rog sa folosesti dimensiunile propuse de noi.<\/span><\/p>\n<p><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930653-Bannere\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">In modulul Bannere din Continut<\/span><\/a><span style=\"font-weight: 400;\">, ai dimensiunile exacte pentru fiecare banner din site:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12036 size-large\" title=\"dimensiuni-bannere-magazin\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/dimensiuni-bannere-magazin-1024x487.png\" alt=\"dimensiuni-bannere-magazin\" width=\"1024\" height=\"487\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/dimensiuni-bannere-magazin-980x466.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/dimensiuni-bannere-magazin-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>1920 px X 580 px<\/b><span style=\"font-weight: 400;\"> &#8211; pentru banner-ul \/ bannerele din <\/span><b>Homepage Carousel<\/b><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">pont: incearca sa folosesti o singura imagine aici, numarul de click-uri scade cu cat sunt mai multe slidere<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>410 px X 560 px<\/b><span style=\"font-weight: 400;\"> &#8211; pentru <\/span><b>bannerele principale<\/b><span style=\"font-weight: 400;\"> din Homepage (cele care se afiseaza sub icon-urile de trust)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>410 px X 560 px<\/b><span style=\"font-weight: 400;\"> &#8211; pentru <\/span><b>bannerele secundare<\/b><span style=\"font-weight: 400;\"> din Homepage (in cazul in care vrei sa transmiti informatii suplimentare, mai jos in pagina)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>1920 px X inaltime cat doresti tu<\/b><span style=\"font-weight: 400;\"> &#8211; pentru bannerele afisate in<\/span><b> cosul de cumparaturi<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>600 px X\u00a0 inaltime cat doresti tu<\/b><span style=\"font-weight: 400;\"> &#8211; pentru bannerele afisate in <\/span><b>pagina de finalizare comanda<\/b><\/li>\n<\/ul>\n<h4 style=\"text-align: left;\"><strong>Pont!<\/strong><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">La bannerele pentru cos si checkout ai doar o dimensiune specificata, pentru latimea banner-ului. Inaltimea o stabilesti dupa cum doresti tu, in functie de cat spatiu ai nevoie pentru a transmite informatiile dorite.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>570 px X 370 px<\/b><span style=\"font-weight: 400;\"> &#8211; pentru bannerul din <\/span><b>comanda finalizata<\/b><span style=\"font-weight: 400;\"> (pagina de multumire)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>1080 px X 300 px<\/b><span style=\"font-weight: 400;\"> &#8211; pentru bannerele din<\/span><b> paginile de categorie<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>330 px X 420 px <\/b><span style=\"font-weight: 400;\">&#8211; daca vrei sa afisezi anumite informatii pentru vreo <\/span><b>subcategorie din meniul principal<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>40 px X 40 px &#8211; Icon-urile de trust<\/b><span style=\"font-weight: 400;\"> &#8211; unde afisezi de exemplu, perioada de retur, daca ai transport gratuit, ce oferi in plus, costul fix de transport daca e cazul etc.<\/span><\/li>\n<\/ul>\n<p><a name=\"3\"><\/a><\/p>\n<h3><b>3. Ierarhia informatiei<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prin ierarhia informatiei in banner ma refer la doua aspecte, care trebuie sa se regaseasca in orice hero image:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Ideea principala (mesajul principal)<\/b><span style=\"font-weight: 400;\"> &#8211; intotdeauna sa iasa in evidenta. Titlu si \/ sau subtitlu, scris la dimensiuni diferite.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Call to action<\/b><span style=\"font-weight: 400;\"> &#8211; de obicei, sub forma unui buton<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">+ Grafice \/ imagini\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+ Spatii albe \/ negative<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12037 size-large\" title=\"exemplu-banner-magazin\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-magazin-1024x373.jpg\" alt=\"exemplu-banner-magazin\" width=\"1024\" height=\"373\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-magazin-980x357.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-magazin-480x175.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/prima-pagina-din-magazinul-tau\/\"><b>Ce au in comun prima pagina din magazinul tau Gomag, conversiile si palinca<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h3><b>4. Grafice si imagini<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pentru bannerele din magazin, vei folosi cel mai probabil imagini cu produsele tale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si cand spun asta, majoritatea se gandesc sa puna la propriu produsul (fara background) pe banner, fara sa ii ofere un context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar iata ce te invit sa faci:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Mergi mai departe de primul sens<\/b><span style=\"font-weight: 400;\"> &#8211; creeaza un context pentru prezentarea ta si a produselor \/ categoriilor tale.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Prezinta-ti produsele in timp ce sunt folosite<\/b><span style=\"font-weight: 400;\"> &#8211; vinzi pantofi barbatesti? Foloseste imaginea unui barbat aratos, imbracat impecabil, incaltat cu pantofii tai, in timp ce este admirat de o femeie. Vinzi mobilier pentru living? Arata o familie fericita in living sau o persoana care se relaxeaza pe canapea. Imaginile chiar pot trezi o stare in clientii tai!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nu ai timp sau bani de investit in poze profesionale?<\/span><b> Ia-ti o licenta pentru poze stoc sau, mai bine, colaboreaza cu un designer <\/b><span style=\"font-weight: 400;\">care te poate ajuta sa creezi materiale de efect, originale.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12038 size-large\" title=\"imagini-bannere-magazin-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/imagini-bannere-magazin-online-1024x427.jpg\" alt=\"imagini-bannere-magazin-online\" width=\"1024\" height=\"427\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/imagini-bannere-magazin-online-980x408.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/imagini-bannere-magazin-online-480x200.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-pregatesti-fotografiile-de-produs-pentru-magazinul-tau-online\/\"><b>Cum Sa Pregatesti Fotografiile De Produs Pentru Magazinul Tau Online<\/b><\/a><\/p>\n<h3><strong>Pont: vezi aici o lista cu site-uri in care gasesti fotografii profesionale, gratuite:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pixabay<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.pexels.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pexels<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/graphicburger.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Graphic Burger<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.pikwizard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pikwizard<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/picjumbo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PicJumbo<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><a href=\"https:\/\/freerangestock.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freerange<\/a><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si un tool pentru eliminarea unui fundal din imagine: <\/span><strong><a href=\"https:\/\/www.remove.bg\/\" target=\"_blank\" rel=\"noopener noreferrer\">remove.bg<\/a><\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong>\u00a0<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h3><b>5. Schema de culori<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Stii deja ca fiecare culoare este asociata, la modul general vorbind, cu anumite senzatii, mesaje sau stari.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evident, acest lucru depinde si de cultura catre care te adresezi asa ca daca, de exemplu, vinzi international, iti recomand sa studiezi semnificatia culorilor in tarile pe care le targetezi (sa nu faci vreo boacana \ud83d\ude42 ).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In principiu, foloseste culorile de brand, dar nu iti fie teama sa variezi, folosind culori specifice anumitor sezoane, de exemplu.<\/span><\/p>\n<h3><strong>Vezi si emotiile pe care le evoca de obicei, anumite culori:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Rosu <\/b><span style=\"font-weight: 400;\">&#8211; pasiune, viteza, dragoste, entuziasm, urgenta, violenta, agresiune, putere. Foloseste-o totusi cu moderatie.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Galben <\/b><span style=\"font-weight: 400;\">&#8211; optimism, energie, speranta, viata, buna dispozitie, fericire. Galbenul atrage atentia rapid.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Portocaliu <\/b><span style=\"font-weight: 400;\">&#8211; creativitate, prietenie, entuziasm, caldura, bucurie. Nu acapareaza omul la fel ca rosul, insa poate fi culoarea potrivita pentru un buton de call-to-action.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Violet <\/b><span style=\"font-weight: 400;\">&#8211; regalitate, lux, intelepciune, status, demnitate, mister. In general, are un efect linistitor asupra oamenilor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Roz <\/b><span style=\"font-weight: 400;\">&#8211; feminitate, romantism, calm, grija. Este asociat in general cu produsele pentru femei sau pentru bebe, insa poate fi folosit intr-o multime de nise, in functie de intensitatea culorii.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Verde <\/b><span style=\"font-weight: 400;\">&#8211; crestere, renastere, natura, prosperitate, abundenta, sanatate. Nu \u201czgarie\u201d retina.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Albastru <\/b><span style=\"font-weight: 400;\">&#8211; putere, liniste, incredere, responsabilitate, maturitate, masculinitate.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Maro <\/b><span style=\"font-weight: 400;\">&#8211; natura, lemn, piele, relaxare, lux, seriozitate. Ofera echilibru cand e folosit in combinatie cu alte culori.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Alb <\/b><span style=\"font-weight: 400;\">&#8211; echilibru, puritate, inocenta, curat, simplitate, eficienta, minimalism.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Negru <\/b><span style=\"font-weight: 400;\">&#8211; indrazneala, putere, incredere, rafinament, mister, lux.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Gri <\/b><span style=\"font-weight: 400;\">&#8211; neutralitate.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12039\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-culoare-1024x536.jpg\" alt=\"exemplu-banner-culoare\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-culoare-1024x536.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-culoare-980x513.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-culoare-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sigur ca nu vei folosi doar o culoare in banner. Atentie insa la modul in care combini culorile, tinteste sa creezi o compozitie armonioasa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pont! Pentru background-ul unui banner aliniaza culoarea folosita cu o alta culoare din grafice sau imagini.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/impactul-culorilor-in-reclamele-din-facebook-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Impactul Culorilor In Reclamele Din Facebook Ads<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h3><b>6. Mesaj \/ USP<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pentru bannerul din homepage in special, textul folosit poate face diferenta &#8211; daca omul intelege din prima secunda cine esti si ce ai de oferit, sau daca il adanceste si mai tare in confuzie.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Foloseste un <\/span><b>text scurt.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Foloseste un <\/span><b>font citet, la o dimensiune usor de citit<\/b><span style=\"font-weight: 400;\"> si de la 3 pasi de ecran (nu folosi fonturi cursive sau prea inguste)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daca ai mai multe de transmis, poti sa <\/span><b>spargi textul in titlu si subtitlu<\/b><span style=\"font-weight: 400;\"> (font de dimensiuni diferite).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nu folosi un slogan abstract<\/b><span style=\"font-weight: 400;\">, care are sens doar pentru tine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Spune-i clar omului ce ii poti da tu <\/b><span style=\"font-weight: 400;\">&#8211; dupa ce banner-ul e gata, trimite-l unei cunostinte care nu se pricepe la ce faci tu si vezi daca intelege din prima ce vrei sa ii transmiti.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spune-le din text oamenilor<\/span><b> pentru cine sunt produsele tale.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daca vrei sa indemni oamenii sa faca o actiune, <\/span><b>foloseste diateza activa si verbe de actiune<\/b><span style=\"font-weight: 400;\">: descopera, ia, comanda, vezi etc.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12040 size-large\" title=\"mesaj-banner-exemplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/mesaj-banner-exemplu-1024x313.jpg\" alt=\"mesaj-banner-exemplu\" width=\"1024\" height=\"313\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/mesaj-banner-exemplu-980x299.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/mesaj-banner-exemplu-480x147.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"7\"><\/a><\/p>\n<h3><b>7. Beneficii<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bannerele sunt cel mai potrivit loc in care sa atragi atentia asupra beneficiilor principale ale afacerii \/ produselor tale. Uite cateva sfaturi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Scoate beneficiile in evidenta<\/b><span style=\"font-weight: 400;\">: fie le notezi text, fie le reprezinti grafic incadrate diferit fata de celelalte elemente din banner.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Beneficiile pot fi generate de natura produselor<\/b><span style=\"font-weight: 400;\"> (ex. ce fac ele pentru client) sau<\/span><b> pot fi ceva extra<\/b><span style=\"font-weight: 400;\">, pe care il oferi tu ca afacere (ex. o reducere, un pachet, serviciu de impachetare, ambalare speciala, consultanta la alegerea produsului, demo etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creeaza <\/span><b>bannere principale si \/ sau secundare pentru fiecare beneficiu<\/b><span style=\"font-weight: 400;\"> in parte pe care il oferi.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12041 size-large\" title=\"beneficii-banner-exemple\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/beneficii-banner-exemple-1024x313.jpg\" alt=\"beneficii-banner-exemple\" width=\"1024\" height=\"313\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/beneficii-banner-exemple-1024x313.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/beneficii-banner-exemple-980x299.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/beneficii-banner-exemple-480x147.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"8\"><\/a><\/p>\n<h3><b>8. Call-to-action<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ai aflat deja ca orice banner trebuie sa contina un buton de call-to-action, de obicei sub forma unui buton. Uneori, exceptie fac bannerele de categorie \ud83d\ude42 .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uite cateva exemple de texte CTA pe care le poti folosi in bannerele din magazinul tau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comanda acum<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vezi oferta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descopera<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vezi toate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adauga in cos (atunci cand e un singur produs)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alege [produs specific]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alege<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vezi mai multe<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vezi detalii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vezi produsele<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Testeaza sa vezi daca un CTA specific te ajuta mai mult decat unul general (gen vezi detalii). De obicei o face, insa cel mai ok e sa testezi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12042 size-large\" title=\"exemplu-banner-cta\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-cta-1024x400.jpg\" alt=\"exemplu-banner-cta\" width=\"1024\" height=\"400\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-cta-980x383.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-cta-480x188.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/span><br \/>\n<a name=\"9\"><\/a><\/p>\n<h3><b>9. Link &#8211; catre ce pagini duci oamenii cand faci un banner<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cea mai enervanta chestie e sa ai un link pe banner-ul din homepage care duce\u2026 tot spre homepage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scoate maximum din bannerele tale si intotdeauna, dar intotdeauna, sa ai un URL catre care sa trimita oamenii. De exemplu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">banner-ul carusel poate duce spre un landing page cu oferta actuala a magazinului tau.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bannerele principale pot duce spre anumite categorii, pe care vrei sa le scoti in evidenta.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bannere-le secundare pot duce spre pagini de categorie, blog sau pagini de incredere.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12043\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/banner-exemple-pagini-1024x309.jpg\" alt=\"banner-exemple-pagini\" width=\"1024\" height=\"309\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/banner-exemple-pagini-980x296.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/banner-exemple-pagini-480x145.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ofera o finalitate, altfel imaginea respectiva iti va ocupa doar spatiu pe site, fara sa aiba un rol concret.\u00a0<\/span><br \/>\n<a name=\"10\"><\/a><\/p>\n<h3><b>10. Directie<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Stiai ca poti folosi grafica din banner pentru a indrepta atentia catre butonul de call-to-action?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, poti folosi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O fata umana care se uita spre buton (sau spre text)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un brat intins in directia respectiva<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Compozitia poate crea senzatia de miscare (cu siguranta ai vazut si tu astfel de imagini) si va scoate in evidenta cel mai important lucru.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12044 size-large\" title=\"exemple-directie-bannere\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemple-directie-bannere-1024x427.jpg\" alt=\"exemple-directie-bannere\" width=\"1024\" height=\"427\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemple-directie-bannere-980x408.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemple-directie-bannere-480x200.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"11\"><\/a><\/p>\n<h3><b>11. Contrast<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Oamenii trebuie sa poata citi textele si sa distinga locul in care ii inviti sa dea click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea ai nevoie de contrast.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Grija mare cum colorezi textul: in general mergi pe alb, negru sau culori inchise pe fundal deschis, culori deschise pe fundal inchis. <\/b><span style=\"font-weight: 400;\">Banner-ul nu e coala de desen unde te joci cu combinatii avangardiste (ex. scris portocaliu pe fundal magenta), ci trebuie sa vanda pentru tine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Alege culoarea butonului CTA in contrast cu fundalul unde il vei plasa<\/b><span style=\"font-weight: 400;\">. Vezi daca poti folosi aceeasi culoare cu cea a butonului Adauga in cos din site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nu fa risipa de grafica<\/b><span style=\"font-weight: 400;\"> &#8211; daca aglomerezi banner-ul, oamenii nu vor mai intelege nimic din el si cu siguranta nu vor stii care e ideea principala pe care tu vrei sa o transmiti.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12045 size-large\" title=\"bannere-exemplu-contrast\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/bannere-exemplu-contrast-1024x309.jpg\" alt=\"bannere-exemplu-contrast\" width=\"1024\" height=\"309\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/bannere-exemplu-contrast-980x296.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/bannere-exemplu-contrast-480x145.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"12\"><\/a><\/p>\n<h3><b>12. Spatiu negativ<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Un banner in care ingramadesti o multime de elemente ti se pare atragator?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cred ca nu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, cand faci un banner ai grija sa permiti fiecarui element sa poata fi vazut \/ retinut din primele secunde.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cum? Folosind spatiul alb sau negativ (zona libera in care nu se regaseste niciun element, in afara de fundal).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spatiul grupeaza sau separa elementele, scotand in evidenta cel mai important lucru de retinut.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12046 size-large\" title=\"banner-exemplu-spatiu-negativ\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/banner-exemplu-spatiu-negativ-1024x427.jpg\" alt=\"banner-exemplu-spatiu-negativ\" width=\"1024\" height=\"427\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/banner-exemplu-spatiu-negativ-980x408.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/banner-exemplu-spatiu-negativ-480x200.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"13\"><\/a><\/p>\n<h3><b>13. Dimensiunea fisierului<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In Gomag nu poti incarca bannere mai mari de 1 MB.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce?<\/span><\/p>\n<p><strong>Pentru ca dimensiunea fiecarui fisier pe care il adaugi in magazinul tau are impact asupra vitezei cu care se incarca acesta.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Imaginile prea mari, fie ele bannere sau imagini de produs cresc timpul de incarcare, ceea ce inseamna ca oamenii vor pleca din site-ul tau\u2026 indiferent cat de bune oferte ai si cat de bine arata. Nu au rabdare sa astepte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca atunci cand faci un banner, ai grija intotdeauna sa redimensionezi fisierul pentru a nu depasi 1 MB.<\/span><br \/>\n<a name=\"14\"><\/a><\/p>\n<h3><b>14. Carusel sau un singur banner?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bannerele din carusel sau slider pe homepage sunt un mare hit, de ceva vreme. Teoretic, poti transmite din prima mai multe mesaje, sa le arati oamenilor totul despre tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce e gresit cu ele?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pai\u2026 cam tot. Pentru ca, dupa ultimele teste de optimizare a conversiei, caruselul in homepage iti ucide conversiile, pe masura ce ai mai multe bannere una dupa alta.<\/span><\/p>\n<ul>\n<li><b>Iti afecteaza timpul de incarcare<\/b><\/li>\n<li><b>Mai multe bannere distrag atentia clientului<\/b><span style=\"font-weight: 400;\"> de la primul si cel mai important lucru despre tine: USP-ul sau oferta principala.<\/span><\/li>\n<li><b>Oamenii nu au rabdare sa iti parcurga toate bannerele<\/b><\/li>\n<li><span style=\"font-weight: 400;\">Sau, daca stau sa le vada pe toate, practic<\/span><b> ii intarzie din timpul pe care l-ar putea petrece navigand<\/b><span style=\"font-weight: 400;\"> in site si alegand produse<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cele mai multe bannere pe care le-am vazut in aceasta zona contin informatii care ar trebui transmise mai degraba pe email sau reclame sau postari Social Media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gandeste-te ca, in general, cei care intra pe homepage sunt oameni aflat in primele stadii ale unui funnel &#8211; recunoastere, interes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ei trebuie sa inteleaga mai intai cine esti si ce le oferi, abia dupa aceea le arati informatii specifice de care au nevoie inainte de a cumpara, propriu-zis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar\u2026<\/span><\/p>\n<h3><b>Dar daca totusi vrei neaparat carusel:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Nu folosi mai mult de 2-3 bannere <\/b><span style=\"font-weight: 400;\">&#8211; daca ai prea multe optiuni, oamenii nu vor mai alege niciuna.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Permite-le vizitatorilor tai sa decida viteza <\/b><span style=\"font-weight: 400;\">cu care parcurg bannerele (sagetile, punctele sau thumbnail-urile de navigare)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Schimba continutul vizual, dar lasa acelasi CTA<\/b><span style=\"font-weight: 400;\">, catre acelasi landing page.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12048\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-carusel-1024x487.png\" alt=\"exemplu-banner-carusel\" width=\"1024\" height=\"487\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-carusel-980x466.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemplu-banner-carusel-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"15\"><\/a><\/p>\n<h3><b>15. De ce sa NU pastrezi acelasi banner mereu<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pentru ca acesta nu va reusi sa converteasca la fel de bine precum, sa zicem, un banner in care arati campania de sezon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti recomand sa schimbi &#8211; chiar lunar &#8211; cel putin bannerul din Homepage carousel cu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ultima campanie pe care o rulezi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campanii de sezon, cu grafice specifice sezonului respectiv<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schimbi beneficiile prin rotatie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Informatii importante de transmis (un concurs, un joc in site, oferi un material gratuit, oferi un cod de reducere pe timp de weekend etc.) atunci cand e cazul<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12050 size-large\" title=\"bannere-exemple-sezon\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/bannere-exemple-sezon-1024x536.jpg\" alt=\"bannere-exemple-sezon\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/bannere-exemple-sezon-1024x536.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/bannere-exemple-sezon-980x513.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/bannere-exemple-sezon-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/plan-de-marketing-2020\/\"><b>Plan de marketing 2020 \u2013 Calendar pentru magazinul tau online<\/b><\/a><br \/>\n<a name=\"16\"><\/a><\/p>\n<h3><b>Cate 2 sfaturi pentru banner in:<\/b><\/h3>\n<p><a name=\"17\"><\/a><\/p>\n<h3><b>Bannere principale<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Foloseste-le pentru a atrage atentia asupra <\/span><b>celor mai importante pagini din site<\/b><span style=\"font-weight: 400;\"> (anumite categorii sau tipuri de produse) sau pentru a transmite principalele oferte<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intotdeauna sa ai un link pe aceste bannere catre paginile despre care vorbesc!<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12051 size-full\" title=\"banner-principal-exemplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/banner-principal-exemplu.jpg\" alt=\"banner-principal-exemplu\" width=\"590\" height=\"660\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/banner-principal-exemplu.jpg 590w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/banner-principal-exemplu-480x537.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 590px, 100vw\" \/><br \/>\n<a name=\"18\"><\/a><\/p>\n<h3><b>Bannere secundare<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Foloseste-le pentru a trimite lumea pe <\/span><b>pagini care castiga increderea<\/b><span style=\"font-weight: 400;\"> &#8211; servicii extra, cum platesc, blog, programul de fidelitate etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bannerele secundare sunt afisate mai jos in homepage asa ca iti recomand sa nu incarci pagina cu extrem de multe produse, mai degraba lasi bannerele sa lucreze la construirea increderii.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12052 size-large\" title=\"exemple-bannere-secundare\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemple-bannere-secundare-1024x487.png\" alt=\"exemple-bannere-secundare\" width=\"1024\" height=\"487\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemple-bannere-secundare-980x466.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/exemple-bannere-secundare-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"19\"><\/a><\/p>\n<h3><b>Pagina de categorie<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prezinta <\/span><b>principalele beneficii ale categoriei sau cateva exemple de produse din categorie in context.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poti adauga un link si CTA aici catre top cel mai vandut produs, sau produsul catre care vrei sa atragi atentia.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Magazin online la cheie pe platforma Gomag - Vezi primii pasi dupa ce ai ales\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FOfENHbdiGA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/paginile-de-categorie-magazinul-tau-online\/\"><b>Cum Sa Optimizezi Paginile De Categorie In Magazinul Tau Online<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pfiuu, a iesit un material mai mare decat mi-am propus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa acum ca ai acces la articol, cu siguranta bannerele tale vor arata mai bine, vor converti mai bine si isi vor indeplini scopul.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiferent ca le creezi tu (cu <\/span><a href=\"https:\/\/www.adobe.com\/products\/photoshop.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Photoshop<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/canva.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> sau alte tool-uri), sau un designer specializat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum e momentul sa treci la actiune.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ia-ti bannerele la control si vezi cum poti sa le imbunatatesti. Evita greselile aplicand sfaturile din articol.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar daca ai dat de acest articol si nu esti inca unul dintre clientii nostri, iti recomand sa incerci chiar acum platforma Gomag. <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">Ai 15 zile la dispozitie sa o testezi gratuit.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Alege cel mai bun abonament pentru tine si hai sa te ajutam sa vinzi online!<\/span><\/p>\n<h2>Trenduri Design Bannere eCommerce 2025-2026<\/h2>\n<ul>\n<li><strong>AI-generated visuals<\/strong> &#8211; Tool-uri AI genereaza bannere profesionale in secunde, adaptate la brand, sezon si campanie, reducand costurile de design cu pana la 80%.<\/li>\n<li><strong>Motion design si micro-animatii<\/strong> &#8211; Bannerele animate (subtle motion, parallax, hover effects) genereaza 30-40% mai multe click-uri decat imaginile statice.<\/li>\n<li><strong>Personalizare dinamica<\/strong> &#8211; Bannere care se adapteaza in timp real la comportamentul vizitatorului: produse vazute recent, categorie preferata, locatie.<\/li>\n<li><strong>Mobile-first banner design<\/strong> &#8211; Cu peste 70% trafic pe mobile, bannerele sunt proiectate prioritar pentru ecrane mici: text mare, CTA vizibil, imagine clara.<\/li>\n<li><strong>Minimalism si white space<\/strong> &#8211; Design curat cu focus pe un singur mesaj si un CTA clar performeaza mai bine decat bannerele aglomerate cu informatii.<\/li>\n<li><strong>User-generated content in bannere<\/strong> &#8211; Fotografii si testimoniale de la clienti reali integrate in bannere cresc autenticitatea si increderea.<\/li>\n<li><strong>Video banners<\/strong> &#8211; Scurte clipuri video (3-5 secunde) ca bannere de hero genereaza engagement superior si comunica mai multa informatie in mai putin spatiu.<\/li>\n<li><strong>Accessibility-first design<\/strong> &#8211; Contrast suficient, text alternativ, fonturi lizibile si call-to-action clar vizibil pentru toti utilizatorii, inclusiv cei cu dizabilitati.<\/li>\n<\/ul>\n<h2>Functionalitati Gomag pentru Bannere si Continut Vizual<\/h2>\n<ul>\n<li><strong>Banner management integrat<\/strong> &#8211; Incarca si gestioneaza bannere pe homepage, categorii si landing pages direct din dashboard-ul Gomag, fara interventie tehnica.<\/li>\n<li><strong>Landing pages cu drag-and-drop<\/strong> &#8211; Creeaza pagini promotionale cu layout-uri predefinite, bannere, timer si CTA-uri optimizate pentru conversii.<\/li>\n<li><strong>Gomag Campanii<\/strong> &#8211; Programeaza bannere promotionale cu activare\/dezactivare automata pe perioade de campanie (Black Friday, sarbatori, etc.).<\/li>\n<li><strong>Responsive design automat<\/strong> &#8211; Bannerele se adapteaza automat la toate dimensiunile de ecran, asigurand experienta vizuala optima pe desktop si mobile.<\/li>\n<li><strong>Gomag Prompt<\/strong> &#8211; Genereaza texte persuasive pentru bannere cu AI: headline-uri, subheadline-uri si CTA-uri optimizate pentru conversii.<\/li>\n<\/ul>\n<h2>Resurse Utile<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/continut-vizual-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Continut vizual in eCommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-pregatesti-fotografiile-de-produs-pentru-magazinul-tau-online\/\" target=\"_blank\" rel=\"noopener\">Cum sa pregatesti fotografiile de produs<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-creezi-pagini-de-produs\/\" target=\"_blank\" rel=\"noopener\">Cum creezi pagini de produs eficiente<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-rata-de-conversie-experienta-clientilor\/\" target=\"_blank\" rel=\"noopener\">Creste rata de conversie prin experienta clientilor<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/7-idei-pentru-a-ti-creste-rata-de-conversie-in-magazin\/\" target=\"_blank\" rel=\"noopener\">7 idei pentru a-ti creste rata de conversie<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/ux-si-cro-in-magazin\/\" target=\"_blank\" rel=\"noopener\">UX si CRO in magazinul online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\" target=\"_blank\" rel=\"noopener\">Planul de marketing si calendar de postari<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\" target=\"_blank\" rel=\"noopener\">Cum sa faci vanzari in magazinul online<\/a><\/li>\n<\/ul>\n<h2>Intrebari Frecvente &#8211; Bannere pentru Magazine Online<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce dimensiuni ar trebui sa aiba bannerele pentru magazinul online?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Dimensiunile standard sunt: hero banner 1920x600px (desktop) si 750x750px (mobile), banner categorie 1200x400px, banner lateral 300x600px. Asigura-te ca ai versiuni separate pentru desktop si mobile.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce tool-uri gratuite pot folosi pentru a crea bannere?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Canva (cel mai popular, cu template-uri eCommerce), Adobe Express, Figma (gratuit pentru uz personal), Photopea (alternative Photoshop online) si tool-urile AI de generare imagini pentru vizualuri rapide.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum scriu un text eficient pentru banner?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Regula: un singur mesaj clar + CTA vizibil. Headline de maxim 5-7 cuvinte, subheadline optional de 10-15 cuvinte si buton CTA contrastant. Foloseste Gomag Prompt pentru a genera variante de text.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat de des ar trebui sa schimb bannerele pe site?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Bannerele promotionale se schimba la fiecare campanie (2-4 ori pe luna). Bannerul hero de pe homepage se actualizeaza lunar. Testeaza A\/B doua variante simultan pentru a identifica ce functioneaza.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Bannerele animate sunt mai eficiente decat cele statice?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Da, bannerele cu micro-animatii (fade, slide, subtle motion) genereaza 30-40% mai multe click-uri. Evita insa animatiile agresive sau flash-uri care pot irita vizitatorii si afecta viteza.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum optimizez bannerele pentru mobile?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Design mobile-first: text mare si lizibil (minim 16px), CTA buton mare si usor de apasat, imagine simplificata, format vertical\/patrat si dimensiune fisier sub 200KB pentru viteza.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce culori functioneaza cel mai bine pentru bannere eCommerce?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Culorile CTA contrastante (rosu, portocaliu, verde) genereaza cele mai multe click-uri. Fondul trebuie sa fie consistent cu brandul. Asigura contrast suficient text-fundal (minim 4.5:1 ratio).<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum masor performanta bannerelor?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Urmareste: CTR (click-through rate), conversiile generate, timpul pe pagina si bounce rate. Compara performanta intre variante A\/B si inlocuieste bannerele cu CTR sub media site-ului.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce dimensiuni ar trebui sa aiba bannerele pentru magazinul online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Dimensiunile standard sunt: hero banner 1920x600px (desktop) si 750x750px (mobile), banner categorie 1200x400px, banner lateral 300x600px. 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Compara performanta intre variante A\/B si inlocuieste bannerele cu CTR sub media site-ului.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"VideoObject\",\"name\":\"Cum sa faci un banner - 15 Idei si Exemple bannere pentru Magazin Online\",\"description\":\"Cum sa faci un banner - 15 Idei si Exemple bannere pentru Magazin Online - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/FOfENHbdiGA\/maxresdefault.jpg\",\"uploadDate\":\"2020-03-09\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=FOfENHbdiGA\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/FOfENHbdiGA\",\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vrei sa faci un banner pentru magazinul tau online?\u00a0 Poate fi vorba de banner pentru prima pagina, pentru categorii, bannere principale sau secundare etc. Sau vrei sa stii ce informatii sa ii dai designer-ului astfel incat sa reuseasca sa iti faca un banner bun? Perfect. Pentru ca astazi iti arat 15 elemente cheie si exemple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[11],"tags":[],"class_list":["post-12035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum sa faci un banner - 15 idei si exemple de bannere pentru magazine<\/title>\n<meta name=\"description\" content=\"Cum sa faci un banner pentru magazin online in 2026: 15 idei si exemple, dimensiuni corecte, tool-uri gratuite (Canva) si sfaturi design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-un-banner-magazin-online\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum sa faci un banner - 15 idei si exemple de bannere pentru magazine\" \/>\n<meta property=\"og:description\" content=\"Cum sa faci un banner pentru magazin online in 2026: 15 idei si exemple, dimensiuni corecte, tool-uri gratuite (Canva) si sfaturi design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-un-banner-magazin-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dcosmin\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-09T06:26:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T02:16:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/03\/cum-faci-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cosmin Daraban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dcosmin\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cosmin Daraban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-faci-un-banner-magazin-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-faci-un-banner-magazin-online\\\/\"},\"author\":{\"name\":\"Cosmin Daraban\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\"},\"headline\":\"Cum sa faci un banner &#8211; 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