{"id":1204,"date":"2016-02-08T05:51:06","date_gmt":"2016-02-08T03:51:06","guid":{"rendered":"http:\/\/www.silkmart.ro\/blog\/?p=1204"},"modified":"2026-04-07T22:06:10","modified_gmt":"2026-04-07T19:06:10","slug":"10-reguli-de-setat-in-google-analytics-pentru-magazinul-tau","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/10-reguli-de-setat-in-google-analytics-pentru-magazinul-tau\/","title":{"rendered":"10 Reguli De Setat in Google Analytics Pentru Magazinul Tau"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Stii care este cel mai mare avantaj al unui <a href=\"https:\/\/www.gomag.ro\/preturi\">magazin online<\/a>? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Faptul ca, in postura de proprietar al unei afaceri eCommerce, esti capabil sa monitorizezi aproape tot. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lasam in afara discutiei campaniile online si offline care au scopul de a imbunatati imaginea de brand si notorietatea, deoarece aici lucrurile se complica putin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partea si mai buna este ca nu contorizezi personal fiecare actiune sau aspect ce tine de afacerea ta ci ai accesul la soft-uri de analiza ce monitorizeaza automat fiecare schimbare, oricat de mica din site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astazi vom discuta despre unul dintre instrumentele fundamentale de analiza in online, oferit de Google: Google Analytics. <\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics este instrumentul esential pentru masurarea performantei oricarui magazin online. In 2026, Google Analytics 4 (GA4) este singura versiune activa, iar configurarea corecta a evenimentelor de eCommerce, a conversiilor si a segmentelor de audienta face diferenta intre decizii bazate pe date si ghiceli. Magazinele cu analytics corect configurat iau decizii de 3-5x mai rapide si inregistreaza o crestere a ROI-ului de marketing cu 25-40%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Completeaza datele din Google Analytics cu <a href=\"https:\/\/www.gomag.ro\/insights\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a> pentru statistici native ale magazinului (vanzari, conversii, surse de trafic) direct din panoul de administrare, fara configurari complexe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Am repetat importanta acestuia in majoritatea articolelor publicate pe blogurile noastre, rolul pe care il joaca in dezvoltarea unei afaceri online, in eficientizarea campaniilor de marketing si monitorizarea permanenta a materialelor si canalelor de promovare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din experienta, am invatat ca degeaba ai un cont de Analytics daca nu stii ce obiective si filtre sa iti setezi in soft, astfel incat sa monitorizezi exact aspectele fundamentale ale site-ului tau eCommerce. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, ai conversii si vanzari repetate in magazin, aproape zilnic dar, din cauza faptului ca nu ai setat obiectivul de care esti interesat (abonarea la newsletter, pagina de thank you etc.), in contul de Analytics nu apare nicio informatie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E frustrant, mai ales daca nu stii din ce cauza ai atatea lipsuriin cont. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, articolul de fata joaca rolul unui ghid de set-up al contului de Google Analytics, cuprinzand principalele 10 setari pe care trebuie sa le activezi pentru a obtine informatiile dorite, in scopul monitorizarii magazinului tau online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acestea trebuie activate inca din faza de lansare a magazinului dar articolul iti va fi util si daca vrei sa faci o curatenie generala in Analytics, sau daca observi lipsa afisarii unor date esentiale.<\/span><\/p>\n<h3><strong>10 Reguli De Setat in Google Analytics Pentru Magazinul Tau<\/strong><\/h3>\n<h3><b><b>1. Ai inserat corect codul de Tracking in tot website-ul?<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Stiu ca pare ceva super evident dar mai stiu si peste cate magazine online am dat, ce aveau exact aceasta problema. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca acest cod nu este corect inserat in site, prietene, ai o mare problema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> In acest caz, nu vei mai primi date corecte sau nu iti va fi afisata nicio informatie in cont. <\/span><\/p>\n<h4><strong>Pentru a rezolva aceasta incurcatura, iata cateva elemente pe care trebuie sa le ai in minte:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Codul de urmarire trebuie inserat in tot website-ul, pe toate paginile.<\/strong> Altfel, vizualizarile pe pagini nu vor fi inregistrate. Sau seteaza codul sa fie limitat la propriul tau domeniu. Foloseste _setDomainMethod, iar in cazul in care site-ul are subdomenii (mobil.siteultau.ro), cookie-ul din Analytics le va monitoriza si pe acestea. Daca ai un <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360001651534-Google-Analytics\" target=\"_blank\" rel=\"noopener noreferrer\">magazin online pe Gomag, urmeaza acesti pasi<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pana la urma, trebuie sa <strong>inserezi codul o singura data<\/strong> &#8211; evita duplicarea in aceeasi pagina deoarece iti vor fi livrate date eronate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Insereaza codul <strong>Google Analytics in locul potrivit<\/strong>, imediat inainte de eticheta de inchidere &lt;head&gt;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Foloseste ultima versiune a codului de urmarire<\/strong> Universal Analytics.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ia in considerare faptul ca ai si optiunea de a implementa codul de urmarire prin Google Tag Manager. (<em>pentru cei mai avansati<\/em>)<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Verifica si testeaza codul cu <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-by-google\/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=ro\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Assistant<\/a><\/strong><span style=\"font-weight: 400;\"> pentru a fi sigur ca acesta functioneaza corect.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4AqanTBA9X4?rel=0&amp;showinfo=0\" width=\"1024\" height=\"576\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b><b>2. Ai activat eCommerce Tracking?<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Setarile pentru comertul electronic sunt utilizate pentru a intelege in profunzime publicul potential. Din nou, am selectat cateva aspecte pe care trebuie sa le iei in considerare:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activeaza setarea eCommerce din <\/span><b>Cont \u2192Afisare \u2192Vedeti setarile\u2192 Setari de comert electronic<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poti activa <strong>setarea comert electronic optimizat<\/strong>, iar in rapoarte vei afla care sunt cele mai vizualizate produse, ce produse sunt adaugate frecvent in cos, ce impact are pretul, categoria produsului etc. asupra ratei de abandon, care sunt canalele de marketing ce genereaza cele mai multe charge-backuri (o tranzactie trimisa inapoi, prin interschimb, bancii tale cand clientul refuza produsul) si in ce stadiu al Customer Journey sunt tentati utilizatorii sa renunte la completarea procesului de conversie.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pentru a intelege mai bine cum se desfasoara tot procesul <strong>consulta ghidurile de referinta ale webmasterilor<\/strong> pentru <\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/gajs\/gaTrackingEcommerce\" target=\"_blank\" rel=\"noopener noreferrer\"><b>eCommerce Tracking<\/b><\/a><span style=\"font-weight: 400;\"> si <\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/enhanced-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Enhanced eCommerce<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Asigura-te ca platforma ta este corect integrata cu Google Analytics<\/strong> din acest punct de vedere. Ai un articol util in help.gomag.ro pentru aceasta situatie.<\/li>\n<\/ul>\n<h3><b><b>3. Urmaresti cautarile interne din magazinul tau online?<\/b><\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1281\" src=\"http:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/02\/vanzari-din-cautari-1024x293.jpg\" alt=\"vanzari din cautari\" width=\"1024\" height=\"293\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/vanzari-din-cautari-1024x293.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/vanzari-din-cautari-150x43.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/vanzari-din-cautari-300x86.jpg 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/vanzari-din-cautari-1080x309.jpg 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/vanzari-din-cautari.jpg 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vrei sa stii cum poti urmarii ce cauta lumea in magazinul tau cu ajutorul Google Analytics? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vrei sa stii cum poti activa si seta aceasta functie, citeste in continuare. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cautarile interne pot spune multe despre site-ul tau dar si despre asteptarile publicului tinta: ce iti lipseste in site, pe ce produse ar trebui sa accentuezi promovarea, ce cuvinte cheie sunt folosite pentru a descoperi produsele dorite din catalogul tau etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iata ce trebuie sa faci:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activeaza setarea din <\/span><b>Cont\u2192 Afisare\u2192 Vedeti Setarile<\/b><span style=\"font-weight: 400;\">. Apoi navigheaza in partea inferioara a paginii unei vei gasi \u201c<\/span><b>Setari pentru cautarea pe site<\/b><span style=\"font-weight: 400;\">\u201d. Activeaza \u201c<\/span><b>Urmarirea cautarii pe site<\/b><span style=\"font-weight: 400;\">\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Adauga parametrul de interogare.<\/strong> Pentru a-l descoperi deschide site-ul intr-o fila noua si fa o cautare interna la nimereala. Uita-te la URL, parametrul de interogare este ceea ce se afla intre \u201c?\u201d si \u201c=\u201d. Poti adauga mai multi parametrii, dar ai grija sa ii desparti prin virgule.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cCategorii de cautare pe site\u201d este optional si il poti lasa dezactivat.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Salveaza setarea.<\/strong><\/li>\n<\/ul>\n<p><strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1277\" src=\"http:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/02\/activare-cautari-analytics.jpg\" alt=\"activare cautari analytics\" width=\"392\" height=\"383\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/activare-cautari-analytics.jpg 392w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/activare-cautari-analytics-150x147.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/activare-cautari-analytics-300x293.jpg 300w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/strong><\/strong><\/p>\n<h3><b><b>4. Urmaresti numarul de abonati cu Google Analytics?<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Abonarea este o micro conversie importanta care, in timp, duce la macro conversii. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email-ul prin intermediul caruia are loc abonarea este contorizat in lista de email-uri a magazinului si este folosit pentru aplicarea strategiei de email marketing: pentru recuperarea cosului de produse, follow up, prezentarea campaniilor de marketing, discount-uri etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, este vital ca in Analytics sa iti fie activata optiunea de urmarire a numarului de subscriberi fie ca obiective, fie ca evenimente.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Exemplul de mai jos face referire la opt-in dublu<\/strong> (clientul da click pe abonare, si mai trebuie sa confirme odata abonarea printr-un link in email). Poti urmari aceiasi pasi chiar daca sistemul tau este bazat pe un singur opt-in. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In primul rand, trebuie sa fii constient ca odata ce utilizatorii introduc adresa de email in formularul de abonare, acestia vor ajunge pe urmatoarele doua pagini: pagina de multumire si cea de confirmare. Astfel, ai putea sa setezi 2 obiective\/evenimente separate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pentru activare intra in <\/span><b>Cont\u2192 Afisare\u2192 Obiective<\/b><span style=\"font-weight: 400;\">. Da click pe \u201cObiectiv nou\u201d si adauga un nume conversiei. De exemplu, daca obiectivul este destinat monitorizarii paginii de multumire, numele poate fi \u201cAbonare (fara confirmare)\u201d. Apoi selecteaza <\/span><b>Destinatia \u2192 Incepe cu<\/b><span style=\"font-weight: 400;\"> si adauga URL-ul din pagina de multumire, omitand numele domeniului.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Procesul decurge in acelasi fel pentru pagina de confirmare.<\/span><\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1280\" src=\"http:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/02\/monitorizare-abonare-newsletter-1024x441.jpg\" alt=\"monitorizare abonare newsletter\" width=\"1024\" height=\"441\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/monitorizare-abonare-newsletter-1024x441.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/monitorizare-abonare-newsletter-150x65.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/monitorizare-abonare-newsletter-300x129.jpg 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/monitorizare-abonare-newsletter-1080x465.jpg 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/monitorizare-abonare-newsletter.jpg 1096w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h3>\n<h3><b><b>5. Urmaresti activitatea pe blog?<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Da, normal ca trebuie sa urmaresti si indicatorii comportamentali ai utilizatorilor pe blogul magazinului tau online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, vei observa cum interactioneaza cu continutul creat de tine, cat timp aloca citirii articolelor, cati se aboneaza la newsletter, ce impact au link-urile pe cuvintele cheie alese de tine, cat comenteaza sau distribuie continutul tau pe retelele de socializare, astfel incat sa adaptezi din mers stilul de abordare.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In principiu, <strong>codul de Analytics trebuie inserat si in paginile blogului, daca acesta este o componenta a unui singur domeniu.<\/strong> Daca ai doua domenii diferite, atunci e indicat sa setezi in cont doua ID-uri de proprietate pentru magazinul tau online si pentru blog. Detalii gasesti <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1033876?hl=ro\" target=\"_blank\" rel=\"noopener noreferrer\"><b>aici<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De asemenea, e important <strong>sa masori corect rata de respingere, ajustandu-o<\/strong>. Folosind <\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/gajs\/gaTrackingTiming\" target=\"_blank\" rel=\"noopener noreferrer\"><b>UserTimings<\/b><\/a><span style=\"font-weight: 400;\">, poti sa inserezi o mica schimbare in codul de Analytics, ce executa un eveniment atunci cand utilizatorul petrece o anumita perioada de timp pe pagina si converteste (de la 10 secunde la cateva minute). Odata setat, utilizatorul nu mai e contorizat drept \u201cbounce\u201d, chiar daca a vizualizat doar o singura pagina.<\/span><\/li>\n<\/ul>\n<h3><b><b>6. Ai setat Adnotarile?<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Adnotarile functioneaza precum un jurnal de bord, in care Analytics iti noteaza toate schimbarile importante, astfel incat sa stii care a fost cauza acestora. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate ai avut un varf de trafic impresionant acum 2 saptamani. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca nu stii ce a determinat acest varf, deoarece nu ai stat cu ochii pe grafice, nu vei mai avea ocazia sa folosesti acelasi motiv, pentru a impulsiona, in continuare, traficul. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau, din contra, daca traficul a scazut foarte mult, avand adnotarile activate identifici cauza si actionezi in consecinta.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creeaza adnotari noi din <\/span><b>Cont\u2192 Afisare\u2192 Vedeti setarile\u2192 Adnotari<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sau poti sa creezi o noua adnotare accesand prezentarea generala a publicului (Overview) iar sub grafic ai o mica sageata, chiar in centru. Da click pe ea si iti va aparea optiunea de \u201cCreati o noua adnotare\u201d. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E util sa creezi adnotari noi de fiecare data cand realizezi o activitate ce ar putea afecta, pozitiv sau negativ, site-ul: campanii de marketing, schimbari in design sau continut, erori sau indisponibilitatea site-ului, dezvoltari in industrie, activitatea competitorilor, stiri, vreme sau orice alti factori legati de timp ce ar putea afecta comportamentul in site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adnotarile sunt duplicate in rapoarte, daca fac parte din aceeasi Afisare. De exemplu, daca creezi o adnotare in raportul pentru Landing Page, acesta va aparea si in raportul All Referrals.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1278\" src=\"http:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/02\/adnotari.jpg\" alt=\"adnotari in google analytics\" width=\"988\" height=\"356\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/adnotari.jpg 988w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/adnotari-150x54.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/adnotari-300x108.jpg 300w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/google-analytics-intelligence-cum-iti-salvezi-gatul-cu-alertele-personalizate\/\"><b>Google Analytics Intelligence: Cum iti salvezi gatul cu alertele personalizate<\/b><\/a><\/p>\n<h3><b><b>7. Ai inserat codul de Remarketing?<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google a transformat campaniile de remarketing intr-o munca mult mai usoara si inteligenta pentru marketeri, permitand folosirea codului de Analytics pentru remarketing. Nu mai trebuie sa setezi listele de remarketing din AdWords, poti sa o faci simplu din Analytics.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activeaza codul de remarketing din <\/span><b>Cont\u2192 Proprietate\u2192 Culegerea datelor\u2192 Activare Remarketing si Functii pentru rapoartele privind functiile publicitare<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ai posibilitatea sa creezi doua sau mai multe segmente de public pentru remarketing cu compozitie identica si sa desfasori o campanie publicitara diferita pentru fiecare segment. Astfel poti testa ce campanie este mai eficienta.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pentru a crea segmente de public intra in <\/span><b>Cont\u2192 Proprietate\u2192 Remarketing\u2192 Segmente de public<\/b><span style=\"font-weight: 400;\">. Exemple de segmente: utilizatorii care au abandonat cosul de produse, utilizatorii care au efectuat cautari in site, dar nu au convertit, utilizatori care au consultat o anumita pagina, utilizatori fideli, utilizatori dintr-o anumita locatie etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poti seta atribute dinamice pentru atributele de domeniu in etichetele paginilor altfel incat sa le asociezi contului de Ads, pentru a rula campanii de remarketing dinamic. Exemple de atribute: vanzare cu amanuntul, educatie, locuri de munca, hoteluri si inchirieri, zboruri, oferte locale, imobiliare, calatorii, personalizat.<\/span><\/li>\n<\/ul>\n<h3><b><b>8. Ai exclus adresele IP interne?<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Daca Google Analytics iti contorizeaza propriile vizite sau pe cele ale angajatilor tai si datele oricarui test pe care il faci in pagina de checkout, informatiile afisate nu vor mai fi corecte. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a evita aceasta problema este necesar sa excluzi adresele IP interne adaugand un filtru.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Localizeaza adresele IP ale biroului tau si ale angajatilor si creeaza excluderi.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Intra in Cont\u2192 Afisare\u2192 Filtre\u2192 Filtru nou\u2192 Exclude \u2192 trafic de la adresele IP\u2192care sunt egale cu <\/b><span style=\"font-weight: 400;\">si adauga adresele IP identificate.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1279\" src=\"http:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/02\/filtrare-ip-analytics-1024x499.jpg\" alt=\"filtrare ip analytics\" width=\"1024\" height=\"499\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/filtrare-ip-analytics-1024x499.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/filtrare-ip-analytics-150x73.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/filtrare-ip-analytics-300x146.jpg 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/filtrare-ip-analytics-1080x526.jpg 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/02\/filtrare-ip-analytics.jpg 1187w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><b><b>9. Contul de Analytics este legat de contul Search Console?<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Avantajul principal al conectarii contului de Analytics cu cel de Google Search Console este ca ai accesul la anumite date destinate optimizarii pentru motorul de cautare. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, sa zicem ca identifici o pagina din site cu o rata de click decenta, dar care ocupa pozitii joase in SERPs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consultand datele din Analytics, vei stii pe care dintre paginile site-ului trebuie sa iti concentrezi eforturile SEO.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conecteaza cele doua conturi din <\/span><b>Cont\u2192 Proprietate\u2192 Conectarea produselor\u2192 Toate produsele\u2192 Search Console\u2192 Conectati Search Console\u2192 Salvare<\/b><span style=\"font-weight: 400;\">. De asemenea, poti sa faci si ajustari la aceasta setare.<\/span><\/li>\n<\/ul>\n<h3><b style=\"line-height: 1.7em;\"><b>10. Contul de Analytics este legat de contul Ads?<\/b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dupa lansarea site-ului si, in cazul in care ai inceput sa faci si campanii Ads, e util sa conectezi contul de Ads cu cel de Analytics, pentru a centraliza datele intr-un singur cont.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activeaza legatura dintre cele doua conturi din <\/span><b>Cont \u2192 Proprietate\u2192 Conexiuni cu Google Ads<\/b><span style=\"font-weight: 400;\">. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verifica potrivirea dintre clici si sesiuni din ambele conturi. In mod normal, ar trebui sa fie cateva diferente, dar nu extreme.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daca ai mai mult decat un cont de Ads, verifica sa fie conectate toate cu contul de Google Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evita etichetarea adreselor URL de destinatie Ads in Analytics, deoarece aceasta se va suprapune cu etichetarea automata Ads<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Setarile pe care ti le-am enumerat in acest articol sunt primare cand vine vorba de pregatirea corecta a contului de Google Analytics pentru orice magazin online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rolul acestora este sa creeze o imagine de ansamblu, completa, pe baza careia tu, ca proprietar de magazin online sau marketer, sa fii constient in permanenta de stadiul in care se afla magazinul online si sa iti adaptezi eforturile de dezvoltare din mers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exista o multime de alte setari, mai avansate, pe care le poti realiza in site precum evenimente, filtre, tablou de bord, alerte personalizate, dimensiuni si metrici customizati etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu iti face griji, vom vorbi despre toate pe rand. Ca sa fii sigur ca ai acces la cele mai noi si practice informatii din sfera eCommerce iti recomand sa te abonezi la blog, iar daca ai anumite nelamuriri sau consideri ca am omis ceva in acest articol, te invit sa iti exprimi opinia in comentarii.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7+ Trenduri in analytics pentru eCommerce in 2026<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">1. <strong>GA4 ca standard unic<\/strong> \u2013 Universal Analytics a fost complet dezactivat. GA4 cu model bazat pe evenimente este acum singura optiune. Magazinele care au migrat corect au vizibilitate completa asupra parcursului clientului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. <strong>Server-side tracking<\/strong> \u2013 Cookie-urile third-party dispar. Server-side tagging prin Google Tag Manager recupereaza 20-30% din datele pierdute de ad blockers si cookie consent, oferind o imagine mai completa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. <strong>Consent Mode v2 obligatoriu<\/strong> \u2013 GDPR si Digital Markets Act cer Consent Mode v2 pentru advertising in UE. Configurarea corecta mentine 70-80% din datele de conversie chiar si cu consent refuzat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. <strong>AI Insights native in GA4<\/strong> \u2013 GA4 detecteaza automat anomalii, tendinte si oportunitati prin machine learning. Alertele automate notifica cand metrici cheie se abat de la normal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. <strong>Attribution multi-touch<\/strong> \u2013 Modelul data-driven attribution din GA4 distribuie creditul conversiei pe toate touchpoint-urile. Ofera o imagine reala a ROI-ului pe fiecare canal, nu doar last-click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. <strong>BigQuery export pentru analiza avansata<\/strong> \u2013 Exportul gratuit al datelor GA4 in BigQuery permite analize custom, segmentari avansate si predictii bazate pe SQL, accesibil si magazinelor mici.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. <strong>Dashboard-uri native complementare<\/strong> \u2013 Platformele eCommerce ofera analytics proprii care completeaza GA4. Datele native (comenzi, stocuri, marje) combinate cu datele de trafic ofera imaginea completa a business-ului.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Intrebari frecvente despre Google Analytics pentru magazinul online<\/span><\/h2>\n<h4><span style=\"font-weight: 400;\">De ce am nevoie de Google Analytics pentru magazinul online?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google Analytics iti arata de unde vine traficul, ce fac vizitatorii in site, unde ii pierzi si ce genereaza vanzari. Fara analytics, iei decizii pe baza de intuitie. Cu analytics corect configurat, ROI-ul marketingului creste cu 25-40%.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce este GA4 si cum difera de Universal Analytics?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">GA4 (Google Analytics 4) este versiunea actuala, bazata pe evenimente (nu pe sesiuni). Ofera tracking cross-platform (site + app), AI insights automate, attribution multi-touch si export BigQuery gratuit. Universal Analytics a fost dezactivat complet.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce evenimente de eCommerce trebuie sa configurez?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Esentiale: view_item, add_to_cart, begin_checkout, purchase, refund. Recomandate: view_item_list, select_item, add_to_wishlist, view_promotion, select_promotion. Gomag trimite automat aceste evenimente catre GA4.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum configurez conversiile in GA4?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In GA4, mergi la Admin > Events si marcheaza evenimentele importante ca &#8222;key events&#8221; (fostele conversii): purchase, begin_checkout, generate_lead. Seteaza si valori monetare pentru a calcula ROI-ul pe fiecare canal.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce este Consent Mode v2 si de ce e important?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Consent Mode v2 este obligatoriu in UE pentru advertising. Transmite semnale de consent catre Google, permitand modelarea conversiilor chiar si cand utilizatorii refuza cookie-urile. Fara el, pierzi pana la 30-40% din datele de advertising.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum vad ce produse se vand cel mai bine?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In GA4: Reports > Monetization > Ecommerce purchases. Pentru o vedere mai rapida si nativa, foloseste <a href=\"https:\/\/www.gomag.ro\/insights\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a> care afiseaza top produse, conversii si venituri direct in panoul de administrare.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum masor ROI-ul campaniilor de marketing?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Foloseste UTM parameters pe toate link-urile de campanie, seteaza conversiile cu valori monetare si analizeaza in GA4 > Advertising > Attribution. Modelul data-driven ofera cea mai precisa imagine a ROI-ului pe canal.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Google Analytics este suficient sau am nevoie de alt tool?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">GA4 acopera traficul si comportamentul. Completeaza cu Gomag Insights pentru date native de business (comenzi, marje, stocuri) si cu Google Search Console pentru performanta SEO. Impreuna, cele 3 ofera o imagine completa.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"De ce am nevoie de Google Analytics pentru magazinul online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google Analytics iti arata de unde vine traficul, ce fac vizitatorii si ce genereaza vanzari. 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Completeaza cu Gomag Insights pentru date native de business si cu Google Search Console pentru SEO.\"}}]}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"10 Reguli de setat in Google Analytics\",\"description\":\"Ghid complet pentru configurarea Google Analytics pentru magazinul tau online: evenimente, conversii, segmente si rapoarte esentiale.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/4AqanTBA9X4\/maxresdefault.jpg\",\"uploadDate\":\"2020-01-01\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=4AqanTBA9X4\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/4AqanTBA9X4\"}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stii care este cel mai mare avantaj al unui magazin online? Faptul ca, in postura de proprietar al unei afaceri eCommerce, esti capabil sa monitorizezi aproape tot. Lasam in afara discutiei campaniile online si offline care au scopul de a imbunatati imaginea de brand si notorietatea, deoarece aici lucrurile se complica putin. Partea si mai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Reguli De Setat in Google Analytics Pentru Magazinul Tau<\/title>\n<meta name=\"description\" content=\"10 reguli esentiale de setat in Google Analytics 4 pentru magazinul online: evenimente eCommerce, conversii, Consent Mode v2 si trenduri 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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