{"id":13537,"date":"2020-06-23T07:30:53","date_gmt":"2020-06-23T05:30:53","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=13537"},"modified":"2026-04-17T17:12:37","modified_gmt":"2026-04-17T14:12:37","slug":"secvente-de-email-follow-up","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/secvente-de-email-follow-up\/","title":{"rendered":"3 Secvente de email follow-up de care are nevoie afacerea ta"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despre secvente de email follow-up am mai pomenit atat pe blog, in video-uri, cat si in <\/span><a href=\"https:\/\/academia.gomag.ro\/ecommerce\/carte-ecommerce-no-bullshit.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cartea eCommerce no Bull$#!t<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar una e sa stii despre ele, si alta, cum sa le faci precis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca astazi vom discuta despre 3 secvente de email follow-up care iti vor transforma strategia in magazinul tau online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, te vor ajuta sa trezesti dorinta de cumparare a clientilor, sa le mentii interesul pentru produsele si afacerea ta sau sa ii reactivezi, atunci cand dau semne de indiferenta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partea buna e ca trimiterea mail-urilor se poate face automat asa ca, odata ce le setezi, ai tot timpul sa te ocupi de altceva, mai important si mai interesant pentru tine.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Secventa de email follow-up<\/strong> reprezinta o serie de email-uri automate trimise intr-o ordine prestabilita catre clienti sau potentiali clienti dupa o actiune specifica (comanda, abonare, abandon cos). Scopul secventelor de follow-up este sa mentina relatia cu clientul, sa creasca rata de conversie si sa genereze vanzari recurente prin comunicari personalizate si relevante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru trimiterea secventelor automate foloseste autorespondere setate cu MailChimp, Active Campaign, NewsMAN sau The Marketer si, catre clientii existenti, GoBots.<\/span><\/p>\n<h3><b>Cuprins: 3 Secvente de email follow-up pentru magazinul tau<\/b><\/h3>\n<p><strong><a href=\"#1\">1. Secvente de email follow-up dupa comanda<\/a><\/strong><\/p>\n<ul>\n<li><strong><a href=\"#2\">Mail-ul de confirmare comanda<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Mail de ajutor<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Mail de cerere recenzie<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Reminder discount<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Mail cross-sell<\/a><\/strong><\/li>\n<\/ul>\n<p><strong><a href=\"#7\">2. Secvente de email follow-up pentru intampinarea clientului<\/a><\/strong><\/p>\n<ul>\n<li><strong><a href=\"#8\">Mail de bun venit \/ Mail de prezentare + soft sell pe produsul vizitat<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Mail de invitatie spre celelalte canale<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Mail de prezentare a produselor vedeta<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Mail oferta + scarcity<\/a><\/strong><\/li>\n<\/ul>\n<p><strong><a href=\"#12\">3. Secvente de email follow-up pentru recuperarea cosului<\/a><\/strong><\/p>\n<ul>\n<li><strong><a href=\"#13\">Pana in 30 min de la abandon &#8211; Mail de recuperare simplu<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">24 ore de la abandon &#8211; Mail de recuperare cu un discount mic<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">48 ore de la abandon &#8211; Mail de recuperare cu discount + scarcity<\/a><\/strong><\/li>\n<\/ul>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Secvente de email follow-up dupa comanda<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cine sunt cei mai importanti utilizatori in magazinul tau?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exact, clientii. Cei care te-au platit deja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imediat dupa comanda, acestia se lupta cu doua emotii: satisfactia unei achizitii si stresul ca poate nu au luat chiar cea mai buna decizie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cum poti interveni tu pentru a consolida prima emotie si a o diminua pe cea de-a doua?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin mesaje personalizate, catre clientul tau, imediat dupa ce a cumparat.<\/span><br \/>\n<a name=\"2\"><\/a><\/p>\n<h3><b>A. Mail-ul de confirmare comanda<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Poate pentru majoritatea cititorilor e evident ca ziua buna ca, dupa ce clientul face o comanda, trebuie sa primeasca un mail cu confirmarea acesteia. Imediat. <\/span><i><span style=\"font-weight: 400;\">In mai putin de 5 minute.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ei bine, <\/span><i><span style=\"font-weight: 400;\">incurcate sunt caile internetului<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; exista inca magazine care nu o fac. Ceea ce e o greseala capitala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai nevoie de email-ul de confirmare comanda pentru a-ti linisti clientul si a-i intari convingerea ca, intr-adevar, a luat decizia buna.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13538 size-full\" title=\"mail-confirmare-comanda-exemplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-confirmare-comanda-exemplu.png\" alt=\"mail-confirmare-comanda-exemplu\" width=\"652\" height=\"658\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-confirmare-comanda-exemplu.png 652w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-confirmare-comanda-exemplu-480x484.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 652px, 100vw\" \/><\/p>\n<h3><b>Ce sa contina mail-ul de confirmare comanda?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un mesaj de multumire ca a comandat de la tine \/ Prezentarea ta si a echipei tale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rezumatul comenzii &amp; totalul &amp; imagini cu produsele comandate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Punctele de fidelitate obtinute (daca este cazul)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Datele de contact si identificare ale afacerii<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">(Optional) 2-3 bullets cu ce urmeaza sa se intample (ca o sa il suni pentru confirmare comanda &#8211; daca e cazul, ca o sa primeasca inca un mail in momentul in care comanda pleaca din depozitul tau, ca va primi un SMS cand curierul urmeaza sa ii livreze coletul etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Date de contact si o invitatie sa te sune daca are intrebari sau nelamuriri<\/span><\/li>\n<\/ul>\n<h4><b>Cum trimiti email-ul de confirmare comanda daca ai magazinul cu Gomag?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Mergi in <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930713-Email\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Continut &gt; Email<\/span><\/a><span style=\"font-weight: 400;\">. Aici ai sabloane pentru diverse tipuri de email-uri pe care le poti activa, edita si modifica dupa cum doresti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai sabloane inclusiv pentru <\/span><i><span style=\"font-weight: 400;\">finalizare comanda<\/span><\/i><span style=\"font-weight: 400;\"> (mail-ul care se trimite cand clientul tocmai ce ti-a dat comanda), pentru <\/span><i><span style=\"font-weight: 400;\">confirmarea comenzii<\/span><\/i><span style=\"font-weight: 400;\"> (momentul in care confirmi ca produsele urmeaza sa fie predate curierului) sau <\/span><i><span style=\"font-weight: 400;\">comanda livrata<\/span><\/i><span style=\"font-weight: 400;\"> (prin care anunti ca produsele au fost deja predate curierului).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca modifica-le cu mesajele tale si asigura-te ca le trimiti clientilor.<\/span><b><\/b><br \/>\n<a name=\"3\"><\/a><\/p>\n<h3><b>B. Mail de ajutor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dupa ce trimiti mail-ul \/ mail-urile de confirmare comanda, continua secventa cu un mesaj de educare &#8211; un tutorial sau cateva sfaturi de care clientul are nevoie dupa ce iti cumpara produsele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gandeste continutul la modul general, astfel incat acesta sa fie relevant, indiferent de produsele cumparate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate fi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Un tutorial de folosire<\/b><span style=\"font-weight: 400;\"> al produselor tale<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Prezentarea companiei tale<\/b><span style=\"font-weight: 400;\"> si a beneficiilor pe care le castiga pentru ca a devenit client<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un <\/span><b>articol cu ce sa faca in continuare<\/b><span style=\"font-weight: 400;\">: cum sa aiba grija de produsul respectiv, de exemplu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un <\/span><b>video de multumire <\/b><span style=\"font-weight: 400;\">+ sfaturi pentru activitatile in care se folosesc produsele tale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un <strong>l<\/strong><\/span><b>ink catre un infografic cu pasii urmatori<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un mail in care ii explici <\/span><b>de ce beneficii se bucura ca si client al tau:<\/b><span style=\"font-weight: 400;\"> beneficiile crearii unui cont, cum sa adune puncte de fidelitate si la ce sa le foloseasca, ce sa faca daca are intrebari sau are nevoie de consultanta etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dupa cum spuneam, gandeste-te la informatii relevante, universal valabile pentru clientii si site-ul tau si adauga-le in acest mail.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13539 size-large\" title=\"mail-educare\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-educare-1024x863.png\" alt=\"mail-educare\" width=\"1024\" height=\"863\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-educare-1024x863.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-educare-980x826.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-educare-480x405.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De multe ori, clientii nici nu isi dau seama ca au nevoie de aceste date. Asa ca ii vei surprinde placut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti seta un astfel de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011400254-Email-Bot\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">email cu ajutorul unui GoBot<\/span><\/a><span style=\"font-weight: 400;\">, care se trimite la cateva ore \/ o zi din momentul in care comanda ajunge, de exemplu, intr-un anumit status [ex. Comanda finalizata (facturata)]<\/span><br \/>\n<a name=\"4\"><\/a><\/p>\n<h3><b>C. Mail de cerere recenzie<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Daca ai magazinul de ceva vreme, stii deja cat de importante sunt recenziile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si, poate, ti se pare foarte greu sa le obtii. Insa stii vorba aceea, <\/span><i><span style=\"font-weight: 400;\">bate fierul cat e cald<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cel mai bun moment in care sa ceri o recenzie, iar sansele sa o obtii sa fie si ele bune, e dupa ce produsele au ajuns la client sau a trecut prin perioada standard de consumare a produsului respectiv.<\/span><\/p>\n<p><b>In general, e ok sa trimiti un mail de cerere recenzie la 5-7 zile dupa ce coletul a ajuns la client.<\/b><\/p>\n<h3><b>Ce sa adaugi in mail-ul de cerere recenzie?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un <\/span><b>multumesc <\/b><span style=\"font-weight: 400;\">pentru faptul ca a cumparat<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Aminteste-i ce a cumparat<\/b><span style=\"font-weight: 400;\">, fie ii listezi toate produsele cumparate, fie unul catre care vrei sa atragi atentia (cel mai scump, de exemplu)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Invita-l sa iti lase un review<\/b><span style=\"font-weight: 400;\"> &#8211; tot ce trebuie e sa dea click pe link-ul produsului si sa iti spuna cum i se pare produsul respectiv.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ar fi indicat sa adaugi <\/span><b>1-2 intrebari specifice<\/b><span style=\"font-weight: 400;\">, care sa il ghideze in crearea testimonialului: cum te ajuta produsul? Ai recomanda produsul si prietenilor tai? Ce ti-a placut cel mai mult la produs \/ magazinul nostru? etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finalizeaza email-ul <\/span><b>reamintindu-i ca te poate contacta oricand<\/b><span style=\"font-weight: 400;\"> daca are intrebari<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optional, poti adauga un <\/span><b>cod de reducere<\/b><span style=\"font-weight: 400;\"> pentru urmatoarea comanda \/ un voucher daca e de acord sa iti lase o recenzie.<\/span><\/li>\n<\/ul>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13540 size-large\" title=\"cere-review-aplicatie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/cere-review-aplicatie-1024x481.png\" alt=\"cere-review-aplicatie\" width=\"1024\" height=\"481\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/cere-review-aplicatie-980x461.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/cere-review-aplicatie-480x226.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/h4>\n<h4><b>Cum trimiti un mail de cerere recenzie din Gomag?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Activeaza <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111774-Review-uri-Automate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aplicatia Review-uri Automate<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag Apps. Apoi editeaza mail-ul cu abordarea si datele tale, stabileste timpul de trimitere si celelalte detalii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odata mail-ul setat, se va trimite automat in intervalul de timp stabilit, fara ca tu sa iti mai bati capul.<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h3><b>D. Reminder discount<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Multe magazine ofera un cod de reducere in mail-ul de dupa confirmarea comenzii. Acesta functioneaza ca un stimulent pentru urmatoarea comanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa, la drept vorbind, foarte putini cumpara a doua oara <\/span><span style=\"font-weight: 400;\">imediat<\/span><span style=\"font-weight: 400;\"> dupa ce au facut o comanda. Se gandesc, mai degraba, ca vor folosi codul pe viitor &#8211; la o data incerta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uite, de aceea trimiti acest email, de reminder discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dupa mail-ul de cerere review, e un moment bun sa ii amintesti clientului ca are un cod de reducere (daca nu i l-ai dat pana acum, il poti adauga in acest email) si sa il inviti sa il foloseasca.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13541 size-large\" title=\"reminder-discount\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/reminder-discount-1024x557.png\" alt=\"reminder-discount\" width=\"1024\" height=\"557\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/reminder-discount-1024x557.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/reminder-discount-980x533.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/reminder-discount-480x261.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><b>Seteaza email-ul cu un Email Bot din Gomag, pe care il trimiti la o zi, de exemplu, dupa ce ai trimis email-ul de cerere recenzie.<\/b><br \/>\n<a name=\"6\"><\/a><\/p>\n<h3><b>E. Mail cross-sell<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Acest mail poate fi fuzionat cu mail-ul de reminder discount &#8211; practic, oferi discount-ul si cateva exemple de produse complementare la produsul comandat initial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau, poate fi trimis dupa mail-ul de reminder discount, ca un post reminder + sugestii cross-sell.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13542 size-large\" title=\"promovare-produs-cross-sell\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/promovare-produs-cross-sell-1024x487.png\" alt=\"promovare-produs-cross-sell\" width=\"1024\" height=\"487\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/promovare-produs-cross-sell-980x466.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/promovare-produs-cross-sell-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste Email Bot din Gomag pentru a stabili automat si produsele care intra la cross-sell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/promovarea-unui-produs-pe-email\/\"><b>Strategii de promovare a unui produs pe email \u2013 6 Idei pentru mai multe vanzari<\/b><\/a><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>2. Secvente de email follow-up pentru intampinarea clientului<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cunoscut si ca onboarding, aceasta serie de email-uri are rolul de a familiariza lead-ul (proaspatul abonat) cu brandul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, aici te prezinti clientului, il ghidezi spre noi puncte de contact cu magazinul si il \u201cincalzesti\u201d sau pregatesti (cum vrei sa-i zici) pentru a cumpara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automatizeaza mail-urile din aceasta serie folosind MailChimp, ActiveCampaign sau alta aplicatie de emailing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu GoBoti nu poti trimite secvente catre lead-uri, ci doar catre clienti (ale caror date le ai in platforma).<\/span><b><\/b><br \/>\n<a name=\"8\"><\/a><\/p>\n<h3><b>A. Mail de bun venit \/ Mail de prezentare + soft sell pe produsul vizitat<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Exista doua moduri in care poti privi acest prim mail din secventa de intampinare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unu, poate fi un <\/span><b>simplu mail de bun venit, care sa nu includa produse<\/b><span style=\"font-weight: 400;\">. Rolul lui ar fi doar acela de a-i cere sa confirme abonarea, de exemplu, alaturi de o mica prezentare a magazinului.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13543 size-full\" title=\"inceput-mail-onboarding\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/inceput-mail-onboarding.png\" alt=\"inceput-mail-onboarding\" width=\"744\" height=\"488\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/inceput-mail-onboarding.png 744w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/inceput-mail-onboarding-480x315.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 744px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sau o invitatie sa te urmareasca si pe Social Media, de exemplu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doi,<\/span><b> mail-ul de bun venit poate fi un follow-up tranzactional<\/b><span style=\"font-weight: 400;\">. La ce ma refer?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin automatisme, adaugi in mail-ul de bun venit un cod de reducere pentru exact produsul la care s-a uitat inainte sa iti dea adresa de email (sau produse generale despre care ai mentionat in continutul citit de lead anterior abonarii).<\/span><\/p>\n<h4><b>Trimite mail-ul de bun venit imediat sau in primele 5 minute de la abonare.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Pont!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il poti anunta din primul mail ca urmeaza sa primeasca x mesaje din partea ta (cate mail-uri ai in secventa), si ca ii pregatesti ceva special, asa ca sa stea cu ochii pe inbox.<\/span><b><\/b><br \/>\n<a name=\"9\"><\/a><\/p>\n<h3><b>B. Mail de invitatie spre celelalte canale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Aici ma refer mai degraba la blogul magazinului (si la cele mai populare articole din blogul tau) sau la grupul de Facebook (daca ai).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scopul celui de-al doilea mail din serie este sa consolideze conexiunea intre lead-ul tau si brand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13545 size-large\" title=\"secventa-onboarding-mail\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/secventa-onboarding-mail-1024x863.png\" alt=\"secventa-onboarding-mail\" width=\"1024\" height=\"863\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/secventa-onboarding-mail-1024x863.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/secventa-onboarding-mail-980x826.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/secventa-onboarding-mail-480x404.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a-i conferi mai multa forta, adauga in email unul sau mai multe testimoniale de la clientii multumiti (inclusiv poze sau video).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita sa iti personalizezi semnatura cu icon-uri (link-uri) catre canalele tale Social Media, blog, podcast sau orice alt canal pe care esti prezent constant.<\/span><\/p>\n<p><b>Trimite mail-ul de invitatie la 24 de ore din momentul in care lead-ul a intrat in baza.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum sa Ai O Baza De Date cu Adrese de Email care Genereaza Vanzari\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/3tMpGQUNmnw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cand-sa-trimiti-email-uri\/\"><b>Cand sa trimiti email-uri tranzactionale &amp; marketing \u2013 Intervalul de aur<\/b><\/a><b><\/b><br \/>\n<a name=\"10\"><\/a><\/p>\n<h3><b>C. Mail de prezentare a produselor vedeta<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In cea de-a treia zi de la abonare, e momentul sa devii tranzactional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trimite un mail in care prezinti clientului 3-5 produse vedeta, cele mai populare in magazinul tau SAU produsele pe care le-a vizualizat deja in site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adauga imaginea produselor, pret si buton de <\/span><i><span style=\"font-weight: 400;\">Comanda acum<\/span><\/i><span style=\"font-weight: 400;\">, plus reducerea (daca produsele respective au pretul redus).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Am redus numarul produselor pe care le adaugi in email deoarece cu cat optiunile sunt mai restranse si mail-ul e mai curat, cu atat sansele sa vinzi cresc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13544 size-large\" title=\"secventa-onboarding-promotie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/secventa-onboarding-promotie-1024x736.png\" alt=\"secventa-onboarding-promotie\" width=\"1024\" height=\"736\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/secventa-onboarding-promotie-1024x736.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/secventa-onboarding-promotie-980x704.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/secventa-onboarding-promotie-480x345.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Desigur, in partea de sus a email-ului ii poti oferi lead-ului si un cod de reducere (optional, acesta poate fi valabil, sa zicem, 48 de ore).<\/span><br \/>\n<a name=\"11\"><\/a><\/p>\n<h3><b>D. Mail oferta + scarcity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O continuare a mail-ului cu produsele vedeta, in cea de-a patra zi de la abonare, trimite un email cu o oferta mai extinsa, pentru multiple produse, alaturi de cel putin un element de scarcity: numaratoare inversa, stoc limitat, editie limitata etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar, in cazul in care ai adaugat o numaratoare inversa in mail-ul precedent, acest mail va functiona ca un reminder pentru oferta respectiva.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evita sa adaugi aici produse cu link catre pagini specifice de produse. Mai degraba, foloseste un banner pentru intreaga oferta si un link catre landing page-ul ofertei respective.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13546\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/email-oferta-weekend.png\" alt=\"email-oferta-weekend\" width=\"903\" height=\"898\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/email-oferta-weekend.png 903w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/email-oferta-weekend-480x477.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 903px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">E indicat sa ai un landing page evergreen pentru produsele vedeta, care sa poata fi accesat indiferent de momentul in care se aboneaza lead-urile tale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/storytelling-in-email-marketing\/\"><b>Storytelling in Email Marketing \u2013 De ce sa spui povestea afacerii tale<\/b><\/a><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>3. Secvente de email follow-up pentru recuperarea cosului<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trei sferturi dintre potentialii tai clienti abandoneaza cosul in magazin. Statisticile in ceea ce priveste rata de abandon a cosului nu au facut decat sa creasca in ultimii ani.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si e simplu sa intelegem de ce. A crescut numarul de oferte competitoare, iar atentia clientilor este din ce in ce mai usor de distras.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partea buna e ca exista diferite tactici prin care sa scazi rata respectiva si sa recuperezi cosurile pline de bani. Una dintre aceste tactici e mail-ul de recuperare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau chiar o secventa intreaga \ud83d\ude42\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119593-Recuperare-Cos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aplicatia Recuperare Cos<\/span><\/a><span style=\"font-weight: 400;\">, din Gomag (disponibila incepand de la abonamentul Pro), pentru a automatiza aceste mail-uri.<\/span><br \/>\n<a name=\"13\"><\/a><\/p>\n<h3><b>A. Pana in 30 min de la abandon &#8211; Mail de recuperare simplu<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Suntem obisnuiti deja sa primim un mail sau sa vedem o reclama de recuperare cos, care ne promite un discount daca alegem sa facem achizitia acum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa discount-urile nu sunt raspunsul la tot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si, de cele mai multe ori, clientul nu abandoneaza cosul pentru ca vrea sa vada daca ii dai un discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ci pur si simplu e distras: i se face foame, primeste o notificare, il intreaba un coleg ceva la lucru\u2026 se intampla ceva care ii distrage atentia de la ceea ce facea.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13548 size-large\" title=\"recuperare-cos-exemplu-email\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/recuperare-cos-exemplu-email-1024x455.png\" alt=\"recuperare-cos-exemplu-email\" width=\"1024\" height=\"455\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/recuperare-cos-exemplu-email-980x436.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/recuperare-cos-exemplu-email-480x214.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pentru acesti clienti, e ok sa incepi procesul de recuperare cu un simplu mail de reamintire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sa ii spui, <\/span><i><span style=\"font-weight: 400;\">\u201csalut, ai vazut ceva in magazinul nostru care iti place, asa ca ti l-am pus deoparte. Nu uita sa finalizezi comanda, ca sa te poti bucura in intregime de experienta pe care ti-o doresti<\/span><\/i><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ma rog, poti folosi ce abordare doresti tu, dar in acest mail mai bine sa nu ii faci (inca) o oferta.<\/span><b><\/b><br \/>\n<a name=\"14\"><\/a><\/p>\n<h3><b>B. 24 ore de la abandon &#8211; Mail de recuperare cu un discount mic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In al doilea mail treci la artileria grea. Un cod de reducere, cu o valoare nu foarte mare, pe care il poate folosi pentru a obtine produsele dorite, la un pret mai bun.<\/span><br \/>\n<a name=\"15\"><\/a><\/p>\n<h3><b>C. 48 ore de la abandon &#8211; Mail de recuperare cu discount + scarcity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Daca nici dupa cel de-al doilea mail nu cumpara, trimite ultimul email din secventa, insotit de un element de urgentare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13547 size-large\" title=\"mail-recuperare-cos\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-recuperare-cos-1024x488.png\" alt=\"mail-recuperare-cos\" width=\"1024\" height=\"488\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-recuperare-cos-980x467.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/06\/mail-recuperare-cos-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cel mai ok functioneaza o numaratoare inversa valabila extrem de putin timp (de ex. 30 de minute).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nici macar nu trebuie sa adaugi cronometrul in mail &#8211; atrage-l pe client in site unde sa ai activat un hello bar care numara x minute pana in momentul expirarii ofertei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/12-tipuri-de-email\/\"><b>12 tipuri de email pe care ar trebui sa le trimiti clientilor<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">La inceput, aceste secvente de email follow-up pot parea destul de complicate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar, crede-ma, odata ce te apuci de ele, va fi chiar distractiv sa vezi ce iese.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Am adaugat in articol cateva intervale de timp recomandate pentru trimiterea email-urilor, dar sa stii ca nu sunt batute in cuie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca in magazinul tau comportamentul de cumparare este diferit, oamenii iau decizia intr-un interval mai scurt sau mai lung de timp, atunci poti avea o secventa mai rapida sau mai lenta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tine cont de acest aspect atunci cand creezi si setezi email-urile follow-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vrei o platforma care te ajuta sa vinzi in mod automat? <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">Incearca Gomag<\/span><\/a><span style=\"font-weight: 400;\"> gratuit si descopera cum iti cresti magazinul mai rapid si mai simplu, cu minimum de efort!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Trenduri email follow-up 2026<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email-ul ramane cel mai profitabil canal de marketing digital in 2026, cu un ROI mediu de 36:1. Iata tendintele care transforma secventele de follow-up:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. Hiperpersonalizare cu AI generativ.<\/strong> Continutul email-urilor se genereaza dinamic pentru fiecare destinatar: subiect, text, produse recomandate si CTA-uri &#8211; totul adaptat pe baza comportamentului si preferintelor individuale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Secvente omnichannel integrate.<\/strong> Follow-up-ul nu mai este doar pe email &#8211; secventele combina email, SMS, WhatsApp si notificari push intr-un flux unic, alegand automat canalul preferat al fiecarui client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Send-time optimization bazat pe AI.<\/strong> Algoritmii determina momentul optim de trimitere pentru fiecare destinatar individual, crescand rata de deschidere cu pana la 25% fata de trimiterea in masa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. Email-uri interactive cu AMP.<\/strong> Elementele interactive (caruseluri de produse, formulare, butoane de rating) permit clientilor sa actioneze direct din inbox fara sa deschida site-ul, reducand frictiunea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Secvente de win-back predictive.<\/strong> In loc sa astepte 30-60 de zile de inactivitate, sistemele AI prezic cand un client este pe cale sa devina inactiv si declanseaza secventa de reactivare preventiv.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. UGC integrat in email-uri.<\/strong> Recenziile, fotografiile si testimonialele clientilor sunt incluse automat in email-urile de follow-up, crescand autenticitatea si rata de conversie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Analiza sentimentului si adaptare automata.<\/strong> Sistemele analizeaza raspunsurile si interactiunile clientilor si ajusteaza automat tonul, frecventa si continutul secventelor de follow-up.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Intrebari frecvente despre secvente de email follow-up<\/span><\/h3>\n<h4>Ce este o secventa de email follow-up?<\/h4>\n<p><span style=\"font-weight: 400;\">O secventa de email follow-up este o serie de email-uri automate trimise in ordine prestabilita dupa ce un client sau potential client efectueaza o actiune (comanda, abonare la newsletter, abandon cos). Scopul este mentinerea relatiei si cresterea conversiilor.<\/span><\/p>\n<h4>Cate email-uri ar trebui sa aiba o secventa de follow-up?<\/h4>\n<p><span style=\"font-weight: 400;\">In medie, o secventa eficienta are intre 3 si 7 email-uri, distribuite pe parcursul a 2-4 saptamani. Numarul exact depinde de tipul secventei: un follow-up post-comanda poate avea 3-4 email-uri, in timp ce o secventa de nurturing poate avea 5-7.<\/span><\/p>\n<h4>Care sunt cele mai importante secvente de follow-up pentru un magazin online?<\/h4>\n<p><span style=\"font-weight: 400;\">Cele 3 secvente esentiale sunt: secventa de bun venit (pentru abonati noi), secventa de recuperare cos abandonat (pentru conversii pierdute) si secventa post-comanda (pentru retentie si recenzii). Fiecare adreseaza un moment critic in relatia cu clientul.<\/span><\/p>\n<h4>Cat de des ar trebui sa trimit email-uri de follow-up?<\/h4>\n<p><span style=\"font-weight: 400;\">Frecventa optima variaza: pentru recuperare cos abandonat, primul email la 1 ora, al doilea la 24 ore, al treilea la 72 ore. Pentru secventele de nurturing, un email la 2-3 zile este un ritm bun. Testeaza si adapteaza in functie de rata de dezabonare.<\/span><\/p>\n<h4>Cum masoare eficienta secventelor de follow-up?<\/h4>\n<p><span style=\"font-weight: 400;\">Urmareste acesti KPI: rata de deschidere (target: 20-30%), rata de click (target: 2-5%), rata de conversie, venitul generat per email, rata de dezabonare (sub 0.5%) si ROI-ul total al secventei.<\/span><\/p>\n<h4>Ce subiecte de email au cele mai bune rate de deschidere?<\/h4>\n<p><span style=\"font-weight: 400;\">Subiectele personalizate (cu numele clientului sau produsul vizualizat), cele care creeaza urgenta (&#8222;Oferta expira in 24h&#8221;), cele cu cifre (&#8222;3 produse pentru tine&#8221;) si cele cu intrebari au cele mai bune rate de deschidere.<\/span><\/p>\n<h4>Pot automatiza complet secventele de follow-up?<\/h4>\n<p><span style=\"font-weight: 400;\">Da, secventele de follow-up sunt proiectate sa functioneze complet automat. Odata configurate, se declanseaza automat in functie de actiunile clientilor. In Gomag, poti folosi GoBot pentru a configura si automatiza aceste secvente fara cunostinte tehnice.<\/span><\/p>\n<h4>Cum evit sa ajung in spam cu email-urile de follow-up?<\/h4>\n<p><span style=\"font-weight: 400;\">Foloseste doar liste de abonati cu consimtamant (GDPR), autentifica domeniul cu SPF, DKIM si DMARC, mentine o rata de dezabonare sub 0.5%, include link de dezabonare vizibil, evita cuvintele spam si trimite de pe un domeniu cu reputatie buna.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\"@type\": \"Question\", \"name\": \"Ce este o secventa de email follow-up?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"O serie de email-uri automate trimise in ordine prestabilita dupa o actiune a clientului (comanda, abonare, abandon cos) pentru mentinerea relatiei si cresterea conversiilor.\"}},\n    {\"@type\": \"Question\", \"name\": \"Cate email-uri ar trebui sa aiba o secventa de follow-up?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"In medie 3-7 email-uri distribuite pe 2-4 saptamani. 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In Gomag poti folosi GoBot pentru configurare fara cunostinte tehnice.\"}},\n    {\"@type\": \"Question\", \"name\": \"Cum evit sa ajung in spam cu email-urile de follow-up?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Foloseste liste cu consimtamant GDPR, autentifica domeniul cu SPF\/DKIM\/DMARC, mentine dezabonare sub 0.5% si evita cuvintele spam.\"}}\n  ]\n}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"VideoObject\",\"name\":\"3 Secvente de email follow-up de care are nevoie afacerea ta\",\"description\":\"3 Secvente de email follow-up de care are nevoie afacerea ta - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/3tMpGQUNmnw\/maxresdefault.jpg\",\"uploadDate\":\"2020-06-23\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=3tMpGQUNmnw\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/3tMpGQUNmnw\",\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despre secvente de email follow-up am mai pomenit atat pe blog, in video-uri, cat si in cartea eCommerce no Bull$#!t. Dar una e sa stii despre ele, si alta, cum sa le faci precis. Asa ca astazi vom discuta despre 3 secvente de email follow-up care iti vor transforma strategia in magazinul tau online. Practic, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 secvente de email follow-up de care are nevoie afacerea ta<\/title>\n<meta name=\"description\" content=\"Descopera 3 secvente de email follow-up esentiale pentru magazinul tau online: bun venit, recuperare cos abandonat si post-comanda. 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