{"id":14645,"date":"2020-12-17T08:44:38","date_gmt":"2020-12-17T06:44:38","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=14645"},"modified":"2026-04-14T04:38:18","modified_gmt":"2026-04-14T01:38:18","slug":"strategie-marketing-online-pentru-urmatoarele-12-luni","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/strategie-marketing-online-pentru-urmatoarele-12-luni\/","title":{"rendered":"Strategia ta de marketing online pentru urmatoarele 12 luni [Podcast]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tu cum stai cu strategia ta de marketing online?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multi antreprenori, in special incepatorii, se simt destul de coplesiti de acest proces esential pentru <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">business-ul lor online<\/span><\/a><span style=\"font-weight: 400;\">, si este de inteles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In episodul de astazi din <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/doza-ecommerce\/\"><span style=\"font-weight: 400;\">Doza de eCommerce<\/span><\/a><span style=\"font-weight: 400;\"> iti vorbesc despre cele mai importante canale de marketing pe care le poti folosi pentru business-ul tau.<\/span><\/p>\n<p><strong>Vezi cum sa atragi trafic in site, cum sa iti fidelizezi clientii si cum sa iti gestionezi campaniile de marketing intr-o maniera smart.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sunt convins ca aceste informatii iti vor prinde foarte bine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, sa incepem.<\/span><\/p>\n<p><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Strategia de marketing online pe 12 luni<\/strong> este planul complet de actiuni de promovare digitala pe care un magazin online il urmeaza pe parcursul unui an intreg. Include obiective SMART, alegerea canalelor (SEO, PPC, email, social media), calendar de continut, buget alocat pe canale, KPI-uri de monitorizat si ajustari trimestriale bazate pe date.<\/div>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15071198\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Aboneaza-te la podcastul nostru in aplicatia preferata<\/strong><\/p>\n<span style=\"display:none\" class=\"tl-placeholder-f-type-shortcode_15394\"><\/span>\n<h2><strong>Cuprins: Strategia ta de marketing online pentru urmatoarele 12 luni<\/strong><\/h2>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong><a href=\"#1\">Care sunt canalele de marketing disponibile in online si cu care sa incepi<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Stabileste o strategie pentru fidelizarea clientilor<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Seteaza un set de obiective<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Cum sa ai grija de clientii premium ai magazinului tau online<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Organizarea este mama invataturii si (a performantei)<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><strong><a name=\"1\"><\/a>Care sunt canalele de marketing disponibile in online si cu care sa incepi<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Exista doua tipuri de canale de marketing cu care poti jongla in procesul de crestere a magazinului tau online.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canale de marketing organice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canale de marketing platite<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sa le luam pe rand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/reguli-de-marketing-scoala-veche\/\"><b>6 Reguli de marketing din scoala veche, care valoreaza milioane<\/b><\/a><\/p>\n<h3><strong>Marketing-ul organic<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Aici vorbim despre SEO (identificare cuvinte cheie), metas-uri produse\/ categorii, analiza competitiei (cine, cum si unde se promoveaza).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apeland la acest tip de canal, iti recomand sa incepi prin a te ocupa de optimizarea magazinului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creeaza un cont de Google Search Console si introdu sitemap-ul. Google il va folosi pentru a indexa corect site-ul. Apoi, leaga si contul de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360001651534-Google-Analytics\"><span style=\"font-weight: 400;\">Analytics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si<\/span><span style=\"font-weight: 400;\">:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/marketing-in-site-8-aplicatii-infografic\/\"><b>Marketing in site \u2013 8 Aplicatii care iti simplifica munca [Infografic]<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Bun!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urmatoarea etapa este <\/span><b>crearea si optimizarea conturilor de Social Media<\/b><span style=\"font-weight: 400;\"> si stabilirea primelor postari pe care le poti face acolo.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing online - Strategii pentru campanii de promovare\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/QsR12mHKgL4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Important este sa iti gandesti postarile de asa natura incat sa oferi valoare utilizatorilor, precum si motive pentru care merita sa te urmareasca (mergi pe postari educative\/ informationale pentru inceput).<\/span><\/p>\n<p><b>Blogul<\/b><span style=\"font-weight: 400;\"> magazinului este un alt canal foarte important de marketing organic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca blogul tau este gol, iti recomand sa incepi cu un articol despre povestea ta\/ povestea business-ului tau (cum ai inceput, de ce ai inceput).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tot in zona blogului, iti recomand sa identifici top 2-3 produse\/ categorii pe care vrei sa le vinzi si sa faci articole evergreen care aduc valoare pentru cititori\/ utilizatori.<\/span><\/p>\n<h4><strong>NOU!<\/strong><\/h4>\n<p>Am lansat functionalitatea Blog direct in platforma Gomag. Fii pe faza, urmeaza un webinar exclusiv pentru clienti, in care iti explicam cum functioneaza.<\/p>\n<h3><strong>Ai postat articolul, acum ce urmeaza?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Dupa ce ai postat articolele, ai optiunea de lead generation sau cea de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930453-Cos-de-Cumparaturi\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">buton de cumparaturi <\/span><\/a><span style=\"font-weight: 400;\">(daca esti client Gomag).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce sunt acestea si cum te ajuta?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca vrei sa faci lead generation exista aplicatii care iti permit sa captezi adrese de e-mail, pe care le poti folosi in campaniile tale de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In cazul acesta poti folosi: Facebook Messenger, formulare in site, <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360021309393-ManyChat\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ManyChat<\/span><\/a><span style=\"font-weight: 400;\"> sau <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pop-up-uri<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asigura-te ca setezi in blog contul de Analytics care te ajuta sa masori traficul, si <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005077434-Facebook-Pixel\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Facebook pixel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>E-mail marketing-ul<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Alege si un serviciu de e-mail marketing si gandeste-te la tipul de mesaje care vrei sa ajunga la clientii tai.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15242 size-full\" title=\"email-marketing-newsletter\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-newsletter.jpg\" alt=\"email-marketing-newsletter\" width=\"307\" height=\"607\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-newsletter.jpg 307w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-newsletter-152x300.jpg 152w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-newsletter-76x150.jpg 76w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-newsletter-101x200.jpg 101w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><\/p>\n<h3><b>Crearea unui cont de YouTube<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nu iti trebuie o aparatura de ultima generatie pentru a filma videoclipuri pentru Youtube. Poti face acest lucru si cu un simplu telefon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti concepe materiale cu echipa care sa capteze atmosfera din compania ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sauuu\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti apela la servicii pro care sa iti conceapa clipuri de prezentare pe care sa le promovezi pe retelele sociale pe care le folosesti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atunci cand lucrurile incep sa se miste in directia buna si iti doresti sa amplifici eforturile si rezultatele afacerii tale, e momentul sa te concentrezi asupra\u2026<\/span><\/p>\n<h3><strong>Marketing-ului platit<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In aceasta categorie intra:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ads (care dau rezultate destul de rapid)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads (care iti pozitioneaza site-ul in topul cautarilor in Google)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colaborari cu influenceri\/ micro-influenceri (poti cauta sa fie din nisa ta\/ aceeasi zona geografica etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bloggeri (poti trimite produse la review &#8211; acest lucru va creste credibilitatea business-ului tau)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Afilierea (<\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005077374-2Performant-\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2Performant<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparatoare de preturi\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vanzare pe marketplace<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In ceea ce priveste vanzarea pe marketplace, poti identifica produsele de top pe care vrei sa le vinzi, precum si produsele complementare (produse pe care le poti vinde ca accesorii).<\/span><\/p>\n<h4><b>Pont!<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Listeaza in marketplace produsele principale, iar accesoriile vinde-le pe site-ul tau.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/2dosfwWsmQBSh8lHxB\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">via GIPHY<\/p>\n<h2><strong><a name=\"2\"><\/a>Stabileste o strategie pentru fidelizarea clientilor<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Exista multe magazine online care, la anumite comenzi, adauga in colete diferite vouchere cadou pe care clientul le poate folosi la urmatoarea comanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este bine ca ai inceput sa ai clienti\/ vanzari, dar acum trebuie sa te ocupi si de retentia lor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15252\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-newsletter-300x120.png\" alt=\"email-marketing-newsletter\" width=\"540\" height=\"216\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-newsletter-300x120.png 540w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-newsletter-480x192.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, identifica produsele\/ categoriile unde poti sa oferi puncte cadou pentru clientii tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti concepe si o scrisoare de multumire pe care sa o adaugi in colet la fiecare comanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sunt acele gesturi aparent mici si nesemnificative care fac diferenta si determina clientul sa isi aminteasca de tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, identifica si acele momente in care poti oferi clientilor un mic cadou (breloc, pix, mostre etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/principalele-strategii-de-fidelizare-a-clientilor-in-ecommerce\/\"><b>Principalele strategii de fidelizare a clientilor in eCommerce<\/b><\/a><\/p>\n<h2><strong><a name=\"3\"><\/a>Seteaza un set de obiective<\/strong><\/h2>\n<h4><strong>Ce te-ar interesa sa obtii intr-un interval de 12 luni?<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cresterea cifrei de afaceri?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cresterea echipei?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cresterea numarului de clienti care se intorc?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daca\/ cate produse noi poti aduce in magazin (dar care sa genereze vanzari)?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dupa ce iti stabilesti aceste obiective, trebuie sa te gandesti si la strategia pe care o poti aplica pentru a le atinge.<\/span><\/p>\n<h5><strong>Iata cateva strategii care te pot ajuta in acest sens:<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targetari prin PPC\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concursuri pentru achizitia de clienti, awareness etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parteneriate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizare evenimente (e mai greu in offline in contextul actual, dar pentru online poti organiza live-uri\/ evenimente virtuale de amploare\/ webinarii)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsorizari (poti sponsoriza anumite evenimente care iti pot pozitiona afacerea in fata clientilor potentiali)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vreau sa retii un lucru esential &#8211; scopul tau ca business online este sa aduci trafic in site si sa-l transformi in clienti.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/xT1R9XrWcLmW4xOscE\" width=\"480\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">via GIPHY<\/p>\n<p>\u00a0<span style=\"font-weight: 400;\">Cu alte cuvinte, utilizatorul trebuie transformat in contact, iar contactul in client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In acest context, este indicat sa atragi atentia prin ceva. Cum pot face asta? Oferind ceva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ofera un voucher, cadou, ebook-uri, materiale audio\/ video, puncte de fidelitate pentru comenzi sau anumite produse pe care tu vrei sa le vinzi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aceste actiuni se pot face prin landing page-uri sau pop-up-uri in functie de categorii\/ produse pe care tu vrei sa le marketezi.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Te mai poti folosi si de <\/span><b>teasing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Anunta ca urmeaza sa lansezi magazinul\/ o gama noua de produse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In acest context, vii cu promisiunea de a oferi un discount\/ voucher, material informativ.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti face acest tip de comunicare si cu ajutorul unui <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004919954-Hello-Bar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hello Bar<\/span><\/a><span style=\"font-weight: 400;\"> din platforma Gomag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/creste-performanta-campaniilor-de-remarketing-cu-hellobar\/\"><b>Creste Performanta Campaniilor de Remarketing pe Gomag cu HelloBa<\/b><\/a><b>r<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ce vreau sa retii&#8230;<\/span><\/p>\n<h4><strong>Programul de fidelizare este foarte important pentru business-ul tau online.\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Iti recomand sa testezi cat mai multe actiuni si sa vezi care dintre ele functioneaza mai bine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai mult, punctele de fidelitate sunt folosite si de magazinele mari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca business-ul tau e la inceput, este foarte posibil sa fii concentrat pe algoritmi sau targetari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Intr-adevar, este important sa aduci trafic\/ clienti noi in site, dar e mai important sa ai grija de ei.<\/span><\/p>\n<h2><strong><a name=\"4\"><\/a>Cum sa ai grija de clientii premium ai magazinului tau online<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Clientii se impart si ei in mai multe categorii: sunt cei care cumpara o data, sunt cei care revin ocazional si sunt cei care vin si cumpara mai mult\/ scump.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toti clientii sunt importanti si, dupa cum spuneam, trebuie sa ai grija de ei.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gandeste-te la o strategie pentru a ramane intiparit in mintea clientilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, poti face campanii de impact in cadrul carora sa oferi transport gratuit, o garantie extinsa pentru anumite produse, cadouri sau consultanta pentru clientii care cumpara mai mult, de exemplu.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/hpEfWyx4W2dGU4kPbz\" width=\"480\" height=\"428\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">via GIPHY<\/p>\n<p>\u00a0<span style=\"font-weight: 400;\">Mai mult, poti crea un grup special pe Facebook\u00a0 in care sa inviti anumiti clienti sa participe la discutii cu anumiti influenceri dintr-o anumita nisa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau\u2026<\/span><\/p>\n<h3><strong>Iti poti invita clientii de top sa faca parte din business-ul tau.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Adica?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sa impartaseasca experienta lor cu produsele cumparate din magazinul tau si sa vorbeasca despre cum au reusit sa-si rezolve problemele\/ nevoile cu ajutorul lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cand vine vorba despre retentia clientilor sunt foarte multe actiuni pe care le poti face:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poti oferi ambalaje personalizate in functie de produsele pe care le vinzi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poti face campanii de remarketing pentru clientii existenti pe anumite categorii de produse.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daca esti client Gomag, poti folosi GoBotii pentru a trimite mail-uri\/ comunicari post-tranzactie in care sa oferi sugestii pentru alte produse.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Avem clienti la Gomag care au folosit mai multi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011400254-Email-Bot\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GoBoti<\/span><\/a><span style=\"font-weight: 400;\"> pentru a mentine o comunicare activa pe perioade lungi de timp (de ex., 6 luni), iar fiecare GoBot a transmis un mesaj diferit, cu un voucher diferit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca vrei sa realizezi o retentie ca la carte trebuie sa te implici. Iar rezultatele vor veni.<\/span><\/p>\n<h2><strong><a name=\"5\"><\/a>Organizarea este mama invataturii si (a performantei)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ce iti recomand sa faci este sa notezi toate actiunile de marketing pe care le derulezi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un instrument foarte util este <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360016976773-Calendar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Calendarul din platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\"> care te ajuta sa iti organizezi\u00a0 toate actiunile, dar si sa iti tii la curent echipa cu ce s-a facut sau urmeaza sa se faca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai mult, noteaza cine se ocupa de fiecare aspect ce trebuie implementat.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15248 size-large\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/calendar-gomag-1024x466.jpg\" alt=\"calendar-gomag\" width=\"1024\" height=\"466\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/calendar-gomag-980x446.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/12\/calendar-gomag-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><b>Si cel mai important: <\/b><b>concepe acest calendar pentru urmatoarele 12 luni<\/b><b>.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Testeaza ce poti sa faci si segmenteaza daca un lucru nu se aplica sau nu da rezultate bune la modul general. Incearca sa aplici punctual pe grupuri de clienti, categorii sau produse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urmand aceste sfaturi simple &#8211; sunt sigur ca vei gasi formula care se va potrivi perfect business-ului tau &#8211; si pe care o vei putea imbunatati in mod constant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca ti-a placut episodul de astazi, da un share si sustine podcast-ul Doza de eCommerce by Gomag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stai pe aproape, ti-am pregatit si alte materiale informative care te vor ajuta sa iti cresti business-ul mai repede si mai eficient.<\/span><\/p>\n<p>PS. Inca nu vinzi cu Gomag? <a href=\"https:\/\/www.gomag.ro\/preturi\">Testeaza platforma<\/a> gratuit pentru 15 zile si descopera cum te ajutam practic sa vinzi online, mai repede si mai comod decat o fac ceilalti!<\/p>\n<p>Sursa hero image:<a href=\"https:\/\/www.freepik.com\/vectors\/business\" target=\"_blank\" rel=\"noopener noreferrer\">Business vector created by vectorjuice &#8211; www.freepik.com<\/a><\/p>\n<h2>8 Trenduri in Strategia de Marketing Online in 2026<\/h2>\n<ul>\n<li><strong>Marketing orchestrat cu AI<\/strong> &#8211; Platformele AI coordoneaza automat campaniile pe toate canalele, optimizand bugetul si mesajele in timp real pentru ROI maxim.<\/li>\n<li><strong>First-party data strategy<\/strong> &#8211; Cu disparitia cookie-urilor third-party, colectarea si activarea datelor proprii (email, comportament pe site, achizitii) devine fundamentul strategiei de marketing.<\/li>\n<li><strong>Video-first content strategy<\/strong> &#8211; Continutul video scurt (Reels, TikTok, YouTube Shorts) devine canalul principal de descoperire si engagement pentru branduri.<\/li>\n<li><strong>Community-led growth<\/strong> &#8211; Brandurile construiesc comunitati active (grupuri Facebook, Discord, newsletter-uri) care genereaza crestere organica prin advocacy si word-of-mouth.<\/li>\n<li><strong>Omnichannel measurement unificat<\/strong> &#8211; Atribuirea conversiilor pe toate canalele intr-un singur dashboard, oferind o imagine clara a customer journey-ului complet.<\/li>\n<li><strong>Conversational marketing<\/strong> &#8211; Chat-urile AI, WhatsApp Business si Messenger devin canale de marketing si vanzare directa, cu rate de conversie superioare emailului.<\/li>\n<li><strong>Sustainability marketing autentic<\/strong> &#8211; Consumatorii cer transparenta si actiuni reale de sustenabilitate, nu doar mesaje de marketing verde.<\/li>\n<li><strong>Micro-moments marketing<\/strong> &#8211; Strategiile se concentreaza pe momentele exacte cand clientul ia decizii de cumparare, cu mesaje relevante in timp real.<\/li>\n<\/ul>\n<h2>Functii Gomag pentru Strategia de Marketing pe 12 Luni<\/h2>\n<ul>\n<li><strong>Gomag Campanii<\/strong> &#8211; Planifica si executa strategia de email marketing lunar, cu template-uri, segmentare si rapoarte de performanta integrate.<\/li>\n<li><strong>GoBots (5 roboti)<\/strong> &#8211; Automatizarile ruleaza continuu tot anul: abandon cos, welcome, post-purchase, reactivare si birthday &#8211; fundatia strategiei de retention.<\/li>\n<li><strong>Gomag Insights<\/strong> &#8211; Monitorizare lunara a KPI-urilor strategice: trafic, conversii, venituri per canal, CLV si ROI per campanie.<\/li>\n<li><strong>Integrare Google Ads si Facebook Ads<\/strong> &#8211; Gestioneaza campaniile PPC din ecosistemul Gomag, cu tracking de conversii si remarketing automat.<\/li>\n<li><strong>SEO integrat<\/strong> &#8211; Optimizare continua a paginilor de produs si a blogului pentru cresterea traficului organic pe termen lung.<\/li>\n<li><strong>Gomag Prompt<\/strong> &#8211; Genereaza rapid continut de marketing pentru fiecare luna: descrieri, emailuri, postari sociale si texte de campanie cu AI.<\/li>\n<li><strong>Integrare eMAG Marketplace<\/strong> &#8211; Include marketplace-ul in strategia de distributie pe 12 luni pentru acoperire maxima a pietei.<\/li>\n<li><strong>Academia Gomag<\/strong> &#8211; Acceseaza resurse educationale pe gomag.ro\/universitatea-gomag pentru a-ti actualiza strategia cu cele mai noi tactici.<\/li>\n<\/ul>\n<h2>Resurse Utile pentru Strategia de Marketing Online<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\" target=\"_blank\" rel=\"noopener\">Planul de marketing &#8211; calendar, continut, idei de promovare<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\" target=\"_blank\" rel=\"noopener\">Cum sa faci vanzari online &#8211; Ghid complet<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-cresti-traficul-organic-spre-magazin\/\" target=\"_blank\" rel=\"noopener\">Cum sa cresti traficul organic spre magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/3-checklist-ppc-google-si-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">3 Checklist-uri PPC Google si Facebook Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/creste-contactele-listele-de-email-magazinul-online\/\" target=\"_blank\" rel=\"noopener\">Cum cresti listele de email ale magazinului online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/sistem-de-vanzari-controlabil\/\" target=\"_blank\" rel=\"noopener\">Sistem de vanzari controlabil<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-optimizezi-clv\/\" target=\"_blank\" rel=\"noopener\">Cum optimizezi CLV &#8211; Customer Lifetime Value<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/rezultate-gomag-campanii-google-ads-pe-nise\/\" target=\"_blank\" rel=\"noopener\">Rezultate Gomag Campanii Google Ads pe nise<\/a><\/li>\n<\/ul>\n<h2>Intrebari Frecvente &#8211; Strategia de Marketing Online<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum creez o strategie de marketing online pe 12 luni?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Incepe cu obiective SMART anuale, analizeaza datele din anul precedent, alege canalele prioritare (SEO, PPC, email, social media), stabileste bugetul lunar per canal, creeaza un calendar de campanii si seteaza KPI-uri de monitorizat lunar.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce buget ar trebui sa aloc pentru marketing online?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">In general, 5-15% din venitul brut anual. Magazinele noi pot aloca mai mult (15-20%) pentru a construi awareness, iar cele mature pot optimiza spre 5-10% cu focus pe canale cu ROI dovedit.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Care sunt cele mai importante canale de marketing pentru un magazin online?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">SEO pentru trafic organic pe termen lung, Google Ads pentru vanzari imediate, email marketing pentru retentie si CLV, social media pentru awareness si engagement, si remarketing pentru recuperarea vizitatorilor.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat de des ar trebui sa imi ajustez strategia de marketing?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Revizuieste KPI-urile saptamanal, ajusteaza campaniile lunar si fa o evaluare strategica trimestriala completa. Flexibilitatea de a pivota rapid bazat pe date este cheia succesului.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum masor succesul strategiei de marketing online?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">KPI-uri esentiale: costul de achizitie per client (CAC), valoarea pe viata a clientului (CLV), rata de conversie, ROAS (Return on Ad Spend), trafic organic, rata de email open\/click si cresterea veniturilor.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce greseli sa evit in strategia de marketing pe 12 luni?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Evita sa te concentrezi pe un singur canal, sa ignori datele, sa nu testezi A\/B, sa nu ai un calendar de continut, sa subestimezi email marketing-ul si sa nu iti ajustezi strategia trimestrial bazat pe rezultate.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum integrez sezonalitatea in strategia de marketing?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Planifica campaniile majore in avans: Valentine Day, 8 Martie, Paste, Back to School, Black Friday si Craciun. Pregateste continutul si ofertele cu 3-4 saptamani inainte si adapteaza bugetul PPC la perioadele de varf.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum ma ajuta Gomag sa imi implementez strategia de marketing?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Gomag ofera toate instrumentele necesare intr-o singura platforma: email marketing cu Gomag Campanii, automatizari cu GoBots, SEO integrat, analytics cu Insights, AI content cu Gomag Prompt si peste 151 de integrari.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Cum creez o strategie de marketing online pe 12 luni?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Incepe cu obiective SMART anuale, analizeaza datele din anul precedent, alege canalele prioritare (SEO, PPC, email, social media), stabileste bugetul lunar per canal, creeaza un calendar de campanii si seteaza KPI-uri de monitorizat lunar.\"}},{\"@type\":\"Question\",\"name\":\"Ce buget ar trebui sa aloc pentru marketing online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In general, 5-15% din venitul brut anual. 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Pregateste continutul si ofertele cu 3-4 saptamani inainte si adapteaza bugetul PPC la perioadele de varf.\"}},{\"@type\":\"Question\",\"name\":\"Cum ma ajuta Gomag sa imi implementez strategia de marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gomag ofera toate instrumentele necesare intr-o singura platforma: email marketing cu Gomag Campanii, automatizari cu GoBots, SEO integrat, analytics cu Insights, AI content cu Gomag Prompt si peste 151 de integrari.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"VideoObject\",\"name\":\"Strategia ta de marketing online pentru urmatoarele 12 luni [Podcast]\",\"description\":\"Strategia ta de marketing online pentru urmatoarele 12 luni [Podcast] - Video tutorial si prezentare de la Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/QsR12mHKgL4\/maxresdefault.jpg\",\"uploadDate\":\"2020-12-17\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=QsR12mHKgL4\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/QsR12mHKgL4\",\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tu cum stai cu strategia ta de marketing online? Multi antreprenori, in special incepatorii, se simt destul de coplesiti de acest proces esential pentru business-ul lor online, si este de inteles.\u00a0 In episodul de astazi din Doza de eCommerce iti vorbesc despre cele mai importante canale de marketing pe care le poti folosi pentru business-ul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[5,4472],"tags":[],"class_list":["post-14645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategia ta de marketing online pentru urmatoarele 12 luni [Podcast]<\/title>\n<meta name=\"description\" content=\"Ai un magazin online pregatit pentru rezultate? 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