{"id":16442,"date":"2021-03-16T08:27:26","date_gmt":"2021-03-16T06:27:26","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=16442"},"modified":"2026-04-17T14:18:28","modified_gmt":"2026-04-17T11:18:28","slug":"ce-ne-facem-domle-cu-influencerii-astia-lansare-de-carte-cu-cristian-china-birta","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/ce-ne-facem-domle-cu-influencerii-astia-lansare-de-carte-cu-cristian-china-birta\/","title":{"rendered":"Ce ne facem, dom&#8217;le, cu influencerii astia? Lansare de carte, cu Cristian China-Birta"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Promovarea prin influenceri nu e o tehnica de marketing de azi, de ieri.<\/span><\/p>\n<p>Folosit (aproape) de cand lumea, desi denumit asa destul de recent, influencer marketing reprezinta una dintre cele mai eficiente metode sa atragi atentia si sa devii cunoscut in fata oamenilor.<\/p>\n<p><strong>Cum? Imprumutand autoritatea si imaginea unor personalitati care sunt deja cunoscute.<\/strong><\/p>\n<p>In Romania, una dintre cele mai puternice voci si un promotor al marketingului prin influenceri este Cristian China-Birta.<\/p>\n<p>Cu greu poti spune ca are nevoie de prezentare: Cristian sau Chinezu, cum ii mai spune lumea, este unul dintre veteranii blogging-ului in Romania, fondator al agentiei Kooperativa 2.0, consultant, speaker si un adevarat brand in ceea ce priveste social media marketing.<\/p>\n<p>Acum il putem descrie si ca autor.<\/p>\n<p>Cristian China-Birta a lansat cartea <a href=\"https:\/\/carturesti.ro\/carte\/ce-ne-facem-dom-le-cu-influencerii-astia-1023360091\" target=\"_blank\" rel=\"noopener\">Ce ne facem, dom&#8217;le, cu influencerii astia?<\/a> in martie 2020.<\/p>\n<p>Despre lansare, influenceri si alte mari &#8222;ispravi&#8221; am discutat intr-un live pe Gomag, pe care il poti revedea mai jos.<!--more--><\/p>\n<p><em>[Articol actualizat in aprilie 2026]<\/em><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Influencer marketing in eCommerce<\/strong> reprezinta o strategie prin care magazinele online colaboreaza cu creatori de continut pentru a-si promova produsele catre audiente relevante. In 2026, piata globala de influencer marketing a depasit 24 miliarde USD, iar in Romania, 68% dintre consumatorii online au cumparat un produs recomandat de un influencer. Cu peste 4.500 de magazine active pe Gomag (vezi <a href=\"https:\/\/www.gomag.ro\/insights\/\">Gomag Insights<\/a>), colaborarile cu influenceri se integreaza eficient prin Programul de Afiliere nativ.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Ce ne facem, dom&#039;le, cu influencerii astia \ud83e\udd14\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8a9SQo5U1Tw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Asadar, cine sunt influencerii acestia si care e treaba cu ei?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><em>\u201e[Influencerul] este acea persoana digitala care, in baza unui contract, a unui brief si a unei sume de bani, poate livra beneficii pentru brandul tau\u201d<\/em>, ne spune Cristian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu alte cuvinte, acestia pot fi priviti ca niste resurse pentru cresterea brand awareness-ului in piata.<\/span><\/p>\n<h3><strong>De ce sunt importanti?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Pentru ca iti pot oferi ceea ce tu nu poti obtine din alta parte: o expunere mai mare a business-ului tau in fata unui numar mare de persoane.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pana la urma, acesta este motivul pentru care este un influencer, pentru ca un numar mare de persoane il urmaresc si au incredere in recomandarile lui\/ ei.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18300407\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Pont!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Este important cum alegi influencerii pe care ii activezi in campaniile tale de marketing.<\/span><\/p>\n<h2><strong>Cum sa abordezi un influencer (metoda corecta)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Daca esti un brand la inceput de drum, Cristian iti recomanda sa incerci sa lucrezi cu 3-5 influenceri in acelasi timp. Din cei 5, 3 vor livra ok, iar 2 foarte bine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problema este ca nu vei sti acest lucru de la bun inceput.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Totodata, retine ca abordarea este importanta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un mail scurt si sec prin care ceri o postare si cat te costa nu va trece de filtrul influencerilor. Sunt zeci de astfel de mailuri care se ratacesc in inbox-uri aproape zilnic.<\/span><\/p>\n<p><strong>Pont!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Gandeste-te bine ce vrei sa obtii (vizibilitate, de exemplu) si stabileste un buget pentru asta pe care sa il comunici in mailul tau.<\/span><\/p>\n<h2><strong>Cand sa lucrezi cu influenceri<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Atunci cand iti lansezi un brand nou, este important sa faci o \u201ecampanie de preventie\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest lucru presupune colaborarea cu bloggeri si publicatii online (indexate bine in Google), care sa scrie despre brandul tau asa cum vrei tu sa fii gasit de clientii potentiali.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, in cazul in care un influencer care a avut o experienta negativa cu business-ul tau scrie despre tine intr-o nota negativa, linkul lui nu va fi primul si nu iti va periclita business-ul.<\/span><\/p>\n<div id=\"attachment_16444\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16444\" class=\"wp-image-16444 size-large\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/03\/carte-cristian-china-birta-768x1024.jpg\" alt=\"carte-cristian-china-birta\" width=\"768\" height=\"1024\" \/><p id=\"caption-attachment-16444\" class=\"wp-caption-text\">via Twitter Cristian China Birta<\/p><\/div>\n<h2><strong>Cum castigi ca brand nou increderea influencerilor<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cristian ne spune ca exista doua tipuri de a face promovare: pe bani si fara bani (acest lucru va functiona pana intr-un punct).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a intelege mai bine nevoile business-ului tau si a vedea daca merita sa lucrezi cu un influencer, primul lucru pe care ar trebui sa il faci este sa apelezi la serviciile unui consultant specializat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consultantii au know-how-ul pentru a vedea unde iti poti promova business-ul (LinkedIn sau poate Tik Tok, de exemplu), dar si care sunt influencerii potriviti pentru business-ul tau.<\/span><\/p>\n<h2><strong>Ce isi doresc influencerii de la branduri<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cristian ne spune ca, in cadrul agentiei sale, obisnuieste sa trimita chestionare influencerilor pentru a le intelege mai bine asteptarile si nevoile lor pe termen mediu si lung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foarte multi dintre acestia au mentionat faptul ca sunt interesati de colaborari pe termen lung cu branduri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest lucru este benefic de ambele parti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gandeste-te ca iti va fi mai simplu sa lucrezi cu 2-3 influenceri pe perioade lungi, decat cu 30 pe perioade scurte care pot provoca confuzii, dar si mai multa munca de gestionare.<\/span><\/p>\n<p><strong>Retine!<\/strong><\/p>\n<h4><strong>\u201e80% din ce faci in marketing, daca ai noroc, merge ok.\u201d<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Mai mult, retine ca nu o campanie cu influencerii trebuie sa fie obiectivul tau de business, ci un mijloc prin care atingi anumite obiective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vrei sa afli mai multe despre tot procesul pregatirii unei campanii cu influenceri, cum sa discuti cu ei, cum sa ii alegi pe cei potriviti, cum ii platesti si cum sa analizezi rezultatele campaniei?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atunci cartea lui Cristian &#8211;<a href=\"https:\/\/carturesti.ro\/carte\/ce-ne-facem-dom-le-cu-influencerii-astia-1023360091\" target=\"_blank\" rel=\"noopener\"><strong> Ce ne facem, dom&#8217;le, cu influencerii astia?<\/strong><\/a> &#8211; va fi indrumarul perfect daca vrei sa investesti in influencer marketing. Comanda cartea inaintea competitorilor tai!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7+ Trenduri in Influencer Marketing pentru eCommerce in 2026<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1. <strong>Micro-influenceri cu nise specifice<\/strong> \u2013 Influencerii cu 5.000-50.000 de urmaritori au rate de engagement de 3-5x mai mari decat macro-influencerii. Pentru eCommerce, micro-influencerii din nisa ta genereaza ROI superior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. <strong>Programe de afiliere pentru influenceri<\/strong> \u2013 <a href=\"https:\/\/www.gomag.ro\/aplicatii\/\">Programul de Afiliere<\/a> Gomag permite influencerilor sa primeasca comision automat din vanzarile generate, transformand colaborarea in parteneriat pe termen lung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. <strong>Continut video scurt pe TikTok si Reels<\/strong> \u2013 78% din descoperirea de produse noi in 2026 vine din video scurt. Influencerii care creeaza continut pe TikTok si Instagram Reels genereaza cele mai bune rezultate pentru eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. <strong>UGC (User-Generated Content) la scala<\/strong> \u2013 Brandurile solicita influencerilor continut reutilizabil in reclame platite. Ads-urile cu UGC au CTR cu 40% mai mare decat reclamele clasice de brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. <strong>Campanii integrate cu Gomag Campanii<\/strong> \u2013 Combina traficul de la influenceri cu retargeting prin <a href=\"https:\/\/www.gomag.ro\/campanii\">Gomag Campanii<\/a> (Google Ads automat). CSS Gomag ofera 20% discount la CPC pentru remarketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. <strong>Masurarea ROI prin coduri unice si trackere<\/strong> \u2013 Fiecare influencer primeste un cod de discount unic sau link de afiliere, permitand masurarea exacta a vanzarilor generate si optimizarea bugetului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. <strong>Autenticitate si transparenta obligatorie<\/strong> \u2013 Legislatia impune etichetarea clara a continutului platit (#ad, #sponsored). Brandurile care aleg influenceri autentici, aliniati cu valorile lor, obtin rezultate cu 60% mai bune.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Intrebari frecvente despre influencer marketing in eCommerce<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Ce este influencer marketing si de ce conteaza pentru magazinele online?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Influencer marketing presupune colaborarea cu persoane care au o audienta relevanta pe social media pentru a-ti promova produsele. In eCommerce, aceasta strategie creste increderea (92% dintre consumatori au mai multa incredere in recomandarile persoanelor decat in reclame) si poate genera un ROI mediu de 5.2x.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum aleg influencerul potrivit pentru magazinul meu?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Criteriile esentiale: audienta sa se suprapuna cu publicul tau tinta, rata de engagement peste 2-3%, continut de calitate si aliniere cu valorile brandului. Verifica comentariile pentru autenticitate. Micro-influencerii (5K-50K) sunt de obicei cea mai buna alegere pentru eCommerce.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cat costa o campanie de influencer marketing?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Variaza enorm: micro-influencerii accepta de obicei produse gratuite + 100-500 EUR per postare, mid-tier 500-2.000 EUR, iar macro-influencerii 2.000-10.000+ EUR. Alternativa eficienta: Programul de Afiliere Gomag unde platesti doar comision din vanzari.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum masor rezultatele campaniilor cu influenceri?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Foloseste: coduri de discount unice per influencer, linkuri de afiliere trackabile, UTM parameters pentru Google Analytics si monitorizeaza vanzarile in Gomag Insights. Urmareste: vanzari directe, cresterea traficului, noi urmaritori si engagement.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce tip de continut functioneaza cel mai bine cu influenceri?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In 2026, video-urile scurte (TikTok, Reels) domina. Unboxing, review-uri sincere, tutoriale si &#8222;o zi din viata mea&#8221; cu produsul integrat natural genereaza cele mai bune rezultate. Continutul autentic bate mereu reclamele scriptate.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum integrez influencer marketing cu alte canale Gomag?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Combina traficul de la influenceri cu retargeting prin <a href=\"https:\/\/www.gomag.ro\/campanii\">Gomag Campanii<\/a>, colecteaza email-uri cu pop-up-uri si activeaza Email Bot pentru secvente de nurture. Refoloseste continutul UGC in paginile de produs.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce greseli sa evit in influencer marketing?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Cele mai frecvente: alegerea influencerilor doar dupa numarul de urmaritori, lipsa unui brief clar, nemasurand ROI-ul, ignorarea legislatiei privind etichetarea continutului platit si colaborari one-shot in loc de parteneriate pe termen lung.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum configurez Programul de Afiliere Gomag pentru influenceri?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Din panoul de administrare Gomag, activeaza aplicatia Program de Afiliere din cele 151 de aplicatii disponibile. Seteaza comisionul (recomandat 10-20%), genereaza linkuri unice pentru fiecare influencer si monitorizeaza vanzarile automat.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce este influencer marketing si de ce conteaza pentru magazinele online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Influencer marketing presupune colaborarea cu persoane care au o audienta relevanta pe social media. 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In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[9,5],"tags":[],"class_list":["post-16442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviuri","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce ne facem, dom&#039;le, cu influencerii astia? Carte Cristian China-Birta<\/title>\n<meta name=\"description\" content=\"Influencer marketing in eCommerce 2026: cum alegi influencerii potriviti, masori ROI si integrezi cu Programul de Afiliere Gomag. 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