{"id":16633,"date":"2021-04-12T13:36:53","date_gmt":"2021-04-12T11:36:53","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=16633"},"modified":"2026-04-14T07:35:00","modified_gmt":"2026-04-14T04:35:00","slug":"campanii-cu-influenceri-lucruri-pe-care-nu-ti-le-spune-nimeni","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/campanii-cu-influenceri-lucruri-pe-care-nu-ti-le-spune-nimeni\/","title":{"rendered":"Campanii cu influenceri &#8211; Lucruri pe care nu ti le spune nimeni [Podcast]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ca proprietar al unui <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">magazin online<\/span><\/a><span style=\"font-weight: 400;\">, iti doresti un start bun pentru business-ul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti doresti vizibilitate, credibilitate si rezultate (adica vanzari si recurenta).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aceasta atitudine este una de inteles si perfect normala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar cum poti sa ajungi mai repede in fata clientilor potentiali? Bineinteles, prin campanii de marketing corecte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In episodul de astazi din <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/doza-ecommerce\/\"><span style=\"font-weight: 400;\">Doza de eCommerce<\/span><\/a><span style=\"font-weight: 400;\"> iti vorbesc despre campaniile de marketing cu influenceri. Mai mult, am sa iti spun cand, cum si cu cine sa iti organizezi campaniile prin influencer marketing pentru a-ti creste business-ul in mod eficient si sustenabil.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18702641\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/0062a8\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe><\/p>\n<p><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Campaniile cu influenceri<\/strong> reprezinta o strategie de marketing in care brandurile colaboreaza cu persoane influente din mediul online (bloggeri, vloggeri, creatori de continut) pentru a promova produse sau servicii catre audienta lor. Succesul depinde de alegerea influencerilor relevanti, stabilirea obiectivelor clare si masurarea ROI-ului campaniei.<\/div>\n<h2><strong>Cuprins Campanii cu influenceri &#8211; Lucruri pe care nu ti le spune nimeni<\/strong><\/h2>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong><a href=\"#1\">Pentru inceput. Ce sunt influencerii?<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">De ce sa faci campanii prin influenceri?<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Cum sa te pregatesti pentru prima campanie<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Comunica eficient<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Cum sa iti alegi influencerii<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Tu cat esti de pregatit pentru campanii cu influenceri?<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Ce asteptari sa ai in urma unei campanii de marketing prin influenceri<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Masurarea rezultatelor campaniilor prin influenceri in platforma Gomag<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Ce trebuie sa faci dupa o campanie de marketing prin influenceri?<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><strong><a name=\"1\"><\/a>Pentru inceput. Ce sunt influencerii?<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"Campanii cu influenceri - Lucruri pe care nu ti le spune nimeni\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/DEotMygU1v8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Influencerii sunt acele persoane, ca mine si ca tine, care se bucura de un numar foarte mare de urmaritori pe site-urile de socializare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, artistii, vedetele TV si sportivii numara cei mai multi urmaritori in social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu toate acestea, exista si persoane care au devenit influenceri in timp, prin cantitatea si calitatea continutul produs pe diferite retele sociale (Facebook, Instagram, Tik Tok), dar si prin mesajul transmis de acestia in piata. Astfel, au castigat increderea persoanelor care ii urmaresc.<\/span><\/p>\n<p><b>Ce inseamna acest lucru pentru tine?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Atunci cand faci o campanie prin influenceri, acel influencer se asociaza cu brandul tau. Iar acest lucru duce la cresterea vizibilitatii brandului tau.<\/span><\/p>\n<h2><strong><a name=\"2\"><\/a>De ce sa faci campanii prin influenceri?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Recent am discutat despre piramida cumparatorilor unde am evidentiat faptul ca in varful piramidei avem un procent de doar 3%, reprezentand persoanele pregatite sa cumpere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cand vorbim despre campaniile de performance, oamenii de marketing se concentreaza pe acel procent de 3%.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16647 size-full\" title=\"piramida-cumparatorilor\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/piramida-cumparatorilor.png\" alt=\"piramida-cumparatorilor\" width=\"1047\" height=\"589\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/piramida-cumparatorilor.png 1047w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/piramida-cumparatorilor-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/piramida-cumparatorilor-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1047px, 100vw\" \/><\/p>\n<p><b>De aceea, rata de conversie este de doar 1-2%. Dar acest lucru depinde de cine, ce rapoarte analizeaza, de nisa si de cine publica in piata!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, daca esti un brand necunoscut\/ mic s-ar putea sa ai o rata de conversie mai mica in comparatie cu brandurile mari.<\/span><\/p>\n<h4><b>Retine!<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Oameniii cumpara atunci cand au incredere intr-un anumit brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, o colaborare cu un influencer cu credibilitate in piata poate usura decizia de cumparare pentru produsele tale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti recomand sa ai grija si la mesajul pe care il transmiti in piata prin intermediul influencerului respectiv.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\"><b>Planul de marketing 2021 \u2013 Calendar pentru 365 de zile de postari, continut si idei de promovare<\/b><\/a><\/p>\n<h2><strong><a name=\"3\"><\/a>Cum sa te pregatesti pentru prima campanie<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">De foarte multe ori am insistat asupra importantei pregatirii si lansarii unui magazin online. Mai mult, despre cum faci teasing-ul si cum stabilesti planul de comunicare in online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In cadrul live-ului cu Cristian China-Birta dupa lansarea cartii Ce ne facem, dom&#8217;le, cu influencerii astia?, am discutat despre faptul ca poti comunica cu influencerii inca de la inceputul business-ului tau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/ce-ne-facem-domle-cu-influencerii-astia-lansare-de-carte-cu-cristian-china-birta\/\"><b>Ce ne facem, dom\u2019le, cu influencerii astia? Lansare de carte, cu Cristian China-Birta<\/b><\/a><\/p>\n<h4><b>De ce este important si cum te ajuta?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Practic, faci o protectie de brand, deoarece te ajuta sa \u201elasi\u201d urme pe internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oamenii vad ca cineva deja vorbeste despre tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe langa vizibilitate, aceste urme ajuta si la cresterea increderii in brandul tau (in fata clientilor, dar si a altor influenceri) ceea ce nu poate decat sa iti aduca beneficiile dorite, nu-i asa?<\/span><\/p>\n<p><b>Important de retinut!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Exista cazuri cand vrei sa faci campanii, ai stabilit si bugete, dar unii influenceri nu vor sa se asocieze cu brandul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate ca brandul nu este suficient de cunoscut, poate ca influencerii respectivi au facut research despre trecutul brandului, iar acesta nu s-a pliat pe asteptarile lor.<\/span><\/p>\n<h4><b>Sfatul meu este sa te pregatesti din acest punct de vedere si sa te asiguri ca imaginea brandului tau este una corecta, iar ca modul tau de lucru este unul etic.<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16649 size-large\" title=\"raport-mentiuni-brand\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/raport-mentiuni-brand-1024x677.png\" alt=\"raport-mentiuni-brand\" width=\"1024\" height=\"677\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/raport-mentiuni-brand-1024x677.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/raport-mentiuni-brand-980x648.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/raport-mentiuni-brand-480x317.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, iti recomand sa analizezi unde este audienta ta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru aceasta, raspunde la urmatoarele intrebari:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8211; Unde vrei sa comunici?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8211; Cu cine vrei sa comunici?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u2026 pe canalele unde exista o audienta pregatita sa cumpere de la tine.<\/span><\/p>\n<h3><strong>Cum descoperi aceste informatii?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In contul tau de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360001651534-Google-Analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca ai mai facut campanii de marketing pana acum, stii la ce sa te astepti si ce tipuri de informatii iti sunt puse la dispozitie de catre acest instrument.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti face o analiza mai avansata si sa te uiti in piata sau sa comanzi un raport amanuntit unei agentii de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, poti vedea ce a facut competitia ta pana acum, unde a comunicat (Instagram, Facebook, podcasturi etc.), ce a comunicat si cu cine a lucrat. Dar si in ce zone geografice au realizat campanii de marketing cu influenceri.<\/span><\/p>\n<h2><strong><a name=\"4\"><\/a>Comunica eficient<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">O greseala destul de frecventa in randul brandurilor in raport cu influencerii este aceea de a impune un anumit tip de limbaj pe care acestia sa-l foloseasca in comunicari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ei bine, iti recomand sa discutati putin despre acest aspect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gandeste-te la imaginea acelui influencer si la modul lui de comunicare care a dus la cresterea numarului de urmaritori.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un discurs fortat, diferit, din partea acelui influencer nu va avea un impact pozitiv in randul urmaritorilor lui.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, iti recomand sa lasi influencerii sa comunice in maniera lor, ei stiu ce mesaje si abordari au impact pentru audienta lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fii deschis la propuneri, acest lucru te va ajuta si la viitoarele campanii si comunicari.<\/span><\/p>\n<h2><strong><a name=\"5\"><\/a>Cum sa iti alegi influencerii<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Acum ca ti-ai facut o imagine mai clara despre ce sunt influencerii si cum te pot ajuta sa iti cresti vizibilitatea business-ului, haide sa vedem cum sa ii alegi pe cei potriviti care sa comunice brandul tau spre audientele lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti recomand sa:<\/span><\/p>\n<h4><b>1. Urmaresti persoanele respective pe toate canalele de social media sau pe canalele unde vrei sa comunici.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Analizeaza frecventa de comunicare, tipul de produse promovate, tipul de continut postat, interactiunea pe care o au la postari si comentarii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel vezi daca actiunile pe care le face acel influencer se potrivesc cu ceea ce cauti tu pentru brandul tau.<\/span><\/p>\n<p><b style=\"color: #333333; font-size: 18px;\">2. Fa research avansat.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Astfel vezi ce asocieri de brand a mai avut in trecut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, vezi cu cine a mai lucrat, dar si de cate ori a lucrat cu un anumit brand.\u00a0<\/span><\/p>\n<h2><strong><a name=\"6\"><\/a>Tu cat esti de pregatit pentru campanii cu influenceri?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dupa ce ai stabilit canalul unde vrei sa comunici campania respectiva, arunca o privire in \u201eograda ta\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, sa zicem ca vrei sa comunici pe Instagram.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Cum arata contul tau de Instagram? Este optimizat? Este activ? Cat de activ este? Cate postari ai acolo si ce fel de postari?<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16648 size-large\" title=\"pregatire-cont-instagram\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pregatire-cont-instagram-1024x1024.jpg\" alt=\"pregatire-cont-instagram\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pregatire-cont-instagram-980x980.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pregatire-cont-instagram-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><b>Retine!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">De cele mai multe ori, influencerii trimit oamenii pe site-ul unui brand, dar mentioneaza si paginile acestora de socializare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drept urmare, iti recomand sa iti optimizezi profilul de Instagram (ca tot l-am folosit drept exemplu), astfel incat sa fie o experienta pozitiva pentru noii tai vizitatori.<\/span><\/p>\n<h2><strong><a name=\"7\"><\/a>Ce asteptari sa ai in urma unei campanii de marketing prin influenceri<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In eCommerce, KPI-ul numarul 1 este vanzarea. Vrei sa vinzi!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ei bine, influencerii nu aduc mereu vanzari, ci awareness. Iti fac cunoscut brand-ul in piata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti recomand sa gandesti aceste campanii ca pe un funnel de vanzari:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">deschizi apetitul in piata pentru brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">intaresti mesajul in piata<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">faci o campanie de vanzare<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pentru un impact cat mai mare, deruleaza acest tip de campanie pe o perioada de 3, 6, 9 luni sau chiar 1 an.<\/span><\/p>\n<h2><strong><a name=\"8\"><\/a>Masurarea rezultatelor campaniilor prin influenceri in platforma Gomag<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Daca ai oferit mai multor influenceri coduri de reducere pentru urmaritorii lor, in sectiunea de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/sections\/115001123793-Rapoarte\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">raportare<\/span><\/a><span style=\"font-weight: 400;\"> poti vedea care coduri au fost folosite si ce vanzari au adus.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16646 size-large\" title=\"rapoarte-vanzari-influenceri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/rapoarte-vanzari-influenceri-1024x708.png\" alt=\"rapoarte-vanzari-influenceri\" width=\"1024\" height=\"708\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/rapoarte-vanzari-influenceri-980x678.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/rapoarte-vanzari-influenceri-480x332.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, poti genera un link unic prin bitly<\/span> <span style=\"font-weight: 400;\">care sa trimita catre <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360010501953-Landing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">landing page-uri specifice<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, vezi cat trafic a generat fiecare link.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/landing-page-campanii-de-marketing-online\/\"><b>Cum iti cresti vanzarile utilizand un landing page in campaniile de marketing online [Podcast]<\/b><\/a><\/p>\n<h4><b>Recomandari!<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Creeaza cate un landing page personalizat pentru fiecare influencer cu care lucrezi.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De exemplu, poti folosi imagini de la influencerul respectiv. Acest lucru te ajuta sa faci un transfer de incredere mai mare de la influencer, spre brand-ul tau si invers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Amplifica aceasta asociere cu canale PPC, remarketing si email, pentru un impact cat mai mare.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este important sa aveti o comunicare comuna. Nu sta numai sa astepti rezultatele campaniilor tale.<\/span><\/p>\n<h2><strong><a name=\"9\"><\/a>Ce trebuie sa faci dupa o campanie de marketing prin influenceri?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dupa ce ai stabilit produsele pentru campania ta, ai selectat influencerii si ai amplificat mesajul in piata, iar campania s-a terminat a venit momentul sa tragi si unele concluzii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, analizeaza rapoartele de la influenceri sau de la agentia cu care lucrezi.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Vezi astfel ce vanzari au produs, cat trafic au adus, numarul de mentiuni din Social Media, impactul pe cautari si, practic, ce urme a lasat campania respectiva pe internet.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, analizeaza si locurile in care au ajuns vizitatorii in site-ul tau, care au fost produsele care au atras atentia si ce spune lumea despre brand-ul tau.<\/span><\/p>\n<h4><b>Recomandare!<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Porneste campanii noi de remarketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gandeste-te ca foarte multe persoane au ajuns pe site-ul tau, dar nu au ajuns in punctul de a finaliza comanda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel ca este de datoria ta sa ii tii aproape de brand-ul tau. Aminteste-le ca au fost pe site-ul tau si ca ai super oferte si incurajeaza-i sa finalizeze comanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai mult, discuta si cu influencerul\/ agentia pentru a afla mai multe despre ce a functionat si ce nu, si stabiliti o strategie pentru urmatoarele campanii.<\/span><\/p>\n<h4><b>Retine!<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Campaniile de marketing prin influenceri nu mai sunt un moft, ci o modalitate prin care iti poti promova brand-ul mai bine, mai eficient si mai rapid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, alege sa te implici, iar rezultatele nu se vor lasa asteptate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inca nu vinzi cu Gomag? <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">Testeaza platforma<\/span><\/a><span style=\"font-weight: 400;\"> gratuit timp de 15 zile si descopera cum te ajutam sa vinzi mai repede si mai eficient. <\/span><\/p>\n<h2>8 Trenduri in Influencer Marketing pentru eCommerce in 2026<\/h2>\n<ol>\n<li><strong>Micro si nano-influenceri in prim-plan<\/strong> \u2013 Influencerii cu 1.000-50.000 de urmaritori au rate de engagement de 3-5x mai mari decat cei cu milioane de followeri si sunt mai accesibili ca buget.<\/li>\n<li><strong>Parteneriate pe termen lung vs. postari unice<\/strong> \u2013 Brandurile prefera colaborari de 3-12 luni care construiesc autenticitate si incredere, nu postari sponsorizate izolate.<\/li>\n<li><strong>UGC (User Generated Content) de la influenceri<\/strong> \u2013 Continutul creat de influenceri este reutilizat in ads, pe site si in email marketing pentru performanta superioara.<\/li>\n<li><strong>Affiliate marketing cu influenceri<\/strong> \u2013 Modelul de plata pe performanta (comision per vanzare) aliniaza interesele brandului cu cele ale influencerului.<\/li>\n<li><strong>TikTok si Reels domina formatul video scurt<\/strong> \u2013 Continutul video scurt genereaza cel mai mare reach organic si engagement in 2026.<\/li>\n<li><strong>Transparenta si etichetarea corecta a reclamelor<\/strong> \u2013 Reglementarile impun etichetarea clara a parteneriatelor platite (#ad, #sponsored), iar audienta apreciaza transparenta.<\/li>\n<li><strong>Campanii bazate pe date si metrici clare<\/strong> \u2013 Brandurile folosesc platforme de influencer marketing pentru selectie, tracking si masurarea ROI-ului in timp real.<\/li>\n<li><strong>Influenceri de nisa pentru eCommerce<\/strong> \u2013 Influencerii specializati pe o nisa (beauty, tech, fitness, parenting) genereaza conversii mai bune decat cei generalisti.<\/li>\n<\/ol>\n<h2>Functii Gomag Utile pentru Campaniile cu Influenceri<\/h2>\n<ul>\n<li><strong>Cupoane de reducere unice<\/strong> \u2013 Genereaza coduri unice per influencer pentru a masura exact vanzarile generate de fiecare colaborare.<\/li>\n<li><strong>Landing page-uri cu Gomag Campanii<\/strong> \u2013 Creeaza pagini de destinatie dedicate fiecarui influencer cu oferte personalizate si tracking.<\/li>\n<li><strong>Program de afiliere integrat<\/strong> \u2013 Configureaza comisioane automate pentru influencerii care genereaza vanzari prin link-uri de afiliere.<\/li>\n<li><strong>Rapoarte si Insights<\/strong> \u2013 Monitorizeaza traficul, conversiile si vanzarile generate de fiecare sursa si campanie de influencer marketing.<\/li>\n<li><strong>Integrare Google Analytics si UTM tracking<\/strong> \u2013 Urmareste performanta fiecarui influencer cu parametri UTM personalizati.<\/li>\n<li><strong>Pop-up-uri si bannere personalizate<\/strong> \u2013 Afiseaza oferte specifice vizitatorilor care vin de la influenceri pentru conversii maxime.<\/li>\n<li><strong>GoBots &#8211; automatizari post-campanie<\/strong> \u2013 Trimite email-uri automate de bun venit si nurturing clientilor veniti din campaniile cu influenceri.<\/li>\n<li><strong>Puncte de fidelitate<\/strong> \u2013 Transforma clientii adusi de influenceri in clienti fideli prin recompense pentru achizitii repetate.<\/li>\n<\/ul>\n<h2>8 Resurse Utile despre Campaniile cu Influenceri si Marketing<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\" target=\"_blank\" rel=\"noopener\">Planul de marketing &#8211; Calendar postari si idei de promovare<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\" target=\"_blank\" rel=\"noopener\">Cum sa faci vanzari online &#8211; Ghid complet<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/continut-vizual-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Continut vizual in eCommerce &#8211; Ghid complet<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-cresti-traficul-organic-spre-magazin\/\" target=\"_blank\" rel=\"noopener\">Cum sa cresti traficul organic spre magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/3-checklist-ppc-google-si-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">3 Checklist-uri PPC pentru Google si Facebook Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/creste-contactele-listele-de-email-magazinul-online\/\" target=\"_blank\" rel=\"noopener\">Cum cresti listele de email ale magazinului online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/rezultate-gomag-campanii-google-ads-pe-nise\/\" target=\"_blank\" rel=\"noopener\">Rezultate Gomag Campanii &#8211; Google Ads pe nise<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-rata-de-conversie-experienta-clientilor\/\" target=\"_blank\" rel=\"noopener\">Cum cresti rata de conversie prin experienta clientilor<\/a><\/li>\n<\/ul>\n<h2>Intrebari Frecvente despre Campaniile cu Influenceri<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum aleg influencerii potriviti pentru magazinul meu online?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Alege influenceri relevanti pentru nisa ta, cu audienta care se suprapune cu publicul tinta. Verifica rata de engagement (nu doar numarul de followeri), calitatea comentariilor, autenticitatea continutului si colaborarile anterioare cu alte branduri.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat costa o campanie cu influenceri in Romania?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Costurile variaza enorm: nano-influenceri (1-10K followeri) pot accepta produse gratuite sau 200-500 RON, micro-influenceri (10-50K) intre 500-2000 RON, iar influenceri mari (100K+) de la 2000 RON pana la zeci de mii. Modelul de afiliere (comision per vanzare) poate fi mai eficient.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum masor ROI-ul unei campanii cu influenceri?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Foloseste cupoane unice per influencer, link-uri de afiliere cu UTM tracking, monitorizeaza traficul din surse sociale in Google Analytics si compara vanzarile generate cu costul campaniei. Gomag Insights ofera date detaliate pe surse de trafic.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce greseli sa evit in campaniile cu influenceri?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Cele mai frecvente greseli: alegerea influencerilor doar dupa numarul de followeri, lipsa contractului clar cu deliverables, nemasurarea ROI-ului, brieful prea rigid care ucide autenticitatea si colaborari one-shot fara continuitate.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Micro-influenceri sau macro-influenceri &#8211; ce e mai bun pentru eCommerce?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Pentru eCommerce, micro-influencerii (10-50K followeri) sunt de obicei mai eficienti: au engagement mai mare, audienta mai targetata, costuri mai mici si genereaza incredere mai mare. Macro-influencerii sunt utili pentru awareness, dar rareori pentru conversii directe.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce trebuie sa contina un brief pentru influenceri?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Un brief eficient include: descrierea brandului si a produselor, obiectivele campaniei, publicul tinta, mesajele cheie, ce sa faca si ce sa NU faca, formatul continutului, termenele, hashtag-urile obligatorii, conditiile de remunerare si drepturile de utilizare a continutului.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum folosesc continutul creat de influenceri in alte canale?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Negociaza drepturile de utilizare in contract, apoi reutilizeaza continutul influencerilor in: reclame Facebook si Instagram Ads (performanta superioara vs. creative de brand), pe paginile de produs, in email marketing si pe landing page-urile de campanie.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum ma ajuta Gomag sa gestionez campaniile cu influenceri?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Gomag ofera cupoane unice per influencer, program de afiliere integrat cu comisioane automate, Gomag Campanii cu landing page-uri dedicate, integrare Google Analytics pentru UTM tracking, GoBots pentru nurturing clienti noi si rapoarte Insights pentru masurarea performantei.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Cum aleg influencerii potriviti pentru magazinul meu online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Alege influenceri relevanti pentru nisa ta, cu audienta care se suprapune cu publicul tinta. 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Iti doresti vizibilitate, credibilitate si rezultate (adica vanzari si recurenta). Aceasta atitudine este una de inteles si perfect normala. Dar cum poti sa ajungi mai repede in fata clientilor potentiali? Bineinteles, prin campanii de marketing corecte. In episodul de astazi din [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[5,4472],"tags":[],"class_list":["post-16633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campanii cu influenceri - Lucruri pe care nu ti le spune nimeni<\/title>\n<meta name=\"description\" content=\"Ce sunt aceste campanii cu influenceri? Afla ce sunt influencerii si cum te ajuta sa iti promovezi business-ul si sa vinzi mai mult.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/campanii-cu-influenceri-lucruri-pe-care-nu-ti-le-spune-nimeni\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanii cu influenceri - Lucruri pe care nu ti le spune nimeni\" \/>\n<meta property=\"og:description\" content=\"Ce sunt aceste campanii cu influenceri? 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