{"id":16651,"date":"2021-04-13T07:34:07","date_gmt":"2021-04-13T05:34:07","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=16651"},"modified":"2026-04-17T17:12:00","modified_gmt":"2026-04-17T14:12:00","slug":"pop-up-in-magazinul-tau-online-ghid-cu-20-de-exemple-care-sa-te-inspire","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/pop-up-in-magazinul-tau-online-ghid-cu-20-de-exemple-care-sa-te-inspire\/","title":{"rendered":"Pop-up in magazinul tau online: Ghid cu 20 de exemple care sa te inspire"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;max-width:100%;margin:20px 0;\"><iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/ixEt5gI9stg\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\"><strong>Pop-up-urile in eCommerce<\/strong> sunt ferestre suprapuse care apar pe site pentru a atrage atentia vizitatorilor cu oferte, formulare de abonare, coduri de discount sau mesaje urgente. Utilizate strategic, pop-up-urile cresc rata de conversie, colecteaza lead-uri si reduc abandonul cosului, fara a afecta negativ experienta utilizatorului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stiai ca in platforma Gomag ai o <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">optiune gratuita de creare pop-up-uri<\/span><\/a><span style=\"font-weight: 400;\">? Cu tot cu sabloane editabile?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pop-up-urile sunt o metoda excelenta sa interactionezi cu clientii si vizitatorii tai pe toate nivelurile palniei de vanzari:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atrag atentia asupra produselor pe care vrei sa le scoti in evidenta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Te ajuta sa colectezi date despre clienti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofera o cale de recuperare a intentiei de cumparare<\/span><\/li>\n<\/ul>\n<h3><b>Dar pe larg despre acest subiectul PopUp mi-am propus sa povestim in articolul de azi.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vreau sa iti arat cateva exemple de pop-up-uri pe care le poti crea cu ajutorul Gomag. Practic, sunt idei din care sa te inspiri si pe care le poti aplica super usor\u2026<\/span><i><span style=\"font-weight: 400;\"> pentru ca ai deja sabloane editabile in platforma.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Sunt exemple facute personal, cu imagini din Canva si alte aplicatii gratuite &#8211; pentru ca vreau sa iti arat ca oricine poate folosi pop-up-urile din Gomag. Trebuie doar putina implicare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desigur, exista si tipuri de pop-up-uri mai interactive (cum este roata norocului), insa pe acestea le poti crea folosind optiunile unor terte parti integrate in platforma (cum e NewsMAN sau The Marketer, de exemplu).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bun, esti gata sa incepem?<\/span><\/p>\n<h2><b>Cuprins: Ghid complet cu 20 de exemple de POP-UPs gata de aplicat<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Pop-up pentru teasing campanie de marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Pop-up pentru anuntarea unor reduceri \/ promotii<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Pop-up pentru anuntarea de beneficii<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Pop-up de abonare cu beneficiu<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Pop-up de abonare simplu<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Pop-up pentru descarcarea unui lead magnet (pe email)<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Pop-up pentru descarcarea unui lead magnet (spre landing page)<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Pop-up pentru evidentierea unei categorii de produs<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Pop-up pentru cresterea valorii cosului de cumparaturi<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Pop-up pentru colectare review-uri<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Pop-up pentru castigarea increderii<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Pop-up pentru recuperarea intentiei de cumparare<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Pop-up pentru colectare lead-uri la exit<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Pop-up pentru verificarea varstei<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Pop-up pentru variante<\/a><\/strong><\/li>\n<li><strong><a href=\"#16\">Pop-up pentru inscrierea intr-o tombola \/ giveaway<\/a><\/strong><\/li>\n<li><strong><a href=\"#17\">Pop-up pentru anuntarea unor noutati legate de magazin<\/a><\/strong><\/li>\n<li><strong><a href=\"#18\">Pop-up reminder (campania urmeaza sa expire, si e activ doar in acea perioada)<\/a><\/strong><\/li>\n<li><strong><a href=\"#19\">Pop-up pentru programarea unei discutii<\/a><\/strong><\/li>\n<li><strong><a href=\"#20\">Pop-up pentru impingerea in fata a unui produs (nou, de exemplu)<\/a><\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong><a href=\"#21\">BONUS. Sabloane de texte pentru pop-up pe care le poti folosi in magazinul tau<\/a><\/strong><\/li>\n<\/ul>\n<h2><b>Inainte sa trec la exemple si sfaturi, vreau sa iti atrag putin atentia.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Atentie la afisarea pe mobil!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate pe desktop pop-up-ul arata minunat, dar ai grija sa verifici si cum apar pe mobil. De exemplu:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16653 size-large\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/afisare-pop-up-telefon-485x1024.jpg\" alt=\"afisare-pop-up-telefon\" width=\"485\" height=\"1024\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/afisare-pop-up-telefon-485x1024.jpg 485w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/afisare-pop-up-telefon-480x1013.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 485px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul meu este sa opresti afisarea pop-up-urilor pe mobil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe telefoane, mai degraba <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004919954-Hello-Bar\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">foloseste hello bar<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; e o transmitere a mesajului mai putin intruziva si are avantajul ca ramane afisata pentru cat timp il setezi, nu dispare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O alta problema pop-up-ul de recuperare cos, care se declanseaza la exit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe telefon e foarte dificil sa prevezi intentia de iesire a utilizatorului. De aceea, daca ai un exit pop-up iti recomand sa il dezactivezi pe mobil.<\/span><br \/>\n<a name=\"1\"><\/a><\/p>\n<h2><b>1. Pop-up pentru teasing campanie de marketing<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16675 size-large\" title=\"popup-teasing-campanie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-teasing-campanie-1024x502.png\" alt=\"popup-teasing-campanie\" width=\"1024\" height=\"502\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-teasing-campanie-980x480.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-teasing-campanie-480x235.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Practic, e ca un pop-up simplu de abonare la newsletter. Diferenta e ca, in comparatie cu o perioada normala in magazin, tu acum creezi un sentiment de anticipatie in randul clientilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfaturi pentru un pop-up de teasing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste elemente grafice pentru a suprinde ideea principala a campaniei pe care o vei rula <\/b><span style=\"font-weight: 400;\">&#8211; de exemplu, mai sus mai legat de Black Friday sau Black Week, pe care <\/span><i><span style=\"font-weight: 400;\">oamenii le asociaza din start cu reduceri foarte mari<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Da un motiv puternic oamenilor sa isi lase adresa de email <\/b><span style=\"font-weight: 400;\">&#8211; nu e suficient sa le zici doar \u201caboneaza-te si afla primul\u201d, ofera-le si un sneak peek <\/span><i><span style=\"font-weight: 400;\">(in exemplu am mentionat procentajul maxim de discount<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Acest tip de pop-up poate fi folosit oricand faci o campanie de marketing mai mare si vrei sa faci buzz in jurul ei: campania de Craciun, Valentine\u2019s Day, Halloween etc., dar si campanii precum cele exclusive pentru abonatii la email sau sarbatorirea aniversarii magazinului.<\/span><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Pop-up pentru anuntarea unor reduceri \/ promotii<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16676 size-large\" title=\"pop-up-anuntare-campanie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-campanie-1024x448.png\" alt=\"pop-up-anuntare-campanie\" width=\"1024\" height=\"448\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-campanie-980x429.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-campanie-480x210.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nu toti oamenii o sa intre in site-ul tau prin reclamele platite specifice sau postarile in Social Media. Unii ajung cautand produsele in Google sau din link-uri mai vechi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca ai o promotie sau o campanie speciala, cum le transmiti asta? Exact, printr-un pop-up.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Afiseaza pop-up-ul la scroll in pagina <\/b><span style=\"font-weight: 400;\">&#8211; pentru ca presupui ca omul are o oarescare intentie de cumparare, din moment ce te-a cautat el. Asa ca ii dai timp sa vada mai intai produsul sau oferta initiala.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transmite clar mesajul si beneficiul principal <\/b><span style=\"font-weight: 400;\">&#8211; fie ca e o reducere, transport gratuit, cadouri la comanda sau orice alt lucru ce insoteste comanda din magazin.<\/span><\/li>\n<\/ul>\n<p>Resurse pentru imagini: <a href=\"https:\/\/www.gomag.ro\/blog\/icon-uri-imagini-si-ilustratii-super-resurse-gratuite\/\"><strong>Icon-uri, imagini si ilustratii \u2013 30 Resurse gratuite pentru magazinul tau\u00a0<\/strong><\/a><\/p>\n<p><a name=\"3\"><\/a><\/p>\n<h2><b>3. Pop-up pentru anuntarea de beneficii<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16677 size-full\" title=\"popup-mostre\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-mostre.png\" alt=\"popup-mostre\" width=\"808\" height=\"456\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-mostre.png 808w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-mostre-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 808px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Am vazut o multime de magazine care isi ascund punctele tari atat de adanc in pagini, incat ele devin puncte slabe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi tu, clientul tau nu e arheolog. Nu ii trebuie si nici nu ii place sa faca sapaturi in site-ul tau pentru a gasi ceea ce este interesant pentru el si, in acelasi timp, te diferentiaza de concurent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu trebuie sa ii transmiti asta, din prima. Poti sa o faci printr-un pop-up.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege cele mai interesante servicii extra sau beneficii pe care le ofera firma ta<\/b><span style=\"font-weight: 400;\"> &#8211; garantii extinse, atentii in colet, acces la produse in exclusivitate, service sau montaj etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste un pop-up de call-to-action<\/b><span style=\"font-weight: 400;\">, indicand directia potrivita spre produsele vedeta (adica sa directionezi oamenii spre un landing page construit pentru vanzare, nu homepage sau pagini cu forta scazuta de vanzare).<\/span><\/li>\n<\/ul>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>4. Pop-up de abonare cu beneficiu<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16678 size-full\" title=\"pop-up-abonare-exemplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-abonare-exemplu.png\" alt=\"pop-up-abonare-exemplu\" width=\"893\" height=\"523\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-abonare-exemplu.png 893w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-abonare-exemplu-480x281.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 893px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">E unul dintre cele mai intens folosite metode de colectare de adrese de email si abonati la newsletter. Nu cred ca trebuie sa intru in multe detalii aici.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nu lasa acelasi pop-up foreveeer<\/b><span style=\"font-weight: 400;\"> &#8211; actualizeaza textul sau grafica pentru a se potrivi cu perioada din an. Faptul ca faci pop-up-ul mai relevant pentru contextul actual si e mereu fresh, iti creste volumul de abonati la email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dupa completarea adresei de email, directioneaza noul abonat spre un landing page <\/b><span style=\"font-weight: 400;\">&#8211; e momentul potrivit sa-si foloseasca voucherul primit\u2026 pentru ca daca il lasi in plata lui, vei astepta mult si bine.<\/span><\/li>\n<\/ul>\n<p><a name=\"5\"><\/a><\/p>\n<h2><b>5. Pop-up de abonare simplu<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16671 size-large\" title=\"pop-up-abonare-simplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-abonare-simplu-1024x484.png\" alt=\"pop-up-abonare-simplu\" width=\"1024\" height=\"484\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-abonare-simplu-980x463.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-abonare-simplu-480x227.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Daca ai beneficii speciale pentru abonati, s-ar putea sa iti poti convinge utilizatorii sa se aboneze fara sa le mai dai un cod de reducere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ei bine, cifrele spun ca abonarea cu voucher se intampla mai des, insa nu lua statisticile generale de sfinte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testeaza pentru tine.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spune clar care sunt beneficiile <\/b><span style=\"font-weight: 400;\">pe care le primeste din postura de abonat la newsletter &#8211; nu uita sa folosesti cuvinte puternice (nou, tu, exclusiv, alaturi de noi etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poti folosi indicatori vizuali pentru a directiona si privirea utilizatorilor<\/b><span style=\"font-weight: 400;\"> &#8211; o mana intinsa spre butonul de call-to-action sau spre beneficii, privirea intoarsa spre anumite cuvinte etc.<\/span><\/li>\n<\/ul>\n<p><a name=\"6\"><\/a><\/p>\n<h2><b>6. Pop-up pentru descarcarea unui lead magnet (pe email)<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16674 size-full\" title=\"pop-up-lead-generation\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-lead-generation.png\" alt=\"pop-up-lead-generation\" width=\"840\" height=\"531\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-lead-generation.png 840w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-lead-generation-480x303.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 840px, 100vw\" \/><\/p>\n<ul>\n<li><b>Intotdeauna cand ai un lead magnet precum un ghid, eBook sau checklist, nu folosi produse sau poze generale<\/b> &#8211; poti folosi un mockup de revista (il faci din photoshop sau ce gasesti online &#8211; eu am folosit artboard.studio, scotand tot ce era premium si adaugand alte elemente proprii)<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza un lead magnet atragator si scoate in evidenta care este rezultatul consumarii lui <\/b><span style=\"font-weight: 400;\">&#8211; ca face economii, ca va fi in pas cu tendintele, ca va evita sa faca anumite greseli etc.<\/span><\/li>\n<\/ul>\n<p><a name=\"7\"><\/a><\/p>\n<h2><b>7. Pop-up pentru descarcarea unui lead magnet (spre landing page)<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16660 size-large\" title=\"pop-up-descarcare-lead-magnet\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-descarcare-lead-magnet-1024x558.png\" alt=\"pop-up-descarcare-lead-magnet\" width=\"1024\" height=\"558\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-descarcare-lead-magnet-980x534.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-descarcare-lead-magnet-480x261.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Diferenta o face faptul ca acest pop-up directioneaza oamenii spre o pagina unde poti cere detalii suplimentare in schimbul magnetului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, ii poti cere ziua de nastere sau alte date de care ai nevoie pentru a-i face oferte si a construi corect avatare de client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un astfel de pop-up e construit pe sabloanele de la pop-up Call to action.<\/span><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>8. Pop-up pentru evidentierea unei categorii de produs<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16672 size-large\" title=\"popup-beneficii-categorii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-beneficii-categorii-1024x509.png\" alt=\"popup-beneficii-categorii\" width=\"1024\" height=\"509\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-beneficii-categorii-980x487.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-beneficii-categorii-480x239.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Din conditiile de afisare, poti selecta ca un pop-up sa fie afisat doar pentru una sau mai multe categorii de produs (sau chiar intr-o pagina de produs, in functie de marca, de exemplu).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca, daca faci, sa zicem o campanie speciala pentru o categorie sau pentru un brand de produse vandute, poti atrage din start atentia asupra campaniei.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spune clar (boldat, cu litere mai mari sau doar din majuscule) CE se intampla special si IN CE CONDITII. <\/b><span style=\"font-weight: 400;\">Altfel spus, ce ii iese clientului (cadou, reducere, servicii extra) si care e conditia sa intre in posesia castigului respectiv (trebuie sa cumpere dintr-o anumita categorie, produse de la un anumit brand etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste imagini cu recompensele<\/b><span style=\"font-weight: 400;\"> &#8211; oferi un cadou? Arata o cutie frumos impachetata. Oferi un anumit tip de produs? Pune poza cu produsul. Oferi puncte de fidelitate? Pune o pusculita. Si asa mai departe.<\/span><\/li>\n<\/ul>\n<p><a name=\"9\"><\/a><\/p>\n<h2><b>9. Pop-up pentru cresterea valorii cosului de cumparaturi<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16659 size-full\" title=\"pop-up-recomandari-produse\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-recomandari-produse.png\" alt=\"pop-up-recomandari-produse\" width=\"863\" height=\"859\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-recomandari-produse.png 863w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-recomandari-produse-480x478.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 863px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pe langa recomandarile din paginile de produs pentru upsell sau cross-sell, din Gomag poti crea si un pop-up care sa afiseze recomandari specifice DOAR in momentul in care clientul a adaugat deja un produs in cos.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege produse relevante<\/b><span style=\"font-weight: 400;\">, care fie <\/span><i><span style=\"font-weight: 400;\">completeaza experienta clientului<\/span><\/i><span style=\"font-weight: 400;\"> cu produsul ales la inceput, fie<\/span><i><span style=\"font-weight: 400;\"> au un pret mai mic<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poti folosi expresii precum<\/b><span style=\"font-weight: 400;\"> \u201cAlti clienti au cumparat si\u2026\u201d, \u201cS-ar putea sa iti placa si\u2026\u201d, \u201cStii ce merge bine impreuna cu<\/span><b> {{productName}}<\/b><span style=\"font-weight: 400;\">? Uite cateva dintre recomandarile noastre.\u201d etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><a name=\"10\"><\/a><\/p>\n<h2><b>10. Pop-up pentru colectare review-uri<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16673 size-large\" title=\"pop-up-cerere-review\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-cerere-review-1024x503.png\" alt=\"pop-up-cerere-review\" width=\"1024\" height=\"503\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-cerere-review-980x482.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-cerere-review-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Am ales acest exemplu, pentru ca majoritatea clientilor care au cont intr-un magazin sunt de obicei familiarizati bine cu brandul si au cumparat, cel putin odata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca vrei sa stimulezi coelctarea de review-uri, poti afisa un pop-up dedicat in sectiunea cont client din magazin. Acesta va fi afisat in momentul in care clientii o acceseaza (<\/span><i><span style=\"font-weight: 400;\">de preferat, doar pentru cei autentificati).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ofera un link in pop-up catre o pagina cu formular unde pot lasa propriu-zis testimonialul.<\/span><\/p>\n<p><b>Pentru clientii neautentificati, in schimb, poti afisa un pop-up cu beneficii care sa ii convinga sa isi creeze un cont de client.<\/b><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>11. Pop-up pentru castigarea increderii<\/b><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16652 size-large\" title=\"pop-up-castigare-incredere\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-castigare-incredere-1024x707.png\" alt=\"pop-up-castigare-incredere\" width=\"1024\" height=\"707\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-castigare-incredere-1024x707.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-castigare-incredere-980x677.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-castigare-incredere-480x331.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/b><br \/>\n<b><\/b><\/p>\n<ul>\n<li><strong>Poti folosi aici testimoniale de la clienti, diferentiatorii principali ai magazinului<\/strong> sau, daca de exemplu, colaborezi cu un influencer, cu acordul lui poti sa afisezi o imagine cu fata influencerului respectiv.<\/li>\n<li><strong>Scopul pop-up-ului este sa prezinte magazinul in cea mai buna lumina<\/strong>, astfel incat sa faca o prima impresie buna si sa castige increderea clientului. Practic, seteaza perceptia clientului asupra brandului. Apoi, prin butonul de call-to-action, dirijeaza oamenii spre un landing page cu produsele vedeta. Iar acesta fiind un landing page, din nou, contine semnale de incredere (testimoniale, marci, elemente de urgentare etc.).<\/li>\n<\/ul>\n<p><a name=\"12\"><\/a><\/p>\n<h2><b>12. Pop-up pentru recuperarea intentiei de cumparare \/ recuperare cos<\/b><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16666 size-large\" title=\"pop-up-recuperare-cos-exit\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-recuperare-cos-exit-1024x631.png\" alt=\"pop-up-recuperare-cos-exit\" width=\"1024\" height=\"631\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-recuperare-cos-exit-1024x631.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-recuperare-cos-exit-980x604.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-recuperare-cos-exit-480x296.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/b><br \/>\n<b><\/b><\/p>\n<ul>\n<li>Cand folosesti<strong> sablonul pentru pop-up-uri de recuperare cos, nu mai trebuie sa stabilesti tu manual momentul in care sa se afiseze<\/strong>. Orice pop-up de recuperare trebuie sa includa si un voucher, pe care il alegi din lista de coduri de reducere create anterior in platforma.<\/li>\n<li><strong>Reducerea in cos se poate aplica automat sau ii poti oferi clientului codul direct i<\/strong>n pop-up (in descriere sau pe textul pe butonul de call-to-action)<\/li>\n<\/ul>\n<p><a name=\"13\"><\/a><\/p>\n<h2><b>13. Pop-up pentru colectare lead-uri la exit<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16665 size-large\" title=\"pop-up-lead-gen-exit\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-lead-gen-exit-1024x481.png\" alt=\"pop-up-lead-gen-exit\" width=\"1024\" height=\"481\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-lead-gen-exit-980x461.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-lead-gen-exit-480x226.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>O alta metoda de a recupera interesul clientului la iesirea din pagina este sa ii colectezi adresa de email, in loc sa ii atragi direct atentia spre cosul de cumparaturi.<\/p>\n<ul>\n<li>In acest caz, <strong>folosesti sabloanele de la pop-up Abonare la newsletter<\/strong> si stabilesti afisarea lui &#8222;la iesirea din pagina&#8221;.<\/li>\n<li>Si aici<strong> functioneaza foarte bine cifrele, atat ca discount sau ca suma fixa pe un voucher.<\/strong> Dupa ce noul abonat da click pe butonul CTA, il poti directiona spre un landing page de vanzare, asa incat sa isi aplice discount-ul cat mai repede.<\/li>\n<\/ul>\n<p><a name=\"14\"><\/a><\/p>\n<h2><b><\/b><b>14. Pop-up pentru verificarea varstei<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16664 size-large\" title=\"pop-up-verificare-varsta\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-verificare-varsta-1024x562.png\" alt=\"pop-up-verificare-varsta\" width=\"1024\" height=\"562\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-verificare-varsta-1024x562.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-verificare-varsta-980x538.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-verificare-varsta-480x264.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>Acest pop-up e necesar pentru magazinele care vand produse pentru adulti: alcool, tigari si tutun sau jucarii erotice. Nu e mare filozofie, mesajele sunt aproximativ aceleasi.<\/p>\n<p>La ce sa ai grija, in schimb: nu folosi imagini explicite sau atragatoare, ci fii mai subtil.<\/p>\n<p>Ideea pop-up-ului e sa descurajeze minorii, nu sa ii invite sa dea click pe &#8222;da, am 18 ani&#8221;.<br \/>\n<a name=\"15\"><\/a><\/p>\n<h2><b><\/b><b>15. Pop-up pentru variante<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16663 size-large\" title=\"pop-up-variante-culori\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-variante-culori-1024x675.png\" alt=\"pop-up-variante-culori\" width=\"1024\" height=\"675\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-variante-culori-1024x675.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-variante-culori-980x646.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-variante-culori-480x316.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>E un instrument extraordinar in magazinele care au produse cu diverse atribute.<\/p>\n<p>De exemplu, pentru fashion poti afisa aici un ghid de marimi, astfel incat sa scazi rata de retur pe cat de mult posibil.<\/p>\n<p>Sau, daca vinzi produse pentru casa cum ar fi vopsele sau pigmenti, e perfect sa simplifice alegerea clientilor. La fel si intr-un magazin cu produse pentru hobby (handmade sau pictura, de exemplu).<\/p>\n<p>Practic, tot ce trebuie sa faci e sa adaugi o imagine (primita de la furnizor sau creata de catre tine) sau un tabel in care afisezi detalii despre atribute sau stabilirea atributelor de care au nevoie.<br \/>\n<a name=\"16\"><\/a><\/p>\n<h2><b><\/b><b>16. Pop-up pentru inscrierea intr-o tombola \/ giveaway<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16658 size-large\" title=\"pop-up-anuntare-giveaway\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-giveaway-1024x682.png\" alt=\"pop-up-anuntare-giveaway\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-giveaway-1024x682.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-giveaway-980x653.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-giveaway-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>Am adaugat acest tip de pop-up pentru ca o tombola sau un concurs este o tehnica garantata sa iti aduca rezultate, indiferent ce iti doresti in urma ei: noi abonati, vanzari, lead-uri, raspunsuri la survey-uri, followeri etc.<\/p>\n<p>Pentru a informa oamenii si a-i ghida spre pagina corecta, poti activa un astfel de pop-up.<br \/>\n<a name=\"17\"><\/a><\/p>\n<h2><b><\/b><b>17. Pop-up pentru anuntarea unor noutati legate de magazin<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16657 size-large\" title=\"pop-up-anuntare-noutati\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-noutati-1024x567.png\" alt=\"pop-up-anuntare-noutati\" width=\"1024\" height=\"567\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-noutati-980x543.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-anuntare-noutati-480x266.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>Ai deschis intr-o locatie noua? Ai inchis? Ai un anumit protocol nou (cum a fost incepand din 2020 cu pandemia)? Ai adus o colectie noua? Vrei sa angajezi oameni in firma?<\/p>\n<p>Indiferent ce noutate ai, daca trebuie sa le-o transmiti si clientilor (pentru ca ii afecteaza in vreun fel sau iti deschide drumul catre anumite oportunitati), foloseste un pop-up de Call to action pentru a semnala asta.<br \/>\n<a name=\"18\"><\/a><\/p>\n<h2><b><\/b><b>18. Pop-up reminder\u00a0<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16654 size-large\" title=\"pop-up-urgentare\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-urgentare-1024x706.png\" alt=\"pop-up-urgentare\" width=\"1024\" height=\"706\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-urgentare-1024x706.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-urgentare-980x675.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-urgentare-480x331.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ul>\n<li><strong>Pentru campanii care au un factor de urgentare &#8211;<\/strong> timp limitat, stoc limitat, produse in eclusivitate, editii limitate etc.<\/li>\n<li><strong>Ai grija sa stabilesti din conditii ca pop-up-ul va fi activ doar pana la finalul campaniei<\/strong> &#8211; foloseste un numar specific in text (data de expirare a ofertei, am adus doar 50 de bucati etc.)<\/li>\n<\/ul>\n<h2><b><\/b><br \/>\n<a name=\"19\"><\/a><br \/>\n<b>19. Pop-up pentru programarea unei discutii<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16655 size-large\" title=\"pop-up-colectare-pentru-telefon\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-colectare-pentru-telefon-1024x572.png\" alt=\"pop-up-colectare-pentru-telefon\" width=\"1024\" height=\"572\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-colectare-pentru-telefon-1024x572.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-colectare-pentru-telefon-980x548.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-colectare-pentru-telefon-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>E un pop-up potrivit pentru cei care vand cursuri sau pachete de servicii, de exemplu, dar nu numai.<\/p>\n<p>Il poti folosi daca vinzi B2B sau daca ai un segment de oameni ce trebuie sa vorbeasca mai intai cu tine si angajatii tai, si abia apoi fac achizitia.<\/p>\n<p>Acesta este un pop-up pentru colectare lead-uri pe secventa + follow up pe email cu promisiunea ca va fi contactat in curand + follow up personal in care se stabileste cand va avea loc discutia telefonica.<\/p>\n<p>Saau dupa ce omul isi inregistreaza adresa de email,<strong> poate fi redirectionat intr-un landing page unde sa isi faca programarea automat<\/strong> (alege ora si data dintr-un calendar incorporat in pagina, de exemplu).<br \/>\n<a name=\"20\"><\/a><\/p>\n<h2><b><\/b><b>20. Pop-up pentru impingerea in fata a unui produs (nou, de exemplu)<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16656 size-large\" title=\"pop-up-produs-nou\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-produs-nou-1024x662.png\" alt=\"pop-up-produs-nou\" width=\"1024\" height=\"662\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-produs-nou-1024x662.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-produs-nou-980x633.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/pop-up-produs-nou-480x310.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>Scopul lui e sa atraga atentia clientilor asupra celor mai noi produse din magazin.<\/p>\n<p>E interesant de testat daca aduce rezultate mai bune daca il afisezi<strong> doar clientilor autentificati sau tuturor.\u00a0<\/strong><\/p>\n<p>Pe principiul ca oamenii autentificati au cumparat cel putin odata de la tine si sunt mai interesati de ce aduci nou, fata de colectia uzuala din site.<br \/>\n<a name=\"21\"><\/a><\/p>\n<h2><b>BONUS. Sabloane de texte pentru pop-up pe care le poti folosi in magazinul tau<\/b><\/h2>\n<h3><b>Pop-up abonare newsletter:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bun venit la [Nume magazin]! Aboneaza-te si castigi x% reducere la prima comanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vrei x% reducere la urmatoarea comanda? Ramai la curent cu cele mai noi oferte!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stai un pic! Prima comanda vine cu reduceri din partea casei! (zona de email) &gt; cta: Vreau codul acum<\/span><\/li>\n<\/ul>\n<h3><b>Pop-up recuperare cos (practic, exit pop-up):<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asteapta! Stiai ca ai uitat ceva in cos? Trimite comanda inainte sa expire!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Felicitari! Ai primit 50 lei reducere la produsele din cos. &gt; cta: Vreau reducerea \/ Nu, vreau sa platesc pret intreg<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X% reducere. Nu pleca \ud83d\ude41 Inca ai produse in cosul de cumparaturi. Foloseste codul si finalizeaza comanda acum!<\/span><\/li>\n<\/ul>\n<h3><b>Pop-up Call to action:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bun venit la [nume magazin]! Creeaza-ti chiar acum un cont si ai:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduceri exclusive pe email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acces la cele mai noi produse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Super cadouri si beneficii la fiecare comanda<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cta: Vreau beneficii extra \/ Nu acum<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Black Friday e aproape aici! Nu rata cele mai mari reduceri din an &#8211; lasa-ne adresa de email si iti trimitem cele mai tari oferte direct in inbox.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cta spre un landing page cu formular de abonare (din care poti sa ceri si numele sau alte detalii)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">18+ Doar pentru adulti. Te rugam sa confirmi ca ai peste 18 ani sau sa parasesti site-ul.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A iesit din nou un material super lung. Insa eu cred ca te va ajuta sa folosesti aplicatia PopUps din platforma la potentialul maxim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spor la actiune!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>7+ Trenduri 2026 in pop-up-uri si conversie on-site<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>1. Pop-up-uri personalizate cu AI<\/strong> \u2013 In 2026, pop-up-urile se adapteaza in timp real la comportamentul vizitatorului: oferte diferite pentru vizitatori noi vs. clienti recurenti, bazate pe paginile vizualizate si istoricul de cumparare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Exit-intent pop-up-uri inteligente<\/strong> \u2013 Detectarea intentiei de parasire a site-ului este mai precisa, cu pop-up-uri care ofera exact produsul vizualizat la un pret special sau livrare gratuita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Gamification in pop-up-uri<\/strong> \u2013 Roata norocului, scratch cards si quiz-uri interactive cresc rata de interactiune cu pop-up-urile de la 3% la peste 15%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. Pop-up-uri non-intruzive<\/strong> \u2013 Slide-in-uri, bottom bars si notificari subtile inlocuiesc pop-up-urile agresive full-screen, respectand experienta utilizatorului si regulile Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Pop-up-uri cu social proof<\/strong> \u2013 Notificari live de tip &#8222;X persoane au cumparat acest produs&#8221; sau &#8222;Y persoane se uita acum&#8221; creeaza urgenta autentica si cresc conversiile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. A\/B testing automatizat<\/strong> \u2013 Platformele testeaza automat variante de pop-up (design, text, timing, oferta) si afiseaza versiunea castigatoare, optimizand conversiile fara interventie manuala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Pop-up-uri mobile-optimized<\/strong> \u2013 Design-uri specifice pentru mobil care respecta regulile Google privind interstitials, cu butoane mari, text concis si inchidere usoara.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Intrebari frecvente despre pop-up-uri in magazinul online<\/strong><\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Pop-up-urile afecteaza negativ SEO-ul sau experienta utilizatorului?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pop-up-urile intruzive pe mobil pot afecta SEO-ul (Google penalizeaza interstitials agresive). Foloseste pop-up-uri non-intruzive, cu timing corect (dupa 5-10 secunde sau la exit-intent) si ofera intotdeauna o optiune clara de inchidere.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce tip de pop-up functioneaza cel mai bine pentru colectare emailuri?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pop-up-urile cu oferta de valoare (10% discount la prima comanda, ghid gratuit, acces exclusiv) au cele mai mari rate de conversie. Combina oferta cu un design atractiv si un singur camp de email pentru simplitate.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cand ar trebui sa apara pop-up-ul pe site?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Timing-ul optim depinde de tip: pop-up-urile de abonare dupa 5-15 secunde sau la 50% scroll, exit-intent la parasirea paginii, si pop-up-urile de oferta dupa vizualizarea a 2-3 pagini de produs.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum configurez pop-up-uri in Gomag?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Gomag ofera aplicatia GoBot pentru pop-up-uri inteligente cu multiple triggere: timp pe site, exit-intent, scroll depth si pagini specifice. Configurarea se face vizual, fara cod, cu template-uri predefinite.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce rata de conversie ar trebui sa am pe pop-up-uri?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">O rata de conversie buna pentru pop-up-uri este intre 3-10%. Pop-up-urile cu gamification pot ajunge la 15-20%. Daca rata este sub 2%, optimizeaza oferta, design-ul sau timing-ul de aparitie.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pot folosi pop-up-uri pentru reducerea abandonului cosului?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Da, exit-intent pop-up-urile pe pagina de cos sau checkout cu o oferta speciala (livrare gratuita, discount suplimentar) pot recupera 5-15% din cosurile abandonate.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cate pop-up-uri ar trebui sa am activ simultan?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Maximum 2-3 pop-up-uri active cu triggere diferite (nu se afiseaza simultan). De exemplu: unul de abonare pentru vizitatori noi, unul exit-intent pe checkout si unul de oferta sezoniera pe homepage.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum fac pop-up-uri care nu enerveaza vizitatorii?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ofera valoare reala (nu doar cerere de email), respecta frecventa (nu arata acelasi pop-up de mai multe ori), permite inchiderea usoara, foloseste design curat si testeaza pe mobil sa nu blocheze continutul.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Pop-up-urile afecteaza negativ SEO-ul sau experienta utilizatorului?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pop-up-urile intruzive pe mobil pot afecta SEO-ul (Google penalizeaza interstitials agresive). 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Utilizate strategic, pop-up-urile cresc rata de conversie, colecteaza lead-uri si reduc abandonul cosului, fara a afecta negativ experienta utilizatorului. Stiai ca in platforma Gomag [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[5,11],"tags":[],"class_list":["post-16651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pop-up in magazinul tau online: Ghid cu 20 de exemple care sa te inspire<\/title>\n<meta name=\"description\" content=\"Ghid complet pop-up-uri pentru magazinul tau online cu 20 exemple inspirationale. 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