{"id":16687,"date":"2021-04-15T07:41:52","date_gmt":"2021-04-15T05:41:52","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=16687"},"modified":"2026-04-08T22:16:51","modified_gmt":"2026-04-08T19:16:51","slug":"8-greseli-majore-pe-care-le-fac-proprietarii-magazinelor-online","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/8-greseli-majore-pe-care-le-fac-proprietarii-magazinelor-online\/","title":{"rendered":"8 Greseli majore pe care le fac proprietarii magazinelor online [Podcast]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Esti la inceput de drum in dezvoltarea business-ului tau online sau ai ceva vechime in piata, dar inca nu simti ca poti culege laurii succesului asa cum te-ai asteptat?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atunci, sigur exista niste abordari intelese gresit care, in loc sa te ajute sa cresti, iti saboteaza business-ul.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vestea buna este ca orice are o rezolvare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astazi iti voi vorbi despre 8 greseli majore pe care le fac majoritatea proprietarilor de magazine online, dar si cum sa le eviti ca un profesionist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te invit sa asculti <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/doza-ecommerce\/\"><span style=\"font-weight: 400;\">podcast-ul Doza de eCommerce<\/span><\/a><span style=\"font-weight: 400;\"> pe pagina oficiala, dar daca esti adeptul cuvantului scris, citeste in continuare!<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/16045271\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Greselile repetate de proprietarii magazinelor online sunt principala cauza a stagnarii sau a esecului in eCommerce. In 2026, analiza a peste 4.500 de magazine active pe Gomag arata ca magazinele care evita cele 8 greseli majore \u2014 lipsa datelor, neglijarea SEO, checkout complicat, marketing inexistent, ignorarea mobil-ului, lipsa automatizarii, customer service slab si lipsa de diferentiere \u2014 cresc cu 25-40% mai rapid decat media pietei de eCommerce din Romania (peste 8 miliarde EUR).<\/span><\/p>\n<p><strong>Cuprins: 8 Greseli majore pe care le fac proprietarii magazinelor online<\/strong><\/h2>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong><a href=\"#1\">Lipsa unui plan de actiune. Solutia? Creeaza unul!<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Vinzi de toate. Solutia? Alege o nisa<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Nu ai un proces de lansare. Solutia? Acorda atentie etapei de prelansare a magazinului online<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Lipsa unor optimizari si marketing-ul in site<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Greseli de marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Greseli pe care le fac magazinele online in social media<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Analiza gresita a competitorilor sau lipsa ei<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Lipsa unei viziuni<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Esti pregatit? Sa-i dam drumul.<\/span><\/p>\n<h2><strong><a name=\"1\"><\/a>1. Lipsa unui plan de actiune. Solutia? Creeaza unul!<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"8 Greseli pe care le fac proprietarii magazinelor online\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/gdptPSEyx6E?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Inainte de a incepe un business, trebuie sa iti formezi o imagine clara asupra lucrurilor pe vrei sa le faci.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul meu este sa iti creezi un plan de afaceri care sa nu depaseasca o pagina A4 (less is more).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plecand de la acest plan de actiune si gasirea obiectivelor tale de business, as vrea sa te invit sa iti pui urmatoarele intrebari:<\/span><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Iti intelegi produsele?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Care sunt beneficiile si avantajele produselor pe care vrei sa le vinzi?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">De ce cumpara clientii produsele tale?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">De ce ar cumpara clientii de la tine?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Care este avatarul de client?<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Raspunde la aceste intrebari, afla cui ii vinzi si abia atunci vei intelege mai bine cum sa te pozitionezi in piata, cum sa iti prezinti produsele si cum sa iti formulezi reclamele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/descopera-avatarul-de-client-pentru-afacerea-ta\/\"><b>Descopera avatarul de client pentru afacerea ta \u2013 cui vinzi [Podcast]<\/b><\/a><\/p>\n<h2><strong><a name=\"2\"><\/a>2. Vinzi de toate. Solutia? Alege o nisa<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Daca ai trait cu senzatia ca formula unui business de succes arata cam asa:<\/span><\/p>\n<p><b><i>Identificare furnizori produse + Comercializare produse la cel mai mic pret = Super Business!<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trebuie sa iti spun ca esti cam departe de adevar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secretul este sa aduci produse in care sa ai incredere, produse pe care sa le intelegi si care te pot diferentia pe tine si business-ul tau de celelalte oferte din piata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da, cred ca stiu ce o sa spui\u2026 <\/span><i><span style=\"font-weight: 400;\">E foarte greu sa aduci produse unice<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adevarul este ca sunt cateva magazine de nisa care au monopolizat piata in proportie de aproximativ 80%, iar business-urilor noi le este foarte greu sa se diferentieze si sa iasa in evidenta cu ceva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti dau un <\/span><b>pont<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cand esti la inceput, ai mai mult timp sa te ocupi de clientii tai si sa le oferi atentia si sprijinul de care acestia au nevoie.<\/span><\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-16687 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gomag.ro\/blog\/8-greseli-majore-pe-care-le-fac-proprietarii-magazinelor-online\/vinde-online\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/vinde-online.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/vinde-online.jpg 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/vinde-online-980x980.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/vinde-online-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gomag.ro\/blog\/8-greseli-majore-pe-care-le-fac-proprietarii-magazinelor-online\/nisa-magazin-online-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/nisa-magazin-online.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/nisa-magazin-online.jpg 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/nisa-magazin-online-980x980.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/nisa-magazin-online-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">Deci, ai o ocazie foarte buna sa fii disponibil si vizibil pentru ei oferindu-le raspunsuri prompte si rezolvandu-le problemele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/atrage-si-mentine-clientii\/\"><b>Cum poti atrage si mentine clientii in magazinul online<\/b><\/a><\/p>\n<h2><strong><a name=\"3\"><\/a>3. Nu ai un proces de lansare. Solutia? Acorda atentie etapei de prelansare a magazinului online<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dupa ce ai cautat in lung si-n lat cele mai bune produse pentru magazinul tau, ai stabilit si setarile potrivite pentru optimizarea magazinului etc., inca ai senzatia ca lipseste ceva, iar asta te face sa amani momentul lansarii magazinului.<\/span><\/p>\n<p><b>NU<\/b><span style=\"font-weight: 400;\"> mai astepta! Niciodata nu o sa fie totul perfect. Important pentru tine este sa incepi business-ul, sa intri in piata, sa castigi trafic si sa faci vanzari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este atat de simplu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ramai flexibil, iar schimbarile si imbunatatirile le vei face pe parcurs, pe masura ce vezi cum se misca magazinul tau in online si care sunt nevoile sau observatiile clientilor tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti recomand sa incepi cu o campanie de <\/span><b>prelansare.\u00a0<\/b><\/p>\n<h4><b>Iata cum faci prelansarea:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Creeaza un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/sections\/360001945154-Landing-Pages\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">landing page<\/span><\/a><span style=\"font-weight: 400;\"> unde sa colectezi adrese de e-mail. Pentru asta trebuie sa ii oferi ceva clientului potential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, fa o promisiune pe care sa o livrezi:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Primii 10-100 de clienti care se aboneaza la newsletterul tau primesc un cupon de reducere, un ebook, mostre etc.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Tu alegi ce vrei sa oferi. Ideea este sa le captezi atentia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai putea realiza chiar si un video in care sa vorbesti despre o ofera <strong>Wow!<\/strong>\u00a0pentru clientii tai.<\/span><\/p>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-16687 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gomag.ro\/blog\/8-greseli-majore-pe-care-le-fac-proprietarii-magazinelor-online\/clienti-magazin-online\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/clienti-magazin-online.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/clienti-magazin-online.jpg 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/clienti-magazin-online-980x980.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/clienti-magazin-online-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gomag.ro\/blog\/8-greseli-majore-pe-care-le-fac-proprietarii-magazinelor-online\/teasing-magazin-online\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/teasing-magazin-online.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/teasing-magazin-online.jpg 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/teasing-magazin-online-980x980.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/teasing-magazin-online-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">Este o abordare foarte ok pentru ca te face mai uman si mai tangibil in fata clientilor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi, odata ce ai strans baza de date si lansezi magazinul, poti trimite un newsletter in care sa oferi acel cod de reducere promis.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Ce mai poti face? O campanie de remarketing!<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Seteaza-ti <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005077434-Facebook-Pixel\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook Pixel<\/span><\/a><span style=\"font-weight: 400;\"> in pagina de produse, Google Analytics si codul de Google Ads sau Tag Manager si poti remarketa atat pe Google, cat si pe Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/lansezi-un-magazin-online\/\"><b>To DO List cand vrei sa iti lansezi un magazin online (sau un produs)<\/b><\/a><\/p>\n<h2><strong><a name=\"4\"><\/a>4. Lipsa unor optimizari si marketing-ul in site<\/strong><\/h2>\n<p>Potrivit statisticilor, rata medie de conversie in Romania este de 1%!<\/p>\n<p><span style=\"font-weight: 400;\">Asta inseamna ca 99% din trafic nu o sa converteasca. Clientul potential nu va cumpara chiar de la prima vizita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a experimenta magia vanzarilor, trebuie ca site-ul tau sa fie pregatit sa genereze vanzari.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca sa generezi vanzari trebuie sa poti transforma traficul in contacte, iar contactele in clienti.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Ce poti face?<\/span><\/h5>\n<h4><strong>Poti folosi pop-up-uri in site.\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">De exemplu, pentru intentia de exit din site, poti seta un pop-up care sa ofere un voucher\/ bonus\/ ghid etc., iar pentru asta vizitatorul trebuie sa completeze un formular scurt cu adresa de e-mail.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16711 size-large\" title=\"popup-reducere\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-reducere-1024x584.png\" alt=\"popup-reducere\" width=\"1024\" height=\"584\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-reducere-1024x584.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-reducere-980x559.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/popup-reducere-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gasesti in articolul nostru <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/pop-up-in-magazinul-tau-online-ghid-cu-20-de-exemple-care-sa-te-inspire\/\"><b>Pop-up in magazinul tau online: Ghid cu 20 de exemple care sa te inspire<\/b><\/a><span style=\"font-weight: 400;\">, tot ce ai nevoie pentru a incepe cu dreptul utilizarea pop-up-urilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel ai obtinut adresa lui si poti face o vanzare data viitoare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119513-Marcaje-Promotionale\" target=\"_blank\" rel=\"noopener\"><b>marcaje promotionale<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalizeaza un icon pentru fiecare tip de oferta pe care intentionezi sa o oferi:<\/span><\/p>\n<ul>\n<li><strong>Produse noi<\/strong><\/li>\n<li><strong>Lichidari de stoc<\/strong><\/li>\n<li><strong>Black Friday<\/strong><\/li>\n<li><strong>Back to School<\/strong><\/li>\n<li><strong>Craciun<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2026 sau orice alta idee ai mai putea avea in directia aceasta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">In aceasta etapa, scopul tau este sa ii arati clientului de ce tu esti diferit si de ce tu poti raspunde nevoilor lui acum si aici.<\/span><\/p>\n<h2><strong><a name=\"5\"><\/a>5. Greseli de marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru a genera vanzari, ai nevoie sa aduci trafic in site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traficul este impartit in doua categorii:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Organic<\/b><span style=\"font-weight: 400;\"> &#8211; vizitele care vin direct din Google sau postari din social media<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Platit <\/b><span style=\"font-weight: 400;\">&#8211; vizitele care vin in urma reclamelor din Google, Facebook Ads, Instagram, YouTube etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este adevarat ca la inceput va fi mai greu sa atragi trafic organic. Multe companii apeleaza la Facebook pentru a se promova, iar acest lucru este OK, pentru ca genereaza vanzari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu toate acestea, este important sa nu neglijezi si celelalte canale de marketing, precum:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google, SEO, continut, comparatoare de preturi, prezenta pe marketplace (de ex., eMAG).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai mult, dupa ce vanzarile cresc la 300-400 de comenzi\/ luna, poti lucra cu afiliati.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afiliatii iti pot plasa produsele pe canalele lor si sa iti ofere o deschidere catre un public la care pana atunci nu aveai acces.<\/span><\/p>\n<p>Citeste si:\u00a0<a href=\"https:\/\/www.gomag.ro\/blog\/marketing-afiliat\/\"><strong>Marketing afiliat \u2013 ce inseamna, programe de afiliere si despre cresterea vanzarilor<\/strong><\/a><\/p>\n<h5><strong>Pont!<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Studiaza datele din Google Analytics. Descopera care sunt canalele care ti-au adus cele mai multe vanzari si promoveaza prin intermediul lor un numar limitat de produse. Astfel vei putea vinde mai bine si vei avea un marketing eficient.<\/span><\/p>\n<h5><strong>Pont 2!<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Platforma Gomag iti ofera, de asemenea, <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/sections\/115001123793-Rapoarte\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">posibilitatea de a genera rapoarte<\/span><\/a><span style=\"font-weight: 400;\"> care te vor ajuta sa iti optimizezi campaniile si sa cresti rata de conversie pentru magazinul tau.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16700 size-large\" title=\"rapoarte-platforma-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/rapoarte-platforma-gomag-1024x488.png\" alt=\"rapoarte-platforma-gomag\" width=\"1024\" height=\"488\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/rapoarte-platforma-gomag-980x467.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/04\/rapoarte-platforma-gomag-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h2><strong><a name=\"6\"><\/a>6. Greseli pe care le fac magazinele online in social media<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook este in continuare unul dintre cele mai puternice instrumente online pentru promovarea tuturor tipurilor de business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modul in care te prezinti pe Facebook este un alt aspect pe care multi antreprenori il neglijeaza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iata cateva super ponturi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cand iti creezi pagina de brand, asigura-te ca <\/span><b>numele pe care il alegi este cel al brandului tau.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asigura-te ca iti optimizezi contul<\/b><span style=\"font-weight: 400;\"> &#8211; si ca datele de contact si informatiile despre compania ta sunt completate (aici poti folosi cuvinte cheie). In principiu, trebuie sa ai completata adresa site-ului, numarul de telefon si poti introduce si niste oferte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educa inainte de a vinde<\/b><span style=\"font-weight: 400;\">. Pentru a atrage atentia vizitatorilor, trebuie sa le oferi ceva care sa ii ajute pe ei, nu pe tine. Deci, evita sa ai postari doar cu produse. Ofera link-uri catre articole informative, de exemplu. Pur si simplu ofera-le oamenilor un motiv sa te urmareasca.<\/span><\/li>\n<\/ul>\n<h2><strong><a name=\"7\"><\/a>7. Analiza gresita a competitorilor sau lipsa ei<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Nu a zis nimeni ca inspiratia este gresita, dar nu o transforma intr-un obiectiv.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cand esti la inceput te simti coplesit de competitie. Totul pare sa mearga atat de bine pentru ei. Astfel incepi sa te concentrezi prea mult pe ce fac ei si uiti ce ai tu de facut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu ma intelege gresit, poti sa le urmaresti postarile, ofertele, reclamele. De fapt, poti sa vezi si ce cifra de afaceri au\u2026 dar tu trebuie sa te intorci la planul tau de business si la ce te face pe tine mai bun pentru clientii potentiali.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Important este sa intelegi unde te poti raporta la competitie si cand poti avea pretentia sa fii ca ei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/limite-te-impiedica-sa-cresti-afacerea-online\/\"><b>6 limite care te impiedica sa iti cresti afacerea online\u2026 si cum scapi de ele<\/b><\/a><\/p>\n<h2><strong><a name=\"8\"><\/a>8. Lipsa unei viziuni<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">O alta greseala frecventa in randul multor antreprenori este si aceea de a \u201espiona si copia\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aminteste-ti de ce ai inceput business-ul. Aminteste-ti care au fost pasii care te-au ajutat sa cresti\u2026 DAR aminteste-ti ca este foarte important sa te gandesti la client si la ce ii poti oferi lui, cum il poti <strong>AJUTA<\/strong> pe <strong>EL<\/strong>.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3o72F4sCyzMghjapk4\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">via GIPHY<\/p>\n<p>\u00a0<span style=\"font-weight: 400;\">Mai mult, gandeste-te cum iti poti automatiza business-ul, ce integrari poti folosi pentru a-ti usura activitatea atat tie, cat si pe cea a echipei tale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, daca oamenii deja te cunosc si ti-au vazut reclamele, iar scopul este sa ai o recurenta, poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011400254-Email-Bot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GoBoti<\/span><\/a><span style=\"font-weight: 400;\"> pentru a-i determina sa se intoarca la tine si sa cumpere periodic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti-a placut episodul de astazi? Da un share si sustine podcast-ul Doza de eCommerce by Gomag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stai pe aproape, iti pregatim si alte episoade informative, care te vor ajuta sa iti cresti afacerea online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS. Inca nu vinzi cu Gomag? <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">Testeaza platforma gratuit<\/span><\/a><span style=\"font-weight: 400;\"> si descopera cum te ajutam practic sa vinzi online, mai repede si mai comod decat o fac ceilalti!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7+ Trenduri 2026 pentru Evitarea Greselilor in Magazinele Online<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>1. Analiza datelor ca prioritate zero<\/strong> \u2013 <a href=\"https:\/\/www.gomag.ro\/insights\/\">Gomag Insights<\/a> ofera date in timp real despre vanzari, trafic si comportament. Magazinele care iau decizii pe date cresc de 3x mai rapid decat cele bazate pe intuitie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Automatizare completa cu GoBots<\/strong> \u2013 Email Bot, CRM Bot, SMS Bot, Order Bot si Merchandiser Bot de la Gomag elimina procesele manuale care genereaza cele mai multe erori operationale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Mobile-first nu e optional<\/strong> \u2013 Peste 78% din traficul eCommerce din Romania vine de pe mobil in 2026. Un site neoptimizat pentru mobil pierde 3 din 4 potentiali clienti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. SEO ca investitie pe termen lung<\/strong> \u2013 <a href=\"https:\/\/www.gomag.ro\/aplicatii\/seo-avansat\">SEO Avansat<\/a> de la Gomag automatizeaza optimizarea paginilor de produs. Traficul organic gratuit reduce dependenta de ads si creste marjele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Checkout simplificat<\/strong> \u2013 Fiecare pas suplimentar in checkout creste abandonul cu 10-15%. Gomag ofera checkout optimizat nativ in 1-2 pasi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Educatie si adaptare continua<\/strong> \u2013 <a href=\"https:\/\/www.gomag.ro\/universitatea-gomag\">Academia Gomag<\/a> ofera resurse gratuite. Antreprenorii care invata constant fac mai putine greseli costisitoare si se adapteaza mai rapid la schimbarile pietei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Diferentiere prin experienta clientului<\/strong> \u2013 In 2026, pretul nu mai e singura diferentiere. Experienta de cumparare, suportul post-vanzare si branding-ul consistent construiesc loialitate pe termen lung.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Intrebari Frecvente despre Greselile Proprietarilor de Magazine Online<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Care este cea mai costisitoare greseala in eCommerce?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ignorarea datelor. Magazinele care nu analizeaza metrici de baza (rata de conversie, cost per achizitie, valoarea medie a comenzii) iau decizii gresite repetat. Gomag Insights centralizeaza toate datele esentiale.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">De ce pierd clienti la checkout?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Checkout prea lung sau complicat, costuri ascunse (livrare), lipsa optiunilor de plata populare si lipsa badge-urilor de securitate. Gomag ofera checkout optimizat cu toate metodele de plata integrate prin GPayments.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cat de importanta este versiunea mobila a magazinului?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Critica. Peste 78% din traficul eCommerce vine de pe mobil in 2026. Un magazin pe Gomag este automat responsive si optimizat pentru toate dispozitivele.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum evit sa repet aceleasi greseli?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Monitorizeaza datele saptamanal, automatizeaza procesele repetitive cu GoBots, invata continuu de la <a href=\"https:\/\/www.gomag.ro\/universitatea-gomag\">Academia Gomag<\/a> si cere feedback constant de la clienti prin Cereri Review.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce greseli de marketing fac cel mai des proprietarii de magazine?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Nu investesc deloc in marketing, investesc fara strategie (fara testare), ignora email marketingul si nu masoara ROI-ul campaniilor. Gomag Campanii ofera ads pe performanta cu risc minim.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum imi diferentiez magazinul de competitie?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Prin experienta clientului: suport exceptional, livrare rapida, ambalaj memorabil, continut de calitate pe blog si social media, si un brand cu personalitate distincta. Diferentierea vine din detalii.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce rol joaca automatizarea in evitarea greselilor?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">GoBots de la Gomag elimina erorile umane din procese repetitive: trimiterea email-urilor, procesarea comenzilor, segmentarea CRM si gestionarea stocurilor. Automatizarea reduce erorile cu 30% si elibereaza timp pentru strategie.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cat de des ar trebui sa imi auditez magazinul online?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Lunar pentru metrici de baza, trimestrial pentru un audit complet (SEO, UX, conversie, marketing). <a href=\"https:\/\/www.gomag.ro\/insights\/\">Gomag Insights<\/a> faciliteaza monitorizarea continua a performantei.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Care este cea mai costisitoare greseala in eCommerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ignorarea datelor. Magazinele care nu analizeaza metrici de baza iau decizii gresite repetat. 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Atunci, sigur exista niste abordari intelese gresit care, in loc sa te ajute sa cresti, iti saboteaza business-ul.\u00a0 Vestea buna este ca orice are o rezolvare.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[5,4472],"tags":[],"class_list":["post-16687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Greseli majore pe care le fac proprietarii magazinelor online<\/title>\n<meta name=\"description\" content=\"Evita cele 8 greseli majore din magazinele online in 2026. 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