{"id":17608,"date":"2021-08-23T07:06:55","date_gmt":"2021-08-23T05:06:55","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=17608"},"modified":"2026-04-08T13:34:40","modified_gmt":"2026-04-08T10:34:40","slug":"cum-scazi-stocurile-magazinul-tau","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/cum-scazi-stocurile-magazinul-tau\/","title":{"rendered":"Cum scapi de stocurile de produse din magazinul tau online [Video]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ai observat ca anumite produse din magazin nu se prea vand, acestea stand cu lunile in stocul magazinului?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te gandesti la toti acei bani cheltuiti pe aprovizionare, care acum stau blocati in stocuri de produse ce strang praf si panza de paianjeni, si parca simti cum disperarea te trage de maneca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cand ai<\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\"> o afacere bazata pe vanzare de produse<\/span><\/a><span style=\"font-weight: 400;\">, este bine sa fii cu ochii pe stoc si pe rulajul produselor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, vezi ce produse au priza la public, care aduc cel mai mare profit si care au nevoie sa fie \u201cimpinse de la spate\u201d pentru a ajunge in cosul clientilor.\u00a0<\/span><\/p>\n<h4><b>Nimeni nu isi doreste stocuri de produse cu vanzare lenta sau, mai rau, fara vanzare.\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Dar, aproape orice magazin se confrunta cu game de produse care se vand cu succes, si produse care au mai putina trecere la clienti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partea buna este ca ai la dispozitie mai multe metode prin care sa faci \u201cpush\u201d pe acest tip de produse, eliberand stocul si crescand profitabilitatea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, ai ajuns in locul potrivit daca vrei sa obtii cele mai bune idei de lichidare a stocului de produse nevandute din magazinul tau online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplica-le si vei vedea ca aceste stocuri nu trebuie sa se transforme intr-un cosmar.\u00a0<\/span><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Gestionarea stocurilor in eCommerce reprezinta procesul strategic de monitorizare, optimizare si lichidare a produselor din depozit pentru a maximiza cash-flow-ul si a minimiza pierderile. Conform studiilor din retail, stocurile excedentare genereaza costuri de depozitare de 20-30% din valoarea marfii anual, iar in Romania, unde piata de eCommerce a depasit 8 miliarde EUR in 2025 (conform eCommerce Pulse 2026), gestionarea eficienta a stocurilor poate imbunatati marja de profit cu 15-25%. Platforme precum <a href=\"https:\/\/www.gomag.ro\/\" target=\"_blank\" rel=\"noopener\">Gomag<\/a>, cu peste 4.500 de magazine online active, ofera instrumente native de merchandising si automatizare care ajuta antreprenorii sa reduca stocurile fara sa sacrifice profitabilitatea.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum scapi de stocurile de produse din magazinul tau online\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/womx7B01ldg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><b>Cuprins \u201cCum scapi de stocurile de produse din magazinul tau online\u201d<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Analizeaza rapoartele cu privire la vanzarea produselor<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Ofera bundle-uri de produse<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Activeaza pop-up-uri cu recomandari<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Ofera produse cadou<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Foloseste un program bazat pe puncte de fidelitate<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Profita de aplicatia OTO (One-Time Offer)<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Seteaza pop-up-uri pentru recuperarea cosului de cumparaturi<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Ia legatura cu partenerii afiliati<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Aplica aceste idei si in campaniile de marketing extern<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Analizeaza rapoartele cu privire la vanzarea produselor<\/b><\/h2>\n<p>Vrei sa faci fata cu succes provocarii de a scapa de stocul de produse cu rulaj lent? Atunci trebuie mai intai sa stii ce produse din magazin inregistreaza cele mai putine vanzari.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Magazinele de pe platforma Gomag pot genera rapoarte cu vanzarile produselor, din dashboard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aici exista <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360003217853-Rapoarte-Produse\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sectiunea Rapoarte<\/span><\/a><span style=\"font-weight: 400;\">, care iti va arata cum merg lucrurile in magazinul tau, legat de vanzarile produselor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu ajutorul rapoartelor, poti afla <\/span><b>care sunt produsele de top<\/b><span style=\"font-weight: 400;\"> (cu cele mai multe vanzari), si <\/span><b>care sunt produsele fara vanzari sau cu stoc limitat<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti vedea de asemenea si valoarea generata de vanzarile produselor, astfel incat sa stii cat de profitabile sunt acestea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odata ce ai datele, fa o corelare intre ele, pentru ca asa vei vedea mai clar cum si unde poti interveni pentru reglarea stocurilor, prin intermediul campaniilor si ofertelor.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17614 size-full\" title=\"date-rapoarte-magazin\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/date-rapoarte-magazin.png\" alt=\"date-rapoarte-magazin\" width=\"1282\" height=\"738\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/date-rapoarte-magazin.png 1282w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/date-rapoarte-magazin-1280x737.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/date-rapoarte-magazin-980x564.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/date-rapoarte-magazin-480x276.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1282px, 100vw\" \/><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Ofera bundle-uri de produse<\/b><\/h2>\n<p><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\">Bundle-urile<\/a> sunt o metoda excelenta prin care poti stimula rularea produselor cu vanzare lenta.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">De aceea recomandarea este sa asociezi produse de top, cautate si apreciate de clienti, cu produse care nu se vand atat de bine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti face asocieri de doua, chiar si trei produse, al caror pret final (ca pachet) sa fie de o valoare mai mare pentru client.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai exact, pretul produselor la pachet sa fie mai avantajos decat in cazul in care produsele sunt achizitionate separat.\u00a0<\/span><\/p>\n<h4><b>Astfel, clientul va simti ca a avut parte de un targ mai bun, iar tu scapi de produsele blocate in stoc.\u00a0<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17615 size-full\" title=\"aplicatia-bundle-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/aplicatia-bundle-gomag.png\" alt=\"aplicatia-bundle-gomag\" width=\"1185\" height=\"746\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/aplicatia-bundle-gomag.png 1185w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/aplicatia-bundle-gomag-980x617.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/aplicatia-bundle-gomag-480x302.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1185px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ca si exemplu, poti crea un bundle cu un produs de top, plus un produs din gama celor cu vanzari scazute si\/sau unul din gama celor cu stoc limitat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita, fa o super-oferta pentru clientii tai cu ajutorul bundle-urilor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retine si faptul ca produsele din pachete trebuie sa fie complementare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa research si vezi ce tip de produse se cauta in perioada in care rulezi diverse campanii. Google Trends te ajuta mult aici.<\/span><\/p>\n<h4><b>Vezi tu, pachetele de produse nu trebuie facute doar de dragul de a vinde.\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Degeaba faci un bundle cu o pereche de clapari, o caciula si\u00a0 o pereche de ochelari de ski in mijlocul verii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu va fi nimeni interesat de un astfel de pachet cand afara sunt 30 de grade, iar in minte se deruleaza imagini cu nisip si valurile marii.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau ai putea face asta, dar ai sanse sa vinzi doar catre cei super pasionati, SI daca iti pozitionezi oferta corect (<\/span><i><span style=\"font-weight: 400;\">omul gospodar isi face iarna car si vara sanie<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a obtine intr-adevar vanzari cu ajutorul bundle-urilor, foloseste tool-uri de search pentru a vedea ce produse sunt cautate in nisa ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-vinzi-mai-mult-cu-pachete-de-produse\/\"><b>Cum vinzi mai mult cu pachete de produse in magazinul tau<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Activeaza pop-up-uri cu recomandari<\/b><\/h2>\n<p>Cum cresti valoarea cosului de comparaturi?\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pop-up-urile cu recomandari pot cu usurinta sa faca acest lucru.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atunci cand un client adauga un produs in cos, te poti folosi de un astfel de pop-up pentru a recomanda si alte produse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clientii nu stiu intotdeauna de ce au nevoie, chiar daca intra setati sa cumpere ceva anume, sau nu au descoperit toate produsele din magazinul tau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un pop-up cu <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#adaugare\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recomandari avansate<\/span><\/a><span style=\"font-weight: 400;\"> le ofera sugestii de produse ce se potrivesc cu alegerea lor initiala.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17616 size-full\" title=\"recomandari-produse-personalizate\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-personalizate.png\" alt=\"recomandari-produse-personalizate\" width=\"1536\" height=\"698\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-personalizate.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-personalizate-1280x582.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-personalizate-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/recomandari-produse-personalizate-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Aceasta metoda functioneaza, din moment ce la sugestii vei afisa produse complementare sau accesorii pentru produsul de interes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/pop-up-in-magazinul-tau-online-ghid-cu-20-de-exemple-care-sa-te-inspire\/\"><b>Pop-up in magazinul tau online: Ghid cu 20 de exemple care sa te inspire<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Ofera produse cadou<\/b><\/h2>\n<p>Poti scapa de stocuri de produse eficient daca alegi sa le oferi sub forma de cadou. Dar aici va trebui sa ai grija la valorile produselor (pretul lor) si la produsele adaugate in cos de catre clienti.<b><\/b><\/p>\n<p><b>Mai precis, daca te decizi sa oferi produse cadou, la ce valoare de cumparaturi poti face asta, astfel incat sa nu iesi in pierdere?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cadourile sunt oferite, de obicei, la atingerea unui prag valoric in ceea ce priveste cosul de cumparaturi sau la achizitia produselor mai scumpe.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17617 size-full\" title=\"cadou-comenzi-alimentare\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/cadou-comenzi-alimentare.png\" alt=\"cadou-comenzi-alimentare\" width=\"1243\" height=\"687\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/cadou-comenzi-alimentare.png 1243w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/cadou-comenzi-alimentare-980x542.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/cadou-comenzi-alimentare-480x265.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1243px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Poti alege sa oferi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111294-Cadouri-in-Cosul-de-Cumparaturi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">produse cadou<\/span><\/a><span style=\"font-weight: 400;\"> gratuit sau pentru o suma mica de bani.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu decizi ce functioneaza mai bine pentru tine, astfel incat sa nu scazi prea mult nivelul de profitabilitate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desigur, nisa in care activezi conteaza de asemenea, precum si valoarea produselor pe care vrei sa le oferi cadou.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18513923\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4><b>Deci contureaza-ti strategia in jurul acestor aspecte.\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Daca oferi produse cadou, ai grija sa iti anunti clientii direct de la intrarea in site, prin intermediul unui hellobar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaniile de marketing trebuie sa aiba loc si in magazinul tau online, nu doar extern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar hellobar-ul este un aliat de incredere pentru ca evidentiaza detalii despre campaniile in derulare (nume campanie, durata, link-uri catre pagina cu oferte sau articol din blog, transport gratuit si alte notificari).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tine minte ca magia se intampla in magazinul tau, deci nu uita sa anunti vizitatorii despre lucrurile grozave care au loc in magazin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/marketing-in-site-8-aplicatii-infografic\/\"><b>Marketing in site \u2013 8 Aplicatii care iti simplifica munca [Infografic]<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Foloseste un program bazat pe puncte de fidelitate<\/b><\/h2>\n<p><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\">Punctele de fidelitate<\/a> duc flow-ul vanzarii mai departe de pagina de checkout si plasarea comenzii. Ele cresc sansele ca utilizatorii sa revina in magazin si sa cumpere din nou. Pana la urma, acesta e unul din telurile tale principale.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cum faci un astfel de program sa functioneze?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu esti cel\/cea care decide pentru ce produse din magazin se ofera puncte de fidelitate si cate puncte se acorda pentru fiecare produs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avand in vedere ca un astfel de program incepe fidelizarea clientilor, merita sa investesti timp si efort in crearea lui.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/principalele-strategii-de-fidelizare-a-clientilor-in-ecommerce\/\"><b>Principalele strategii de fidelizare a clientilor in eCommerce<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17618 size-full\" title=\"puncte-fidelitate-moto\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/puncte-fidelitate-moto.png\" alt=\"puncte-fidelitate-moto\" width=\"1233\" height=\"600\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/puncte-fidelitate-moto.png 1233w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/puncte-fidelitate-moto-980x477.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/puncte-fidelitate-moto-480x234.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1233px, 100vw\" \/><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Profita de aplicatia OTO (One-Time Offer)<\/b><\/h2>\n<p><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\">Aplicatia OTO<\/a> (One-Time Offer), disponibila pe platforma Gomag, permite posibilitatea adaugarii unui produs special in cos, inainte de finalizarea comenzii.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Acest produs poate fi din gama celor cu rulaj scazut sau dintre cele pe care doresti sa le scoti din stoc, iar pretul lui trebuie sa fie unul atractiv, mai bun decat oriunde altundeva in magazinul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideal ar fi sa oferi produse mai ieftine pentru OTO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clientul are deja produse in cos (deci si-a facut un plan privitor la cat vrea sa cheltuiasca), de aceea nu este indicat sa mergi pe produse scumpe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oferta trebuie sa fie de nerefuzat, astfel incat clientul sa nu simta ca face un efort atunci cand adauga si acest produs in cos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/valoarea-medie-a-comenzilor-oferta-unica\/\"><b>Cum cresti valoarea medie a comenzilor in magazin: OTO sau Oferta Unica [Premiera Gomag]<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17619 size-full\" title=\"oferta-oto-mobilier\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/oferta-oto-mobilier.png\" alt=\"oferta-oto-mobilier\" width=\"1295\" height=\"521\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/oferta-oto-mobilier.png 1295w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/oferta-oto-mobilier-1280x515.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/oferta-oto-mobilier-980x394.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/oferta-oto-mobilier-480x193.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1295px, 100vw\" \/><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>7. Seteaza pop-up-uri pentru recuperarea cosului de cumparaturi<\/b><\/h2>\n<p>Din pacate, in Romania rata de abandon a cosului este destul de mare. Dintre cei care adauga produse in cos, nu toti sunt pregatiti sau determinati sa finalizeze procesul de cumparare.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Insa, aici poti interveni, oferind un motiv in plus oamenilor sa cumpere si reducand astfel rata de abandon a cosului.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest lucru este posibil daca alegi sa activezi un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#recuperare\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pop-up pentru recuperarea cosului de cumparaturi<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest pop-up devine activ atunci cand cumparatorii intentioneaza sa iasa din pagina cosului de cumparaturi, fara a finaliza plasarea comenzii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din moment ce reducerile functioneaza cel mai bine pe post de factor motivational, prin intermediul acestui pop-up poti oferi o reducere ce se aplica imediat pe valoarea cosului de cumparaturi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, clientul va vedea imediat cum valoarea de plata scade, iar produsele devin disponibile la un pret mai mic, daca alege sa foloseasca reducerea oferita.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este un mod bun de a grabi procesul de vanzare, doar sa ai grija sa nu exagerezi cu valoarea discount-ului (5% este suficient).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17620 size-full\" title=\"exit-popup-sport\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/exit-popup-sport.png\" alt=\"exit-popup-sport\" width=\"1536\" height=\"696\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/exit-popup-sport.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/exit-popup-sport-1280x580.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/exit-popup-sport-980x444.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/exit-popup-sport-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>8. Ia legatura cu partenerii afiliati<\/b><\/h2>\n<p>Daca folosesti retele de afiliere, nu ezita sa testezi astfel de campanii si cu acesti parteneri.<\/p>\n<p>Te vor ajuta cu diverse modalitati de abordare, astfel incat impactul lor sa fie cat mai aproape de targetul setat.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-iti-promovezi-magazinul-online-la-cost-per-vanzare\/\"><b>Cum sa iti promovezi magazinul online la cost per vanzare [Studiu de caz]<\/b><\/a><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>9. Aplica aceste idei si in campaniile de marketing extern<\/b><\/h2>\n<p>Nu te limita la folosirea acestor idei doar in cadrul magazinului tau.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Poti folosi newsletter-ul cu succes pentru a atrage atentie asupra gamei de produse pe care vrei sa o promovezi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trebuie doar sa selectezi produsele dorite si sa le adaugi in newsletter.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17621 size-full\" title=\"marcaje-promotionale-newsletter\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/marcaje-promotionale-newsletter.png\" alt=\"marcaje-promotionale-newsletter\" width=\"772\" height=\"770\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/marcaje-promotionale-newsletter.png 772w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/marcaje-promotionale-newsletter-480x479.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 772px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In acest mod, ajuti oamenii sa afle despre oferte si campanii si ii atragi in magazin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desigur, combina produsele care se vand bine, cu produsele ce au vanzari reduse, folosindu-te si de marcaje promotionale (se pot folosi fara probleme si in newslettere).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La fel poti proceda si in cazul campaniilor de remarketing. De obicei, majoritatea magazinelor ruleaza doar o singura campanie de remarketing. Dar, aici poti da frau liber creativitatii si sa vii cu campanii ad-hoc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acceseaza: <\/span><a href=\"https:\/\/academia.gomag.ro\/ecommerce\/cum-faci-remarketing-sa-generezi-vanzari-curs-online.html\"><b>Cursul cum faci Remarketing sa generezi vanzari<\/b><\/a><\/p>\n<h2><b>Pont: Campaniile de remarketing se pot face si pe Google, nu doar pe Facebook.\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Deci foloseste toate mijloacele si posibilitatile pe care le ai la indemana pentru a creste eficienta campaniilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, fa campanii de lichidare de stoc pentru utilizatorii care ti-au vizitat magazinul in ultimele 30 de zile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti chiar sa creezi un landing page special pentru aceasta lichidare de stoc si\/sau produse cu stoc limitat, unde vor fi afisate produsele targetate, impreuna cu marcajele promotionale potrivite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O idee buna, in ceea ce priveste campaniile ad-hoc, ar fi sa le lansezi in zile de miercuri sau joi.\u00a0<\/span><\/p>\n<h4><b>De ce?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Clientii au rabdare limitata cand vine vorba de livrarea produselor comandate, iar in acest fel te asiguri ca produsele vor ajunge pana in weekend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai in catalog produse care nu se prea vand?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pune in aplicare neaparat ideile pe care tocmai le-ai aflat si vei vedea ca toate produsele, indiferent de natura lor sau timpul petrecut in stoc, se pot vinde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar daca iti doresti un magazin usor de controlat, rapoarte detaliate cu privire la vanzari si aplicatii care te ajuta sa generezi campanii eficiente, <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">acceseaza platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ai demo gratuit la dispozitie sa o testezi, fara riscuri.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">7+ Trenduri 2026 in Gestionarea Stocurilor pentru eCommerce<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">1. <strong>Merchandising automat bazat pe AI<\/strong> &#8211; Algoritmii de machine learning analizeaza viteza de vanzare si ajusteaza automat vizibilitatea produselor, mutand stocurile lente in pozitii mai vizibile sau creand bundle-uri automate.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">2. <strong>Demand forecasting predictiv<\/strong> &#8211; Prognoza cererii pe baza datelor istorice, a sezonalitatii si a trendurilor sociale reduce suprastocarea cu 25-40%, conform studiilor McKinsey 2025.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">3. <strong>Flash sales si oferte limitate in timp<\/strong> &#8211; Campaniile de tip &#8222;stoc limitat&#8221; cu countdown timer cresc rata de conversie cu 30-50% si sunt cea mai rapida metoda de lichidare a stocurilor excedentare.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">4. <strong>Integrare marketplace multi-channel<\/strong> &#8211; Vanzarea simultana pe propriul magazin, eMag si alte marketplace-uri accelereaza rotirea stocurilor cu 35-60%, diversificand canalele de desfacere.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">5. <strong>Strategii de bundling si cross-sell dinamic<\/strong> &#8211; Combinarea produselor slow-moving cu bestselleruri in pachete atractive creste valoarea medie per comanda si reduce stocurile simultan.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">6. <strong>Automatizarea preturilor dinamice<\/strong> &#8211; Preturile se ajusteaza automat pe baza nivelului stocului, a cererii si a competitiei, optimizand profitul pe fiecare unitate vanduta.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">7. <strong>Recuperarea cosurilor abandonate pentru stocuri prioritare<\/strong> &#8211; Automatizarea follow-up-ului pentru cosurile abandonate care contin produse cu stoc mare poate recupera 10-15% din vanzarile pierdute.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">8. <strong>Dropshipping hibrid<\/strong> &#8211; Combinarea stocului propriu cu produse in sistem dropshipping permite testarea cererii fara risc de suprastocare, model adoptat de tot mai multi retaileri romani in 2026.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Descopera si alte strategii practice: <a href=\"https:\/\/www.gomag.ro\/blog\/vinde-mai-mult-costuri-mai-mici\/\" target=\"_blank\" rel=\"noopener\">50+ idei sa vinzi mai mult cu costuri mai mici<\/a> si <a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-cresti-traficul-organic-spre-magazin\/\" target=\"_blank\" rel=\"noopener\">cum sa cresti traficul organic spre magazin<\/a>.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Intrebari frecvente despre gestionarea stocurilor in eCommerce<\/span><\/h3>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ce inseamna stocuri excedentare si de ce sunt o problema?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Stocurile excedentare sunt produsele care raman nevandute pe o perioada mai lunga decat ciclul normal de vanzare. Ele blocheaza capitalul de lucru, genereaza costuri de depozitare de 20-30% din valoare anual si pot duce la depreciere sau perisabilitate, reducand semnificativ profitabilitatea magazinului.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Care este cea mai rapida metoda de a reduce stocurile?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Flash sales cu discount progresiv si termen limita sunt cea mai rapida metoda. Combinatia de urgenta (countdown timer) si discount atractiv poate lichida 40-60% din stocul excedent in 48-72 de ore. Platformele precum Gomag ofera functionalitati native de countdown si promotii automate.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cum ajuta bundling-ul la reducerea stocurilor?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Bundle-urile combina produse cu vanzare lenta cu bestselleruri la un pret atractiv. Aceasta strategie creste valoarea perceputa, ridica AOV-ul cu 15-25% si muta stocurile stagnante fara a necesita reduceri agresive de pret care erodeaza brandul.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ce rol joaca marketplace-urile in gestionarea stocurilor?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Marketplace-uri precum eMag expun produsele la un public mult mai larg. Prin integrarea Gomag cu eMag Marketplace, poti lista automat produsele cu stoc mare pe eMag si accelera rotirea stocurilor cu 35-60%, fara efort suplimentar de marketing.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cum previi acumularea de stocuri excedentare?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Monitorizarea constanta prin <a href=\"https:\/\/www.gomag.ro\/insights\/\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a> a vitezei de vanzare pe produs, combinata cu demand forecasting pe baza datelor istorice si sezonalitate, previne comenzile excesive. Regula de aur: comanda frecvent cantitati mai mici decat rar cantitati mari.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ce este Merchandiser Bot si cum ajuta la stocuri?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Merchandiser Bot de la Gomag este un bot nativ care sorteaza automat produsele in categorii pe baza criteriilor setate (stoc, popularitate, marja). Poate muta automat produsele cu stoc mare in pozitii vizibile si le poate prioritiza in paginile de categorie, accelerand vanzarile.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Care este costul real al stocurilor nevandute?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Costul depaseste valoarea produselor. Include: chiria spatiului de depozitare, asigurare, depreciere, cost de oportunitate al capitalului blocat si costuri administrative. In total, stocurile nevandute pot costa 25-35% din valoarea lor initiala pe an.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cum folosesc email marketing-ul pentru lichidare de stoc?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Segmenteaza baza de clienti si trimite oferte personalizate: clientilor care au cumparat produse complementare, celor care au vizualizat produsele respective, si abonatilor care raspund la promotii. Cu Email Bot de la Gomag, poti automatiza aceste campanii pe segmente specifice.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\"@type\":\"Question\",\"name\":\"Ce inseamna stocuri excedentare si de ce sunt o problema?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Stocurile excedentare sunt produsele care raman nevandute pe o perioada mai lunga decat ciclul normal de vanzare. Ele blocheaza capitalul de lucru, genereaza costuri de depozitare de 20-30% din valoare anual si pot duce la depreciere sau perisabilitate.\"}},\n        {\"@type\":\"Question\",\"name\":\"Care este cea mai rapida metoda de a reduce stocurile?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Flash sales cu discount progresiv si termen limita sunt cea mai rapida metoda. 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Cand ai o afacere [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[5],"tags":[],"class_list":["post-17608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum scapi de stocurile de produse din magazinul tau online<\/title>\n<meta name=\"description\" content=\"Descopera strategii eficiente pentru a reduce stocurile excedentare din magazinul online in 2026. Bundling, flash sales, marketplace si automatizare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/cum-scazi-stocurile-magazinul-tau\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum scapi de stocurile de produse din magazinul tau online\" \/>\n<meta property=\"og:description\" content=\"Descopera strategii eficiente pentru a reduce stocurile excedentare din magazinul online in 2026. 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