{"id":17632,"date":"2021-08-31T07:30:03","date_gmt":"2021-08-31T05:30:03","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=17632"},"modified":"2026-04-17T14:53:15","modified_gmt":"2026-04-17T11:53:15","slug":"ghid-black-friday","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/ghid-black-friday\/","title":{"rendered":"Ghid complet de Black Friday: Cum sa castigi clienti pe viata"},"content":{"rendered":"<p><strong>Cauti un ghid complet de Black Friday pentru magazinul tau online?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Anul acesta Black Friday va avea loc, cel mai probabil, pe 6 noiembrie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu e nicio surpriza faptul ca promotiile pot dura chiar si o luna, intinzandu-se apoi pe tot parcursul lunii decembrie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Totul depinde de strategia pe care o alege fiecare antreprenor <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">pentru magazinul sau<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca e o campanie uriasa si, pentru multi, cu un impact gigant asupra rapoartelor de vanzari, <\/span><b>ar fi bine ca planificarea sa inceapa cat mai repede.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Unii planifica urmatorul Black Friday chiar dupa ce se termina editia anterioara!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca, daca iti propui sa faci si tu campanie de BF anul acesta, e timpul sa incepi.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"25 de prompt-uri care te salveaza de Black Friday - idei practice pentru antreprenori\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/GC_ykaoR5w0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Pont! Descarca prompt-urile de <a href=\"https:\/\/bit.ly\/25-prompturi-care-te-salveaza-de-black-friday\" target=\"_blank\" rel=\"noopener\">aici<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Aici vei gasi un ghid complet cu planificari, checklist-uri si idei de marketing avansate, astfel incat campania ta sa iti aduca rezultate spectaculoase, iar tu sa ai siguranta ca nu ai uitat nimic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esti gata?<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Black Friday este cel mai mare eveniment de vanzari din eCommerce-ul romanesc, reprezentand in medie 8-12% din vanzarile anuale ale unui magazin online. In 2025, piata de eCommerce din Romania a depasit 8 miliarde EUR, iar Black Friday a generat un volum record de tranzactii \u2014 magazinele pregatite au raportat cresteri de 150-300% in vanzari fata de o luna obisnuita. Peste 4.500 de magazine online active pe platforma Gomag beneficiaza de instrumente native pentru Black Friday: de la <a href=\"https:\/\/www.gomag.ro\/aplicatii\" target=\"_blank\" rel=\"noopener\">Cosuri Abandonate<\/a> (recuperare 15-25% din cosuri pierdute) la <a href=\"https:\/\/www.gomag.ro\/campanii\" target=\"_blank\" rel=\"noopener\">Gomag Campanii<\/a> pentru Google Ads pe pilot automat cu 20% discount CPC prin Google CSS.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none;\" title=\"Embed Player\" src=\"\/\/play.libsyn.com\/embed\/episode\/id\/20528867\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/yes\/custom-color\/0062a8\/time-start\/00:00:00\/download\/no\/hide-show\/no\/direction\/backward\/hide-playlist\/no\/hide-subscribe\/no\/hide-share\/no\" width=\"100%\" height=\"128\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Cuprins Ghid Black Friday:<\/b><\/h2>\n<ul>\n<li><strong><a href=\"#1\">Ce sa faci daca NU VREI o campanie Black Friday<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Checklist pentru \u201cZile negre\u201d inainte cu 3-4 luni de BF<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Planul de campanie Black Friday<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Cum sa iti pregatesti magazinul online?<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Cum faci teasing pentru campania Black Friday<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Lansarea campaniei Black Friday<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Idei de postari Social Media de Black Friday<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Sfaturi pentru ce sa trimiti pe email de Black Friday<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Campania ta PPC de Black Friday<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Strategia de actiune in timpul Black Friday<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Ce sa faci dupa Black Friday, daca vrei clienti pe viata<\/a><\/strong><\/li>\n<\/ul>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Ce sa faci daca nu vrei o campanie Black Friday<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Am zis sa abordam mai intai aceasta situatie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exista, sigur, magazine care nu isi doresc o campanie de Black Friday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aceasta zi e asociata automat cu reduceri foarte mari, si nu toata lumea poate sau vrea sa le ofere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, brandurile cu produse de lux. Reducerile nu merg mana in mana cu luxul, si nu isi doresc sa fie percepute astfel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Altii organizeaza campanii alternative (donatii pentru fiecare achizitie din site la pret intreg, <\/span><i><span style=\"font-weight: 400;\">\u201cspune-ne ce oferta are un competitor si noi iti facem una mai buna\u201d<\/span><\/i><span style=\"font-weight: 400;\">) sau nu organizeaza nimic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transforma aceasta zi intr-una manifest &#8211; de exemplu, un magazin de sport poate lansa invitatia \u201c<\/span><i><span style=\"font-weight: 400;\">hai sa ne vedem afara, la miscare<\/span><\/i><span style=\"font-weight: 400;\">\u201d. Si dau liber intregii echipe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Niciuna dintre aceste actiuni nu e gresita, atata timp cat e facuta cu un rost, cu un obiectiv.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Totusi ar fi ilogic sa nu organizezi nicio campanie in luna noiembrie, doar pentru ca nu vrei sa fii asociat cu BF.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oamenii sunt pe modul \u201c<\/span><b>cumparare<\/b><span style=\"font-weight: 400;\">\u201d, si isi fac chiar planuri si pregatiri pentru a profita de ofertele din aceasta perioada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca, daca nu contravine directiei magazinului, organizeaza si tu o campanie de Black Friday, pentru o zi sau chiar pentru toata luna.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum lansezi un magazin online cu succes de Black Friday\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/yi2j36G1VIY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>Checklist de \u201cZile negre\u201d inainte cu 3-4 luni de Black Friday<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Uita-te la rapoartele din anii trecuti <\/b><span style=\"font-weight: 400;\">&#8211; daca ai mai organizat campanii BF. Vezi ce produse s-au cumparat, in ce zi \/ zile, care a fost comportamentul clientilor, ce metode de promovare si persuasiune au functionat, ce ti-ar placea sa repeti etc. Verifica <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/sections\/115001123793-Rapoarte\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">rapoartele din Gomag<\/span><\/a><span style=\"font-weight: 400;\">, sa vezi ce produse s-au cumparat cel mai bine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Fa o analiza a pietei si a competitorilor<\/b><span style=\"font-weight: 400;\"> &#8211; care e puterea de cumparare si spiritul pe piata? Exista factori economici de care trebuie sa tii cont? Au inceput competitorii sa faca pregatiri vizibile pentru BF?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Fa o analiza SWOT a afacerii tale<\/b><span style=\"font-weight: 400;\"> &#8211; stabileste <\/span><i><span style=\"font-weight: 400;\">punctele tari <\/span><\/i><span style=\"font-weight: 400;\">si<\/span><i><span style=\"font-weight: 400;\"> punctele slabe<\/span><\/i><span style=\"font-weight: 400;\"> ale business-ului tau, <\/span><i><span style=\"font-weight: 400;\">amenintarile<\/span><\/i><span style=\"font-weight: 400;\"> din partea pietei si a competitorilor si <\/span><i><span style=\"font-weight: 400;\">oportunitatile<\/span><\/i><span style=\"font-weight: 400;\">. Daca o faci acum, vei avea timp sa iti formezi un plan corect, complet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Stabileste<strong> daca vei avea nevoie sa colaborezi cu inca o firma de transport (sau metoda de transport),<\/strong> daca vrei sa <strong>oferi metode de plata alternative ce incurajeaza achizitia<\/strong> (de ex., <em>plata in rate sau &#8222;cumpara acum si platesti in 30 de zile&#8221;<\/em>) si alte aspecte legate de logistica (materiale necesare pentru impachetare, e-fulfillment).<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum sa vinzi mai mult de Black Friday cu plata in rate prin TBI Credit\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/2ZeMacwFtDw?start=219&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Mergi in Google Trends si vezi ce cautari s-au realizat in anii anteriori de BF.<\/b><span style=\"font-weight: 400;\"> De exemplu, poti vedea ca aragazurile sunt in top la cautare pe noiembrie, dar agendele au varf de cautari in decembrie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Alege produsele vedeta ale campaniei tale. <\/b><span style=\"font-weight: 400;\">Poti oferi reduceri si servicii speciale pentru produsele vedeta, un anumit procent de discount pentru fiecare categorie sau o reducere valabila pentru toate produsele din site. <\/span><i><span style=\"font-weight: 400;\">Produsele vedeta pot fi cele best sellers in magazin, cele la care ai stoc limitat sau produsele noi.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Deschide Google Sheets si scrie <\/b><span style=\"font-weight: 400;\">ce produse intra in oferta, ce stoc vei avea, daca au produse complementare, cand incepe oferta, cand se termina si cum le vei promova.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17637 size-full\" title=\"planificare-campania-black-friday\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-campania-black-friday.png\" alt=\"planificare-campania-black-friday\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-campania-black-friday.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-campania-black-friday-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-campania-black-friday-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-campania-black-friday-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Discuta din timp cu furnizorii tai<\/b><span style=\"font-weight: 400;\"> de produse si fa pregatiri pentru stoc, depozitare si insertii in colete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Intensifica actiunile de SEO<\/b><span style=\"font-weight: 400;\"> &#8211; asigura-te ca ai metas-uri, in special pentru produsele vedeta din campanie, descrieri si continut complet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Poti crea de pe acum un landing page de Black Friday (FARA AN IN URL)<\/b><span style=\"font-weight: 400;\"> &#8211; nu trebuie sa contina inca produse, ci doar un mesaj de teasing si un formular de abonare. <\/span><i><span style=\"font-weight: 400;\">Sigur, poti afisa si produse ca un sneak peek, sa vada pentru ce repere urmeaza sa apara reduceri.<\/span><\/i><span style=\"font-weight: 400;\"> Va avea suficient timp sa fie indexat. Nu il afisa inca in meniu, dar lasa-l public in magazin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Fa curatenie in site<\/b><span style=\"font-weight: 400;\"> &#8211; scapa de produsele pe care nu le mai aduci in stoc si fa redirect-uri spre produsele similare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Porneste un <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps\" target=\"_blank\" rel=\"noopener\"><b>pop-up de abonare<\/b><\/a><b> la newsletter si incepe sa aduni adrese de email.<\/b><span style=\"font-weight: 400;\"> Mesajul inca nu trebuie sa fie de teasing pentru Black Friday. Dar inca ai timp sa te joci pentru a gasi cea mai buna abordare.<\/span><\/p>\n<p>Citeste si:\u00a0<a href=\"https:\/\/www.gomag.ro\/blog\/super-vanzari-black-friday-cu-platforma-gomag\/\"><strong>Cum obtii super vanzari de Black Friday cu platforma Gomag<\/strong><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17656 size-full\" title=\"popup-reducere-abonare\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/popup-reducere-abonare.png\" alt=\"popup-reducere-abonare\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/popup-reducere-abonare.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/popup-reducere-abonare-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/popup-reducere-abonare-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/popup-reducere-abonare-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cautarile pentru Black Friday incep de pe la finalul lui octombrie, asa ca e bine sa fii pregatit cu mult inainte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/black-friday-2019-de-ce-sa-te-pregatesti-incepand-de-acum-infografic\/\"><b>Black Friday. De ce sa te pregatesti incepand de acum [Infografic]<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>Planul de campanie Black Friday\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Odata cu trecerea timpului, in paralel cu treaba de zi cu zi, campaniile Back to School, Halloween si altele punctuale, poti sa revii cand ai putin timp pe planul de campanie BF.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar aici iti vei stabili concret cum se va desfasura campania ta:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Stabileste care este bugetul campaniei <\/b><span style=\"font-weight: 400;\">&#8211; mai ales daca nu dispui de sume colosale. Va trebui sa investesti banii in strategiile care functioneaza si sa ii dramuiesti cu istetime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Hotaraste care e calendarul de campanie<\/b><span style=\"font-weight: 400;\"> &#8211; cat va dura campania ta de Black Friday? Poti sa te concentrezi pe ziua de 12, impreuna cu cele mai mari magazine din piata, sau poti sa rulezi reduceri toata luna, fara sa te concentrezi asupra unei zile anume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Programeaza cel putin etapele mai mari ale campaniei <\/b><span style=\"font-weight: 400;\">&#8211; cand incepe teasing-ul? Cand se deschid ofertele? <\/span><i><span style=\"font-weight: 400;\">Mai intai pentru clientii fideli, apoi pentru restul? <\/span><\/i><span style=\"font-weight: 400;\">La ce ora e startul oficial? Cand incep mesajele de reminder? Cand pornesc reclamele platite?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Care sunt canalele alese pentru promovare<\/b><span style=\"font-weight: 400;\"> &#8211; social media organica (FB &amp; IG &amp; YouTube), reclame Facebook Ads, reclame Google Ads + remarketing, newsletter si email-uri tranzactionale, afiliere, influenceri, comunicate de presa, notificari push, SMS-uri, notificari in aplicatii, program de cashback, reclame TV, parteneriate cu B2B etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Deschide un tabel in Google Sheets si noteaza elementele de care vei avea nevoie in campanie:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17638 size-full\" title=\"plan-campanie-black-friday\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/plan-campanie-black-friday.png\" alt=\"plan-campanie-black-friday\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/plan-campanie-black-friday.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/plan-campanie-black-friday-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/plan-campanie-black-friday-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/plan-campanie-black-friday-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360012383753-Lista-de-Preturi\" target=\"_blank\" rel=\"noopener\"><b>Liste de preturi<\/b><\/a><b> sau \/ si coduri de reducere in cos<\/b><span style=\"font-weight: 400;\">, daca e cazul.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Materiale pentru teasing <\/b><span style=\"font-weight: 400;\">&#8211; landing page captare date (daca nu l-ai facut pana acum), articol pe blogul magazinului, postari, pop-up captare adrese, story-uri, concurs, invitatii sa descarce aplicatia magazinului, invitatii <\/span><i><span style=\"font-weight: 400;\">\u201cadauga produsele preferate in wishlist si bucura-te de cele mai mari promotii\u201d <\/span><\/i><span style=\"font-weight: 400;\">etc.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17662 size-full\" title=\"black-friday-magazin-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/black-friday-magazin-online.png\" alt=\"black-friday-magazin-online\" width=\"1536\" height=\"754\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/black-friday-magazin-online.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/black-friday-magazin-online-1280x628.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/black-friday-magazin-online-980x481.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/black-friday-magazin-online-480x236.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360009327814-Black-Friday\" target=\"_blank\" rel=\"noopener\"><b>Landing page<\/b><\/a><b> pentru campanie<\/b><span style=\"font-weight: 400;\"> &#8211; sau landing page-uri pentru selectii diverse de produse daca rulezi campanii diferite, in functie de zile sau o anumita tematica.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sabloane pentru <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930713-Email\" target=\"_blank\" rel=\"noopener\"><b>email-urile dupa comanda<\/b><\/a> <span style=\"font-weight: 400;\">&#8211; confirmare comanda, notificare colet preluat de curier, recuperare cos, recuperare plata online intrerupta, trimitere produse complementare pentru completarea comenzii, cerere recenzie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sabloane SMS <\/b><span style=\"font-weight: 400;\">&#8211; anuntare start reduceri, confirmare comanda, anuntare beneficii speciale (de ex., un cod de reducere suplimentar), reminder finalizare oferta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unul sau mai multe <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004919954-Hello-Bar\" target=\"_blank\" rel=\"noopener\"><b>hellobar<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; teasing, anuntare campanie + beneficii speciale, reminder final de campanie cu timer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Materiale grafice<\/b><span style=\"font-weight: 400;\"> &#8211; pentru landing page (bannere), pop-up-uri, bannere de reclama platita, cover FB, postari Facebook si Instagram si story (la dimensiuni). Pregateste inclusiv materiale pentru afiliatii si partenerii care te vor promova de Black Friday &#8211; bannere si feed-uri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feed-uri pentru Google Shopping Ads, 2Performant<\/b><span style=\"font-weight: 400;\">, Remarketing, comparatoare de preturi etc.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Campania de Black Friday pentru a vinde mai mult online cu Dorin Boerescu\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FahDdoq89e8?start=2&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Icon-uri de folosit pentru produsele vedeta sau produsele in editii exclusive de BF <\/b><span style=\"font-weight: 400;\">&#8211; le vei aplica folosind <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005119513-Marcaje-Promotionale\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aplicatia marcaje promotionale<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Stabileste pe cine vei targeta in campania BF<\/b><span style=\"font-weight: 400;\"> &#8211; interese, aspecte demografice (de ex., livrare in 2 ore in locatie), listele de remarketing, oferte diferite pentru clientii noi vs. clientii fideli.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><b>Date Black Friday in Romania \u2013 live cu parteneri si clienti Gomag<\/b><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>Cum sa iti pregatesti magazinul online?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cu cat te apropii mai mult de perioada BF, incepe sa iti pui planul in aplicare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cel mai bine iti faci setarile, construiesti continut si implementezi tehnicile planificate <\/span><b>din timp<\/b><span style=\"font-weight: 400;\">\u2026 mai ales ca vei incepe si etapa de teasing cu cateva zile inainte de Z-day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In etapa de teasing vei folosi ceea ce ai stabilit in plan (hellobar, landing captare date, postari social media etc.) pentru a trezi sentimentul de anticipare in mintea publicului tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi, lanseaza campania propriu-zisa.<\/span><\/p>\n<p><b>Pont! <\/b><span style=\"font-weight: 400;\">Poti folosi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360016976773-Calendar\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Calendarul din Gomag<\/span><\/a><span style=\"font-weight: 400;\"> pentru a centraliza planul de campanie Black Friday, astfel incat toti cei implicati sa aiba fie la curent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Asigura-te ca ai implementat corect codurile de tracking<\/b><span style=\"font-weight: 400;\"> &#8211; Facebook Pixel, Google Analytics, Search Console etc. Daca ai deja magazinul de ceva timp, acestea ar trebui sa fie in regula deja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Fa un audit si vezi cum se comporta site-ul tau<\/b><span style=\"font-weight: 400;\"> &#8211; foloseste heatmaps pentru a vedea comportamentul clientilor la scroll si testeaza fluxul de comanda. Asigura-te ca nu exista intreruperi pe parcursul procesului de comanda, iar acesta poate fi realizat rapid, din minim de clic-uri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Elimina elementele care ar putea distrage atentia<\/b><span style=\"font-weight: 400;\"> &#8211; descoperi aceste elemente din datele Google Analytics, heatmaps si sesiunile inregistrate in site (de ex., butoane suplimentare, categorii fara produse, coduri suplimentare care ingreuneaza incarcarea).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Activeaza live chat-ul (daca nu ai facut-o pana acum)<\/b><span style=\"font-weight: 400;\"> &#8211; asigura-te ca ai persoane pregatite sa faca fata intrebarilor si cererilor clientilor, mai ales ca veti lucra in super viteza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Pregateste un pop-up de tip CTA care sa anunte oamenii de existenta ofertelor. <\/b><span style=\"font-weight: 400;\">Dar ai grija sa nu fie afisat si pe mobil (pe mobil lasa mai bine doar hellobar-ul).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Pregateste un alt pop-up de tip CTA pe care sa il activezi in momentul in care stocurile scad<\/b><span style=\"font-weight: 400;\"> foarte mult &#8211; cu mesaj de urgentare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Pregateste un pop-up de tip recuperare cos (exit pop-up) <\/b><span style=\"font-weight: 400;\">&#8211; ofera 5% reducere pentru cei care finalizeaza comanda chiar acum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Pregateste triggere live de tipul <\/b><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Doar X lei te despart de transportul gratuit. Profita!<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Cere activarea butoanelor de wishlist <\/b><span style=\"font-weight: 400;\">pentru a fi vizibile inclusiv din paginile de categorie (pentru etapa de teasing).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Pregateste text si culori pentru hellobar-ul de campanie<\/b><span style=\"font-weight: 400;\"> &#8211; acesta va atrage atentia clientilor spre landing page, indiferent in ce pagina din site aterizeaza sau din ce sursa vin.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17651 size-full\" title=\"campanie-bf-cod\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/campanie-bf-cod.png\" alt=\"campanie-bf-cod\" width=\"1536\" height=\"698\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/campanie-bf-cod.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/campanie-bf-cod-1280x582.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/campanie-bf-cod-980x445.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/campanie-bf-cod-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Daca ai abonamentul Elite sau Enterprise, segmenteaza-ti clientii <\/b><span style=\"font-weight: 400;\">&#8211; ar trebui sa ai cel putin <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">un grup pentru clientii fideli<\/span><\/a><span style=\"font-weight: 400;\"> (pe langa cei standard). Poti folosi CRM Bot pentru a aloca automat clientii in grupuri, in functie de conditiile setate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Activeaza un pop-up pentru adaugarea in cos<\/b><span style=\"font-weight: 400;\"> &#8211; acesta se va afisa imediat ce un client a adaugat un produs in cos, si va prezenta produse complementare <\/span><i><span style=\"font-weight: 400;\">(poti sa cresti valoarea comenzilor!<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Pregateste un ghid de cumparaturi pentru clientii tai<\/b><span style=\"font-weight: 400;\"> &#8211; il poti publica pe blog sau il poti structura sub forma unui pdf pe care sa il pot descarca dupa ce iti dau adresa de email (util in perioada teasing).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Alege unul sau mai multe <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\"><b>produse OTO<\/b><\/a><b> (one-time offer) <\/b><span style=\"font-weight: 400;\">&#8211; nu strica sa incerci sa iti cresti valoarea comenzilor, mai ales ca oamenii sunt dispusi sa cumpere. Poti alege produse diferite, in functie de categoria din care au adaugat produse in cos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Gandeste-te ce oferte speciale vrei sa faci si pregateste-le din timp<\/b><span style=\"font-weight: 400;\"> &#8211; pachete de produse, abonamente anuale cu X% reducere daca le cumpara de Black Friday, <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360000216053-Produse-Bundle\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bundle-uri<\/span><\/a><span style=\"font-weight: 400;\">, produse + cadou gratuit, 1+1 gratis, praguri de cadouri in raport cu cat creste valoarea din cos etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Asigura-te ca folosesti in mesaje cuvinte precum: <\/b><span style=\"font-weight: 400;\">exclusiv, special, din partea noastra, fii gata etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Marcheaza toate paginile cu semnale de incredere<\/b><span style=\"font-weight: 400;\"> &#8211; recenzii, testimoniale, rating, video-uri scurte demonstrative si de unboxing, continut trimis de clientii tai, screenshot-uri cu reactiile clientilor de pe live chat si messenger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Optimizeaza afisarea diferentiatorilor tai<\/b><span style=\"font-weight: 400;\"> &#8211; foloseste <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930653-Bannere\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">icon-urile de trust<\/span><\/a><span style=\"font-weight: 400;\"> pentru a transmite din fiecare pagina ce te face diferit (cadouri, consultanta, produse premium, servicii extra etc.).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17653 size-full\" title=\"mail-anuntare-bf\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/mail-anuntare-bf.png\" alt=\"mail-anuntare-bf\" width=\"1378\" height=\"1051\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/mail-anuntare-bf.png 1378w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/mail-anuntare-bf-1280x976.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/mail-anuntare-bf-980x747.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/mail-anuntare-bf-480x366.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1378px, 100vw\" \/><br \/>\n<a name=\"5\"><\/a><\/p>\n<h3><b>Cum faci teasing pentru campania Black Friday<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Acum ca materialele sunt pregatite, e timpul sa incepi faza de teasing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu decizi cu cat timp inainte faci teasing, dar in principiu ar trebui sa <\/span><b>cresti agresivitatea mesajelor cu 1-2 zile inainte de BF.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, <\/span><i><span style=\"font-weight: 400;\">\u201cTic-tac, maine incepe Black Friday. Esti gata?\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E vital sa oferi o mica privire in spatele cortinei, dar sa nu dezvalui tot ce pregatesti.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17646 size-full\" title=\"reclama-teasing-black-friday\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reclama-teasing-black-friday.png\" alt=\"reclama-teasing-black-friday\" width=\"497\" height=\"623\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reclama-teasing-black-friday.png 497w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reclama-teasing-black-friday-480x602.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 497px, 100vw\" \/><\/p>\n<h3><b>Uite ce poti face in etapa teasing:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Arata cum va pregatiti in depozit<\/b><span style=\"font-weight: 400;\"> &#8211; poti arata rafturile doldora de marfa, pregatirea cutiilor si a insertiilor din colete, cum lucreaza colegii tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Fa un mic concurs cu portiuni marite din produse<\/b><span style=\"font-weight: 400;\"> &#8211; cine ghiceste despre ce produs e vorba in poza, castiga un cod de reducere suplimentar activ in ziua de BF. Poti face acest concurs pentru atatea zile cate coduri esti dispus sa oferi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Daca ai o audienta mai mare (si cat de cat implicata) in Social Media poti organiza sondaje si sesiuni de intrebari<\/b><span style=\"font-weight: 400;\"> &#8211; lasi publicul sa decida pragurile de reducere pentru produsele preferate sau pentru ce produse ar vrea sa oferi discount de BF.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Promoveaza un landing page de captare date<\/b><span style=\"font-weight: 400;\"> &#8211; acesta poate include un mesaj simplu \u201c<\/span><i><span style=\"font-weight: 400;\">fii primul care afla cand deschidem reducerile de BF<\/span><\/i><span style=\"font-weight: 400;\">\u201d, sau poti oferi un ghid de cumparaturi (ori alt lead magnet) pentru adresa de email si\/sau numarul de telefon (de care ai nevoie pentru trimiterea de SMS-uri \/ mesaje pe WhatsApp).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Poti acorda si promova un interviu in presa in care sa vorbesti si despre iminenta campanie de Black Friday<\/b><span style=\"font-weight: 400;\"> &#8211; mai ales daca ti-ai propus sa faci ceva special.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Aliniaza subiectele si mesajele trimise pe newsletter la sentimentul de anticipatie<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">\u201cTe intereseaza oferte de pana la X% de Black Friday?\u201d, \u201cVezi cum pregatim [nume magazin] de Black Friday\u201d, \u201cWishlist-ul tau e gata? Ai acces exclusiv de Black Friday\u201d, \u201cCum te asiguri ca prinzi oferta de Black Friday\u201d <\/span><\/i><span style=\"font-weight: 400;\">etc.<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h3><b>Lansarea campaniei Black Friday<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Landing page-ul de campanie ar trebui sa fie gata cu cel putin 4-5 zile inainte de start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca trebuie sa il testezi si sa te asiguri ca include tot ce ti-ai propus.<\/span><\/p>\n<p><b><i>NU lasa nimic pe ultima suta de metri, pentru ca iti pui singur bete in roate si-ti faci nervi degeaba!<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Finiseaza landing page-ul de BF<\/b><span style=\"font-weight: 400;\"> &#8211; asigura-te ca ai activat cronometrul, ca produsele cu cele mai mari reduceri si produsele vedeta sunt afisate cat mai sus in landing page. <\/span><b>Seteaza lp-ul sa fie afisat ca HOMEPAGE.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17650 size-full\" title=\"landing-page-black-friday\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/landing-page-black-friday.png\" alt=\"landing-page-black-friday\" width=\"1919\" height=\"3491\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/landing-page-black-friday.png 1919w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/landing-page-black-friday-1280x2329.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/landing-page-black-friday-980x1783.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/landing-page-black-friday-480x873.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1919px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Daca ai programat hellobar-ul, acesta ar trebui sa fi sus si gata de treaba<\/b><span style=\"font-weight: 400;\"> &#8211; cu modulul din Gomag poti sa programezi startul si finalul pentru afisarea unui hellobar \/ pop-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Aplica marcajele promotionale pe produsele vedeta<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Activeaza bannerele pregatite pentru Black Friday<\/b><span style=\"font-weight: 400;\"> &#8211; pe homepage, si poti avea bannere cu mesaje de urgentare sau testimoniale in cos \/ pagina de finalizare comanda, care sa stimuleze vanzarea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Activeaza timere in paginile de produse<\/b><span style=\"font-weight: 400;\"> &#8211; poti sa faci asta din platforma Gomag, din <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930413-Reduceri\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">regulile de reduceri<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>Idei de postari Social Media de Black Friday<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sfatul meu este sa iti faci o planificare pentru postarile social media, cu calendar cu tot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa vei putea programa din timp postarile, si nu vei mai avea mintea incarcata cu o chestie suplimentara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar daca stabilesti din timp si momentele de postare, strategia pe Social Media devine parfum.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17640 size-full\" title=\"planificare-postari-continut-black-friday\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-postari-continut-black-friday.png\" alt=\"planificare-postari-continut-black-friday\" width=\"1850\" height=\"669\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-postari-continut-black-friday.png 1850w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-postari-continut-black-friday-1280x463.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-postari-continut-black-friday-980x354.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/planificare-postari-continut-black-friday-480x174.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1850px, 100vw\" \/><\/p>\n<p>Citeste si:\u00a0<strong><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-social-media-inainte-si-de-black-friday\/\">Planul de Social Media inainte si de Black Friday<\/a><\/strong><\/p>\n<h3><b>Mini Tips&amp;Tricks inainte de campanie<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Nu uita sa actualizezi link-ul in bio pe Instagram.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Aplica pentru<\/span><b> Instagram<\/b><span style=\"font-weight: 400;\"> daca nu ai facut-o pana acum. Vei putea eticheta produse in postarile tale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Creeaza catalogul de produse pe Facebook<\/b><span style=\"font-weight: 400;\"> (daca nu ai facut-o pana acum). Doar asa vei putea crea reclame pe baza produselor din magazin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Schimba imaginea de cover pe Facebook<\/b><span style=\"font-weight: 400;\"> &#8211; daca oamenii intra pe pagina, sa intre din start pe spiritul BF.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/business-manager-calea-catre-facebook-pixel-facebook-shop-instagram-shopping\/\"><b>Cum creezi contul de Facebook Business Manager pentru magazin online [2021]<\/b><\/a><\/p>\n<h3><b>Uite ce poti posta in aceasta perioada:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Postare de START Black Friday<\/b><span style=\"font-weight: 400;\"> &#8211; adauga link-ul cu bitly si pastreaza textul cat mai scurt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Fa postari separate pentru fiecare prag de reducere<\/b><span style=\"font-weight: 400;\"> &#8211; daca ai asa ceva in site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Arata newsletter-ul<\/b><span style=\"font-weight: 400;\"> &#8211; arata ce trimiti pe email, cu link pentru vizualizarea lui.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Top 10-12 produse vandute pana la ora 12<\/b><span style=\"font-weight: 400;\"> (cand e jumatate din timpul zilei de campanie). Asa atragi atentia asupra anumitor produse (postare tip infografic).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Tine oamenii la curent cu starea stocurilor, cele mai vandute produse, cea mai mare comanda ca valoare sau ca produse cumparate.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Poti oferi un cod de reducere extra doar pentru urmaritorii din social media.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Carusel cu produsele vedeta <\/b><span style=\"font-weight: 400;\">pe Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Story-uri cu ce se intampla in spatele cortinei.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Postari si story-uri despre produsele in editie limitata sau cu stoc foarte mic.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Tombola cu produse cadou pentru comenzi alese random <\/b><span style=\"font-weight: 400;\">sau pentru cei care lasa un testimonial despre magazin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Video-uri unboxing \/ prezentare<\/b><span style=\"font-weight: 400;\"> pentru pachetele de produse la oferta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Foloseste hashtag<\/b><span style=\"font-weight: 400;\"> #blackfriday, #blackfridayAn si #blackfridayNumeMagazin<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-postari-social-media\/\"><b>50+ Idei Geniale &amp; Usor de facut pentru postari Facebook si Instagram \u2013 Social Media<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25091 size-full\" title=\"calendar-postari-sm-black-friday\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/calendar-continut-noiembrie.png\" alt=\"calendar-continut-noiembrie\" width=\"1850\" height=\"921\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/calendar-continut-noiembrie.png 1850w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/calendar-continut-noiembrie-1280x637.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/calendar-continut-noiembrie-980x488.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/calendar-continut-noiembrie-480x239.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1850px, 100vw\" \/><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>Sfaturi pentru ce sa trimiti pe email de Black Friday<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Daca ai deja o comunitate de abonati sau ai facut eforturi in perioada de teasing, ai putea sa iti comunici ofertele mai targetat catre acestia, cu beneficii speciale (si le spui asta).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Foloseste Email Bot pentru a deschide ofertele in avans<\/b><span style=\"font-weight: 400;\"> (sau cu un cod de reducere extra) valabil doar pentru grupul clientilor fideli.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17648 size-full\" title=\"email-black-friday-comunitate\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/email-black-friday-comunitate.png\" alt=\"email-black-friday-comunitate\" width=\"779\" height=\"2724\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/email-black-friday-comunitate.png 779w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/email-black-friday-comunitate-480x1678.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 779px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Creeaza o secventa de email-uri si programeaza-o pentru a fi trimisa pe tot parcursul zile de BF:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email 1: <\/span><i><span style=\"font-weight: 400;\">Black Friday a inceput la [nume magazin] \/ Start Black Friday! Oferte de pana la X%<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email 2: <\/span><i><span style=\"font-weight: 400;\">Top produse cautate de Black Friday la [nume magazin] \/ Stocurile scad. Ti-ai luat produsele favorite?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email 3: <\/span><i><span style=\"font-weight: 400;\">Oferta se incheie la ora X. Ai luat tot ce iti trebuie?<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Daca rulezi campania pentru o perioada mai indelungata, trimite mail-uri la 1-2 zile,<\/b><span style=\"font-weight: 400;\"> in functie de tipul de promotii si oferte pe care le faci &#8211; daca organizezi, de exemplu, si un concurs sau ai reduceri doar pentru o anumita categorie de produse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Adapteaza sablonul email-ului de recuperare cos<\/b><span style=\"font-weight: 400;\"> la atmosfera de Black Friday si scade timpul de trimitere la minimum (30 de minute). Incearca sa nu oferi cuponul de reducere acum, mai ales ca exista discount-uri mari pe site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Foloseste o numaratoare inversa in newslettere <\/b><span style=\"font-weight: 400;\">pentru a urgenta actiunea clientilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/email-marketing-de-black-friday\/\"><b>Email marketing de Black Friday \u2013 Tips &amp; Tricks pentru super vanzari<\/b><\/a><\/p>\n<h3><b>Pont!\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Foloseste cu incredere si <\/span><b>SMS Marketing<\/b><span style=\"font-weight: 400;\">, pentru ca <\/span><i><span style=\"font-weight: 400;\">mesajele au o rata de deschidere extraordinara<\/span><\/i><span style=\"font-weight: 400;\">. Daca ai consimtamantul clientilor, le poti trimite mesaje de start si reminder pe parcursul zilei de BF.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/50-idei-pentru-urmatorul-tau-email\/\" target=\"_blank\" rel=\"noopener\"><b>50+ Idei Bestiale pentru urmatorul tau email<\/b><\/a><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>Campania ta PPC de Black Friday<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17647 size-full\" title=\"reclama-fb-black-friday\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reclama-fb-black-friday.png\" alt=\"reclama-fb-black-friday\" width=\"500\" height=\"607\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reclama-fb-black-friday.png 500w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reclama-fb-black-friday-480x583.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Retargeting pe listele cu clienti <\/b><span style=\"font-weight: 400;\">incepand de acum un an, dar si cei care au vizitat site-ul in ultimele 30 de zile, in ultimele 7 zile, ultimele 24 de ore etc. &#8211; exact cu produsul vizualizat + carusel cu toate produsele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><span style=\"font-weight: 400;\"><b>Pregateste-te cu un buget ok pentru Gomag Campanii sau, daca faci separat, Google Shopping Ads din Merchant Center.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Activeaza reclame DSA cu mult inainte de Black Friday<\/b><span style=\"font-weight: 400;\"> &#8211; altfel s-ar putea sa nu se activeze in ziua respectiva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Exclude cuvinte cheie<\/b><span style=\"font-weight: 400;\"> precum indisponibil, out of stock, din campaniile DSA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Foloseste Countdown Ads <\/b><span style=\"font-weight: 400;\">si afiseaza intervalul de timp disponibil pana la finalul ofertei (sau numarul produselor in stoc).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Foloseste un link checker pentru paginile 404, <\/b><span style=\"font-weight: 400;\">ce va rula odata pe ora toata ziua de Black Friday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Creeaza campanii PPC separate pentru mobil si pentru desktop,<\/b><span style=\"font-weight: 400;\"> astfel incat sa poti contoriza rezultatele corect.<\/span><\/p>\n<p><a name=\"10\"><\/a><\/p>\n<h2><b>Strategia de actiune in timpul Black Friday<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru tine si echipa ta, Black Friday poate fi cea mai stresanta zi din an.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar daca te pregatesti din timp, pe parcursul evenimentului iti reduci activitatile exclusiv la ceea ce poate fi facut pe moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Impartiti echipa<\/b><span style=\"font-weight: 400;\"> in cei care raspund pe live chat si la telefon, cei care gestioneaza comenzile in timp real si o persoana care sa supervizeze situatia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Creeaza-ti alerte pe email din Google Analytics <\/b><span style=\"font-weight: 400;\">pentru cresterile si scaderile de trafic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Verifica sa nu impingi bani in reclame pentru produse out of stock <\/b><span style=\"font-weight: 400;\">&#8211; nu plati pentru click-uri care nu iti aduc si conversii.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17652 size-full\" title=\"reclama-fb-bf\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reclama-fb-bf.png\" alt=\"reclama-fb-bf\" width=\"498\" height=\"631\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reclama-fb-bf.png 498w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/reclama-fb-bf-480x608.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 498px, 100vw\" \/><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>Ce sa faci dupa Black Friday, daca vrei clienti pe viata<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ocaziile pentru cumparaturi continua toata luna decembrie &#8211; incepand cu Sf. Andrei, Mos Nicolae, Craciunul, Anul nou.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca merita sa investesti in crearea unei experiente bune la achizitia de BF, pentru a convinge oamenii sa se intoarca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uite ce strategii poti aborda:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Ofera <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><b>puncte de fidelitate<\/b><\/a><b> in cadrul unui program de loialitate de care oamenii sa stie<\/b><span style=\"font-weight: 400;\"> &#8211; poti mentiona numarul de puncte acumulate in mail-ul de confirmare si invitatiile de creare cont.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Asigura o experienta memorabila la deschiderea coletului <\/b><span style=\"font-weight: 400;\">&#8211; anunta din start ca vor fi intarzieri, dar coletul va ajunge, adauga mici atentii in pachete: voucher pentru urmatoarea comanda, card VIP, cadouri, ceva dulce, stickere, tote bag etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Continua comunicarea dupa comanda<\/b><span style=\"font-weight: 400;\"> &#8211; trimite mail-urile de confirmare, multumire, apoi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111774-Review-uri-Automate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cerere recenzie<\/span><\/a><span style=\"font-weight: 400;\"> pentru produsele comandate si email bot cu recomandari de produse cross-sell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Ofera ghiduri de cadouri si sfaturi utile pe blogul magazinului<\/b><span style=\"font-weight: 400;\"> &#8211; pe care le trimiti prin newslettere sau le promovezi in comunitatea ta (grup Facebook, WhatsApp).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Promoveaza vizibil beneficiile de care se bucura clientii fideli<\/b><span style=\"font-weight: 400;\"> &#8211; acces in premiera la oferte si produse, produse noi, servicii extra, transport gratuit etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <strong>Cere-le activ parerea si continut (poze, video-uri, comentarii, raspunsuri) si promoveaza-ti cei mai buni clienti<\/strong> &#8211; se vor mandri cu asta si, foarte posibil, vor da share sa vada si prietenii lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste mai multe idei aici: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/principalele-strategii-de-fidelizare-a-clientilor-in-ecommerce\/\"><b>Principalele strategii de fidelizare a clientilor in eCommerce<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17654 size-full\" title=\"fidelizare-clienti-black-friday\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/fidelizare-clienti-black-friday.png\" alt=\"fidelizare-clienti-black-friday\" width=\"1404\" height=\"593\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/fidelizare-clienti-black-friday.png 1404w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/fidelizare-clienti-black-friday-1280x541.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/fidelizare-clienti-black-friday-980x414.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/08\/fidelizare-clienti-black-friday-480x203.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1404px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Eiiii, a iesit un material destul de mare pentru cea mai buna ocazie din an sa iti cresti vanzarile si profitul.<\/span><\/p>\n<h3><b>Speram sa iti fie de folos.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si, foarte important, sa il aplici din timp, asa cum am tot repetat pe parcursul articolului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Black Friday ramane un eveniment de baza pentru cei din comert, si daca nu contravine misiunii magazinului tau, ar fi pacat sa nu faci actiuni in aceasta zi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partea cea mai faina e ca nu trebuie sa faci reduceri uriase ca sa atragi atentia &#8211; poti doar sa gasesti o tematica interesanta, care sa ii intereseze pe clientii tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vei vinde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pune in aplicare strategiile din ghid si castiga clienti pe viata de Black Friday!<\/span><\/p>\n<p><img decoding=\"async\" id=\"image-hover-icon\" style=\"position: absolute; width: 25px; height: 25px; cursor: pointer; left: 33px; top: 22789.3px; display: none; opacity: 0.7;\" src=\"chrome-extension:\/\/pbhpcbdjngblklnibanbkgkogjmbjeoe\/src\/public\/images\/128px.png\" \/><\/p>\n<h2><b>7+ Trenduri Black Friday 2026 in eCommerce<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">1. <b>Early Black Friday \u2014 campanii de 2-3 saptamani, nu doar o zi<\/b> \u2014 in 2026, peste 65% dintre retailerii online incep reducerile cu 2-3 saptamani inainte de Black Friday. Strategia &#8222;Black Month&#8221; reduce presiunea pe logistica si creste vanzarile totale cu 40% fata de campaniile de o singura zi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. <b>Personalizare AI a ofertelor in timp real<\/b> \u2014 algoritmi de machine learning analizeaza comportamentul fiecarui vizitator si afiseaza oferte personalizate. Magazinele care folosesc personalizare AI in Black Friday raporteaza conversii cu 25-35% mai mari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. <b>Live shopping events cu oferte exclusive flash<\/b> \u2014 sesiunile live pe Facebook, Instagram si TikTok in timpul Black Friday convertesc de 10-15x mai mult decat postarile organice. Ofertele disponibile doar in timpul live-ului creeaza urgenta autentica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. <b>Mobile-first checkout optimizat pentru viteza<\/b> \u2014 peste 72% din traficul de Black Friday vine de pe mobil. Magazinele cu checkout optimizat sub 60 secunde pe mobil au rata de conversie cu 35% mai mare decat cele cu procese lungi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. <b>Retentie post-BF prin secvente automatizate de nurturing<\/b> \u2014 clientii noi castigati in Black Friday au o rata de revenire de doar 15% fara follow-up. Secventele de email automatizate post-BF cresc retentia la 35-40% si transforma cumparatorii de reduceri in clienti fideli.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. <b>Transparenta in pricing \u2014 fara preturi umflate inainte de reducere<\/b> \u2014 ANPC si consumatorii sunt tot mai atenti la practicile de &#8222;pret umflat&#8221;. Magazinele transparente care afiseaza istoricul preturilor castiga incredere si au rate de retur cu 30% mai mici.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. <b>Omnichannel Black Friday \u2014 sincronizare online + offline + marketplace<\/b> \u2014 magazinele care vand simultan pe site propriu, eMag si fizic (unde e cazul) genereaza cu 60% mai multe vanzari totale. Cu Gomag poti lista produse si pe <a href=\"https:\/\/www.gomag.ro\/aplicatii\" target=\"_blank\" rel=\"noopener\">eMag Marketplace<\/a> direct din platforma.<\/span><\/p>\n<h2><b>Intrebari frecvente despre Black Friday pentru magazinele online<\/b><\/h2>\n<h4><b>Cand trebuie sa incep sa pregatesc campania de Black Friday?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ideal, pregatirea incepe cu 3-4 luni inainte: selectia produselor si negocierea stocurilor (luna 1), pregatirea tehnica a site-ului si landing page-urilor (luna 2), configurarea campaniilor de ads si email-uri (luna 3), testare si lansare teasing (luna 4). Magazinele pe Gomag folosesc Editorul de Pagini pentru landing page-uri dedicate BF.<\/span><\/p>\n<h4><b>Ce reduceri sunt recomandate pentru Black Friday?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Reducerile eficiente variaza intre 20-50% pe produsele populare si pana la 70% pe stocuri vechi. Strategia optima combina: produse &#8222;magnet&#8221; cu discount mare (atragere trafic), produse cu margin bun la 20-30% reducere (profitabilitate) si bundle-uri exclusive (valoare perceputa crescuta).<\/span><\/p>\n<h4><b>Cum pregatesc site-ul tehnic pentru traficul de Black Friday?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Pe Gomag nu trebuie sa iti faci griji pentru hosting si performanta \u2014 infrastructura este optimizata pentru varfuri de trafic. Concentreaza-te pe: optimizarea imaginilor, testarea procesului de checkout, configurarea metodelor de plata si livrare si pregatirea paginilor de produs cu informatii complete.<\/span><\/p>\n<h4><b>Cum recuperez cosurile abandonate in Black Friday?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Rata de abandon atinge 75-80% in Black Friday din cauza comparatiei de preturi. Aplicatia <a href=\"https:\/\/www.gomag.ro\/aplicatii\" target=\"_blank\" rel=\"noopener\">Cosuri Abandonate<\/a> din Gomag trimite automat secvente de email la 1h, 24h si 48h dupa abandon, recuperand 15-25% din cosuri. In BF, adauga urgenta: &#8222;Oferta expira in 2 ore&#8221;.<\/span><\/p>\n<h4><b>Ce canale de promovare sa folosesc pentru Black Friday?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Mix-ul optim: Google Ads (Shopping + Search) pentru intent de cumparare, Facebook\/Instagram Ads pentru awareness si retargeting, email marketing catre baza existenta (cel mai mare ROI), SMS marketing pentru oferte flash si influencer marketing pentru reach. Cu <a href=\"https:\/\/www.gomag.ro\/campanii\" target=\"_blank\" rel=\"noopener\">Gomag Campanii<\/a> lansezi Google Ads pe pilot automat cu 20% discount CPC.<\/span><\/p>\n<h4><b>Cum masor succesul campaniei de Black Friday?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">KPI-uri esentiale: vanzari totale vs. target, ROAS pe fiecare canal, rata de conversie, valoarea medie a comenzii (AOV), numarul de clienti noi vs. recurenti si rata de recuperare cosuri abandonate. Monitorizeaza totul in timp real cu <a href=\"https:\/\/www.gomag.ro\/insights\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a>.<\/span><\/p>\n<h4><b>Ce fac dupa Black Friday pentru a pastra clientii castigati?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Trimite email de multumire in primele 24h, ofera un cupon de 10-15% pentru urmatoarea comanda (valabil 30 zile), solicita review-uri cu aplicatia Cereri Review din Gomag si include-i in secventa de nurturing. Clientii BF care primesc follow-up au rata de revenire de 35-40% vs. 15% fara.<\/span><\/p>\n<h4><b>Cum evit problemele legale cu reducerile de Black Friday?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Respecta Directiva Omnibus: afiseaza pretul cel mai mic din ultimele 30 de zile inainte de reducere. Nu umfla preturile inainte de BF, foloseste termeni clari (&#8222;reducere de la pretul X&#8221;) si asigura-te ca stocurile afisate sunt reale. Transparenta in pricing creste increderea si reduce reclamatiile ANPC.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Cand trebuie sa incep sa pregatesc campania de Black Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ideal, pregatirea incepe cu 3-4 luni inainte: selectia produselor, pregatirea tehnica, configurarea campaniilor si testare.\"}},{\"@type\":\"Question\",\"name\":\"Ce reduceri sunt recomandate pentru Black Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reduceri de 20-50% pe produse populare, pana la 70% pe stocuri vechi. 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Anul acesta Black Friday va avea loc, cel mai probabil, pe 6 noiembrie. Nu e nicio surpriza faptul ca promotiile pot dura chiar si o luna, intinzandu-se apoi pe tot parcursul lunii decembrie. Totul depinde de strategia pe care o alege fiecare antreprenor pentru [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[5,11],"tags":[],"class_list":["post-17632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ghid complet de Black Friday: Cum sa castigi clienti pe viata<\/title>\n<meta name=\"description\" content=\"Ghid complet Black Friday 2026: strategie, checklist, campanii PPC, email marketing si retentie post-BF. 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