{"id":1778,"date":"2016-05-09T13:21:46","date_gmt":"2016-05-09T11:21:46","guid":{"rendered":"https:\/\/www.silkmart.ro\/blog\/?p=1778"},"modified":"2026-04-14T08:05:49","modified_gmt":"2026-04-14T05:05:49","slug":"cum-poti-creste-vanzarile-in-ecommerce-prin-continut","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/cum-poti-creste-vanzarile-in-ecommerce-prin-continut\/","title":{"rendered":"Cum Poti Creste Vanzarile in eCommerce Prin Continut"},"content":{"rendered":"<div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;max-width:100%;margin:20px 0;\"><iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/TIg1IRdZfag\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">6 exemple de magazine online care stiu sa vanda prin continut<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sunt aproximativ <\/span><a href=\"http:\/\/www.zf.ro\/zf-24\/frisbo-numarul-de-magazine-online-se-va-apropia-de-10-000-in-2016-15248500\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10000 de magazine online<\/span><\/a><span style=\"font-weight: 400;\"> in Romania. Cum poate un proprietar de astfel de magazin sa iasa in evidenta in aceasta competitie care este in continua crestere?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internetul a schimbat modul in care cumpara oamenii. Acestia nu mai cumpara imediat ce au vazut o reclama sau au citit descrierea unui produs. Traseul de cumparare este mult mai lung: citesc review-uri, vor sa vada exact cum ii poate ajuta un anumit produs, cum se integreaza un produs in stilul lor de viata etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De fapt, de cele mai multe ori, oamenii se intorc sa cumpere in locul unde au gasit mai mult decat o descriere frumoasa a unui produs. Adica in locul unde au gasit continut de valoare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si, ca sa fac o paralela, aminteste-ti cand ai mers la doctor si nu ti-a dat doar un medicament, dar ti-a dat si alte sfaturi legate de sanatatea ta. Nu ti-a placut mai mult decat doctorul care doar ti-a prescris un medicament?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu toate acestea, poti oare crea continut pentru orice tip de site, chiar si pentru un magazin online sau pentru o nisa \u201cplictisitoare\u201d? Sau cum m-a intrebat un coleg din <\/span><a href=\"http:\/\/www.smarters.ro\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">firma noastra de marketing<\/span><\/a><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">\u201cDaca as vinde suruburi si piulite online, oare as mai avea ce continut sa creez?\u201d.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In acest articol iti voi arata exemple de site-uri de ecommerce care s-au axat pe continut pentru a vinde mai mult si ce tipuri de continut poti crea pentru un astfel de site chiar daca ai o nisa plictisitoare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca totusi inca nu esti convins daca ar trebui sa investesti sau nu in continut, uite cateva statistici:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">57% dintre companii au atras un client prin blog (<\/span><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/11414\/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">82% dintre consumatori au o parere mai pozitiva despre o companie dupa ce au citit continut de pe site-ul lor (<\/span><a href=\"http:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">70% dintre consumatori se simt mai apropiati de o companie ca rezultat al marketingului prin continut (<\/span><a href=\"http:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rata de conversie pentru cei care folosesc marketingul prin continut este de 6 ori mai mare (<\/span><a href=\"http:\/\/resources.kapost.com\/rs\/kapoststd\/images\/Aberdeen_Managing_Content_Marketing_Transformation.pdf?mkt_tok=eyJpIjoiWVdVeE16RmlPR000TkRWbCIsInQiOiIwWWpvZ2tUSDJKdHlGKzJLZ21BSGJRYWdPWThOSUxlTXA5Z2FBeEh0VUZzMGhNQUo0UlBFNDYwakI5TG8wYTAxYXM0SmhcLzk3d3dDdkRuRXB3Q2NcL1c5SXJtQVErRlhWSmhWOTJqRm5jTXAwPSJ9\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">78% dintre consumatori percep o relatie intre ei si companie ca rezultat al continutului (<\/span><a href=\"http:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Firmele care au un blog, au cu 55% mai mult trafic (<\/span><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/11414\/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketingul prin continut costa cu 62% mai putin per lead decat outbound marketing (<\/span><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/11414\/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sursa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<h2><strong>Te costa de 5x mai mult sa atragi un client nou, decat sa il pastrezi pe cel vechi<\/strong><\/h2>\n<p><a href=\"http:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Probabilitatea de a vinde unui client vechi<\/span><\/a><span style=\"font-weight: 400;\"> este intre 60-70%, pe cand probabilitatea de a vinde unui client nou este intre 5-20%.<\/span><\/p>\n<p><a href=\"https:\/\/www.purefixcycles.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Purefixcyles<\/span><\/a><span style=\"font-weight: 400;\"> este un bun exemplu de magazin online care stie sa creeze si sa mentina o legatura cu clientii sai. Pentru a putea fi de folos clientului tau, e necesar sa te pui in papucii lui si sa <\/span><b>anticipezi nevoile acestuia atat inainte cat si dupa ce cumpara de la tine<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong><span style=\"font-weight: 400;\">Cei de la Purefixcycles s-au gandit la asta si au creat tutoriale care sa vina in ajutorul clientului. Poate isi cumpara omul o bicicleta noua, dar rotile, lantul, manerele si alte consumabile se vor uza si vor trebui schimbate.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1779\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/idei-de-continut-pentru-ecommerce.jpg\" alt=\"idei-de-continut-pentru-ecommerce\" width=\"808\" height=\"781\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/idei-de-continut-pentru-ecommerce.jpg 808w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/idei-de-continut-pentru-ecommerce-150x145.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/idei-de-continut-pentru-ecommerce-300x290.jpg 300w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Pentru ca o bicicleta va avea nevoie sa i se schimbe consumabilele si peste 10 ani, tot acest continut este <\/span><i><span style=\"font-weight: 400;\">evergreen content<\/span><\/i><span style=\"font-weight: 400;\">, adica un continut care va fi accesat des, indiferent de trenduri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti amintesti ca spuneam mai sus de integrarea produsului in stilul de viata al oamenilor? Ei bine, acest magazin online s-a ocupat si de acest aspect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ei si-au dat seama ca oamenii care cumpara o bicicleta probabil merg pe la concursuri, evenimente, isi fotografiaza bicicleta. De aceea au acoperit toate aceste subiecte informandu-si clientii despre toate aceste evenimente, ba chiar si articole care sa-i invete cum sa isi fotografieze bicicleta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1780\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/bycicle-blog-topics.jpg\" alt=\"bycicle-blog-topics\" width=\"316\" height=\"293\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/bycicle-blog-topics.jpg 316w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/bycicle-blog-topics-150x139.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/bycicle-blog-topics-300x278.jpg 300w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/><\/p>\n<h2><strong>Nu vinzi doar articole sportive, ci si un stil de viata sportiv<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The North Face, desi este un magazin de articole sportive, pe blog vei gasi articole legate de stilul de viata al clientilor lor si anume: evenimente de tipul drumetii, calatorii, catarari, trasee montane etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1781\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-articole-sportive-1024x732.jpg\" alt=\"continut-magazin-online-articole-sportive\" width=\"1024\" height=\"732\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-articole-sportive-1024x732.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-articole-sportive-150x107.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-articole-sportive-300x214.jpg 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-articole-sportive-1080x772.jpg 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-articole-sportive.jpg 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong><span style=\"font-weight: 400;\">Si uite si dovada ca fac bine ceea ce fac.<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1782\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/northface-buzzumo-shares.jpg\" alt=\"northface-buzzumo-shares\" width=\"1014\" height=\"915\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/northface-buzzumo-shares.jpg 1014w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/northface-buzzumo-shares-150x135.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/northface-buzzumo-shares-300x271.jpg 300w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/p>\n<p><strong><span style=\"font-weight: 400;\">Uite o alta dovada ca nu vinzi doar un produs, ci si experienta pe care o ai in timp ce folosesti produsul sau dupa el, stilul de viata pe care ti-l poate da, tips&amp;tricks etc.<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1783\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/blog-magazin-online-aventura-1024x738.jpg\" alt=\"blog-magazin-online-aventura\" width=\"1024\" height=\"738\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/blog-magazin-online-aventura.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/blog-magazin-online-aventura-150x108.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/blog-magazin-online-aventura-300x216.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Dovada:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1784\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/buzz-sumo-facebook-shares-1024x353.jpg\" alt=\"buzz-sumo-facebook-shares\" width=\"1024\" height=\"353\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/buzz-sumo-facebook-shares.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/buzz-sumo-facebook-shares-150x52.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/buzz-sumo-facebook-shares-300x103.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Daca esti pasionat de catarari si drumetii spre exemplu, este foarte probabil sa urmaresti bloguri sau te uiti pe YouTube la video-uri pe aceasta tema. De ce sa lasi omu\u2019 sa iasa de pe site ca sa mearga sa caute in alta parte ce voia, cand poti sa ii oferi tu ceea ce urma sa caute oricum?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si pe langa asta, e si la un click distanta de magazinul tau!<\/span><\/p>\n<h2><strong>Vinzi un surub, dar surubul acela trebuie sa si reziste<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Nu exista nisa plictisitoare. Pentru a putea scrie continut despre suruburi, trebuie din nou sa te pui in papucii clientului. De fapt in cazul acesta, in papucii unui client amator, care foloseste suruburi din an in Pasti, si nu a unui profesionist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uite un exemplu de magazin online care face exact asta: ofera solutii pentru \u201cmesterii amatori\u201d explicandu-le ce suruburi sunt potrivite pentru diverse treburi.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1785\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-despre-suruburi.jpg\" alt=\"continut-magazin-online-despre-suruburi\" width=\"596\" height=\"483\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-despre-suruburi.jpg 596w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-despre-suruburi-150x122.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-despre-suruburi-300x243.jpg 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/p>\n<h2><strong>Nu vinzi haine, ci o imagine<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sa fim seriosi, de cele mai multe ori nu cumparam o haina doar pentru ca este din bumbac in loc de polyester, ci pentru imaginea pe care ne-o da haina respectiva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, continutul unui magazin online de haine este prea putin despre caracteristicile hainelor, si mai mult despre stilurile vestimentare si stilurile de viata pe care le imbracam odata cu hainele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si pentru ca nu toti suntem la zi cu tendintele din moda si nu ne pricepem toti sa asortam culorile si hainele (in special barbatii), putin ajutor este mai mult decat binevenit.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1786\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-de-haine-1024x727.jpg\" alt=\"continut-magazin-online-de-haine\" width=\"1024\" height=\"727\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-de-haine.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-de-haine-150x106.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-de-haine-300x213.jpg 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-magazin-online-de-haine-400x284.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, poti crea continut care sa intrige audienta ta. De exemplu, controverse din industria modei, sau dezbateri de mituri.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1787\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-ecommerce-haine.jpg\" alt=\"continut-ecommerce-haine\" width=\"301\" height=\"515\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-ecommerce-haine.jpg 301w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-ecommerce-haine-88x150.jpg 88w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-ecommerce-haine-175x300.jpg 175w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-ecommerce-haine-300x513.jpg 300w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Si nu in ultimul rand, uite un exemplu care arata ca nu cumparam un produs doar pentru caracteristicile lui, ci pentru ceea ce obtinem in urma lui. Iar in industria hainelor, un bun exemplu ar fi tineretea. Toti vrem sa aratam cat mai bine si cat mai tineri, iar stilul vestimentar ne poate ajuta sa facem asta.<\/span><\/p>\n<h2><strong>Nu arata doar produsul, ci si ce poti face cu el<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cum ai putea sa vinzi unelte mai bine decat aratandu-i clientului exact cum poate sa isi rezolve o problema pentru care are nevoie de unealta ta?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba mai mult decat atat, in exemplul de mai jos poti vedea un magazin online care creeaza continut fara sa creeze continut.<\/span><\/p>\n<p><strong><span style=\"font-weight: 400;\">Cum vine asta? Simplu. Inviti vizitatorii sa contribuie la site-ul tau.<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1788\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-ecommerce-magazin-de-unelte.jpg\" alt=\"continut-ecommerce-magazin-de-unelte\" width=\"980\" height=\"899\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-ecommerce-magazin-de-unelte.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-ecommerce-magazin-de-unelte-150x138.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/continut-ecommerce-magazin-de-unelte-300x275.jpg 300w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<h2><strong>Ajuta omul sa ia o decizie<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">O descriere a unui produs nu te ajuta intotdeauna sa iei o decizie (cel putin nu cea mai buna decizie).<\/span><\/p>\n<p><strong><span style=\"font-weight: 400;\">Iar acest lucru l-am testat pe pielea mea atunci cand am cumparat o masina de tuns iarba.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1789\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/descriere-produs-magazin-online.jpg\" alt=\"descriere-produs-magazin-online\" width=\"681\" height=\"765\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/descriere-produs-magazin-online.jpg 681w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/descriere-produs-magazin-online-134x150.jpg 134w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/descriere-produs-magazin-online-267x300.jpg 267w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/descriere-produs-magazin-online-300x337.jpg 300w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Toate aceste detalii nu mi-au rezolvat adevarata problema: <\/span><i><span style=\"font-weight: 400;\">\u201cOare o fi buna pentru cata iarba am eu?\u201d.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In final, am ales una dupa capul meu si s-a dovedit ca \u2026 nu era chiar potrivita pentru ce aveam eu nevoie.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1790\" src=\"https:\/\/www.silkmart.ro\/blog\/wp-content\/uploads\/2016\/05\/exemplu-continut-pt-ecommerce-1024x827.jpg\" alt=\"exemplu-continut-pt-ecommerce\" width=\"1024\" height=\"827\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/exemplu-continut-pt-ecommerce-1024x827.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/exemplu-continut-pt-ecommerce-150x121.jpg 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/exemplu-continut-pt-ecommerce-300x242.jpg 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/exemplu-continut-pt-ecommerce.jpg 1033w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Insa, daca as fi dat peste un astfel de magazin, cu siguranta as fi luat o decizie mult mai buna.<\/span><\/p>\n<p>Vezi infografic: <a href=\"https:\/\/www.silkmart.ro\/blog\/16-elemente-esentiale-pentru-pagina-de-produs\/\">16 Elemente Estentiale Pentru Pagina De Produs<\/a>\u00a0si citeste articolul: <a href=\"https:\/\/www.silkmart.ro\/blog\/cum-sa-vinzi-mai-mult-cu-descrieri-de-produs-optimizate\/\">Cum sa vinzi mai mult cu descrieri de produs optimizate<\/a><\/p>\n<h2><strong>Nu descrie produsul tau, arata-l<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cu totii stim ca haina de pe manechin nu va sta la fel pe noi, iar burgerul de la McDonald\u2019s nu arata nici pe departe la fel cum e in realitate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tocmai de aceea, video-urile in care se despacheteaza produse au un reach asa de mare. Mai mult decat atat, stii acel sentiment cand ti-ai cumparat un gadget nou si abia astepti sa il deschizi? Ei bine, poti simula aproape acelasi sentiment si in potentialul tau cumparator prin acest tip de continut!<\/span><\/p>\n<p>Citeste si <a href=\"https:\/\/www.silkmart.ro\/blog\/video-marketing-sau-cum-ignori-un-instrument-care-iti-creste-vanzarile\/\">Video marketing sau cum omori un instrument care iti creste vanzarile<\/a><\/p>\n<h2><strong>Concluzie<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Toate aceste exemple de continut au 2 aspecte foarte importante in comun: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">se focuseaza mai mult pe ceea ce poate face produsul pentru om, si mai putin\u00a0pe descrierea tehnica a acestuia. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ajuta omul sa ia o decizie cat mai potrivita pentru el<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Stiu la ce te gandesti, sa creezi tot acest continut costa timp si bani. Dar oare, nu te costa mai mult sa nu faci aceste lucruri?<\/span><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Content Marketing in eCommerce\",\"description\":\"Cum Poti Creste Vanzarile in eCommerce Prin Continut - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/TIg1IRdZfag\/maxresdefault.jpg\",\"uploadDate\":\"2016-05-09\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=TIg1IRdZfag\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/TIg1IRdZfag\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 exemple de magazine online care stiu sa vanda prin continut Sunt aproximativ 10000 de magazine online in Romania. Cum poate un proprietar de astfel de magazin sa iasa in evidenta in aceasta competitie care este in continua crestere? Internetul a schimbat modul in care cumpara oamenii. Acestia nu mai cumpara imediat ce au vazut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum Poti Creste Vanzarile in eCommerce Prin Continut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/cum-poti-creste-vanzarile-in-ecommerce-prin-continut\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum Poti Creste Vanzarile in eCommerce Prin Continut\" \/>\n<meta property=\"og:description\" content=\"6 exemple de magazine online care stiu sa vanda prin continut Sunt aproximativ 10000 de magazine online in Romania. Cum poate un proprietar de astfel de magazin sa iasa in evidenta in aceasta competitie care este in continua crestere? Internetul a schimbat modul in care cumpara oamenii. Acestia nu mai cumpara imediat ce au vazut [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/cum-poti-creste-vanzarile-in-ecommerce-prin-continut\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dcosmin\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-09T11:21:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T05:05:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2016\/05\/Cum-Poti-Creste-Vanzarile-in-eCommerce-Prin-Continut.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cosmin 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