{"id":17895,"date":"2021-09-09T07:00:54","date_gmt":"2021-09-09T05:00:54","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=17895"},"modified":"2026-04-14T05:33:08","modified_gmt":"2026-04-14T02:33:08","slug":"sfaturi-relatia-cu-agentia-marketing","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/sfaturi-relatia-cu-agentia-marketing\/","title":{"rendered":"Marketing in eCommerce &#8211; Sfaturi de la Elvis Floroiu pentru o relatie mai buna cu agentia ta"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Un <\/span><a href=\"https:\/\/www.gomag.ro\/\"><span style=\"font-weight: 400;\">magazin online<\/span><\/a><span style=\"font-weight: 400;\"> nu poate exista fara marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trebuie sa depui eforturi pentru ca lumea sa afle despre tine, iar aceste eforturi se intensifica in principal in zona de marketing digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desi exista actiuni pe care le poti face singur(a) fara probleme, avansezi mai repede daca te aliezi cu o agentie de marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, in loc sa stai sa descifrezi secretele unor campanii eficiente de marketing, te folosesti de experienta celor care au avut de-a face cu marketing-ul in mod frecvent.<\/span><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Relatia cu agentia de marketing<\/strong> este parteneriatul strategic dintre un magazin online si agentia care gestioneaza campaniile de promovare (PPC, social media, SEO). O relatie eficienta se bazeaza pe comunicare clara, obiective comune, transparenta in raportare si intelegerea reciproca a rolurilor pentru a maximiza ROI-ul investitiei in marketing.<\/div>\n<p><span style=\"font-weight: 400;\"><strong>Oricum incerci sa pui problema, trebuie sa ai buget dedicat pentru marketing.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca esti la inceput, poti economisi daca te ocupi tu de anumite aspecte, dar tot ar trebui sa fii pregatit(a) sa cheltui niste bani.<\/span><\/p>\n<h3><b>De ce merita sa iei in considerare colaborarea cu o agentie de marketing?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Atunci cand nu ai experienta in domeniu risti sa pierzi bani cu decizii mai putin inspirate. Sau sa nu obtii rezultatele dorite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alegerea unei agentii de marketing poate fi dificila, mai ales daca ai auzit intamplari mai putin placute de la prieteni si cunostinte. Sau ai avut experiente urate inainte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elvis Floroiu, unul dintre partenerii nostri de la Zotis, ne-a facut o vizita la Gomag. Asa ca am profitat de ocazie si am discutat cu el despre&#8230; marketing!\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Povesti faine despre marketing in eCommerce cu Elvis Floroiu - Zotis\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/d0IpcloLMSM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A oferit cateva sfaturi pretioase in ceea ce priveste alegerea agentiei de marketing si cum sa consolidezi relatia de colaborare cu aceasta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elvis a infiintat agentia Zotis ca un pas firesc in evolutia lui profesionala, dupa 7 ani de experienta in marketing. Cu alte cuvinte, este una din cele mai potrivite persoane sa dea sfaturi despre acest subiect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afla ce recomanda Elvis pentru a obtine ce e mai bun din relatia cu agentia ta de marketing online. In acest mod vei reusi sa cresti magazinul online mai bine si mai repede decat ai preconizat.<\/span><\/p>\n<h2><b>Cuprins \u201cMarketing in eCommerce &#8211; Sfaturi de la Elvis Floroiu pentru o relatie mai buna cu agentia ta\u201d<\/b><\/h2>\n<p><strong><a href=\"#1\">1. Care sunt cele mai importante aspecte ale unei relatii de succes cu o agentie?<\/a><\/strong><br \/>\n<strong><a href=\"#2\">2. Cum a evoluat eCommerce-ul in ultimul timp [2021]<\/a><\/strong><br \/>\n<strong><a href=\"#3\">3. Cum se gestioneaza relatia cu un antreprenor care vrea sa creasca?<\/a><\/strong><br \/>\n<strong><a href=\"#4\">4. Cat de mult se implica antreprenorii in partea de interes pentru clientii lor?<\/a><\/strong><br \/>\n<strong><a href=\"#5\">5. Ce asteptari ar trebui sa aiba un antreprenor care apeleaza la o agentie?<\/a><\/strong><br \/>\n<strong><a href=\"#6\">6. Un flow recomandat pentru cineva la inceput de drum<\/a><\/strong><\/p>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Care sunt cele mai importante aspecte ale unei relatii de succes cu o agentie?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Unul din cele mai importante aspecte, atunci cand alegi o agentie de marketing, este sa ai incredere in acea echipa. Dupa ce ai avut conversatia cu reprezentantul agentiei si ai inchis telefonul, ar trebui sa ramai cu aceasta impresie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esti sigur(a) ca agentia pe care vrei sa o alegi va fi capabila sa-ti ofere solutiile potrivite? Ati reusit sa comunicati usor, astfel incat ideile sa treaca de-o parte si de alta?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atunci cand ai incredere in agentia de marketing, vei avea incredere si in bugetele propuse.\u00a0<\/span><\/p>\n<h3><b>Vei intelege ca este necesar sa investesti in anumite sectoare, pentru a creste conform planului.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cand se stabileste o relatie bazata pe incredere si comunicare cu agentia, un magazin online poate creste spectaculos in cateva luni. Da, se depun eforturi, atat financiar cat si de alta natura, dar acestea sunt fructificate pentru ca se fac logic, nu la intamplare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17903 size-full\" title=\"grafic-magazin-online-marketing\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/grafic-magazin-online-marketing.jpg\" alt=\"grafic-magazin-online-marketing\" width=\"1920\" height=\"982\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/grafic-magazin-online-marketing.jpg 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/grafic-magazin-online-marketing-1280x655.jpg 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/grafic-magazin-online-marketing-980x501.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/grafic-magazin-online-marketing-480x246.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Desigur, trebuie sa fie deschidere si din partea antreprenorului. Nu te poti baza in totalitate pe agentie. Este necesar sa iti faci si tu partea, temele si research-ul, pentru ca e vorba de afacerea ta, pana la urma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este grozav sa gasesti o agentie dispusa sa te ajute cat mai mult, o agentie care se implica. Dar, ai in vedere ca asta nu inseamna ca agentia poate sa-ti ofere orice tip de servicii, oricand si la orice ora.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca ai nevoie de ajutor, nu ezita sa il soliciti, dar fii atent(a) la ce se poate oferi benevol si la ce intra deja in sfera serviciilor platibile. Este nevoie de respect si simbioza pentru ca o astfel de relatie sa functioneze pe termen lung.<\/span><\/p>\n<h4><strong>Retine: Nu exista business care merge de la sine, fara ca tu sa te implici.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/elemente-de-marketing-online-si-seo\/\" target=\"_blank\" rel=\"noopener\"><b>Elemente de marketing online si SEO care nu au voie sa lipseasca din strategia ta<\/b><\/a><\/p>\n<p><a name=\"2\"><\/a><\/p>\n<h2><b>2. Cum a evoluat eCommerce-ul in ultimul timp<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dupa anul 2020, background-ul creat de pandemie a facut eCommerce-ul sa arate ca o \u201cjungla\u201d. Mai precis, a intrat in piata un numar foarte mare de jucatori. Asta a dus la cresterea competitiei si a schimbat putin regulile pe care le stiam deja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Intr-un fel e bine ca au aparut multe magazine online, din moment ce competitia stimuleaza cresterea calitatii. Dar, pe de alta parte, a generat si aparitia unor anormalitati. De exemplu, a crescut costul per click in anumite nise, din cauza \u201cinvaziei\u201d de noi jucatori.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17904 size-full\" title=\"ecommerce-magazin-online-cumparaturi\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/magazin-online-cumparaturi.jpg\" alt=\"ecommerce-magazin-online-cumparaturi\" width=\"1920\" height=\"1279\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/magazin-online-cumparaturi.jpg 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/magazin-online-cumparaturi-1280x853.jpg 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/magazin-online-cumparaturi-980x653.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/magazin-online-cumparaturi-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cu toate astea, nu trebuie sa te lasi descurajat(a). Desi s-au schimbat foarte multe in ultimul an, inca este cel mai propice moment pentru a lansa un magazin online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este acel tip de afacere care iti permite sa gestionezi singur(a) situatia la inceput, pana reusesti sa o pui pe roti. <\/span><\/p>\n<h4><strong>Iar asta inseamna un buget redus in comparatie cu alte tipuri de afaceri.<\/strong><\/h4>\n<p><b>Dar, daca doresti sa cheltui putin, investeste timp si efort in pregatirea ta. <\/b><a href=\"https:\/\/academia.gomag.ro\/\" target=\"_blank\" rel=\"noopener\"><b>Inscrie-te la cursuri<\/b><\/a><b>, citeste <\/b><a href=\"https:\/\/academia.gomag.ro\/ecommerce\/carte-ecommerce-no-bullshit.html\" target=\"_blank\" rel=\"noopener\"><b>carti de specialitate<\/b><\/a><b> si fa research de piata.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Daca e sa investesti in ceva, dedica un buget pentru marketing. Este necesar pentru a raspandi vestea despre noul tau magazin online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avantajul, atunci cand colaborezi cu o agentie, e ca vei avea la dispozitie experienta acumulata din lucrul cu diferite business-uri, din diverse nise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Echipa agentiei va putea vedea detalii pe care tu poate nu le observi sau va putea identifica probleme in stadiu incipient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/strategie-marketing-online-pentru-urmatoarele-12-luni\/\" target=\"_blank\" rel=\"noopener\"><b>Strategia ta de marketing online pentru urmatoarele 12 luni [Podcast]<\/b><\/a><\/p>\n<p><a name=\"3\"><\/a><\/p>\n<h2><b>3. Cum se gestioneaza relatia cu un antreprenor care vrea sa creasca?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In primul rand, <strong>trebuie sa existe comunicare<\/strong>. Antreprenorul trebuie sa stie ce doreste sa obtina, sa fie realist si constient ca va fi necesar un buget pentru atingerea obiectivelor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi, <strong>agentia trebuie sa fie deschisa la comunicare si prompta in raspunsuri<\/strong>. Atunci cand se propune un buget sau o solutie, acestea trebuie insotite de justificari logice (de ce se actioneaza astfel).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antreprenorul trebui sa inteleaga si sa accepte ca agentia are modul ei de lucru. Atata timp cat totul este transparent si se comunica, iar actiunile sunt orientate catre obtinerea de rezultate, nu exista motive de ingrijorare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17905 size-full\" title=\"antreprenor-online-magazin-vanzari\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/antreprenor-online-magazin-vanzari.jpg\" alt=\"antreprenor-online-magazin-vanzari\" width=\"1920\" height=\"1281\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/antreprenor-online-magazin-vanzari.jpg 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/antreprenor-online-magazin-vanzari-1280x854.jpg 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/antreprenor-online-magazin-vanzari-980x654.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/antreprenor-online-magazin-vanzari-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ca proprietar de magazin online, nu poti impune un mod de lucru agentiei pentru ca, din nou, intervin anii de experienta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agentia, la randul ei, ar trebui sa se focuseze pe customer service. Chiar daca solutia la problema nu este disponibila imediat, este important sa notifici clientul ca s-au luat masuri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acelasi mod de abordare ar trebui sa existe si intre antreprenor si clientii sai. Raspunde solicitarilor lor cat mai prompt, indiferent de situatie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/creste-performanta-magazinului-externalizare-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>Creste performanta magazinului tau externalizand aceste 10 task-uri [Podcast]<\/b><\/a><\/p>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>4. Cat de mult se implica antreprenorii in partea de interes pentru clientii lor?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Daca iti doresti succes in afaceri, trebuie sa te implici. Altfel nu se poate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cei care au avut succes, au avut disponibilitatea si dorinta de a face acest lucru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un alt aspect important este sa iti setezi asteptarile, ca antreprenor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ele trebuie sa fie ancorate in realitate, bazate pe un studiu de piata amanuntit.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19792064\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Din nou, intra in scena increderea in abilitatile agentiei. Trebuie sa retii ca o agentie nu are alt interes decat acela de a te ajuta pe tine sa cresti, ca business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca se intampla asta, vei putea sa iti platesti facturile, atat la agentie cat si in alte parti, luna de luna. Deci, este o situatie win-win.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cat de repede vine succesul?<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti avea succes din prima luna daca esti pregatit(a) corespunzator. Dar, poate dura si cateva luni pana cand vei atinge succesul.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17915 size-full\" title=\"revista-marketing-resurse-antreprenori\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/revista-marketing-resurse-antreprenori.png\" alt=\"revista-marketing-resurse-antreprenori\" width=\"1550\" height=\"1141\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/revista-marketing-resurse-antreprenori.png 1550w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/revista-marketing-resurse-antreprenori-1280x942.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/revista-marketing-resurse-antreprenori-980x721.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/revista-marketing-resurse-antreprenori-480x353.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1550px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/psihologia-in-vanzari\/\" target=\"_blank\" rel=\"noopener\"><b>Psihologia in vanzari. 30+ Triggere emotionale care declanseaza vanzarea in magazin<\/b><\/a><\/p>\n<p><a name=\"5\"><\/a><\/p>\n<h2><b>5. Ce asteptari ar trebui sa aiba un antreprenor care apeleaza la o agentie?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ca in orice relatie, este important sa existe acea chimie intre antreprenor si agentie. Asadar, se poate intampla sa nu fii pe aceeasi lungime de unda cu agentia aleasa. Iar daca se intampla asta nu trebuie sa intri in panica. Se mai intampla.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exista un numar suficient de agentii de marketing la care sa apelezi. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea e bine sa tatonezi terenul cu mai multe agentii in prima faza, sa vezi cu care rezonezi cel mai bine.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><strong>Pentru a functiona, fiecare dintre parti trebuie sa o inteleaga pe cealalta.<\/strong> <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sa nu uitam de incredere, bineinteles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da, e greu sa platesti niste bani (care nu sunt putini) si sa lasi agentia sa isi faca treaba. Dar, daca ii \u201chaituiesti\u201d zilnic, nu se vor intampla minuni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai mult ca sigur ca ati pus la punct un plan, impreuna. Ai primit si justificari de ce e bine sa se faca anumite actiuni. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bun, in acest caz poti sa lasi fraiele si sa te ocupi si de alte lucruri, importante pentru business-ul tau.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17914 size-full\" title=\"pret-magazin-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/pret-magazin-online.png\" alt=\"pret-magazin-online\" width=\"3300\" height=\"2475\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/pret-magazin-online.png 3300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/pret-magazin-online-1280x960.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/pret-magazin-online-980x735.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/pret-magazin-online-480x360.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 3300px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Exista si acele cazuri in care antreprenorul a lucrat cu o agentie inainte. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca s-a trecut la o noua agentie si se solicita o evaluare a actiunilor din trecut, acest lucru se numeste audit. Iar auditul este un serviciu platit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, daca doresti ca noua agentie sa vada ce s-a intamplat si sa faca \u201ccuratenie\u201d dupa altii, nu te astepta ca acest lucru sa fie unul gratuit. Un audit necesita timp si efort, de aceea are nevoie de resurse financiare.<\/span><\/p>\n<h3><b>Iar in cazul marketing-ului, bugetul face diferenta.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google nu este un ONG si nici Facebook. Cei care vor sa vanda vor fi dispusi sa investeasca bani. Nici agentiile sau alte entitati menite sa iti sustina afacerea nu sunt ONG-uri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cresterea unei afaceri necesita resurse, iar interesul tuturor este ca tu sa cresti, sa produci mai mult, pentru a plati serviciile de care ai nevoie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In concluzie, agentiile nu fac bani pe spinarea ta. Ele fac bani ajutandu-te sa iti cresti business-ul si profitabilitatea acestuia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/importanta-parteneriatelor-pentru-afacerea-ta\/\" target=\"_blank\" rel=\"noopener\"><b>Importanta parteneriatelor pentru afacerea ta [Podcast]<\/b><\/a><\/p>\n<p><a name=\"6\"><\/a><\/p>\n<h2><b>6. Un flow recomandat pentru cineva la inceput de drum<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Respecta cei 4 \u201cP\u201d din marketing:<\/span><\/li>\n<\/ul>\n<ol>\n<li><i><span style=\"font-weight: 400;\">Produsul<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; incepe prin a-ti cunoaste bine produsul (despre ce e vorba, ce beneficii ofera, ce asteptari are clientul, ce alte produse ofera aceleasi beneficii);<\/span><\/li>\n<li><i><span style=\"font-weight: 400;\">Pretul<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; care este pretul produsului tau? Ce impact are acest lucru asupra modului in care audienta priveste brand-ul tau?<\/span><\/li>\n<li><i><span style=\"font-weight: 400;\">Locatia (place)<\/span><\/i><span style=\"font-weight: 400;\"> audientei ideale &#8211; unde cauta informatie audienta ideala cu privire la industria in care activezi? Unde iti promovezi tu produsele?<\/span><\/li>\n<li><i><span style=\"font-weight: 400;\">Promovarea<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; cum afla utilizatorii despre tine? Ce fel de strategii de promovare folosesti? Sunt ele eficiente?<\/span><\/li>\n<\/ol>\n<ul>\n<li><span style=\"font-weight: 400;\">Asigura-te ca iti poti sustine proiectul. Aici ne referim la resurse financiare si pregatire din punct de vedere mental. Va trebui sa fii constient(a) ca exista riscuri si ca lucrurile nu merg tot timpul cum ti-ai dori. Iar asta inseamna flexibilitate si adaptabilitate.<\/span><\/li>\n<\/ul>\n<h3><b>Fa-ti o strategie si ai asteptari realiste. Important e ca asteptarile tale sa nu fie legate de rezultatele altora.<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Comunica natural cu clientii tai. Ai in vedere ca sunt oameni si adreseaza-te ca unor prieteni.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Incearca sa nu uiti de clientii existenti, in goana dupa clienti noi. Clientii pe care i-ai castigat deja sunt mai usor de convins sa revina in magazin.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17906 size-full\" title=\"plan-marketing-magazin-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/plan-marketing-magazin-online.png\" alt=\"plan-marketing-magazin-online\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/plan-marketing-magazin-online.png 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/plan-marketing-magazin-online-1280x853.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/plan-marketing-magazin-online-980x653.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2021\/09\/plan-marketing-magazin-online-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span style=\"font-weight: 400;\">Pana acum am tot vorbit de marketing, bugete, riscuri si alte lucruri serioase. Sa nu uitam ca \u201cnumai munca, fara distractie\u201d ne face sa o luam razna. Solutia ar fi o sesiune de board game, cu prietenii sau angajatii.<\/span><\/p>\n<p><a href=\"https:\/\/www.gofunnel.ro\/the-ecommerce-game\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GoFunnel este un board game de strategie,<\/span><\/a><span style=\"font-weight: 400;\"> bazat pe palnia vanzarilor in eCommerce. Asadar, poate fi alegerea ideala pentru un antreprenor. Il poti folosi pentru a te detensiona (intr-un mod constructiv) seara sau in weekend-uri sau pentru a-ti motiva echipa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esti pregatit(a) sa construiesti strategia de business pentru magazinul tau online? Atunci incepe prin a-ti configura magazinul. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Profita de cele 15 zile gratuite pentru a testa <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vei vedea ca partea in care pregatesti si lansezi magazinul online nu este atat de dificila. Restul depinde de implicarea ta si efortul pe care il depui. Asadar, nu uita, treci la actiune!<\/span><\/p>\n<h2>8 Trenduri in Colaborarea cu Agentiile de Marketing in 2026<\/h2>\n<ol>\n<li><strong>Transparenta totala in raportare si costuri<\/strong> \u2013 Agentiile de top ofera acces direct la conturile publicitare si rapoarte detaliate fara costuri ascunse.<\/li>\n<li><strong>Modelul de plata bazat pe performanta<\/strong> \u2013 Tot mai multe agentii adopta modele de remunerare legate de rezultate (CPA, ROAS), nu doar management fee.<\/li>\n<li><strong>Specializare pe nise verticale<\/strong> \u2013 Agentiile specializate pe eCommerce sau pe anumite nise genereaza rezultate superioare celor generaliste.<\/li>\n<li><strong>Integrarea AI in gestionarea campaniilor<\/strong> \u2013 Agentiile folosesc AI pentru optimizare automata, raportare predictiva si creative testing la scara.<\/li>\n<li><strong>Comunicare structurata si regulata<\/strong> \u2013 Intalniri saptamanale sau bisaptamanale cu agenda clara, KPI-uri si actiuni concrete.<\/li>\n<li><strong>Full-funnel approach<\/strong> \u2013 Agentiile gestioneaza intregul funnel (awareness, considerare, conversie, retentie), nu doar campanii izolate.<\/li>\n<li><strong>Educarea clientului<\/strong> \u2013 Agentiile bune investesc in educarea clientului pentru a lua decizii mai bune si a avea asteptari realiste.<\/li>\n<li><strong>In-house + agentie model hibrid<\/strong> \u2013 Combinatia dintre echipa interna (continut, social media) si agentie (PPC, strategie) devine tot mai populara.<\/li>\n<\/ol>\n<h2>Functii Gomag care Faciliteaza Colaborarea cu Agentia<\/h2>\n<ul>\n<li><strong>Integrare Google Analytics si Google Ads<\/strong> \u2013 Agentia are acces la date complete de tracking pentru optimizarea campaniilor.<\/li>\n<li><strong>Facebook Pixel si TikTok Pixel<\/strong> \u2013 Tracking complet pentru remarketing si optimizare campanii pe social media.<\/li>\n<li><strong>Rapoarte Insights<\/strong> \u2013 Date despre vanzari, surse de trafic si conversii pe care le poti compara cu rapoartele agentiei.<\/li>\n<li><strong>Gomag Campanii<\/strong> \u2013 Agentia poate crea landing page-uri dedicate campaniilor direct in platforma Gomag.<\/li>\n<li><strong>UTM tracking complet<\/strong> \u2013 Parametri UTM pentru masurarea exacta a performantei fiecarei campanii si canal.<\/li>\n<li><strong>Cupoane unice per campanie<\/strong> \u2013 Tracking precis al vanzarilor generate de fiecare campanie gestionata de agentie.<\/li>\n<li><strong>GoBots<\/strong> \u2013 Automatizari care completeaza eforturile agentiei: recuperare cos abandonat, nurturing si fidelizare.<\/li>\n<li><strong>SEO integrat<\/strong> \u2013 Optimizare automata care reduce dependenta de agentie pentru SEO tehnic de baza.<\/li>\n<\/ul>\n<h2>8 Resurse Utile despre Marketing si Colaborarea cu Agentii<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/3-checklist-ppc-google-si-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">3 Checklist-uri PPC pentru Google si Facebook Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\" target=\"_blank\" rel=\"noopener\">Planul de marketing &#8211; Calendar postari si idei de promovare<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/rezultate-gomag-campanii-google-ads-pe-nise\/\" target=\"_blank\" rel=\"noopener\">Rezultate Gomag Campanii &#8211; Google Ads pe nise<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\" target=\"_blank\" rel=\"noopener\">Cum sa faci vanzari online &#8211; Ghid complet<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-cresti-traficul-organic-spre-magazin\/\" target=\"_blank\" rel=\"noopener\">Cum sa cresti traficul organic spre magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-rata-de-conversie-experienta-clientilor\/\" target=\"_blank\" rel=\"noopener\">Cum cresti rata de conversie prin experienta clientilor<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-optimizezi-clv\/\" target=\"_blank\" rel=\"noopener\">Cum optimizezi CLV &#8211; Customer Lifetime Value<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/functii-gomag-cresc-vanzarile\/\" target=\"_blank\" rel=\"noopener\">Functii Gomag care iti cresc vanzarile<\/a><\/li>\n<\/ul>\n<h2>Intrebari Frecvente despre Relatia cu Agentia de Marketing<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum aleg agentia de marketing potrivita pentru magazinul online?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Alege o agentie specializata pe eCommerce sau pe nisa ta. Verifica: portofoliul de clienti eCommerce, studii de caz cu rezultate concrete (ROAS, CPA), transparenta in raportare, modelul de pricing, experienta cu platforma ta (Gomag) si recenziile altor clienti.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce trebuie sa contin contractul cu agentia de marketing?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Contractul trebuie sa includa: serviciile oferite detaliat, KPI-uri si obiective clare, bugetul de media vs. fee-ul agentiei, frecventa raportarii, accesul la conturile publicitare, clauze de exit, durata minima si responsabilitatile fiecarei parti.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum verific daca agentia mea de marketing face treaba bine?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Monitorizeaza: ROAS (Return on Ad Spend), CPA (cost per achizitie), evolutia traficului si conversiilor, calitatea lead-urilor, transparenta rapoartelor si accesul la conturile publicitare. Compara datele agentiei cu cele din Gomag Insights si Google Analytics.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat costa serviciile unei agentii de marketing pentru eCommerce?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Costurile variaza: management fee 500-3000 EUR\/luna, procentul din bugetul de media 10-20%, sau model hibrid. Agentiile premium pot costa 3000-10000 EUR\/luna. Important: compara costul cu rezultatele (ROAS), nu doar cu pretul absolut.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce greseli sa evit in relatia cu agentia de marketing?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Greseli frecvente: lipsa obiectivelor clare, asteptari nerealiste de rezultate rapide, lipsa comunicarii regulate, neverificarea rapoartelor, dependenta totala de agentie fara intelegere proprie, schimbarea frecventa a agentiei si nealocarea bugetului suficient de media.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum stabilesc obiective realiste cu agentia?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Bazeaza obiectivele pe date istorice: analizeaza ROAS-ul actual, CPA-ul mediu si rata de conversie. Seteaza tinte de imbunatatire de 10-30% pe trimestru, nu de 200% pe luna. Agentia buna va propune obiective realiste, nu promisiuni fanteziste.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cand ar trebui sa schimb agentia de marketing?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Schimba agentia daca: rezultatele stagneaza mai mult de 3-6 luni fara explicatie, lipsa transparentei in raportare, comunicare proasta, nu au acces la conturile tale publicitare, nu inteleg nisa ta sau refuza sa se adapteze la feedback.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Pot face marketing singur fara agentie cu Gomag?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Da, Gomag ofera instrumente care acopera multe nevoi: GoBots pentru automatizari email, Gomag Campanii pentru promotii, SEO integrat, blog, pop-up-uri si rapoarte Insights. Pentru PPC complex (Google Ads, Facebook Ads), o agentie sau un specialist poate aduce ROI superior.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Cum aleg agentia de marketing potrivita pentru magazinul online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Alege o agentie specializata pe eCommerce sau pe nisa ta. 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Pentru PPC complex (Google Ads, Facebook Ads), o agentie sau un specialist poate aduce ROI superior.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"VideoObject\",\"name\":\"Marketing in eCommerce - Sfaturi de la Elvis Floroiu pentru o relatie mai buna cu agentia ta\",\"description\":\"Marketing in eCommerce - Sfaturi de la Elvis Floroiu pentru o relatie mai buna cu agentia ta - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/d0IpcloLMSM\/maxresdefault.jpg\",\"uploadDate\":\"2021-09-09\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=d0IpcloLMSM\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/d0IpcloLMSM\",\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un magazin online nu poate exista fara marketing. Trebuie sa depui eforturi pentru ca lumea sa afle despre tine, iar aceste eforturi se intensifica in principal in zona de marketing digital. Desi exista actiuni pe care le poti face singur(a) fara probleme, avansezi mai repede daca te aliezi cu o agentie de marketing.\u00a0 Astfel, in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-17895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sfaturi pentru relatia cu agentia ta de marketing - Elvis Floroiu, Zotis<\/title>\n<meta name=\"description\" content=\"Ai nevoie de marketing pentru a creste magazinul tau online. Vrei sa iti asiguri o relatie buna cu agentia ta? 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