{"id":19770,"date":"2022-04-26T08:21:57","date_gmt":"2022-04-26T05:21:57","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=19770"},"modified":"2026-04-14T05:41:08","modified_gmt":"2026-04-14T02:41:08","slug":"cum-faci-ecommerce-b2b","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/cum-faci-ecommerce-b2b\/","title":{"rendered":"Cum faci eCommerce B2B: vinde online catre alte firme"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despre eCommerce B2B am mai discutat noi la Gomag, insa pentru azi am decis sa dedicam un articol complex, din care sa iti iei (cam) toate informatiile de care ai nevoie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cu siguranta vrei sa iti cresti vanzarile.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si exista numeroase moduri in care sa ajungi la cifra de afaceri dorita, unele mai rapide, altele mai complexe, fiecare cu un anumit impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una dintre aceste metode este sa iti extinzi oferta catre alte afaceri, mai ales ca poti sa faci <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">vanzarea online<\/span><\/a><span style=\"font-weight: 400;\">, fara sa mai fie nevoie de intalniri fata in fata.<\/span><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>eCommerce B2B (Business-to-Business)<\/strong> reprezinta modelul de vanzare online in care un magazin comercializeaza produse sau servicii catre alte companii, nu catre consumatori individuali. Spre deosebire de B2C, eCommerce B2B implica comenzi mai mari ca valoare, cicluri de vanzare mai lungi, preturi negociate, facturare pe firma si relatii comerciale pe termen lung. Platforma Gomag suporta functionalitatile B2B necesare pentru a vinde eficient catre clienti business.<\/div>\n<p><em><strong>Cei care cumpara pentru firma lor produse pentru a le folosi sau a le vinde mai departe sunt oameni cu nevoi si asteptari la fel ca si alti clienti.\u00a0<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Desi frecvent necesita mai multe puncte de contact si o perioada mai indelungata de a lua decizia de cumparare (pentru ca, de obicei, decizia se ia dupa consultari cu mai multe persoane).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca hai sa nu mai pierdem timpul si sa intram direct in subiect: eCommerce B2B in Romania.<\/span><\/p>\n<h2><b>Cuprins: eCommerce B2B &#8211; Vinde online catre alte firme<\/b><\/h2>\n<ul>\n<li><strong><a href=\"#1\">eCommerce B2B &#8211; date si statistici<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Tipuri de eCommerce B2B<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Audienta in eCommerce-ul B2B<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Cum te ajuta platforma Gomag sa vinzi online B2B<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">5 strategii de top pentru eCommerce B2B in 2022<\/a><\/strong><\/li>\n<\/ul>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>eCommerce B2B &#8211; date si statistici<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Comertul online B2B presupune vanzarea de bunuri si servicii intre afaceri, prin intermediul unor tranzactii online.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Comenzile si intregul flux de vanzare este procesat online, asadar relatia este mai eficienta si mai productiva intre producator, distribuitor, comerciant si clientul direct, chiar daca acesta este un alt comerciant.<\/span><\/p>\n<h3><b>eCommerce B2B nu este o nisa, e o piata de doua ori mai mare decat piata B2C.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Asa ca daca iti poti adapta planul de afaceri si modelul de business, ai potential sa iti cresti vanzarile si profitul de cateva ori, prin deschiderea afacerii tale catre alte afaceri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In ultimii ani, pandemia a avut un impact extraordinar mai ales in sectorul comertului electronic B2B, fortand jucatorii sa acorde mai mult buget si efort pe partea de extindere online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca valoare a vanzarilor, comertul electronic B2B intrece alte segmente de piata, reprezentand aproximativ 90% din totalul vanzarilor online in anumite tari din UE (Statista, 2021).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doar un exemplu, in Germania se preconizeaza ca venitul provenit din vanzarile de bunuri B2B va ajunge la 184 miliarde de dolari pana in 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar un studiu McKinsey &amp; Company arata ca aprox. 18% din venitul B2B provine din canale eCommerce, mai mult decat prin telefon, email sau conferinte video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toate statisticile pe care le-am citat arata o crestere graduala a eCommerce-ului B2B, precum si date din ce in ce mai concrete despre ce isi doreste aceasta audienta &#8211; date din care poti invata pentru a-ti imbunatati ofertele.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum vinzi online catre alte afaceri: eCommerce B2B\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/VfhtNpF0nxU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ce-inseamna-o-platforma-ecommerce-b2b\/\"><b>Platforma Ecommerce B2B \u2013 Vezi cum vinzi online catre alte firme<\/b><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>Tipuri de eCommerce B2B<\/b><\/h2>\n<h3><b>B2B2C\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In mod traditional, producatorul sau distribuitorul trimite produse catre o alta firma, care le vinde apoi catre consumatorul final.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar daca are loc un proces de vanzare eCommerce, producatorul face un parteneriat cu cealalta firma sau trimite direct produsele catre clienti (probabil ti se pare cunoscuta tehnica datorita conceptului de <\/span><i><span style=\"font-weight: 400;\">dropshipping<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><strong>In eCommerce B2B2C, aceste tranzactii se intampla online, prin intermediul unor magazine online, a unor site-uri dedicate sau a unor aplicatii.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Uneori consumatorul final stie ca produsele vin de la un alt business decat de la cel in site-ul caruia a facut comanda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar, de cele mai multe ori, acesta nu stie si, in definitiv, il intereseaza pur si simplu ca promisiunea pe care comerciantul i-a facut-o &#8211; sa primeasca bunurile comandate in starea si in intervalul de timp in care se asteapta &#8211; sa fie realizata.<\/span><\/p>\n<h3><b>Vanzari engross<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19773 size-full\" title=\"oferta-revanzare-ecommerce-b2b\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/oferta-revanzare-ecommerce-b2b.png\" alt=\"oferta-revanzare-ecommerce-b2b\" width=\"1538\" height=\"496\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/oferta-revanzare-ecommerce-b2b.png 1538w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/oferta-revanzare-ecommerce-b2b-1280x413.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/oferta-revanzare-ecommerce-b2b-980x316.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/oferta-revanzare-ecommerce-b2b-480x155.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1538px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Clientii B2B cumpara cu ridicata pentru ca asa obtin un pret mai mic si maximizeaza profitul obtinut din vanzarea fiecarui produs in parte. Acesta este comertul B2B in sensul cel mai traditional, unde intervine doar partea de tranzactii online, care simplifica procesul de comanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Comerciantul-client, practic, are o experienta mult mai placuta de achizitie,<\/strong><\/em> deoarece are la dispozitie intreaga oferta a producatorului \/ distribuitorului pe site, isi poate personaliza comanda si se poate inspira din strategia lui de promovare a produselor pe site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, pentru producator \/ distribuitor, afisarea produselor devine mult mai usoara.<\/span><\/p>\n<h3><b>Producatori\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Producatorii realizeaza produse finite in cantitate mare, fie produse personalizate, realizate la comanda de un anumit comerciant, fie produse in serie, cu scopul de a fi distribuite prin intermediul a multiple firme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In eCommerce-ul B2B, producatorii vand catre alte firme sau direct catre consumatori, maximizandu-si vanzarile pe multiple audiente.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19772 size-full\" title=\"servicii-b2b-magazin-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/servicii-b2b-magazin-online.png\" alt=\"servicii-b2b-magazin-online\" width=\"1481\" height=\"933\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/servicii-b2b-magazin-online.png 1481w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/servicii-b2b-magazin-online-1280x806.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/servicii-b2b-magazin-online-980x617.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/servicii-b2b-magazin-online-480x302.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1481px, 100vw\" \/><\/p>\n<h3><b>Distribuitori de produse\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O mare bataie de cap in eCommerce este partea de logistica: picking, impachetare, livrare, procesare post-comanda etc. De aceea, multi producatori aleg sa nu vanda direct catre consumatorii finali, ci sa colaboreze mai degraba cu diversi distribuitori.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rolul distribuitorilor este sa preia partea de logistica si sa creeze <\/span><i><span style=\"font-weight: 400;\">buzz <\/span><\/i><span style=\"font-weight: 400;\">in jurul produselor, sa le faca mai vizibile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acesti distribuitori pot fi comercianti cu site-uri proprii &#8211; magazine online, fie comercianti care isi expun ofertele pe marketplace-uri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca un rezumat al tipurilor de entitati ce fac eCommerce B2B, acestea sunt diferentiate in functie de publicul catre care se adreseaza, precum si de caracteristicile relatiei pe care o au intre ei.\u00a0<\/span><\/p>\n<p><b><i>Daca vrei sa faci si tu eCommerce B2B e important sa stii din ce pozitie poti juca<\/i><\/b><span style=\"font-weight: 400;\">, astfel incat sa iti gasesti locul in piata si sa iti comunici oferta si serviciile cat mai clar.<\/span><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>Audienta in eCommerce-ul B2B<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clientii au nevoie de multiple puncte de contact<\/b><span style=\"font-weight: 400;\">, pentru a se familiariza cu produsele, brandul si diferentiatorii tai.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Au nevoie de o perioada mai indelungata de luare a deciziei<\/b><span style=\"font-weight: 400;\">, datorita faptului ca au un anumit buget si factori de luat in calcul + obiectii tipice in functie de scopul pentru care vor folosi produsul.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alegerile lor sunt influentate de multiple persoane de decizie <\/b><span style=\"font-weight: 400;\">&#8211; de exemplu, comanda poate fi realizata de o persoana care nu are ultimul cuvant de spus cand vine vorba de aceste cumparaturi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clientii B2B sunt mai usor de fidelizat, si au o rata de retentie mai mare.<\/b><span style=\"font-weight: 400;\"> Odata ce au realizat o prima comanda si au confirmat faptul ca le-ai raspuns asteptarilor si cererilor, vor reveni pentru alte comenzi tot in site-ul tau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clientii B2B acorda o atentie deosebita respectarii termenelor de livrare<\/b><span style=\"font-weight: 400;\"> si isi doresc claritate in comunicarea procedurilor si a timpilor de livrare. De multe ori, ei depind de produsele tale pentru a-si putea respecta, la randul lor, promisiunile catre proprii clienti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Isi doresc sa ai o prezenta online, un site sau macar o aplicatie prin intermediul careia sa faca tranzactia.<\/b><span style=\"font-weight: 400;\"> Clientii B2B de azi sunt, majoritatea, millenials, asa ca sunt mai mult decat obisnuiti cu internetul si confortul cumparaturilor online, inclusiv cand vine vorba de transfer de incredere sau achizitii cu bugete mari.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-depasesti-obiectiile-clientilor\/\"><b>Cum depasesti obiectiile clientilor si ii convingi sa cumpere [18 Obiectii in vanzari]<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>Cum te ajuta platforma Gomag sa vinzi online B2B<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Daca faci eCommerce B2C folosind platforma Gomag, e bine de stiut ca ai la dispozitie module si functionalitati care te ajuta sa evoluezi rapid si sa creezi oferte si pentru publicul B2B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu trebuie sa iti faci un site nou sau sa folosesti o alta solutie eCommerce fata de cea cu care esti obisnuit(a).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tot ce ai de facut este sa activezi si sa folosesti modulele pentru a aduce modificarile necesare in magazinul existent, astfel incat sa fie prietenos cu clientii B2B.<\/span><\/p>\n<h3><b>Iata cateva dintre aceste functionalitati in platforma Gomag:<\/b><\/h3>\n<h3><b>Grupuri de client<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Modulul <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005118933-Grupuri-clienti\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grupuri de clienti<\/span><\/a><span style=\"font-weight: 400;\">, disponibil incepand de la abonamentul Pro, poate fi folosit si in B2C, si in B2B.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca in B2C poti diferentia clientii problema, clientii cu anumite preferinte (de categorii, marci etc.), sau anumite obiceiuri de cumparare (frecventa, valori comanda etc.), pentru B2B poti grupa separat clientii-firme, cu care colaborezi <\/span><b><i>B2B2C sau wholesale<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19776 size-full\" title=\"modul-grupuri-clienti-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/modul-grupuri-clienti-gomag.png\" alt=\"modul-grupuri-clienti-gomag\" width=\"1472\" height=\"527\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/modul-grupuri-clienti-gomag.png 1472w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/modul-grupuri-clienti-gomag-1280x458.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/modul-grupuri-clienti-gomag-980x351.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/modul-grupuri-clienti-gomag-480x172.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1472px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tot ce trebuie sa faci este sa creezi grupurile in care vrei sa ii aloci, fie ca ii aloci acolo manual (la fiecare comanda noua), fie automat (prin CRM Bot).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odata ce ai grupurile in platforma, le poti folosi pentru a trimite comunicari personalizate exclusiv pentru aceste grupuri, sau pentru a face reduceri si liste de preturi speciale, pe care le vad doar ei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu mai pierzi timp sau resurse pretioase facand diferentierea manual. Platforma se ocupa de asta in locul tau, fara costuri suplimentare.<\/span><\/p>\n<h3><b>Lista de preturi<\/b><\/h3>\n<p><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360012383753-Lista-de-Preturi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lista de preturi<\/span><\/a><span style=\"font-weight: 400;\"> este un alt modul nativ in platforma Gomag care iti ofera posibilitatea de a crea preturi speciale pentru o selectie de produse, si care vor fi afisate, de exemplu, intr-un landing page pe care il vad doar clientii din grupul B2B (logati in cont).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E super utila in campaniile specifice pentru grupul de clienti tintit sau in campaniile sezonale (in functie de anotimp, sarbatori, precomenzi inainte de Black Friday etc.).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19777 size-full\" title=\"lista-preturi-b2b\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/lista-preturi-b2b.png\" alt=\"lista-preturi-b2b\" width=\"1557\" height=\"887\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/lista-preturi-b2b.png 1557w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/lista-preturi-b2b-1280x729.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/lista-preturi-b2b-980x558.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/lista-preturi-b2b-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1557px, 100vw\" \/><\/p>\n<h3><b>GoBots\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Asa cum spuneam si mai sus, platforma Gomag iti ofera posibilitati de automatizare pe multiple paliere, pornind de la grupul de clienti B2B.<\/span><\/p>\n<p><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360017707260-CRM-Bot\" target=\"_blank\" rel=\"noopener\"><b>CRM Bot<\/b><\/a><span style=\"font-weight: 400;\"> aloca clientii in acest grup in functie de conditiile setate de tine, sau le poate aloca si anumite tag-uri (de exemplu, in functie de tipul produselor comandate, frecventa si alte caracteristici de care ai nevoie conform strategiei tale de business).<\/span><\/p>\n<p><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011400254-Email-Bot\" target=\"_blank\" rel=\"noopener\"><b>Email Bot<\/b><\/a><span style=\"font-weight: 400;\"> poate trimite automat tot felul de email-uri catre grupul clientilor B2B: oferta cross-sell, oferte din campanii specifice, notificari si remindere la anumite intervale de timp dupa comanda, si asa mai departe.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19779 size-full\" title=\"automatizari-email-ecommerce-b2b\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/automatizari-email-ecommerce-b2b.png\" alt=\"automatizari-email-ecommerce-b2b\" width=\"1232\" height=\"848\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/automatizari-email-ecommerce-b2b.png 1232w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/automatizari-email-ecommerce-b2b-980x675.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/automatizari-email-ecommerce-b2b-480x330.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1232px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pe langa aceste 2 tipuri de GoBoti super utili in eCommerce B2B, poti folosi Merchandiser Bot, Order Bot si SMS Bot pentru a comunica personalizat, pentru a gestiona produsele automat in platforma si pentru a genera facturi si AWB-uri fara sa mai fie nevoie sa intervii personal.<\/span><\/p>\n<h3><b>Vouchere in cosul de cumparaturi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Daca vrei, de exemplu, sa oferi anumite vouchere personalizate pentru a tine evidenta comenzilor clientilor B2B, poti crea <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930453-Cos-de-Cumparaturi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">coduri de reducere specifice<\/span><\/a><span style=\"font-weight: 400;\"> pe care sa le trimiti pe email sau SMS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, poti crea <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930413-Reduceri\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reguli de reduceri dedicate<\/span><\/a><span style=\"font-weight: 400;\"> grupului de clienti B2B, pe care acestia le vad daca sunt logati in contul lor din magazinul tau online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19778 size-full\" title=\"reguli-reducere-ecommerce-b2b\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/reguli-reducere-ecommerce-b2b.png\" alt=\"reguli-reducere-ecommerce-b2b\" width=\"1517\" height=\"692\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/reguli-reducere-ecommerce-b2b.png 1517w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/reguli-reducere-ecommerce-b2b-1280x584.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/reguli-reducere-ecommerce-b2b-980x447.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/reguli-reducere-ecommerce-b2b-480x219.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1517px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Reducerile reprezinta o modalitate eficienta de a atrage orice tip de clienti, inclusiv clientii B2B, care se si asteapta la reduceri cand cumpara in cantitate mare.<\/span><\/p>\n<h3><b>Export<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Daca vrei sa pui la dispozitia clientilor B2B fisiere despre produsele tale din care sa preia informatii pentru a le afisa pe propriile site-uri (pentru a face import de produse automat, mai ales daca acestea sunt multe), foloseste modulul de <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111674-Export-Produse\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Export produse<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel iti e mai usor sa trimiti informatii actuale despre produsele tale, iar pentru clientii tai B2B e mai usor sa le urce in magazinele lor online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Devii un furnizor de produse de incredere, si cu care e o placere sa colaboreze, astfel ca vanzarile tale vor creste.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19780 size-full\" title=\"export-produse-ecommerce-b2b\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/export-produse-ecommerce-b2b.png\" alt=\"export-produse-ecommerce-b2b\" width=\"1237\" height=\"851\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/export-produse-ecommerce-b2b.png 1237w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/export-produse-ecommerce-b2b-980x674.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/export-produse-ecommerce-b2b-480x330.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1237px, 100vw\" \/><\/p>\n<h3><b>Ofertare<\/b><\/h3>\n<p><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111794-Ofertare\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Aplicatia Ofertare<\/span><\/a><span style=\"font-weight: 400;\"> din Gomag este dedicata vanzarilor eCommerce B2B. Prin intermediul ei, poti face oferte personalizate pe care sa le trimiti pe email catre partenerii tai comercianti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, selectezi produsele in cauza, unde poti modifica pretul de oferta, introduci mesajul si datele pentru trimiterea pe email a ofertei si poti adauga note pentru a tine evidenta aspectelor speciale legate de oferta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforma genereaza automat o oferta in format PDF, completata cu datele afacerii si logo. Arata profesional si castiga increderea clientilor tai, setand atmosfera pentru finalizarea deciziei de cumparare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19782 size-full\" title=\"ofertare-ecommerce-b2b\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/ofertare-ecommerce-b2b.png\" alt=\"ofertare-ecommerce-b2b\" width=\"1898\" height=\"903\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/ofertare-ecommerce-b2b.png 1898w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/ofertare-ecommerce-b2b-1280x609.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/ofertare-ecommerce-b2b-980x466.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/ofertare-ecommerce-b2b-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1898px, 100vw\" \/><\/p>\n<h3><b>Validare coduri fiscale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O alta aplicatie utila din platforma Gomag pentru vanzari B2B este <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360021165813-Validare-Coduri-Fiscale\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Validare coduri fiscale<\/span><\/a><span style=\"font-weight: 400;\">. Aplicatia este eficienta in ambele sensuri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe de o parte, iti ofera acces rapid la datele clientului-firma si iti confirma faptul ca e o afacere existenta, inregistrata, validata. De asemenea, iti simplifica procesul de introducere date, cand are loc o comanda telefonica.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19783 size-full\" title=\"validare-coduri-fiscale-ecommerce-b2b\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/validare-coduri-fiscale-ecommerce-b2b.png\" alt=\"validare-coduri-fiscale-ecommerce-b2b\" width=\"1274\" height=\"806\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/validare-coduri-fiscale-ecommerce-b2b.png 1274w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/validare-coduri-fiscale-ecommerce-b2b-980x620.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/validare-coduri-fiscale-ecommerce-b2b-480x304.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1274px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pe de cealalta parte, minimizeaza timpul necesar pentru introducerea de date in formularul de finalizare comanda, atunci cand clientii fac comenzi. Tot ce trebuie sa faca e sa scrie CUI-ul firmei, iar platforma preia celelalte date necesare in mod automat.<\/span><\/p>\n<h3><b>Produs configurabil<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Aplicatia <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011755953-Produs-Configurabil\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Produs configurabil<\/span><\/a><span style=\"font-weight: 400;\"> este cea prin intermediul caruia un producator \/ vanzator poate demara procesul de productie pentru un produs personalizat conform indicatiilor clientului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, se poate personaliza un produs la o anumita dimensiune, cu o imagine sau un text introdus de client. Nu mai e nevoie de contact personal si du-te-vino cu e-mail-uri, unde informatia se poate interpreta gresit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate vinzi produse personalizate cu nume sau imagini. In acest caz, clientii tai B2B pot face comenzi bulk cu personalizari conform nevoilor lor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19784 size-full\" title=\"produs-configurabil-ecommerce-b2b\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/produs-configurabil-ecommerce-b2b.png\" alt=\"produs-configurabil-ecommerce-b2b\" width=\"1215\" height=\"720\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/produs-configurabil-ecommerce-b2b.png 1215w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/produs-configurabil-ecommerce-b2b-980x581.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/produs-configurabil-ecommerce-b2b-480x284.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1215px, 100vw\" \/><\/p>\n<h2><b>Alte aplicatii utile din Gomag care iti simplifica eforturile de eCommerce B2B sunt:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360013759760-Abonamente\" target=\"_blank\" rel=\"noopener\"><b>Abonamente<\/b><\/a> <span style=\"font-weight: 400;\">&#8211; pentru comenzile cu aceleasi componente, repetitive.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><b>Puncte de fidelitate<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; demareaza un program de fidelizare simplu si automat pentru clientii B2B.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/4410237074706-Cursuri-Online\" target=\"_blank\" rel=\"noopener\"><b>Cursuri Online<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; aplicatie utila pentru vanzarea de cursuri video online si produse digitale educative. De exemplu, daca vrei sa faci cursuri introductive despre produsele tale de care au nevoie alti antreprenori, astfel incat sa le vanda cu succes.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19775 size-full\" title=\"alocare-puncte-fidelitate-grupuri\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/alocare-puncte-fidelitate-grupuri-1.png\" alt=\"alocare-puncte-fidelitate-grupuri\" width=\"1236\" height=\"647\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/alocare-puncte-fidelitate-grupuri-1.png 1236w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/alocare-puncte-fidelitate-grupuri-1-980x513.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/alocare-puncte-fidelitate-grupuri-1-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1236px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Uite cum sta treaba: platforma Gomag iti pune la dispozitie toate aceste module, plus multe altele ce te ajuta in mod clar sa vinzi online, B2C si B2B.\u00a0<\/span><\/p>\n<p><b><i>Ideea e sa le folosesti, sa te implici. <\/i><\/b><span style=\"font-weight: 400;\">Altfel, nu vei vedea rezultate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ecommerce-b2b-5-elemente-cheie\/\"><b>eCommerce B2B: 5 Elemente Cheie Spre Succes<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5 strategii de top pentru eCommerce B2B in 2022<\/b><\/h2>\n<h3><b>1. Intretine relatia cu clientii tai B2B si ajuta-i sa vanda mai mult\u00a0<\/b><\/h3>\n<p>La prima interactiune e ideal sa discutati termenii colaborarii voastre, mai ales daca e una pe termen lung. Acorda atentie in special conditiilor de plata, livrare, politica de retur, acordarea de discount-uri etc.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Setati, de asemenea, <\/span><b>o frecventa de comunicare constanta<\/b><span style=\"font-weight: 400;\">, astfel incat sa fiti pregatiti din timp pentru <\/span><i><span style=\"font-weight: 400;\">schimbari in stocul de produse sau necesitati speciale inainte de evenimentele mari de vanzare <\/span><\/i><span style=\"font-weight: 400;\">(aniversarea magazinului, Black Friday, campanii sezonale).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In definitiv, produsele tale trebuie sa ajunga la distribuitori la timp, astfel incat campaniile sa porneasca, iar clientii finali sa intre in posesia lor in intervalul promis.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22822124\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4><span style=\"font-weight: 400;\">O alta componenta ce tine de relatia ta cu clientii B2B &#8211; si una care te poate diferentia in piata &#8211; e <\/span><b>efortul de educare a acestora,<\/b><span style=\"font-weight: 400;\"> astfel incat sa obtina rezultate extraordinare din vanzarea produselor tale.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Poti, asa cum am mentionat mai sus, sa faci un curs video pe care sa il pui la dispozitia lor si in care sa le arati care sunt cele mai importante informatii pe care trebuie sa le stie despre produs sau tehnici de vanzare specifice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, le poti da acces la <\/span><i><span style=\"font-weight: 400;\">articole de blog, ghiduri, webinarii, video-uri si alte materiale educative, pe acelasi subiect.<\/span><\/i><span style=\"font-weight: 400;\"> Sau un bundle de imagini noi dupa o sedinta foto cu produsele tale. Sau acces la video-uri noi cu produsele pe care le-au listat si in site-urile lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fiecare nou material, educativ sau pentru vanzare, reprezinta o noua caramida care intareste colaborarea voastra si te transforma in partener de incredere.<\/span><\/p>\n<h3><b>2. Defineste avatare de client si obiectiile la care trebuie sa raspunzi<\/b><\/h3>\n<p>Pentru a atrage clienti B2B trebuie stii care sunt caracteristicile acestora, astfel incat sa ii targetezi cu reclamele si materialele de marketing potrivite.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">E exact la fel ca si cum faci promovare pentru a atrage clienti B2C &#8211; trebuie sa iti duci produsele in fata lor si sa le dai motive sa te aleaga.<\/span><\/p>\n<h4><b>Ei, inainte sa incepi acest proces, intrebarea e: cui te adresezi?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Stii ce fac si ce au nevoie clientii B2B? Cum cauta? De ce sunt interesati? Unde se uita?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toate aceste informatii ar trebui sa faca parte din avatarele tale de client, create specific in functie de fiecare segment de public in parte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avatarele includ informatii demografice, informatii despre obiceiurile, obiectiile si asteptarile clientilor, elementele care stimuleaza decizia de cumparare sau cele care sunt considerate bariere in calea achizitiei.<\/span><\/p>\n<h3><b>De unde iei aceste informatii?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Din analize de piata, din rapoartele SEO (cautarile) si de vanzari ale magazinului tau, din discutiile cu echipa ta pe live chat, email si la telefon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, aduni si structurezi aceste informatii conform caracteristicilor comune pentru a crea avatarele de client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi, tii cont de ele, adaugi note la comenzi si creezi documente la dispozitia echipei tale, astfel incat sa fie folosite activ in targetari pentru reclame, crearea de continut si moduri de abordare in campaniile de marketing.<\/span><\/p>\n<h3><b>3. Gandeste un plan si un calendar de promovare a produselor specific pentru clientii B2B<\/b><\/h3>\n<p>Pe baza avatarelor de client si a tipului tau de oferta vei demara campanii de promovare, in care sa targetezi clientii B2B.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Insa recomandarea noastra e sa nu o faci in mod haotic sau sporadic, ci sa ai un plan si un calendar de care sa te tii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ia in calcul <\/span><b>sezonul in care e nevoie de produsele tale, capacitatile afacerilor targetate<\/b><span style=\"font-weight: 400;\"> (bugete, evolutie in piata, tip de consumatori finali) si<\/span><b> stocul produselor in magazinul tau<\/b><span style=\"font-weight: 400;\">, astfel incat sa aloci mai mult efort sau buget in momentele propice pentru a atrage clientii.<\/span><\/p>\n<h3><b>Ce tehnici de marketing poti adopta in eCommerce B2B?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cam tot ce poti face si cand vinzi B2C: SEO, reclame PPC, social media marketing, program referral, evenimente, participari la targuri virtuale si fizice, lead generation si lead nurturing, listarea ofertelor pe canale specifice pentru B2B etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce alegi sa faci depinde exclusiv de bugetul pe care il aloci si strategia de business generala.<\/span><\/p>\n<h3><b>4. Ofera diferentiatori de top, astfel incat clientii sa te aleaga si sa ramana\u00a0<\/b><\/h3>\n<p>Un diferentiator important este <i>serviciul de asistenta clienti in timp real, 24\/7<\/i>. De asemenea, poti oferi <i>puncte de fidelitate, acces la servicii de logistica dedicate, servicii de personalizare si ambalare speciala, service si garantii extinse <\/i>etc.<b><\/b><\/p>\n<h3><b>De ce ai nevoie de diferentiatori?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pentru ca indiferent ce preturi sau discount-uri poti oferi (ori lipsa reducerilor), clientii sunt convinsi sa iti aleaga magazinul daca le oferi motive puternice, diferite de ale competitorilor tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In preturi nu te poti bate, pentru ca, pana la urma, si tu vrei sa faci profit, indiferent ca esti producator, distribuitor sau orice alt tip de afacere B2B.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19774 size-full\" title=\"ecommerce-b2b-site\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-b2b-site.png\" alt=\"ecommerce-b2b-site\" width=\"1240\" height=\"1057\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-b2b-site.png 1240w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-b2b-site-980x835.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/04\/ecommerce-b2b-site-480x409.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1240px, 100vw\" \/><\/p>\n<h3><b>5. Publica studii de caz originale<\/b><\/h3>\n<p>Studiile de caz functioneaza ca stampile de incredere, pentru ca arata concret potentialilor clienti care sunt beneficiile si procesele din spatele colaborarii cu tine, ca furnizor de produse pentru afacerile lor.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Acestea contin exemple reale cu care se pot identifica, si pe care le pot verifica astfel incat sa prinda incredere in tine si sa te ia serios in considerare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca sfatul nostru este sa culegi si sa publici studii de caz cu clientii tai B2B, pe care sa le promovezi inclusiv platit pentru a ajunge la alti potentiali clienti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/top-strategii-de-marketing-digital-pentru-ecommerce-b2b\/\"><b>Top Strategii De Marketing Digital Pentru eCommerce B2B<\/b><\/a><\/p>\n<h2><strong>Deocamdata ma opresc aici cu ghidul eCommerce B2B.\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Materialul de fata urmeaza sa fie actualizat pe masura ce apar informatii si statistici noi, asa ca marcheaza-l in browser si revino la el de fiecare data cand ai nevoie.<\/span><\/p>\n<h4><b>Pe Gomag avem o multime de exemple de afaceri care vand B2B cu succes, desi au inceput de cand erau startup-uri sau poate au un catalog mic de produse.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Asa ca iti recomandam cu incredere sa faci acest pas daca ai deja un magazin sau <\/span><a href=\"https:\/\/www.gomag.ro\/cerere-oferta\"><span style=\"font-weight: 400;\">vrei sa iti creezi unul online<\/span><\/a><span style=\"font-weight: 400;\">, si vrei sa iti maximizezi vanzarile. Trebuie doar sa te simti pregatit(a) si sa iti ajustezi planul de business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti ramane apoi doar partea de promovare si gestionare a comenzilor, pentru ca de aspectele tehnice se ocupa platforma, automat, dupa ce le setezi o singura data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spor la vanzari!<\/span><\/p>\n<h2>8 Tendinte in eCommerce B2B in 2026<\/h2>\n<ol>\n<li><strong>Self-service digital<\/strong> \u2013 Peste 70% din cumparatorii B2B prefera sa comande online fara a interactiona cu un agent de vanzari, exact ca in B2C.<\/li>\n<li><strong>Personalizare B2B avansata<\/strong> \u2013 Cataloage de preturi personalizate, oferte dedicate si experienta adaptata fiecarui client business.<\/li>\n<li><strong>Marketplace B2B<\/strong> \u2013 Platformele B2B de tip marketplace (Amazon Business, eMAG Business) cresc rapid ca alternativa la vanzarea directa.<\/li>\n<li><strong>AI in procesul de vanzare B2B<\/strong> \u2013 Chatboti, recomandari automate de produse si predictii de comanda bazate pe istoric reduc costurile si cresc eficienta.<\/li>\n<li><strong>Integrare ERP si automatizare<\/strong> \u2013 Sincronizarea automata intre magazin, ERP, stocuri si facturare elimina erorile si economiseste timp.<\/li>\n<li><strong>Plati flexibile B2B<\/strong> \u2013 Plata la termen, facturare pe firma, credit comercial si optiuni BNPL B2B devin standard.<\/li>\n<li><strong>Content marketing B2B<\/strong> \u2013 Studii de caz, whitepapers, webinarii si ghiduri tehnice genereaza lead-uri calificate si construiesc incredere.<\/li>\n<li><strong>Hybrid B2B+B2C<\/strong> \u2013 Tot mai multe companii vand atat catre firme cat si catre consumatori din acelasi magazin, cu preturi si conditii diferentiate.<\/li>\n<\/ol>\n<h2>Functii Gomag pentru eCommerce B2B<\/h2>\n<ul>\n<li><strong>Preturi diferentiate pe grupuri de clienti<\/strong> \u2013 Seteaza preturi speciale pentru clienti B2B, en-gros sau parteneri, vizibile doar dupa autentificare.<\/li>\n<li><strong>Comenzi rapide si repetate<\/strong> \u2013 Clientii B2B pot recomanda rapid din istoricul de comenzi, economisind timp la achizitii recurente.<\/li>\n<li><strong>Facturare pe firma<\/strong> \u2013 Suport complet pentru date de facturare pe persoana juridica, CUI si informatii fiscale.<\/li>\n<li><strong>GoBots<\/strong> \u2013 Automatizeaza recomandari de produse complementare si upsell pe baza istoricului de achizitii B2B.<\/li>\n<li><strong>GPayments<\/strong> \u2013 Ofera plata cu cardul, transfer bancar si optiuni flexibile potrivite pentru tranzactii B2B.<\/li>\n<li><strong>151+ aplicatii<\/strong> \u2013 Integreaza ERP, facturare electronica, CRM si alte sisteme necesare in procesul B2B.<\/li>\n<li><strong>Gomag Campanii<\/strong> \u2013 Creeaza oferte dedicate pentru clienti B2B cu landing page-uri personalizate si preturi speciale.<\/li>\n<li><strong>Email marketing segmentat<\/strong> \u2013 Trimite comunicari diferentiate catre segmentul B2B cu oferte, noutati si informatii relevante.<\/li>\n<\/ul>\n<h2>Resurse utile pentru eCommerce B2B<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\" target=\"_blank\" rel=\"noopener\">Cum sa faci vanzari online \u2013 Ghid complet<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/functii-gomag-cresc-vanzarile\/\" target=\"_blank\" rel=\"noopener\">Functii Gomag care cresc vanzarile in magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-pregatesti-magazinul-pentru-crestere-checklist\/\" target=\"_blank\" rel=\"noopener\">Cum pregatesti magazinul pentru crestere \u2013 Checklist<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-optimizezi-clv\/\" target=\"_blank\" rel=\"noopener\">Cum optimizezi Customer Lifetime Value<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/sistem-de-vanzari-controlabil\/\" target=\"_blank\" rel=\"noopener\">Sistem de vanzari controlabil pentru magazin online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-rata-de-conversie-experienta-clientilor\/\" target=\"_blank\" rel=\"noopener\">Creste rata de conversie prin experienta clientilor<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/creste-contactele-listele-de-email-magazinul-online\/\" target=\"_blank\" rel=\"noopener\">Creste lista de email a magazinului online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/rezultate-gomag-campanii-google-ads-pe-nise\/\" target=\"_blank\" rel=\"noopener\">Rezultate Gomag Campanii \u2013 Google Ads pe nise<\/a><\/li>\n<\/ul>\n<h2>Intrebari frecvente despre eCommerce B2B<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce diferente sunt intre eCommerce B2B si B2C?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">B2B implica comenzi mai mari ca valoare, cicluri de vanzare mai lungi, preturi negociate sau pe volume, facturare pe firma, relatii pe termen lung si procese de aprobare a achizitiilor. B2C se adreseaza consumatorilor individuali cu decizii rapide.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Poate Gomag gestiona atat clienti B2B cat si B2C?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Da, Gomag suporta modelul hybrid. Poti seta grupuri de clienti cu preturi diferentiate, conditii speciale pentru B2B si experienta standard B2C, totul din acelasi magazin.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce metode de plata sunt potrivite pentru B2B?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Transfer bancar este cel mai folosit in B2B, urmat de plata cu cardul si plata la termen. GPayments din Gomag integreaza toate aceste optiuni. Pentru clienti de incredere, poti oferi si credit comercial.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum atrag clienti B2B catre magazinul online?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Prin content marketing (studii de caz, ghiduri tehnice), SEO pe cautari B2B specifice, Google Ads, LinkedIn Ads, email outreach si participare la targuri si evenimente de profil.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Este nevoie de un catalog separat pentru clienti B2B?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Nu neaparat. Cu Gomag poti afisa preturi diferite pe baza grupului de client. Clientii B2B autentificati vad preturile lor speciale, iar vizitatorii obisnuiti vad preturile standard B2C.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum gestionez comenzile mari si recurente in B2B?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Gomag permite comenzi rapide din istoric, cantitati mari pe produs si procesare eficienta. Integrarea cu sisteme ERP si facturare electronica automatizeaza procesul de la comanda la livrare.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce rol joaca content marketing in B2B?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Content marketing este esential in B2B. Studiile de caz, whitepapers, ghiduri tehnice si webinariile construiesc incredere, demonstreaza expertiza si genereaza lead-uri calificate cu ciclu de vanzare mai lung.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum setez preturi diferentiate pe firma in Gomag?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Din panoul de administrare Gomag creezi grupuri de clienti (ex: en-gros, distribuitori, parteneri) si setezi preturi speciale sau discount-uri pe fiecare grup. Preturile B2B sunt vizibile doar dupa autentificare.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce diferente sunt intre eCommerce B2B si B2C?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"B2B implica comenzi mai mari ca valoare, cicluri de vanzare mai lungi, preturi negociate sau pe volume, facturare pe firma, relatii pe termen lung si procese de aprobare a achizitiilor. B2C se adreseaza consumatorilor individuali cu decizii rapide.\"}},{\"@type\":\"Question\",\"name\":\"Poate Gomag gestiona atat clienti B2B cat si B2C?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da, Gomag suporta modelul hybrid. 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Studiile de caz, whitepapers, ghiduri tehnice si webinariile construiesc incredere, demonstreaza expertiza si genereaza lead-uri calificate cu ciclu de vanzare mai lung.\"}},{\"@type\":\"Question\",\"name\":\"Cum setez preturi diferentiate pe firma in Gomag?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Din panoul de administrare Gomag creezi grupuri de clienti (ex: en-gros, distribuitori, parteneri) si setezi preturi speciale sau discount-uri pe fiecare grup. Preturile B2B sunt vizibile doar dupa autentificare.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"VideoObject\",\"name\":\"Cum faci eCommerce B2B: vinde online catre alte firme\",\"description\":\"Cum faci eCommerce B2B: vinde online catre alte firme - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/VfhtNpF0nxU\/maxresdefault.jpg\",\"uploadDate\":\"2022-04-26\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=VfhtNpF0nxU\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/VfhtNpF0nxU\",\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despre eCommerce B2B am mai discutat noi la Gomag, insa pentru azi am decis sa dedicam un articol complex, din care sa iti iei (cam) toate informatiile de care ai nevoie. Cu siguranta vrei sa iti cresti vanzarile. Si exista numeroase moduri in care sa ajungi la cifra de afaceri dorita, unele mai rapide, altele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[18,11],"tags":[],"class_list":["post-19770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum faci eCommerce B2B: vinde online catre alte firme - Ghid<\/title>\n<meta name=\"description\" content=\"Vrei sa faci eCommerce B2B, sa vinzi mai mult catre alte firme? 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