{"id":20080,"date":"2022-06-21T08:00:03","date_gmt":"2022-06-21T05:00:03","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=20080"},"modified":"2026-04-14T05:41:23","modified_gmt":"2026-04-14T02:41:23","slug":"creste-contactele-listele-de-email-magazinul-online","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/creste-contactele-listele-de-email-magazinul-online\/","title":{"rendered":"3 Pasi pentru a creste contactele si listele de email din magazinul tau online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Stii ce ajuta cel mai mult la cresterea unui <\/span><a href=\"https:\/\/www.gomag.ro\/\"><span style=\"font-weight: 400;\">magazin online<\/span><\/a><span style=\"font-weight: 400;\">? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Raspunsul corect nu este numarul de conversii si nici reclamele platite, ci <\/span><b>lista de contacte<\/b><span style=\"font-weight: 400;\">. Indiferent de tipul afacerii, trebuie sa depui efort pentru<\/span><b> colectarea de date <\/b><span style=\"font-weight: 400;\">de la utilizatorii care iti viziteaza site-ul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce este acest lucru atat de important? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contactele colectate sunt poate cel mai valoros lucru pentru o afacere, pentru ca <\/span><b>asigura nu doar cresterea acesteia, ci pot ajuta si la reinventarea afacerii.<\/b><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cresterea listei de email a unui magazin online<\/strong> reprezinta procesul sistematic de colectare a adreselor de email ale vizitatorilor si clientilor prin formulare de abonare, pop-up-uri, lead magnets si alte mecanisme, cu scopul de a construi o baza de date proprie pentru comunicare directa, email marketing si cresterea vanzarilor recurente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La inceputul pandemiei, de exemplu, afacerile (in special cele stradale) ce nu au colectate date de la clienti si vizitatori au avut cel mai mult de pierdut. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">S-a ajuns pana la punctul la care s-a pus lacat pe usa. Iar <\/span><b>in lipsa contactelor, afacerea s-a pierdut in totalitate<\/b><span style=\"font-weight: 400;\">, deoarece clientii nu au putut fi anuntati referitor la o noua redeschidere sau relocare.<\/span><\/p>\n<h3><b>Mai mult decat atat, lista de contacte ajuta o afacere sa se dezvolte si sa-si consolideze pozitia in piata.\u00a0<\/b><\/h3>\n<p><iframe loading=\"lazy\" title=\"Cum sa iti cresti contactele si listele de email din magazinul tau online\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Mqyl6DbpSSA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Cand vine vorba de o afacere noua pe piata, oamenii nu au de la inceput incredere sa cumpere. Din acest motiv <\/span><b>vanzarea poate fi considerata un intreg proces<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este necesar sa treaca putin timp de la primul contact cu clientul, pana cand acesta va decide sa faca o achizitie. In acest timp, daca ai colectat adresa lui de email, <\/span><b>poti mentine legatura, prin intermediul email-urilor<\/b><span style=\"font-weight: 400;\"> periodice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cum convingi utilizatorii sa iti lase adresa de email (daca nu si alte tipuri de date)? Acest material este al 2-lea din seria de 5 si te invata <\/span><b>cum sa colectezi email-uri eficient<\/b><span style=\"font-weight: 400;\">, astfel incat sa cresti atat afacerea, cat si o baza de date solida. <strong><a href=\"https:\/\/www.gomag.ro\/blog\/metode-crestere-traficul-magazin-online\/\">Poti citi primul articol din serie aici<\/a>.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita ca <\/span><b>dezvoltarea afacerii tale este direct proportionala cu numarul de contacte\/adrese de email colectate<\/b><span style=\"font-weight: 400;\">. Odata obtinuta o adresa de email, cresc sansele de a convinge utilizatorul sa faca o achizitie din magazinul tau.<\/span><\/p>\n<h2><b>Cuprins \u201c3 Pasi pentru a creste contactele si listele de email din magazinul tau online\u201d<\/b><\/h2>\n<p><strong><a href=\"#1\">1. Tipuri de contacte &#8211; cate poate avea o afacere?<\/a><\/strong><br \/>\n<strong><a href=\"#2\">2. Canalul de comunicare cu cea mai mare rata de conversie<\/a><\/strong><br \/>\n<strong><a href=\"#3\">3. Cum poti creste contactele si listele de email<\/a><\/strong><br \/>\n<a name=\"1\"><\/a><\/p>\n<h2><b>1. Tipuri de contacte &#8211; cate poate avea o afacere?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ce tipuri de contacte poate colecta o afacere? Aici nu ne referim doar la contacte din partea clientilor, ci si a furnizorilor sau partenerilor. Astfel, tipurile de contacte sunt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date de contact de la<strong> furnizori<\/strong> (produse, servicii, solutii software, contabila, avocat etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date de contact de la <strong>colegi si oameni din echipa<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date de contact de la <strong>clienti<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date de contact de la <strong>potentiali clienti<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este foarte util sa ai in vedere <\/span><b>datele de contact de la potentialii clienti<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Va fi foarte greu sa iti cresti afacerea fara acesti oameni. Potentialii clienti sunt aceia care te cunosc, <\/span><b>sunt familiari si cu produsele tale, dar au amanat momentul achizitiei<\/b><span style=\"font-weight: 400;\"> din diferite motive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potentialii clienti sunt gata sa cumpere. Mai au nevoie doar de un imbold din partea ta. Iar adresele lor de email ajuta in acest sens.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22970879\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Ce tip de date pot fi incluse in categoria date de contact?<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nume, prenume, numar de telefon si adresa de email (dar si altele). Cu ajutorul acestor date, poti contacta persoane. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dintre toate,<\/span><b> adresa de email e cea mai usor de colectat<\/b><span style=\"font-weight: 400;\">. Chiar daca nu toti vor sa-ti lase numarul de telefon, exista sanse mai mari sa-ti lase adresa de email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Date de contact ar putea fi considerate si <\/span><b>mesajele din social media<\/b><span style=\"font-weight: 400;\">. Cand cineva iti scrie pe Facebook sau Instagram, spre exemplu, iti ofera, la schimb, posibilitatea de a contacta acea persoana. Singurul dezavantaj, in acest caz, e ca nu avem control asupra datelor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Singurele date de contact pe care le poti controla sunt adresele de email colectate. Mai exact, le poti stoca sau printa. Desigur, ai mare grija sa respecti normele GDPR.\u00a0<\/span><\/p>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/palnia-de-vanzari-cum-convingi-clientii-sa-cumpere\/\" target=\"_blank\" rel=\"noopener\"><b>Palnia de Vanzari: cum convingi clientii sa cumpere<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20088 size-large\" title=\"contact-clienti-promovare-magazin-marketing\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/contact-clienti-promovare-magazin-marketing-1024x1024.jpg\" alt=\"contact-clienti-promovare-magazin-marketing\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/contact-clienti-promovare-magazin-marketing-1024x1024.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/contact-clienti-promovare-magazin-marketing-980x980.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/contact-clienti-promovare-magazin-marketing-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Canalul de comunicare cu cea mai mare rata de conversie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Stii care este <\/span><b>canalul de marketing cu cea mai mare rata de conversie<\/b><span style=\"font-weight: 400;\">? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca iti trece prin cap sa spui\u00a0 Facebook, ei bine, ai raspuns gresit. Canalul despre care vorbim este <\/span><b>email marketing-ul<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explicatia, in acest caz, este simpla. De ce alegi sa lasi adresa de email pe un site? Pentru ca site-ul respectiv ti-a<\/span><b> castigat increderea<\/b><span style=\"font-weight: 400;\"> si doresti sa primesti mai multa informatie, un discount sau alte beneficii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adresa de email joaca rolul unei <\/span><b>punti de legatura intre utilizator si brand \/ companie<\/b><span style=\"font-weight: 400;\">. Faciliteaza comunicarea dintre cele doua parti, intr-un mod ce nu este invaziv sau incomod.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Brand-ul, la randul sau, ofera ceva in schimbul unei adrese de email.<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Poate fi un cod de reducere, un voucher, o oferta personalizata, un fisier descarcabil cu informatie valoroasa etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cand utilizatorul lasa adresa de email, este <\/span><b>interesat de produsele oferite de brand<\/b><span style=\"font-weight: 400;\">, doar ca nu este suficient de motivat, nu dispune de fonduri sau nu are inca incredere pentru a finaliza achizitia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este adevarat ca oamenii s-au obisnuit, in ultima vreme, sa primeasca oferte pe email. Asa ca daca iti lasa adresa de email, se asteapta oarecum la asta. Fa si tu asta si ii vei castiga de partea ta ca si clienti.<\/span><\/p>\n<p>Citeste si<b>: <\/b><a href=\"https:\/\/www.gomag.ro\/blog\/motive-e-mail-marketing-magazin-online\/\" target=\"_blank\" rel=\"noopener\"><b>10 Motive Pentru Care E-mail Marketingul Este Indispensabil Oricarui Magazin Online<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20084 size-large\" title=\"continut-email-marketing-CTA-newsletter\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/continut-email-marketing-CTA-newsletter-1024x1024.jpg\" alt=\"continut-email-marketing-CTA-newsletter\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/continut-email-marketing-CTA-newsletter-1024x1024.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/continut-email-marketing-CTA-newsletter-980x980.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/continut-email-marketing-CTA-newsletter-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Cum poti creste contactele si listele de email<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In platforma Gomag ai la dispozitie mai multe optiuni prin care iti poti creste numarul de contacte.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><strong>Se pot cere si numere de telefon, sau doar adrese de email?<\/strong> <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Poti cere si alte date in afara adresei de email, dar adevarul e ca un formular de contact stufos va \u201csperia\u201d utilizatorii. Cu cat sunt mai multe campuri de completat, cu atat scad sansele ca oamenii sa iti lase datele lor.<\/span><\/p>\n<p><b>De aceea, formularele cu un singur camp (in care se solicita adresa de email, de regula) au cea mai mare rata de succes.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Optiuni prin care iti poti creste lista de contacte:<\/span><b><\/b><\/p>\n<h3><b>1. Landing page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Poti crea un <\/span><b>landing page de teasing<\/b><span style=\"font-weight: 400;\">, cu un design simplu si curat, prin care anunti lansarea unor noi oferte (sau chiar a magazinului, daca nu este inca live).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, pregatesti audienta sa faca achizitii de la tine. Cu ajutorul acestui landing page, spui oamenilor<\/span><b> cine esti si ce urmeaza sa faci<\/b><span style=\"font-weight: 400;\"> (ce pregatesti, ce produse urmeaza sa lansezi etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Majoritatea magazinelor folosesc landing page-ul de teasing in strategia lor de lansare. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tot mai des, se foloseste si in pregatirea campaniei de Black Friday. Cu aproximativ 1-2 saptamani inainte, magazinele pregatesc un landing page de teasing special pentru weekend-ul de Black Friday.<\/span><\/p>\n<h3><strong>Nu uita! Este mult mai usor sa colectezi adrese de email decat sa faci o vanzare.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Odata ce ai adresa de email,<\/span><b> vei putea pregati utilizatorul pentru vanzare<\/b><span style=\"font-weight: 400;\">, oferindu-i motivatia si increderea de care are nevoie. In plus, adresele de email colectate vor compune o baza pe care tu o vei putea marketa periodic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retine! Leaga formularul de contact (si alte optiuni de colectare a adreselor de email) de un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/sections\/115001108354-Newsletter\" target=\"_blank\" rel=\"noopener\"><b>serviciu de email marketing<\/b><\/a><span style=\"font-weight: 400;\">. Astfel, tot procesul va fi automatizat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca ai configurat corect magazinul online, ai si codurile de la <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005077434-Facebook-Pixel\" target=\"_blank\" rel=\"noopener\">Facebook Pixel<\/a> si <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005077454-Google-ADS\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>, ce iti permit colectarea cookie-urilor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu ajutorul lor, sistemele Facebook si Google iti permit sa faci remarketing (cei care ti-au vizitat site-ul pot primi diverse mesaje de la tine).<\/span><\/p>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/landing-page-nota-10\/\" target=\"_blank\" rel=\"noopener\"><b>To Do List Pentru Un Landing Page De Nota 10<\/b><\/a><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20085 size-large\" title=\"landing-page-teasing-lansare-magazin-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/landing-page-teasing-lansare-magazin-online-1024x1024.jpg\" alt=\"landing-page-teasing-lansare-magazin-online\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/landing-page-teasing-lansare-magazin-online-1024x1024.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/landing-page-teasing-lansare-magazin-online-980x980.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/landing-page-teasing-lansare-magazin-online-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><b>2. Pop-up de colectare a adreselor de email<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fiecare business isi doreste sa vanda. Dar ce faci cand asta nu se intampla? <\/span><b>Pui la punct o lista cu contacte pregatite sa cumpere<\/b><span style=\"font-weight: 400;\">. Iar pentru asta folosesti pop-up-uri de colectare a adreselor de email.<\/span><\/p>\n<p><b>Urmareste intentia utilizatorilor<\/b><span style=\"font-weight: 400;\">, pentru a interveni atunci cand dorinta lor de cumparare scade. De exemplu, cand doresc sa iasa de pe pagina site-ului, poti sa ii afisezi un exit pop-up (fie la pagina de categorie, fie la cosul de cumparaturi).<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><strong>Pe platforma Gomag ai posibilitatea de a personaliza aceste pop-up-uri.<\/strong> <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">De exemplu, foloseste mesaje si imagini diferite la pop-up-uri in functie de categoria de produse, de sezon si de campania pe care o pregatesti (Black Friday, Craciun, vacanta de vara etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti grabi procesul de vanzare daca adaugi un <\/span><b>link catre pagina cu cele mai apreciate produse din magazin<\/b><span style=\"font-weight: 400;\">, in loc de \u201cthank you page\u201d din pop-up.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20091 size-full\" title=\"popup-leadgen\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/popup-leadgen.png\" alt=\"popup-leadgen\" width=\"699\" height=\"537\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/popup-leadgen.png 699w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/popup-leadgen-480x369.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw\" \/><\/p>\n<p>Citeste si:<a href=\"https:\/\/www.gomag.ro\/blog\/pop-up-in-magazinul-tau-online-ghid-cu-20-de-exemple-care-sa-te-inspire\/\" target=\"_blank\" rel=\"noopener\"> <b>Pop-up in magazinul tau online: Ghid cu 20 de exemple care sa te inspire<\/b><\/a><\/p>\n<h3><b><\/b><b>3. Blog<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vom sari peste partea in care povestim despre cat de important e blogul pentru un magazin online. Am tratat acest subiect pe larg in multe din materialele noastre.<\/span><\/p>\n<p><b>Cei care au magazin online pe platforma Gomag pot integra un blog foarte usor in site-ul lor<\/b><span style=\"font-weight: 400;\">. Platforma are modulul blog in mod nativ, ceea ce inseamna ca vei gasi modulul in dashboard-ul magazinului, la sectiunea Continut. De aici, va fi necesar sa faci cateva setari, iar blogul e gata de folosit.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pe blog, dupa cateva paragrafe, poti adauga un formular de colectare a adreselor de email. <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Poti, din nou, <\/span><b>sa fii foarte specific(a) si sa personalizezi mesajul<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desi, rolul principal al unui blog este de a educa utilizatorii, <\/span><b>il poti folosi pentru a duce procesul de vanzare mai departe<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dupa ce utilizatorul a citit continutul oferit si ti-a lasat adresa de email, poti continua pregatirea lui pentru vanzare.\u00a0<\/span><\/p>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\" target=\"_blank\" rel=\"noopener\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20086 size-large\" title=\"continut-blog-vanzare-beneficii-produs-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/continut-blog-vanzare-beneficii-produs-online-1024x1024.jpg\" alt=\"continut-blog-vanzare-beneficii-produs-online\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/continut-blog-vanzare-beneficii-produs-online-1024x1024.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/continut-blog-vanzare-beneficii-produs-online-980x980.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2022\/06\/continut-blog-vanzare-beneficii-produs-online-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><strong>Pentru final, stii care este cea mai frecventa greseala<\/strong><span style=\"font-weight: 400;\"><strong> facuta de antreprenorii ce au afaceri in crestere?<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Colecteaza adresele de email, dar uita sa mentina o comunicare constanta cu utilizatorii prin intermediul lor. Mai exact, <\/span><b>uita sa trimita oferte sau notificari<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Nu astepta ca baza ta de date sa creasca pentru a trimite email-uri.<\/b><span style=\"font-weight: 400;\"> Daca faci asta, exista riscul ca oamenii sa uite de tine (cei care ti-au oferit adresele de email la inceput). <\/span><\/p>\n<p><strong>M<\/strong><b>entine proaspat contactul<\/b><span style=\"font-weight: 400;\"> dintre utilizator si site-ul tau, indiferent de numarul de adrese de email colectate in baza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inca nu ai reusit sa lansezi un magazin online, desi te bate gandul de ceva vreme? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti incepe prin a testa <\/span><a href=\"https:\/\/www.gomag.ro\/\"><span style=\"font-weight: 400;\">platforma Gomag<\/span><\/a><span style=\"font-weight: 400;\">, gratuit, timp de gratuit. Un <\/span><b>cont de demo<\/b><span style=\"font-weight: 400;\"> iti va oferi acces nelimitat la toate facilitatile platformei.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7+ Trenduri 2026 in email marketing si colectare contacte<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>1. AI-powered email personalization<\/strong> \u2013 Algoritmii AI genereaza subiect, continut si timing personalizat pentru fiecare abonat, crescand rata de deschidere si conversie cu pana la 50% fata de emailurile generice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Interactive email content<\/strong> \u2013 Emailurile contin elemente interactive (carusele produse, quiz-uri, countdown-uri, butoane de adaugare in cos) care functioneaza direct in inbox fara redirectionare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Zero-party data collection<\/strong> \u2013 Colectarea datelor direct de la utilizatori prin quiz-uri de preferinte, sondaje si formulare interactive inlocuieste colectarea pasiva, oferind date mai precise si conforme GDPR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. Pop-up-uri inteligente cu exit intent<\/strong> \u2013 Pop-up-urile de colectare email se activeaza inteligent bazat pe comportament (exit intent, timp pe pagina, scroll depth) si ofera valoare reala (discount, ghid gratuit).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Segmentare predictiva<\/strong> \u2013 Listele se segmenteaza automat pe baza comportamentului prezis: clienti cu probabilitate mare de cumparare, la risc de abandon sau susceptibili la upsell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Automatizari multi-canal integrate<\/strong> \u2013 Email-ul se integreaza cu SMS, push notifications si WhatsApp intr-un singur flux automatizat, alegand canalul optim pentru fiecare contact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Lead magnets cu valoare ridicata<\/strong> \u2013 Ghidurile generice sunt inlocuite de lead magnets personalizate pe nisa: calculatoare, template-uri, mini-cursuri si acces exclusiv la continut premium.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Intrebari frecvente despre cresterea listei de email<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">De ce este importanta lista de email pentru un magazin online?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Lista de email este cel mai valoros activ de marketing: iti apartine (nu depinzi de algoritmi social media), are cel mai mare ROI din marketing digital si iti permite comunicare directa cu clientii si potentialii clienti.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum colectez adrese de email in magazinul meu?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Prin formulare de abonare pe site, pop-up-uri cu oferte, lead magnets (ghiduri, discount-uri), la checkout, prin concursuri si prin continut exclusiv disponibil doar abonatilor newsletter-ului.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce este un lead magnet si cum il creez?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Un lead magnet este o resursa valoroasa oferita gratuit in schimbul adresei de email: ghid PDF, checklist, discount, acces la continut exclusiv sau o mostra gratuita relevanta pentru publicul tau tinta.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cat de des ar trebui sa trimit emailuri?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Frecventa optima depinde de nisa, dar 1-2 emailuri pe saptamana este un punct de start bun. Important este sa oferi valoare in fiecare email, nu doar promotii. Monitorizeaza rata de dezabonare ca indicator.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum respect GDPR in email marketing?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Obtine consimtamantul explicit prin checkbox nebifat, ofera optiunea de dezabonare in fiecare email, pastreaza evidenta consimtamintelor si nu cumpara liste de email. Platforma Gomag ofera instrumentele necesare pentru conformitate.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce rata de conversie ar trebui sa am din email?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In eCommerce, o rata de conversie din email de 2-5% este considerata buna. Emailurile de recuperare cos abandonat pot atinge 5-10%, iar cele de post-cumparare 3-7%. Optimizarea continua este cheia.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Gomag are modul de email marketing integrat?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Da, Gomag ofera email marketing integrat cu automatizari (bun venit, cos abandonat, post-cumparare), segmentare, template-uri si rapoarte de performanta, direct din panoul de administrare.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Care sunt cele mai eficiente tipuri de emailuri pentru vanzari?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Cele mai eficiente sunt: emailul de cos abandonat, secventa de bun venit, emailuri post-cumparare cu cross-sell, newslettere cu continut valoros si oferte exclusive, si emailuri de reactivare clienti inactivi.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"De ce este importanta lista de email pentru un magazin online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Lista de email este cel mai valoros activ de marketing: iti apartine (nu depinzi de algoritmi social media), are cel mai mare ROI din marketing digital si iti permite comunicare directa cu clientii si potentialii clienti.\"}},{\"@type\":\"Question\",\"name\":\"Cum colectez adrese de email in magazinul meu?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prin formulare de abonare pe site, pop-up-uri cu oferte, lead magnets (ghiduri, discount-uri), la checkout, prin concursuri si prin continut exclusiv disponibil doar abonatilor newsletter-ului.\"}},{\"@type\":\"Question\",\"name\":\"Ce este un lead magnet si cum il creez?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Un lead magnet este o resursa valoroasa oferita gratuit in schimbul adresei de email: ghid PDF, checklist, discount, acces la continut exclusiv sau o mostra gratuita relevanta pentru publicul tau tinta.\"}},{\"@type\":\"Question\",\"name\":\"Cat de des ar trebui sa trimit emailuri?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Frecventa optima depinde de nisa, dar 1-2 emailuri pe saptamana este un punct de start bun. 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Optimizarea continua este cheia.\"}},{\"@type\":\"Question\",\"name\":\"Gomag are modul de email marketing integrat?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da, Gomag ofera email marketing integrat cu automatizari (bun venit, cos abandonat, post-cumparare), segmentare, template-uri si rapoarte de performanta, direct din panoul de administrare.\"}},{\"@type\":\"Question\",\"name\":\"Care sunt cele mai eficiente tipuri de emailuri pentru vanzari?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cele mai eficiente sunt: emailul de cos abandonat, secventa de bun venit, emailuri post-cumparare cu cross-sell, newslettere cu continut valoros si oferte exclusive, si emailuri de reactivare clienti inactivi.\"}}]}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"VideoObject\",\"name\":\"3 Pasi pentru a creste contactele si listele de email din magazinul tau online\",\"description\":\"3 Pasi pentru a creste contactele si listele de email din magazinul tau online - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/Mqyl6DbpSSA\/maxresdefault.jpg\",\"uploadDate\":\"2022-06-21\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=Mqyl6DbpSSA\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/Mqyl6DbpSSA\",\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stii ce ajuta cel mai mult la cresterea unui magazin online? Raspunsul corect nu este numarul de conversii si nici reclamele platite, ci lista de contacte. Indiferent de tipul afacerii, trebuie sa depui efort pentru colectarea de date de la utilizatorii care iti viziteaza site-ul. De ce este acest lucru atat de important? Contactele colectate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-20080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Pasi pentru a creste contactele si listele de email in magazinul online<\/title>\n<meta name=\"description\" content=\"Afla 3 pasi simpli pentru a creste lista de email a magazinului tau online: formulare, lead magnets si automatizari email marketing 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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