{"id":21760,"date":"2023-01-25T08:00:49","date_gmt":"2023-01-25T05:00:49","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=21760"},"modified":"2026-04-14T05:43:25","modified_gmt":"2026-04-14T02:43:25","slug":"continut-care-sa-vanda","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/continut-care-sa-vanda\/","title":{"rendered":"Cum as putea sa creez continut care sa vanda"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bugetul si modul in care targetezi reclamele sunt doua dintre interesele de top ale unui antreprenor. Pana la urma, vrei sa ai siguranta ca investesti istet, nu iti pierzi banii degeaba.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vrei sa transmiti continutul tau catre audienta cea mai interesata si pregatita sa cumpere.<\/span><\/p>\n<h4><b><i>Dar ce fel de continut transmiti? Cata atentie ii acorzi acestuia?<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Cand partea de continut pica pe locul 2, iti pui singur(a) bete in roate. Sunt n site-uri ce se promoveaza cu continut de umplutura, sa fie acolo pentru Google sau pentru ca asa spun bunele practici.<\/span><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Continut care vinde (Content Marketing orientat pe conversii)<\/strong> este continutul strategic creat cu scopul de a ghida vizitatorii prin funnel-ul de vanzare: de la atragere (awareness) la considerare si, in final, la achizitie. Include descrieri de produs persuasive, articole de blog care raspund la intrebari de cumparare, email-uri de nurturing, video-uri demonstrative si continut social media care genereaza actiune. Diferenta fata de continutul generic este focusul pe rezultate masurabile: trafic, lead-uri si vanzari.<\/div>\n<p><span style=\"font-weight: 400;\">Asadar, azi vreau sa povestim putin despre <\/span><b>continut care sa inspire dorinta de actiune celor care il consuma.<\/b><span style=\"font-weight: 400;\"> Sa ii faca sa cumpere, sa se aboneze, sa te urmareasca, sa te recomande si sa se intoarca la tine fara nicio ezitare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gata?<\/span><\/p>\n<h2><b>Cuprins Cum sa putea sa creez continut care sa vanda<\/b><\/h2>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong><a href=\"#1\">Sursele de inspiratie pentru continutul tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Documentarea: de la produs, la brand<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Obiectivul pentru care creezi continut<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Textele pentru magazinul tau online<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Imaginile pentru magazinul tau online [Checklist]<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Continutul video pentru magazinul tau online<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Sursele de inspiratie pentru continutul tau<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Inainte sa te apuci propriu-zis de creatie sau sa dai aceasta sarcina altcuiva, ai nevoie sa iti pregatesti un fisier cu sursele de inspiratie pentru continut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trebuie sa pornesti de undeva, nu?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest fisier, pe care il actualizezi de fiecare data cand ai infos noi, este fundatia continutului tau si dicteaza mai departe modul in care va arata acesta, adaptarea datelor in functie de obiectiv si impactul pe care il va avea.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum sa vinzi online in 2023\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/nG6S9ra-KUg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><b>Bun. Hai sa vedem care sunt potentialele surse de inspiratie pentru continutul tau.<\/b><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audienta ta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Macromediul\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produsele \/ serviciile tale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Povestile tale personale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valorile brandului<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prieteni si cunostinte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Situatii posibile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nevoi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tipare comportamentale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evenimente si sezoane<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Odata ce stabilesti sursele, va trebui sa le documentezi pe fiecare astfel incat sa consolidezi punctul de start si sa iti construiesti continutul pornind cu dreptul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/tipuri-de-articole-pe-blog\/\"><b>Singurele 5 tipuri de articole pe blog pe care merita sa le scrii (si cum sa le faci perfect din prima)<\/b><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Documentarea: de la produs, la brand<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Intotdeauna incepi cu un research, fie ca e vorba de un articol singurel de capul lui, sau o intreaga strategie de content marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce faci documentarea? Intai determini sursele din care te documentezi si elementele de baza de documentat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest proces te ajuta sa identifici usor subiecte pe care sa creezi, sa eviti sa vorbesti despre exact acelasi lucru si in exact acelasi mod ca firmele competitoare si sa te asiguri ca impactul continutului este unul puternic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exista cateva elemente standard, obligatorii indiferent de scopul pentru care pornesti un proces de documentare: audienta, produsul \/ serviciul si obiectivul macro al scopului (de ex. daca faci un articol, care e obiectivul lui? Dar daca faci o campanie in care incluzi si articolul, care e obiectivul ei final?)<\/span><\/p>\n<h3><b>Documentarea audientei<\/b><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buyer persona<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chestionare clienti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviuri clienti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statul in papucii clientului: in functie de semnalele si informatiile adunate pana acum, te gandesti cam ce ar vrea clientul, cum s-ar simti, cum se simte acum, ce e important pentru el.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specificatii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Functionalitati<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beneficii<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ce poti adauga tu in plus?<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">servicii extra?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">parteneriate?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">experienta la despachetare sau folosire?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">autoritate?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><b>Documentarea concurentei<\/b><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trebuie sa stii ce face Georgica Concurentul, sa nu faci si tu la fel, sau in acelasi timp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un procent din continut s-ar putea sa fie asemanator sau sa fie postat in aceeasi perioada: depinde de macromediu si tiparul comportamental: n-o sa te apuci sa iti promovezi saniutele in miez de iulie, doar pentru ca atunci concurentul nu le promoveaza pe ale lui.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De la clientii lui poti afla ce au nevoie si nu le ofera nimeni.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poti gasi goluri<\/b><span style=\"font-weight: 400;\">: de SEO, de tipuri de continut postat si promovat, de canale pe care nu le foloseste sau subiecte despre care nu scrie.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><b>Documentarea macromediului<\/b><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ai grija la evenimente:<\/b><span style=\"font-weight: 400;\"> volumul de vanzari creste sau scade in functie de zile, ocazii, obisnuinte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ai grija la context:<\/b><span style=\"font-weight: 400;\"> nu totul poate fi folosit in marketing &#8211; tragedii, personalitati riscante, un cat de mic hint de sexism, rasism sau alte chestii care se termina cu sm (ai observat? grija MARE la Social Media)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tine cont de zilele internationale care se potrivesc afacerii tale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sezonalitate si trenduri<\/b><span style=\"font-weight: 400;\">: vezi sa nu vorbesti prea tarziu dupa ce a trecut deja valul.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modul in care este perceput acum brandul tau. Conteaza, deoarece acesta dicteaza ce poti face in continuare, subiectele abordate pentru publicul de acum etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In urma documentarii iti dai seama\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; pentru cine faci continut<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; ce vrei sa il convingi pe omul acela sa faca si\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; ce anume il poate convinge<\/span><\/p>\n<h2><b>Ponturi pentru procesul de documentare<\/b><\/h2>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Citeste ziare, uita-te la televizor (pentru stiri si reclame), aboneaza-te la newslettere cu sinteze de tipul stirile zilei, urmareste constant paginile cu stiri din domeniul tau. Tu trebuie sa fii la curent cu tot.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Nu ti-as putea recomanda niciodata sa<\/span><i><span style=\"font-weight: 400;\"> play safe<\/span><\/i><span style=\"font-weight: 400;\">, sau <\/span><i><span style=\"font-weight: 400;\">doar play safe<\/span><\/i><span style=\"font-weight: 400;\">. Dar fara cunostinte actualizate la realitatea zilei de azi, nu poti ramane relevant.<\/span><\/p>\n<h4><strong>Chestioneaza-ti publicul:<\/strong><\/h4>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">chestionare in site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">poti sa ii intrebi chiar ce ar vrea sa citeasca sau sa vada in site-ul tau<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sondaje in social media si grupuri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">formulare pe email (dupa achizitie, de exemplu)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">concurs (de ex. sa raspunda la cateva intrebari pentru a putea castiga un voucher sau pentru a intra intr-o tragere la sorti)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">urmareste paginile cu un volum mare de trafic in site (cu Google Analytics) si creeaza continut pe subiectele respective.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">urmareste comentariile si intrebarile utilizatorilor tai &#8211; din discutiile pe live chat, cautarile interne in site, comentarii in social media (inclusiv la concurenti), intrebari venite prin messenger etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-afaceri\/\"><b>Planul de afaceri, de la A la Z. Cum sa deschizi un business, fara sa faci greseli<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Obiectivul pentru care creezi continut<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru ce vrei sa faci si sa postezi continut? Pentru fiecare obiectiv, exista forme potrivite de continut si tipuri de abordare a publicului. Uite doar cateva dintre obiectivele macro:<\/span><\/p>\n<h3><b>Vrei mai multa vizibilitate? Foloseste:<\/b><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">video-uri scurte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">postari social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">articole pe blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comunicate de presa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">advertoriale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reclame platite<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">recomandari<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">scrisori de multumire \/ mini cereri de recomandare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">afise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">campanii pe bloguri \/ influenceri<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21762 size-full\" title=\"calendar-continut\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/calendar-continut.png\" alt=\"calendar-continut\" width=\"1850\" height=\"946\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/calendar-continut.png 1850w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/calendar-continut-1280x655.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/calendar-continut-980x501.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/calendar-continut-480x245.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1850px, 100vw\" \/><\/p>\n<h3><b>Vrei sa atragi oameni care sa iti ofere date de contact sau sa se inscrie pe lista ta? Foloseste:<\/b><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">toate cele de mai sus +<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ghiduri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ebook-uri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">campanii de reduceri sau beneficii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">landing page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pop-up-uri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">hellobar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">grupul de Facebook<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><b>Vrei sa le vinzi produse sau servicii? Foloseste:<\/b><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">studii de caz<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testimoniale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">USP + beneficii unice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">politica de comunicare cu clientii [ghidul pentru angajati]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">automatisme: recomandari de produse, bundle, cross-sell, upsell, follow-up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reduceri cu termen limita<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/obiective-smart\/\"><b>Obiective SMART: cum le setezi pentru a obtine o afacere de succes<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Textele pentru magazinul tau online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Incepem cu partea de text pentru ca ai nevoie de texte inclusiv pentru imagini si video (subtitrari, scenarii etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In mare, acestea sunt textele de care ai nevoie pentru magazin:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">descrierea de produs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bannere + textul pentru bannere<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">paginile despre noi, contact, termeni si conditii, politica de confidentialitate, cum cumpar, cum platesc, livrare, cum returnez etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">imaginile de produs (tip infografic sau imagini cu text explicativ)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">video-uri de produs (subtitrari, video-uri fara sunet, doar cu text explicativ)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testimoniale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">articole din blogul de companie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pagina de confirmare comanda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">scrisoare de multumire<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">email-uri comerciale si tranzactionale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">texte reclame<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">texte postari social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">landing page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ghid-uri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">interviuri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">microcopy &#8211; textul de pe ambalaje, colete etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Fiecare dintre aceste tipuri de text are un tip de structura specifica, pe care e relativ usor sa o gasesti daca te documentezi putin online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar daca ai trecut prin tot procesul de pana acum (surse + documentare + setare obiectiv) iti va fi usor sa gasesti modul de abordare potrivit astfel incat sa obtii actiunea dorita.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21763 size-full\" title=\"texte-magazin-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/texte-magazin-online.png\" alt=\"texte-magazin-online\" width=\"1919\" height=\"979\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/texte-magazin-online.png 1919w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/texte-magazin-online-1280x653.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/texte-magazin-online-980x500.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/texte-magazin-online-480x245.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1919px, 100vw\" \/><\/p>\n<h3><b>Uite cateva formule pe care le poti folosi in absolut orice forma de text pentru magazinul tau:<\/b><\/h3>\n<h4><b>1. Podul de trecere inainte\/dupa<\/b><span style=\"font-weight: 400;\"> &#8211; arata lumea asa cum e cu problema &#8211; cum poate sa arate &#8211; care e podul de trecere (solutia ta)<\/span><\/h4>\n<p><i><span style=\"font-weight: 400;\">Ex. <\/span><\/i><span style=\"font-weight: 400;\">Te-ai saturat sa te trezesti dimineata mai obosit decat ai adormit? Ia-ti si tu salteaua X pentru un somn fara vise si dimineti pline de energie.<\/span><\/p>\n<h4><b>2. Functionalitate-avantaje-beneficii<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><i><span style=\"font-weight: 400;\">Ex.<\/span><\/i><span style=\"font-weight: 400;\"> Are 21 de cm, din care un strat de 5 cm e spuma cu memorie, cu 7 zone de confort, hipoalergenica si efect antistatic. Pana la ora actuala, are doar review-uri de 5 stele si nicio reclamatie. Te va ajuta sa ai un somn odihnitor, si sa scapi de durerile de spate ce iti afecteaza concentrarea. Pentru dimineti pe care le astepti cu drag si o viata mai buna. Vrei si tu salteaua X? Comanda aici: link.<\/span><\/p>\n<h4><b>3. Problema &#8211; agitarea problemei &#8211; solutie<\/b><span style=\"font-weight: 400;\"> (rau &#8211; mai rau &#8211; bine)<\/span><\/h4>\n<p><i><span style=\"font-weight: 400;\">Ex.<\/span><\/i><span style=\"font-weight: 400;\"> Dormi ca un prunc &#8211; adica te trezesti din ora in ora, si iti vine sa tot plangi? Te distrug durerile de spate din cauza patului si ti-e groaza cand te gandesti ca te asteapta inca o noapte de cosmar? Salteaua X iti face somnul dulce, indiferent in ce pozitie te invarti peste noapte. Comanda acum, la doar x lei + beneficii.<\/span><\/p>\n<h4><b>4. AIDA<\/b><span style=\"font-weight: 400;\"> (Atentie &#8211; Interes &#8211; Dorinta &#8211; Actiune)<\/span><\/h4>\n<p><i><span style=\"font-weight: 400;\">Ex.<\/span><\/i><span style=\"font-weight: 400;\"> Patul nu mai e cel mai bun prieten al tau? Te ajutam noi sa dormi mai bine si scapi si de durerile de spate ce te imbatranesc cu zile. Salteaua X te tine o viata pentru ca nu se deformeaza in timp + ai garantie 15 ani si X cadou din partea noastra. Oferta valabila pana\u2026 Comanda aici: link.<\/span><\/p>\n<h4><b>5. Calatoria eroulu<\/b><span style=\"font-weight: 400;\">i<\/span><\/h4>\n<p><i><span style=\"font-weight: 400;\">Ex<\/span><\/i><span style=\"font-weight: 400;\">. Pe ce tanar il intereseaza prea mult unde si cum doarme? Inca tin minte serile in care aterizam pe salteaua patului de camin, plina de denivelari si arcuri rupte. Atunci nu-mi pasa, insa somnul prost a ajuns sa insemne dureri de spate si o stare continua de nemultumire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Am constientizat tarziu ca un somn odihnitor si o saltea buna pot face minuni. Iar de cand a aparut si bebe, modul in care dormim a urcat pe locul intai ca importanta pentru familia noastra. De aceea am deschis magazinul X, unde aducem doar saltele x, y, z. Daca vrei si tu un somn linistit, vrei sa scapi de durerile lombare sau cauti salteaua potrivita pentru copilul tau, te asteptam la o sesiune de consultanta gratuita pentru alegerea saltelei. Programeaza-te aici:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-pentru-blog-incepatori-vanzari-online\/\"><b>Mega Ghid \u2013 Blogul si vanzarile online: +250 de Idei pentru blog si sfaturi pentru incepatori<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Imaginile pentru magazinul tau online [Checklist]<\/b><\/h2>\n<h3><b>Idei generale de optimizare pentru imagini<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u25ef Imaginile sa fie <\/span><b>relevante <\/b><span style=\"font-weight: 400;\">pentru paginile unde sunt publicate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Imaginile importante \/ principale sa fie <\/span><b>afisate in partea de sus a ecranului.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Imaginile sa aiba un <\/span><b>obiectiv pentru care sunt folosite <\/b><span style=\"font-weight: 400;\">in paginile respective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Nu adauga textul important pe imagini,<\/b><span style=\"font-weight: 400;\"> afiseaza-l langa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Folosesti <\/span><b>imagini mari si clare, cu denumire relevanta.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Reduci<\/span><b> dimensiunea imaginilor,<\/b><span style=\"font-weight: 400;\"> pentru a nu afecta viteza de incarcare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Foloseste<\/span><b> imagini originale<\/b><span style=\"font-weight: 400;\">, fara sa incalci copyright-ul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef<\/span><b> Evita imaginile stock.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Foloseste <\/span><b>infografice in descrieri si articole<\/b><span style=\"font-weight: 400;\"> pentru vizualizarea mai usoara a continutului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Punctul principal de interes<\/b><span style=\"font-weight: 400;\"> al oricarei fotografii de produs trebuie sa fie <\/span><b>produsul <\/b><span style=\"font-weight: 400;\">in sine, nu fundalul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Foloseste <\/span><b>imagini cu produsul in context<\/b><span style=\"font-weight: 400;\">, in timp ce este folosit sau purtat &#8211; clientii iti dau seama mai usor care sunt dimensiunile reale ale acestuia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Foloseste <\/span><b>imagini pentru a pune testimonialele \/ recenziile clientilor in context:<\/b><span style=\"font-weight: 400;\"> fotografia clientului, fotografia produsului pe care il mentioneaza in recenzie sau imagini primite de la acestia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Include cat mai multe <\/span><b>unghiuri si detalii ale produsului<\/b><span style=\"font-weight: 400;\"> in imagini.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21764 size-full\" title=\"continut-magazin-checklist\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/continut-magazin-checklist.png\" alt=\"continut-magazin-checklist\" width=\"1430\" height=\"929\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/continut-magazin-checklist.png 1430w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/continut-magazin-checklist-1280x832.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/continut-magazin-checklist-980x637.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/continut-magazin-checklist-480x312.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1430px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Ce sa se regaseasca in bannere:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Mesajul principal <\/b><span style=\"font-weight: 400;\">&#8211; Titlul si \/ sau subtitlul (daca e nevoie). Ce e mai important trebuie scris cu o dimensiune mai mare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Imagine compusa<\/b><span style=\"font-weight: 400;\"> intr-un program de editare cu produsele tale sau<\/span><b> fotografie cu produsul in timp ce este folosit<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Call-to-action<\/b><span style=\"font-weight: 400;\"> &#8211; indicat sa fie sub forma de buton<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Spatii negative<\/b><span style=\"font-weight: 400;\"> &#8211; banner-ul sa nu fie extrem de incarcat, fiecare element component sa se poata vedea clar<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Lista site-uri<\/b><span style=\"font-weight: 400;\"> de unde poti lua imagini gratuite din care sa iti faci bannere:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener\"><b>Pixabay<\/b><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.pexels.com\/\" target=\"_blank\" rel=\"noopener\"><b>Pexels<\/b><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\"><b>Unsplash<\/b><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/graphicburger.com\/\" target=\"_blank\" rel=\"noopener\"><b>Graphic Burger<\/b><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.pikwizard.com\/\" target=\"_blank\" rel=\"noopener\"><b>Pikwizard<\/b><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/picjumbo.com\/\" target=\"_blank\" rel=\"noopener\"><b>PicJumbo<\/b><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/freerangestock.com\/\" target=\"_blank\" rel=\"noopener\"><b>Freerange<\/b><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\"><b>Canva<\/b><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.remove.bg\/\" target=\"_blank\" rel=\"noopener\"><b>Remove.bg<\/b><\/a> <span style=\"font-weight: 400;\">&#8211; pentru eliminarea fundalului din imagini<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Textul <\/b><span style=\"font-weight: 400;\">de pe banner:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Sa fie <\/span><b>scurt<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Daca e mai lung, sparge textul in<\/span><b> titlu si subtitlu<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Sa ii spuna omului clar ce <\/span><b>beneficii <\/b><span style=\"font-weight: 400;\">castiga de la tine<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scoate beneficiile in evidenta<\/b><span style=\"font-weight: 400;\">: fie le notezi text, fie le reprezinti grafic incadrate diferit fata de celelalte elemente din banner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beneficiile pot fi generate de natura produselor <\/b><span style=\"font-weight: 400;\">(ex. ce fac ele pentru client) sau pot fi <\/span><b>ceva extra<\/b><span style=\"font-weight: 400;\">, pe care il oferi tu ca afacere (ex. o reducere, un pachet, serviciu de impachetare, ambalare speciala, consultanta la alegerea produsului, demo etc.)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u25a2 Sa <\/span><b>nu fie un slogan abstract,<\/b><span style=\"font-weight: 400;\"> pe care il intelegi doar tu<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Sa dea de inteles clientilor <\/span><b>pentru cine este magazinul<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Asigura-te ca<\/span><b> legi banner-ul de o pagina reprezentativa<\/b><span style=\"font-weight: 400;\">, cu link, nu e afisat pe site doar decorativ. Acelasi lucru se aplica si cand postezi in social media, insoteste bannerele cu un link spre paginile repevante (eventual scurtat cu bitly).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef<\/span><b> Actualizeaza bannere-le<\/b><span style=\"font-weight: 400;\"> atunci cand ai o campanie noua, nu lasa acelasi banner intotdeauna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/imagini-de-produs-dimensiuni-aspect\/\"><b>Bune practici pentru Imagini de produs in magazinul tau online: dimensiuni &amp; aspect<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Continutul video pentru magazinul tau online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Am postat nu de mult un articol dedicat cu structura recomandata pentru video-urile tale. Il poti citi aici: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/video-urile-de-vanzare\/\"><b>De ce video-urile tale de vanzare sunt varza (si cum sa le faci sa functioneze)<\/b><\/a><\/p>\n<h3><b>Ce tipuri de video au impact asupra vanzarilor?<\/b><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testimoniale video \/ studii de caz<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video-uri demo produs \/ prezentare produs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video-uri \u201ccum sa\u201d &#8211; tutorial, raspuns la intrebarile frecvente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Storytelling &#8211; povestea owner-ului, cum arata o zi la birou, cum se impacheteaza produsele, valorile brandului etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video-uri animate pentru beneficiile firmei \/ produselor si storytelling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continut educational &#8211; sfaturi, idei, analize comparative, ponturi dupa achizitie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video-uri umoristice &#8211; stereotipuri si situatii amuzante de nisa, joc de rol<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviuri si aparitii publice &#8211; poti realiza interviuri video (inclusiv live) cu experti din nisa ta, poti publica interviuri cu tine, interviuri de la evenimente.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21765 size-full\" title=\"testimonial-video\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/testimonial-video.png\" alt=\"testimonial-video\" width=\"1467\" height=\"588\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/testimonial-video.png 1467w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/testimonial-video-1280x513.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/testimonial-video-980x393.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/01\/testimonial-video-480x192.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1467px, 100vw\" \/><\/p>\n<h3><b>Mini-Ponturi pentru continutul tau video<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Testeaza continutul video scurt <\/b><span style=\"font-weight: 400;\">pe Reels, Story, TikToks, YouTube Shorts &#8211; este unul dintre cele mai consumate forme de continut la ora actuala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Foloseste carlige emotionale pentru a pastra atentia consumatorilor pe video:<\/b> <b><i>putere <\/i><\/b><span style=\"font-weight: 400;\">(arata de ce esti lider pe nisa ta sau porneste de la expertiza ta), <\/span><b><i>prestigiu <\/i><\/b><span style=\"font-weight: 400;\">(creste respectul ex. brand-urile de lux), <\/span><b><i>mister <\/i><\/b><span style=\"font-weight: 400;\">(trezeste curiozitatea), <\/span><b><i>pasiune <\/i><\/b><span style=\"font-weight: 400;\">(atrage prin emotie), <\/span><b><i>alarmare <\/i><\/b><span style=\"font-weight: 400;\">(creeaza senzatia de nevoie urgenta), <\/span><b><i>rebeliune <\/i><\/b><span style=\"font-weight: 400;\">(schimba jocul), <\/span><b><i>incredere <\/i><\/b><span style=\"font-weight: 400;\">(apeleaza la sentimentul de loialitate).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Exemplu de integrare a continutului video in sales funnel:<\/b><\/p>\n<h4><b>Audiente reci<\/b><\/h4>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continut educational <\/b><span style=\"font-weight: 400;\">&gt; demonstreaza-ti cunostintele pe zona ta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Animatie <\/b><span style=\"font-weight: 400;\">&gt; foloseste-le pentru a explica probleme complexe intr-un mod usor de inteles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continut de la parteneri \/ experti <\/b><span style=\"font-weight: 400;\">&gt; pentru informarea audientei<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h4><b>Audiente calde<\/b><\/h4>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demo produs <\/b><span style=\"font-weight: 400;\">&gt; prezinta produsele si modul de folosire<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testimoniale video<\/b><span style=\"font-weight: 400;\"> &gt; acopera potentiale obiectii pe care le poate avea clientul<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Storytelling firma<\/b><span style=\"font-weight: 400;\"> &gt; declara-ti valorile si misiunea<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webinar <\/b><span style=\"font-weight: 400;\">&gt; prezentare mai aprofundata a produselor \/ serviciilor<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h4><b>Audiente fierbinti<\/b><\/h4>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video-uri cum sa<\/b><span style=\"font-weight: 400;\"> &gt; explica beneficiile achizitiei si cum se foloseste produsul<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video-uri educationale<\/b><span style=\"font-weight: 400;\"> &gt; factorii pe care sa ii ia in considerare la cumparare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Oferta live<\/b><span style=\"font-weight: 400;\"> &gt; lansare de produs, lansarea unei oferte noi, beneficii extra etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Promoveaza-ti video-urile, nu le tine ascunse in site:<\/b><span style=\"font-weight: 400;\"> Google Ads pentru YouTube, Facebook Ads, publicare pe site-urile partenerilor, postari social media in mod nativ etc.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13011383\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Ai deja acces la multiple formule pentru crearea de continut care sa vanda pentru magazinul tau.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Important e sa ai bine cladite punctele de pornire: sursele, documentarea si obiectivele. Ai nevoie de ele, indiferent ca iti faci continutul pe cont propriu sau colaborezi cu cineva, ai un angajat sau externalizezi catre o agentie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca de-acum inainte imi mai ramane sa iti urez spor la treaba. Tine cont de sfaturile primite azi si nu uita sa iti<strong> privesti continutul in ansamblu, integrat in strategia de crestere a magazinului.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS. Vezi functionalitatile Gomag care iti usureaza eforturile si economisesc timp, inclusiv pe partea de continut: Blog, sabloane pentru email-urile tranzactionale, page builder, sabloane popups etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai 15 zile demo gratuit, in care construiesti pas cu pas, magazinul tau online. Iar <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">abonamentele<\/span><\/a><span style=\"font-weight: 400;\">? Incep de la 7 euro pe luna, plus servicii exclusive de plata online si livrare. Incepe azi!<\/span><\/p>\n<h2>8 Tendinte in content marketing eCommerce in 2026<\/h2>\n<ol>\n<li><strong>AI-assisted content creation<\/strong> \u2013 Instrumentele AI (Gomag Prompt) genereaza variante de copy, descrieri si idei, iar expertul uman rafineaza si personalizeaza.<\/li>\n<li><strong>Video scurt ca format dominant<\/strong> \u2013 Reels, TikTok si Shorts genereaza cel mai mare engagement si conversii, depasind continutul text static.<\/li>\n<li><strong>UGC (User Generated Content)<\/strong> \u2013 Continutul creat de clienti reali are incredere de 2.4x mai mare si rata de conversie superioara.<\/li>\n<li><strong>Continut interactiv<\/strong> \u2013 Quiz-uri, configuratoare de produs si calculatoare personalizate angajeaza vizitatorii si colecteaza date.<\/li>\n<li><strong>E-E-A-T in continut<\/strong> \u2013 Google valorizeaza continutul care demonstreaza Experienta, Expertiza, Autoritate si Incredere reale.<\/li>\n<li><strong>Personalizare la scara<\/strong> \u2013 Continutul se adapteaza automat in functie de segment, comportament si etapa din funnel-ul de cumparare.<\/li>\n<li><strong>Content clusters SEO<\/strong> \u2013 Gruparea articolelor pe teme conexe construieste autoritate tematica si imbunatateste ranking-ul intregii categorii.<\/li>\n<li><strong>Storytelling autentic<\/strong> \u2013 Povestile reale ale brandului si clientilor genereaza conexiune emotionala si diferentiere fata de competitie.<\/li>\n<\/ol>\n<h2>Functii Gomag pentru crearea continutului care vinde<\/h2>\n<ul>\n<li><strong>Gomag Prompt<\/strong> \u2013 Genereaza descrieri de produs persuasive si meta descrieri SEO cu AI, economisind timp si asigurand calitate.<\/li>\n<li><strong>Blog integrat<\/strong> \u2013 Publica articole SEO care atrag trafic organic si ghideaza vizitatorii catre produse.<\/li>\n<li><strong>Gomag Campanii<\/strong> \u2013 Creeaza landing page-uri cu continut persuasiv, oferte si timer pentru conversii rapide.<\/li>\n<li><strong>Aplicatia Testimoniale<\/strong> \u2013 Colecteaza si afiseaza recenzii ca continut de social proof pe paginile de produs.<\/li>\n<li><strong>Email marketing<\/strong> \u2013 Trimite continut de nurturing personalizat care ghideaza lead-urile catre achizitie.<\/li>\n<li><strong>GoBots<\/strong> \u2013 Personalizeaza continutul afisat fiecarui vizitator prin recomandari si merchandising automat.<\/li>\n<li><strong>Galerii de imagini si video<\/strong> \u2013 Prezinta produsele cu continut vizual de calitate din multiple unghiuri.<\/li>\n<li><strong>SEO Avansat<\/strong> \u2013 Optimizeaza fiecare piesa de continut cu titluri, meta taguri si date structurate corecte.<\/li>\n<\/ul>\n<h2>Resurse utile pentru content marketing in eCommerce<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/continut-vizual-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Continut vizual in eCommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-creezi-pagini-de-produs\/\" target=\"_blank\" rel=\"noopener\">Cum creezi pagini de produs care vand<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\" target=\"_blank\" rel=\"noopener\">Planul de marketing \u2013 calendar si idei de promovare<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-cresti-traficul-organic-spre-magazin\/\" target=\"_blank\" rel=\"noopener\">Cum sa cresti traficul organic spre magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-rata-de-conversie-experienta-clientilor\/\" target=\"_blank\" rel=\"noopener\">Creste rata de conversie prin experienta clientilor<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/creste-contactele-listele-de-email-magazinul-online\/\" target=\"_blank\" rel=\"noopener\">Creste lista de email a magazinului online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\" target=\"_blank\" rel=\"noopener\">Cum sa faci vanzari online \u2013 Ghid complet<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/elemente-de-marketing-online-si-seo\/\" target=\"_blank\" rel=\"noopener\">Elemente de marketing online si SEO<\/a><\/li>\n<\/ul>\n<h2>Intrebari frecvente despre continutul care vinde<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce tipuri de continut vand cel mai bine in eCommerce?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Descrieri de produs persuasive cu beneficii clare, video-uri demonstrative, recenzii si testimoniale, ghiduri de cumparare, comparatii de produse, studii de caz si email-uri de nurturing personalizate.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum scriu descrieri de produs care convertesc?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Concentreaza-te pe beneficii (nu doar caracteristici), foloseste limbaj sensorial, adauga social proof, include cuvinte cheie SEO natural, structureaza cu bullets pentru scanare rapida si adauga un CTA clar.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat de important este blog-ul pentru vanzari?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Foarte important. Blog-ul atrage trafic organic gratuit, construieste autoritate si incredere, raspunde la intrebarile clientilor din faza de cercetare si creeaza link-uri interne catre produse, influentand direct vanzarile pe termen lung.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum massor eficienta continutului?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Urmareste metrici precum: trafic organic generat, timp pe pagina, rata de bounce, rata de conversie per articol, lead-uri generate, vanzari atribuite continutului si engagement pe social media (share-uri, comentarii).<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Pot folosi AI pentru a crea continut care vinde?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Da, Gomag Prompt si alte instrumente AI sunt excelente pentru generarea de variante de copy, descrieri si idei. Insa continutul final trebuie rafinat de un om pentru autenticitate, voce de brand si acuratete factuala.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat de des ar trebui sa public continut nou?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Minim 2-4 articole pe blog pe luna, postari zilnice pe social media, si email-uri saptamanale. Consistenta conteaza mai mult decat volumul. Calitatea bate cantitatea intotdeauna.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce greseli de continut sa evit?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Descrieri copiate de la furnizor, continut generic fara personalitate, focus pe caracteristici in loc de beneficii, lipsa CTA-urilor, neglijarea SEO, publicare inconsistenta si ignorarea feedback-ului clientilor.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum creez un calendar editorial eficient?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Planifica pe 3 luni: identifica temele principale ale nisei, aliniaza cu sezonalitate si campanii, distribuie pe canale (blog, email, social), seteaza frecventa realista si masoara rezultatele lunar pentru ajustari.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce tipuri de continut vand cel mai bine in eCommerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Descrieri de produs persuasive cu beneficii clare, video-uri demonstrative, recenzii si testimoniale, ghiduri de cumparare, comparatii de produse, studii de caz si email-uri de nurturing personalizate.\"}},{\"@type\":\"Question\",\"name\":\"Cum scriu descrieri de produs care convertesc?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Concentreaza-te pe beneficii (nu doar caracteristici), foloseste limbaj sensorial, adauga social proof, include cuvinte cheie SEO natural, structureaza cu bullets pentru scanare rapida si adauga un CTA clar.\"}},{\"@type\":\"Question\",\"name\":\"Cat de important este blog-ul pentru vanzari?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Foarte important. 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Pana la urma, vrei sa ai siguranta ca investesti istet, nu iti pierzi banii degeaba. Vrei sa transmiti continutul tau catre audienta cea mai interesata si pregatita sa cumpere. Dar ce fel de continut transmiti? Cata atentie ii acorzi [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":21761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-21760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum as putea sa creez continut care sa vanda - Formule&amp;Checklist<\/title>\n<meta name=\"description\" content=\"Descopera etapele procesului de creare pentru continut care sa vanda: de la surse, documentare, obiective, pana la formule pentru continut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/continut-care-sa-vanda\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum as putea sa creez continut care sa vanda - 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