{"id":21866,"date":"2023-02-21T08:00:12","date_gmt":"2023-02-21T05:00:12","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=21866"},"modified":"2026-04-07T19:45:03","modified_gmt":"2026-04-07T16:45:03","slug":"cum-sa-cresti-vanzarile-pe-marketplace","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/cum-sa-cresti-vanzarile-pe-marketplace\/","title":{"rendered":"Cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile pe marketplace-uri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nu mai este o noutate faptul c\u0103 primul pas c\u0103tre succes, \u00een eCommerce, este s\u0103 ai o strategie bun\u0103 \u00een online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O etap\u0103 fireasc\u0103 \u00een scalarea afacerii tale este prezen\u021ba pe marketplace-uri populare \u0219i relevante, care au devenit, acum, una dintre cele mai simple modalit\u0103\u021bi de a ajunge la mai mul\u021bi clien\u021bi, f\u0103r\u0103 eforturi substan\u021biale de marketing.\u00a0<\/span><\/p>\n<p><strong>Afl\u0103 din acest articol ce aspecte sunt importante de avut \u00een vedere pentru a cre\u0219te v\u00e2nz\u0103rile pe marketplace-uri.<\/strong><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Vanzarea pe marketplace-uri<\/strong> reprezinta comercializarea produselor prin platforme terze (eMag, Amazon, ePrice, Okazii) care ofera acces la o baza mare de cumparatori existenti. In 2026, <strong>peste 60% din vanzarile online din Romania<\/strong> trec prin marketplace-uri, cu eMag detinand cea mai mare cota de piata. Magazinele care vand simultan pe propriul site si pe marketplace-uri inregistreaza o <strong>crestere medie de 35-50% a veniturilor totale<\/strong> fata de cele care opereaza pe un singur canal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu <strong><a href=\"https:\/\/www.gomag.ro\/integrare-emag\">Integrarea eMag Marketplace<\/a><\/strong> din Gomag, poti lista produsele pe eMag direct din admin, sincroniza stocurile automat si gestiona comenzile dintr-un singur loc. Combina cu <strong><a href=\"https:\/\/www.gomag.ro\/aplicatii\">Import Produse<\/a><\/strong> pentru a incarca rapid sute de produse pe ambele canale simultan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partenerii no\u0219tri de la <\/span><a href=\"https:\/\/easy-sales.com\/ro?utm_source=google&amp;utm_medium=newsletter&amp;utm_campaign=Gomag&amp;utm_id=Articol+Blog+Gomag\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">easySales<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; platforma rom\u00e2neasc\u0103 de integrare marketplace-uri relevante a str\u00e2ns c\u00e2teva sfaturi despre cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile pe marketplace-uri. Pentru \u00eenceput afl\u0103 condi\u021biile generale pentru a fi acceptat ca seller pe marketplace.<\/span><\/p>\n<h2><strong>Cuprins Cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile pe marketplace-uri<\/strong><\/h2>\n<ul>\n<li><strong><a href=\"#1\">Care sunt condi\u021biile generale pentru a fi acceptat ca seller pe marketplace<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Cum alegi produsele pe care s\u0103 le vinzi pe marketplace-uri?<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">5 sfaturi cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile pe marketplace-uri<\/a><\/strong><\/li>\n<\/ul>\n<ol>\n<li><strong><a href=\"#4\">Optimizeaz\u0103 list\u0103rile de produse<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Monitorizeaz\u0103 pre\u021burile competi\u021biei \u0219i folose\u0219te algoritmi cu pre\u021b automat<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Asigur\u0103-te c\u0103 oferi servicii de suport excelente \u0219i c\u0103 preiei recenzii pozitive<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Particip\u0103 \u00een campanii de promovare pentru a cre\u0219te v\u00e2nz\u0103rile pe marketplace-uri<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Testeaz\u0103 noi marketplace-uri pentru a cre\u0219te v\u00e2nz\u0103rile<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Care sunt condi\u021biile generale pentru a fi acceptat ca seller pe marketplace<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ca \u0219i comerciant online ai nevoie de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">o firm\u0103 \u00eenregistrat\u0103 la ONRC cu un cod CAEN potrivit comer\u021bului online (4791)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">un cont bancar \u0219i o adres\u0103 de contact;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">un contract cu cel pu\u021bin o firm\u0103 de curierat; (ex. prin GShipments sau individual, cu Sameday, Fan Courier, DPD, Cargus etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">produse acceptate \u00een categoriile unde vrei s\u0103 te listezi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">serviciu de suport disponibil pentru a oferi clien\u021bilor solu\u021bii rapide;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">coduri EAN la produsele din categoriile acceptate de marketplace-ul unde vrei s\u0103 vinzi (dac\u0103 produc\u0103torul nu \u00ee\u021bi ofer\u0103 codurile de bare EAN po\u021bi achizi\u021biona de la GS1 \u2013 partener oficial eMag \u0219i Elefant \u2013 Codurile EAN sunt obligatorii pentru aprobarea ofertelor \u00een anumite marketplace-uri)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">capacitatea de a livra rapid, \u00een Rom\u00e2nia (\u0219i\/sau \u00een afara Rom\u00e2niei dac\u0103 vinzi pe marketplace-ul eMag Ungaria, de exemplu);\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ce po\u021bi face pentru a maximiza expunerea brandului t\u0103u pe marketplace? Iat\u0103 c\u00e2teva sfaturi pe care le po\u021bi implementa pentru a atinge acest obiectiv.\u00a0<\/span><\/p>\n<p>Citeste si:\u00a0<strong><a href=\"https:\/\/www.gomag.ro\/blog\/cum-vinzi-online-ghid-de-marketing-si-vanzare\/\">Cum sa vinzi online: Ghid de marketing si vanzare online + Checklist-uri<\/a><\/strong><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>Cum alegi produsele pe care s\u0103 le vinzi pe marketplace-uri?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trendurile de pe Google sunt un prim indiciu dup\u0103 care te-ai putea ghida atunci c\u00e2nd cau\u021bi idei de business profitabile. Volumele de c\u0103ut\u0103ri \u00ee\u021bi arat\u0103 care sunt produsele sau categoriile de produse de care sunt interesa\u021bi cump\u0103r\u0103torii. De asemenea, volumul de c\u0103ut\u0103ri ofer\u0103 detalii relevante despre pasiunile, problemele \u0219i nevoile lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recomand\u0103rile furnizorilor importan\u021bi din Rom\u00e2nia sunt o alt\u0103 surs\u0103 bun\u0103, din care te po\u021bi inspira.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Procesul de a vinde pe marketplace nu este dificil \u00een sine, \u00eens\u0103, poate s\u0103 fie provocator, dac\u0103 nu ai ales bine produsele. Marketplace-ul eMag a postat care sunt cele mai comandate categorii de produse \u00een luna Decembrie 2022. Te po\u021bi inspira \u0219i tu de aici.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21868 size-full\" title=\"top-produse-emag-marketplace\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/top-produse-emag-marketplace.jpg\" alt=\"top-produse-emag-marketplace\" width=\"794\" height=\"747\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/top-produse-emag-marketplace.jpg 794w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/top-produse-emag-marketplace-480x452.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 794px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul comercian\u021bilor de top este s\u0103 te ni\u0219ezi \u0219i s\u0103 ai pe l\u00e2ng\u0103 produsele principale \u0219i accesorii, a\u0219a \u00eenc\u00e2t consumatorul s\u0103 poat\u0103 alege de la un singur comerciant, ce are nevoie.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21869 size-full\" title=\"exemplu-produs-marketplace\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/exemplu-produs-marketplace.jpg\" alt=\"exemplu-produs-marketplace\" width=\"1426\" height=\"644\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/exemplu-produs-marketplace.jpg 1426w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/exemplu-produs-marketplace-1280x578.jpg 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/exemplu-produs-marketplace-980x443.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/exemplu-produs-marketplace-480x217.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1426px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pentru \u00eenceput, rezum\u0103-te la o categorie de produse. Asta te va ajuta s\u0103 la\u0219i la o parte ce nu e relevant.\u00a0<\/span><\/p>\n<h2><b>Exemplu: sport \u0219i activit\u0103\u021bi \u00een aer liber.\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru a vedea trendurile si cele mai mari v\u00e2nz\u0103ri de pe Walmart \u0219i Amazon po\u021bi utiliza Helium10 \u2013 un software <\/span><span style=\"font-weight: 400;\">\u00a0care \u00ee\u021bi \u00eembun\u0103t\u0103\u021be\u0219te list\u0103rile de oferte pentru a maximiza v\u00e2nz\u0103rile \u0219i pentru a \u00eembun\u0103t\u0103\u021bi clasarea \u00een rezultatele c\u0103ut\u0103rii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pasul 2 este s\u0103 te g\u00e2nde\u0219ti la ce te atrage mai mult din categoria din care vrei s\u0103 vinzi, ce st\u0103p\u00e2ne\u0219ti cel mai bine. Exemplu: accesorii sportive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apoi analizeaz\u0103 aspectele practice legate de aceast\u0103 sub-categorie, pentru a ajunge s\u0103 identific<\/span><span style=\"font-weight: 400;\">i produsul potrivit. Analizeaz\u0103 aspecte ce \u021bin de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">logistic\u0103 &#8211; dac\u0103 sunt produse care au nevoie de aspecte speciale pentru a fi livrate, dac\u0103 le po\u021bi comanda u\u0219or de la furnizor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">competi\u021bie &#8211; care este oferta competi\u021biei \u0219i c\u00e2t de saturat\u0103 este pia\u021ba.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">marj\u0103 de profit &#8211; se acoper\u0103 comisionul pl\u0103tit marketplace-ului \u0219i costurile aferente?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Testeaz\u0103 noi produse, de exemplu, p\u00e2n\u0103 la 50 sau 100 de produse noi, \u00eenainte de un nou sezon, cu un stoc mic de 5-10 buc\u0103\u021bi, comandate de la furnizori din Europa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai \u00eent\u00e2i analizeaz\u0103 care este cererea \u0219i abia apoi po\u021bi face comenzi mai mari, de la furnizori din China, de exemplu.<\/span><\/p>\n<p>Citeste si:\u00a0<strong><a href=\"https:\/\/www.gomag.ro\/blog\/emag-marketplace-update-gomag\/\">eMag Marketplace \u2013 Update Integrare cu Platforma Gomag<\/a><\/strong><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>5 sfaturi cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile pe marketplace-uri\u00a0<\/b><\/h2>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>1. Optimizeaz\u0103 list\u0103rile de produse<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Este sfatul num\u0103rul 1 pe care te rug\u0103m s\u0103 \u00eel tratezi ca fiind cel mai important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dup\u0103 ce ai ales produsele pe care vrei s\u0103 le vinzi, urm\u0103torul pas este documentarea produselor. Asigur\u0103-te c\u0103 descrierile produselor sunt complete, \u00eenso\u021bite de imagini de calitate bun\u0103, nu de la furnizori, \u0219i caracteristici clare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Principalul lucru de care trebuie s\u0103 \u021bii cont este c\u0103 fiecare marketplace are propriile reguli \u0219i linii directoare, a\u0219a c\u0103 este important s\u0103 \u0219tii exact cum s\u0103-\u021bi optimizezi lista de produse\u00a0pe marketplace-ul pe care e\u0219ti prezent. Asigur\u0103-te c\u0103 produsele tale au informa\u021biile necesare:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nume produs:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ID produs:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cod produs:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cod EAN:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limba surs\u0103:<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Titlul produsului\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u00cencepe prin a stabili numele produsului. Exact ca \u00een cazul brandului sub care vinzi, \u00eei po\u021bi da o denumire c\u0103utat\u0103<\/span><b>: Rochie dam\u0103 catifea, Alma<\/b><span style=\"font-weight: 400;\">, de exemplu sau <\/span><b>Pantofi sport dama, Puma<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><strong>Caracteristici de baz\u0103 \u0219i secundare<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Aici trebuie s\u0103 alegi din ceea ce este deja predefinit \u00een platform\u0103 \u0219i s\u0103 \u00eencadrezi produsul t\u0103u c\u00e2t mai bine (exemplu: pt Rochie dam\u0103 catifea, Alma po\u021bi completa cu \u201cro\u0219ie, M, lung\u0103\u201d \u00een func\u021bie de produs, sunt diverse variante). Sau pt \u201cPantofi sport dama\u201d ai caracteristici \u201cBasket Heart Velvet Cabernet, Catifea, Rosu Bordo\u201d.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21870 size-full\" title=\"Denumire corect\u0103 produs pe marketplace\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/Denumire-corecta-produs-pe-marketplace.jpg\" alt=\"Denumire corect\u0103 produs pe marketplace\" width=\"940\" height=\"788\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/Denumire-corecta-produs-pe-marketplace.jpg 940w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/Denumire-corecta-produs-pe-marketplace-480x402.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 940px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ofer\u0103 informa\u021bii de valoare, unice, u\u0219or de \u00een\u021beles \u0219i folose\u0219te cuvinte cheie, relevante pentru c\u0103ut\u0103rile de pe marketplace-uri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tips: Dac\u0103 ai \u00een gestiune produse de diferite culori, m\u0103rimi etc., \u00ee\u021bi recomand\u0103m s\u0103 le listezi pe marketplace-uri grupate <\/span><span style=\"font-weight: 400;\">\u00een familie de produse<\/span><span style=\"font-weight: 400;\">. Mai exact, toate m\u0103rimile, culorile, s\u0103 fie afi\u0219ate \u00eentr-o singur\u0103 pagin\u0103, astfel \u00eenc\u00e2t clientul final s\u0103 aib\u0103 posibilitatea s\u0103 aleag\u0103 cu u\u0219urin\u021b\u0103 produsul de care are nevoie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru produsele cele mai v\u00e2ndute, adaug\u0103 filmule\u021be sau tutoriale, completeaz\u0103 cu caracteristici \u0219i atribute necesare inform\u0103rii exacte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe marketplace, algoritmul de c\u0103utare al produselor are \u00een vedere \u0219i brand-ul, a\u0219a \u00eenc\u00e2t, \u00een documenta\u021bia de produs trebuie s\u0103 treci denumirea de brand, pentru a ap\u0103rea \u00een lista rapid\u0103 de c\u0103ut\u0103ri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O rochie poate fi prezentat\u0103 \u00een moduri diferite de c\u0103tre 3 comercian\u021bi diferi\u021bi; unii pot s\u0103 scoat\u0103 \u00een eviden\u021b\u0103 materialul, al\u021bii stilul versatil, al\u021bii tipul de eveniment unde poate fi purtat\u0103.\u00a0<\/span><\/p>\n<h4><b>\u00cenregistreaz\u0103-\u021bi produsele la OSIM<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Pentru ca produsele tale s\u0103 nu fie asociate cu produsele altor selleri \u0219i pentru a fi de\u021bin\u0103tor unic de documenta\u021bie de produs po\u021bi \u00eenregistra produsele tale cele mai bine v\u00e2ndute sub un brand unic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Valoarea unui brand nu este dat\u0103 doar de calitatea produselor sau a serviciilor, sau de recunoa\u0219terea ob\u021binut\u0103 din partea clien\u021bilor, ci \u0219i de protejarea identit\u0103\u021bii acestui brand prin \u00eenregistrarea unei m\u0103rci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cenregistrarea m\u0103rcii \u00een Rom\u00e2nia se face la OSIM (Oficiul de Stat pentru Inven\u021bii \u0219i M\u0103rci).<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>2. Monitorizeaz\u0103 pre\u021burile competi\u021biei \u0219i folose\u0219te algoritmi cu pre\u021b automat<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Men\u021binerea produsului pe prima pozi\u021bie dicteaz\u0103 v\u00e2nzarea, iar produsul pe pozi\u021bia doi nu reu\u0219e\u0219te s\u0103 v\u00e2nd\u0103 la fel de bine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Verificarea periodic\u0103 a pre\u021burilor produselor similare pe alte marketplace-uri este o munc\u0103 dificil\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen eCommerce, produsul t\u0103u este la v\u00e2nzare 24\/7 \u0219i, pentru c\u0103 nu po\u021bi s\u0103 intervi manual la toate ofertele, exist\u0103 solu\u021bii automate. Sunt mai multe instrumente disponibile care pot face asta automat, un exemplu \u00een acest sens este <\/span><a href=\"https:\/\/easy-sales.com\/ro\/auto-price\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Auto-price din cadrul platformei easySales.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Algoritmul func\u021biei de Auto-Price actualizeaz\u0103 \u0219i adapteaz\u0103 \u00een timp real pre\u021bul produselor de pe eMag, \u00een cre\u0219teri sau sc\u0103deri treptate, pentru ca produsul t\u0103u s\u0103 ajung\u0103 pe prima pozi\u021bie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algoritmul are dezvoltat\u0103 o limit\u0103 de \u201cstop pierderi\u201d pentru a proteja profitul, o limit\u0103 minim\u0103 \u0219i una maxim\u0103, a\u0219a \u00eenc\u00e2t s\u0103 \u00ee\u021bi protejezi marjele.<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>3. Asigur\u0103-te c\u0103 oferi servicii de suport excelente \u0219i c\u0103 preiei recenzii pozitive<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ofer\u0103 servicii excelente clien\u021bilor &#8211; r\u0103spunde rapid la \u00eentreb\u0103ri \u0219i rezolv\u0103 problemele lor \u00een mod eficient. Un suport de calitate este relevant pentru reputa\u021bia ta \u0219i poate atrage mai mul\u021bi cump\u0103r\u0103tori. Fii receptiv, clien\u021bii t\u0103i vor cere oferte, vor pune \u00eentreb\u0103ri \u0219i vor c\u0103uta solu\u021bii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eMag Marketplace dispune de un sistem dual de recenzare:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clien\u021bii pot oferi reviews pentru PRODUSE<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clien\u021bii pot oferi reviews pentru SELLER<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Regula general\u0103 spune c\u0103: 9 din 10 clien\u021bi multumi\u021bi nu vor l\u0103sa review pozitiv sau neutru la produsul achizi\u021bionat, pe c\u00e2nd 10\/10 clien\u021bi nemultumi\u021bi vor l\u0103sa foarte rapid review negativ la produsul achizi\u021bionat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin testimoniale po\u021bi \u00eembun\u0103t\u0103\u021bi calific\u0103rile \u0219i recenziile clien\u021bilor, astfel \u00eenc\u00e2t s\u0103 fii recomandat ca v\u00e2nz\u0103tor de \u00eencredere. \u00cencurajeaz\u0103 clien\u021bii s\u0103 lase recenzii pozitive despre produsele \u0219i serviciile tale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le po\u021bi trimite un e-mail de mul\u021bumire dup\u0103 achizi\u021bie prin care s\u0103-i \u00eencurajezi s\u0103 lase o recenzie la sec\u021biunea special\u0103 magazinului t\u0103u. De asemenea, te po\u021bi folosi de conturile de social media pentru a solicita recenzii clien\u021bilor.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum folosesti easySales cu Gomag pentru a vinde mai mult\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/mBQs7fQ9VE8?start=4&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Este important s\u0103 fii politicos \u0219i respectuos c\u00e2nd solici\u021bi recenzii clien\u021bilor \u0219i s\u0103 oferi un proces u\u0219or de urmat pentru a face acest lucru. R\u0103spunde recenziilor negative \u0219i \u00eencearc\u0103 s\u0103 rezolvi problemele men\u021bionate.<\/span><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>4. Particip\u0103 \u00een campanii de promovare pentru a cre\u0219te v\u00e2nz\u0103rile pe marketplace-uri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u0103ut\u0103rile pe motoarele de c\u0103utare sau pe diverse marketplace-uri reprezint\u0103 o component\u0103 cheie pentru activit\u0103\u021bile Top of the Funnel (TOFU). \u00cen mod normal, este nevoie de o planificare complex\u0103 a cuvintelor cheie alese, astfel \u00eenc\u00e2t acestea s\u0103 se potriveasc\u0103 inten\u021biei de c\u0103utare a utilizatorilor. \u00cen acest fel, te po\u021bi asigura c\u0103 produsele tale vor ap\u0103rea \u00een topul rezultatelor c\u0103ut\u0103rilor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listarea produselor sau serviciilor tale pe mai multe marketplace-uri contribuie, de asemenea, la cre\u0219terea expunerii brandului t\u0103u. Cu easySales exist\u0103 o zon\u0103 de optimizare a documenta\u021biei de produs, po\u021bi lista mult mai u\u0219or oferte diferite, test\u00e2nd diferite titluri \u0219i caracteristici cheie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen perioada s\u0103rb\u0103torilor po\u021bi introduce cuvinte care s\u0103 duc\u0103 la ideea de cadouri last-minute, sau brand-uri c\u0103utate mai des. De asemenea, po\u021bi avea documenta\u021bie diferit\u0103 fa\u021b\u0103 de site-ul t\u0103u pentru a evita canibalizarea SEO a paginilor de produs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementarea campaniilor de marketing automatizate te poate ajuta s\u0103 \u00ee\u021bi cre\u0219ti vizibilitatea pe toate canalele (motoare de c\u0103utare, website-uri) f\u0103r\u0103 a fi un expert \u00een SEO (Search Engine Optimization).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen func\u021bie de tipul de campanie pe care \u00eel alegi, platforma Retargeting Biz poate sugera cuvinte cheie optime sau \u00ee\u021bi d\u0103 posibilitatea s\u0103 \u021bi le setezi singur, \u00een func\u021bie de obiectivele afacerii tale. <\/span><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>5. Testeaz\u0103 noi marketplace-uri pentru a cre\u0219te v\u00e2nz\u0103rile\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cum po\u021bi afla care marketplace performeaz\u0103 cel mai bine pentru produsele tale?<\/span><\/p>\n<p><b>R\u0103spuns<\/b><span style=\"font-weight: 400;\">: Testeaz\u0103 \u0219i vei afla!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automatizarea este un instrument eficient pentru a spori v\u00e2nz\u0103rile pe un marketplace, prin facilitarea proceselor repetitive \u0219i optimizarea activit\u0103\u021bilor de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cel mai important c\u00e2\u0219tig al automatiz\u0103rii este timpul, iar lipsa automatiz\u0103rii este decizia cea mai riscant\u0103.<\/span><\/p>\n<h3><strong>Activit\u0103\u021bi ce se pot automatiza pe marketplace\u00a0:<\/strong><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Redimension\u0103ri automate imagini trimise \u00een oferta de produs \u0219i poze cu fundal transparent<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Traduceri automate descrieri de produse<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Generare feed-uri comparatoare de pre\u021buri<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Procesare bulk comenzi multichannel<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Actualizarea stocurilor \u0219i a datelor de peste toate canalele<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Generarea de facturi \u0219i AWB-uri, \u00een grup, automat<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Updat\u0103ri automate\u00a0ale pre\u021burilor de ofert\u0103 cu includerea unei limite de stop pierderi<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cu toate acestea, automatizarea nu este o solu\u021bie magic\u0103 pentru cre\u0219terea vanz\u0103rilor \u0219i trebuie combinat\u0103 cu alte strategii de marketing \u0219i cu un client service de calitate pentru a ob\u021bine rezultate optime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2nd vinzi pe un marketplace, este important s\u0103 \u00een\u021belegi cui vinzi. De asemenea, trebuie s\u0103 fii con\u0219tient c\u0103 ai o concuren\u021b\u0103 puternic\u0103 \u0219i obiectivul t\u0103u este pu\u021bin mai greu de atins. Solu\u021bia este s\u0103 te diferen\u021biezi de restul concuren\u021bei, iar sfaturile de mai sus vin s\u0103 te ajute \u00een acest sens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 e\u0219ti deja pe un marketplace sau \u00eenc\u0103 testezi pia\u021ba, noi, la easySales, te putem ajuta cu cele mai bune solu\u021bii: Integrare rapid\u0103 cu marketplace-uri relevante: eMag, Flanco, Altex, Doraly, eBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ultimul an, retailerii au reu\u0219it s\u0103 reduc\u0103 cu 50% timpul necesar pentru publicarea produselor pe marketplace-urile relevante. Aceast\u0103 performan\u021b\u0103 a fost posibil\u0103 datorit\u0103 faptului c\u0103 solu\u021biile easySales au automatizat fluxul de procesare, ceea ce a dus la o sc\u0103dere semnificativ\u0103, de 85%, a timpului necesar pentru gestionarea comenzilor.<\/span><\/p>\n<p>Citeste si: <a href=\"https:\/\/easy-sales.com\/blog\/ro\/gobot-secretul-magazinelor-online-care-vand-in-mod-predictibil\/\" target=\"_blank\" rel=\"noopener\"><strong>GoBot &#8211; secretul magazinelor online care v\u00e2nd \u00een mod predictibil<\/strong><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21871\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/platforma-easysales.jpg\" alt=\"platforma-easysales\" width=\"940\" height=\"788\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/platforma-easysales.jpg 940w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/02\/platforma-easysales-480x402.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 940px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00ce\u021bi punem la dispozi\u021bie o echip\u0103 specializat\u0103 \u00een eCommerce \u0219i platforma easySales unde vei \u00eenc\u0103rca produsele tale pentru a le trimite direct, \u00een mod centralizat \u0219i automatizat pe marketplace-uri, f\u0103r\u0103 costuri adi\u021bionale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din punct de vedere tehnic<\/span><b>, informa\u021biile sunt sincronizate la fiecare or\u0103, iar comenzile sunt \u00eenc\u0103rcate direct \u00een platforma Gomag, pentru eficien\u021b\u0103 crescut\u0103.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Aici reg\u0103se\u0219ti detaliile despre cum s\u0103 integrezi\u00a0cu easySales, magazinul t\u0103u dezvoltat \u00een\u00a0Gomag\u00a0<\/b><a href=\"https:\/\/support.easy-sales.com\/hc\/ro\/articles\/4407786994065-Configurare-Gomag\" target=\"_blank\" rel=\"noopener\"><b>https:\/\/support.easy-sales.com\/hc\/ro\/articles\/4407786994065-Configurare-Gomag<\/b><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Intrebari frecvente despre vanzarile pe marketplace-uri<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Merita sa vand pe marketplace-uri daca am deja un magazin online propriu?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Da, marketplace-urile ofera acces la o audienta existenta de milioane de cumparatori. Magazinele care combina propriul site cu marketplace-uri cresc veniturile totale cu 35-50%. Canalele se completeaza: magazinul propriu ofera marje mai mari, marketplace-ul aduce volum si vizibilitate.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Care sunt cele mai mari marketplace-uri din Romania in 2026?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">eMag este liderul pietei cu peste 30 de milioane de vizite lunare. Alte marketplace-uri relevante sunt: OLX (second-hand si nou), Okazii.ro, Lajumate, si Amazon.de pentru vanzari cross-border. eMag ramane alegerea principala pentru majoritatea vanzatorilor romani.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce comisioane percep marketplace-urile?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Comisioanele variaza pe categorie: eMag percepe intre 5-20% din pretul de vanzare, in functie de nisa. Exista si taxe fixe per tranzactie si costuri de listare. Calculeaza-ti marjele inainte sa listezi si ajusteaza preturile pentru a ramane profitabil pe ambele canale.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum gestionez stocurile intre magazinul propriu si marketplace?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sincronizarea automata a stocurilor este esentiala pentru a evita supravanzarea. Cu integrarea eMag din Gomag, stocurile se sincronizeaza automat intre cele doua canale. Fiecare comanda pe eMag scade automat stocul si in magazinul tau Gomag.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum ma diferentiez de concurenta pe un marketplace?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Concentreaza-te pe: fotografii profesionale ale produselor, descrieri detaliate cu beneficii clare, pret competitiv, livrare rapida, rating excelent (peste 4.5 stele) si raspuns rapid la intrebarile clientilor. Produsele cu recenzii pozitive au o rata de conversie cu 270% mai mare.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum optimizez listingurile pentru a aparea mai sus in cautarile pe marketplace?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Foloseste cuvinte cheie relevante in titlu si descriere, adauga toate atributele cerute de marketplace, incarca imagini de calitate (minim 5 per produs), mentine un rating peste 4.5 stele si asigura un timp de livrare competitiv. Algoritmul eMag favorizeaza vendorii cu performanta buna.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce produse se vand cel mai bine pe marketplace-uri?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Produsele cu cerere mare si competitie medie: electronice si accesorii, cosmetice, produse pentru casa, jucarii, fashion si produse de nisa cu diferentiere clara. Evita produsele cu marje foarte mici unde comisionul marketplace-ului elimina profitul.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum gestionez retururile si reclamatiile pe marketplace?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Raspunde la reclamatii in maximum 24 ore, proceseaza retururile rapid si pastreaza un rating de satisfactie peste 95%. Marketplace-urile penalizeaza vendorii cu multe reclamatii nerezolvate prin scaderea vizibilitatii in cautari sau chiar suspendarea contului.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"Merita sa vand pe marketplace-uri daca am deja un magazin online propriu?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da, marketplace-urile ofera acces la milioane de cumparatori existenti. 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O etap\u0103 fireasc\u0103 \u00een scalarea afacerii tale este prezen\u021ba pe marketplace-uri populare \u0219i relevante, care au devenit, acum, una dintre cele mai simple modalit\u0103\u021bi de a ajunge la mai mul\u021bi clien\u021bi, f\u0103r\u0103 eforturi substan\u021biale [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[6],"tags":[],"class_list":["post-21866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile pe marketplace-uri<\/title>\n<meta name=\"description\" content=\"Afla cum sa cresti vanzarile pe marketplace-uri in 2026. 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