{"id":23627,"date":"2024-01-16T08:00:23","date_gmt":"2024-01-16T05:00:23","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=23627"},"modified":"2026-04-14T05:51:57","modified_gmt":"2026-04-14T02:51:57","slug":"cum-sa-creezi-un-lead-magnet","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/","title":{"rendered":"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In marea schema a promovarii online, sigur te-ai intalnit, nu doar odata, cu ideea de magnet de lead-uri. Lead magnet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suntem cu totii mai mult decat constienti ca un client rar va cumpara din prima &#8211; din primul click sau prima interactiune cu tine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In spatele deciziei lui stau mai multi factori, iar rapiditatea cu care se lasa convins depinde si de lucrurile pe care le faci tu.<\/span><\/p>\n<h4><b>Asa ca azi as vrea sa intram detaliat in subiectul \u201dlead magnet\u201d.\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ti-am pregatit un ghid practic ce te va ajuta sa iei deciziile potrivite in strategia ta, astfel incat sa obtii mai mult trafic <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">in magazin<\/span><\/a><span style=\"font-weight: 400;\">, sa influentezi conversia vizitatorilor in lead-uri si sa ii convingi mai usor sa cumpere.<\/span><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Lead magnet<\/strong> este o resursa de valoare oferita gratuit vizitatorilor in schimbul datelor lor de contact (email, telefon). Poate fi un ebook, checklist, ghid, template, webinar sau cupon de reducere. Un lead magnet eficient rezolva o problema specifica a publicului tinta si initiaza relatia cu potentialii clienti, transformand traficul anonim in contacte calificabile.<\/div>\n<p><span style=\"font-weight: 400;\">Hai sa intram direct in subiect.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum sa ai un Sales Funnel care iti aduce vanzari online\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FEo7uaFw47Q?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cuprins Cum creezi un lead magnet care functioneaza [Mega Ghid]<\/b><\/h2>\n<ul>\n<li><strong><a href=\"#1\">Sales Funnel si Lead Generation: concepte si avantaje<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Planificarea strategiei pentru crearea magnetului de lead-uri<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Tipuri de lead magnet<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Bune practici de respectat pentru crearea unui lead magnet<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Promovarea magnetului de lead-uri<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Lead nurturing: concepte de baza pentru intretinerea bazei<\/a><\/strong><\/li>\n<\/ul>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Sales Funnel si Lead Generation: concepte si avantaje<\/b><\/h2>\n<p>Ai stat vreodata sa iti imaginezi care este drumul clientului tau spre afacerea ta online?<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ei bine, sales funnel este<\/span><i><span style=\"font-weight: 400;\"> procesul prin care tu preiei un anume control asupra acestui drum, datorita actiunilor pe care le faci pentru a ghida oamenii catre tine, in diferite etape de interactiune.<\/span><\/i><\/p>\n<h3><b>Exista multiple moduri de vizualizare a unui sales funnel si denumiri ale etapelor acestuia.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Daca ne urmaresti de ceva vreme, stii ca suntem amatorii palniei impartite in 3 praguri principale: TOFU (Top of the Funnel), MOFU (Middle of the Funnel) si BOFU (Bottom of the Funnel).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In partea de sus, avem<\/span><b> traficul si actiunile prin care atragi atentia<\/b><span style=\"font-weight: 400;\"> necunoscutilor pentru a-i familiariza cu oferta firmei tale si a-i convinge sa intre pe ea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In partea de mijloc, avem<\/span><b> lead-urile, adica oamenii pe care ii calificam ca interesati real de oferta ta. <\/b><span style=\"font-weight: 400;\">Cum iti dai seama de asta? Prin faptul ca sunt dispusi sa aiba incredere in tine, lasand date de contact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In partea de jos, avem <\/span><b>vanzarile, adica actiunile pe care le faci pentru a convinge lead-urile<\/b><span style=\"font-weight: 400;\">, atat cele noi, cat si clientii anteriori, <\/span><b>sa realizeze marea conversie<\/b><span style=\"font-weight: 400;\">: sa cumpere.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23629 size-full\" title=\"importanta-sales-funnel\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/importanta-sales-funnel.png\" alt=\"importanta-sales-funnel\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/importanta-sales-funnel.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/importanta-sales-funnel-980x980.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/importanta-sales-funnel-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<h4><i><span style=\"font-weight: 400;\">Ceea ce e frustrant, dar trebuie sa intelegi, e ca oamenii din sales funnel nu fac parte absoluta dintr-o etapa sau alta. Ci sar intre ele, in functie de modul in care fluctueaza problemele lor, prioritatilor lor, stimulii din exterior si actiunile tale.<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Daca in alte articole pe blog am discutat amanuntit despre trafic si vanzari, acum a venit randul zonei de mijoc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar azi povestim despre unul dintre principalele componente ale strategiei de lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa cum ii spune si numele, <\/span><i><span style=\"font-weight: 400;\">lead generation include totalitatea actiunilor realizate de tine pentru a atrage lead-uri &#8211; clienti potentiali, in special cei cu un interes sporit sa iti cumpere produsele sau serviciile.<\/span><\/i><\/p>\n<h3><b>In cadrul strategiei, avem de-a face si cu subiectul nostru de azi: magnetul de lead-uri.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Un magnet de lead-uri este, practic, un tip de continut valoros si gratuit pentru publicul tau tinta, care are capacitatea sa ii atraga atentia si sa ii trezeasca interesul, convingand oamenii ca merita sa iti ofere datele lor de contact.<\/span><\/p>\n<h4><b><i>Acesta functioneaza pe principiul reciprocitatii, unul dintre principiile persuasiunii enuntate de Cialdini.\u00a0<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">E un troc: tu ii dai omului ceva valoros, iar in schimb el iti ofera, in general, adresa de email, dar poate fi vorba si de nume\/prenume, numar de telefon sau alte date importante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai mult, in functie de lead magnet, uneori se intampla si vanzarea imediat dupa descarcarea acestuia (cum ar fi, de exemplu, accesul la un discount pentru prima comanda, daca se aboneaza la newsletter).<\/span><\/p>\n<h3><b>Nu e suficient sa creezi un magnet de lead-uri in speranta ca oamenii vor fugi spre tine sa iti dea adrese de email.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Acesta e doar o bucatica din strategia de lead generation. Conteaza extrem de mult cum il prezinti (landing page, formular, descrieri, recenzii etc.) si cum il promovezi (cum afla oamenii de existenta continutului respectiv).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exact despre asta povestim in cele ce urmeaza \ud83d\ude42 .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-atragi-potentiali-cumparatori\/\"><b>Cum pot atinge un numar cat mai mare de potentiali cumparatori<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23635 size-full\" title=\"landing-page-lead-generation\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/landing-page-lead-generation.png\" alt=\"landing-page-lead-generation\" width=\"1623\" height=\"598\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/landing-page-lead-generation.png 1623w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/landing-page-lead-generation-1280x472.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/landing-page-lead-generation-980x361.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/landing-page-lead-generation-480x177.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1623px, 100vw\" \/><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>Planificarea strategiei pentru crearea magnetului de lead-uri<\/b><\/h2>\n<ul>\n<li>Creeaza continutul magnetului pornind de la <b>intelegerea audientei, alegerea unei abordari cheie, precum si intentia utilizatorilor.<\/b><b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estimeaza timpul si costul pe care il investesti in crearea magnetului <\/b><span style=\"font-weight: 400;\">&#8211; asigura-te ca se incadreaza in bugetul disponibil.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verifica <\/span><b>tipul de continut si mesajele competitorilor.<\/b><span style=\"font-weight: 400;\"> Deseori te poti inspira, pentru a face lucrurile diferit, sau mai bine decat o fac concurentii tai. De asemenea, nu folosi exact acelasi magnet ca si acestia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa un <\/span><b>calendar pentru aplicarea si promovarea magnetului <\/b><span style=\"font-weight: 400;\">&#8211; te va ajuta sa te organizezi si sa tii seama de deadline-uri. La fel ca orice tactica de marketing, si prezentarea magnetului ar trebui monitorizata pentru a vedea daca acesta functioneaza pe bune pentru tine, sau e cazul sa vii cu alt magnet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nu uita <\/span><b>imaginea de ansamblu<\/b><span style=\"font-weight: 400;\"> &#8211; continutul magnetului tau ar trebui sa fie unitar, sa sprijine transmiterea aceluiasi mesaj de brand, in acelasi stil, indiferent pe cate canale este publicat. Altfel spus, <\/span><i><span style=\"font-weight: 400;\">pare lead magnetul ca a venit din partea firmei tale sau pare ca l-ai luat pur si simplu din alta parte, pentru ca nu se potriveste deloc cu ceea ce faci de obicei?<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stabileste <\/span><b>care sunt indicatorii de performanta<\/b><span style=\"font-weight: 400;\"> (KPIs) pentru lead magnet-ul tau. Nu te leaga nimeni de un anumit magnet. Urmareste cu atentie performanta continutului tau si testeaza diverse alternative de magnet pentru a gasi ce functioneaza cu adevarat pentru tine.<\/span><\/li>\n<\/ul>\n<p><a name=\"3\"><\/a><\/p>\n<h2><b>Tipuri de lead magnet<\/b><\/h2>\n<p>Contrar a ceea ce pare la prima vedere, strategia de lead generation cu lead magnet functioneaza cel mai bine atunci cand ai mai multe tipuri de \u201dcarlige\u201d.\u00a0<b><\/b><\/p>\n<h3><b><i>Statistic vorbind, ai nevoie de undeva la peste 15 magneti, pentru a maximiza potentialul strategiei.<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">De ce? Simplu, majoritatea business-urilor se adreseaza mai multor tipuri de clienti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pana la urma, daca vinzi mai mult decat un singur produs sau serviciu, automat ai mai mult decat un singur tip de clienti. Iar clientii cumpara pentru diverse motive \/ nevoi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai vazut? Practic, tu incerci sa atragi atentia oamenilor din diverse stadii in funnel-ul tau de vanzari.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce incerci sa faci este sa folosesti lead magnets care raspund diferitelor obiective ale potentialilor tai clienti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Majoritatea magnetilor respecta aceeasi regula: <\/span><b>ofera o informatie valoroasa, de care audienta ta are nevoie, fara sa concureze direct cu produsele sau serviciile tale.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca, pentru a descoperi tipurile de lead magnet potrivite pentru tine, ne intoarcem la conceptul de sales funnel, despre care am vorbit inainte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iata cum faci corelarea:<\/span><\/p>\n<h2><b>#TOFU &#8211; Informare<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Oferi oamenilor acces la informatii de baza pentru a-i ghida sa constientizeze problema sau sa caute solutii pentru problemele \/ nevoile cu care se confrunta. Cum le poti oferi aceste informatii? Prin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ghiduri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eBooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cursuri introductive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Articole de tipul \u201dlista\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video-uri<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23630 size-full\" title=\"idei-generare-leads-business\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/idei-generare-leads-business.png\" alt=\"idei-generare-leads-business\" width=\"567\" height=\"666\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/idei-generare-leads-business.png 567w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/idei-generare-leads-business-480x564.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 567px, 100vw\" \/><\/p>\n<h2><b>#MOFU &#8211; Educare<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Oferi oamenilor resurse care sa ii ajute sa invete mai multe despre problemele lor sau solutia ta.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checklist-uri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutoriale \/ articole de tipul \u201dcum sa\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Serie de video-uri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930453-Cos-de-Cumparaturi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Coduri de reducere<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formulare pentru cerere oferta \/ consultanta<\/span><\/li>\n<\/ul>\n<h2><b>#BOFU &#8211; Evaluare<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Oferi oamenilor informatiile de care au nevoie pentru a lua decizia de cumparare.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Studii de caz<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analize \/ articole \/ ghiduri comparative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demo \/ testare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinarii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing page vanzare<\/span><\/li>\n<\/ul>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>Bune practici de respectat pentru crearea unui lead magnet:<\/b><\/h2>\n<ul>\n<li><b>Trebuie sa fie disponibil instant <\/b>&#8211; oricine se inscrie pentru magnetul tau, nu trebuie sa astepte mult ca acesta sa ii fie livrat. Automatizeaza trimiterea acestuia, fie prin acces instant dupa inscriere, fie prin trimiterea imediata a unui email.<b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza asteptari <\/b><span style=\"font-weight: 400;\">&#8211; ofera lead-ului o promisiune pentru valoarea la care sa se astepte dupa accesarea magnetului. Textul din jurul formularului de acces conteaza mult!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trebuie sa fie util <\/b><span style=\"font-weight: 400;\">&#8211; ofera lead-ului valoarea promisa. Asadar, fa un pic de research inainte, astfel incat sa ai un magnet care sa raspunda obiectivelor si provocarilor tipului de audienta tintit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rezolva o problema specifica <\/b><span style=\"font-weight: 400;\">&#8211; sigur ca exista magneti care se potrivesc pentru toata lumea <\/span><i><span style=\"font-weight: 400;\">(cum ar fi voucherele pentru reduceri, de exemplu)<\/span><\/i><span style=\"font-weight: 400;\">. Insa, daca mergi pe strategia mai multor magneti, in special pe partea de continut, nu iti fie teama sa fii ultra specific.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23633 size-full\" title=\"banner-promovare-lead-magnet\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/banner-promovare-lead-magnet.png\" alt=\"banner-promovare-lead-magnet\" width=\"1601\" height=\"631\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/banner-promovare-lead-magnet.png 1601w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/banner-promovare-lead-magnet-1280x504.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/banner-promovare-lead-magnet-980x386.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/banner-promovare-lead-magnet-480x189.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1601px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trebuie sa fie usor de consumat<\/b><span style=\"font-weight: 400;\"> &#8211; de exemplu, daca faci un ghid, nu il scrie ca o pagina cu termeni si conditii. Ai grija sa fie usor de citit, dar si echipat cu imagini sau elemente care mentin atentia treaza.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trebuie sa fie actionabil<\/b><span style=\"font-weight: 400;\"> &#8211; trimite oamenilor lead magnets care ii indruma pas cu pas spre ceea ce ar trebui sa faca in continuare, pentru a-si atinge obiectivele. Daca e un voucher, de ex., spune-le cum sa il foloseasca, impreuna cu sugestii pentru produsele vedeta. Daca e un ghid, alt exemplu, demonstreaza-le cum produsele sau serviciile tale ii vor ajuta pentru ceea ce au de facut in continuare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trebuie sa creeze incredere<\/b><span style=\"font-weight: 400;\"> &#8211; prin faptul ca impartasesti cu lead-urile tale un element valoros (gratis) te poti pozitiona ca un expert in industria ta sau ca un comerciant cu credibilitate. Increderea duce la apropiere, asadar, vei fii mai memorabil decat ceilalti.<\/span><\/li>\n<\/ul>\n<p><a name=\"5\"><\/a><\/p>\n<h2><b>Promovarea magnetului de lead-uri<\/b><\/h2>\n<p>Voi include aici atat partea de prezentare, cat si de promovare a continutului tau.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Iata cateva metode prin care sa il faci public si il duci spre oamenii potriviti pentru a demara procesul de lead generation:<\/span><\/p>\n<h2><b>#1. Foloseste-te de magazinul tau online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">E vital ca audienta ce intra pe site-ul tau sa vada clar ce lead magnets ai. Asa ca poti folosi multiple element in site, pentru a atrage click-ul:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activeaza un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#abonare\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pop-up de abonare la newsletter<\/span><\/a><span style=\"font-weight: 400;\">, pentru cazul in care vrei sa oferi o recompensa sau o reducere pentru abonare (voucher prima comanda, reducere pe viata etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activeaza un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#cta\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pop-up CTA<\/span><\/a><span style=\"font-weight: 400;\">, in cazul in care NU ai un pop-ul de abonare la newsletter. Link-ul de accept poate duce spre pagina in care ai formularul pentru descarcarea magnetului tau de lead-uri.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23631 size-full\" title=\"popup-lead-magnet\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/popup-lead-magnet.png\" alt=\"popup-lead-magnet\" width=\"440\" height=\"343\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/popup-lead-magnet.png 440w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/popup-lead-magnet-300x234.png 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/popup-lead-magnet-150x117.png 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/popup-lead-magnet-200x156.png 200w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anunta magnetul prin <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004919954-Hello-Bar\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hellobar<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sau anunta-l prin bannere, inclusiv printr-un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930653-Bannere#9\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">icon de trust<\/span><\/a><span style=\"font-weight: 400;\"> daca e vorba despre un magnet general, valoros pentru toata lumea.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sau anunta-l printr-un link special in <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930693-Meniuri\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">meniul tau<\/span><\/a><span style=\"font-weight: 400;\"> custom, spre landing page cu formular.<\/span><\/li>\n<\/ul>\n<h2><b>#2. Mentine un blog<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O alta metoda prin care sa iti promovezi resursele gratuite, este sa scrii <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360018699899-Blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">articole pe blog<\/span><\/a><span style=\"font-weight: 400;\"> in legatura cu magnetii tai de lead-uri, in cadrul carora sa incorporezi formulare pentru descarcarea lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti, de asemenea, sa folosesti canalul tau de video-uri sau podcast-uri, iar la note \/ descriere sa adaugi link catre resursele tale gratuite.<\/span><\/p>\n<h2><b>#3. Foloseste-te de Social Media<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Distribuie bucati din continutul tau sau teasers pe canalele sociale pe care ai activitate (Facebook, Instagram, TikTok, LinkedIn, Pinterest etc.). Respecta formatul canalelor respective, nu e suficient sa dai copy-paste peste tot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, adauga link spre resursele gratuite in bio si descrieri, acolo unde se poate.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23636 size-full\" title=\"instagram-bio-link-lp\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/instagram-bio-link-lp.png\" alt=\"instagram-bio-link-lp\" width=\"1289\" height=\"608\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/instagram-bio-link-lp.png 1289w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/instagram-bio-link-lp-1280x604.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/instagram-bio-link-lp-980x462.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/instagram-bio-link-lp-480x226.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1289px, 100vw\" \/><\/p>\n<h2><b>#4. Raspunde audientei tale<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Deseori oamenii ajung la tine cu intrebari in comentarii, in comunitati sau in mesaje private. Asigura-te ca ai link-uri scurte catre resursele tale gratuite si le oferi celor care iti cer raspunsuri sau resurse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foarte important, adauga lead magnetul tau si in semnatura de email!<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"3 Exemple Concrete pentru Generarea de Lead-uri prin Email Marketing\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/4cmMbf5fabU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><b>#5. Colaboreaza cu diversi parteneri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Poate fi vorba de influenceri, creatori, dar si parteneri de business ori clienti fideli, pe care ii inviti sa iti distribuie lead magnet-ul.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, daca ai colaborat cu cineva pentru a crea magnetul (de exemplu, in cazul unui ghid format din contributiile a multiplii creatori), implica-i in promovarea lui.<\/span><\/p>\n<h2><b>#6. Promoveaza platit<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Foloseste lead magnet-ul ca un carlig pentru a atrage atentia in reclamele tale PPC (Google, Social Media, Spotify, Huawei etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aceasta strategie functioneaza excelent mai ales daca <\/span><b><i>transformi pagina de multumire, dupa ce formularul a fost completat, intr-un landing page de vanzare.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aici, poti, de exemplu, sa promovezi produsele vedeta, bundle-uri sau pachete, sa prezinti o oferta unica pentru produsele relevante cu magnetul de lead-uri sau sa promovezi realizarea unei alte conversii (inscrierea la un eveniment, in programul de fidelizare etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/trucuri-prin-care-obtii-mai-multi-abonati\/\" target=\"_blank\" rel=\"noopener\"><b>30 De Trucuri Prin Care Sa Obtii Mai Multi Abonati<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>Lead nurturing: concepte de baza pentru intretinerea bazei\u00a0<\/b><\/h2>\n<p>Lead-urile care ajung in baza ta de date nu sunt toate la fel. Unii oameni vor fi mai aproape de decizia de cumparare, pe cand altii, mai departe.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, in functie de ce faci dupa ce ii atragi in baza, proportia celor care isi vor pierde interesul va fi mai mica sau mai mare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lead nurturing este, practic, strategia abordata pentru a cultiva interesul lead-urilor din baza ta. Iata cateva tactici eficiente care te vor ajuta sa iti intretii baza si sa califici lead-urile:<\/span><\/p>\n<h2><b>#1. Creeaza o secventa de onboarding<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Imediat ce lead-ul a intrat in baza, trimite-i automat un email de bun venit in care sa te prezinti si sa setezi asteptarile pentru contactul cu afacerea ta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dupa primul email, continua secventa cu resurse pentru educarea si mentinerea interesului, dar si mail-uri de soft-sell si hard-sell, cu oferte pentru produsele despre care ai vazut ca este interesat (in functie de magnetul descarcat sau istoricul lui pe site).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23634 size-full\" title=\"newsletter-lead-magnet\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/newsletter-lead-magnet.png\" alt=\"newsletter-lead-magnet\" width=\"784\" height=\"534\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/newsletter-lead-magnet.png 784w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/newsletter-lead-magnet-480x327.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 784px, 100vw\" \/><\/p>\n<h2><b>#2. Trimite continut relevant<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Continua comunicarea cu lead-ul tau prin trimiterea de newslettere personalizate, pe baza de continut diferit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oamenii din baza ta au provocari si interese diferite &#8211; ceea ce observi prin analiza avatarelor de client si a actiunilor realizate la descarcarea magnetului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste mecanismele de automatizare a furnizorului tau de servicii de email pentru a segmenta lead-urile si clientii, a crea liste, tag-uri si a trimite catre audientele potrivite, continutul potrivit.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23632 size-full\" title=\"lead-nurturing-email\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/lead-nurturing-email.png\" alt=\"lead-nurturing-email\" width=\"1081\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/lead-nurturing-email.png 1081w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/lead-nurturing-email-980x979.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/lead-nurturing-email-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1081px, 100vw\" \/><\/p>\n<h2><b>#3. Foloseste o abordare multi-channel sau chiar omnichannel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Integreaza mesajele comunicate pe toate canalele, nu doar pe email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste o combinatie de marketing automation, email, social media, remarketing platit, dar si continut dinamic asfel incat sa targetezi clientii cu informatii si \u201dcarlige\u201d relevante.<\/span><\/p>\n<h2><b>#4. Aliniaza eforturile de marketing si cele de vanzari<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Atat tu, precum si angajatii tai, ar trebui sa aveti constant acces la istoricul de interactiune cu fiecare lead in parte, astfel incat sa stiti cum sa faceti transferul intre echipe si sa realizati o comunicare unitara, fluenta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/modalitati-de-crestere-a-vanzarilor-online\/\"><b>5 Modalitati de crestere a vanzarilor online<\/b><\/a><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/10581332\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Multi comercianti fac o greseala capitala, prin faptul ca ignora zona de mijloc a palniei de vanzari.\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Investesc in trafic, si asteapta de-acolo direct in vanzari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atat in B2B, cat si in B2C, lead-urile sau prospectii sunt, insa, o realitate si un segment cu potential sa iti propuseze magazinul online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Astazi ai aflat cateva metode prin care sa le atragi atentia, folosind un lead magnet. Sau, mai degraba, mai multe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Folosind instrumente AI cum ar fi ChatGPT sau Canva, partea de creare a magnetului va fi cea mai usoara. Asa ca inspira-te din sfaturile primite mai sus si gandeste-ti propria strategie pentru succes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS. Maximizeaza impactul functiilor Gomag pentru magazinul tau online! Ai acces la elemente unice, prin care sa iti prezinti si promovezi resursele gratuite, pentru a creste numarul de lead-uri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vrei sa vinzi cu Gomag? Acum e momentul sa incepi! Ai 15 zile demo gratuit. Testeaza platforma, convinge-te cu ochii tai si alege <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">abonamentul potrivit pentru afacerea ta<\/span><\/a><span style=\"font-weight: 400;\">, incepand de la 1 euro pe luna pentru primele 3 luni!<\/span><\/p>\n<h2>8 Trenduri in lead magnets si generarea de lead-uri in 2025-2026<\/h2>\n<ul>\n<li><strong>Lead magnets interactive<\/strong> &#8211; Quiz-uri, calculatoare si configuratoare genereaza de 2-3x mai multe lead-uri decat PDF-urile statice.<\/li>\n<li><strong>AI-personalized lead magnets<\/strong> &#8211; Continut generat dinamic pe baza comportamentului vizitatorului pentru relevanta maxima.<\/li>\n<li><strong>Mini-cursuri video ca lead magnets<\/strong> &#8211; Secvente scurte de video educativ au rate de conversie superioare ebook-urilor.<\/li>\n<li><strong>Templates si toolkits descarcabile<\/strong> &#8211; Resursele practice si aplicabile imediat genereaza cele mai calificate lead-uri.<\/li>\n<li><strong>Gated content cu preview<\/strong> &#8211; Afisarea unui preview generos inainte de solicitarea datelor creste increderea si conversiile.<\/li>\n<li><strong>Exit-intent lead capture<\/strong> &#8211; Popup-uri inteligente la intentia de parasire a paginii captureaza vizitatorii care altfel s-ar pierde.<\/li>\n<li><strong>WhatsApp si SMS lead capture<\/strong> &#8211; Colectarea numarului de telefon pe langa email pentru comunicare multicanal.<\/li>\n<li><strong>Community access ca lead magnet<\/strong> &#8211; Accesul la un grup exclusiv (Facebook, Discord) motiveaza inscrierea mai mult decat un PDF.<\/li>\n<\/ul>\n<h2>Functii Gomag pentru crearea si distribuirea lead magnets<\/h2>\n<ul>\n<li><strong>GoBots &#8211; Popup Bot<\/strong> &#8211; Afiseaza popup-uri cu lead magnets bazate pe comportament: exit-intent, scroll, timp pe pagina.<\/li>\n<li><strong>Landing Page Builder<\/strong> &#8211; Creeaza pagini de capturare dedicate fiecarui lead magnet cu formulare optimizate.<\/li>\n<li><strong>Integrare theMarketer si Mailchimp<\/strong> &#8211; Trimite automat lead magnets prin email si adauga contactele in fluxuri de nurturing.<\/li>\n<li><strong>Cupoane automate<\/strong> &#8211; Genereaza cupoane unice de reducere ca lead magnet direct din platforma.<\/li>\n<li><strong>Formulare de inscriere customizabile<\/strong> &#8211; Adauga formulare de colectare email pe orice pagina a magazinului.<\/li>\n<li><strong>Gomag Prompt<\/strong> &#8211; Genereaza continut pentru lead magnets: texte, descrieri si secvente de email cu AI.<\/li>\n<li><strong>Segmentare contacte<\/strong> &#8211; Segmenteaza lead-urile colectate pe baza lead magnet-ului descarcat pentru comunicare targetata.<\/li>\n<li><strong>Email automation<\/strong> &#8211; Secvente automate de nurturing care transforma lead-urile in clienti platitori.<\/li>\n<\/ul>\n<h2>Resurse utile pentru generarea de lead-uri<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/creste-contactele-listele-de-email-magazinul-online\/\" target=\"_blank\" rel=\"noopener\">Creste contactele si listele de email in magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\/\" target=\"_blank\" rel=\"noopener\">Cum folosesti theMarketer pentru vanzari recurente<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-rata-de-conversie-experienta-clientilor\/\" target=\"_blank\" rel=\"noopener\">Cum cresti rata de conversie prin experienta clientilor<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\" target=\"_blank\" rel=\"noopener\">Plan de marketing: calendar si idei de promovare<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-cresti-traficul-organic-spre-magazin\/\" target=\"_blank\" rel=\"noopener\">Cum sa cresti traficul organic spre magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\" target=\"_blank\" rel=\"noopener\">Cum sa faci vanzari online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/continut-vizual-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Continut vizual in eCommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-optimizezi-clv\/\" target=\"_blank\" rel=\"noopener\">Cum optimizezi CLV (Customer Lifetime Value)<\/a><\/li>\n<\/ul>\n<h2>Intrebari frecvente despre lead magnets<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce este un lead magnet?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Un lead magnet este o resursa gratuita (ebook, checklist, cupon, ghid) oferita vizitatorilor in schimbul datelor de contact, pentru a-i transforma in lead-uri.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Care sunt cele mai eficiente tipuri de lead magnets?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Checklist-uri, template-uri practice, mini-cursuri video, calculatoare interactive si cupoane de reducere au cele mai mari rate de conversie in eCommerce.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum creez un lead magnet care functioneaza?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Identifica o problema specifica a publicului tinta, ofera o solutie practica si aplicabila imediat, si prezint-o intr-un format usor de consumat.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Unde plasez lead magnet-ul pe site?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Pe homepage, in articolele de blog, pe paginile de categorie, in popup-uri exit-intent si pe landing pages dedicate. Gomag Popup Bot automatizeaza afisarea.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce rata de conversie ar trebui sa am la un lead magnet?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Un lead magnet bun are o rata de conversie de 20-40% pe landing page dedicat si 2-5% prin popup-uri pe site. Depinde de relevanta si calitatea ofertei.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum transform lead-urile in clienti?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Prin secvente automate de email nurturing care ofera valoare, construiesc incredere si prezinta oferte relevante. Integrarea cu theMarketer automatizeaza acest flux.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat de des ar trebui sa creez lead magnets noi?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Ideal, unul nou pe trimestru, adaptat sezonului si campaniilor. Lead magnets-urile evergreen (checklist-uri, ghiduri) functioneaza ani de zile cu actualizari minore.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum masur eficienta unui lead magnet?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Urmareste rata de conversie a formularului, calitatea lead-urilor (rata de deschidere email), rata de conversie in client si costul per lead generat.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce este un lead magnet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Un lead magnet este o resursa gratuita (ebook, checklist, cupon, ghid) oferita vizitatorilor in schimbul datelor de contact, pentru a-i transforma in lead-uri.\"}},{\"@type\":\"Question\",\"name\":\"Care sunt cele mai eficiente tipuri de lead magnets?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Checklist-uri, template-uri practice, mini-cursuri video, calculatoare interactive si cupoane de reducere au cele mai mari rate de conversie in eCommerce.\"}},{\"@type\":\"Question\",\"name\":\"Cum creez un lead magnet care functioneaza?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Identifica o problema specifica a publicului tinta, ofera o solutie practica si aplicabila imediat, si prezint-o intr-un format usor de consumat.\"}},{\"@type\":\"Question\",\"name\":\"Unde plasez lead magnet-ul pe site?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pe homepage, in articolele de blog, pe paginile de categorie, in popup-uri exit-intent si pe landing pages dedicate. Gomag Popup Bot automatizeaza afisarea.\"}},{\"@type\":\"Question\",\"name\":\"Ce rata de conversie ar trebui sa am la un lead magnet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Un lead magnet bun are o rata de conversie de 20-40% pe landing page dedicat si 2-5% prin popup-uri pe site. Depinde de relevanta si calitatea ofertei.\"}},{\"@type\":\"Question\",\"name\":\"Cum transform lead-urile in clienti?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prin secvente automate de email nurturing care ofera valoare, construiesc incredere si prezinta oferte relevante. Integrarea cu theMarketer automatizeaza acest flux.\"}},{\"@type\":\"Question\",\"name\":\"Cat de des ar trebui sa creez lead magnets noi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ideal, unul nou pe trimestru, adaptat sezonului si campaniilor. Lead magnets-urile evergreen (checklist-uri, ghiduri) functioneaza ani de zile cu actualizari minore.\"}},{\"@type\":\"Question\",\"name\":\"Cum masur eficienta unui lead magnet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Urmareste rata de conversie a formularului, calitatea lead-urilor (rata de deschidere email), rata de conversie in client si costul per lead generat.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@graph\":[{\"@type\":\"VideoObject\",\"name\":\"Cum sa creezi un lead magnet care functioneaza [Mega Ghid] (Partea 1)\",\"description\":\"Cum sa creezi un lead magnet care functioneaza [Mega Ghid] - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/FEo7uaFw47Q\/maxresdefault.jpg\",\"uploadDate\":\"2024-01-16\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=FEo7uaFw47Q\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/FEo7uaFw47Q\"},{\"@type\":\"VideoObject\",\"name\":\"Cum sa creezi un lead magnet care functioneaza [Mega Ghid] (Partea 2)\",\"description\":\"Cum sa creezi un lead magnet care functioneaza [Mega Ghid] - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/4cmMbf5fabU\/maxresdefault.jpg\",\"uploadDate\":\"2024-01-16\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=4cmMbf5fabU\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/4cmMbf5fabU\"}],\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In marea schema a promovarii online, sigur te-ai intalnit, nu doar odata, cu ideea de magnet de lead-uri. Lead magnet. Suntem cu totii mai mult decat constienti ca un client rar va cumpara din prima &#8211; din primul click sau prima interactiune cu tine.\u00a0 In spatele deciziei lui stau mai multi factori, iar rapiditatea cu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[5],"tags":[],"class_list":["post-23627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum sa creezi un lead magnet care functioneaza [Mega Ghid]<\/title>\n<meta name=\"description\" content=\"Vrei sa iti imbunatatesti strategia si sa atragi mai multi clienti potentiali cu un lead magnet functional? Citeste ghidul Gomag!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]\" \/>\n<meta property=\"og:description\" content=\"Vrei sa iti imbunatatesti strategia si sa atragi mai multi clienti potentiali cu un lead magnet functional? Citeste ghidul Gomag!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dcosmin\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-16T05:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T02:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/cum-creezi-lead-magnet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cosmin Daraban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dcosmin\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cosmin Daraban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/\"},\"author\":{\"name\":\"Cosmin Daraban\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\"},\"headline\":\"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]\",\"datePublished\":\"2024-01-16T05:00:23+00:00\",\"dateModified\":\"2026-04-14T02:51:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/\"},\"wordCount\":3176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cum-creezi-lead-magnet.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/\",\"name\":\"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cum-creezi-lead-magnet.jpg\",\"datePublished\":\"2024-01-16T05:00:23+00:00\",\"dateModified\":\"2026-04-14T02:51:57+00:00\",\"description\":\"Vrei sa iti imbunatatesti strategia si sa atragi mai multi clienti potentiali cu un lead magnet functional? Citeste ghidul Gomag!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cum-creezi-lead-magnet.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cum-creezi-lead-magnet.jpg\",\"width\":1100,\"height\":620,\"caption\":\"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-sa-creezi-un-lead-magnet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"name\":\"Blog eCommerce - platforma Gomag\",\"description\":\"Idei, sfaturi si studii de caz pentru tine\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\",\"name\":\"Blog eCommerce - platforma Gomag\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"width\":298,\"height\":92,\"caption\":\"Blog eCommerce - platforma Gomag\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomagec\\\/\",\"https:\\\/\\\/x.com\\\/gomagro\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\",\"name\":\"Cosmin Daraban\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g\",\"caption\":\"Cosmin Daraban\"},\"description\":\"Pasionat de antreprenoriat si eCommerce, am inceput activitatea online in anul 2000. Impreuna cu echipa am ajutat peste 5.000 de companii sa isi creasca afacerea pe platforma Gomag.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/dcosmin\",\"https:\\\/\\\/x.com\\\/dcosmin\"],\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/author\\\/cosmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]","description":"Vrei sa iti imbunatatesti strategia si sa atragi mai multi clienti potentiali cu un lead magnet functional? Citeste ghidul Gomag!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/","og_locale":"ro_RO","og_type":"article","og_title":"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]","og_description":"Vrei sa iti imbunatatesti strategia si sa atragi mai multi clienti potentiali cu un lead magnet functional? Citeste ghidul Gomag!","og_url":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/","og_site_name":"Blog eCommerce - platforma Gomag","article_publisher":"https:\/\/www.facebook.com\/gomagec\/","article_author":"https:\/\/www.facebook.com\/dcosmin","article_published_time":"2024-01-16T05:00:23+00:00","article_modified_time":"2026-04-14T02:51:57+00:00","og_image":[{"width":1100,"height":620,"url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/cum-creezi-lead-magnet.jpg","type":"image\/jpeg"}],"author":"Cosmin Daraban","twitter_card":"summary_large_image","twitter_creator":"@dcosmin","twitter_site":"@gomagro","twitter_misc":{"Scris de":"Cosmin Daraban","Timp estimat pentru citire":"16 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/#article","isPartOf":{"@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/"},"author":{"name":"Cosmin Daraban","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/person\/ce84d2c9f3b8b43d83aab2b5e363b435"},"headline":"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]","datePublished":"2024-01-16T05:00:23+00:00","dateModified":"2026-04-14T02:51:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/"},"wordCount":3176,"commentCount":0,"publisher":{"@id":"https:\/\/www.gomag.ro\/blog\/#organization"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/cum-creezi-lead-magnet.jpg","articleSection":["Marketing"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/","url":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/","name":"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]","isPartOf":{"@id":"https:\/\/www.gomag.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/#primaryimage"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/cum-creezi-lead-magnet.jpg","datePublished":"2024-01-16T05:00:23+00:00","dateModified":"2026-04-14T02:51:57+00:00","description":"Vrei sa iti imbunatatesti strategia si sa atragi mai multi clienti potentiali cu un lead magnet functional? Citeste ghidul Gomag!","breadcrumb":{"@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/#primaryimage","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/cum-creezi-lead-magnet.jpg","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/01\/cum-creezi-lead-magnet.jpg","width":1100,"height":620,"caption":"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gomag.ro\/blog\/cum-sa-creezi-un-lead-magnet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gomag.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"Cum sa creezi un lead magnet care functioneaza [Mega Ghid]"}]},{"@type":"WebSite","@id":"https:\/\/www.gomag.ro\/blog\/#website","url":"https:\/\/www.gomag.ro\/blog\/","name":"Blog eCommerce - platforma Gomag","description":"Idei, sfaturi si studii de caz pentru tine","publisher":{"@id":"https:\/\/www.gomag.ro\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gomag.ro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.gomag.ro\/blog\/#organization","name":"Blog eCommerce - platforma Gomag","url":"https:\/\/www.gomag.ro\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","width":298,"height":92,"caption":"Blog eCommerce - platforma Gomag"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gomagec\/","https:\/\/x.com\/gomagro"]},{"@type":"Person","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/person\/ce84d2c9f3b8b43d83aab2b5e363b435","name":"Cosmin Daraban","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g","caption":"Cosmin Daraban"},"description":"Pasionat de antreprenoriat si eCommerce, am inceput activitatea online in anul 2000. Impreuna cu echipa am ajutat peste 5.000 de companii sa isi creasca afacerea pe platforma Gomag.","sameAs":["https:\/\/www.facebook.com\/dcosmin","https:\/\/x.com\/dcosmin"],"url":"https:\/\/www.gomag.ro\/blog\/author\/cosmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts\/23627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/comments?post=23627"}],"version-history":[{"count":3,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts\/23627\/revisions"}],"predecessor-version":[{"id":28996,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts\/23627\/revisions\/28996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media\/23628"}],"wp:attachment":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media?parent=23627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/categories?post=23627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/tags?post=23627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}