{"id":23709,"date":"2024-02-06T08:00:44","date_gmt":"2024-02-06T05:00:44","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=23709"},"modified":"2026-04-14T05:52:04","modified_gmt":"2026-04-14T02:52:04","slug":"campanii-gomag-google-ads","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/campanii-gomag-google-ads\/","title":{"rendered":"Campanii Gomag: Automatizeaza reclamele Google Ads, din platforma"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vrei sa accelerezi vanzarile magazinului tau online si sa obtii mai mult din resursele tale?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ceea ce, fundamental, se aplica pentru fiecare business si pentru fiecare antreprenor este nevoia de a face marketing. Fara sa te promovezi, nu vinzi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pur si simplu oamenii nu au cum sa stie ca tu esti cel care le poate oferi ceea ce le trebuie, daca nu le zici asta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promovarea este, in acelasi timp, un punct dureros pentru multi antreprenori ce nu au timp sa se ocupe si de aceste sarcini, sau nu detin un buget extragavant din varii motive: sunt la inceput, vor sa il investeasca in altceva, nu au gasit inca un partener potrivit pentru externalizare etc.<\/span><\/p>\n<h4><strong>Daca te regasesti in lista de mai sus, ori pur si simplu<i> cauti poate cea mai automatizata metoda prin care sa rulezi reclame, avem o solutie pentru tine, la Gomag.<\/i><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Lansata initial in platforma in sistem beta, <\/span><a href=\"https:\/\/gomag.ro\/campanii-marketing\"><b>aplicatia Campanii<\/b><\/a><b> gestioneaza automat reclamele de tip listare produs in Google<\/b><span style=\"font-weight: 400;\">, mai rapid, mai putin costisitor si fara greseli!<\/span><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Gomag Campanii<\/strong> este functionalitatea integrata in platforma Gomag care permite antreprenorilor sa lanseze, gestioneze si optimizeze campanii Google Ads direct din panoul de administrare al magazinului. Feed-ul de produse se sincronizeaza automat, campaniile se creeaza fara cunostinte tehnice avansate si performanta se monitorizeaza in timp real.<\/div>\n<p><span style=\"font-weight: 400;\">Practic, face promovarea in locul tau, direct din platforma ta eCommerce, folosind algoritmul Google si forta automatizarii pentru a creste impactul produselor tale si a atrage mai usor atentia clientilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vrei sa afli cum functioneaza, cum te poate ajuta si cum obtii maximum de rezultate folosind noua aplicatie? Citeste articolul!<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Gomag Campanii Google Ads - beneficii, tutorial de folosire \u0219i Q&amp;A\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/szrfns__2Wg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cuprins Campanii Google Ads by Gomag: Cum, ce si in ce fel\u00a0<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Ce este aplicatia Campanii Gomag<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Cum functioneaza aplicatia Campanii<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">De ce sa folosesti aplicatia Campanii Gomag<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Rezultate initiale in beta, pe industrii<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Bune practici pentru maximizarea rezultatelor din Campanii<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Cum incepi?<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Ce este aplicatia Campanii Gomag<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Integrata nativ in platforma, <\/span><a href=\"https:\/\/www.gomag.ro\/campanii-marketing\"><span style=\"font-weight: 400;\">aplicatia Campanii<\/span><\/a><span style=\"font-weight: 400;\"> este disponibila premium, pentru toate abonamentele Gomag.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este realizata cu Google si iti creeaza un nou cont de reclama prin care va rula, automat, produsele tale in sistemul de publicitate Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, preia produsele selectate si gestioneaza bugetul stabilit, astfel incat sa maximizeze afisarea magazinului tau in rezultatele Google de tip Product Listing, exact atunci cand cei mai interesati potentiali clienti fac cautari pentru produsele tale.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23710 size-full\" title=\"campanii-gomag-google-ads\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-google-ads.png\" alt=\"campanii-gomag-google-ads\" width=\"1899\" height=\"875\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-google-ads.png 1899w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-google-ads-1280x590.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-google-ads-980x452.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-google-ads-480x221.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1899px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Exact faptul ca tu nu iti vezi reclamele asigura performanta campaniilor, fiind optimizate pentru a fi afisate la intentia avansata de cumparare!<\/span><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>Cum functioneaza aplicatia Campanii\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Probabil e mai simplu sa iti spun exact cei 4 pasi prin care incepi sa folosesti aplicatia Campanii.<\/span><\/p>\n<h2><b>1. Activezi campania, direct din platforma<\/b><\/h2>\n<p>Tot ce trebuie sa faci este sa trimiti o <a href=\"https:\/\/www.gomag.ro\/campanii-marketing\">cerere catre consultantii nostri<\/a>.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">La prima ta campanie realizata prin intermediul aplicatiei primesti consultanta gratuita, atat pentru activarea aplicatiei, cat si pentru a te asigura ca magazinul tau e pregatit sa vanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continutul reclamelor este preluat automat din paginile de produse, ceea ce influenteaza atat modul de expunere al reclamei, cat si experienta pe care o va avea potentialul client dupa ce intra in site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suntem aici sa iti oferim idei specifice pentru ce ai de facut, astfel incat campaniile tale sa functioneze brici si sa iti aduca pe bune clienti profitabili.<\/span><\/p>\n<h2><b>2. Stabilesti bugetul\u00a0<\/b><\/h2>\n<p>Dupa activarea aplicatiei, pasul 2 presupune stabilirea bugetului pe care il vei investi in reclamele tale.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Noi am stabilit <\/span><b>un buget minim, de la 199 euro<\/b><span style=\"font-weight: 400;\">, care are potential real sa iti aduca rezultate cu un ROAS decent. Mai putin de acest buget pur si simplu nu e fezabil, daca vrei intr-adevar sa vinzi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a stabili bugetul tau specific, iti recomand sa iei in calcul media nisei in care vinzi, produsele si preturile pe care le practici, dar si tiparul comportamental al audientei tale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tine cont ca si competitorii tai ruleaza reclame &#8211; cu cat ai un buget mai mic, cu atat e mai usor ca rezultatele tale sa fie acoperite de cele ale jucatorilor care investesc mai mult.<\/span><\/p>\n<h3><b><i>Tot in aceasta etapa, poti selecta produsele pe care vrei sa le promovezi.\u00a0<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ai o optiune generala de a trimite toate produsele in product listing ads, dar si de a face o selectie in functie de anumite conditii (o conditie sau mai multe) <\/span><i><span style=\"font-weight: 400;\">&#8211; cod produs (SKU), stare stoc, categorie, marca, pretul produsului sau sa promovezi doar produsele principale<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplicatia iti mai cere, de asemenea, sa stabilesti costul si perioada medie de livrare pentru produsele care nu au aceste atribute predefinite \/ posibil de calculat.<\/span><\/p>\n<h4><b>Desi e automatizat totul, ai 100% control asupra ce anume vrei sa promovezi.\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Pentru ca, de exemplu, poate ai marci sau categorii cu potential mai mare de conversie sau poate vrei sa promovezi platit doar produsele vedeta (cele principale).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strategia e complet in mainile tale, cu tot cu instrumentul tehnic necesar pentru automatizarea promovarii!<\/span><\/p>\n<h2><b>3. Campania porneste<\/b><\/h2>\n<p>Cand faci prima ta campanie, la activare ti se creeaza automat un cont nou de reclama. Pentru verificarea acestuia de catre Google este nevoie de un interval maxim de 5 zile.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, campania ta va porni in maximum 5 zile. Asta se intampla doar la prima campanie, urmatoarele vor porni imediat dupa ce ai finalizat pasul 2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campania ta continua sa ruleze pana la consumarea bugetului stabilit initial, sau pana cand doresti tu. Ai posibilitatea de a suplimenta bugetul oricand, astfel ca prelungesti campania pentru cat timp vrei.<\/span><\/p>\n<h2><b>4. Monitorizezi rezultatele\u00a0<\/b><\/h2>\n<p>In cadrul aplicatiei Campanii Gomag vei vedea direct in platforma care e performanta campaniilor tale.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ai rapoarte dedicate pentru <\/span><b>vanzarile generate<\/b><span style=\"font-weight: 400;\"> (inclusiv cu procentajul din totalul de vanzari), <\/span><b>rata de click si rata de conversie<\/b><span style=\"font-weight: 400;\">, <\/span><b>evolutia bugetului<\/b><span style=\"font-weight: 400;\"> (disponibil, folosi si alocat), <\/span><b>ROAS<\/b><span style=\"font-weight: 400;\">, precum si <\/span><b>reprezentari grafice<\/b><span style=\"font-weight: 400;\"> ale evolutiei in timp pentru toate aceste metrici.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E 100% transparent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe baza acestor date poti stabili cat si cum vei continua, inclusiv sa iei deciziile potrivite pentru optimizarea magazinului tau &#8211; ajustarea strategiilor de preturi, ajustarea bugetului de campanie, optimizarea pentru conversie in magazin.<\/span><\/p>\n<h2><b>Pentru prima ta campanie prin intermediul acestei aplicatii nu vei plati comision din bugetul adaugat!\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Asadar, pentru a incepe este necesar ca mai intai sa decizi ce buget doresti sa aloci ( luand in calcul limita minima).\u00a0<\/span><\/p>\n<p>Nu va exista un comision din bugetul pe care l-ai decis in prima luna, asadar intreaga suma va merge catre Google pentru campania ta. Ulterior, pentru urmatoarele campanii, va exista un comision din buget.\u00a0<span style=\"font-weight: 400;\">Acesta va fi <\/span><i><span style=\"font-weight: 400;\">10% din bugetul alocat per campanie<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0De asemenea, in fiecare luna, va exista un comision de performanta, in functie de ROAS-ul tau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca ROAS-ul e mai mic de 5x, e 3% comision, iar daca ROAS-ul e mai mare sau egal cu 5x, comisionul e 5%.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/gomag.ro\/campanii-marketing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23711 size-full\" title=\"testeaza-aplicatia-campanii-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/testeaza-aplicatia-campanii-gomag.png\" alt=\"testeaza-aplicatia-campanii-gomag\" width=\"1804\" height=\"914\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/testeaza-aplicatia-campanii-gomag.png 1804w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/testeaza-aplicatia-campanii-gomag-1280x649.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/testeaza-aplicatia-campanii-gomag-980x497.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/testeaza-aplicatia-campanii-gomag-480x243.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1804px, 100vw\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ai-trafic-in-site-dar-nu-ai-vanzari-magazin-online\/\"><b>Ai trafic in site, dar nu ai vanzari? Optimizare magazin online [15 Idei]<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>De ce sa folosesti aplicatia Campanii Gomag<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dupa cum vezi din modul de functionare, e extrem de simplu sa folosesti <\/span><a href=\"https:\/\/www.gomag.ro\/campanii-marketing\"><span style=\"font-weight: 400;\">aplicatia Campanii<\/span><\/a><span style=\"font-weight: 400;\"> astfel incat sa iti promovezi produsele pe Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E un atu enorm, atat pentru antreprenorii incepatori, cat si pentru cei cu istoric, deoarece:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pornesti campania din cateva click-uri, fara greseli si fara preluari de coduri, feed-uri si alte cele<\/b><span style=\"font-weight: 400;\"> &#8211; e poate cel mai automatizat mod prin care sa rulezi reclame de tip product listing pe toate proprietatile Google!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scurteaza timpul de start al campaniei <\/b><span style=\"font-weight: 400;\">&#8211; lucram direct cu Google pentru crearea noului tau cont si preluarea produselor (toate sau cele selectate), asa incat sa nu existe greseli care ar putea amana timpul de start.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nu iti mai bati capul pentru realizarea creativelor de reclama<\/b><span style=\"font-weight: 400;\"> &#8211; aplicatia preia continutul direct din magazinul tau, asa ca nu mai trebuie sa faci bannere, texte sau alt continut pe care il incarci apoi manual in alta parte. Totul e automatizat si se intampla fara sa fie nevoie de interventia ta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vezi exact cum functioneaza reclamele si care e performanta lor <\/b><span style=\"font-weight: 400;\">&#8211; rapoartele afisate in aplicatia Campanii Gomag iti ofera 100% transparenta astfel incat sa ai mereu in fata imaginea de ansamblu si sa fii in control asupra deciziilor pe care le iei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gestionezi totul dintr-un singur loc<\/b><span style=\"font-weight: 400;\"> &#8211; exact, din platforma ta eCommerce! Economisesti astfel timp, ai acces direct la toate datele magazinului tau si primesti notificari exact in momentele cheie, fara sa mai trebuiasca sa verifici alte platforme sau sa stai cu ochii pe mail.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/gomag.ro\/campanii-marketing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23712 size-full\" title=\"campanii-gomag-lansare\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-lansare.png\" alt=\"campanii-gomag-lansare\" width=\"1679\" height=\"793\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-lansare.png 1679w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-lansare-1280x605.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-lansare-980x463.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/campanii-gomag-lansare-480x227.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1679px, 100vw\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Poate nu ai timp, poate nu ai un buget prea mare sau poate nu ai gasit partenerii potriviti pentru a colabora pe marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In acest caz, aplicatia iti ofera solutia necesara si automata astfel incat produsele tale sa capete tractiune si expunere pe Google!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplicatia Campanii Gomag este potrivita pentru toti clientii nostri care vand produse ce respecta politicile de promovare Google. Te invit sa <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/6149970?hl=ro#\"><span style=\"font-weight: 400;\">vezi aici<\/span><\/a><span style=\"font-weight: 400;\"> lista continuturilor interzise sau restrictionate si sa le iei in considerare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/website-challenge-transforma-magazinul-tau-online\/\"><b>Provocarea de 5 zile: transforma magazinul tau online<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>Rezultate initiale in beta, pe industrii<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aplicatia a devenit disponibila in beta din decembrie 2023, pentru o parte dintre clientii nostri.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, ma bucur sa iti spun ca avem deja cifre si experiente la cald, care iti demonstreaza ca aceasta functioneaza si te poate ajuta si pe tine sa iti cresti vanzarile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi, in continuare o lista cu media ROAS-ului pe cateva dintre nisele care au utilizat aplicatia pana acum:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Obiecte si instalatii sanitare:<\/b><span style=\"font-weight: 400;\"> ROAS <\/span><b><i>12.8x<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carti <\/b><span style=\"font-weight: 400;\">(librarie): ROAS <\/span><b><i>12.5x<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scule si unelte:<\/b><span style=\"font-weight: 400;\"> ROAS <\/span><b><i>11.8x<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Auto &amp; Moto:<\/b><span style=\"font-weight: 400;\"> ROAS <\/span><b><i>11.7x<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jucarii &amp; Produse pentru copii<\/b><span style=\"font-weight: 400;\">: ROAS<\/span><b><i> 7.2x<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Health &amp; Beauty:<\/b><span style=\"font-weight: 400;\"> ROAS <\/span><b><i>8.4x<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Petshop<\/b><span style=\"font-weight: 400;\"> (hrana si produse pentru animale): ROAS <\/span><b><i>11.6x<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ambalaje<\/b><span style=\"font-weight: 400;\">: ROAS <\/span><b><i>12.1x<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IT &amp; Electrocasnice:<\/b><span style=\"font-weight: 400;\"> ROAS mediu <\/span><b><i>10.5x<\/i><\/b><\/li>\n<\/ul>\n<h2><b>Daca nu esti foarte familiar cu acesti termeni, iata cateva lucruri bine de stiut.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">ROAS sau Return on Advertising Spend masoara eficienta campaniilor tale de marketing. Practic, e raportul dintre bugetul tau de marketing si vanzari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, daca reclama te costa 100 de lei ca sa vinzi un produs de 500 de lei, ROAS-ul este 5 (adica 500%). Formula de calcul: valoarea conversiei impartita la cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum, nu toate ROAS-urile sunt la fel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adica trebuie sa tii cont de diferiti factori, cum ar fi marja ta de profit, cheltuielile operationale, CPC etc. In general, se merge pe ideea la fiecare 1 leu cheltuit sa obtii cel putin 4-5 lei vanzari<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tinand cont de asta si de factorii de mai sus, fiecare business are nevoie de un ROAS diferit pentru a deveni profitabil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu am gasit cifre medii oficiale (si actuale) pe industrii in Romania pentru ROAS, insa cifrele obtinute prin intermediul aplicatiei sunt foarte pozitive, conform discutiilor cu clientii din beta (ce continua sa ruleze campaniile si la ora actuala).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/optimizarea-continutului-trafic\/\"><b>10 metode de optimizare a continutului pentru a atrage mai mult trafic<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>Bune practici pentru maximizarea rezultatelor din Campanii<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aplicatia Campanii Gomag se bazeaza exclusiv pe continutul din magazinul tau online pentru a automatiza afisarea si rularea reclamelor.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Ce inseamna asta?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Inseamna ca e momentul sa faci o verificare asupra magazinului tau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi daca ai continut completat si ai facut optimizarile astfel ca, dupa ce ajunge in site, omul chiar sa isi pastreze dispozitia de a cumpara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Colegii mei te vor ajuta la activare cu consultanta pentru optimizarea magazinului, atat cu un checklist dedicat, cat si sfaturi punctuale.<\/span><\/p>\n<h2><b>Intre timp, iata cateva lucruri la care sa fii atent(a) pentru a te asigura ca ai campanii profitabile:<\/b><\/h2>\n<h3><b>#1. Denumirea produselor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Foloseste cuvinte cheie uzuale, descriptive, specifice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca ai denumiri foarte abstracte, e posibil ca ele sa nu se regaseasca in cautarile din Google realizate de utilizatori.<\/span><\/p>\n<h3><b>#2. Descrierea produselor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Foloseste mai mult decat o singura propozitie. Urmeaza bunele practici completand informatiile utile, beneficii, caracteristici, avantaje, precum si raspunsuri la intrebari frecvente, daca e necesar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cand clientul final are intrebari elementare la care nu gaseste absolut deloc raspunsuri in informatiile din magazin, cel mai probabil le va cauta in alta parte.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19174469\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>#3. Imaginile produselor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Foloseste imagini clare, estetice si atragatoare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imaginile sunt cele care asigura vanzarea vizuala a produselor, din reclama pana in magazin (clientul nu are alta idee despre cum arata, de fapt, produsul, pana ce acesta nu ajunge la el).<\/span><\/p>\n<h3><b>#4. Pachete de produse<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Stimuleaza clientii sa cumpere mai mult, dupa ce ajung in magazin. Prezinta <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930493-Pachete-de-produse\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pachete de produse<\/span><\/a><span style=\"font-weight: 400;\"> care merg bine impreuna.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23715 size-full\" title=\"pachete-produse-marketing\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/pachete-produse-marketing.png\" alt=\"pachete-produse-marketing\" width=\"1081\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/pachete-produse-marketing.png 1081w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/pachete-produse-marketing-980x979.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/pachete-produse-marketing-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1081px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, cu pachete de produse poti spori rotatia stocurilor pentru produsele care se vand mai greu (produs popular + greu vandabil).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti, de asemenea, sa faci pachete din produse cu utilizare similara sau produs principal + accesorii.<\/span><\/p>\n<h3><b>#5. Cadouri in cosul de cumparaturi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tot pentru a mari valoarea comenzilor poti seta un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005111294-Cadouri-in-Cosul-de-Cumparaturi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cadou in cosul de cumparaturi<\/span><\/a><span style=\"font-weight: 400;\">, cand cosul ajunge la o anumita valoare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anunta peste tot acest beneficiu &#8211; prin hellobar, pop-up (pe desktop) sau bannere.<\/span><\/p>\n<h3><b>#6. One-Time Offer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Creste valoarea cosului pe ultima suta de metri, in pagina de finalizare a comenzii. Activeaza unul sau mai multe produse <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011804540-One-Time-Offer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OTO (la oferta unica)<\/span><\/a><span style=\"font-weight: 400;\">, ce stimuleaza decizia la impuls.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23716 size-full\" title=\"oto-campanie-marketing\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/oto-campanie-marketing.png\" alt=\"oto-campanie-marketing\" width=\"1081\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/oto-campanie-marketing.png 1081w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/oto-campanie-marketing-980x979.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/02\/oto-campanie-marketing-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1081px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Functioneaza excelent daca folosesti OTO impreuna cu transport gratuit \/ cadou peste un anumit prag de valoare in cos.<\/span><\/p>\n<h3><b>#7. Fidelizarea clientilor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ai diferite optiuni pe care le poti activa, de la un voucher dupa plasarea primei comenzi pentru incurajarea urmatoarei, pana la <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115004930513-Puncte-de-fidelitate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">puncte de fidelitate<\/span><\/a><span style=\"font-weight: 400;\">, program de beneficii in functie de valoarea comenzilor etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru o lista avansata de optimizari pe care le poti face, vezi articolul <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/optimizarea-unui-site-web-cu-gomag-ghid\/\"><b>Optimizarea unui site web cu Gomag: ghid compact, de la A la Z<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>Cum incepi?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Simplu! <\/span><a href=\"https:\/\/www.gomag.ro\/campanii-marketing\"><span style=\"font-weight: 400;\">Testeaza aplicatia Campanii Gomag<\/span><\/a><span style=\"font-weight: 400;\">, pentru magazinul tau online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tot ce trebuie sa faci este sa ceri consultanta gratuita, iar colegii mei te vor ajuta sa faci toti pasii necesari pentru a incepe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti reamintesc ca <\/span><b>prima luna de campanie e gratuita, e din partea noastra,<\/b><span style=\"font-weight: 400;\"> asadar nu va trebui sa achiti comisionul standard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stabilesti doar bugetul dorit pentru rularea campaniei pe Google si urmaresti performanta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vreau sa mai tii cont ca rezultatele apar in timp si depind mult de modelul &amp; strategia ta de business. In mod real, cam in minim 2-3 luni iti dai seama (daca nu te afecteaza sezonalitatea) ce rezultate iti poate aduce aplicatia pentru tine.<\/span><\/p>\n<h4><b>Sfatul meu?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Incepe sa folosesti Campanii Gomag chiar astazi! Creste profitabilitatea magazinului tau, traficul in site, expunerea produselor, si vinde mai mult, cu costuri mai mici.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS. Vrei sa folosesti aplicatia pentru promovarea magazinului tau, dar nu vinzi cu Gomag &#8211; inca? <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">Testeaza platforma<\/span><\/a><span style=\"font-weight: 400;\"> gratuit, pentru 15 zile!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti oferim timp si sustinere astfel incat sa iei cea mai buna decizie pentru tine, cu abonamente incepand de la 1 euro \/ primele 3 luni.<\/span><\/p>\n<h2>8 Trenduri in Google Ads si automatizarea reclamelor in 2025-2026<\/h2>\n<ul>\n<li><strong>Performance Max cu AI optimization<\/strong> &#8211; Campaniile PMax folosesc AI pentru distributia bugetului pe toate canalele Google simultan.<\/li>\n<li><strong>Smart Bidding avansat<\/strong> &#8211; Strategii de licitare bazate pe machine learning care optimizeaza pentru valoarea conversiei, nu doar volumul.<\/li>\n<li><strong>Google Shopping cu imagini si video<\/strong> &#8211; Listari de produse cu continut vizual imbogatit pentru CTR mai mare.<\/li>\n<li><strong>First-party data audiences<\/strong> &#8211; Audien\u021be bazate pe datele proprii inlocuiesc targetarea third-party.<\/li>\n<li><strong>Broad match + Smart Bidding<\/strong> &#8211; Combinatia de broad match cu Smart Bidding depaseste exact match in performanta.<\/li>\n<li><strong>Asset-based campaigns<\/strong> &#8211; Google combina automat titluri, descrieri, imagini si video pentru varianta optima.<\/li>\n<li><strong>Demand Gen campaigns<\/strong> &#8211; Noul format Google pentru generare de cerere pe YouTube, Discover si Gmail.<\/li>\n<li><strong>Measurement cu consent mode<\/strong> &#8211; Tracking adaptat la regulile de confidentialitate cu modeling de conversie.<\/li>\n<\/ul>\n<h2>Ce ofera Gomag Campanii pentru Google Ads<\/h2>\n<ul>\n<li><strong>Lansare campanii din platforma<\/strong> &#8211; Creeaza campanii Google Ads fara sa parasesti panoul Gomag, fara cunostinte tehnice.<\/li>\n<li><strong>Feed produse sincronizat automat<\/strong> &#8211; Catalogul de produse se actualizeaza automat in Google Merchant Center.<\/li>\n<li><strong>Google Shopping optimizat<\/strong> &#8211; Listari de produse cu preturi, imagini si disponibilitate actualizate in timp real.<\/li>\n<li><strong>Monitorizare performanta<\/strong> &#8211; Urmareste ROAS, CPA, click-uri si conversii direct din Gomag.<\/li>\n<li><strong>Buget flexibil<\/strong> &#8211; Seteaza si ajusteaza bugetul zilnic in functie de performanta si obiective.<\/li>\n<li><strong>Remarketing integrat<\/strong> &#8211; Retargeteaza automat vizitatorii care nu au finalizat achizitia.<\/li>\n<li><strong>Google Analytics 4 conectat<\/strong> &#8211; Date de conversie precise pentru optimizarea campaniilor.<\/li>\n<li><strong>Suport dedicat Gomag<\/strong> &#8211; Echipa Gomag te ajuta sa configurezi si optimizezi campaniile pentru rezultate maxime.<\/li>\n<\/ul>\n<h2>Resurse utile pentru Google Ads si Gomag Campanii<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/rezultate-gomag-campanii-google-ads-pe-nise\/\" target=\"_blank\" rel=\"noopener\">Rezultate Gomag Campanii Google Ads pe nise<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/3-checklist-ppc-google-si-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">3 Checklist-uri PPC: Google si Facebook Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-cresti-traficul-organic-spre-magazin\/\" target=\"_blank\" rel=\"noopener\">Cum sa cresti traficul organic spre magazin<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/functii-gomag-cresc-vanzarile\/\" target=\"_blank\" rel=\"noopener\">Functii Gomag care cresc vanzarile<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\" target=\"_blank\" rel=\"noopener\">Cum sa faci vanzari online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-rata-de-conversie-experienta-clientilor\/\" target=\"_blank\" rel=\"noopener\">Cum cresti rata de conversie prin experienta clientilor<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\" target=\"_blank\" rel=\"noopener\">Plan de marketing: calendar si idei de promovare<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-optimizezi-clv\/\" target=\"_blank\" rel=\"noopener\">Cum optimizezi CLV<\/a><\/li>\n<\/ul>\n<h2>Intrebari frecvente despre Gomag Campanii si Google Ads<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce este Gomag Campanii?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Gomag Campanii este functionalitatea integrata care permite lansarea si gestionarea campaniilor Google Ads direct din platforma Gomag, fara cunostinte tehnice avansate.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Am nevoie de experienta cu Google Ads pentru Gomag Campanii?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Nu. Gomag Campanii simplifica procesul si automatizeaza configurarea. Feed-ul de produse se sincronizeaza automat si campaniile se lanseaza in cativa pasi simpli.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce tipuri de campanii pot lansa prin Gomag Campanii?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Google Shopping, Search Ads si remarketing. Feed-ul de produse se actualizeaza automat pentru listari precise in Google.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat costa sa folosesc Gomag Campanii?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Functionalitatea Gomag Campanii este inclusa in platforma. Platesti doar bugetul de reclame Google Ads pe care il setezi tu.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce ROAS obtin magazinele cu Gomag Campanii?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Rezultatele variaza pe nise, dar multe magazine Gomag obtin ROAS de 5:1 pana la 15:1, depinzand de nisa, pret mediu si competitie.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum se sincronizeaza produsele cu Google?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Gomag genereaza automat un feed de produse actualizat cu preturi, stocuri, imagini si descrieri, sincronizat cu Google Merchant Center.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Pot folosi Gomag Campanii impreuna cu alte canale?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Da. Gomag Campanii se concentreaza pe Google Ads, dar platforma integreaza si Facebook Pixel, theMarketer si alte canale pentru o strategie omnichannel.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum monitorizez performanta campaniilor?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Direct din panoul Gomag vezi click-uri, conversii, cost si ROAS. Pentru analiza detaliata, conecteaza Google Analytics 4 integrat nativ.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce este Gomag Campanii?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gomag Campanii este functionalitatea integrata care permite lansarea si gestionarea campaniilor Google Ads direct din platforma Gomag, fara cunostinte tehnice avansate.\"}},{\"@type\":\"Question\",\"name\":\"Am nevoie de experienta cu Google Ads pentru Gomag Campanii?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nu. Gomag Campanii simplifica procesul si automatizeaza configurarea. 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