{"id":24082,"date":"2024-04-02T08:00:33","date_gmt":"2024-04-02T05:00:33","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=24082"},"modified":"2026-04-17T17:10:43","modified_gmt":"2026-04-17T14:10:43","slug":"template-uri-mai-multi-clienti-trafic-si-vanzari","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/","title":{"rendered":"47 de template-uri prin care poti obtine mai multi clienti, trafic si vanzari"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pentru ca te asteapta muuuult de tot de parcurs in acest articol, vom trece rapid peste introducere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checklist-urile si sabloanele de mai jos iti sunt utile in diverse stadii si pentru diverse componente ale <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">afacerii tale online<\/span><\/a><span style=\"font-weight: 400;\">, asa ca sfatul meu e sa salvezi materialul la favorite, astfel incat sa il gasesti usor de fiecare data cand ai nevoie de el.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De la organizarea magazinului pentru trafic si conversii, pana la marketing, branding, extinderea fluxurilor de venituri si logistica, vei gasi cate ceva din toate \ud83d\ude42\u00a0<\/span><!--more--><\/p>\n<p style=\"background:#f0f7ff;border-left:4px solid #2196F3;padding:12px 16px;margin:15px 0;font-size:14px;color:#1a1a1a;\">[Articol actualizat in aprilie 2026]<\/p>\n<p><span style=\"font-weight: 400;\">Template-urile de marketing si vanzari sunt acceleratoare de crestere pentru orice magazin online \u2013 reduc timpul de implementare cu pana la 70% si cresc consistenta comunicarii cu clientii. Platforma <a href=\"https:\/\/www.gomag.ro\" target=\"_blank\" rel=\"noopener\">Gomag<\/a>, cu peste 4.500 de magazine active si 151 de aplicatii native, ofera instrumente integrate pentru aplicarea acestor template-uri: de la Email Bot pentru automatizarea email-urilor, la Editor Pagini pentru landing page-uri si <a href=\"https:\/\/www.gomag.ro\/insights\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a> pentru masurarea rezultatelor. In 2025, magazinele Gomag au generat un GMV cumulat de peste 2.5 miliarde RON (+14% YoY).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa ca spor la citit si, mai important, spor la implementat!<\/span><\/p>\n<h2><b>Cuprins: 47 de template-uri prin care poti obtine mai multi clienti, trafic si vanzari<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Template: Modelul de business<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Template: Buyer Persona &#8211; cum construiesti avatarul clientului ideal<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Template: Planul de afaceri<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Template: Ce trebuie sa ai in back-end pentru ca magazinul tau sa functioneze brici<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Template: Bannere &amp; Grafice pentru magazinul tau online<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Template: Organizarea paginii de home in magazin<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Template: Organizarea paginilor de categorie<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Template: Organizarea paginilor de produs<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Template: Cum cresti AOV in magazinul online<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Template: Logistica magazinului tau. Procese si proceduri<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Template: Ambalarea produselor. Ce sa nu uiti<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Template: Constructia unui landing page<\/a><\/strong><\/li>\n<li><strong><a href=\"#13\">Template: SEO on-site pentru un magazin online<\/a><\/strong><\/li>\n<li><strong><a href=\"#14\">Template: SEO off-site pentru un magazin online<\/a><\/strong><\/li>\n<li><strong><a href=\"#15\">Template: Strategia PPC pentru magazinul tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#16\">Template: Strategia de Facebook Marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#17\">Template: Strategia de promovare pe Instagram<\/a><\/strong><\/li>\n<li><strong><a href=\"#18\">Template: Strategia de promovare pe TikTok<\/a><\/strong><\/li>\n<li><strong><a href=\"#19\">Template: Strategia de promovare pe YouTube<\/a><\/strong><\/li>\n<li><strong><a href=\"#20\">Template: Strategia de lead generation pentru magazinul online<\/a><\/strong><\/li>\n<li><strong><a href=\"#21\">Template: Strategia de email marketing catre abonati<\/a><\/strong><\/li>\n<li><strong><a href=\"#22\">Template: Strategia de email marketing catre clientii existenti<\/a><\/strong><\/li>\n<li><strong><a href=\"#23\">Template: Fidelizarea clientilor si programul de loialitate<\/a><\/strong><\/li>\n<li><strong><a href=\"#24\">Template: Cum folosesti video-ul ca parte integranta in sales funnel-ul tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#25\">Template: Programul de afiliere<\/a><\/strong><\/li>\n<li><strong><a href=\"#26\">Template: Cum recuperezi cosurile abandonate<\/a><\/strong><\/li>\n<li><strong><a href=\"#27\">Template: Procesul de testare pentru magazinul online<\/a><\/strong><\/li>\n<li><strong><a href=\"#28\">Template: Recenzii &amp; testimoniale &#8211; cum le obtii<\/a><\/strong><\/li>\n<li><strong><a href=\"#29\">Template: Ce include o oferta promotionala atragatoare<\/a><\/strong><\/li>\n<li><strong><a href=\"#30\">Template: Componentele campaniei de marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#31\">Template: Tehnici &amp; tactici pentru blogul magazinului online<\/a><\/strong><\/li>\n<li><strong><a href=\"#32\">Template: Strategia de content marketing in eCommerce<\/a><\/strong><\/li>\n<li><strong><a href=\"#33\">Template: Titluri &amp; Subiecte de email puternice<\/a><\/strong><\/li>\n<li><strong><a href=\"#34\">Template: Kit-ul de media al unui magazin online<\/a><\/strong><\/li>\n<li><strong><a href=\"#35\">Template: SMS Marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#36\">Template: Strategia de automatizare in magazinul tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#37\">Template: Email-ul de confirmare comanda<\/a><\/strong><\/li>\n<li><strong><a href=\"#38\">Template: Email-ul aniversar<\/a><\/strong><\/li>\n<li><strong><a href=\"#39\">Template: Branding pentru magazinul tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#40\">Template: Bugetarea pentru marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#41\">Template: Analiza datelor si a rapoartelor<\/a><\/strong><\/li>\n<li><strong><a href=\"#42\">Template pentru cresterea productivitatii<\/a><\/strong><\/li>\n<li><strong><a href=\"#43\">Template: Fotografiile de produs in magazinul tau<\/a><\/strong><\/li>\n<li><strong><a href=\"#44\">Template: Formule de copywriting care functioneaza<\/a><\/strong><\/li>\n<li><strong><a href=\"#45\">Template: Identificarea diferentiatorilor<\/a><\/strong><\/li>\n<li><strong><a href=\"#46\">Template: Extinderea pe multiple canale de vanzari<\/a><\/strong><\/li>\n<li><strong><a href=\"#47\">Template: Extinderea afacerii cross-border<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Template: Modelul de business<\/b><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24084 size-full\" title=\"model-de-business-canvas\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/model-de-business-canvas.png\" alt=\"model-de-business-canvas\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/model-de-business-canvas.png 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/model-de-business-canvas-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/model-de-business-canvas-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/model-de-business-canvas-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/b><\/p>\n<h3><b>Modelul meu de business:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<h4><b>Care este propunerea mea unica de valoare, ce ma face diferit de ceilalti?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce valoare aduc in viata clientilor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rezolv problemele din viata clientilor mei? Ce probleme?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Catre ce nevoi ale clientilor ma adresez?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce produs \/ produse ofer fiecarui segment de clienti?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valoarea oferita e despre ceva ce le-ar placea sa aiba (ceva ce au de castigat)? Ce?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valoarea oferita e despre ceva ce ei urasc (rezolvarea unei dureri\/probleme)?<\/span><\/li>\n<\/ul>\n<p><b>Propunerea mea unica de valoare este:<\/b><\/p>\n<table style=\"width: 779px; height: 85px;\">\n<tbody>\n<tr>\n<td style=\"width: 770.6px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Cine sunt clientii mei?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cine sunt clientii mei cei mai importanti?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru cine creez de fapt valoare?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum arata clientul meu ideal? (foloseste sablonul pentru crearea avatarului de client din modulul Academia, il gasesti in platforma)<\/span><\/li>\n<\/ul>\n<p><b>Clientii catre care ma adresez sunt:<\/b><\/p>\n<table style=\"width: 779px; height: 85px;\">\n<tbody>\n<tr>\n<td style=\"width: 770.6px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Care sunt canalele prin care comunic cu clientii?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pe ce canale doresc clientii mei sa ii contactez?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prin ce canale ajung la ei acum?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce canal dintre toate functioneaza cel mai bine acum?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum sunt integrate canalele mele?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care este cel mai eficient canal ca si cost?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum integrez canalele folosite cu obiceiurile si rutina clientilor mei?<\/span><\/li>\n<\/ul>\n<p><b>Canalele mele de comunicare si marketing sunt:<\/b><\/p>\n<table style=\"width: 779px; height: 85px;\">\n<tbody>\n<tr>\n<td style=\"width: 770.6px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>In ce fel creez relatia cu clientii si cum o intretin?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce fel de relatie se asteapta fiecare segment de clienti sa intretin cu ei?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce tipuri de relatie am implementat pana acum?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum se integreaza acestea cu restul modelului meu de business (in special la nivel de costuri \/ venituri \/ activitati cheie?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cat ma costa sa intretin acest tip de relatii cu clientii mei?<\/span><\/li>\n<\/ul>\n<p><b>Relatia cu clientii mei va decurge astfel:<\/b><\/p>\n<table style=\"width: 779px; height: 85px;\">\n<tbody>\n<tr>\n<td style=\"width: 770.6px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Care sunt sursele mele de venit?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru ce sunt dispusi cu adevarat clientii mei sa plateasca?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dar acum, pentru ce platesc?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum platesc momentan clientii?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum le-ar placea sa plateasca?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cat contribuie fiecare sursa de venit la incasarile totale?<\/span><\/li>\n<\/ul>\n<p><b>Sursele mele de venit sunt:<\/b><\/p>\n<table style=\"width: 779px; height: 85px;\">\n<tbody>\n<tr>\n<td style=\"width: 770.6px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Care sunt resursele mele cheie?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru ca propunerea mea unica de valoare sa reziste, de ce resurse am nevoie?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru canalele de distributie, de ce resurse am nevoie?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru managementul relatiei cu clientii, de ce resurse am nevoie?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru ca sursele de venit sa fie viabile, de ce resurse am nevoie?<\/span><\/li>\n<\/ul>\n<p><b>Resursele mele cheie sunt:<\/b><\/p>\n<table style=\"width: 779px; height: 85px;\">\n<tbody>\n<tr>\n<td style=\"width: 770.6px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Care sunt activitatile mele cheie?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De ce activitati cheie am nevoie pentru ca propunerea de valoare sa functioneze?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce activitati cheie necesita canalele mele de distributie?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce activitati cheie necesita managementul relatiei cu clientii mei?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce activitati cheie necesita sursele de venit?<\/span><\/li>\n<\/ul>\n<p><b>Activitatile mele cheie sunt:<\/b><\/p>\n<table style=\"width: 779px; height: 85px;\">\n<tbody>\n<tr>\n<td style=\"width: 770.6px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Care este structura mea de costuri?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care sunt cele mai importante costuri ce tin de modelul meu de business?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care sunt cele mai scumpe resurse cheie?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care sunt cele mai scumpe activitati cheie?<\/span><\/li>\n<\/ul>\n<p><b>Costurile mele includ urmatoarele:<\/b><\/p>\n<table style=\"width: 779px; height: 85px;\">\n<tbody>\n<tr>\n<td style=\"width: 770.6px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Cine sunt principalii mei parteneri?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cine sunt partenerii mei cheie?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cine sunt principalii mei furnizori?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce resurse cheie cumpar de la partenerii mei?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce activitati cheie fac partenerii mei?<\/span><\/li>\n<\/ul>\n<p><b>Partenerii mei principali sunt:<\/b><\/p>\n<table style=\"width: 779px; height: 85px;\">\n<tbody>\n<tr>\n<td style=\"width: 770.6px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/idei-afaceri-mici-medii-marketing-vanzari\/\"><b>365 de idei pentru afaceri mici si medii [marketing &amp; vanzari]<\/b><\/a><a name=\"2\"><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><strong>2. Template: Buyer Persona &#8211; cum construiesti avatarul clientului ideal<\/strong><\/h2>\n<p><b><\/b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24136 size-full\" title=\"template-buyer-persona\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-buyer-persona.png\" alt=\"template-buyer-persona\" width=\"2160\" height=\"1215\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-buyer-persona.png 2160w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-buyer-persona-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-buyer-persona-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-buyer-persona-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2160px, 100vw\" \/><\/p>\n<h3><b>Set de intrebari pentru gasirea avatarului de client<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Creeaza un chestionar cu Google Forms sau orice alt instrument si invita clientii sa iti raspunda (le poti oferi o reducere sau alt cadou in schimbul raspunsurilor).<\/span><\/p>\n<ol>\n<li><b>Varsta\u00a0<\/b><\/li>\n<li><b>Sex <\/b><span style=\"font-weight: 400;\">(feminin, masculin)<\/span><\/li>\n<li><b>Statul civil<\/b><span style=\"font-weight: 400;\"> (intr-o relatie, casatorit, necasatorit, divortat)<\/span><\/li>\n<li><b> Mediu de provenienta<\/b><span style=\"font-weight: 400;\"> (urban, rural)<\/span><\/li>\n<li><b>Nivelul de educatie<\/b><span style=\"font-weight: 400;\"> (ultima institutie de invatamant absolvita, profilul studiat etc.)<\/span><\/li>\n<li><b>Care este domeniul tau de activitate? <\/b><span style=\"font-weight: 400;\">(ex. comertul cu ridicata si amanuntul, transport, constructii, intermediere financiara, tranzactii imobiliare etc)<\/span><\/li>\n<li><b>In ce industrie lucrezi?<\/b><span style=\"font-weight: 400;\"> (ex. IT&amp;C, fashion, home&amp;deco, articole pentru copii, turism etc.)<\/span><\/li>\n<li><b>Care este marimea firmei in care lucrezi?<\/b><\/li>\n<li><b>Care este pozitia pe care o ocupi in cadrul firmei?<\/b><\/li>\n<li><b>Care sunt activitatile dintr-o zi obisnuita la locul de munca?<\/b><\/li>\n<li><b>De ce cunostinte si instrumente ai nevoie la locul de munca?<\/b><span style=\"font-weight: 400;\"> (ex. aplicatii de organizare a timpului, studii de management a unei echipe, cunostinte de prelucrare a diverse materiale, vanzare etc.)<\/span><\/li>\n<li><b>Cum inveti informatii noi pentru locul tau de munca sau pentru dezvoltarea personala? <\/b><span style=\"font-weight: 400;\">(ex. citesc carti, bloguri, diferite publicatii, particip la cursuri etc.)<\/span><\/li>\n<li><b>Ce carti, publicatii sau bloguri citesti?<\/b><\/li>\n<li><b>Ce iti doresti sa obtii pe plan personal?<\/b><span style=\"font-weight: 400;\"> (ex. mai mult timp, pentru familie, pentru prieteni, calatorii etc.)<\/span><\/li>\n<li><b> Cum iti ocupi timpul liber?<\/b><span style=\"font-weight: 400;\"> Care sunt hobby-urile tale?<\/span><\/li>\n<li><b>Care sunt problemele pe care le intalnesti pe plan personal?\u00a0<\/b><\/li>\n<li><b>Ce doresti sa obtii pe plan profesional?<\/b><span style=\"font-weight: 400;\"> (ex. sa avansezi in cariera, sa castigi un salariu mai bun etc.)<\/span><\/li>\n<li><b>Care sunt problemele pe care le intalnesti pe plan profesional? <\/b><span style=\"font-weight: 400;\">(ex. sef \/ angajati nemultumiti, teama de a-ti asuma anumite riscuri etc.)<\/span><\/li>\n<li><b>Cum preferi sa interactionezi cu vanzatorii de produse sau servicii?<\/b><span style=\"font-weight: 400;\"> (email, telefon, live chat, intalnire etc.)<\/span><\/li>\n<li><b>Descrie o achizitie recenta<\/b><span style=\"font-weight: 400;\">. De ce ai avut nevoie de produs\/serviciu, cum ai evaluat procesul si cum te-ai decis sa cumperi produsul\/serviciul respectiv?<\/span><\/li>\n<li><b>Ce te ingrijoreaza atunci cand vine vorba de cumpararea unui produs\/serviciu? <\/b><span style=\"font-weight: 400;\">(ex. calitatea, pretul, brandul etc.)<\/span><\/li>\n<li><b>Cat de familiare iti sunt produsele\/serviciile companiei noastre? <\/b><span style=\"font-weight: 400;\">(Cunosc firma de mult timp, Doar acum am auzit de produsele\/serviciile voastre, Folosesc deja aceste produse\/servicii, Inca nu sunt sigur daca aceste produse\/servicii sunt cele mai potrivite pentru mine etc.)<\/span><\/li>\n<li><b>Ce ti-ai dori sa obtii prin achizitionarea produselor\/serviciilor noastre?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-te-promovezi-in-social-media-pe-baza-avatarelor-de-client\/\"><b>Cum te promovezi in Social Media pe baza avatarelor de client<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Template: Planul de afaceri<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24085 size-full\" title=\"planul-de-afaceri-template\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/planul-de-afaceri-template.png\" alt=\"planul-de-afaceri-template\" width=\"1414\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/planul-de-afaceri-template.png 1414w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/planul-de-afaceri-template-1280x1810.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/planul-de-afaceri-template-980x1386.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/planul-de-afaceri-template-480x679.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1414px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste in amanunt <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-afaceri\/\"><b>Planul de afaceri, de la A la Z. Cum sa deschizi un business, fara sa faci greseli<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Template: Ce trebuie sa ai in back-end pentru ca magazinul tau sa functioneze brici<\/b><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24083 size-full\" title=\"cum-deschizi-magazin-infografic\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/cum-deschizi-magazin-infografic.png\" alt=\"cum-deschizi-magazin-infografic\" width=\"800\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/cum-deschizi-magazin-infografic.png 800w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/cum-deschizi-magazin-infografic-480x1200.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 457px;\">\n<p style=\"text-align: center;\"><b>Decide<\/b><\/p>\n<\/td>\n<td style=\"width: 185px;\">\n<p style=\"text-align: center;\"><b>Pregateste<\/b><\/p>\n<\/td>\n<td style=\"width: 294px;\">\n<p style=\"text-align: center;\"><b>Activeaza<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Gama de produse<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(ce produse vinzi?)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0______________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Aleasa<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 In stoc <\/span><i><span style=\"font-weight: 400;\">(stocuri proprii, dropshipping, e-fulfillment)<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Preturi practicate\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(interval aproximativ)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">______________________<\/span><\/td>\n<td style=\"width: 185px;\"><\/td>\n<td style=\"width: 294px;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Platforma eCommerce\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(cu Gomag ai demo gratuit)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Testata<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Magazinul e live<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Nume domeniu\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(ce nume si de unde iei domeniul?)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Cumparat<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Activ<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Hosting domeniu\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(de unde il iei?)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Cumparat<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Activ<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Hosting email\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(de unde il iei? hosting, Gmail etc)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Cumparat<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Activ<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Procesator plati\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(GPayments, Netopia, Plati Online etc.)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizat contract<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Integrat cu magazinul<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Transportator \/curierat\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(GShipments, FAN Courier, Woot.ro, DPD, HelShip etc.)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizat contract<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Integrat cu magazinul<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Facturare\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(SmartBill, FGO etc.)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizat contract<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Integrat cu magazinul<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Aplicatie email\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(MailChimp, NewsMAN sau The Marketer, Active Campaign, theMarketer etc.)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Aleasa<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Integrata cu magazinul<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Sabloane email\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(confirmare comanda, creare cont, cerere review, bun venit etc.)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizate<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Active<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Gestiune comenzi\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(nume persoana responsabila)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Decis cine se ocupa<\/span><\/td>\n<td style=\"width: 294px;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Asistenta clienti\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(WhatsApp, ManyChat etc.)\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Decis cine se ocupa<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Alicatie activata<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Design \/ Tema\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(19 teme Gomag + editor gratuit)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Decis<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Activ pe site<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Logo<\/b><span style=\"font-weight: 400;\"> ______________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizat<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Activ pe site<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Bannere site\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizate<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Active pe site<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Fotografii de produs\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizate<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Active pe site<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Descrieri de produs\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">_____________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizate<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Active pe site<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Paginile importante\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(despre noi, contact, politica de confidentialitate, termeni si conditii etc.)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">______________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizata<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Activa pe site<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef<\/span><b> Google Analytics &amp; Gomag Insights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">______________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Cont realizat<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Legat la magazin<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef<\/span><b> Facebook Pixel\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">______________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Pagina FB business realizata<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Legat la magazin<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Landing page <\/b><span style=\"font-weight: 400;\">cu oferta de lansare<\/span> <i><span style=\"font-weight: 400;\">(hellobar, cronometru, marcaj)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0______________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizat<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Activ pe site<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Plan de promovare\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(SEO, FB + Instagram, reclame PPC, newslettere, afiliere, puncte de fidelitate)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">______________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizat<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Implementat<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 457px;\"><span style=\"font-weight: 400;\">\u25ef <\/span><b>Gomag Campanii<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">(ce buget vrei s\u0103 aloci pentru a avea reclame automatizate pe Google?)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">______________________<\/span><\/td>\n<td style=\"width: 185px;\"><span style=\"font-weight: 400;\">\u25a2 Realizat<\/span><\/td>\n<td style=\"width: 294px;\"><span style=\"font-weight: 400;\">\u25a1 Implementat<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-deschizi-un-magazin-online\/\"><b>Cum sa deschizi un magazin online cu Gomag \u2013 Ghid pas cu pas pentru creare magazin<\/b><\/a><b><\/b><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Template: Bannere &amp; Grafice pentru magazinul tau online<\/b><\/h2>\n<h3><strong>\u25ef Ce bannere vrei sa ai in site?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Banner carousel &#8211;<\/b><span style=\"font-weight: 400;\"> 1 banner care se afiseaza in partea de sus a homepage-ului si\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">atrage atentia clientului asupra ce trebuie sa stie in principal despre magazin. Poti adauga mai multe, dar bunele practici recomanda sa ai doar 1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Bannere principale (homepage)<\/b><span style=\"font-weight: 400;\"> &#8211; atragi atentia asupra celor mai importante oferte sau categorii<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Bannere secundare (homepage) &#8211;<\/b><span style=\"font-weight: 400;\"> daca ai informatii in plus, pe care clientii trebuie sa le stie (sau link spre blog, materiale descarcabile etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Banner in pagina de categorie\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Banner in pagina de cos<\/b><span style=\"font-weight: 400;\"> &#8211; daca ai un cod de reducere sau vrei sa le reamintesti oamenilor ca au transport gratuit dupa o anumita suma<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Banner in pagina de finalizare comanda<\/b><span style=\"font-weight: 400;\"> &#8211; poti sa prezinti un testimonial<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2<\/span><b> Pagina de confirmare comanda, dupa finalizarea comenzii <\/b><span style=\"font-weight: 400;\">&#8211; sa inviti clientii sa faca o anumita actiune<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24088 size-full\" title=\"checklist design\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-design.png\" alt=\"checklist design\" width=\"1414\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-design.png 1414w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-design-1280x1810.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-design-980x1386.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-design-480x679.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1414px, 100vw\" \/><\/p>\n<h3><strong>\u25ef Respecta dimensiunile recomandate pentru bannere, in functie de locul unde apar:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u25a2 Banner <\/span><b>carousel &#8211; <\/b><b>1920 px X 580 px<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Bannere <\/span><b>principale <\/b><span style=\"font-weight: 400;\">(homepage) &#8211; <\/span><b>410 px X 560 px<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Bannere <\/span><b>secundare <\/b><span style=\"font-weight: 400;\">(homepage) <\/span><b>&#8211; <\/b><b>600 px X 600 px<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Banner <\/span><b>in pagina de categorie &#8211; <\/b><b>1080 px X 300 px<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Banner <\/span><b>in pagina de cos &#8211; <\/b><b>1920 px X inaltime cat doresti tu<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Banner in pagina<\/span><b> de finalizare comanda &#8211; <\/b><b>600 px X\u00a0 inaltime cat doresti tu<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2<\/span> <span style=\"font-weight: 400;\">Pagina <\/span><b>de confirmare comanda, <\/b><span style=\"font-weight: 400;\">dupa finalizarea comenzii <\/span><b>&#8211; <\/b><b>570 px X 370 px<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Banner in <\/span><b>subcategorie <\/b><span style=\"font-weight: 400;\">afisata in meniul principal &#8211; <\/span><b>330 px X 420 px<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Icon-urile de trust<\/b><span style=\"font-weight: 400;\"> (unde afisezi transport gratuit peste o anumita suma si alte beneficii pe care le oferi &#8211; <\/span><b>40 px X 40 px<\/b><\/p>\n<p><b>Pont! Afiseaza bannere direct in paginile dorite prin aplicarea de sectiuni dedicate sau Continut Promo.<\/b><\/p>\n<h3><strong>\u25ef Ce sa se regaseasca in bannere:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Mesajul principal <\/b><span style=\"font-weight: 400;\">&#8211; Titlul si \/ sau subtitlul (daca e nevoie). Ce e mai important trebuie scris cu o dimensiune mai mare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Imagine compusa<\/b><span style=\"font-weight: 400;\"> intr-un program de editare cu produsele tale sau<\/span><b> fotografie cu produsul in timp ce este folosit<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Call-to-action<\/b><span style=\"font-weight: 400;\"> &#8211; indicat sa fie sub forma de buton<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 <\/span><b>Spatii negative<\/b><span style=\"font-weight: 400;\"> &#8211; banner-ul sa nu fie extrem de incarcat, fiecare element component sa se poata vedea clar<\/span><b><\/b><\/p>\n<h3><strong>\u25ef Lista site-uri de unde poti lua imagini gratuite din care sa iti faci bannere:<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener\"><b>Pixabay<\/b><\/a><\/li>\n<li><a href=\"https:\/\/www.pexels.com\/\" target=\"_blank\" rel=\"noopener\"><b>Pexels<\/b><\/a><\/li>\n<li><a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\"><b>Unsplash<\/b><\/a><\/li>\n<li><a href=\"https:\/\/graphicburger.com\/\" target=\"_blank\" rel=\"noopener\"><b>Graphic Burger<\/b><\/a><\/li>\n<li><a href=\"https:\/\/www.pikwizard.com\/\" target=\"_blank\" rel=\"noopener\"><b>Pikwizard<\/b><\/a><\/li>\n<li><a href=\"https:\/\/picjumbo.com\/\" target=\"_blank\" rel=\"noopener\"><b>PicJumbo<\/b><\/a><\/li>\n<li><a href=\"https:\/\/freerangestock.com\/\" target=\"_blank\" rel=\"noopener\"><b>Freerange<\/b><\/a><\/li>\n<li><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\"><b>Canva<\/b><\/a><\/li>\n<li><a href=\"https:\/\/www.remove.bg\/\" target=\"_blank\" rel=\"noopener\"><b>Remove.bg<\/b><\/a> <span style=\"font-weight: 400;\">&#8211; pentru eliminarea fundalului din imagini<\/span><\/li>\n<\/ul>\n<h4><strong>\u25ef Textul de pe banner:<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u25a2 Sa fie <\/span><b>scurt<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Daca e mai lung, sparge textul in<\/span><b> titlu si subtitlu<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Sa ii spuna omului clar ce <\/span><b>beneficii <\/b><span style=\"font-weight: 400;\">castiga de la tine<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scoate beneficiile in evidenta<\/b><span style=\"font-weight: 400;\">: fie le notezi text, fie le reprezinti grafic incadrate diferit fata de celelalte elemente din banner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beneficiile pot fi generate de natura produselor <\/b><span style=\"font-weight: 400;\">(ex. ce fac ele pentru client) sau pot fi <\/span><b>ceva extra<\/b><span style=\"font-weight: 400;\">, pe care il oferi tu ca afacere (ex. o reducere, un pachet, serviciu de impachetare, ambalare speciala, consultanta la alegerea produsului, demo etc.)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u25a2 Sa <\/span><b>nu fie un slogan abstract,<\/b><span style=\"font-weight: 400;\"> pe care il intelegi doar tu<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Sa dea de inteles clientilor <\/span><b>pentru cine este magazinul<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Asigura-te ca<\/span><b> legi banner-ul de o pagina reprezentativa<\/b><span style=\"font-weight: 400;\">, cu link, nu e afisat pe site doar decorativ.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u25ef<\/span> Actualizeaza bannere-le<span style=\"font-weight: 400;\"> atunci cand ai o campanie noua, nu lasa acelasi banner intotdeauna.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-un-banner-magazin-online\/\"><b>Cum sa faci un banner \u2013 15 Idei si Exemple bannere pentru Magazin Online<\/b><\/a><b><\/b><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Template: Organizarea paginii de home in magazin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Ai un homepage care e simplu vizual, fara sa fie supraincarcat?<\/b><span style=\"font-weight: 400;\"> (cu cat afisezi mai multe elemente, cu atat e mai greu de inteles)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Ai limitat numarul de elemente afisate in homepage? <\/b><span style=\"font-weight: 400;\">(meniu, banner principal, optional bannere secundare, icon-uri de trust, produse noi \/ produse la reducere, testimoniale, footer &#8211; cu link-uri spre paginile principale si datele firmei)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Ai afisat cele mai importante lucruri in partea de sus a paginii?<\/b><span style=\"font-weight: 400;\"> (Cine esti? Ce faci? Pentru cine? Ce au ei de castigat? Ai vreo oferta speciala?)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Respecti regulile de ierarhie a informatiei in partea de sus a paginii? <\/b><span style=\"font-weight: 400;\">(buton CTA, oferta, propunerea unica de valoare)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Iti afisezi propunerea unica de valoare in primul ecran? <\/b><span style=\"font-weight: 400;\">(cel mai bine o incluzi in textul de pe banner, impreuna cu un buton CTA)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai un buton CTA pe bannerul carousel afisat in homepage?<\/b><span style=\"font-weight: 400;\"> (ex. adauga in cos, vezi oferta, vezi detalii, afla mai multe, alege, incepe etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Ai un singur banner carousel in homepage?<\/b><\/p>\n<p><b>\u26aa Daca adaugi bannere principale \/ secundare,<\/b><span style=\"font-weight: 400;\"> le folosesti pentru a atrage atentia asupra celor mai vandute categorii de produse \/ landing page special?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Ai un meniu de navigare usor de inteles?<\/b><span style=\"font-weight: 400;\"> (max. 8 categorii parinte, cu subcategorii daca e necesar, care au nume descriptive si pe care oamenii le inteleg). Daca nu il supraincarci, in meniu poti adauga link-uri spre blog, pagina despre noi sau alte landing page-uri cu informatii importante.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum sa faci un homepage care atrage vanzari\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/lR1C26xB8dk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">\u26aa<\/span><b> Iti afisezi Noutatile si \/ sau Reducerile in homepage?<\/b><span style=\"font-weight: 400;\"> (alege insa un numar limitat de produse)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Afisezi produse vizualizate recent, pentru utilizatorii care se intorc in site? <\/b><span style=\"font-weight: 400;\">(e o metoda buna de personalizare)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Ai adaugat o descriere in homepage, in partea de jos?<\/b><span style=\"font-weight: 400;\"> (pentru a-i spune omului cine esti, ce vrei sa ii vinzi, ce beneficii are, cum ii oferi o experienta mai buna de cumparare etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Folosesti bannere de tip icon-uri de trust pentru a sublinia principalele beneficii pentru clienti \/ care sunt diferentiatorii tai? <\/b><span style=\"font-weight: 400;\">(daca oferi transport gratuit, sau daca ai un cost fix de livrare, daca oferi garantii extinse, o perioada de retur extinsa, ambalare pentru cadou, consultanta gratuita, ridicare de la sediu etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Afisezi recenzii si testimoniale?<\/b><span style=\"font-weight: 400;\"> (pot fi preluate din recenziile de produs sau testimoniale primite de pe orice canal de la clienti)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai o casuta de cautare afisata vizibil in partea de sus a paginii?<\/b><\/p>\n<p><b>\u26aa Folosesti hello bar in homepage pentru a urgenta oamenii sa faca o actiune in magazin? <\/b><span style=\"font-weight: 400;\">(cu numaratoare inversa, info despre oferte sau discount-uri, beneficii de tip livrare a doua zi etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Ai adaugat link-urile importante in footer?<\/b><span style=\"font-weight: 400;\"> (despre noi &#8211; daca nu apare sus in meniu, termeni si conditii, politica de confidentialitate, cookies, contact, metode de plata, metode de livrare, politica de retur, garantia produselor, Rezolvarea disputelor online &#8211; SOL, ANPC, Cum cumpar + orice altceva mai e necesar)<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u26aa<\/span> Oferi optiuni oamenilor sa ramana in contact cu tine?<span style=\"font-weight: 400;\"> (formular preluare adresa pentru trimitere newsletter, link-uri spre conturile Social Media, date de contact &#8211; telefon, email, orar)<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/prima-pagina-din-magazinul-tau\/\"><b>Ce au in comun prima pagina din magazinul tau Gomag, conversiile si palinca<\/b><\/a><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>7. Template: Organizarea paginilor de categorie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai ales un nume simplu, clar de inteles si descriptiv pentru categorii?<\/b><span style=\"font-weight: 400;\"> (nu te joci cu cuvinte pe care le intelegi numai tu, sau cuvinte cu dublu sens = oamenii trebuie sa inteleaga din prima)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Reduci numarul categoriilor la max. 8 categorii parinte,<\/b><span style=\"font-weight: 400;\"> restul informatiilor pot fi incluse in subcategorii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Folosesti un tip de afisare potrivit?<\/b><span style=\"font-weight: 400;\"> Afisarea grila de imagini e buna daca fotografiile sunt cele care conving clientii (ex. bijuterii); afisarea in lista e mai eficienta daca clientul are nevoie de mai multe informatii, pe langa fotografia de produs (ex. camere foto, baterii, calculatoare etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai un stil consistent pentru imagini? <\/b><span style=\"font-weight: 400;\">(tip de imagine, fundalul imaginilor, daca exista spatiu alb in jurul produselor, marimea produselor in imagine, unghiul de fotografiere). Daca toate acestea sunt la fel, sunt mai usor de scanat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai o structura buna pentru informatiile aferente fiecarui produs?<\/b><span style=\"font-weight: 400;\"> (acelasi tip de informatie: nume, pret, rating, descriere scurta etc. &#8211; daca afisezi informatii, alege cate, cu suficient spatiu alb intre ele, pentru a putea fi citite)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Oferi optiunea de filtrare? <\/b><span style=\"font-weight: 400;\">(mai ales daca ai multe produse)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Afisezi filtre relevante pentru fiecare categorie in parte? <\/b><span style=\"font-weight: 400;\">(nu aceleasi pentru toate, daca n-au nici un sens sa se afle acolo)<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13857920\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai plasat cele mai folosite filtre cat mai sus in ecran?<\/b><\/h3>\n<p><b>\u26aa Permiti clientilor sa selecteze mai multe filtre deodata?<\/b><\/p>\n<p><b>\u26aa Ai un mod de afisare conform asteptarilor pentru filtre?<\/b><span style=\"font-weight: 400;\"> (ori in partea stanga a ecranului &#8211; daca ai multe filtre, ori intr-o bara orizontala deasupra produselor &#8211; de obicei, daca ai putine filtre)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Oferi optiuni de sortare?<\/b><span style=\"font-weight: 400;\"> (pentru unii e important sa poata sorta produsele in functie de pret, rating, top produse, produse cu discount etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Functionalitatea de sortare e afisata in coltul dreapta sus deasupra listei cu produse<\/b><span style=\"font-weight: 400;\"> din categorie? (acolo sunt obisnuiti clientii sa o gaseasca)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Afisezi clar numele produselor din pagina?<\/b><\/p>\n<p><b>\u26aa Ai butoane CTA la fiecare produs,<\/b><span style=\"font-weight: 400;\"> pentru a-i ghida pe clienti mai departe in funnel? (ex. Adauga in cos)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Afisezi pretul produselor,<\/b><span style=\"font-weight: 400;\"> inclusiv pretul intreg taiat daca oferi discount?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Diferentiezi anumite produse cu marcaje promotionale?<\/b><span style=\"font-weight: 400;\"> (bestseller, nou, in trend, +cadou, discount etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">I<\/span><b>ti afisezi cele mai populare si cumparate produse in partea de sus<\/b><span style=\"font-weight: 400;\"> a paginii de categorie?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai pagini de categorie speciale pentru Noutati, Reduceri, Bestsellers etc.?<\/b><span style=\"font-weight: 400;\"> (pentru a-i pune pe clienti in buying mode)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai descrieri pentru paginile de categorie<\/b><span style=\"font-weight: 400;\">, in partea de sus sau de jos sub lista cu produse? (pentru SEO, care includ cuvinte cheie si beneficii despre categoria respectiva)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/paginile-de-categorie-magazinul-tau-online\/\"><b>Cum sa optimizezi paginile de categorie in magazinul tau online<\/b><\/a><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>8. Template: Organizarea paginilor de produs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai un nume descriptiv pentru produs?<\/b><\/p>\n<p><b>\u26aa Folosesti structura clasica pentru primul ecran al paginii de produs?<\/b><span style=\"font-weight: 400;\"> (pe web, fotografiile si galeria de imagini sunt plasate in stanga ecranului, iar detaliile de produs &#8211; nume, pret, variante de produs, 2-3 beneficii principale, buton adauga in cos &#8211; in dreapta)<\/span><\/p>\n<p><b>\u26aa Imaginea principala de produs este atragatoare?<\/b><\/p>\n<p><b>\u26aa Ai o galerie cu multiple imagini de produs, 6-8?<\/b><span style=\"font-weight: 400;\"> (produsul pe fundal alb, cadre din toate partile, produsul in timp ce este folosit)<\/span><\/p>\n<p><b>\u26aa Galeria afiseaza thumbnails pentru celelalte imagini prezente <\/b><span style=\"font-weight: 400;\">(daca sunt mai mult decat 2)?<\/span><\/p>\n<p><b>\u26aa Imaginile din galerie pot fi glisate pe mobil (swipe)?<\/b><\/p>\n<p><b>\u26aa Ai imagini pentru fiecare varianta de produs?<\/b><\/p>\n<p><b>\u26aa Cand clientul alege o varianta a produsului imaginea se schimba automat<\/b><span style=\"font-weight: 400;\"> pentru a afisa varianta aleasa?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Este butonul de adaugare in cos cel mai vizibil din ecran?<\/b><span style=\"font-weight: 400;\"> (e recomandat ca expresia afisata sa fie \u201c Adauga in cos\u201d)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Este pretul produsului afisat vizibil, in primul ecran,<\/b><span style=\"font-weight: 400;\"> in apropierea butonului de adaugare in cos?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Afisezi clar orice alt cost aditional?<\/b><span style=\"font-weight: 400;\"> (costurile de transport, costurile extra in caz ca vrea sa adauge ceva la produs sau sa il personalizeze)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Daca produsul e la promotie, afisezi clar pretul intreg taiat, pe langa pretul redus?<\/b><span style=\"font-weight: 400;\"> (omul trebuie sa inteleaga cat economiseste)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Oferi multiple metode de plata? <\/b><span style=\"font-weight: 400;\">(ramburs, plata cu cardul, plata in rate &#8211; daca practici preturi mai mari)<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u26aa<\/span><b> Afisezi recenzii de produs?<\/b><\/h3>\n<p><iframe loading=\"lazy\" title=\"Cum sa faci o pagina de produs care vinde\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/pXXhO-2kSq8?start=16&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>\u26aa Afisezi ratingul produselor pe baza recenziilor primite de la clienti?<\/b><\/p>\n<p><b>\u26aa Afisezi selectori <\/b><span style=\"font-weight: 400;\">(in loc de lista drop-down) <\/span><b>pentru alegerea variantelor de produs?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Le pui la dispozitia clientilor un ghid de marimi <\/b><span style=\"font-weight: 400;\">(daca vinzi astfel de produse)? (in Gomag poti activa un pop-up specific cu un ghid de marimi)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Pui la dispozitia clientilor informatii privitoare la unitati de masura<\/b><span style=\"font-weight: 400;\">, daca vinzi astfel de produse? (marime, grosime, greutate, lungime etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Sunt textele de produs usor de citit? <\/b><span style=\"font-weight: 400;\">(folosesti un font clasic, cu care oamenii sunt obisnuiti, la o dimensiune usor de citit)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Sunt informatiile din descrierea de produs usor de scanat?<\/b><span style=\"font-weight: 400;\"> (folosesti spatii albe, structurezi textul cu intertitluri scrise mai mare, boldate, folosesti enumerari sau liste punctate etc)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> In descrierea de produs, ii explici omului care sunt beneficiile, nu doar functionalitatile?<\/b><span style=\"font-weight: 400;\"> (functionalitati = ce face produsul, dimensiuni, specificatii; beneficii = ce obtine clientul cu ajutorul produsului)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai o descriere de produs simplificata pe care sa o afisezi la inceputul descrierii? <\/b><span style=\"font-weight: 400;\">(unii clienti nu au rabdare sa citeasca toate detaliile, dar apreciaza ca le spui despre beneficii in 2-3 paragrafe sau o scurta lista pe puncte)<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai adaugat imagini si video in descrierea de produs?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai scris intrebari &amp; raspunsuri frecvente despre produs?<\/b><span style=\"font-weight: 400;\"> (raspunzi la obiectiile din mintea clientilor, raspunsuri la intrebarile primite de agentii de vanzari si asistenta, politica de retur, durata livrarii etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Daca oferi transport gratuit dupa o anumita limita, il promovezi?<\/b><span style=\"font-weight: 400;\"> (faci recomandari de produse complementare, pentru ca valoarea cosului sa ajunga la limita pentru transport gratuit)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai afisat recomandari de produse cross-sell? <\/b><span style=\"font-weight: 400;\">(produse complementare, eventual legate macro de categoria din care face parte produsul)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Folosesti stimuli de urgentare? <\/b><span style=\"font-weight: 400;\">(numaratoare inversa, livrare a doua zi, flash sale, happy hour, cantitate limitata)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai un exit pop-up pentru cei care au intentia sa iasa <\/b><span style=\"font-weight: 400;\">fara sa cumpere nimic?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai o casuta de live chat<\/b><span style=\"font-weight: 400;\"> care se deschide la un anumit interval de timp dupa ce clientul a intrat pe pagina de produs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/16-elemente-esentiale-pentru-pagina-de-produs\/\"><b>16 Elemente Esentiale Pentru Pagina De Produs<\/b><\/a><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>9. Template: Cum cresti AOV in magazinul online<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24089 size-full\" title=\"aov-checklist\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/aov-checklist.png\" alt=\"aov-checklist\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/aov-checklist.png 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/aov-checklist-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/aov-checklist-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/aov-checklist-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-valoarea-medie-a-comenzilor-magazinul-online\/\"><b>7 Actiuni care te ajuta sa cresti valoarea medie a comenzilor in magazinul online<\/b><\/a><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>10. Template: Logistica magazinului tau. Procese si proceduri<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24096 size-full\" title=\"proces-gestiune-logistica\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/proces-gestiune-logistica.png\" alt=\"proces-gestiune-logistica\" width=\"800\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/proces-gestiune-logistica.png 800w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/proces-gestiune-logistica-480x1200.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/comenzile-si-livrarile-magazin\/\"><b>Cum gestionezi comenzile si livrarile in magazinul tau online<\/b><\/a><\/p>\n<p><a name=\"11\"><\/a><\/p>\n<h2><b>11. Template: Ambalarea produselor. Ce sa nu uiti<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24090 size-full\" title=\"pregatirea-comenzilor-template\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/pregatirea-comenzilor-template.png\" alt=\"pregatirea-comenzilor-template\" width=\"800\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/pregatirea-comenzilor-template.png 800w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/pregatirea-comenzilor-template-480x1200.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cat-de-mult-conteaza-ambalajul-potrivit\/\"><b>Gandeste inauntrul cutiei: cat de mult conteaza ambalajul potrivit<\/b><\/a><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><strong>12. Template: Constructia unui landing page<\/strong><\/h2>\n<div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24103 size-full\" title=\"componente-esentiale-landing-page\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/componente-esentiale-landing-page.png\" alt=\"componente-esentiale-landing-page\" width=\"800\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/componente-esentiale-landing-page.png 800w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/componente-esentiale-landing-page-480x1200.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/div>\n<\/div>\n<div><\/div>\n<div>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\"><strong>Structura paginilor in site-ul tau este intuitiva<\/strong> &#8211; omul poate ajunge la un punct de conversie din maximum 3 click-uri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\"><strong>Banner-ul de pe homepage are un CTA puternic si instiinteaza clientii despre oferta pe care o ai acum.<\/strong> Si are link spre pagina cu oferta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Ai facut un <strong>landing page pentru oferta folosind sablonul Gomag.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Ai afisat un <strong>numar limitat de produse in landing,<\/strong> pentru ca alegerea sa poata fi facuta mai usor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Ai <strong>butoane de call-to-action<\/strong> pentru fiecare produs din landing (adauga in cos).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Folosesti si<strong> expresii de call-to-action in textele din landing page<\/strong> (comanda acum, descopera oferta, alege produsul preferat etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Landing-ul contine <strong>testimoniale<\/strong> de la clientii multumiti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">In landing, ai un <strong>cronometru<\/strong> cu numaratoare inversa pana la momentul in care expira oferta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Ai activat un <strong>hellobar cu link spre landing page-ul de oferta<\/strong>. Aici poti sa specifici ce cadou, discount sau altceva oferi, daca ai stoc limitat etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\"><strong>Ai marcat produsele bestsellers<\/strong> sau pe cele pe care vrei sa le scoti in evidenta cu marcaje promotionale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Ai activat un <strong>exit pop-up<\/strong>\u00a0cu un discount sau un cadou daca finalizeaza comanda acum.<\/span><\/p>\n<\/div>\n<div><\/div>\n<div>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/landing-page-campanii-de-marketing-online\/\"><b>Cum iti cresti vanzarile utilizand un landing page in campaniile de marketing online [Podcast]<\/b><\/a><br \/>\n<a name=\"13\"><\/a><\/p>\n<h2><b>13. Template: SEO on-site pentru un magazin online<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24105 size-full\" title=\"anatomia-strategiei-seo-on-site\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/anatomia-strategiei-seo-on-site.png\" alt=\"anatomia-strategiei-seo-on-site\" width=\"800\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/anatomia-strategiei-seo-on-site.png 800w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/anatomia-strategiei-seo-on-site-480x1200.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24107\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-seo-onsite.png\" alt=\"template-seo-onsite\" width=\"1835\" height=\"837\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-seo-onsite.png 1835w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-seo-onsite-1280x584.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-seo-onsite-980x447.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-seo-onsite-480x219.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1835px, 100vw\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24108\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tabel-seo-onsite.png\" alt=\"tabel-seo-onsite\" width=\"1875\" height=\"830\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tabel-seo-onsite.png 1875w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tabel-seo-onsite-1280x567.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tabel-seo-onsite-980x434.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tabel-seo-onsite-480x212.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1875px, 100vw\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24109\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-sablon-seo-onsite.png\" alt=\"exemplu-sablon-seo-onsite\" width=\"1888\" height=\"823\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-sablon-seo-onsite.png 1888w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-sablon-seo-onsite-1280x558.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-sablon-seo-onsite-980x427.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-sablon-seo-onsite-480x209.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1888px, 100vw\" \/><br \/>\n<span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ghid-seo-pentru-magazine-online\/\"><b>Ghid SEO pentru magazine online \u2013 Afla cum iti optimizezi magazinul in 30 de zile!<\/b><\/a><br \/>\n<a name=\"14\"><\/a><\/p>\n<h2><b>14. Template: SEO off-site pentru un magazin online<\/b><\/h2>\n<h3><b>Backlink-uri:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u26aa Verifica numarul total al site-urilor care trimit link-uri catre magazinul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Toxicity Score (indicatorul site-urilor de spam).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Relevanta pentru nisa ta, subiectul sau locatia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Domeniile de referinta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Broken Links sau backlink-urile care duc in redirect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Diversitatea textelor ancora.<\/span><\/p>\n<h3><b>NAP (Nume, Adresa, Numar de telefon)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u26aa Verifica-ti profilul tau pe diverse site-uri de listare (comparatoare de pret, motoare de cautare de nisa, site-uri de afaceri etc.), sa te asiguri ca ai consecventa in informatiile transmise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Profilele necompletate \/ pe care nu le-ai facut &#8211; incepand cu Google My Business.<\/span><\/p>\n<h3><b>Social Media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u26aa Verifica toate platformele relevante pe care ai pagini sau pe care iti poti face un profil nou.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Verifica paginile si asigura-te ca sunt actualizate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Monitorizeaza continutul recent pe acestea.<\/span><\/p>\n<h3><b>Recenzii<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u26aa Verifica site-urile mari de review-uri si vezi pe care ai profile (realizate de tine sau automat, de platformele respective).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Monitorizeaza indicatorul de perceptie generala (sentiment analysis).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Verifica sa ai informatii NAP corecte pe acestea, incluzand URL-ul catre magazinul tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Monitorizeaza impactul recenziilor in deciziile clientilor tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/elemente-de-marketing-online-si-seo\/\"><b>Elemente de marketing online si SEO care nu au voie sa lipseasca din strategia ta<\/b><\/a><br \/>\n<a name=\"15\"><\/a><\/p>\n<h2><b>15. Template: Strategia PPC pentru magazinul tau<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24110 size-full\" title=\"template-strategia-ppc-ecommerce\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-strategia-ppc-ecommerce.png\" alt=\"template-strategia-ppc-ecommerce\" width=\"1570\" height=\"940\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-strategia-ppc-ecommerce.png 1570w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-strategia-ppc-ecommerce-1280x766.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-strategia-ppc-ecommerce-980x587.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-strategia-ppc-ecommerce-480x287.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1570px, 100vw\" \/><\/p>\n<\/div>\n<div><\/div>\n<div>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Gomag Campanii Google Ads<\/b><span style=\"font-weight: 400;\"> &#8211; trebuie doar sa setezi bugetul dorit si sa activezi aplicatia, iar platforma se va ocupa automat de tot ceea ce presupune afisarea relevanta a reclamelor tale de tip Product Listing pe proprietatile Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Investeste in <\/span><b>remarketing <\/b><span style=\"font-weight: 400;\">pe multiple canale si recupereaza interesul pierdut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Fa remarketing pe cosuri,<\/b><span style=\"font-weight: 400;\"> atunci cand se poate, oferind utilizatorilor un cod de reducere care sa dea senzatia unui targ bun, de neratat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Investeste in PPC pe multiple canale<\/b><span style=\"font-weight: 400;\">, acolo unde se afla audienta ta tinta: Facebook, Instragram, TikTok, YouTube, Pinterest, Yahoo, Huawei, Spotify etc.<\/span><\/p>\n<h3><b>Sablon pentru planificarea strategiei de PPC in campaniile de marketing<\/b><\/h3>\n<h4><b>1. Intelegerea publicului tinta<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In ce masura ne diferentiem de competitori? Cat de necesare sunt produsele noastre clientilor?<\/span><\/p>\n<h4><b>2. Definim oferta comerciala<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Calculeaza profitul &amp; marja pentru a identifica produsele care iti permit oferte speciale. Raporteaza-te si la interesul userilor fata de produsele tale.<\/span><\/p>\n<h4><b>3. Creative<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Foloseste creative atractive, fii prezent pe YouTube cu Shorts, in TikTok cu videos, dar si in Facebook. Pastreaza linia creativa si in bannere.<\/span><\/p>\n<h4><b>4. Buget<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Asigura-te ca aloci buget suficient promovarii.\u00a0<\/span><\/p>\n<h4><b>5. Teasing &amp; Lansare<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Creste vizibilitatea brandului in perioada teasing-ului si comunica oferta comerciala in etapa de lansare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/campanii-gomag-google-ads\/\"><b>Campanii Gomag: Automatizeaza reclamele Google Ads, din platforma<\/b><\/a><br \/>\n<a name=\"16\"><\/a><\/p>\n<h2><b>16. Template: Strategia de Facebook Marketing<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24113 size-full\" title=\"idei-postari-facebook-marketing\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-facebook-marketing.png\" alt=\"idei-postari-facebook-marketing\" width=\"2400\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-facebook-marketing.png 2400w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-facebook-marketing-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-facebook-marketing-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-facebook-marketing-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2400px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Creeaza pagina de business Facebook.<\/b><\/p>\n<p><b>\u26aa Populeaza pagina cu informatiile relevante<\/b><span style=\"font-weight: 400;\"> &#8211; date de contact, adresa, website, o descriere succinta si relevanta (poate fi chiar si sloganul afacerii), program de lucru etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Adauga o imagine de profil si una de cover<\/b><span style=\"font-weight: 400;\"> &#8211; foloseste logo-ul tau pentru prima, si un banner reprezentativ pentru oferta actuala, pe care il modifici atunci cand e nevoie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Posteaza diferite tipuri de continut<\/b><span style=\"font-weight: 400;\"> &#8211; recenzii, video-uri cum sa, provocari, produsele in timp ce sunt folosite, intrebari, articole de pe blog, trenduri, concursuri etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Creeaza un calendar de comunicare pentru Facebook<\/b><span style=\"font-weight: 400;\"> &#8211; si ai grija sa il sincronizezi cu celelalte calendare de continut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Interactioneaza cu audienta ta<\/b><span style=\"font-weight: 400;\"> &#8211; invita oamenii sa comenteze, sa iti trimita mesaje, sa iti raspunda la intrebari, sa iti distribuie continutul etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Nu uita sa iti setezi contul de reclama Facebook!<\/b><br \/>\n<span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/promovare-facebook-instagram\/\"><b>Promovare Facebook &amp; Instagram \u2013 10 Idei pentru strategia Social Media<\/b><\/a><br \/>\n<a name=\"17\"><\/a><\/p>\n<h2><b>17. Template: Strategia de promovare pe Instagram<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Imaginea de profil <\/b><span style=\"font-weight: 400;\">&#8211; dac\u0103 vinzi produse, afiseaza aici logo-ul. Daca vinzi cursuri online sau servicii, alege o poza cu tine, profesionala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Bio<\/b><span style=\"font-weight: 400;\"> &#8211; transmite bio-ul tau cine e afacerea, ce face si ce problema rezolva pentru clienti?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Call to action<\/b><span style=\"font-weight: 400;\"> &#8211; ai o expresie puternica de actiune care sa trimita oamenii spre magazin sau spre un lead magnet?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Nume \u201dcautabil\u201d<\/b><span style=\"font-weight: 400;\"> &#8211; optimizeaza denumirea contului pentru SEO. De ex., poti adauga un cuvant cheie relevant pentru ce vinzi sau pentru cine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Highlights<\/b><span style=\"font-weight: 400;\"> &#8211; realizeaza covere si nume descriptive pentru acestea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Imagini cu tine si echipa<\/b><span style=\"font-weight: 400;\"> &#8211; pe IG mergi pe umanizarea brandului, aratand cel putin ocazional cine sunt oamenii din spatele magazinului, pentru a castiga increderea urmaritorilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Branding consecvent<\/b><span style=\"font-weight: 400;\"> &#8211; foloseste vizualuri intr-un stil unitar, astfel incat oamenii sa te recunoasca dupa stil, culori, tematica abordata etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Set de hashtags<\/b><span style=\"font-weight: 400;\"> &#8211; fa-ti o lista cu # relevante pe care sa le folosesti consecvent la postarile tale.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Hashtag Funnel - cea mai buna strategie pe Instagram\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/V9uz_DtYPiY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Stories<\/b><span style=\"font-weight: 400;\"> &#8211; foloseste stories zilnic, pentru a ramane in mintea urmaritorilor tai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Posteaza regulat<\/b><span style=\"font-weight: 400;\"> &#8211; de cel putin 3x pe saptamana.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Sales funnel<\/b><span style=\"font-weight: 400;\"> &#8211; creezi continut pentru audientele din diversele stadii ale palniei de vanzari?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Monitorizare KPIs<\/b><span style=\"font-weight: 400;\"> &#8211; verifica regulat metricile contului tau si lucreaza pe cele pe care vrei sa le imbunatatesti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Continut video<\/b><span style=\"font-weight: 400;\"> &#8211; postezi regulat video? (stories &amp; reels)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Descrieri persuasive<\/b><span style=\"font-weight: 400;\"> &#8211; foloseste cuvinte puternice, vorbeste despre o nevoie \/ o problema + o solutie si un CTA in descrierile la postari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Programarea postarilor<\/b><span style=\"font-weight: 400;\"> &#8211; daca nu ai timp sa te ocupi zilnic de postari, foloseste tool-uri dedicate pentru programarea lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Comentarii si DMs <\/b><span style=\"font-weight: 400;\">&#8211; apreciaza si raspunde la comentarii. Invita oamenii sa iti trimita mesaje directe si raspunde-le relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Postarile populare<\/b><span style=\"font-weight: 400;\"> &#8211; transforma-le in reclame Facebook \/ IG.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Continut cu potential de distribuire<\/b><span style=\"font-weight: 400;\"> &#8211; creeaza ocazional continut care are sanse crescute sa fie distribuit: hack video, carusel, reels, challenges, giveaway etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/vinzi-pe-instagram\/\"><b>Cum Sa Vinzi Pe Instagram \u2013 Sfaturi care iti aduc followeri, clienti si vanzari<\/b><\/a><br \/>\n<a name=\"18\"><\/a><\/p>\n<h2><b>18. Template: Strategia de promovare pe TikTok<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24114 size-full\" title=\"idei-postari-tiktok-marketing\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-tiktok-marketing.png\" alt=\"idei-postari-tiktok-marketing\" width=\"2160\" height=\"1215\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-tiktok-marketing.png 2160w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-tiktok-marketing-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-tiktok-marketing-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-postari-tiktok-marketing-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2160px, 100vw\" \/><br \/>\n<span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/tiktok-marketing-business\/\"><b>TikTok Marketing: Strategii, idei si exemple pentru business<\/b><\/a><br \/>\n<a name=\"19\"><\/a><\/p>\n<h2><b>19. Template: Strategia de promovare pe YouTube<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24115\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/youtube-video-planner.png\" alt=\"youtube-video-planner\" width=\"1545\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/youtube-video-planner.png 1545w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/youtube-video-planner-1280x1657.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/youtube-video-planner-980x1269.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/youtube-video-planner-480x621.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1545px, 100vw\" \/><br \/>\n<span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/optimizare-canal-youtube-companie\/\"><b>Cum sa iti duci canalul de YouTube de companie la urmatorul nivel<\/b><\/a><br \/>\n<a name=\"20\"><\/a><\/p>\n<h2><b>20. Template: Strategia de lead generation pentru magazinul online<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24116 size-full\" title=\"Interest &amp; Consideration Funnel\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/Interest-Consideration-Funnel.png\" alt=\"Interest &amp; Consideration Funnel\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/Interest-Consideration-Funnel.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/Interest-Consideration-Funnel-980x735.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/Interest-Consideration-Funnel-480x360.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<\/div>\n<div><\/div>\n<div>\n<p><b>\u26aa Ai stabilit cine sunt potentialele lead-uri si clienti <\/b><span style=\"font-weight: 400;\">(audienta targetata)?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cu ce probleme se confrunta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De ce subiecte sunt interesati<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce caracteristici au, la modul general<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai stabilit ce este un lead calificat?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> In ce punct lead-ul va fi contactat de agentii tai de vanzari,<\/b><span style=\"font-weight: 400;\"> va primi un discount etc.?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Cum verifici daca lead-ul are si putere de cumparare, nu doar interes?<\/b><span style=\"font-weight: 400;\"> Sau iti grupezi lead-urile in functie de puterea de cumparare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Stabileste grupuri pentru diferite categorii de clienti <\/b><span style=\"font-weight: 400;\">(ex. persoanele fizice vs firme care au potential sa cumpere in cantitate mai mare)<\/span><\/p>\n<h3><b>Cum transformi vizitatorii in lead-uri?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Ghiduri \/ Calendare \/ Checklist-uri<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Cataloage \/ Materiale printabile<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Cod de reducere<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Voucher<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Abonare la newsletter<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Demo<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Produs MVP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Video-uri \/ Audio educationale<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Chatbots<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Quiz \/ Giveaway \/ Provocari<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Chestionare<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Altele:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai un sistem automat care acorda tag-uri <\/b><span style=\"font-weight: 400;\">in functie de locul din care vine lead-ul \/ ce a descarcat \/ ce l-a facut sa isi dea datele? (ex. ActiveCampaign)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/trucuri-prin-care-obtii-mai-multi-abonati\/\" target=\"_blank\" rel=\"noopener\"><b>30 De Trucuri Prin Care Sa Obtii Mai Multi Abonati<\/b><\/a><br \/>\n<a name=\"21\"><\/a><\/p>\n<h2><b>21. Template: Strategia de email marketing catre abonati<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24117 size-full\" title=\"idei-ce-sa-trimiti-pe-newsletter\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-ce-sa-trimiti-pe-newsletter.png\" alt=\"idei-ce-sa-trimiti-pe-newsletter\" width=\"2250\" height=\"1591\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-ce-sa-trimiti-pe-newsletter.png 2250w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-ce-sa-trimiti-pe-newsletter-1280x905.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-ce-sa-trimiti-pe-newsletter-980x693.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/idei-ce-sa-trimiti-pe-newsletter-480x339.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2250px, 100vw\" \/><\/p>\n<\/div>\n<div><b>\u26aa Care e obiectivul mail-ului pe care il trimiti?<\/b><\/div>\n<div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onboarding (secventa prin care lead-ul devine mai familiarizat cu magazinul tau)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incalzire lead<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prezentarea unei oferte de vanzare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Altul:<\/span><\/li>\n<\/ul>\n<p><b>\u26aa Ti-ai segmentat lead-urile in functie de:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aspecte demografice (daca stii)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead magnetul prin care a intrat in baza<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data la care a devenit lead<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Locatie geografica<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Altele:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Folosesti o <\/span><b>adresa specifica de email ca adresa a expeditorului<\/b><span style=\"font-weight: 400;\">, la care destinatarul poate da reply.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Respecti <\/span><b>bunele practici pentru crearea email-urilor<\/b><span style=\"font-weight: 400;\">, indiferent cui le trimiti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Trimite lead-urilor o serie de materiale educationale, utile, pentru a le face sa aiba mai multa incredere in tine:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutoriale PDF \/ video \/ webinarii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Articole din blog relevante<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raspunsuri la intrebarile frecvente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produse descarcabile (ex. pentru copii, planse de printat si colorat, pentru casa si gradina, catalog cu idei de design, retete de gatit etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideea ta:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Dupa ce trimiti materiale educationale, fa un<\/span><b> soft sell sau hard sell<\/b><span style=\"font-weight: 400;\">: trimite o oferta, apoi una conditionata de timp \/ stoc \/ altceva.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Tine cont de <\/span><b>sezonalitate <\/b><span style=\"font-weight: 400;\">si <\/span><b>factorii externi<\/b><span style=\"font-weight: 400;\"> pentru a stabili ce sa trimiti pe email si cand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Testeaza cand e <\/span><b>cel mai potrivit timp de trimitere.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/50-idei-pentru-urmatorul-tau-email\/\" target=\"_blank\" rel=\"noopener\"><b>50+ Idei Bestiale pentru urmatorul tau email<\/b><\/a><br \/>\n<a name=\"22\"><\/a><\/p>\n<h2><b>22. Template: Strategia de email marketing catre clientii existenti<\/b><\/h2>\n<h3><b>Ce email-uri poti trimite catre clientii existenti?<\/b><b><\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email de multumire &amp; confirmare &amp; notificari<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email follow-up dupa comanda cu materiale educationale (tutoriale, ghiduri, video-uri etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email de cerere feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email cu recomandari si oferte cross-sell sau discount exclusiv<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email de recuperare a cosurilor abandonate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email de reamintire pentru punctele de fidelitate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email aniversar (x timp de la prima comanda, aniversarea clientului, onomastica etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newslettere<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email-uri de anuntare a unor oferte, teasing si alte mesaje de marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email reactivare client (care nu a mai deschis de mult mesajele tale sau nu a mai comandat de mult timp)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pont! Poti folosi Chat GPT sau alt instrument AI de generare text pentru a crea textele mail-urilor tale.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24137 size-full\" title=\"sablon-primul-mail-campanie-5-zile\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/sablon-primul-mail-campanie-5-zile.png\" alt=\"sablon-primul-mail-campanie-5-zile\" width=\"840\" height=\"1192\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/sablon-primul-mail-campanie-5-zile.png 840w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/sablon-primul-mail-campanie-5-zile-480x681.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 840px, 100vw\" \/><\/p>\n<h3><strong>Template email cerere feedback:<\/strong><\/h3>\n<p><b>Subiect<\/b><span style=\"font-weight: 400;\">: Ai desfacut coletul? Evalueaza produsele comandate!<\/span><\/p>\n<p><b>Continut:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">{{logo}}<\/span> <span style=\"font-weight: 400;\">{{sender_phone}}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buna {{firstname}},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent, ai facut o comanda pe {{domain}}, pentru care iti multumim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speram sa iti placa produsele comandate!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te rugam sa ne faci o mica favoare si sa ne spui cum a fost experienta ta in magazin la cea mai recenta comanda.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Acceseaza acest link<\/b><\/span><span style=\"font-weight: 400;\"> si raspunde la cele 2 intrebari (dureaza mai putin de 1 minut).<\/span><\/p>\n<p><b>Ai folosit deja ceea ce ai comandat?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lasa-ne o recenzie sau cel putin un rating la produsele preferate &#8211; parerea ta este cea mai importanta pentru noi!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{{order}}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita, suntem aici oricand ai nevoie de ceva. Ne poti contacta de luni pana vineri, orele 8:00 &#8211; 18:00, la <\/span><b>contact@magazin.ro <\/b><span style=\"font-weight: 400;\">sau la numarul de telefon<\/span><b> 07xxxxxxxx.<\/b><\/p>\n<p><b>Iti multumim,<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Echipa {{domain}}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urmareste-ne pe:\u00a0\u00a0<\/span><\/p>\n<p><em>[paginile tale social media de business]<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/email-bot\/\"><b>Email Bot: automatizeaza comunicarea si vinde mai mult<\/b><\/a><br \/>\n<a name=\"23\"><\/a><\/p>\n<h2><b>23. Template: Fidelizarea clientilor si programul de loialitate<\/b><\/h2>\n<p><b>Ai stabilit ce oferi clientilor dupa ce fac prima comanda?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Micro-copy<\/b><span style=\"font-weight: 400;\"> pentru a ramane in mintea lor (stickere, mesaje funny, mesaje imprimate pe colete sau in interiorul lor)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Super experienta la despachetare:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scrisoare sau bilet de multumire<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un cadou\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mostre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brosuri\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formularul de retur gata printat (sau alte formulare si garantii)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O colectie de vouchere sau cadouri pentru urmatoarele comenzi (ai grija sa le spui pana la ce data sunt valabile)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un card de fidelitate fizic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Materiale utile extra<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Ai un <\/span><b>program de fidelizare<\/b><span style=\"font-weight: 400;\"> si o strategie pe care o cunoaste toate echipa (daca ai angajati)?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24138 size-full\" title=\"recompense-program-fidelizare\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/recompense-program-fidelizare.png\" alt=\"recompense-program-fidelizare\" width=\"1279\" height=\"855\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/recompense-program-fidelizare.png 1279w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/recompense-program-fidelizare-980x655.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/recompense-program-fidelizare-480x321.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1279px, 100vw\" \/><\/p>\n<h3><b>Cum arata programul tau de fidelizare?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Oferi puncte de fidelitate<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Oferi coduri de discount exclusiv pentru clienti<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Oferi produse noi in exclusivitate, la care, pentru un timp, au acces doar clientii fideli<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Faci oferte personalizate, pe baza datelor din contul de client<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Transport gratuit doar pentru clientii fideli<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Campanie gamification pe care o repeti la un interval de cateva luni, cu coduri speciale doar pentru clientii fideli<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Oferi recompense speciale pentru cei care iti ofera testimoniale si recenzii de produs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Oferi cashback? Poate lucrezi cu o aplicatie de cashback care iti permite sa oferi astfel de beneficii clientilor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Altele:<\/span><\/p>\n<h4><b>Iti promovezi programul de fidelizare?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Dupa fiecare comanda noua, in mail-ul \/ pagina de confirmare\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">In semnatura din mail<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">In reclamele de remarketing pe audiente personalizate<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">In reclame Facebook si Google<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">In postarile social media<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">In bannere (si mai recomandat, in icon-urile de trust)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">In mail-urile de recuperare cos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Altele:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24139 size-full\" title=\"Cultiva-tribul-afacerii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/Cultiva-tribul-afacerii.png\" alt=\"Cultiva-tribul-afacerii\" width=\"1919\" height=\"1079\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/Cultiva-tribul-afacerii.png 1919w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/Cultiva-tribul-afacerii-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/Cultiva-tribul-afacerii-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/Cultiva-tribul-afacerii-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1919px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Folosesti modulul Cadouri in cos din Gomag<\/b><span style=\"font-weight: 400;\"> pentru a stimula dorinta de cumparare a clientilor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span> <span style=\"font-weight: 400;\">Ai activat <\/span><b>GoBoti <\/b><span style=\"font-weight: 400;\">pentru setarea mail-urilor segmentate?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Te gandesti sa implementezi un program referral?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atunci cand clientii fideli iti recomanda magazinul prietenilor lor, primesc o recompensa atat ei, cat si prietenii lor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Faci oferte personalizate pentru clientii fideli, in functie de:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produsele pe care le-au cumparat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Momentul in care au cumparat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Datele pe care le ai in CRM, in istoric, despre ei.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Ai o strategie de remarketing pentru cei care intra pe site:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru recuperarea cosurilor abandonate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru remindere cu produsele vizualizate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carusel cu gama de produse accesate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-sell cu produse complementare la cele pe care le-au cumparat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru cei care au vazut anumite procente din video-urile pe care le promovezi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Trimiti email-uri informationale clientilor fideli, nu doar email-uri cu oferte:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continutul pe care il trimiti lor este diferit fata de mail-urile pe care le trimiti clientilor care nu au cumparat inca<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutoriale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Materiale educative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Materiale inspirationale<\/span><\/li>\n<\/ul>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/principalele-strategii-de-fidelizare-a-clientilor-in-ecommerce\/\"><b>Principalele strategii de fidelizare a clientilor in eCommerce<\/b><\/a><b><\/b><br \/>\n<a name=\"24\"><\/a><\/p>\n<h2><b>24. Template: Cum folosesti video-ul ca parte integranta in sales funnel-ul tau<\/b><\/h2>\n<h3><b>Audienta rece\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continut educational<\/b><span style=\"font-weight: 400;\"> &gt; demonstreaza cunostintele pe care le ai pe nisa ta. De ex., in industria Scule &amp; Unelte poti crea video-uri tutorial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Animatii <\/b><span style=\"font-weight: 400;\">&gt; le folosesti pentru a explica probleme complexe. De ex., daca vinzi panouri solare, poti explica cum functioneaza, in termeni simpli.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continut de la terte parti<\/b><span style=\"font-weight: 400;\"> &gt; il folosesti pentru a informa audienta. De ex., daca vinzi solutii pentru digitalizare, poti distribui video-uri cu programele guvernamentale noi pentru digitalizare.<\/span><\/li>\n<\/ul>\n<h3><b>Audienta calda:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demo produs<\/b><span style=\"font-weight: 400;\"> &gt; iti prezinti produsele si serviciile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testimonial de la client<\/b><span style=\"font-weight: 400;\"> &gt; acoperi potentialele obiectii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Storytelling povestea firmei <\/b><span style=\"font-weight: 400;\">&gt; vorbesti despre cultura si valorile companiei tale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webinar <\/b><span style=\"font-weight: 400;\">&gt; o prezentare mai aprofundata a produselor \/ serviciilor tale.<\/span><\/li>\n<\/ul>\n<h3><b>Audienta fierbinte (gata sa cumpere):<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video-uri cum sa<\/b><span style=\"font-weight: 400;\"> &gt; explici procesul de comanda si demonstrezi cum se folosesc produsele \/ serviciile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video-uri educationale<\/b><span style=\"font-weight: 400;\"> &gt; evidentiezi factorii ce vor determina decizia de cumparare (de ex., diferentiatori, avantaje fata de concurenta etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Evenimente live<\/b><span style=\"font-weight: 400;\"> &gt; lansari pentru produsele cu cerere pe piata.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Script Video-ul de vanzare\u00a0<\/b><\/h3>\n<table style=\"width: 643px; height: 1170px;\">\n<tbody>\n<tr style=\"height: 103px;\">\n<td style=\"width: 136.8px; height: 103px;\"><b>Data <\/b><span style=\"font-weight: 400;\">_________<\/span><\/td>\n<td style=\"width: 492.6px; height: 103px;\" colspan=\"2\"><b>Titlu video<\/b><\/p>\n<p><span style=\"font-weight: 400;\">________________________________________________________<\/span><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 136.8px; height: 51px;\"><span style=\"font-weight: 400;\">Intervale timp<\/span><\/td>\n<td style=\"width: 239.8px; height: 51px;\"><span style=\"font-weight: 400;\">Directii principale<\/span><\/td>\n<td style=\"width: 247.6px; height: 51px;\"><span style=\"font-weight: 400;\">Note productie<\/span><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 634.6px; height: 51px;\" colspan=\"3\"><b>Atragerea atentiei<\/b><i><span style=\"font-weight: 400;\"> (curiozitate, stiai ca\u2026?, poveste, testimonial, intrebare etc.)<\/span><\/i><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 136.8px; height: 51px;\"><span style=\"font-weight: 400;\">00:00 &#8211; &#8230;<\/span><\/td>\n<td style=\"width: 239.8px; height: 51px;\"><\/td>\n<td style=\"width: 247.6px; height: 51px;\"><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 634.6px; height: 51px;\" colspan=\"3\"><b>Adu problema in discutie <\/b><i><span style=\"font-weight: 400;\">(abordare emotionala, clientul = erou, problema = antagonist)<\/span><\/i><\/td>\n<\/tr>\n<tr style=\"height: 60px;\">\n<td style=\"width: 136.8px; height: 60px;\"><\/td>\n<td style=\"width: 239.8px; height: 60px;\"><\/td>\n<td style=\"width: 247.6px; height: 60px;\"><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 634.6px; height: 51px;\" colspan=\"3\"><b>Prezinta solutia<\/b> <i><span style=\"font-weight: 400;\">(spune CE castiga clientul \/ rezolvarea problemei)<\/span><\/i><\/td>\n<\/tr>\n<tr style=\"height: 70px;\">\n<td style=\"width: 136.8px; height: 70px;\"><\/td>\n<td style=\"width: 239.8px; height: 70px;\"><\/td>\n<td style=\"width: 247.6px; height: 70px;\"><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 634.6px; height: 51px;\" colspan=\"3\"><b>Prezinta dovezile autoritatii tale<\/b> <i><span style=\"font-weight: 400;\">(cunostinte, experienta, povestea unui client etc.)<\/span><\/i><\/td>\n<\/tr>\n<tr style=\"height: 82px;\">\n<td style=\"width: 136.8px; height: 82px;\"><\/td>\n<td style=\"width: 239.8px; height: 82px;\"><\/td>\n<td style=\"width: 247.6px; height: 82px;\"><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 136.8px; height: 51px;\"><span style=\"font-weight: 400;\">Intervale timp<\/span><\/td>\n<td style=\"width: 239.8px; height: 51px;\"><span style=\"font-weight: 400;\">Directii principale<\/span><\/td>\n<td style=\"width: 247.6px; height: 51px;\"><span style=\"font-weight: 400;\">Note productie<\/span><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 634.6px; height: 51px;\" colspan=\"3\"><b>Arata CUM functioneaza produsul<\/b><\/td>\n<\/tr>\n<tr style=\"height: 64px;\">\n<td style=\"width: 136.8px; height: 64px;\"><\/td>\n<td style=\"width: 239.8px; height: 64px;\"><\/td>\n<td style=\"width: 247.6px; height: 64px;\"><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 634.6px; height: 51px;\" colspan=\"3\"><b>Fa-i o oferta cu garantie<\/b> <i><span style=\"font-weight: 400;\">(testimonial, bonusuri extra etc.)<\/span><\/i><\/td>\n<\/tr>\n<tr style=\"height: 76px;\">\n<td style=\"width: 136.8px; height: 76px;\"><\/td>\n<td style=\"width: 239.8px; height: 76px;\"><\/td>\n<td style=\"width: 247.6px; height: 76px;\"><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 634.6px; height: 51px;\" colspan=\"3\"><b>Urgenteaza oferta <\/b><i><span style=\"font-weight: 400;\">(timp \/ stoc \/ editie limitata)<\/span><\/i><\/td>\n<\/tr>\n<tr style=\"height: 82px;\">\n<td style=\"width: 136.8px; height: 82px;\"><\/td>\n<td style=\"width: 239.8px; height: 82px;\"><\/td>\n<td style=\"width: 247.6px; height: 82px;\"><\/td>\n<\/tr>\n<tr style=\"height: 51px;\">\n<td style=\"width: 634.6px; height: 51px;\" colspan=\"3\"><b>Repeta garantiile si bonusurile + CTA final<\/b><\/td>\n<\/tr>\n<tr style=\"height: 72px;\">\n<td style=\"width: 136.8px; height: 72px;\"><\/td>\n<td style=\"width: 239.8px; height: 72px;\"><\/td>\n<td style=\"width: 247.6px; height: 72px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/video-urile-de-vanzare\/\"><b>De ce video-urile tale de vanzare sunt varza (si cum sa le faci sa functioneze)<\/b><\/a><br \/>\n<a name=\"25\"><\/a><\/p>\n<h2><b>25. Template: Programul de afiliere<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Foloseste feed-urile din Gomag <\/b><span style=\"font-weight: 400;\">pentru a oferi afiliatilor date actualizate despre produsele tale.<\/span><\/p>\n<p><b>\u26aa Ofera afiliatilor materiale pe care sa le poata folosi in continutul lor:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Feed de produse<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Bannere<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Continut<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Informatii de baza despre magazinul tau<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Materiale video<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Infografice<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Imagini profesionale<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Stabiliti clar care sunt regulile colaborarii si comisionul. Daca folosesti o platforma de afiliere precum 2Performant, afiliatul va vedea aceste informatii din prima, alegand sa te promoveze in functie de comision, brandul tau etc.<\/span><\/p>\n<p><b>\u26aa Asigura-te ca site-ul tau este optimizat pentru conversie \/ vanzare:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Ai informatii extinse in paginile de produs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Ai pagina Despre noi, completata cu toate datele necesare<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Ai o politica clara de confidentialitate a datelor<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Ai informatii complete despre livrare si retur<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Nu afisezi link-uri externe in pagina de produs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Afisezi dovezi de incredere si testimoniale<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2752 Incerci sa indrumi clientii care te suna spre comanda pe site<\/span><\/p>\n<p><b>\u26aa Raspunde rapid la solicitarile si intrebarile afiliatilor<span style=\"font-weight: 400;\"> &#8211; cu cat le raspunzi mai repede, cu atat pot sa te promoveze mai corect si mai repede.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/marketing-afiliat\/\"><b>Marketing afiliat \u2013 ce inseamna, programe de afiliere si despre cresterea vanzarilor<\/b><\/a><br \/>\n<a name=\"26\"><\/a><\/p>\n<h2><b>26. Template: Cum recuperezi cosurile abandonate<\/b><\/h2>\n<h3><b>Foloseste un email automat!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Exemple de subiect:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai uitat ceva in cos la<\/span> <i><span style=\"font-weight: 400;\">[nume magazin]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finalizeaza comanda si profita de reducere<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tic-Tac! Cosul tau va expira in curand<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Buna<\/span> <span style=\"font-weight: 400;\">{{firstname}},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iti multumim ca ne-ai vizitat la<\/span> <span style=\"font-weight: 400;\">{{domain}}<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Am observat ca ai uitat ceva in cosul de cumparaturi si, sincer, nu am vrea sa petreci o saptamana cu gandul ca ai uitat ceva, dar <\/span><i><span style=\"font-weight: 400;\">hmmm, oare ce?!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Uite ce ai lasat la noi si, de data aceasta, asigura-te ca il iei acasa, acolo unde ii este locul.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">{{produse}}<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Daca ai intrebari despre procesul de comanda, te rugam sa vizitezi <\/span><i><span style=\"font-weight: 400;\">[pagina Cum cumpar] \/ sa ne contactezi la [email \/ telefon \/ chat].<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24140 size-full\" title=\"exit-popup-magazin-suplimente-alimentare\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exit-popup-magazin-suplimente-alimentare.png\" alt=\"exit-popup-magazin-suplimente-alimentare\" width=\"1536\" height=\"641\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exit-popup-magazin-suplimente-alimentare.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exit-popup-magazin-suplimente-alimentare-1280x534.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exit-popup-magazin-suplimente-alimentare-980x409.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exit-popup-magazin-suplimente-alimentare-480x200.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/p>\n<h3><b>Sugestii<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poti stimula si urgenta actiunea: cu ajutorul unei reduceri pe timp limitat, transport gratuit la comanda in x ore\/zile sau ii poti spune ca mai sunt doar cateva produse ramase pe stoc. <\/span><b>Exemple:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cProfita si finalizeaza comanda! Ai {{discount}} cu codul promo {{voucher}}\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMai stai pe ganduri? Comanda chiar acum si pachetul ajunge la tine cu zero cost de transport.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cVrei discount? Comanda pana<\/span><i><span style=\"font-weight: 400;\"> [limita de timp] <\/span><\/i><span style=\"font-weight: 400;\">si primesti {{discount}} reducere\u201d<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poti adauga testimoniale pentru produsele din cos, ale unor clienti multumiti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poti creste valoarea cosului facand recomandari pentru upsell<\/span><\/li>\n<\/ul>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/abandonarea-cosului-cum-recuperezi-cosuri-pline-de-bani\/\"><b>Abandonarea cosului: cum recuperezi cosuri pline de bani<\/b><\/a><b><\/b><br \/>\n<a name=\"27\"><\/a><\/p>\n<h2><b>27. Template: Procesul de testare pentru magazinul online<\/b><\/h2>\n<h4><strong>Ce testezi?<\/strong><b><\/b><\/h4>\n<p><b>\u26aa Elementele generale din magazin<\/b><span style=\"font-weight: 400;\"> &#8211; usability, functionarea link-urilor, afisarea corecta a imaginilor si bannerelor etc.<\/span><\/p>\n<p><b>\u26aa Homepage<\/b><\/p>\n<p><b>\u26aa Casuta de cautare<\/b><\/p>\n<p><b>\u26aa Pagina de categorie<\/b><\/p>\n<p><b>\u26aa Pagina de produs<\/b><span style=\"font-weight: 400;\"> &#8211; poate e nevoie de informatii suplimentare, poate ai nevoie de o zona FAQ.<\/span><\/p>\n<p><b>\u26aa Produsele recomandate<\/b><\/p>\n<p><b>\u26aa Cosul de cumparaturi<\/b><\/p>\n<p><b>\u26aa Checkout<\/b><\/p>\n<p><b>\u26aa Procesul de plata<\/b><\/p>\n<p><b>\u26aa Elementele post-comanda<\/b><\/p>\n<p><b>\u26aa Inregistrarea contului \/ Login<\/b><\/p>\n<p><b>\u26aa Modul in care se vede si functioneaza site-ul pe telefon<\/b><span style=\"font-weight: 400;\"> &#8211; atentie la elementele pop-up, sa nu acopere butoanele de call-to-action (cum ar fi chat-ul sau icon-ul de contact pe WhatsApp).<\/span><\/p>\n<p><b>\u26aa Rapiditatea cu care poate fi realizata o comanda<\/b><\/p>\n<p><b>\u26aa Formularele<\/b><span style=\"font-weight: 400;\"> &#8211; daca ai, testeaza sa vezi cum pot fi completate si daca preiau datele corect.<\/span><\/p>\n<p><b>\u26aa Restrictiile de livrare<\/b><span style=\"font-weight: 400;\"> &#8211; ex., anunta daca nu livrezi cross-border sau daca livrezi doar intr-un anumit judet etc.<\/span><\/p>\n<p><b>\u26aa Testeaza viteza site-ului<\/b><span style=\"font-weight: 400;\"> si nu doar cu homepage-ul<\/span><\/p>\n<p><b>\u26aa Filtrele de produs<\/b><\/p>\n<p><b>\u26aa Link-urile catre paginile importante<\/b><span style=\"font-weight: 400;\"> &#8211; T&amp;C, confidentialitate, plati, livrare etc.<\/span><\/p>\n<p><b>\u26aa Formularul de abonare la newsletter<\/b><\/p>\n<p><b>\u26aa Functionarea voucherelor<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/anatomia-unui-business-online-perfect\/\"><b>Anatomia unui magazin online perfect \u2013 Cum sa ai un site de milioane<\/b><\/a><b><\/b><br \/>\n<a name=\"28\"><\/a><\/p>\n<h2><b>28. Template: Recenzii &amp; testimoniale &#8211; cum le obtii<\/b><\/h2>\n<p><b>\u26aa Cere activ recenzii si testimoniale<\/b><span style=\"font-weight: 400;\"> &#8211; atat din paginile de produs, cat si pe email (follow up dupa comanda), pe pagina de Facebook, prin concursuri etc.<\/span><\/p>\n<p><b>\u26aa Adauga invitatii sa creeze continut cu produsele tale si sa isi spuna parerea<\/b><span style=\"font-weight: 400;\">, printr-un bilet in colet.<\/span><\/p>\n<p><b>\u26aa Ofera mici recompense pentru recenzii si recomandari <\/b><span style=\"font-weight: 400;\">&#8211; coduri de reducere, puncte in magazin, cadouri, acces la continut sau produse exclusive etc.<\/span><\/p>\n<p><b>\u26aa Implementeaza un program referral recurent <\/b><span style=\"font-weight: 400;\">&#8211; practic recompensezi clientii care iti recomanda magazinul si produsele, si conving alti oameni sa faca o achizitie in site-ul tau.<\/span><\/p>\n<p><b>\u26aa Promoveaza si foloseste testimonialele inclusiv cu tag pe FB \/ IG<\/b><span style=\"font-weight: 400;\"> &#8211; pentru multi oameni conteaza statutul si faptul ca sunt laudati, celebrati. Vor cauta sa repete experienta, oferindu-ti mai mult continut.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24141 size-full\" title=\"reclama-fb-recenzii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/reclama-fb-recenzii.png\" alt=\"reclama-fb-recenzii\" width=\"747\" height=\"705\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/reclama-fb-recenzii.png 747w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/reclama-fb-recenzii-480x453.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 747px, 100vw\" \/><\/p>\n<p><b>\u26aa Completeaza testimonialele in platforma si seteaza-le sa apara <\/b><span style=\"font-weight: 400;\">la finalizare comanda, in homepage, pagina despre noi etc.<\/span><\/p>\n<p><b>\u26aa Creeaza articole pe blog de tipul \u201crecenzie de produs\u201d si invita oamenii sa isi spuna propriile pareri si experiente, <\/b><span style=\"font-weight: 400;\">in comentarii sau pe email.<\/span><\/p>\n<p><b>\u26aa Fii atent la recenziile de pe Google My Business<\/b><span style=\"font-weight: 400;\">: sustine-le si raspunde.<\/span><\/p>\n<p><b>\u26aa Marcheaza fiecare pagina cu dovezi de incredere<\/b><span style=\"font-weight: 400;\"> &#8211; cele mai puternice sunt recenziile de produse si magazin, precum si continutul trimis de clienti. Din platforma Gomag, de exemplu, poti crea o <\/span><i><span style=\"font-weight: 400;\">galerie de imagini<\/span><\/i><span style=\"font-weight: 400;\"> in care sa arati cum folosesc clientii tai produsele &#8211; ii va motiva pe ceilalti sa faca aceleasi alegeri.<\/span><\/p>\n<p><b>\u26aa Foloseste descrieri, recenzii si materiale vizuale pentru a transmite valoarea produsului<\/b><span style=\"font-weight: 400;\"> &#8211; nu poti arata produsul fata in fata. Dar poti crea continut despre beneficiile lui, in asa fel incat pretul sa ramana pe locul 2.<\/span><\/p>\n<p><b>\u26aa Adauga recenzii deasupra sau langa butoanele de actiune<\/b><span style=\"font-weight: 400;\">, pentru a stimula decizia de click a utilizatorilor<\/span><\/p>\n<p><b>\u26aa Afiseaza recenzii in bannere <\/b><span style=\"font-weight: 400;\">&#8211; atat bannere principale, cat si bannerele afisate in pagina de cos si checkout.<\/span><\/p>\n<p><b>\u26aa Plaseaza sondaje in site cu ajutorul pop-up-urilor sau in landing page-uri <\/b><span style=\"font-weight: 400;\">special realizate pentru colectarea de recenzii.<\/span><\/p>\n<p><b>\u26aa Foloseste fotografii ale clientilor reali <\/b><span style=\"font-weight: 400;\">pentru a da mai multa forta recenziilor si testimonialelor.<\/span><\/p>\n<p><b>\u26aa Include si testimonialele mai putin excelente <span style=\"font-weight: 400;\">(3-4 stele) pentru a da credibilitate. Exista cazuri in care produsele tale nu sunt potrivite pentru toata lumea sau pentru orice situatie, si e normal. Dar e vital sa existe o explicatie pentru acest punctaj in cadrul recenziei.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/invata-sa-generezi-testimoniale-puternice\/\"><b>Invata sa generezi testimoniale puternice \u2013 Obtine recenzii de la clientii tai<\/b><\/a><br \/>\n<a name=\"29\"><\/a><\/p>\n<h2><b>29. Template: Ce include o oferta promotionala atragatoare<\/b><\/h2>\n<p><b>\u26aa Evenimentul declansator care contextualizeaza oferta<\/b><\/p>\n<p><b>\u26aa Titlul ofertei<\/b><\/p>\n<p><b>\u26aa Produsele vedeta<\/b><\/p>\n<p><b>\u26aa Pret<\/b><span style=\"font-weight: 400;\"> &#8211; oferta poate lua diverse forme (pachet de produse, produs cu discount, produs insotit de cadou sau alte beneficii).<\/span><\/p>\n<p><b>\u26aa Termenul de valabilitate al ofertei<\/b><\/p>\n<p><b>\u26aa Continut<\/b><span style=\"font-weight: 400;\"> &#8211; descrieri, texte pentru elementele de marketing in site si pentru promovarea ofertei, bannere, video-uri etc.<\/span><\/p>\n<p><b>\u26aa Materiale de suport<\/b><span style=\"font-weight: 400;\"> &#8211; FAQ, articole de blog, video, fotografii etc.<\/span><\/p>\n<p><b>\u26aa Mesajul de campanie care prezinta oferta<\/b><\/p>\n<p><b>\u26aa Segmentele de clienti catre care se adreseaza<\/b><\/p>\n<p><b>\u26aa Testimoniale<\/b><\/p>\n<p><b>\u26aa Produse recomandate <\/b><span style=\"font-weight: 400;\">(cross-sell \/ upsell)<\/span><\/p>\n<p><b>\u26aa Logistica<\/b><span style=\"font-weight: 400;\"> &#8211; daca e cazul si exista elemente noi de care trebuie sa tii cont (De ex., coletele din perioada ofertei trebuie sa includa anumite lucruri).<\/span><\/p>\n<p><b>\u26aa Garantii si bonusuri<\/b><\/p>\n<p><b>\u26aa Elemente de urgentare<span style=\"font-weight: 400;\"> &#8211; cronometre, de ex.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-creezi-o-oferta-pe-care-clientii-tai-sa-o-iubeasca\/\"><b>Cum creezi o oferta pe care clientii tai sa o iubeasca<\/b><\/a><br \/>\n<a name=\"30\"><\/a><\/p>\n<h2><b>30. Template: Componentele campaniei de marketing<\/b><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24142 size-full\" title=\"checklist--planificare-campanie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-planificare-campanie.png\" alt=\"checklist--planificare-campanie\" width=\"1919\" height=\"939\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-planificare-campanie.png 1919w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-planificare-campanie-1280x626.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-planificare-campanie-980x480.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/checklist-planificare-campanie-480x235.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1919px, 100vw\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\"><b>Planul de marketing \u2013 Calendar pentru 366 de zile de postari, continut si idei de promovare<\/b><\/a><br \/>\n<a name=\"31\"><\/a><\/p>\n<h2><b>31. Template: Tehnici &amp; tactici pentru blogul magazinului online<\/b><b><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24166 size-full\" title=\"cuvinte-puternice-articole-blog\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/cuvinte-puternice-articole-blog.png\" alt=\"cuvinte-puternice-articole-blog\" width=\"1853\" height=\"767\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/cuvinte-puternice-articole-blog.png 1853w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/cuvinte-puternice-articole-blog-1280x530.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/cuvinte-puternice-articole-blog-980x406.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/cuvinte-puternice-articole-blog-480x199.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1853px, 100vw\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Durata de viata a articolului<\/b><\/td>\n<td><b>Durata de viata a articolului<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am ales o categorie relevanta in care sa incadrez articolul?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am tinut cont de context cand am scris articolul (ex. evenimente, produse etc.)<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">E evergreen \/ valabil continuu?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Imi atinge obiectivele setate? (noteaza care sunt acestea)<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Articolul este creat tinand cont de avatarul de client si nevoile lui (ton, prioritati, nevoi, asteptari etc.)<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Cuvintele cheie<\/b><\/td>\n<td><b>Cuvintele cheie<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am ales un cuvant cheie principal relevant si cuvinte cheie secundare?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Folosesc cuvintele cheie natural in text, inclusiv sinonime, long tail si cuvinte din acelasi camp semantic?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Care sunt cuvintele long tail?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Titlu si meta titlu<\/b><\/td>\n<td><b>Titlu si meta titlu<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am setat un meta-titlu scurt, ce include cuvantul cheie principal?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Titlul articolului respecta stilul consacrat al site-ului?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">E scurt si usor de inteles?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Este descriptiv, oamenii stiu ce urmeaza sa citeasca?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Este suficient de atractiv astfel incat oamenii sa fie motivati sa citeasca?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Include cuvantul cheie principal, de preferat la inceput?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Folosesc cuvinte puternice \/ emotionale?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Introducerea<\/b><\/td>\n<td><b>Introducerea<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am folosit cuvantul cheie in introducere?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">I-am spus vizitatorului despre ce urmeaza sa citeasca?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Primele paragrafe sunt atractive si emotionale?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am vorbit despre problema sau nevoia lui?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">I-am oferit motive care sa il determine sa citeasca mai departe?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am introdus un link catre pagina dorita, cat mai sus?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Corpul de text<\/b><\/td>\n<td><b>Corpul de text<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Este lungimea potrivita pentru acest tip de continut?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am introdus cuvintele cheie natural in intertitluri si listele marcate cu bullets?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Este continutul atragator si relevant atat pentru utilizatori, cat si pentru motoarele de cautare?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am adaugat un call-to-action in concluzia articolului?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Concluzia rezuma punctele principale ale articolului?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Include un punct de vedere personal sustinut cu argumente?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Stilul de scriere<\/b><\/td>\n<td><b>Stilul de scriere<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Textul e scris pentru persoana a doua singular, ca si cum ar fi scris pentru o persoana specifica?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Stilul este natural si uman?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Folosesc paragrafe scurte, pentru a fi mai usor de consumat?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Folosesc storytelling sau alte tactici emotionale pentru a face textul mai atractiv?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Folosesc spatiu alb, liste numerotate, bullets si propozitii scurte pentru a aerisi textul?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am verificat textul pentru greselile gramaticale si contradictiile logice?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am citit textul cu voce tare pentru a verifica daca exista dezacorduri sau alaturari de cuvinte care suna ciudat?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Imagini \/ Elemente multimedia<\/b><\/td>\n<td><b>Imagini \/ Elemente multimedia<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am setat o imagine pe post de cover (principala), la inceputul articolului?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Folosesc imagini de calitate, create de mine sau capturi de ecran?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Atrag imaginile atentia si sunt relevante in context?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Daca am luat imaginile din alte surse, am mentionat corect sursa acestora?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am optimizat imaginile pentru SEO cu un titlu relevant, Alt text + cuvant cheie?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Folosesc video si gif-uri pentru a anima textul si a creste interactiunea?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Link-uri<\/b><\/td>\n<td><b>Link-uri<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am 2-3 link-uri interne spre pagini relevante?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am cel putin 2 link-uri externe, spre surse relevante si cu autoritate?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Link-urile functioneaza corect? (verifica broken links sau alte probleme)<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Textul contine un numar rezonabil de link-uri? (daca sunt prea multe, elimina-le pe cele mai putin importante)<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Colectare de lead-uri \/ clienti<\/b><\/td>\n<td><b>Colectare de lead-uri \/ clienti<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Afisez liste de produse in fiecare articole &#8211; produse relevante la subiectul si continutul din fiecare articol.<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am adaugat tag-uri specifice, pentru ca articolele relevante din blog sa fie afisate in paginile de produs din magazin.<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Folosesc box-uri si zone pentru abonare \/ colectare lead-uri?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Acestea sunt atragatoare?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Butonul de call-to-action duce in pagina stabilita?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am o pagina de multumire in care directionez oamenii dupa ce mi-au dat datele de contact?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Aspecte tehnice<\/b><\/td>\n<td><b>Aspecte tehnice<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Continutul se vede bine pe mobil si pe toate browserele?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dimensiunea fisierelor video \/ imaginilor este optimizata pentru a nu afecta timpul de incarcare?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pagina este monitorizata in Analytics?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Am o strategie de promovare a articolului?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/fisa-de-baza-articole-blog-magazin-online\/\"><b>Fisa de baza pentru articolele din blogul magazinului tau online [GHID]<\/b><\/a><br \/>\n<a name=\"32\"><\/a><\/p>\n<h2><b>32. Template: Strategia de content marketing in eCommerce<\/b><\/h2>\n<h3><b>1. Problema &#8211; stabileste barierele din calea produsului tau catre client sau bariera din calea obiectivului tau<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>cine <\/b><span style=\"font-weight: 400;\">consuma produsul \/ serviciul?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>cum <\/b><span style=\"font-weight: 400;\">ii determini sa consume \/ foloseasca produsul sau serviciul?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; care sunt <\/span><b>punctele tari <\/b><span style=\"font-weight: 400;\">si <\/span><b>punctele slabe <\/b><span style=\"font-weight: 400;\">ale produsului \/ serviciului?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; care sunt <\/span><b>elementele ce ar putea atrage atentia<\/b><span style=\"font-weight: 400;\"> oamenilor asupra produsului?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; cine e <\/span><b>publicul tinta \/ segmentele de clienti \/ clientul ideal<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24167 size-full\" title=\"strategia-creare-continut\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/strategia-creare-continut.png\" alt=\"strategia-creare-continut\" width=\"1919\" height=\"1079\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/strategia-creare-continut.png 1919w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/strategia-creare-continut-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/strategia-creare-continut-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/strategia-creare-continut-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1919px, 100vw\" \/><\/p>\n<h3><b>2. Strategia &#8211; piloni de luat in calcul<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>voce <\/b><span style=\"font-weight: 400;\">&#8211; feminina, masculina in functie de segmentele de clienti catre care te adresezi si ce se potriveste tipologiei de produs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>personalitate <\/b><span style=\"font-weight: 400;\">&#8211; a brandului, a produsului<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>educare <\/b><span style=\"font-weight: 400;\">&#8211; gaseste personajul care educa oamenii despre produs \/ brand (ex. tu ca proprietar de business &#8211; autoritate, un personaj mascota etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>empatie <\/b><span style=\"font-weight: 400;\">&#8211; sa declanseze un raspuns emotional<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>poveste <\/b><span style=\"font-weight: 400;\">&#8211; poate fi legata de lucrurile cu care oamenii sunt familiarizati (basme, personaje, filme, desene etc.). Ai nevoie si de un personaj negativ, in antiteza cu personajul bun din povestea ta (poate fi problema cu care se confrunta oamenii)<\/span><\/p>\n<p><b>Foloseste acesti piloni pentru a crea continut si a-l posta pe canalele prin care comunici<\/b><span style=\"font-weight: 400;\">: postari de educare, de implicare (ex. concursuri, postari pe baza continutului de la clienti etc.), amuzament, ironii, referiri la situatii wow \/ situatii familiare etc.<\/span><\/p>\n<h3><b>3. Engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tipuri de postari:<\/span><\/p>\n<p><b>&#8211; continut generat de utilizatori<\/b><span style=\"font-weight: 400;\"> &#8211; din concursuri, postari de tip provocare<\/span><\/p>\n<p><b>&#8211; batalii<\/b><span style=\"font-weight: 400;\"> dintre personajul bun si personajul rau<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; continut <\/span><b>pentru fiecare segment<\/b><span style=\"font-weight: 400;\"> in parte din audienta tinta<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; continut <\/span><b>pentru cei mai pasionati<\/b><span style=\"font-weight: 400;\"> \/ influenceri de nisa<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><b> apel la implicare<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; caracteristica de <\/span><b>noutate <\/b><span style=\"font-weight: 400;\">(daca se poate)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>sustinerea unor valori <\/b><span style=\"font-weight: 400;\">apreciate de catre publicul tinta<\/span><\/p>\n<h3><b>4. Endorsement &#8211; influencer marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; pot fi vedete, oameni care au comunitati puternice, experti in nisa ta, utilizatori tipici din nisa ta<\/span><\/p>\n<h3><b>5. Actiuni pe Facebook<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ai nevoie de <\/span><b>interactiuni importante<\/b><span style=\"font-weight: 400;\"> &#8211; interactiunea cu persoana iubita, cu copiii, cu parintii, cu prietenii foarte buni:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; mesaje private<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; comentarii la postari cu mai mult decat text<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; reactii like si love<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; poti face <\/span><b>concursuri <\/b><span style=\"font-weight: 400;\">pentru a atrage continut de la utilizatori, continut pe care sa il trimita prin mesaje private (poze, video-uri etc.). <\/span><b>Cere oamenilor continut,<\/b><span style=\"font-weight: 400;\"> altfel rar il vei primi de bunavoie. &#8211; un <\/span><b>concurs prin vot <\/b><span style=\"font-weight: 400;\">te poate ajuta sa ajungi in mai multe conturi de Facebook Messenger, deoarece participantii iti vor trimite postarea cunoscutilor astfel incat sa fie votati de catre prieteni.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23153\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/08\/strategie-continut.png\" alt=\"strategie-continut\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/08\/strategie-continut.png 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/08\/strategie-continut-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/08\/strategie-continut-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2023\/08\/strategie-continut-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h3><b>6. Continut<\/b><\/h3>\n<p><b>Toate postarile trebuie sa aiba un call to action!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>poze <\/b><span style=\"font-weight: 400;\">\/ <\/span><b>video-uri <\/b><span style=\"font-weight: 400;\">cu produsele si contextul de utilizare a produselor tale<\/span><\/p>\n<p><b>&#8211; continut generat de utilizatori<\/b><\/p>\n<p><b>&#8211; sneak-peek<\/b><span style=\"font-weight: 400;\"> in spatele cortinei (productia produselor, din depozit, de la birou, oameni cheie)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>interviuri <\/b><span style=\"font-weight: 400;\">si reactii de la lideri de opinie \/ influenceri<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; continut <\/span><b>evergreen <\/b><span style=\"font-weight: 400;\">(ex. tutoriale)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; continut ce poate fi <\/span><b>refolosit <\/b><span style=\"font-weight: 400;\">pentru un scop nou<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>materiale de la experti <\/b><span style=\"font-weight: 400;\">din nisa ta \/ statistici \/ trenduri (poti face cross promo)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>informatii generale<\/b><span style=\"font-weight: 400;\"> despre produse \/ brand<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><b> studiaza clientii si comportamentul oamenilor in site sau la raft<\/b><span style=\"font-weight: 400;\">, interactioneaza cu publicul tau pentru a descoperi ce functioneaza si de ce, cum poti imbunatati.<\/span><\/p>\n<p><b>&#8211; implementeaza corect pixelul de la Facebook, codurile de la Google <\/b><span style=\"font-weight: 400;\">etc. &#8211; chiar daca acum mergi organic, cand vei vrea sa faci reclame vei avea nevoie de cookie-urile adunate in mod corect<\/span><\/p>\n<p><b>&#8211; cere reactii la cald<\/b><span style=\"font-weight: 400;\">, in momentul in care produsul omului a ajuns acasa &amp; este folosit &#8211; sunt primele reactii de entuziasm, autentice<\/span><\/p>\n<p><b>&#8211; foloseste suspansul <\/b><span style=\"font-weight: 400;\">pentru a atrage oamenii in site, a pregati lansarea unui produs nou sau orice alt obiectiv ti-ai propus<\/span><\/p>\n<p><b>&#8211; fa-le viata mai usoara<\/b><span style=\"font-weight: 400;\"> &#8211; ofera informatiile despre orar, despre suport, despre produs in format imagine sau postare text, chiar daca aceste informatii se mai gasesc in site sau pagina de Facebook<\/span><\/p>\n<p><b>&#8211; foloseste emotia pozitiva <\/b><span style=\"font-weight: 400;\">(feeling \u2026) &#8211; transmite senzatii bune, pozitive, entuziasmante<\/span><\/p>\n<h3><b>7. Criza<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; ai nevoie de un <\/span><b>plan de gestiune a crizelor <\/b><span style=\"font-weight: 400;\">de imagine, de exemplu<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; posibil vei avea cel putin o tabara care sa ceara altceva, fa-ti un <\/span><b>plan prin care sa iti gestionezi reactiile <\/b><span style=\"font-weight: 400;\">la comentariile si mesajele acestora<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; seteaza-ti <\/span><b>alerte <\/b><span style=\"font-weight: 400;\">in Google Alerts pe numele brandului tau<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Foloseste <\/span><b>BuzzSumo.com, Mention.com, BrandMentions.com<\/b><span style=\"font-weight: 400;\"> pentru a supraveghea automat ceea ce se vorbeste despre brandul tau<\/span><\/p>\n<h3><b>8. Rezultate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; analizeaza rezultatele campaniei tale de continut<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; noteaza audienta la care a ajuns continutul tau si caracteristicile acestei audiente<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; care au fost elementele cheie pentru conturarea unei comunitatii eficiente in campania ta de continut<\/span><\/p>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/optimizarea-continutului-trafic\/\"><b>10 metode de optimizare a continutului pentru a atrage mai mult trafic<\/b><\/a><b><\/b><br \/>\n<a name=\"33\"><\/a><\/p>\n<h2><b>33. Template: Titluri &amp; Subiecte de email puternice<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[Produse] disponibile acum &#8211; ex.<\/span><i><span style=\"font-weight: 400;\"> Tricouri noi Spiderman disponibile acum<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vezi ghidul tau pentru [obiectiv] &#8211; ex. <\/span><i><span style=\"font-weight: 400;\">Vezi ghidul tau pentru o viata mai sanatoasa<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[Nume magazin] [locatie] &#8211; Reducere x% &#8211; ex. <\/span><i><span style=\"font-weight: 400;\">Cabinet Stomatologic Brasov &#8211; Reducere 10%<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[Produse vedeta] &#8211; Descopera produsele preferate de la x lei &#8211; ex. <\/span><i><span style=\"font-weight: 400;\">Scaune speciale pentru birou &#8211; Gama variata de la 150 RON\/buc<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[Produse noi] acum in oferta magazinului &#8211; ex. <\/span><i><span style=\"font-weight: 400;\">Filtre de apa Cleansui acum in oferta [nume magazin]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comanda mai usor cu noua aplicatie <\/span><i><span style=\"font-weight: 400;\">[nume]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">[Produse]<\/span><\/i> <i><span style=\"font-weight: 400;\">[marca]<\/span><\/i><span style=\"font-weight: 400;\">. Acum in formula imbunatatita<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum sa [obiectiv dorit]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Te-ai saturat de [reversul obiectivului dorit]? &#8211; ex. Te-ai saturat sa pierzi controlul asupra bugetului tau?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa [produs \/ serviciu] acum si scapa de griji<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vrei [beneficiu produs]? Noi te putem ajuta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c[Produs nume] a functionat pentru mine. Incearca si tu\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comanda [produs preferat] si [obtii beneficiu] &#8211; <\/span><i><span style=\"font-weight: 400;\">ex. Comanda cadoul preferat si il livram gata impachetat<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[produse la reducere] &#8211; [COUNTDOWN]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X Motive sa [comanzi produse \/ servicii] pentru [beneficiu \/ tip de utilizator]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce nu ti-a spus nimeni despre <\/span><i><span style=\"font-weight: 400;\">[subiect]<\/span><\/i><\/li>\n<\/ul>\n<p><b><span style=\"font-weight: 400;\">Cum sa<\/span><i><span style=\"font-weight: 400;\"> [actiune]<\/span><\/i><span style=\"font-weight: 400;\"> fara sa <\/span><i><span style=\"font-weight: 400;\">[ceva neplacut]<\/span><\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/formule-creative-reclamele-ppc\/\"><b>5 formule creative pentru reclamele tale PPC<\/b><\/a><br \/>\n<a name=\"34\"><\/a><\/p>\n<h2><b>34. Template: Kit-ul de media al unui magazin online<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24168 size-full\" title=\"exemplu-kit-pt-media\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-kit-pt-media.png\" alt=\"exemplu-kit-pt-media\" width=\"1414\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-kit-pt-media.png 1414w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-kit-pt-media-1280x1810.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-kit-pt-media-980x1386.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-kit-pt-media-480x679.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1414px, 100vw\" \/><\/p>\n<p><b>\u26aa Numele afacerii<\/b><span style=\"font-weight: 400;\">, Logo, Slogan \/ Misiune, date de contact<\/span><\/p>\n<p><b>\u26aa Istoricul companiei si valorile acesteia<\/b><\/p>\n<p><b>\u26aa Datele fondatorului \/ fondatorilor<\/b><span style=\"font-weight: 400;\">, descriere min. 150 kw, 2-3 imagini tip bust, clare, mari + datele de contact<\/span><\/p>\n<p><b>\u26aa Echipa<\/b><span style=\"font-weight: 400;\"> &#8211; bios, imagini cu angajatii, imagini din depozit \/ birou etc.<\/span><\/p>\n<p><b>\u26aa Lista produselor vedeta<\/b><span style=\"font-weight: 400;\"> \/ a principalelor servicii<\/span><\/p>\n<p><b>\u26aa Statisticile comunitatii<\/b><span style=\"font-weight: 400;\"> &#8211; urmaritori pe toate canalele social media pe care le detii.<\/span><\/p>\n<p><b>\u26aa Statisticile afacerii <\/b><span style=\"font-weight: 400;\">\u00a0&#8211; numarul de clienti multumiti, trafic etc.<\/span><\/p>\n<p><b>\u26aa Mentiuni anterioare in presa<\/b><\/p>\n<p><b>\u26aa Testimoniale \/ Studiu de caz<\/b><\/p>\n<p><b>\u26aa Parteneriate \/ Colaborari cu creatori &amp; influenceri<\/b><\/p>\n<p><b>\u26aa Marcile comercializate<\/b><\/p>\n<p><b>\u26aa Premii castigate<\/b><\/p>\n<p><b>\u26aa FAQ<\/b><span style=\"font-weight: 400;\">, daca e cazul<\/span><\/p>\n<p><b>\u26aa Date de contact + link-uri social media<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24169 size-full\" title=\"ce-contine-kit-media\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/ce-contine-kit-media.png\" alt=\"ce-contine-kit-media\" width=\"1414\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/ce-contine-kit-media.png 1414w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/ce-contine-kit-media-1280x1810.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/ce-contine-kit-media-980x1386.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/ce-contine-kit-media-480x679.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1414px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-faci-kit-de-presa\/\"><b>Cum sa faci un kit de presa pentru afacerea ta online<\/b><\/a><b><\/b><br \/>\n<a name=\"35\"><\/a><\/p>\n<h2><b>35. Template: SMS Marketing<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24170 size-full\" title=\"exemplu-sms-bot\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-sms-bot.png\" alt=\"exemplu-sms-bot\" width=\"1202\" height=\"772\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-sms-bot.png 1202w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-sms-bot-980x629.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exemplu-sms-bot-480x308.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1202px, 100vw\" \/><\/p>\n<h3><b>Update livrare:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Salut <\/span><span style=\"font-weight: 400;\">{{firstname}}<\/span><span style=\"font-weight: 400;\">, comanda ta nr. <\/span><span style=\"font-weight: 400;\">{{number}}<\/span><span style=\"font-weight: 400;\"> e pe drum si iti va fi livrata in <\/span><span style=\"font-weight: 400;\">{{shipping_date}}<\/span><span style=\"font-weight: 400;\"> prin intermediul <\/span><span style=\"font-weight: 400;\">{{awbName}}<\/span><span style=\"font-weight: 400;\">. Poti urmari coletul tau prin acest AWB: {{awbNumber}} [link compania curierat]<\/span><\/p>\n<h3><b>Reminder despre cos:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Salut <\/span><span style=\"font-weight: 400;\">{{firstname}}<\/span><span style=\"font-weight: 400;\">! Am observat ca ai uitat cateva dintre produsele tale preferate in cos. Finalizeaza comanda acum si bucura-te de [beneficiu]. Vino in site: [URL].<\/span><\/p>\n<h3><b>Reminder puncte de fidelitate:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">{{firstname}}<\/span><span style=\"font-weight: 400;\">, iti multumim ca esti unul dintre cei mai fideli clienti la [nume magazin]]. Bucura-te de extra reducere la urmatoarele comenzi cu <\/span><span style=\"font-weight: 400;\">{{fidelityPoints}} <\/span><span style=\"font-weight: 400;\">puncte de fidelitate, in valoare de <\/span><span style=\"font-weight: 400;\">{{fidelityPointsValue}}!<\/span><\/p>\n<h3><b>Cerere review:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Salut {{firstname}}! Speram ca iti place produsul pe care l-ai comandat data trecuta de la [nume magazin]. Lasa-ne un review si iti vom trimite un discount de x% pentru urmatoarea comanda: [URL preluare review]<\/span><\/p>\n<h3><b>Eroare plata:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Am primit comanda ta in [nume magazin]. Din pacate nu am identificat plata. Te rugam sa reiei procesul de comanda [URL] si sa te asiguri ca faci plata online, de aceasta data. Multumim!<\/span><\/p>\n<h3><b>Start campanie Black Friday:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Black Friday incepe acum! Obtine extra discount de x% la comenzile tale folosind codul [voucher]. Comanda acum: [URL].<\/span><\/p>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/ce-functioneaza-si-ce-nu-in-ecommerce\/\"><b>Ce functioneaza si ce nu in eCommerce in 2024<\/b><\/a><b><\/b><br \/>\n<a name=\"36\"><\/a><\/p>\n<h2><b>36. Template: Strategia de automatizare in magazinul tau<\/b><\/h2>\n<p><b>\u2705 Foloseste GoBots<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Exemple:<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24171 size-full\" title=\"gobots-automatizare-magazin-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/gobots-automatizare-magazin-gomag.png\" alt=\"gobots-automatizare-magazin-gomag\" width=\"1536\" height=\"696\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/gobots-automatizare-magazin-gomag.png 1536w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/gobots-automatizare-magazin-gomag-1280x580.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/gobots-automatizare-magazin-gomag-980x444.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/gobots-automatizare-magazin-gomag-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/b><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">CRM Bot &#8211; Adauga in grupul Silver clientii cu comenzi &lt; x (ex. 3)<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">CRM Bot &#8211; Adauga in grupul Gold clientii cu comenzi &lt; y (ex. 6)<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">CRM Bot &#8211; Adauga in grupul Premium clientii cu comenzi &gt; y<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">CRM Bot &#8211; Adauga in grupul Blacklist clientii cu status comanda REFUZATA<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">CRM Bot &#8211; Adauga tag onomastica<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">CRM Bot &#8211; Adauga tag cei care au cumparat dintr-o anumita categorie<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">SMS Bot &#8211; Comanda noua<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">SMS Bot &#8211; Comanda finalizata<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">SMS Bot &#8211; Comanda neplatita<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Merchandiser Bot &#8211; Adauga automat produsele reduse in categoria PROMOTII<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Merchandiser Bot &#8211; Adauga automat in categoria NOUTATI produse &lt; 60 de zile<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Merchandiser Bot &#8211; Sterge automat din categoria NOUTATI produse &gt; 60 de zile<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Email Bot &#8211; trimite automat email pentru comenzi cu statusul &#8211; RETURNATA<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Email Bot &#8211; trimite automat email pentru comenzi cu statusul &#8211; REFUZATA<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Email Bot &#8211; trimite automat email cu produse cross-sell \/ upsell la x zile dupa livrarea comenzii<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Email Bot &#8211; trimite automat email de cerere recenzie la +3 zile dupa livrarea comenzii<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Email Bot &#8211; trimite automat email catre clientii cu tag ex. Aniversare x zile de la prima comanda, aniversare onomastica etc.<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Order Bot &#8211; Genereaza AWB automat<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Email Bot &#8211; Notificarea pentru produsele care nu sunt pe stoc &#8211; Livrare in x zile<\/span><\/p>\n<p><b>\u26aa <span style=\"font-weight: 400;\">Merchandiser Bot &#8211; Adauga x% extra-discount pentru BRANDUL X Campanie [luna]<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/automatizarea-unei-afaceri-online\/\"><b>Automatizarea unei afaceri online: 5 idei pentru magazinul tau<\/b><\/a><br \/>\n<a name=\"37\"><\/a><\/p>\n<h2><b>37. Template: Email-ul de confirmare comanda<\/b><\/h2>\n<p><b>Denumire sablon<\/b><span style=\"font-weight: 400;\"> &#8211; Confirmare comanda<\/span><\/p>\n<p><b>Activ <\/b><span style=\"font-weight: 400;\">&#8211; Da<\/span><\/p>\n<p><b>Subiect Email <\/b><span style=\"font-weight: 400;\">&#8211; Comanda ta {{number}} a fost confirmata<\/span><\/p>\n<p><b>Continut<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{{logo}}<\/span> <span style=\"font-weight: 400;\">{{sender_phone}}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buna {{firstname}},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeei! Comanda ta cu numarul {{number}} a fost confirmata si urmeaza sa fie procesata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Produsele sunt rezervate pentru tine, are deja AWB si factura generata. Stai cu ochii pe inbox, revenim curand cu un nou email in care te vom anunta ca am terminat de pregatit comanda ta \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uite ce ai comandat de data aceasta:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{{order}}<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Daca ai intrebari, nelamuriri sau pur si simplu vrei sa ne cunosti, contacteaza-ne la <\/span><b>contact@magazin.ro<\/b><span style=\"font-weight: 400;\"> sau la numarul de telefon<\/span><b> 07xxxxxxxx<\/b><span style=\"font-weight: 400;\">.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pe curand!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Echipa {{domain}}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urmareste-ne pe: [Facebook, Instagram, Tiktok &#8211; ce conturi ai]<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/12-tipuri-de-email\/\"><b>12 tipuri de email pe care ar trebui sa le trimiti clientilor<\/b><\/a><br \/>\n<a name=\"38\"><\/a><\/p>\n<h2><b>38. Template: Email-ul aniversar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Acest tip de email poate fi trimis cu ocazia aniversarii zilei de nastere a clientului sau, in cazul in care nu ai obtinut data de nastere, poate fi trimis la aniversarea a 3-6 luni \/ un an de cand iti este client.<\/span><\/p>\n<h4><b>Exemple de subiect:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E ziua ta! Vezi ce ti-am pregatit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La multi ani! Te ajutam sa sarbatoresti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sarbatorim impreuna?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La multi ani din partea echipei <\/span><i><span style=\"font-weight: 400;\">[nume magazin]<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uita de tort. Aniversarile au nevoie de <\/span><i><span style=\"font-weight: 400;\">[produs]<\/span><\/i><\/li>\n<\/ul>\n<h3><b>Corp email:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Buna {{firstname}},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ia te uita cine sarbatoreste!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La multi ani din partea echipei <\/span><i><span style=\"font-weight: 400;\">[nume magazin] <\/span><\/i><span style=\"font-weight: 400;\">si cele mai calde urari de bine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din pacate, nu iti putem trimite prin posta un tort de ciocolata etajat, ornat cu macarons, zmeura si inimioare din zahar caramelizat (nu incape in cutia postala &#8211; crede-ne, am incercat)&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stim, e trist dar\u2026 ce spui de <\/span><i><span style=\"font-weight: 400;\">[x% reducere sau alt tip de oferta] <\/span><\/i><span style=\"font-weight: 400;\">la produsul tau preferat?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste codul <\/span><i><span style=\"font-weight: 400;\">[cod de reducere] <\/span><\/i><span style=\"font-weight: 400;\">la finalizarea comenzii pana<\/span><i><span style=\"font-weight: 400;\"> [limita de timp]<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La multi ani, inca o data!<\/span><\/p>\n<h4><b>Sugestii:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mizeaza pe culoare si imagini si ai grija sa stabilesti din subiect ca e vorba de un email pentru aniversarea lui<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foloseste un cod de reducere pentru ca doar asa vei stii cum sa faci diferenta intre clienti si vei putea sa acorzi reducerea<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creeaza o senzatie de urgenta alocand o limita de timp pentru valabilitatea codului de reducere <\/span><\/li>\n<\/ul>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/secvente-de-email-follow-up\/\"><b>3 Secvente de email follow-up de care are nevoie afacerea ta<\/b><\/a><b><\/b><br \/>\n<a name=\"39\"><\/a><\/p>\n<h2><b>39. Template: Branding pentru magazinul tau<\/b><\/h2>\n<h3><b>#1. Analiza interna si externa<\/b><\/h3>\n<p><b>\u26aa Audit intern<\/b><span style=\"font-weight: 400;\"> &#8211; pune pe hartie viziunea ta: ce te motiveaza, ce te-a motivat sa deschizi afacerea, care e povestea din spate etc.<\/span><\/p>\n<p><b>\u26aa Analiza de piata <\/b><span style=\"font-weight: 400;\">&#8211; ce vrei sa lansezi, care e business-ul, cum e business-ul, care e piata etc. Vezi atat online, cat si offline.<\/span><\/p>\n<p><b>\u26aa Analiza trendurilor<\/b><span style=\"font-weight: 400;\"> &#8211; ce trenduri exista acum, care sunt industriile care functioneaza, care sunt industriile care cresc procentual cel mai bine.<\/span><\/p>\n<p><b>\u26aa Analiza si identificarea consumatorului ideal &#8211;<\/b><span style=\"font-weight: 400;\"> cine e consumatorul tau ideal, varsta, sex, din ce generatie face parte, cui vrei sa ii vinzi produsele, ce putere financiara are generatia consumatorului ideal.<\/span><\/p>\n<p><b>\u26aa Analiza strategiei de business<\/b><span style=\"font-weight: 400;\"> &#8211; indiferent ca strategia e facuta de tine sau de un consultant \/ agentie externa.<\/span><\/p>\n<h3><b>#2. Strategia de brand &#8211; mecanismul din spatele tuturor actiunilor unui business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Te concentrezi mai mult, de regula, pe o anumita componenta.<\/span><\/p>\n<p><b>\u26aa Mediul<\/b><span style=\"font-weight: 400;\"> (Organizatia si cultura organizationala) &#8211; toate punctele prin care omul poate interactiona cu brandul &#8211; cum e personalul, experienta, design-ul interior si al produselor, ambalare etc.<\/span><\/p>\n<p><b>\u26aa Produsul<\/b><span style=\"font-weight: 400;\"> (Tipologia \/ Pretul \/ Calitatea) &#8211; produsele sau serviciile pe care brandul tau le incorporeaza &#8211; tipul produsului (beneficii, diferenta fata de concurenta), pozitionarea produsului (cum este recunoscut pe piata, ce emotie transmite consumatorului, cum il prezinti, ce fel de design are etc.), pretul raportat la calitatea produsului<\/span><\/p>\n<p><b>\u26aa Comportamentul<\/b><span style=\"font-weight: 400;\"> (Personalitatea) &#8211; regulamentul de baza prin care un brand se manifesta ca o persoana &#8211; cum se manifesta, ce transmite (emotie), tonul vocii (la ce persoana abordezi clientul, care e tonul comunicarii), cum face consumatorul sa se simta (sentiment \/ senzatie)<\/span><\/p>\n<p><b>\u26aa Comunicarea<\/b><span style=\"font-weight: 400;\"> (Vizual \/ Emotional \/ Vizual \/ Senzorial) &#8211; toate simturile si emotiile prin care brandul comunica spre consumator &#8211; vizuala (design, poze, texte, video), auditiva (jingle-uri), olfactiva, gustativa (gust consistent, unic), tactila (material, senzatia la atingere)<\/span><\/p>\n<h3><b>#3. Arhetipul de brand<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; Arhetipurile &#8211; radacini sadite in ADN-ul uman care ne ghideaza realitatea<\/span><\/p>\n<p><b>12 Arhetipuri standard de brand<\/b><\/p>\n<ol>\n<li><b> Inocentul<\/b><span style=\"font-weight: 400;\"> &#8211; pozitiv si bland, vede binele in orice percepe (ex. Dove, Coca Cola)<\/span><\/li>\n<li><b> Inteleptul<\/b><span style=\"font-weight: 400;\"> &#8211; in continua cautare a adevarului, considera ca niciodata nu va stii indeajuns (ex. Google, BBC)<\/span><\/li>\n<li><b> Exploratorul <\/b><span style=\"font-weight: 400;\">&#8211; vrea sa calatoreasca in toata lumea si sa experimenteze tot. Vrea sa fie liber (ex. Red Bull, Corona)<\/span><\/li>\n<li><b> Nelegiuitul <\/b><span style=\"font-weight: 400;\">&#8211; vrea sa fie independent, revolutionar. Nu ii este frica sa incalce regulile pentru a ajunge la succes (ex. Virgin, Harley Davidson)<\/span><\/li>\n<li><b> Magicianul<\/b><span style=\"font-weight: 400;\"> &#8211; se manifesta prin supranatural si cunoastere dincolo de limite. Are putere de transformare (ex. AXE, Absolut)<\/span><\/li>\n<li><b> Eroul<\/b><span style=\"font-weight: 400;\"> &#8211; curajosul motivat si focusat in a-si indeplini telul in aceasta lume (ex. NIKE, Ariel)<\/span><\/li>\n<li><b> Iubitorul<\/b><span style=\"font-weight: 400;\"> &#8211; aspira continuu la senzualitate si iubire adevarata (ex. Chanel, Baileys)<\/span><\/li>\n<li><b> Bufonul<\/b><span style=\"font-weight: 400;\"> &#8211; misiunea lui e sa se bucure de viata, sa distreze si sa se distreze (ex. Old Spice, M&amp;Ms)<\/span><\/li>\n<li><b> Everyman<\/b><span style=\"font-weight: 400;\"> &#8211; omul obisnuit, persoana pe care o vedem in oglinda atunci cand ne uitam la noi (ex. Ikea, Visa)<\/span><\/li>\n<li><b> Creatorul<\/b><span style=\"font-weight: 400;\"> &#8211; nonconformist, constructorul care vrea sa transforme lumea in ceva mai bun prin talentul lui (ex. Lego, Adobe)<\/span><\/li>\n<li><b> Conducatorul<\/b><span style=\"font-weight: 400;\"> &#8211; vrea controlul suprem, sa domine si sa fie numarul 1 (ex. Mercedes Benz, British Airways)<\/span><\/li>\n<li><b> Altruistul<\/b><span style=\"font-weight: 400;\"> &#8211; personalitatea parintilor tai, empatici si ofera suport celorlalti (ex. Unicef, Heinz)<\/span><\/li>\n<\/ol>\n<h4>4. Ideea \/ Esenta de brand<span style=\"font-weight: 400;\"> &#8211; intreaga organizatie redusa la un singur cuvant, care raspunde cu strictete strategiei de brand. Vinzi emotie.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Exemple:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Nike &#8211; victorie<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Apple &#8211; inovatie<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Coca Cola &#8211; fericire<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Harley Davidson &#8211; libertate<\/span><\/p>\n<h3><b>5. Distributia brandului &#8211; energia care pune in miscare strategia de brand<\/b><\/h3>\n<p><b>\u26aa Identificarea si setarea canalelor <\/b><span style=\"font-weight: 400;\">(online &amp; offline) &#8211; vanzari, PR, outdoor advertising, Facebook, Google, design, customer service, UX\/UI, blog, radio, TV, print, CSR etc.<\/span><\/p>\n<p><b>\u26aa Setarea actiunilor care se vor face<\/b><\/p>\n<p><b>\u26aa Setarea tacticilor pentru indeplinirea obiectivului<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/identitate-si-logo-magazin-online-branding\/\"><b>Brand si logo magazin online \u2013 10 sfaturi care te vor ajuta sa faci alegeri bune<\/b><\/a><br \/>\n<a name=\"40\"><\/a><\/p>\n<h2><b>40. Template: Bugetarea pentru marketing<\/b><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24172 size-full\" title=\"buget marketing\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/buget-marketing.png\" alt=\"buget marketing\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/buget-marketing.png 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/buget-marketing-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/buget-marketing-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/buget-marketing-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/6-ponturi-planificare-a-bugetului-pentru-micile-afaceri\/\"><b>6 Ponturi De Planificare A Bugetului Pentru Micile Afaceri<\/b><\/a><br \/>\n<a name=\"41\"><\/a><\/p>\n<h2><b>41. Template: Analiza datelor si a rapoartelor<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trebuie sa stii:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Ce date trebuie monitorizate si cand<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f La ce sa te uiti<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Pe ce sa iti concentrezi atentia (rata de conversie, rata de conversie in functie de canal, valoarea cosului)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Unde sa cauti informatiile de care ai nevoie in orice raport<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Stabileste scopul analizei, care este directia prin prisma careia planul tau de business si campaniile tale de marketing vor evolua astfel incat sa obtii cat mai multi bani inapoi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026pentru asta, ai urmatorul proces<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Determina nivelul la care te afli acum<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Identifica problemele de care trebuie sa te ocupi mai intai<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Determina ce presupune rezolvarea acestor probleme<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Determina potentialele bariere din calea solutiilor tale<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coreleaza datele intr-un singur loc &#8211; in platforma Gomag ai si Rapoartele clasice, si Gomag Insights.<\/span><\/p>\n<h3><b>Must-have pentru interpretarea datelor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Segmenteaza datele inainte de a le interpreta<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Intelege terminologia<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Porneste de la KPI-uri<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Interpreteaza suficiente date (volum + timp mai lung)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Intelege ce tip de tool, iti aduce raspuns la diverse intrebari (ex. Statisticile nu iti spun DE CE fac oamenii ceva, in schimb sondajele da)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Tine cont de elementele ce influenteaza datele: sezonalitate, schimbari in economie, conditii de plata, campanii speciale, miscarile competitiei etc.<\/span><\/p>\n<h3><b>Ponturi de corelare date &#8211; marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u2705 Segment in functie de device &#8211; identifica daca exista comportamente diferite si care sunt acestea<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Eficienta canalelor de promovare &#8211; uita-te la micro conversii din sursele de trafic &#8211; uita-te la actiuni precum completare form, add to cart, add to wishlist<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Zona de tehnologie &#8211; verifica pe anumite browsere daca ai o problema in site de care nu esti constient (de ex., daca ai un buton de chat peste \u201cadauga in cos\u201d, de exemplu) sau rezolutia ecranului<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Daca ai pus un banner si vrei sa masori cati l-au vazut sau au dat click pe el &#8211; vezi daca are sens sa pastrezi zona respectiva sau nu<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Cati oameni folosesc anumite optiuni de sortare si care sunt cele mai populare &#8211; poti prioritiza ordinea afisarii, pentru a scurta timpul de decizie<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Pe paginile pe care ai foarte mult trafic, sau foarte putin trafic &#8211; fa sondaje si afla ce cauzeaza aceste schimbari majore, direct de la vizitatori<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dupa vizualizarea rapoartelor emiti ipoteze de lucru \/ insights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abia dupa ce le testezi, iti dai seama daca aceste ipoteze sunt valide sau nu.<\/span><\/p>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/cum-folosesti-rapoartele-gomag-pentru-a-planifica-strategia\/\"><b>Cum folosesti rapoartele Gomag pentru a planifica strategia de crestere<\/b><\/a><b><\/b><br \/>\n<a name=\"42\"><\/a><\/p>\n<h2><b>42. Template pentru cresterea productivitatii<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24173 size-full\" title=\"planner-made-for-business\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/planner-made-for-business-im.jpg\" alt=\"planner-made-for-business\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/planner-made-for-business-im.jpg 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/planner-made-for-business-im-980x735.jpg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/planner-made-for-business-im-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<ol>\n<li><b> Obiective zilnice. <\/b><span style=\"font-weight: 400;\">Stabileste un set de activitati si obiective pentru fiecare zi.<\/span><\/li>\n<li><b> Cadranul productivitatii<\/b><span style=\"font-weight: 400;\">. Separa activitatile tale in 4 blocuri: activitati importante, activitati urgente, activitati pentru mine si activitati indeplinite. Te va ajuta sa iti prioritizezi treaba si sa nu uiti task-uri.<\/span><\/li>\n<li><b> Multiple etape<\/b><span style=\"font-weight: 400;\">. Cand incepi sa lucrezi sau sa faci o anumita activitate, stabileste care este punctul la care trebuie sa ajungi inainte de a te opri.<\/span><\/li>\n<li><b> Varful maxim de productivitate.<\/b><span style=\"font-weight: 400;\"> Identifica varful tau maxim de productivitate si profita de el (iti aloci activitatile importante pentru perioada respectiva).<\/span><\/li>\n<li><b> Regula sub 3 minute. <\/b><span style=\"font-weight: 400;\">Daca iti ia mai putin de 3 minute sa faci un lucru, fa-l acum.\u00a0<\/span><\/li>\n<li><b> Invata in orice gol de timp<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><b> Creeaza continuitate. <\/b><span style=\"font-weight: 400;\">La final de zi, ia-ti 3-5 minute sa te gandesti care e primul lucru pe care il vei face maine. Pregateste ce e rapid si simplu, in avans.<\/span><\/li>\n<li><b> Cate un lucru odata. <\/b><span style=\"font-weight: 400;\">Daca te apuci de o activitate, incearca sa te concentrezi pe ea pana la final.\u00a0<\/span><\/li>\n<li><b> Inspiratie de unde nu te astepti.<\/b><span style=\"font-weight: 400;\"> Fa ceva total diferit fata de ceea ce faci in mod obisnuit.\u00a0<\/span><\/li>\n<li><b> Principiul Pareto.<\/b><span style=\"font-weight: 400;\"> Sau legea 80 \/ 20. 80% dintre rezultatele pe care le obtii, provin din 20% efort depus.\u00a0<\/span><\/li>\n<li><b> Termen limita. <\/b><span style=\"font-weight: 400;\">Ai nevoie si de limite de timp, daca vrei sa fii mai productiv.\u00a0<\/span><\/li>\n<li><b> 30 de zile. <\/b><span style=\"font-weight: 400;\">Propune-ti sa te tii de un obicei 30 de zile.<\/span><\/li>\n<li><b> Optimizare. <\/b><span style=\"font-weight: 400;\">Optimizeaza sarcinile repetitive si plictisitoare. Fie le automatizezi, fie gandesti un flow diferit de gestionare a situatiei.\u00a0<\/span><\/li>\n<li><b> Fii matinal. <\/b><\/li>\n<li><b>Fii punctual<span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/functionalitati-cresc-productivitatea-echipei\/\"><b>10 Functionalitati Gomag care cresc productivitatea echipei tale<\/b><\/a><br \/>\n<a name=\"43\"><\/a><\/p>\n<h2><b>43. Template: Fotografiile de produs in magazinul tau<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Ai fotografii de produs:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Obtinute de la furnizor \/ producator<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Realizate de un fotograf \/ firma specializata<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Le-ai facut singur<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef<\/span><b> Daca realizezi singur fotografiile de produs<\/b><span style=\"font-weight: 400;\">, ai grija sa ai:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Un aparat foto<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Lumini (pentru fotografii de produs e recomandat un lightbox studio)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25a2 Program de editare foto (ex. Photoshop)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Incarca intotdeauna <\/span><b>fotografii estetice, clare, de calitate buna.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Redimensioneaza toate <\/span><b>fotografiile de produs la aceeasi dimensiune<\/b><span style=\"font-weight: 400;\">. Foloseste Photoshop, Irfan View (pentru sute sau mii de poze) etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Prima fotografie afisata la produs prezinta <\/span><b>produsul frontal, centrat in imagine<\/b><span style=\"font-weight: 400;\">. Produsul ocupa un<\/span><b> procent cat mai mare din imagine<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Lasa produsul sa fie <\/span><b>principalul punct de interes in imagine<\/b><span style=\"font-weight: 400;\">, chiar si atunci cand il fotografiezi in timp ce este folosit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Include cat mai multe <\/span><b>unghiuri si detalii ale produsului.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24174 size-full\" title=\"tipuri-fotografii-de-produs\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tipuri-fotografii-de-produs.png\" alt=\"tipuri-fotografii-de-produs\" width=\"1414\" height=\"2000\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tipuri-fotografii-de-produs.png 1414w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tipuri-fotografii-de-produs-1280x1810.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tipuri-fotografii-de-produs-980x1386.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/tipuri-fotografii-de-produs-480x679.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1414px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Daca produsul se vinde in mai multe variante (ex. culori, modele etc.), ai grija sa ai<\/span><b> fotografii cu toate variantele.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Foloseste un<\/span><b> fundal alb,<\/b><span style=\"font-weight: 400;\"> sau daca produsul este foarte deschis la culoare, un fundal cu care sa contrasteze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Ofera <\/span><b>functia zoom<\/b><span style=\"font-weight: 400;\"> &#8211; permite-le clientilor sa mareasca pozele dupa bunul plac, pentru a vedea toate detaliile produsului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Arata-i clientului <\/span><b>dimensiunea reala a produsului.<\/b><span style=\"font-weight: 400;\"> Pe langa fotografii pe fundal alb, arata produsul in timp ce este purtat sau folosit de catre un model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Foloseste<\/span><b> lumina naturala<\/b><span style=\"font-weight: 400;\">, sau un ansamblu de lumini care sa arate produsul cat mai aproape de cum este in realitate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Nu edita excesiv <\/b><span style=\"font-weight: 400;\">fotografiile de produs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Cand incarci imaginile de produs, asigura-te ca au <\/span><b>un nume descriptiv<\/b><span style=\"font-weight: 400;\"> &#8211; numele produsului. Nu le incarca cu denumirea standard din aparat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Ai grija ca <\/span><b>atributul Alt-text sa fie completat.<\/b><span style=\"font-weight: 400;\"> In Gomag, atributul se completeaza automat cu numele produsului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Adauga<\/span><b> 6-8 fotografii de produs<\/b><span style=\"font-weight: 400;\"> in galeria din pagina de produs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Adauga<\/span><b> fotografii si in corpul descrierii de produs.<\/b><span style=\"font-weight: 400;\"> Ajuta la aerisirea textului, si il face mai usor de scanat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Ai grija ca in fotografiile de produs care apar ca <\/span><b>thumbnails<\/b><span style=\"font-weight: 400;\">, produsele sa se vada tot clar.<\/span><\/p>\n<p>Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/imagini-de-produs-dimensiuni-aspect\/\"><b>Bune practici pentru Imagini de produs in magazinul tau online: dimensiuni &amp; aspect<\/b><\/a><b><\/b><br \/>\n<a name=\"44\"><\/a><\/p>\n<h2><b>44. Template: Formule de copywriting care functioneaza<\/b><\/h2>\n<h3><strong>1. AIDA (Atentie, Interes, Dorinta, Actiune)<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu: <\/span><\/i><span style=\"font-weight: 400;\">Redescopera gustul copilariei in fiecare muscatura! Bomboanele Bucuria iti ofera rafinament si savoare intr-o experienta senzoriala unica. Alege acum din peste 50 de varietati si transforma fiecare moment intr-o bucurie!<\/span><\/p>\n<h3><strong>2. 4U (Util, Urgent, Unic, Ultra-specific)<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu<\/span><\/i><span style=\"font-weight: 400;\">: Bomboanele Bucuria, ciocolata catifelata cu umpluturi extraordinare. Ofera placere autentica, acum in oferta limitata. Savurati impreuna gustul de altadata, pentru momente de neuitat. Cumpara acum: URL<\/span><\/p>\n<h3><strong>3. FAB (Functionalitati, Avantaje, Beneficii)<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu:<\/span><\/i><span style=\"font-weight: 400;\"> Bucuria iti ofera ciocolata fina si umpluturi variate, cu traditie din 1946. Descopera o diversitate de arome, texturi bogate si experiente senzoriale unice. Alege pentru tine si pentru cei dragi momente de rasfat si placere autentica, in fiecare zi. Comanda online bomboanele de ciocolata Bucuria, cu oferta limitata pana [timp]!<\/span><\/p>\n<h3><strong>4. BAB (Podul de trecere Inainte &#8211; Dupa)<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu:<\/span><\/i><span style=\"font-weight: 400;\"> E greu sa fii om mare, nu-i asa? Dar cand oboseala apasa greu pe umeri, iar inspiratia se lasa asteptata, un dulce bun si catifelat te poate readuce in prezent. Asa ca haide, ia o pauza si bucura-te de un adevarat moment de rasfat cu bomboanele de ciocolata Bucuria!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24179 size-full\" title=\"postari-insta-storytelling\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/postari-insta-storytelling.gif\" alt=\"postari-insta-storytelling\" width=\"1080\" height=\"1080\" \/><\/p>\n<h3><strong>5. 4P (Imaginatie, Promisiune, Dovada, Actiune)<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu:<\/span><\/i><span style=\"font-weight: 400;\"> Te uiti la ele si iti aduci aminte instant de gustul copilariei. Cu lapte de pasare, miere, nuca de cocos, prune, visine\u2026 atat de multe variante dintre care poti alege! Iti garantam ca e fix dupa reteta originala, de mai bine de 65 de ani. Peste 2000 de clienti au ales deja magazinul nostru. Comanda acum bomboanele de ciocolata Bucuria si ti le livram direct acasa!\u00a0<\/span><\/p>\n<h3><strong>6. 3Why (De ce esti cel mai bun? De ce ar trebui sa te cred? De ce ar trebui sa cumpar acum?)<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu:<\/span><\/i><span style=\"font-weight: 400;\"> Avem peste 2000 de recenzii de la clientii fericiti ca ne-au ales. Iar gustul bomboanelor Bucuria surprinde de fiecare data, cu o varietate extraordinara de umpluturi si ciocolata delicioasa. Daca nu ne crezi, e chiar momentul s\u0103 le incerci si tu. Alege mixul preferat si ai transport gratuit la orice comanda peste 250 Ron!<\/span><\/p>\n<h3><strong>7. 3S (Protagonist &#8211; Poveste &#8211; Solutie)<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu:<\/span><\/i><span style=\"font-weight: 400;\"> Cu siguranta ai trecut si tu prin asta: sarbatorile se aproprie, dar habar n-ai ce cadouri sa mai cumperi! Iata si solutia: cu bomboanele Bucuria nu dai gres niciodata. Ai un adevarat mix de umpluturi invelite intr-un strat generos de ciocolata catifelata, pentru o calatorie delicioasa in timp. Alege mixurile Bucuria si ofera un cadou de neutat, cu traditie si gust!<\/span><\/p>\n<h3><strong>8. 1-2-3-4 Formula (Ce am pentru tine? Ce va face pentru tine? Cien sunt? Ce trebuie sa faci in continuare?)<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu:<\/span><\/i><span style=\"font-weight: 400;\"> Nu sunt doar dulci \u0219i delicioase, ci si sanatoase. Da, bomboanele Bucuria iti topesc inima si iti cuceresc ochii. De post sau de dulce, cu lapte de pasare, pepene galben, miere si zeci de alte umpluturi &#8211; suntem buni la indeplinit cele mai pofticioase dorinte. Comanda acum mixul preferat de la Bucuria si iti livram comanda direct acasa!<\/span><\/p>\n<h3><strong>9. The Fan Dancer: Fii specific fara a explica, de fapt, nimic<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu:<\/span><\/i><span style=\"font-weight: 400;\"> Dansul aromelor acoperite cu ciocolata autentica. Fermecatoare, seducatoare, divine. De la doar 10 lei \/ 250 gr. Comanda acum!<\/span><\/p>\n<h3><strong>10. Storytelling formula: Orice poveste are nevoie de un erou, un scop, un conflict, un mentor si o morala\u00a0<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Exemplu preluat din pagina Despre Noi Bucuria.ro:<\/span><\/i><span style=\"font-weight: 400;\"> \u201cAm redescoperit puterea \u201cBucuria\u201d in vremea studentiei cand bagajele noastre si ale celorlalti calatori din vestitul tren Prietenia care uneste Chisinaul de Bucuresti erau pline de bomboane. La inceput, dulciurile erau aduse cu titlu de cadou, apoi la cerere, pentru ca fiecare din cunoscutii nostri avea deja preferinte clare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu mai suntem studenti de ceva timp, insa am ramas cu convingerea ca este nevoie de foarte putin pentru a-i inveseli pe ceilalti si a face o fapta frumoasa. De aceea, planul nostru este simplu: vrem sa iti aducem cat mai multa bucurie tie si celor dragi tie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stim ca putem face acest lucru fiindca avem dulciuri pentru toate ocaziile: zile de nastere, casatorii, botezuri, petreceri copii si orice alt eveniment din viata ta. Si avem bomboane pentru toate gusturile: cu ciocolata, alune, fructe diverse, fondant, cafea, si inca multe alte alegeri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca distribuitori autorizati suntem onorati de misiunea noastra de a raspandi Bucuria in Romania.\u201d<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/continut-care-sa-vanda\/\"><b>Cum as putea sa creez continut care sa vanda<\/b><\/a><br \/>\n<a name=\"45\"><\/a><\/p>\n<h2><b>45. Template: Identificarea diferentiatorilor<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Ai nevoie de un diferentiator competitiv dar trebuie si clientul sa aiba nevoie de acel diferentiator. <\/b><span style=\"font-weight: 400;\">Cand stii care sunt diferentiatorii, poti sa ii comunici mai eficient clientilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Gandeste-te la produsul \/ serviciul tau si la principalii tai 2 competitori: fata de X ce ai tu si nu au respectivii, si clientilor le trebuie? Ei ce au si tu nu ai, dar le-ar trebui clientilor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Ofera plus valoare \/ valoare adaugata<\/b><span style=\"font-weight: 400;\"> &#8211; impresioneaza clientii pentru a-i convinge natural sa cumpere<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24180 size-full\" title=\"exercitiu-stabilire-uvp\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exercitiu-stabilire-uvp.png\" alt=\"exercitiu-stabilire-uvp\" width=\"1919\" height=\"1079\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exercitiu-stabilire-uvp.png 1919w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exercitiu-stabilire-uvp-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exercitiu-stabilire-uvp-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/exercitiu-stabilire-uvp-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1919px, 100vw\" \/><\/b><\/p>\n<h3><b>Nevoie + Solutie + Diferentiatori = Propunerea de valoare<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u25ef Ai nevoie de o <\/span><b>poveste <\/b><span style=\"font-weight: 400;\">pentru a vinde orice, scump sau ieftin. Poti crea povestea de la nevoia clientului, de la context (ex. un eveniment, un sezon etc.), de la referinte pe care oamenii le stiu (ex. filme, personaje, situatii, senzatii).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef Ofera clientilor o <\/span><b>experienta memorabila<\/b><span style=\"font-weight: 400;\"> de la inceput la sfarsit (in special dupa cumparare) si nu uita sa il inviti sa se mai intoarca in magazin. Foloseste un carlig, un motiv pentru a se intoarce: lansarea unor noi produse, o campanie noua etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ef <\/span><b>Fii uman<\/b><span style=\"font-weight: 400;\"> in comunicarea cu clientii: interactioneaza personal cu ei, reactioneaza cu umor si personalitate.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">\u25ef Cand vinzi aceleasi produse, aceleasi branduri, cu aceleasi preturi, <\/span>diferenta o faci tu<span style=\"font-weight: 400;\"> &#8211; vanzatorul &#8211; si modul in care abordezi clientul.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/propunerea-unica-de-valoare-diferentiatorii\/\"><b>Care e ingredientul tau secret? Cum iti descoperi diferentiatorii &amp; UVP<\/b><\/a><br \/>\n<a name=\"46\"><\/a><\/p>\n<h2><b>46. Template: Extinderea pe multiple canale de vanzari<\/b><\/h2>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Am creat <\/span><b>mai multe hub-uri de informare &amp; vanzare pentru potentialii mei clienti<\/b><span style=\"font-weight: 400;\"> (blogul de companie, comparatoare de preturi, marketplaces, canalul de YouTube, pagina de Facebook etc.)<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Am ales hub-urile de informare in functie de <\/span><b>locurile in care sta audienta pe care o targetez si de unde pot obtine lead-uri valoroase sau vanzari.<\/b><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Am ales canalele secundare in functie de <\/span><b>costul per achizitie pe care il are fiecare<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Am testat mai multe canale de vanzari si <\/span><b>imi concentrez bugetul doar pe cele mai performante.<\/b><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Primul canal pe care il optimizez este <\/span><b>site-ul meu<\/b><span style=\"font-weight: 400;\"> &#8211; ma asigur ca oamenii au o experienta placuta la navigare si inteleg informatia din pagini.<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Creez <\/span><b>continut original <\/b><span style=\"font-weight: 400;\">si incerc sa il actualizez frecvent.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24181 size-full\" title=\"omnichannel-business\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/omnichannel.png\" alt=\"omnichannel-business\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/omnichannel.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/omnichannel-980x735.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/omnichannel-480x360.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Am un <\/span><b>blog de companie<\/b><span style=\"font-weight: 400;\"> pe care postez in mod regulat continut interesant pentru publicul targetat.<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Am o <\/span><b>profile<\/b><span style=\"font-weight: 400;\"> pentru site-ul meu pe site-uri secundare, pe care sunt activ in mod constant.<\/span><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Am optimizat paginile respective cu o <\/span><b>descriere interesanta, in care am inclus cuvinte cheie si expresii de actiune.<\/b><\/p>\n<p><b>\u26aa <\/b><span style=\"font-weight: 400;\">Am completat <\/span><b>datele privitoare la contact, program si link-uri spre site.<\/b><\/p>\n<p><b>\u26aa Am incarcat feed-uri de produse relevante<\/b><span style=\"font-weight: 400;\"> acolo unde este cazul.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Acceseaza\u0306 Piat\u0326a de eCommerce B2B la Nivelul Urma\u0306tor cu Gomag Link \ud83d\udd17\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SZ33wCfYTSU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>\u26aa <span style=\"font-weight: 400;\">Daca am ales sa vand si pe<\/span> marketplace<span style=\"font-weight: 400;\">, am creat descrieri originale, folosesc imagini diferite si chiar video-uri de produs.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-extinzi-fluxurile-de-venituri\/\"><b>Cum sa iti extinzi fluxurile de venituri pentru afacerea ta<\/b><\/a><br \/>\n<a name=\"47\"><\/a><\/p>\n<h2><b>47. Template: Extinderea afacerii cross-border<\/b><\/h2>\n<h3><b>Cum sa iti gandesti strategia?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Rata de conversie creste cand costurile si serviciile disponibile sunt afisate clar si transparent, peste tot pe site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>\u26aa <\/b><\/span><b>Anunta vizibil ca oferi optiuni pentru livrarea internationala<\/b><span style=\"font-weight: 400;\">. De multe ori, valoarea cosului creste cu mai mult de 70%* atunci cand, pe langa livrarea standard, apare si o livrare express.<\/span><\/p>\n<p><b>\u26aa Foloseste limba, moneda si optiunile de plata locale.<\/b><span style=\"font-weight: 400;\"> 98% dintre cumparatorii online prefera sa plateasca in moneda locala.<\/span><\/p>\n<p><b>\u26aa 70% dintre cumparatori prefera sa plateasca acest cost in momentul achizitiei.<\/b><span style=\"font-weight: 400;\"> Retailerii care ofera aceasta optiune au o rata de crestere de 2x mai mare decat cei care nu o fac.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Magazinele care aleg sa ofere livrare express sau internationala au o valoare medie a cosului mai mare. Comertul online cross-border creste de 2x mai repede decat comertul local.<\/span><\/p>\n<p>*Sursa cifre: DHL<\/p>\n<h4><b>Checklist pentru un site cu vanzari sanatoase<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u2705 Vinzi international?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Mentionezi optiunile de livrare disponibile in pagina de home si mentionezi acolo ca vinzi international?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Oferi o optiune de livrare rapida in magazin?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Costurile de livrare sunt decente?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Oferi o optiune TVA si taxe vamale platite?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Oferi o solutie facila de retur?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Este site-ul disponibil in mai multe limbi?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Folosesti un convertor valutar in site?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Oferi metode de plata localizate?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Mentionezi pe site notificari legate de livrare?<\/span><\/p>\n<p><b>Practic, imbunatatesti experienta clientului, asa ca imbunatatesti si recurenta in site.<\/b><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/vanzari-cross-border\/\"><b>Vanzari cross-border: Cum vinzi online pe pietele internationale<\/b><\/a><\/p>\n<\/div>\n<h2><b>Daca ai ajuns pana aici si ai si parcurs startul materialului de azi, felicitari!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tocmai ai facut primul pas spre o strategie mai diversificata, cu potential sa iti aduca rezultate mai multe, mai bune, mai <\/span><i><span style=\"font-weight: 400;\">asa <\/span><\/i><span style=\"font-weight: 400;\">cum iti doresti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urmatorul pas? Incepe sa testezi aplicand unul sau mai multe dintre sabloanele de mai sus. Nu uita sa le adaptezi in functie specificatiile business-ului tau si resursele de care dispui.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spor la treaba!<\/span><\/p>\n<h2><b>PS. Foloseste-te la maximum de functionalitatile Gomag pentru a implementa ideile de azi. Ai sute de module si aplicatii la indemana.\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Consulta documentatia sau trimite un mail catre colegii mei din echipa de Customer Care, iar ei te ajuta sa activezi cele mai potrivite optiuni pentru tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu vinzi cu Gomag &#8211; inca? E momentul perfect sa incepi. Ai demo gratuit sa<\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\"> testezi platforma<\/span><\/a><span style=\"font-weight: 400;\"> si sa te convingi cu ochii tai de beneficiile pe care ti le oferim. Iar abonamentele incep de la doar 1 euro \/ primele 3 luni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vino si tu intr-o comunitate de aproape 17.000 de membri si +4000 magazine online care vand cu Gomag!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7+ Trenduri in Template-uri si Automatizare Marketing 2026<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1. <strong>Template-uri personalizate prin AI<\/strong> \u2013 Gomag Prompt genereaza descrieri de produse si texte de marketing optimizate, reducand timpul de creare a continutului cu pana la 80%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. <strong>Email marketing segmentat cu sabloane multiple<\/strong> \u2013 magazinele care folosesc sabloane diferentiate pe segmente de clienti prin Email Bot inregistreaza rate de deschidere cu 40% mai mari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. <strong>Landing page-uri optimizate pentru conversie<\/strong> \u2013 Editor Pagini din Gomag permite crearea rapida de pagini de vanzare cu template-uri drag-and-drop, fara cunostinte tehnice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. <strong>Automatizarea fluxurilor de comunicare<\/strong> \u2013 GoBots (CRM Bot, Email Bot, SMS Bot) trimit mesaje automate bazate pe comportamentul clientilor, crescand rata de conversie cu pana la 25%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. <strong>Template-uri pentru social media si content marketing<\/strong> \u2013 consistenta vizuala si de mesaj pe toate canalele creste recunoasterea brandului cu pana la 35%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. <strong>Recuperare cosuri abandonate cu template-uri testate<\/strong> \u2013 secventele automate de email pentru cosuri abandonate recupereaza in medie 15-20% din comenzile pierdute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. <strong>A\/B testing pe template-uri de email si landing page<\/strong> \u2013 testarea variantelor de copy si design creste performanta campaniilor cu pana la 20% in primele 30 de zile.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Intrebari Frecvente \u2013 Template-uri Marketing si Vanzari<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Ce template-uri de marketing sunt cele mai eficiente pentru eCommerce?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Cele mai eficiente template-uri includ: email-uri de bun venit, secvente de recuperare cosuri abandonate, email-uri post-achizitie, landing page-uri de campanie si template-uri de social media. Magazinele care le folosesc consistent cresc vanzarile cu 20-30%.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum automatizez trimiterea de email-uri cu template-uri?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Email Bot din Gomag trimite automat email-uri personalizate bazate pe comportamentul clientilor \u2013 de la bun venit si recuperare cosuri abandonate la follow-up post-achizitie. Configureaza template-urile o singura data si botul le trimite automat.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum creez landing page-uri fara cunostinte tehnice?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Editor Pagini din Gomag ofera un builder vizual drag-and-drop cu template-uri pregatite. Poti crea pagini de vanzare, pagini de campanie si pagini de produs personalizate in cateva minute, fara cod.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce este Gomag Prompt si cum ajuta la crearea de continut?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Gomag Prompt este generatorul AI nativ de descrieri de produse. Creaza texte optimizate pentru SEO si conversie in cateva secunde, reducand timpul de creare a continutului cu pana la 80%.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum recuperez cosurile abandonate cu template-uri?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Aplicatia Cosuri Abandonate din Gomag trimite automat secvente de email cu template-uri testate, recuperand in medie 15-20% din comenzile pierdute. Poti personaliza mesajele si ofertele de recuperare.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cate aplicatii native are Gomag pentru marketing?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Gomag dispune de 151 de aplicatii native in 15+ categorii, inclusiv Email Bot, SMS Bot, Cosuri Abandonate, Program de Afiliere, SEO Avansat, Cereri Review si multe altele \u2013 toate integrate nativ in platforma.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum masor eficienta template-urilor mele?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Gomag Insights ofera date in timp real despre performanta campaniilor, rate de deschidere email, conversii si vanzari. Poti compara performanta diferitelor template-uri si optimiza pe baza datelor.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pot testa gratuit aceste instrumente?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Da, Gomag ofera demo gratuit cu acces la toate cele 151 de aplicatii native, inclusiv Email Bot, Editor Pagini, Gomag Prompt si Cosuri Abandonate. Testeaza template-urile si vezi rezultatele.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce template-uri de marketing sunt cele mai eficiente pentru eCommerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Email-uri de bun venit, secvente de recuperare cosuri abandonate, email-uri post-achizitie, landing page-uri de campanie si template-uri de social media cresc vanzarile cu 20-30%.\"}},{\"@type\":\"Question\",\"name\":\"Cum automatizez trimiterea de email-uri cu template-uri?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Email Bot din Gomag trimite automat email-uri personalizate bazate pe comportamentul clientilor. Configureaza template-urile o singura data si botul le trimite automat.\"}},{\"@type\":\"Question\",\"name\":\"Cum creez landing page-uri fara cunostinte tehnice?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Editor Pagini din Gomag ofera un builder vizual drag-and-drop cu template-uri pregatite pentru pagini de vanzare si campanie.\"}},{\"@type\":\"Question\",\"name\":\"Ce este Gomag Prompt si cum ajuta la crearea de continut?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gomag Prompt este generatorul AI nativ de descrieri de produse, reducand timpul de creare a continutului cu pana la 80%.\"}},{\"@type\":\"Question\",\"name\":\"Cum recuperez cosurile abandonate cu template-uri?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Aplicatia Cosuri Abandonate trimite automat secvente de email cu template-uri testate, recuperand in medie 15-20% din comenzile pierdute.\"}},{\"@type\":\"Question\",\"name\":\"Cate aplicatii native are Gomag pentru marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gomag dispune de 151 de aplicatii native in 15+ categorii, inclusiv Email Bot, SMS Bot, Cosuri Abandonate, Program de Afiliere si SEO Avansat.\"}},{\"@type\":\"Question\",\"name\":\"Cum masor eficienta template-urilor mele?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gomag Insights ofera date in timp real despre performanta campaniilor, rate de deschidere email, conversii si vanzari.\"}},{\"@type\":\"Question\",\"name\":\"Pot testa gratuit aceste instrumente?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da, Gomag ofera demo gratuit cu acces la toate cele 151 de aplicatii native.\"}}]},{\"@type\":\"VideoObject\",\"name\":\"Template-uri marketing pentru eCommerce\",\"description\":\"47 de template-uri prin care poti obtine mai multi clienti, trafic si vanzari pentru magazinul tau online.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/lR1C26xB8dk\/maxresdefault.jpg\",\"uploadDate\":\"2022-01-01\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=lR1C26xB8dk\"},{\"@type\":\"VideoObject\",\"name\":\"Strategii de crestere trafic si vanzari\",\"description\":\"Strategii si template-uri practice pentru cresterea vanzarilor online.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/pXXhO-2kSq8\/maxresdefault.jpg\",\"uploadDate\":\"2022-01-01\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=pXXhO-2kSq8\"},{\"@type\":\"VideoObject\",\"name\":\"Cum obtii mai multi clienti online\",\"description\":\"Metode si template-uri pentru atragerea de clienti noi in magazinul online.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/V9uz_DtYPiY\/maxresdefault.jpg\",\"uploadDate\":\"2022-01-01\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=V9uz_DtYPiY\"},{\"@type\":\"VideoObject\",\"name\":\"Optimizare conversii eCommerce\",\"description\":\"Template-uri si tehnici pentru optimizarea ratei de conversie in eCommerce.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/SZ33wCfYTSU\/maxresdefault.jpg\",\"uploadDate\":\"2022-01-01\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=SZ33wCfYTSU\"}]}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru ca te asteapta muuuult de tot de parcurs in acest articol, vom trece rapid peste introducere. Checklist-urile si sabloanele de mai jos iti sunt utile in diverse stadii si pentru diverse componente ale afacerii tale online, asa ca sfatul meu e sa salvezi materialul la favorite, astfel incat sa il gasesti usor de fiecare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[8,5,11],"tags":[],"class_list":["post-24082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infografice","category-marketing","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>47 template-uri prin care sa obtii mai multi clienti, trafic si vanzari<\/title>\n<meta name=\"description\" content=\"47 template-uri testate pentru mai multi clienti, trafic si vanzari in 2026. Email-uri, landing page-uri si strategii cu Gomag. Demo gratuit!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"47 template-uri prin care sa obtii mai multi clienti, trafic si vanzari\" \/>\n<meta property=\"og:description\" content=\"47 template-uri testate pentru mai multi clienti, trafic si vanzari in 2026. Email-uri, landing page-uri si strategii cu Gomag. Demo gratuit!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dcosmin\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-02T05:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T14:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-uri-vanzari-clienti-trafic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cosmin Daraban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dcosmin\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cosmin Daraban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"81 de minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/\"},\"author\":{\"name\":\"Cosmin Daraban\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\"},\"headline\":\"47 de template-uri prin care poti obtine mai multi clienti, trafic si vanzari\",\"datePublished\":\"2024-04-02T05:00:33+00:00\",\"dateModified\":\"2026-04-17T14:10:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/\"},\"wordCount\":13563,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/template-uri-vanzari-clienti-trafic.jpg\",\"articleSection\":[\"Infografice\",\"Marketing\",\"Multi-Channel\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/\",\"name\":\"47 template-uri prin care sa obtii mai multi clienti, trafic si vanzari\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/template-uri-vanzari-clienti-trafic.jpg\",\"datePublished\":\"2024-04-02T05:00:33+00:00\",\"dateModified\":\"2026-04-17T14:10:43+00:00\",\"description\":\"47 template-uri testate pentru mai multi clienti, trafic si vanzari in 2026. Email-uri, landing page-uri si strategii cu Gomag. Demo gratuit!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/template-uri-vanzari-clienti-trafic.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/template-uri-vanzari-clienti-trafic.jpg\",\"width\":1100,\"height\":620,\"caption\":\"47 de template-uri prin care poti obtine mai multi clienti, trafic si vanzari\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/template-uri-mai-multi-clienti-trafic-si-vanzari\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"47 de template-uri prin care poti obtine mai multi clienti, trafic si vanzari\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"name\":\"Blog eCommerce - platforma Gomag\",\"description\":\"Idei, sfaturi si studii de caz pentru tine\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\",\"name\":\"Blog eCommerce - platforma Gomag\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"width\":298,\"height\":92,\"caption\":\"Blog eCommerce - platforma Gomag\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomagec\\\/\",\"https:\\\/\\\/x.com\\\/gomagro\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\",\"name\":\"Cosmin Daraban\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g\",\"caption\":\"Cosmin Daraban\"},\"description\":\"Pasionat de antreprenoriat si eCommerce, am inceput activitatea online in anul 2000. Impreuna cu echipa am ajutat peste 5.000 de companii sa isi creasca afacerea pe platforma Gomag.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/dcosmin\",\"https:\\\/\\\/x.com\\\/dcosmin\"],\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/author\\\/cosmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"47 template-uri prin care sa obtii mai multi clienti, trafic si vanzari","description":"47 template-uri testate pentru mai multi clienti, trafic si vanzari in 2026. Email-uri, landing page-uri si strategii cu Gomag. Demo gratuit!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/","og_locale":"ro_RO","og_type":"article","og_title":"47 template-uri prin care sa obtii mai multi clienti, trafic si vanzari","og_description":"47 template-uri testate pentru mai multi clienti, trafic si vanzari in 2026. Email-uri, landing page-uri si strategii cu Gomag. Demo gratuit!","og_url":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/","og_site_name":"Blog eCommerce - platforma Gomag","article_publisher":"https:\/\/www.facebook.com\/gomagec\/","article_author":"https:\/\/www.facebook.com\/dcosmin","article_published_time":"2024-04-02T05:00:33+00:00","article_modified_time":"2026-04-17T14:10:43+00:00","og_image":[{"width":1100,"height":620,"url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-uri-vanzari-clienti-trafic.jpg","type":"image\/jpeg"}],"author":"Cosmin Daraban","twitter_card":"summary_large_image","twitter_creator":"@dcosmin","twitter_site":"@gomagro","twitter_misc":{"Scris de":"Cosmin Daraban","Timp estimat pentru citire":"81 de minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/#article","isPartOf":{"@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/"},"author":{"name":"Cosmin Daraban","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/person\/ce84d2c9f3b8b43d83aab2b5e363b435"},"headline":"47 de template-uri prin care poti obtine mai multi clienti, trafic si vanzari","datePublished":"2024-04-02T05:00:33+00:00","dateModified":"2026-04-17T14:10:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/"},"wordCount":13563,"commentCount":2,"publisher":{"@id":"https:\/\/www.gomag.ro\/blog\/#organization"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-uri-vanzari-clienti-trafic.jpg","articleSection":["Infografice","Marketing","Multi-Channel"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/","url":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/","name":"47 template-uri prin care sa obtii mai multi clienti, trafic si vanzari","isPartOf":{"@id":"https:\/\/www.gomag.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/#primaryimage"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-uri-vanzari-clienti-trafic.jpg","datePublished":"2024-04-02T05:00:33+00:00","dateModified":"2026-04-17T14:10:43+00:00","description":"47 template-uri testate pentru mai multi clienti, trafic si vanzari in 2026. Email-uri, landing page-uri si strategii cu Gomag. Demo gratuit!","breadcrumb":{"@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/#primaryimage","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-uri-vanzari-clienti-trafic.jpg","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/04\/template-uri-vanzari-clienti-trafic.jpg","width":1100,"height":620,"caption":"47 de template-uri prin care poti obtine mai multi clienti, trafic si vanzari"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gomag.ro\/blog\/template-uri-mai-multi-clienti-trafic-si-vanzari\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gomag.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"47 de template-uri prin care poti obtine mai multi clienti, trafic si vanzari"}]},{"@type":"WebSite","@id":"https:\/\/www.gomag.ro\/blog\/#website","url":"https:\/\/www.gomag.ro\/blog\/","name":"Blog eCommerce - platforma Gomag","description":"Idei, sfaturi si studii de caz pentru tine","publisher":{"@id":"https:\/\/www.gomag.ro\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gomag.ro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.gomag.ro\/blog\/#organization","name":"Blog eCommerce - platforma Gomag","url":"https:\/\/www.gomag.ro\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","width":298,"height":92,"caption":"Blog eCommerce - platforma Gomag"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gomagec\/","https:\/\/x.com\/gomagro"]},{"@type":"Person","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/person\/ce84d2c9f3b8b43d83aab2b5e363b435","name":"Cosmin Daraban","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g","caption":"Cosmin Daraban"},"description":"Pasionat de antreprenoriat si eCommerce, am inceput activitatea online in anul 2000. Impreuna cu echipa am ajutat peste 5.000 de companii sa isi creasca afacerea pe platforma Gomag.","sameAs":["https:\/\/www.facebook.com\/dcosmin","https:\/\/x.com\/dcosmin"],"url":"https:\/\/www.gomag.ro\/blog\/author\/cosmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts\/24082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/comments?post=24082"}],"version-history":[{"count":4,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts\/24082\/revisions"}],"predecessor-version":[{"id":29315,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts\/24082\/revisions\/29315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media\/24087"}],"wp:attachment":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media?parent=24082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/categories?post=24082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/tags?post=24082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}