{"id":2413,"date":"2017-01-17T10:20:21","date_gmt":"2017-01-17T08:20:21","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=2413"},"modified":"2026-04-14T08:16:07","modified_gmt":"2026-04-14T05:16:07","slug":"piata-de-ecommerce-din-romania-2016-vs-2015","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/piata-de-ecommerce-din-romania-2016-vs-2015\/","title":{"rendered":"Piata De eCommerce Din Romania 2016 VS 2015 [Infografic]"},"content":{"rendered":"<p>Prima luna a noului an vine cu vesti excelente pentru toti jucatorii de pe piata de eCommerce din Romania. Potrivit datelor furnizate de partenerul nostru GPeC, cel mai important eveniment din tara, piata de comert online a crescut simtitor in 2016, comparativ cu anul 2015, devenind un mediu mai deschis si mai avantajos pentru cei care au curajul de a vinde online.&nbsp;<!--more--><\/p>\n<div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;max-width:100%;margin:20px 0;\"><iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/YdAyAnNIwv0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Piata eCommerce din Romania<\/strong> = totalitatea tranzactiilor comerciale online realizate de consumatori si companii din Romania. In 2025, piata eCommerce romaneasca depaseste 10 miliarde EUR, cu o crestere anuala de 15-20%. Principalii driveri sunt: adoptia mobile commerce (peste 65% din trafic), diversificarea metodelor de plata (card, rate, buy now pay later), si extinderea logisticii de livrare same-day in marile orase.<\/div>\n<p>In acelasi timp, observam si o schimbare in comportamentul de cumparare al romanilor, acestia fiind mai dispusi sa cumpere online o varietate de produse si servicii, procentul sumelor cheltuite crescand sau scazand in functie de sezonalitate si diverse evenimente imprumutate din piata europeana si americana.<\/p>\n<p>Mai jos vei gasi cateva date oficiale extrase din studiul realizat de echipa de la GpeC precum si un infografic realizat de catre designerii nostri.<\/p>\n<ul>\n<li>Pia\u021ba de e-tail din Rom\u00e2nia (exclusiv produse fizice\/palpabile comercializate online) se \u00eendreapt\u0103 c\u0103tre pragul de 2 miliarde EUR. Bazandu-ne pe procentele de crestere raportate de jucatorii importanti din piata, estimarile GPeC pentru 2016 se cifreaza in jurul a <strong>1,8 miliarde EUR ca bilant al pietei romanesti de e-commerce pentru anul 2016<\/strong> vs. 1,3-1,4 miliarde EUR inregistrate in 2015. In aceast\u0103 cifra&nbsp;<strong>nu<\/strong> sunt incluse serviciile, plata facturilor la utilitati, bilete de avion, bilete la spectacole, vacante si calatorii etc., ci doar produsele fizice (e-tail).<\/li>\n<li>Principalul trend pentru 2016, dar si pentru anul in curs a fost migrarea masiva catre Mobile. Multi retaileri online, dar \u0219i publisheri au raportat cresteri semnificative de trafic de pe device-urile mobile in 2016 vs. 2015. Daca situatia sta asa in Romania, nu e cu nimic de mirare ca in 2016 si anii anteriori am vazut numeroase micari ale Google spre imbunatatirea experientei utilizatorilor de mobile: aici includem Mobilegheddon, prioritizarea indexarii rezultatelor pe mobil, proiectul Accelerated Mobile Pages etc.<\/li>\n<li>Traficul inregistrat de marile magazine online vine preponderent de pe device-urile mobile in detrimentul desktop-ului.<\/li>\n<li>Numarul <strong>comenzilor plasate de pe dispozitivele mobile se situeaza intre 35 si 40% in 2016<\/strong> comparativ cu 25-30% in 2015.<\/li>\n<li>Magazinele online romanesti sunt in pas cu trend-ul Mobile. Daca in 2015, 10-15% din magazinele online inscrise in Competitia GPeC (peste 100) nu aveau versiune de mobil, in 2016 a fost un singur astfel de caz.<\/li>\n<li>Totusi, sunt inca multe magazine online care au o tema insuficient optimizata pentru mobil din punct de vedere viteza de incarcare, dimensiuni mari ale imaginilor, numar de script-uri apelate.<\/li>\n<li>Conceptul<strong> Black Friday si campaniile de discount-uri<\/strong> de tip BF functioneaza \u0219i aduc magazinelor online <strong>cresteri de 30-40% in vanzari<\/strong>.<\/li>\n<li>In viitor exista, insa, riscul de obisnuire a consumatorilor sa cumpere doar produse care au reduceri semnificative de pret.<\/li>\n<li>Rata de neonorare a comenzilor finalizate este mult mai mare de BF, desi magazinele raporteaza doar numarul total de comenzi.<\/li>\n<li><strong>Electro-IT, Fashion &amp; Beauty, Home &amp; Deco si Articolele pentru Copii<\/strong> sunt principalele categorii de produse achizitionate online in 2016.<\/li>\n<li><strong>Resursa umana este una din principalele probleme<\/strong> ale companiilor de curierat, dar si ale magazinelor online.<\/li>\n<li>Ca forta de munca, in 2015 Romania a pierdut dou\u0103 ora\u0219e medii \u2013 multi alegand sa plece din tara.<\/li>\n<li>Proprietarii de magazine online importante au in plan dezvoltarea propriilor marketplace-uri.<\/li>\n<li>Ideal ar fi sa existe <strong>un Marketplace neutru in piata<\/strong>, detinut de o companie care nu vinde online in asa fel incat sa fie echidistant fata de toti comerciantii care vand prin acel marketplace.<\/li>\n<li>2016 este primul an in care asistam la <strong>profesionalizarea industriei in adevaratul sens al cuvantului<\/strong>.<\/li>\n<\/ul>\n<p>Cifrele anului anterior pot reprezenta o adevarata incurajare pentru cei care viseaza la o viata de antreprenor, proprietar al unui magazin online sau site de prezentare de succes pe piata romaneasca. Ca si o parere personala, cred ca anul 2017 va aduce cresteri si mai mari, mai ales, avand in vedere cresterea graduala din anii precendenti dar si un procent interesant de antreprenori&nbsp;mai bine pregatiti pentru a face fata nevoilor si dorintelor consumatorului roman.<\/p>\n<p>In continuare, te invit sa consulti inforgaficul realizat de designerii de la SilkWeb, pe care il poti salva sau prelua cu conditia sa mentionezi sursa \ud83d\ude42 .<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2431\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/01\/romania-piata-ecommerce.jpg\" alt=\"ecommerce romania 2016\" width=\"800\" height=\"8617\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/01\/romania-piata-ecommerce.jpg 800w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/01\/romania-piata-ecommerce-14x150.jpg 14w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/01\/romania-piata-ecommerce-768x8272.jpg 768w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/01\/romania-piata-ecommerce-95x1024.jpg 95w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/01\/romania-piata-ecommerce-300x3231.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>8 Trenduri 2025 in Piata eCommerce din Romania<\/h2>\n<ol>\n<li><strong>Mobile-first devine mobile-only<\/strong> &#8211; Peste 70% din cumparaturile online se fac de pe mobil; magazinele fara experienta mobila excelenta pierd vanzari.<\/li>\n<li><strong>AI personalization<\/strong> &#8211; Recomandari de produse, preturi dinamice si chatboti AI cresc rata de conversie cu 20-30% in magazinele romanesti.<\/li>\n<li><strong>Social commerce in crestere<\/strong> &#8211; TikTok Shop, Instagram Shopping si Facebook Marketplace devin canale de vanzare directe semnificative.<\/li>\n<li><strong>Buy Now Pay Later (BNPL)<\/strong> &#8211; Optiuni de plata in rate fara dobanda (prin parteneri fintech) cresc valoarea medie a cosului cu 30-40%.<\/li>\n<li><strong>Same-day si next-day delivery<\/strong> &#8211; Asteptarile clientilor pentru livrare rapida cresc; logistica last-mile se optimizeaza cu lockere si puncte de ridicare.<\/li>\n<li><strong>Cross-border selling<\/strong> &#8211; Tot mai multi antreprenori romani vand in UE prin platforme proprii si marketplace-uri, beneficiind de OSS pentru TVA.<\/li>\n<li><strong>Sustainability ca factor de decizie<\/strong> &#8211; 40% din consumatorii romani aleg branduri cu practici sustenabile (ambalaje eco, carbon offset).<\/li>\n<li><strong>Marketplace-uri vs magazine proprii<\/strong> &#8211; Antreprenorii combina prezenta pe eMAG, Amazon cu magazine proprii pe Gomag pentru marje mai bune si control total.<\/li>\n<\/ol>\n<h2>Cum te Ajuta Gomag sa Cresti in Piata eCommerce<\/h2>\n<ul>\n<li><strong>Platforma completa all-in-one<\/strong> &#8211; Magazin online, blog, landing pages, email marketing si automatizari intr-un singur loc.<\/li>\n<li><strong>Integrare eMAG Marketplace<\/strong> &#8211; Vinzi simultan pe magazinul propriu si pe eMAG, sincronizand stocuri si comenzi automat.<\/li>\n<li><strong>GPayments &#8211; plati diversificate<\/strong> &#8211; Card, transfer, ramburs, rate si BNPL integrate nativ in checkout.<\/li>\n<li><strong>GShipments &#8211; logistica simplificata<\/strong> &#8211; Curierat integrat cu generare automata de AWB-uri si tracking in timp real.<\/li>\n<li><strong>Mobile-optimized nativ<\/strong> &#8211; Teme responsive cu performanta excelenta pe mobil si Core Web Vitals optimizate.<\/li>\n<li><strong>Peste 4.500 magazine active<\/strong> &#8211; Comunitatea Gomag si ecosistemul de peste 151 aplicatii integrate.<\/li>\n<\/ul>\n<h2>Resurse utile<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/ecommerce-romania-2026-descarca-raportul-gratuit\/\">eCommerce Romania 2026 &#8211; descarca raportul gratuit<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-creez-magazin-online-tips-marketing-seo\/\">Cum creez magazin online &#8211; tips marketing si SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-pregatesti-magazinul-pentru-crestere-checklist\/\">Cum pregatesti magazinul pentru crestere &#8211; checklist<\/a><\/li>\n<\/ul>\n<h2>Intrebari frecvente despre Piata eCommerce din Romania<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cat de mare este piata eCommerce din Romania in 2025?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Piata eCommerce din Romania depaseste 10 miliarde EUR in 2025, cu o crestere anuala de 15-20%. Romania ramane una din pietele cu cea mai rapida crestere din UE, cu potential semnificativ de expansiune.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Care sunt cele mai vandute categorii online in Romania?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Top categorii: electronice si IT, fashion si incaltaminte, beauty si ingrijire personala, home and deco, si produse alimentare. Categoriile noi in crestere sunt: pet supplies, fitness\/wellness si produse eco\/bio.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce platforma eCommerce sa aleg pentru Romania?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Gomag este cea mai populara platforma eCommerce romaneasca cu peste 4.500 magazine active, suport in limba romana, integrari cu curierat si plati locale, si conformitate cu legislatia romaneasca (facturare, GDPR, ANPC).<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Merita sa vinzi pe marketplace sau pe magazin propriu?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Ideal, ambele. Marketplace-urile (eMAG, Amazon) aduc volum si vizibilitate, iar magazinul propriu pe Gomag iti ofera marje mai bune, control total pe brand si date despre clienti. Strategia hibrida este cea mai profitabila.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Care sunt costurile pentru a deschide un magazin online?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Cu Gomag, poti incepe de la cateva zeci de euro pe luna. Costurile totale includ: platforma (abonament), domeniu, produse\/stoc, marketing initial si eventual fotografii de produs. Un magazin functional se poate lansa in 1-2 saptamani.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce metode de plata trebuie sa ofer?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Minimum: card online, ramburs la curier si transfer bancar. Recomandat: plata in rate, Apple Pay\/Google Pay si BNPL. In Romania, rambursul ramane popular (30-40% din comenzi), dar plata cu cardul creste constant.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum livrez eficient in Romania?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Integreaza minim 2-3 curieri (Fan Courier, Sameday, Cargus) pentru acoperire nationala. Foloseste lockere si puncte de ridicare pentru costuri reduse. Gomag ofera GShipments cu generare automata AWB si tracking integrat.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce tendinte vor domina eCommerce-ul romanesc in urmatorii ani?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">AI si personalizare avansata, social commerce (TikTok Shop), livrare ultra-rapida, sustenabilitate, experienta omnichannel (online + fizic) si cross-border selling in UE vor fi tendintele dominante pana in 2027.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Cat de mare este piata eCommerce din Romania in 2025?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Piata eCommerce din Romania depaseste 10 miliarde EUR in 2025, cu o crestere anuala de 15-20%. 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Potrivit datelor furnizate de partenerul nostru GPeC, cel mai important eveniment din tara, piata de comert online a crescut simtitor in 2016, comparativ cu anul 2015, devenind un mediu mai deschis si mai avantajos pentru cei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infografice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Piata de eCommerce din Romania 2016 VS 2015 - Statistici Vanzari Online<\/title>\n<meta name=\"description\" content=\"Vezi care a fost cresterea vanzarilor online in Romania 2016 VS 2015. 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