{"id":24446,"date":"2024-06-18T08:00:28","date_gmt":"2024-06-18T05:00:28","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=24446"},"modified":"2026-04-07T22:28:03","modified_gmt":"2026-04-07T19:28:03","slug":"cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\/","title":{"rendered":"Cum folosesti theMarketer pentru a obtine vanzari recurente si clienti fideli"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Stiai ca folosirea<\/span><b> recomandarilor personalizate in newslettere<\/b> <i><span style=\"font-weight: 400;\">creste sansele de a ajunge in Primary cu 72%<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau ca <\/span><b><i>9-15% din comenzile magazinelor<\/i><\/b><i><span style=\"font-weight: 400;\"> care au un program de loialitate sunt generate de acesta<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De altfel, <\/span><b>includerea SMS-urilor in fluxurile de automatizari<\/b><span style=\"font-weight: 400;\"> contribuie la<\/span><i><span style=\"font-weight: 400;\"> cresterea conversiilor cu pana la 23%.\u00a0\u00a0\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Acestea sunt doar cateva dintre statisticile observate pana acum la utilizatorii theMarketer, printre care se numara inclusiv +160 de <\/span><a href=\"https:\/\/www.gomag.ro\/portofoliu\"><span style=\"font-weight: 400;\">magazine online Gomag<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><strong>Vezi tu, pentru a face email marketing eficient si campanii avansate de fidelizare, noi iti recomandam sa folosesti un furnizor dedicat, cu servicii special realizate pentru eCommerce.\u00a0<\/strong><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">theMarketer este o platforma de marketing automation integrata nativ cu Gomag, care permite trimiterea de email-uri, SMS-uri si notificari push personalizate pe baza comportamentului clientilor, generand vanzari recurente si crescand retentia. Magazinele online care folosesc marketing automation raporteaza o crestere a veniturilor recurente cu 25-45% si o reducere a costului de achizitie per client cu 30%. In ecosistemul Gomag, integrarea theMarketer face parte din cele peste 151 de aplicatii disponibile pentru optimizarea performantei magazinului.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Completeaza strategia de marketing automation cu <a href=\"https:\/\/www.gomag.ro\/aplicatii\/\" target=\"_blank\" rel=\"noopener\">aplicatiile native Gomag<\/a> si monitorizeaza impactul campaniilor asupra veniturilor recurente cu <a href=\"https:\/\/www.gomag.ro\/insights\/\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a>.<\/span><\/p>\n<\/h4>\n<p><span style=\"font-weight: 400;\">Asadar, as vrea sa exploram azi impreuna <\/span><a href=\"https:\/\/themarketer.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">platforma partenerilor nostri de la theMarketer<\/span><\/a><span style=\"font-weight: 400;\">, cu date, bune practici si exemple, astfel incat sa iei o decizie informata pentru afacerea ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In acest sens, imaginile pe care le vei vedea mai jos sunt capturi de ecran din conturile unor magazine online care folosesc atat Gomag, cat si theMarketer, pentru a vinde online cu succes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Impreuna cu aceste imagini, materialul nostru include statistici referitoare la impactul instrumentelor theMarketer si potentialul lor pentru propria ta afacere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esti gata? Hai sa intram direct in subiect.<\/span><\/p>\n<h2><b>Cuprins Cum obtii vanzari recurente si clienti fideli cu theMarketer<\/b><\/h2>\n<ul>\n<li><strong><a href=\"#1\">Ce este theMarketer?<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">5 Motive pentru care sa folosesti theMarketer pentru afacerea ta<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Bune practici &amp; tactici theMarketer pentru o crestere mai rapida<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Programele de loializare theMarketer: tips &amp; tricks<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Cum automatizezi si personalizezi comunicarea folosind theMarketer<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Integrarea Gomag x theMarketer + 50% discount pentru comunitate<\/a><\/strong><\/li>\n<\/ul>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Ce este theMarketer?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">theMarketer este o solutie inovatoare de marketing, cu instrumente ce includ email marketing, programe de loialitate si SMS \/ push notifications, dezvoltata in Romania.<\/span><\/p>\n<h3><b>Catalogul de instrumente theMarketer include 9 functionalitati principale:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campanii de marketing<\/b><span style=\"font-weight: 400;\"> &#8211; email, SMS &amp; push notifications, cu recomandari si elemente avansate de personalizare a mesajelor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gestiunea audientei <\/b><span style=\"font-weight: 400;\">&#8211; segmentare, RFM (Recency, Frequency and Monetary) Analysis, tag-uri, formulare de inscriere etc. Ai tot ce iti trebuie pentru generarea profilelor de client.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instrumente pentru creative<\/b><span style=\"font-weight: 400;\"> &#8211; configurator rapid drag &amp; drop, +700 sabloane de design, dar si pentru bannere, pachete de produse sau produse individuale, recomandari cu AI pentru subiectul email-ului etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatizare marketing<\/b><span style=\"font-weight: 400;\"> &#8211; poti automatiza mesajele in punctele cheie din customer journey, pe multiple canale: campanii follow-up post comanda, recuperarea cosurilor, alerte de pret etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Raportare <\/b><span style=\"font-weight: 400;\">&#8211; date in timp real, dar si rapoarte despre performanta produselor, tipare de comportament, statusul contactelor tale etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feedback &amp; Reviews<\/b><span style=\"font-weight: 400;\"> &#8211; te ajuta sa colectezi, sa gestionezi si sa afisezi dovezi puternice de credibilitate in magazinul tau online, pentru a determina mai multe vanzari.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Program de loializare<\/b><span style=\"font-weight: 400;\"> &#8211; ai posibilitatea sa creezi diverse nivele de recompensare, pentru a gamifica experienta clientilor in magazinul tau si a-i incuraja sa cumpere mai mult, in mod repetat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Program referral <\/b><span style=\"font-weight: 400;\">&#8211; maximizeaza potentialul clientilor existenti si transforma-i in ambasadori de brand. Ai un adevarat motor de incurajare a distribuirilor si recompensare a clientilor care te recomanda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Launcher <\/b><span style=\"font-weight: 400;\">&#8211; asistentul tau online &#8211; automatizeaza si afiseaza strategic mesaje personalizate folosind intreaga suita de instrumente theMarketer, astfel incat sa iti genereze constant vanzari, lead-uri si clienti recurenti.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24449 size-full\" title=\"functionalitati-themarketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/functionalitati-themarketer.png\" alt=\"functionalitati-themarketer\" width=\"1624\" height=\"864\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/functionalitati-themarketer.png 1624w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/functionalitati-themarketer-1280x681.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/functionalitati-themarketer-980x521.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/functionalitati-themarketer-480x255.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1624px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">theMarketer a fost creat cu scopul de a oferi antreprenorilor acces la instrumente digitale absolut necesare pentru dezvoltarea si scalarea business-urilor, insa fara a cheltui bugete extravagante.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">In mod specific din punct de vedere al preturilor, theMarketer este c<\/span><i><span style=\"font-weight: 400;\">u 50% mai avantajos decat MailChimp<\/span><\/i><span style=\"font-weight: 400;\"> si <\/span><i><span style=\"font-weight: 400;\">cu 75% mai convenabil decat Klaviyo.<\/span><\/i><\/h3>\n<p><b>BONUS, datorita integrarii theMarketer x Gomag, partenerii nostri au pregatit un voucher de 50% reducere de bun venit, din prima factura, exclusiv pentru comunitate.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a accesa reducerea de 50% la prima factura foloseste codul <\/span><b>DHD7-9BMP-BWUM .<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Acesta este valabil pana la <\/span><b>18.07.2024<\/b><span style=\"font-weight: 400;\">, iar reducerea se aplic\u0103 la oricare plan theMarketer (insa nu se cumuleaza cu alte oferte in curs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odata ales planul dorit, codul trebuie introdus in sectiunea \u201cBilling\u201d &gt; \u201cDo you have a discount code?\u201d.<\/span><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>5 Motive pentru care sa folosesti theMarketer pentru afacerea ta<\/b><\/h2>\n<h3><b>1. Integrarea avansata cu platforma Gomag<\/b><\/h3>\n<p>Daca ai deja un magazin online pe platforma Gomag sau urmeaza sa iti lansezi unul, cu siguranta vrei ca furnizorul tau de solutii email marketing, SMS, fidelizare, push notifications etc., sa poata fi integrat usor cu platforma ta.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">theMarketer este extrem de usor de activat in Gomag si preia automat informatiile din site-ul tau datorita setarilor initiale pe care le faci.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24452 size-full\" title=\"themarketer-integrare-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/themarketer-integrare-gomag.png\" alt=\"themarketer-integrare-gomag\" width=\"1037\" height=\"1211\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/themarketer-integrare-gomag.png 1037w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/themarketer-integrare-gomag-980x1144.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/themarketer-integrare-gomag-480x561.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1037px, 100vw\" \/><br \/>\n<b><\/b><\/p>\n<h3><b>2. Automatizare marketing omnichannel<\/b><\/h3>\n<p>Cu theMarketer ai optiuni variate prin care sa iti comunici mesajele &#8211; mai mult, in mod personalizat, in punctele cheie ale calatoriei clientilor spre achizitie.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ii poti aborda in magazin, pe email sau prin SMS. Datorita campaniilor si automatizarilor preconfigurate, acestea se declanseaza automat si realizeaza recomandari persuasive chiar si atunci cand dormi.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24459 size-full\" title=\"exemple-automatizare-campanii-themarketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemple-automatizare-campanii-themarketer.png\" alt=\"exemple-automatizare-campanii-themarketer\" width=\"2240\" height=\"1260\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemple-automatizare-campanii-themarketer.png 2240w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemple-automatizare-campanii-themarketer-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemple-automatizare-campanii-themarketer-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemple-automatizare-campanii-themarketer-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw\" \/><br \/>\n<b><\/b><\/p>\n<h3><b>3. Optiunile versatile de personalizare a continutului<\/b><\/h3>\n<p>Conform Twilio Segment, <b>60% dintre consumator<\/b>i spun ca devin<i> clienti recurenti dupa o experienta personalizata de cumparare.<\/i> Iar conform McKinsey, <b>76% dintre consumatori <\/b>spun ca<i> sunt mai predispusi sa cumpere de la branduri care personalizeaza<\/i> mesajele si continutul transmis.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In contextul pietei actuale, companiile care marseaza pe personalizare vad rezultate mai bune decat restul.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">theMarketer iti ofera solutiile de care ai nevoie pentru personalizare folosind datele si istoricul clientilor tai in realizarea abordarilor, a recomandarilor de produse, dar si pentru a stabili MOMENTUL cel mai potrivit de trimitere a mesajelor.<\/span><\/p>\n<h3><b>4. Accesibilitatea platformei\u00a0<\/b><\/h3>\n<p>theMarketer este accesibil pentru orice nivel de business ai, deoarece investitia pe care trebuie sa o faci depinde de necesitatile afacerii tale si de numarul de contacte cu care vrei sa comunici automat si personalizat.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, ai parte de praguri de abonamente flexibile, care variaza in raport cu numarul de contacte &#8211; cu cat ai mai multe contacte, implicit date, cu atat mai multe resurse e necesar ca aplicatia sa investeasca, pentru a le gestiona corect conform campaniilor si actiunilor setate.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"eMail Marketing si Programe de Loializare - Live\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/-XD1s7aMOqM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. Interfata prietenoasa si intuitiva<\/b><\/h3>\n<p>Panoul tau de administrare theMarketer e super usor de folosit. Te vei descurca in el, chiar daca nu ai prea multa experienta sau esti incepator.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este structurat in asa fel incat sa te ghideze pas cu pas prin tot ce ai de facut. Mai mult, iti ofera constant tips &amp; tricks pentru bunele practici de respectat in crearea campaniilor tale, in completarea campurilor si analizarea rezultatelor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24450 size-full\" title=\"idei-propuse-de-subiecte\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/idei-propuse-de-subiecte.png\" alt=\"idei-propuse-de-subiecte\" width=\"1189\" height=\"900\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/idei-propuse-de-subiecte.png 1189w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/idei-propuse-de-subiecte-980x742.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/idei-propuse-de-subiecte-480x363.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1189px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Iar datorita colectiei de sabloane drag &amp; drop si a exemplelor furnizate nu vei mai avea nicio bataie de cap cu lipsa de inspiratie \ud83d\ude42 .<\/span><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>Bune practici &amp; tactici theMarketer pentru o crestere mai rapida<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Unul dintre avantajele majore pe care le ai cu theMarketer este crearea de newslettere personalizate pentru fiecare utilizator &#8211; datorita continutului personalizat, statistic,<\/span><b> rata de click este dubla.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Legat de campaniile de email marketing pe care le poti creea cu acest instrument, ti-am pregatit mai jos cateva bune practici sa le tii minte:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Foloseste-te la maximum de optiunile existente in crearea unei campanii. De exemplu:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa Seteaza campanii <\/span><i><span style=\"font-weight: 400;\">in functie de anumite segmente.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Foloseste <\/span><b>chatGPT Assistant<\/b><span style=\"font-weight: 400;\"> pentru subiect si textul de previzualizare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><i><span style=\"font-weight: 400;\">Testeaza multiple sabloane si editeaza pana ajungi la un sablon specific brandului tau.<\/span><\/i><span style=\"font-weight: 400;\"> Nu ezita sa adaugi sectiuni avansate cum ar fi pachete de produse, cronometre, postari din blog, chestionare etc., in functie de ce reactie vrei sa obtii de la destinatarii email-urilor tale.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24451 size-full\" title=\"sabloane-email-themarketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/sabloane-email-themarketer.png\" alt=\"sabloane-email-themarketer\" width=\"1539\" height=\"918\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/sabloane-email-themarketer.png 1539w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/sabloane-email-themarketer-1280x764.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/sabloane-email-themarketer-980x585.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/sabloane-email-themarketer-480x286.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1539px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Poti oricand sa <\/span><i><span style=\"font-weight: 400;\">salvezi sabloanele personalizate si sa le refolosesti pe viitor.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa Programeaza campaniile din timp si testeaza functia de identificare a celui mai bun timp de trimitere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Fa A\/B test la fiecare campanie trimisa.<\/b><span style=\"font-weight: 400;\"> Aloca in principal atentie versiunilor de subiecte, daca vrei sa generezi o rata mai mare de deschidere. Ai si optiuni suplimentare de testare pentru continut sau ora de trimitere, in cazul in care vrei sa testezi pentru rata de click sau rata de conversie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Adauga link-uri cu UTM pentru a analiza performanta acestora.<\/b><span style=\"font-weight: 400;\"> Daca doresti, poti modifica UTM-urile standard din Setari.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><b>Creeaza secvente automate de email-uri si seteaza triggere<\/b><span style=\"font-weight: 400;\"> pentru declansarea lor 24\/7. De exemplu, poti crea:<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><i><span style=\"font-weight: 400;\"> Secventa de bun venit,<\/span><\/i><span style=\"font-weight: 400;\"> declansata dupa inscrierea la newsletter. Aceasta secventa poate fi personalizata si segmentata in functie de punctul de intrare a lead-ului in baza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><i><span style=\"font-weight: 400;\">Secventa de recomandari <\/span><\/i><span style=\"font-weight: 400;\">dupa realizarea unei comenzi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><i><span style=\"font-weight: 400;\"> Secventa de recuperare <\/span><\/i><span style=\"font-weight: 400;\">a cosurilor abandonate<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><i><span style=\"font-weight: 400;\">Secventa pentru cerere feedback<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><i><span style=\"font-weight: 400;\"> Secventa pentru recuperarea interesului<\/span><\/i><span style=\"font-weight: 400;\"> celor care nu mai deschid mail-urile de o anumita perioada.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24458 size-full\" title=\"secvente-automatizare-emails-themarketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/secvente-automatizare-emails-themarketer.png\" alt=\"secvente-automatizare-emails-themarketer\" width=\"2240\" height=\"1260\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/secvente-automatizare-emails-themarketer.png 2240w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/secvente-automatizare-emails-themarketer-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/secvente-automatizare-emails-themarketer-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/secvente-automatizare-emails-themarketer-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza segmente specifice nisei tale,<\/b><span style=\"font-weight: 400;\"> pe langa cele standard existente in theMarketer. De exemplu, poti segmenta in functie de demografice, tag-uri, data la care a intrat in baza, sursa etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testeaza formularele interactive de captare adrese<\/b><span style=\"font-weight: 400;\">, cum ar fi cele de tip roata norocului, scratch &amp; win sau alege un cadou.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24456 size-full\" title=\"raport- Pop-Up - themarketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/raport-Pop-Up-themarketer.png\" alt=\"raport- Pop-Up - themarketer\" width=\"2240\" height=\"1260\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/raport-Pop-Up-themarketer.png 2240w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/raport-Pop-Up-themarketer-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/raport-Pop-Up-themarketer-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/raport-Pop-Up-themarketer-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste recomandarile personalizate de produse <\/b><span style=\"font-weight: 400;\">pentru a genera mai multe conversii.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Din experienta clientilor nostri, <\/span><b><i>se pot obtine rezultate bune prin email marketing, indiferent de cat de mica este baza be abonati.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Automatizarile genereaza, in medie, mai multe vanzari decat newsletterele propriu-zise (doar ca ai nevoie de newslettere pentru a activa baza de abonati oricum, deci nu se poate unul fara celalalt).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur, rezultatele variaza in functie de industrie, de particularitatile fiecarei afaceri si de cat de bine sunt setate fluxurile.<\/span><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>Programele de loializare theMarketer: tips &amp; tricks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Programul de loializare poate aduce rezultate cu o strategie bine pusa la punct <\/span><i><span style=\"font-weight: 400;\">(Puncte vs. tiers? Cate puncte se ofera pentru comenzi? Care este nivelul de puncte care ii tine pe useri engaged? etc.<\/span><\/i><span style=\"font-weight: 400;\">), insa rezultatele se vad in timp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate cel mai important sfat pe care ti-l pot da aici este sa testezi, sa vezi ce functioneaza cel mai bine pentru tine:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Analizeaza datele pe care le ai despre comportamentul de cumparare si activitatea in site<\/b><span style=\"font-weight: 400;\">, folosind datele din Gomag Insights si theMarketer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi daca clientii tai tind sa faca achizitii mari in mod regulat sau actioneaza deseori la impuls, vezi daca se descurca usor sa comande online sau nu se pricep prea bine (de ex. Multe persoane din generatia X comanda online, dar fara sa isi faca un cont ori fara sa isi dea seama ca exista promotii sau cupoane in site) etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24455 size-full\" title=\"program-loialitate-puncte-the-marketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-puncte-the-marketer.png\" alt=\"program-loialitate-puncte-the-marketer\" width=\"2240\" height=\"1260\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-puncte-the-marketer.png 2240w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-puncte-the-marketer-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-puncte-the-marketer-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-puncte-the-marketer-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> In functie de datele din rapoarte, corelat cu ce stii de la departamentul de suport, decide ce tip de program de loialitate vei crea. <\/b><span style=\"font-weight: 400;\">Daca nu esti foarte sigur(a), testeaza-le pe ambele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa<\/span><b> Recompenseaza multiple actiuni realizate de clienti<\/b><span style=\"font-weight: 400;\"> &#8211; segmenteaza recompensele in functie de comenzi si ofera beneficii in functie de recomandari, alte actiuni ale clientului (<\/span><i><span style=\"font-weight: 400;\">crearea unui cont, scrierea unui review, abonarea la newsletter etc<\/span><\/i><span style=\"font-weight: 400;\">.) sau ocazii de celebrat (aniversari).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24454 size-full\" title=\"program-loialitate-niveluri-themarketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-niveluri-themarketer.png\" alt=\"program-loialitate-niveluri-themarketer\" width=\"2240\" height=\"1260\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-niveluri-themarketer.png 2240w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-niveluri-themarketer-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-niveluri-themarketer-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/program-loialitate-niveluri-themarketer-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Promoveaza programul tau de loialitate. <\/b><span style=\"font-weight: 400;\">De exemplu, cu Launcher poti afisa automat beneficiile si statusul programului pentru clientul care tocmai a intrat in magazin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Semnalizeaza programul si in afara site-ului, in newslettere, SMS-uri, postari si pe canalele extra.<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>Cum automatizezi si personalizezi comunicarea folosind theMarketer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Desi am pus accentul mai sus pe email marketing si programul de loialitate, cu theMarketer le poti duce la nivelul urmator; ba chiar poti face si mai multe, pentru a automatiza si personaliza comunicarea cu contactele tale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>On-Site Launcher functioneaza ca un centru de comanda <\/b><span style=\"font-weight: 400;\">ce va ghida pana si cei mai neexperimentati clienti sa realizeze multiple actiuni pozitive in magazinul tau, de la abonare la newsletter, la recomandarea rapida in cercul de prieteni.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24461 size-full\" title=\"Launcher-themarketer-exemplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/Launcher-themarketer-exemplu.png\" alt=\"Launcher-themarketer-exemplu\" width=\"2240\" height=\"1260\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/Launcher-themarketer-exemplu.png 2240w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/Launcher-themarketer-exemplu-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/Launcher-themarketer-exemplu-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/Launcher-themarketer-exemplu-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><i><span style=\"font-weight: 400;\">Sfatul meu, daca esti inca la inceput sau nu ai inca multi clienti recurenti, este sa intarzii afisarea automata launcher-ului,<\/span><\/i><span style=\"font-weight: 400;\"> astfel incat sa lasi suficient timp pentru navigarea si identificarea produselor dorite. Dupa afisare, launcher-ul va actiona ca un motiv in plus ce sprijina decizia de cumparare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa In theMarketer ai cateva <\/span><b>conditiile standard luate in calcul pentru a personaliza recomandarile <\/b><span style=\"font-weight: 400;\">de produse realizate. Pe acestea <\/span><b>le poti modifica sau elimina<\/b><span style=\"font-weight: 400;\">, in functie de tipul business-ului tau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Poti obtine rezultate bune si din campaniile de SMS.<\/b><span style=\"font-weight: 400;\"> Datorita accesului constant la telefonul mobil si a obiceiurilor de reactie rapida la o astfel de notificare, campaniile de SMS au mari sanse sa iti aduca multiple conversii.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24460 size-full\" title=\"exemplu-rezultate-campanii-the-marketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemplu-rezultate-campanii-the-marketer.png\" alt=\"exemplu-rezultate-campanii-the-marketer\" width=\"2240\" height=\"1260\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemplu-rezultate-campanii-the-marketer.png 2240w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemplu-rezultate-campanii-the-marketer-1280x720.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemplu-rezultate-campanii-the-marketer-980x551.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/exemplu-rezultate-campanii-the-marketer-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u26aa <\/span><b>Poti automatiza toate tipurile de campanii realizabile cu theMarketer<\/b><span style=\"font-weight: 400;\">. Ai functii dedicate pentru a crea secvente omnichannel, cu triggere ce vor declansa trimiterea comunicarilor prin email, SMS si push notification.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24448 size-full\" title=\"automatizare-campanii-themarketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/automatizare-campanii-themarketer.png\" alt=\"automatizare-campanii-themarketer\" width=\"1339\" height=\"902\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/automatizare-campanii-themarketer.png 1339w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/automatizare-campanii-themarketer-1280x862.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/automatizare-campanii-themarketer-980x660.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/automatizare-campanii-themarketer-480x323.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1339px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Formularele de abonare si launcher-ul ajuta la scaderea costurilor de achizitie. Odata captate, contactele intra intr-un flux de automatizare unde au sanse mai mari de a converti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se poate comunica direct cu acesti oameni fara a investi in reclame de retargeting, iar recurenta este incurajata prin automatizari si recomandari de produse personalizate.<\/span><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>Integrarea Gomag x theMarketer + 50% discount pentru comunitate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Integrarea theMarketer cu Gomag este una dintre cele mai avansate in platforma noastra si iti ofera acces rapid la toate functionalitatile acestui tool, in functie de abonamentul ales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a realiza integrarea in magazinul tau, tot ce trebuie sa faci este sa urmezi <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/10795594531356-The-Marketer\"><span style=\"font-weight: 400;\">pasii din documentatie, aici<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa cum spuneam mai sus, cu aceasta ocazie colegii nostri de la theMarketer au pregatit si un voucher exclusiv pentru comunitatea Gomag, de 50% discount la prima factura din momentul in care decizi sa incepi sa colaborezi cu ei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a accesa reducerea de 50% la prima factura foloseste codul <\/span><b>DHD7-9BMP-BWUM .<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Acesta este valabil pana la <\/span><b>18.07.2024<\/b><span style=\"font-weight: 400;\">, iar reducerea se aplic\u0103 la oricare plan theMarketer (insa nu se cumuleaza cu alte oferte in curs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odata ales planul dorit, codul trebuie introdus in sectiunea \u201cBilling\u201d &gt; \u201cDo you have a discount code?\u201d, la fel ca in imaginea de mai jos.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24453 size-full\" title=\"voucher-gomag-themarketer\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/voucher-gomag-themarketer.png\" alt=\"voucher-gomag-themarketer\" width=\"1662\" height=\"945\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/voucher-gomag-themarketer.png 1662w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/voucher-gomag-themarketer-1280x728.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/voucher-gomag-themarketer-980x557.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/voucher-gomag-themarketer-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1662px, 100vw\" \/><\/h3>\n<h3><b>Esti in cautarea unei solutii de email marketing, care sa vina la pachet cu functionalitati dedicate pentru loializarea clientilor, automatizarea si comunicarea personalizarii?<\/b><\/h3>\n<p><a href=\"https:\/\/themarketer.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Descopera theMarketer<\/span><\/a><span style=\"font-weight: 400;\">, o solutie intuitiva, echipata cu intregul set de beneficii pe care le cauti. E bine sa stii ca, daca doresti, poti programa un tur demo al platformei impreuna cu un reprezentant theMarketer.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Sfatul meu? Incepe sa testezi cu mana ta.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">theMarketer are un pachet initial gratuit pana la 1000 de contacte, prin accesarea caruia poti testa cateva din functionalitatile de baza ale acestei solutii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Profita de asta!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Convinge-te rapid ca e solutia potrivita pentru tine, si fa o alegere intre cele 3 abonamente disponibile ca pret si functionalitati, pentru a-ti dezvolta si scala afacerea online!<\/span><\/p>\n<h2><b>Trenduri 2026 in marketing automation pentru eCommerce<\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Marketing automation-ul evolueaza rapid, iar in 2026 devine indispensabil pentru magazinele online competitive. Iata trendurile cheie:<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><b>1. Hiperpersonalizare bazata pe AI<\/b> \u2013 Algoritmii de AI analizeaza comportamentul individual al fiecarui client si genereaza mesaje unice, cu rate de conversie de 3-5x mai mari decat campaniile generice segmentate traditional.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><b>2. Orchestrarea omnichannel a comunicarii<\/b> \u2013 Email, SMS, push notifications, WhatsApp si social media sunt integrate intr-un singur flux automatizat care alege canalul optim pentru fiecare client in functie de preferintele lui.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><b>3. Predictive analytics pentru retentie<\/b> \u2013 Sistemele de automation identifica clientii cu risc de pierdere cu 30-60 zile inainte si declanseaza automat campanii de reactivare personalizate.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><b>4. Dynamic content in email-uri<\/b> \u2013 Continutul email-urilor se adapteaza in timp real la fiecare deschidere: produse recomandate, preturi actualizate, stocuri disponibile si oferte personalizate.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><b>5. Zero-party data ca fundament<\/b> \u2013 Cu restrictiile tot mai mari asupra cookie-urilor, datele oferite voluntar de clienti (preferinte, interese, buget) devin baza segmentarii si personalizarii.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><b>6. Customer journey mapping automatizat<\/b> \u2013 Platformele de automation creeaza si optimizeaza automat journey-urile clientilor pe baza datelor de comportament, eliminand configurarea manuala a fluxurilor.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><b>7. ROI tracking end-to-end<\/b> \u2013 Atribuirea veniturilor la fiecare canal si campanie de automation devine standard, permitand optimizarea bugetelor pe baza profitabilitatii reale, nu doar a metricilor de vanitate.<\/span><\/p>\n<h2><b>Intrebari frecvente despre theMarketer si marketing automation in eCommerce<\/b><\/h2>\n<h4><b>Ce este theMarketer si cum functioneaza cu Gomag?<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">theMarketer este o platforma de marketing automation integrata nativ cu Gomag. Sincronizeaza automat produsele, clientii si comenzile si permite trimiterea de email-uri, SMS-uri si push notifications personalizate pe baza comportamentului clientilor.<\/span><\/p>\n<h4><b>Ce tipuri de campanii automate pot crea cu theMarketer?<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Poti crea campanii de bun venit, recuperare cosuri abandonate, recomandari de produse, reactivare clienti inactivi, email-uri post-cumparare, campanii de up-sell si cross-sell, si notificari de pret redus pentru produsele din wishlist.<\/span><\/p>\n<h4><b>Cat dureaza pana vad rezultate cu marketing automation?<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Rezultatele initiale apar in primele 2-4 saptamani, in special din campaniile de recuperare cosuri abandonate (care au ROI imediat). Rezultatele complete de retentie si vanzari recurente se vad dupa 3-6 luni de colectare de date si optimizare a fluxurilor.<\/span><\/p>\n<h4><b>Care este ROI-ul tipic al marketing automation?<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">ROI-ul mediu al marketing automation in eCommerce este de 5-8x investitia. Campaniile de email automatizat genereaza in medie 30-40% din veniturile totale ale magazinelor care le folosesc activ. Recuperarea cosurilor abandonate singura poate aduce 10-15% venituri suplimentare.<\/span><\/p>\n<h4><b>Pot folosi theMarketer si aplicatiile native Gomag in acelasi timp?<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Da, theMarketer si aplicatiile Gomag (Email Bot, SMS Bot) se completeaza. theMarketer exceleaza in automation complexa si segmentare avansata, iar aplicatiile native Gomag sunt ideale pentru comunicari operationale si notificari tranzactionale.<\/span><\/p>\n<h4><b>Cum masor eficienta campaniilor de marketing automation?<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Urmareste rata de deschidere, rata de click, rata de conversie, venitul per email trimis si Customer Lifetime Value. Compara performanta clientilor din fluxuri automate cu cei care nu primesc comunicari. Monitorizeaza totul in <a href=\"https:\/\/www.gomag.ro\/insights\/\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a>.<\/span><\/p>\n<h4><b>Ce date am nevoie pentru a incepe cu marketing automation?<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Minim: o baza de date de email-uri cu consimtamant GDPR. Ideal: istoric de comenzi, comportament de navigare si preferinte de produs. Cu cat ai mai multe date, cu atat personalizarea este mai eficienta si rezultatele mai bune.<\/span><\/p>\n<h4><b>Cum evit sa trimit prea multe email-uri si sa enervez clientii?<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Seteaza reguli de frecventa (frequency capping) &#8211; maximum 2-3 email-uri pe saptamana per client. Prioritizeaza mesajele relevante si elimina duplicarile. Ofera optiunea de a alege frecventa preferata si respecta dezabonarile instant.<\/span><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce este theMarketer si cum functioneaza cu Gomag?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"theMarketer este o platforma de marketing automation integrata nativ cu Gomag. 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Prioritizeaza mesajele relevante si ofera optiunea de a alege frecventa preferata.\"}}]}<\/script><br \/>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Cum folosesti theMarketer pentru vanzari recurente si clienti fideli\",\"description\":\"Tutorial despre integrarea theMarketer cu Gomag pentru marketing automation si vanzari recurente.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/-XD1s7aMOqM\/maxresdefault.jpg\",\"uploadDate\":\"2023-01-01\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=-XD1s7aMOqM\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/-XD1s7aMOqM\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stiai ca folosirea recomandarilor personalizate in newslettere creste sansele de a ajunge in Primary cu 72%? Sau ca 9-15% din comenzile magazinelor care au un program de loialitate sunt generate de acesta? De altfel, includerea SMS-urilor in fluxurile de automatizari contribuie la cresterea conversiilor cu pana la 23%.\u00a0\u00a0\u00a0 Acestea sunt doar cateva dintre statisticile observate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[11],"tags":[],"class_list":["post-24446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum atragi vanzari recurente si clienti fideli cu theMarketer<\/title>\n<meta name=\"description\" content=\"Cum folosesti theMarketer cu Gomag pentru vanzari recurente si clienti fideli in 2026. 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Marketing automation, email personalizat si ROI de 5-8x.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dcosmin\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T05:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T19:28:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/06\/cum-folosesti-themarketer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"657\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cosmin Daraban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dcosmin\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cosmin Daraban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\\\/\"},\"author\":{\"name\":\"Cosmin Daraban\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\"},\"headline\":\"Cum folosesti theMarketer pentru a obtine vanzari recurente si clienti fideli\",\"datePublished\":\"2024-06-18T05:00:28+00:00\",\"dateModified\":\"2026-04-07T19:28:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\\\/\"},\"wordCount\":2942,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/cum-folosesti-themarketer.png\",\"articleSection\":[\"Multi-Channel\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\\\/\",\"name\":\"Cum atragi vanzari recurente si clienti fideli cu theMarketer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-folosesti-themarketer-pentru-vanzari-recurente-clienti-fideli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/cum-folosesti-themarketer.png\",\"datePublished\":\"2024-06-18T05:00:28+00:00\",\"dateModified\":\"2026-04-07T19:28:03+00:00\",\"description\":\"Cum folosesti theMarketer cu Gomag pentru vanzari recurente si clienti fideli in 2026. 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