{"id":24697,"date":"2024-07-16T08:00:37","date_gmt":"2024-07-16T05:00:37","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=24697"},"modified":"2026-04-14T05:53:02","modified_gmt":"2026-04-14T02:53:02","slug":"lucruri-de-facut-in-magazin-pentru-o-vara-profitabila","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/lucruri-de-facut-in-magazin-pentru-o-vara-profitabila\/","title":{"rendered":"10 lucruri de facut in magazin pentru o vara profitabila"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In ciuda caldurii infernale din aceasta perioada, piata merge inainte.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Obiceiurile de cumparare, insa, nu mai sunt cele de acum 4-5 ani.\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Daca vrei sa fii pe profit si sa aduci un flux constant de clienti in magazin, tinand cont de puterea mai slaba de cumparare si de reorientarea prioritatilor din ultima vreme, va trebui sa fii ceva mai creativ.<\/span><\/p>\n<h4><strong>Asta nu e un capat de tara, daca ai un pic de motivatie si te implici, pentru ca business-ul tau sa ramana activ si atractiv in perceptia clientilor.<\/strong><\/h4>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Vara profitabila in eCommerce<\/strong> inseamna sa transformi perioada iunie-august, considerata traditional sezon slab pentru multe magazine online, intr-o oportunitate de crestere prin strategii adaptate: campanii sezoniere, optimizarea catalogului, automatizari de marketing si pregatirea pentru sezonul de toamna. Magazinele care planifica strategic aceasta perioada pot genera venituri semnificative si pot castiga avantaj competitiv.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, pentru azi ti-am pregatit o serie de sfaturi orientative, astfel incat sa ai lista completa de posibilitati in fata.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Descopera lucrurile pe care <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">le poti face in magazin<\/span><\/a><span style=\"font-weight: 400;\">, astfel incat sa obtii vanzari profitabile in aceasta vara.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"10 Idei de promovare, bune pe timp de vara \u2600\ufe0f \ud83d\ude80\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/VWlnUNekfCM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cuprins 10 lucruri de facut in magazin pentru o vara profitabila<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Consolideaza-ti prezenta la nivel local<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Adu produse tematice pentru vara in magazin sau creeaza o experienta estivala<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Lanseaza o campanie de vara pe social media<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Pune-ti campania de product listing ads pe pilot automat<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Ajusteaza mesajele si vizualurile pentru obiceiurile de vara<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Lanseaza o campanie de weekend<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Acopera golurile din descrierile de produs<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Organizeaza un concurs sau un quiz cu obiective multiple<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Ajusteaza-ti programul de fidelizare pentru vara<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Ofera discount-uri exclusive de vara pentru early birds in campania back-to-school<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Consolideaza-ti prezenta la nivel local<\/b><\/h2>\n<p>Fie ca ai un business local sau unul national, vara presupune pentru multi dintre potentialii tai clienti iesiri &#8211; calatorii, concediu, participari la festivaluri, excursii, plaja etc.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, apar multe oportunitati de comanda la nivel local.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si e important sa iti dai seama din ce orase sau regiuni iti vin cele mai multe comenzi, astfel incat sa le incurajezi, sa cresti valoarea medie a comenzii si sa creezi oferte speciale pentru aceste locatii.<\/span><\/p>\n<h3><b>Uite cateva idei de marketing la nivel local pentru aceasta vara:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste criteriile geografice de targetare din instrumentele PPC<\/b><span style=\"font-weight: 400;\"> pe care le folosesti: Google search ads, Facebook ads, alte tipuri de social media ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fa SEO local,<\/b><span style=\"font-weight: 400;\"> incepand de la completarea profilului tau de Google My Business. Asigura-te ca ai informatiile NAP (nume, adresa, nr. telefon) corecte peste tot, si foloseste cuvinte cheie locale in continut &amp; descrieri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Participa la evenimente locale<\/b><span style=\"font-weight: 400;\"> &#8211; poti organiza evenimente popup, poti participa la targuri locale, poti face parteneriate cu jucatori locali, poti sponsoriza un eveniment local, poti face voluntariat etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste mesaje si hashtag-uri localizate<\/b><span style=\"font-weight: 400;\"> in postarile tale social media organice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creeaza vouchere si oferte speciale pentru audienta din locatia targetata<\/b><span style=\"font-weight: 400;\"> &#8211; le poti comunica, de exemplu, pe email, sau in site, cu activare la alegerea zonei de livrare. Poti oferi transport gratuit, sau mai rapid, poti oferi cadouri in cos, cod de discount etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cere recenzii si testimoniale cu kw locale<\/b><span style=\"font-weight: 400;\"> si impinge-le in fata, in special in landing page-urile campaniilor locale.<\/span><\/li>\n<\/ul>\n<p><a name=\"2\"><\/a><\/p>\n<h2><b>2. Adu produse tematice pentru vara in magazin sau creeaza o experienta estivala<\/b><\/h2>\n<p>Imagineaza-ti: soare, piscina, focuri de tabara, marea\u2026vara are o atmosfera a sa, pe care o poti \u201cimprumuta\u201d in magazinul tau.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, ai cel putin 2 optiuni:<\/span><\/p>\n<p><b>#1. Poti crea sau aduce in magazin produse vedeta cu motive de vara <\/b><span style=\"font-weight: 400;\">&#8211; o colectie estivala a produselor uzuale, poti oferi posbilitati de personalizare cu motive \/ mesaje de vara, merch cu tematica de vara (plase din panza, sticle de apa, sepci, accesorii pentru casa etc.).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24699 size-full\" title=\"campanii-vara-cuvinte-cheie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanii-vara-cuvinte-cheie.png\" alt=\"campanii-vara-cuvinte-cheie\" width=\"762\" height=\"913\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanii-vara-cuvinte-cheie.png 762w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanii-vara-cuvinte-cheie-480x575.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 762px, 100vw\" \/><\/p>\n<p><b>#2. Poti crea o experienta cu impact la despachetare<\/b><span style=\"font-weight: 400;\"> &#8211;\u00a0 de ex., poti pregati inserturi si cadouri de vara sub forma unui kit (stickere, plicuri de ice coffee instant, mici dulciuri greu perisabile, desfacatoare de bere cu magnet, alte produse tematice in functie de domeniul magazinului).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/plan-organizare-afacere-online-vara\/\"><b>Planul de organizare a afacerii tale online pe timp de vara<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Lanseaza o campanie de vara pe social media<\/b><\/h2>\n<p>Timpul pe care il petrecem pe telefoanele mobile creste de la an la an, pe toate categoriile de varsta.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Intr-o medie de 73% folosim telefonul pentru a naviga pe net si pentru a face cumparaturi online, iar 67% petrecem timpul pe social media &amp; urmarind video-uri scurte si lungi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu strica, asadar, sa iti stabilesti bine strategia de social media marketing, in special pe timpul verii, cand multi sunt ochi si urechi la telefoane.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24700 size-full\" title=\"campanie-social-media-vara\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanie-social-media-vara.png\" alt=\"campanie-social-media-vara\" width=\"1908\" height=\"907\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanie-social-media-vara.png 1908w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanie-social-media-vara-1280x608.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanie-social-media-vara-980x466.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanie-social-media-vara-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1908px, 100vw\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poti crea o serie sau postari intr-o <\/span><b>campanie de crestere a vizibilitatii de brand<\/b><span style=\"font-weight: 400;\">: puzzle-uri, quiz-uri, o zi din viata unui produs etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Concurs sau giveaway pe baza de continut generat de utilizatori <\/b><span style=\"font-weight: 400;\">(UGC).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>O campanie social media \/ in magazin, de tip Summer Party Calendar<\/b><span style=\"font-weight: 400;\"> &#8211; asemanator cu calendarul de advent, cand oferi promotii sau beneficii unice in fiecare zi, pe parcursul unei perioade setate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poti oferi un cod de voucher exclusiv pentru urmaritorii<\/b><span style=\"font-weight: 400;\"> de pe canalele tale social media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poti crea un sentiment de urgentare, promovand un<\/span><b> flash sale cu cod disponibil doar pe story.<\/b><\/li>\n<\/ul>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>4. Pune-ti campania de product listing ads pe pilot automat<\/b><\/h2>\n<p>Cu alte cuvinte, daca nu ai facut-o inca, e momentul sa testezi instrumentul <a href=\"https:\/\/www.gomag.ro\/campanii-marketing\">Gomag Campanii<\/a>.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Reclamele de tip Shopping si Product Listing pe Google au, in continuare, una dintre cele mai bune performante in cadrul tool-urilor PPC.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dat fiind faptul ca esti un om ocupat, iar vara aceasta atentia ta trebuie sa se indrepte intr-o multime de directii, automatizarea ti se va parea exact miracolul pe care il asteptai.<\/span><\/p>\n<h3><b>Noi, la Gomag, iti punem campaniile pe pilot automat.\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24701 size-full\" title=\"testeaza-aplicatia-campanii-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/testeaza-aplicatia-campanii-gomag.png\" alt=\"testeaza-aplicatia-campanii-gomag\" width=\"1804\" height=\"914\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/testeaza-aplicatia-campanii-gomag.png 1804w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/testeaza-aplicatia-campanii-gomag-1280x649.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/testeaza-aplicatia-campanii-gomag-980x497.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/testeaza-aplicatia-campanii-gomag-480x243.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1804px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Practic, dupa activare si setarea bugetului din platforma, algoritmul Google se va ocupa pe cont propriu sa iti afiseze produsele exact sub ochii oamenilor care au intentie de cumparare si cauta produse pentru un scop si o nevoie specifice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu Gomag Campanii gestionezi totul dintr-un singur loc, fara sa fie nevoie sa preiei si sa adaugi feed-uri, iar bugetul minim recomandat incepe de la 199 euro (asta pentru ca tu sa ai sanse reale sa obtii rezultate).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai mult, poti incepe prima ta campanie oricand, cu 0% comision din buget!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/campanii-gomag-google-ads\/\"><b>Campanii Gomag: Automatizeaza reclamele Google Ads, din platforma<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Ajusteaza mesajele si vizualurile pentru obiceiurile de vara<\/b><\/h2>\n<p>Ce fac consumatorii romani vara?\u00a0<b><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Merg in concedii, stau la plaja, ies la gratare, se uita la meciuri, iau cu asalt piscinele, participa la festivaluri, merg la nunti, ies la bere si alte bauturi reci, adora pepenii etc. etc.<\/span><\/i><\/p>\n<h3><b>Exprima vizual aceste preferinte si activitati.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Leaga-le de oferte si campanii tematice, pentru a creste gradul de familiaritate sau chiar pentru a trezi dorinta de cumparare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24703 size-full\" title=\"vizualuri-vara-campanie\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/vizualuri-vara-campanie.png\" alt=\"vizualuri-vara-campanie\" width=\"1115\" height=\"649\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/vizualuri-vara-campanie.png 1115w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/vizualuri-vara-campanie-980x570.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/vizualuri-vara-campanie-480x279.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1115px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In acelasi sens,<\/span><b> foloseste cuvinte din campul semantic al verii<\/b><span style=\"font-weight: 400;\">, in special in subiectele de email si sloganurile de campanie: <\/span><i><span style=\"font-weight: 400;\">Racoreste-te cu x% reducere la y, Intra in vibe-ul de vacanta, Oferte hot la xyz, Targul de vara la Nume magazin etc.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Tine cont si de zilele internationale de vara, de perioada de dinainte de weekend, de zilele premergatoare festivalurilor si leaga-te de toate aceste ocazii pentru a contextualiza campaniile, reducerile si ofertele din aceasta perioada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-vara-i\/\"><b>30 de idei de marketing bune pe timp de vara \u2013 si nu numai [Partea I]<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Lanseaza o campanie de weekend<\/b><\/h2>\n<p>Asa cum spuneam anterior, multe dintre activitatile preferate ale romanilor se intampla in timpul weekend-ului. Tu poti profita de acest lucru, cu o campanie de 3 zile in care au timp sa isi comande produsele preferate pe masura ce se relaxeaza pe sezlong.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, poti face promotii dinainte de weekend la produsele cu specific pentru a fi folosite in weekend.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24704 size-full\" title=\"campanie-reduceri-weekend\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanie-reduceri-weekend.png\" alt=\"campanie-reduceri-weekend\" width=\"996\" height=\"761\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanie-reduceri-weekend.png 996w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanie-reduceri-weekend-980x749.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/campanie-reduceri-weekend-480x367.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 996px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, daca vinzi scule si unelte, poti promova masinile de tuns iarba, sau diverse truse pentru proiectele de bricolaj DIY.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau, daca vinzi produse pentru copii, poti impinge in fata jucariile pentru outdoor sau articole de plaja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-vara-ii\/\"><b>30 de idei de marketing bune pe timp de vara \u2013 si nu numai [Partea II]<\/b><\/a><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>7. Acopera golurile din descrierile de produs<\/b><\/h2>\n<p>Creativele de marketing isi fac treaba pana la un punct.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dupa ce ajung in magazinul tau, oamenii sunt foarte atenti in special la fotografiile si descrierile de produs, si iau decizia de cumparare in functie de ce vad acolo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum, noi stim ca multi antreprenori n-au timp sa se ocupe personal de descrierile de produs. Asa ca folosesc texte preluate de la furnizori, sau mici texte impersonale legate de caracteristicile produselor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acestea pot fi duse la urmatorul nivel si transformate, astfel incat sa aiba un impact puternic asupra viitorilor clienti.<\/span><\/p>\n<h3><b>Cum poti face asta? Cu ajutorul Gomag Prompt!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Practic, <\/span><a href=\"https:\/\/www.gomag.ro\/prompt\"><span style=\"font-weight: 400;\">Gomag Prompt<\/span><\/a><span style=\"font-weight: 400;\"> genereaza descrieri noi de produs cu ajutorul AI, pornind exact de la textul initial pe care il ai tu despre produse.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24338 aligncenter\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/05\/modificare-produs-gomag-prompt.png\" alt=\"modificare-produs-gomag-prompt\" width=\"1893\" height=\"812\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/05\/modificare-produs-gomag-prompt.png 1893w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/05\/modificare-produs-gomag-prompt-1280x549.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/05\/modificare-produs-gomag-prompt-980x420.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/05\/modificare-produs-gomag-prompt-480x206.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1893px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Acesta adauga elemente noi, tinand cont de profilul de client ales de tine si, optional, de cuvinte cheie suplimentare pe care i le furnizezi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, cu Gomag Prompt iti poti ajusta descrierile astfel incat sa includa cuvinte cheie din campul semantic al verii, descrieri cu care potentialii clienti vor rezona mai bine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu depinzi de un copywriter sau alt specialist, si poti genera descrieri oricand doresti, in limita abonamentului ales de tine (pentru care, desigur, poti face upgrade daca vrei sa ai mai multe generari).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/gomag-prompt-generator-ai-descrieri-produse\/\"><b>Cum te ajuta Gomag sa generezi descrieri de produs cu AI in magazin<\/b><\/a><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>8. Organizeaza un concurs sau un quiz cu obiective multiple<\/b><\/h2>\n<p>Concursurile sunt o metoda aproape garantata sa atragi trafic si lead-uri catre business-ul tau. Oamenii adora sa primeasca lucruri gratis, pentru un minim de implicare.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Incearca si tu aceasta tactica pentru magazinul tau online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poti, de exemplu, sa faci un concurs pe baza de UGC cu poze din vacanta, sau imagini cu un produs cumparat, in timp ce il folosesc, sau postari cu un anumit hashtag de brand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24706 size-full\" title=\"concurs-ugc-exemplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/concurs-ugc-exemplu.png\" alt=\"concurs-ugc-exemplu\" width=\"1873\" height=\"902\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/concurs-ugc-exemplu.png 1873w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/concurs-ugc-exemplu-1280x616.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/concurs-ugc-exemplu-980x472.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2024\/07\/concurs-ugc-exemplu-480x231.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1873px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Alternativ, poti realiza un challenge de vara sau o serie de postari tip quiz, cu inscriere dintr-un landing page (pentru lead generation).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/idei-de-marketing-iii\/\"><b>30 de idei de marketing bune pe timp de vara \u2013 si nu numai [Partea III]<\/b><\/a><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>9. Ajusteaza-ti programul de fidelizare pentru vara<\/b><\/h2>\n<p>Propune-ti sa oferi clientilor tai un motiv in plus de sarbatoare in aceasta vara.\u00a0<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prin ajustarea programului de fidelizare pentru acest sezon poti stimula numarul de comenzi recurente sau chiar frecventa cu care ambasadorii de brand te recomanda in cercurile lor.<\/span><\/p>\n<ul>\n<li><b>Redenumeste punctele de fidelitate si da-le un vibe de vara<\/b><span style=\"font-weight: 400;\">, pe pagina Programului de loialitate. De exemplu, le poti inlocui cu un emoji de vara (soare, colac etc.).<\/span><\/li>\n<li><b>Lanseaza un kit sau abonamente speciale cu produse de vara pentru clientii fideli.<\/b><\/li>\n<li><b>Ofera-le reduceri si recomandari pentru accesorii sau servicii extra<\/b><span style=\"font-weight: 400;\"> (mentenanta, service etc.), pentru produsele pe care le-au cumparat anterior (le poti trimite cu Email Bot).<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21647345\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>10. Ofera discount-uri exclusive de vara pentru early birds in campania back-to-school<\/b><\/h2>\n<p>Nu e prima oara cand recomand asta; ar trebui sa incepi precampania pentru back-to-school cat mai repede, chiar din iulie.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In aceasta perioada e ok sa faci teasing pentru ce urmeaza, dar si sa incerci sa atragi conversia pentru early birds, sa ii convingi pe clienti sa isi faca achizitiile cat mai din timp, pentru ca au mai multe beneficii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest sfat ti se potriveste in special daca vinzi produse tipice pentru scoala, cum ar fi produse de papetarie, birotica, rechizite, manuale etc., dar nu numai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/campania-back-to-school\/\"><b>7 Idei fresh pentru campania ta Back to School<\/b><\/a><\/p>\n<h2><b>Care e planul de bataie pentru magazinul tau in vara aceasta?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sfatul meu este sa imbini ideile pe care le-ai primit azi, cu strategiile pe care le gasesti in articolele recomandate pe tot parcursul acestui material, dar si in video-ul din intro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ia ce ti se potriveste din fiecare si testeaza pentru magazinul tau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doar in acest fel vei vedea ce functioneaza cel mai bine pentru tine, pentru a-ti asigura un flux constant de vanzari profitabile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spor la implementat!<\/span><\/p>\n<h3><b>PS. Nu uita, pana pe 31 iulie 2024 ai inca acces in campania de 1000 de euro. Ai vazut?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Daca ai deja un magazin online, iti oferim 1000 de euro credit ca sa migrezi pe Gomag, cu abonamentul Elite \/ Enterprise anual sau pe 2 ani.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vezi detalii si regulamentul campaniei pe <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">pagina de abonamente Gomag<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Trenduri eCommerce vara 2026<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vara 2026 aduce oportunitati unice pentru magazinele online care stiu sa le exploateze. Iata tendintele:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. Campanii &#8222;Summer Sale&#8221; cu gamificare.<\/strong> Roata norocului, scratch cards si provocari zilnice transforma cumparaturile de vara intr-o experienta distractiva, crescand engagement-ul si vanzarile in perioada lenta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Mobile commerce dominanta pe plaja.<\/strong> Vara, cumparaturile de pe mobil depasesc 80% din total. Optimizarea pentru checkout rapid, Apple Pay\/Google Pay si experienta mobila impecabila sunt esentiale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Social commerce pe Instagram si TikTok.<\/strong> Continutul video sezonier (vacanta, outdoor, plaja) cu produse shoppable genereaza trafic organic masiv si vanzari directe din platformele sociale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. Automatizari de marketing pe pilot automat.<\/strong> Cu echipele in concediu, automatizarile (email-uri de cos abandonat, recomandari, reactivare) mentin vanzarile fara interventie manuala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Pre-sell colectii de toamna.<\/strong> Lansarea anticipata a colectiilor de toamna cu pre-comenzi genereaza venituri in vara si creeaza anticipare pentru sezonul urmator.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Flash sales serale.<\/strong> Campaniile de tip &#8222;Night Sale&#8221; (reduceri doar intre 20:00-23:00) exploateaza comportamentul de browsing seara, cand utilizatorii sunt mai relaxati si mai dispusi sa cumpere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Investitia in SEO si continut evergreen.<\/strong> Vara este momentul ideal pentru a construi continut de calitate care va genera trafic organic in toamna si iarna, cand competitia pentru atentie creste.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Intrebari frecvente despre pregatirea magazinului pentru vara<\/span><\/h3>\n<h4>Cum pot creste vanzarile vara cand clientii sunt in concediu?<\/h4>\n<p><span style=\"font-weight: 400;\">Adapteaza oferta la nevoile sezoniere (produse de vacanta, outdoor, calatorii), creeaza campanii flash cu urgenta, optimizeaza experienta mobila si automatizeaza marketingul pentru a vinde 24\/7 chiar si cand echipa este in concediu.<\/span><\/p>\n<h4>Ce produse se vand bine vara?<\/h4>\n<p><span style=\"font-weight: 400;\">Produsele sezoniere (costume de baie, protectie solara, echipament outdoor, gratar), accesorii de calatorii, gadget-uri portabile si produsele pentru copii (vacanta de vara) au cerere crescuta. Chiar si magazinele din alte nise pot crea bundle-uri tematice estivale.<\/span><\/p>\n<h4>Ar trebui sa reduc bugetul de marketing vara?<\/h4>\n<p><span style=\"font-weight: 400;\">Nu, ci sa il redirectionezi strategic. Costurile publicitare sunt adesea mai mici vara (competitie redusa). Investeste in SEO, continut, retargetare si construirea listelor de email pentru ca toamna sa ai o audienta mai mare la costuri mai mici.<\/span><\/p>\n<h4>Cum pregatesc magazinul pentru sezonul de toamna in timpul verii?<\/h4>\n<p><span style=\"font-weight: 400;\">Optimizeaza paginile de produs, creeaza continut SEO pentru cuvinte cheie de toamna, pregateste campaniile de Back to School si Black Friday, negociaza stocurile cu furnizorii si testeaza automatizarile de email marketing.<\/span><\/p>\n<h4>Ce automatizari ar trebui sa am active vara?<\/h4>\n<p><span style=\"font-weight: 400;\">Minimum: email de bun venit, recuperare cos abandonat, recomandari post-comanda, reactivare clienti inactivi si notificari de pret redus. Aceste automatizari genereaza vanzari constant, chiar si cand nu trimiti campanii manuale.<\/span><\/p>\n<h4>Cum folosesc social media vara?<\/h4>\n<p><span style=\"font-weight: 400;\">Creeaza continut estival (lifestyle, behind-the-scenes din vacanta, UGC de la clienti in vacanta), organizeaza concursuri tematice, foloseste Stories si Reels cu produse in context sezonier si colaboreaza cu micro-influenceri din turism.<\/span><\/p>\n<h4>Merita sa fac reduceri de vara?<\/h4>\n<p><span style=\"font-weight: 400;\">Da, campaniile de tip &#8222;Summer Sale&#8221; sau &#8222;Mid-Year Sale&#8221; pot genera vanzari semnificative. Concentreaza reducerile pe produse cu stoc mare, colectii in curs de lichidare si bundle-uri atractive, nu pe intregul catalog.<\/span><\/p>\n<h4>Cum mentin echipa motivata in sezonul de vara?<\/h4>\n<p><span style=\"font-weight: 400;\">Planifica concediile in avans, automatizeaza cat mai multe procese, creeaza proceduri clare pentru perioadele cu personal redus, seteaza obiective realiste pentru vara si ofera flexibilitate in program.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\"@type\": \"Question\", \"name\": \"Cum pot creste vanzarile vara cand clientii sunt in concediu?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Adapteaza oferta la nevoile sezoniere, creeaza campanii flash, optimizeaza experienta mobila si automatizeaza marketingul.\"}},\n    {\"@type\": \"Question\", \"name\": \"Ce produse se vand bine vara?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Costume de baie, protectie solara, echipament outdoor, accesorii calatorii, gadget-uri portabile si produse pentru copii.\"}},\n    {\"@type\": \"Question\", \"name\": \"Ar trebui sa reduc bugetul de marketing vara?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Nu, redirectioneaza-l strategic. 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Obiceiurile de cumparare, insa, nu mai sunt cele de acum 4-5 ani.\u00a0 Daca vrei sa fii pe profit si sa aduci un flux constant de clienti in magazin, tinand cont de puterea mai slaba de cumparare si de reorientarea prioritatilor din ultima vreme, va trebui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[5,11],"tags":[],"class_list":["post-24697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 lucruri de facut in magazin pentru o vara profitabila<\/title>\n<meta name=\"description\" content=\"10 lucruri de 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