{"id":25624,"date":"2025-01-21T08:00:12","date_gmt":"2025-01-21T05:00:12","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=25624"},"modified":"2026-04-08T17:07:52","modified_gmt":"2026-04-08T14:07:52","slug":"cum-setezi-secventa-de-email-uri-bun-venit","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/cum-setezi-secventa-de-email-uri-bun-venit\/","title":{"rendered":"Cum setezi secventa de email-uri bun venit pentru a-ti asigura vanzarile"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Daca vinzi online de ceva vreme, probabil ai observat ca reclamele platite &#8211; in special Facebook Ads &#8211; nu mai merg la fel de bine ca inainte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si nu esti singurul &#8211; majoritatea magazinelor online se lupta cu rezultatele din cauza a diversi factori, incepand de la urmarile cresterii bugetelor in anul electoral\u2026 ce nu s-a incheiat inca, pana la actualizarea iOS 14 si migrarea generatiilor tinere pe social media alternative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adevarul e ca inca mai poti face bani din Facebook Ads, dar e mult mai greu decat inainte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vestea buna? Email marketing-ul functioneaza, in continuare, excelent.\u00a0<\/span><\/p>\n<h4><b>Conform Direct Marketing Association, 2023, pentru fiecare 1$ cheltuit, in medie primesti 42$ inapoi. Gandeste-te putin &#8211; cand ai avut ultima data un ROAS de 42x pe Facebook?\u00a0<\/b><\/h4>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Secventa de email-uri de bun venit (welcome email sequence) este seria automata de 3-7 email-uri trimise noilor abonati sau clienti in primele 7-14 zile dupa inregistrare, cu scopul de a construi incredere si a genera prima vanzare. Statisticile arata ca email-urile de bun venit au o rata de deschidere de 50-60% (de 4x mai mare decat email-urile obisnuite) si genereaza cu 320% mai mult venit per email decat orice alt tip de campanie. In Romania, unde piata eCommerce a depasit 8 miliarde EUR in 2025 (eCommerce Pulse 2026), automatizarea welcome sequence-ului prin Email Bot de la <a href=\"https:\/\/www.gomag.ro\/\" target=\"_blank\" rel=\"noopener\">Gomag<\/a> este una dintre cele mai profitabile investitii de timp pentru cele peste 4.500 de magazine active.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exact. De fapt, majoritatea magazinelor online care folosesc email marketing fac intre 20% si 30% din vanzari doar din emailuri.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vestea si mai buna e ca nu trebuie sa fii expert in marketing ca sa reusesti si nici nu ai nevoie de bugete uriase &#8211; trebuie doar sa urmezi niste pasi simpli.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru azi ti-am pregatit un articol introductiv despre, poate, cel mai important flux automatizat pe care ar trebui sa il ai setat in magazinul tau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secventa de bun venit pe care o vei descoperi in continuare este dedicata pentru clientii noi &#8211; adica aceia care nu au cumparat inca, si are menirea sa ii conduca natural spre achizitie. Hai sa vedem cum \ud83d\ude42 .<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"12 Tipuri de email pe care ar trebui sa le trimiti clientilor\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/BuOPzIhFJt4?start=346&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cuprins Cum setezi secventa de email-uri bun venit pentru a obtine vanzari<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Cum sa atragi email-uri<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Sabloane pentru fiecare email din fluxul de bun venit<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Reguli de aur in email marketing<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Cum sa atragi email-uri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Primul lucru, indiferent in ce stadiu te afli cu afacerea, e sa te asiguri ca ai catre cine sa trimiti email-uri.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar cel mai simplu mod prin care sa colectezi adrese se afla la indemana ta, direct in platforma: un <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360007142874-PopUps#abonare\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pop-up de abonare la newsletter<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uite cum sa il setezi corect, astfel incat sa nu fie enervant, ci, dimpotriva, convingator si profitabil:<\/span><\/p>\n<ul>\n<li><b>Ofera ceva valoros<\/b><span style=\"font-weight: 400;\">: 10% la prima comanda, Transport gratuit la comenzile peste 150 de lei, \u201dInscrie-te \u0219i primesti un cadou surpriza la prima comanda (valabil pentru primele 10 comenzi\u201d, \u201dVoucher-ul t\u0103u exclusiv de 15% reducere &#8211; valabil doar 24 de ore\u201d etc.<\/span><\/li>\n<li><b>Fa-l interactiv: <\/b><span style=\"font-weight: 400;\">poti folosi un format de tip &#8222;Invarte Roata&#8221; sau \u201dTombola\u201d, unde clientii pot castiga reduceri diferite. Le poti activa cu <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/10795594531356-The-Marketer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">theMarketer<\/span><\/a><span style=\"font-weight: 400;\">, de exemplu.<\/span><\/li>\n<li><b>Timing-ul e vital:<\/b><\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Arata pop-up-ul dupa 8-10 secunde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Sau dupa ce vizitatorul a vazut 60% din pagina<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Sau cand pare ca vrea sa paraseasca site-ul<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Poti combina toate aceste declansatoare, insa vei vedea exact cum functioneaza doar daca testezi.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/pop-up-in-magazinul-tau-online-ghid-cu-20-de-exemple-care-sa-te-inspire\/\"><b>Pop-up in magazinul tau online: Ghid cu 20 de exemple care sa te inspire<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25626 size-full\" title=\"popup-abonare-newsletter-exemplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/popup-abonare-newsletter-exemplu.png\" alt=\"popup-abonare-newsletter-exemplu\" width=\"563\" height=\"683\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/popup-abonare-newsletter-exemplu.png 563w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/popup-abonare-newsletter-exemplu-480x582.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 563px, 100vw\" \/><\/p>\n<h3><b>#Exemplu de Text pentru Pop-up:<\/b><\/h3>\n<p><b>Titlu<\/b><span style=\"font-weight: 400;\">: Vrei 10% Reducere la prima comanda?<\/span><\/p>\n<p><b>Subtitlu<\/b><span style=\"font-weight: 400;\">: Inscrie-te la newsletter si primesti instant codul tau unic de reducere<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Text mic: *valabil doar pentru prima comanda de min. 100 lei<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Camp Email]<\/span><\/p>\n<p><b>Buton Accept:<\/b><span style=\"font-weight: 400;\"> Vreau reducerea! <\/span><b>Buton Refuz<\/b><span style=\"font-weight: 400;\">: Nu, multumesc, vreau sa platesc pret intreg<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/marketing-in-ecommerce-pentru-incepatori\/\"><b>Mini checklist de marketing in eCommerce pentru incepatori<\/b><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Sabloane pentru fiecare email din fluxul de bun venit<\/b><\/h2>\n<h3><b>a. Primul email &#8211; Bun venit + Cod reducere<\/b><\/h3>\n<p><b>Cand il trimiti: <\/b><span style=\"font-weight: 400;\">Imediat dupa completarea formularului de abonare, cand inca esti in mintea utilizatorului.<\/span><\/p>\n<p><b>Subiect<\/b><span style=\"font-weight: 400;\">: &#8222;Bine ai venit! Iata codul tau de {X}% reducere \ud83c\udf81&#8221;<\/span><\/p>\n<p><b>Corp text:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Salut [Nume]!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bine ai venit in comunitatea [Nume Magazin]!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa cum ti-am promis, iata codul tau exclusiv de reducere:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WELCOME10<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Codul este valabil x zile si iti aduce 10% reducere la orice comanda de peste 100 lei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce face [Nume Magazin] special?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; [Beneficiu unic 1]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; [Beneficiu unic 2]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; [Beneficiu unic 3]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[BUTON: VREAU SA CUMPAR CU 10% REDUCERE]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu drag,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Numele tau] &#8211; Fondator [Nume Magazin]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P.S. Urmareste-ne si pe Instagram pentru inspiratie zilnica: [link] (sau alte retele)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25627 size-full\" title=\"email-bun-venit-bio\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-bun-venit-bio.png\" alt=\"email-bun-venit-bio\" width=\"797\" height=\"753\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-bun-venit-bio.png 797w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-bun-venit-bio-480x454.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/12-tipuri-de-email\/\"><b>12 tipuri de email pe care ar trebui sa le trimiti clientilor<\/b><\/a><\/p>\n<h3><b>b. Al doilea email &#8211; Prezentarea produselor<\/b><\/h3>\n<p><b>Cand il trimiti: <\/b><span style=\"font-weight: 400;\">La 1 zi \/ 2 dupa primul email. Testeaza sa vezi ce interval functioneaza mai bine. Atentie, fluxul nu continua daca clientul a cumparat dupa primul email.<\/span><\/p>\n<p><b>Subiect<\/b><span style=\"font-weight: 400;\">: &#8222;De ce [mii de] clienti aleg produsele noastre?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Corp text:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Nume],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stiu ca ai multe optiuni cand vine vorba de [categoria ta de produse].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar iata de ce clientii nostri aleg [Nume Magazin]:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[IMAGINE CU PRODUSUL BESTSELLER sau BANNER UVP]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2728 [Beneficiu principal 1]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explica in 2-3 randuri cum acest beneficiu ajuta clientul sa isi rezolve problema<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2728 [Beneficiu principal 2]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explica in 2-3 randuri cum acest beneficiu ajuta clientul sa rezolve un punct dureros<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2728 [Beneficiu principal 3]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explica in 2-3 randuri ce face produsele sa fie atat de speciale<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[BUTON: DESCOPERA PRODUSELE NOASTRE]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita: mai ai XX ore sa folosesti codul tau de 10% reducere: WELCOME10<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu drag,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Numele tau]<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25628 size-full\" title=\"email-beneficii-exemple\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-beneficii-exemple.png\" alt=\"email-beneficii-exemple\" width=\"1434\" height=\"2266\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-beneficii-exemple.png 1434w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-beneficii-exemple-1280x2023.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-beneficii-exemple-980x1549.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-beneficii-exemple-480x758.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1434px, 100vw\" \/><\/p>\n<h4><b>Ponturi de care sa tii cont!<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daca vinzi produse pentru placere, cum ar fi fashion sau gourmet sau produse de lux, foloseste email-ul doi pentru a-ti evidentia produsele bestseller si elementele ce diferentiaza produsele tale \/ brandul tau de cel al competitorilor.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foloseste cu incredere vizualuri, nu te lungi prea mult cu paragrafele despre beneficii.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cand-sa-trimiti-email-uri\/\"><b>Cand sa trimiti email-uri tranzactionale &amp; marketing \u2013 Intervalul de aur<\/b><\/a><\/p>\n<h3><b>c. Al treilea email &#8211; Dovada sociala<\/b><\/h3>\n<p><b>Cand il trimiti: <\/b><span style=\"font-weight: 400;\">La 2 \/ 3 zile dupa cel de-al doilea email. Testeaza sa vezi ce interval functioneaza mai bine. Atentie, fluxul nu continua daca clientul a cumparat dupa primul email.<\/span><\/p>\n<p><b>Subiect<\/b><span style=\"font-weight: 400;\">: &#8222;Vezi ce spun clientii nostri despre [produsul tau]&#8221;<\/span><\/p>\n<p><b>Corp text:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Salut [Nume],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In loc sa-ti spun eu cat de bune sunt produsele noastre, am sa las clientii sa vorbeasca:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[IMAGINE CLIENT MULTUMIT 1]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8222;[Review text complet]&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; [Nume Client], [Oras]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[IMAGINE CLIENT MULTUMIT 2]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8222;[Review text complet]&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; [Nume Client], [Oras]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[IMAGINE CLIENT MULTUMIT 3]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8222;[Review text complet]&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; [Nume Client], [Oras]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Optional: Sectiune &#8222;Aparitii in Presa&#8221; sau &#8222;Certificari&#8221;]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[BUTON: VREAU SI EU]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reminder: Codul tau de reducere WELCOME10 expira in curand!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu drag,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Numele tau]<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25629 size-full\" title=\"email-review-uri-exemplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-review-uri-exemplu.png\" alt=\"email-review-uri-exemplu\" width=\"767\" height=\"897\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-review-uri-exemplu.png 767w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-review-uri-exemplu-480x561.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 767px, 100vw\" \/><\/p>\n<h4><b>Ponturi de care sa tii cont!<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daca nu ai inca review-uri, poti colabora cu unul sau mai multi creatori, astfel incat sa obtii pareri initiale despre produsele tale.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daca esti la inceput si nu ai buget pentru asa ceva, le poti cere prietenilor tai sa iti ofere review-uri obiective.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/promovarea-unui-produs-pe-email\/\"><b>Strategii de promovare a unui produs pe email \u2013 6 Idei pentru mai multe vanzari<\/b><\/a><\/p>\n<h3><b>d. Al patrulea email &#8211; Povestea personala<\/b><\/h3>\n<p><b>Cand il trimiti: <\/b><span style=\"font-weight: 400;\">Depinde. Trimite-l doar daca ai avut pana acum o rata decenta de deschidere pentru email-urile anterioare, altfel s-ar putea sa fii enervant si sa obtii direct o dezabonare.\u00a0<\/span><\/p>\n<p><b>Subiect<\/b><span style=\"font-weight: 400;\">: &#8222;De ce am creat [Nume Magazin]? Iata povestea mea&#8230;&#8221;<\/span><\/p>\n<p><b>Corp text:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Draga [Nume],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sunt [Numele tau], fondatorul [Nume Magazin], si vreau sa-ti spun povestea din spatele brandului nostru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[POZA CU TINE SAU ECHIPA]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Totul a inceput cand&#8230; [poveste personala scurta despre cum ai inceput]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce ma motiveaza in fiecare zi e&#8230; [misiunea ta si viziunea]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, fiecare produs pe care il cream&#8230; [explica procesul\/grija pentru calitate]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[OPTIONAL: POZA CU CULISELE AFACERII]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As vrea sa fii parte din povestea noastra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[BUTON: DESCOPERA PRODUSELE NOASTRE]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu sinceritate,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Numele tau] &#8211; Fondator [Nume Magazin]<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25630 size-full\" title=\"email-prezentare-brand\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-prezentare-brand.png\" alt=\"email-prezentare-brand\" width=\"1453\" height=\"2305\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-prezentare-brand.png 1453w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-prezentare-brand-1280x2031.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-prezentare-brand-980x1555.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2025\/01\/email-prezentare-brand-480x761.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1453px, 100vw\" \/><\/p>\n<h4><b>Ponturi de care sa tii cont!<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In general, daca clientul nu a cumparat pana acum, e ok sa ai o abordare mai personala in acest email, pentru a da un aer mai familiar brandului.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daca nici dupa acest email vanzarea nu se intampla, inseamna ca oamenii pur si simplu nu rezoneaza cu mesajul tau (nu poti sa placi tuturor, pana la urma \ud83d\ude42 ).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Imediat ce lead-ul cumpara, indiferent in urma carui email, ar trebui scos automat din acest flow si adaugat in lista clientilor existenti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiecare email din fluxul de bun venit trebuie sa contina un CTA si link-uri corecte catre produsele \/ lp-ul tau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alte fluxuri cruciale de automatizat pentru magazinul tau: flow post-cumparare, secventa de recuperare cos, recastigarea atentiei clientului care nu a mai cumparat de mult.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/secvente-de-email-follow-up\/\"><b>3 Secvente de email follow-up de care are nevoie afacerea ta<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h3><b>3. Reguli de aur in email marketing<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testeaza mereu subiectele emailurilor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foloseste emoji-uri cu moderatie (1-2 per email)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalizeaza cat mai mult continutul<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include intotdeauna un CTA (Call to Action) clar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizeaza pentru telefoanele mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Masoara si analizeaza rezultatele<\/span><\/li>\n<\/ol>\n<h4><b>Metrici de Urmarit:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata de deschidere (ideal peste 20%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata de click (ideal peste 2%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata de conversie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Venit per email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata de dezabonare (sub 0.5%)<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26348205\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4><b>Instrumente Recomandate:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru trimiterea email-urilor: theMarketer, NewsMAN, Email Bot Gomag<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru teste A\/B: functiile native din platforma aleasa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru imagini: Canva<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru texte: ChatGPT, Claude AI etc.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Email Bot - Cum vinzi mai mult catre clientii fideli\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/hQgUUN1i50Q?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h4><b># Calendar editorial si tipuri de campanii pe email<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saptamanal:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Newsletter cu noutati<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Promotii speciale<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lunar:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Bestseller-uri ale lunii<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Povesti ale clientilor multumiti<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ocazional:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Black Friday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Craciun<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Valentine&#8217;s Day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Alte sarbatori relevante: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/planul-de-marketing-calendar-postari-continut-idei-de-promovare\/\"><b>Planul de marketing 2025 \u2013 Calendar pentru 365 de zile de postari, continut si idei de promovare<\/b><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><b>Email marketing-ul nu trebuie sa fie complicat.\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Incepe cu aceste sabloane, adapteaza-le la brand-ul tau si testeaza mereu sa vezi ce functioneaza mai bine pentru audienta ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Important e sa incepi &#8211; nimeni nu te opreste sa optimizezi pe parcurs, in special pe baza datelor si a reactiilor observate la lead-uri si clienti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fiecare email trimis e o oportunitate de a invata mai multe despre clientii tai si de a-ti imbunatati strategia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita: consistenta e cheia succesului in email marketing. Mai bine trimiti email-uri simple, dar la un interval regulat, decat sa incerci sa faci totul perfect si sa nu trimiti in veci nimic.<\/span><\/p>\n<p><strong>PS. Foloseste cu incredere instrumentele si integrarile din platforma ta Gomag pentru a capta contacte, dar si pentru a automatiza trimiterea email-urilor tranzactionale, din modulul Email-uri si Email Bot.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Nu vinzi cu Gomag &#8211; inca? E momentul perfect sa incepi. Ai demo gratuit la dispozitie, si <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">abonamente optimizate<\/span><\/a><span style=\"font-weight: 400;\"> in functie de gradul de evolutie al magazinului tau. Incearca acum!<\/span><\/p>\n<p><img decoding=\"async\" id=\"image-hover-icon\" style=\"position: absolute; width: 25px; height: 25px; cursor: pointer; left: 33px; top: 10533.8px; display: none; opacity: 0.7;\" src=\"chrome-extension:\/\/pbhpcbdjngblklnibanbkgkogjmbjeoe\/src\/public\/images\/128px.png\" \/><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">7+ Trenduri 2026 in Email Marketing si Welcome Sequences<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">1. <strong>Hyper-personalizare bazata pe comportament<\/strong> &#8211; Email-urile de bun venit care se adapteaza in functie de sursa de achizitie (Ads, organic, social), pagina vizitata si produsele vizualizate au rate de conversie cu 50-70% mai mari.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">2. <strong>Automatizare nativa cu Email Bot<\/strong> &#8211; Email Bot de la Gomag permite setarea intregii secvente de bun venit fara tool-uri externe: triggere, timing, segmentare si personalizare, toate din panoul de administrare.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">3. <strong>Welcome sequence cu social proof<\/strong> &#8211; Includerea review-urilor reale, numarului de clienti multumiti si testimonialelor in email-urile de bun venit creste increderea si rata de prima conversie cu 25-35%.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">4. <strong>Segmentare din primul email<\/strong> &#8211; CRM Bot permite segmentarea automata a abonatilor din momentul inscrierii: interese, buget, frecventa de cumparare dorita &#8211; pentru comunicare relevanta din start.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">5. <strong>Email interactiv cu AMP<\/strong> &#8211; Email-urile AMP permit interactiune directa (carusele de produse, formularele inline, sondajele) fara a parasi inbox-ul, crescand engagement-ul cu 30-40%.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">6. <strong>Timing optimizat cu AI<\/strong> &#8211; Trimiterea fiecarui email la ora optima pentru fiecare abonat individual (bazata pe istoricul de deschidere) creste rata de deschidere cu 15-25%.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">7. <strong>Welcome flow multi-canal<\/strong> &#8211; Combinarea email-urilor cu SMS-uri (prin SMS Bot de la Gomag) si push notifications creeaza o experienta de onboarding completa cu rata de conversie cu 40% mai mare.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">8. <strong>Monitorizare si optimizare continua<\/strong> &#8211; Prin <a href=\"https:\/\/www.gomag.ro\/insights\/\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a> urmaresti performanta fiecarui email din secventa: rate de deschidere, click-uri, conversii si venituri generate, optimizand continuu.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Citeste si: <a href=\"https:\/\/www.gomag.ro\/blog\/sabloane-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Sabloane de email marketing pentru magazine online<\/a> si <a href=\"https:\/\/www.gomag.ro\/blog\/cum-iti-alegi-produsul-vedeta\/\" target=\"_blank\" rel=\"noopener\">cum iti alegi produsul vedeta pentru promovare<\/a>.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Intrebari frecvente despre secventa de email-uri bun venit<\/span><\/h3>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cate email-uri trebuie sa aiba secventa de bun venit?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ideal 4-6 email-uri distribuite pe 7-14 zile: email de bun venit imediat, email cu beneficii si social proof la ziua 2, email cu oferta speciala la ziua 4, email educational la ziua 7 si email de reminder la ziua 10-14 daca nu a cumparat.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ce ar trebui sa contina primul email de bun venit?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Multumire pentru inscriere, livrarea promisiunii (discount cod, ebook, ghid), prezentare scurta a brandului, cele mai populare 3-5 produse si un CTA clar catre magazin. Tonul trebuie sa fie cald, personal si autentic.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cat de repede trebuie trimis primul email?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Imediat &#8211; in primele 5 minute dupa inscriere. Rata de deschidere a email-urilor trimise in primele 5 minute este de 50-60%, comparativ cu 15-20% daca intarzii cateva ore. Email Bot de la Gomag trimite automat in timp real.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Trebuie sa ofer discount in secventa de bun venit?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Nu obligatoriu in primul email, dar un discount exclusiv (5-15%) in email-ul 3 sau 4 poate converti abonatii care ezita. Alternativ, ofera livrare gratuita, un cadou la prima comanda sau acces anticipat la promotii &#8211; valoarea nu trebuie sa fie neaparat monetara.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cum setez welcome sequence in Gomag?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Activeaza Email Bot din panoul de administrare, creeaza email-urile secventei cu editorul vizual, seteaza triggerele (inscriere newsletter, creare cont) si intervalele de trimitere. Totul se automatizeaza &#8211; fiecare abonat nou primeste secventa completa fara interventie manuala.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ce rata de conversie pot astepta de la welcome sequence?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">O secventa bine optimizata converteste 5-15% din abonati in clienti in primele 14 zile. Email-urile de bun venit genereaza cu 320% mai mult venit per email decat campaniile obisnuite si au ROI de 30-50x costul implementarii.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cum personalizez email-urile pentru diferite segmente?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">CRM Bot segmenteaza automat abonatii pe baza comportamentului (pagini vizitate, produse vizualizate, sursa de trafic). Poti crea variante ale secventei pentru fiecare segment, crescand relevanta si rata de conversie cu 25-40%.<\/span><\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Cum masor performanta secventei de bun venit?<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Prin <a href=\"https:\/\/www.gomag.ro\/insights\/\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a> urmaresti: rata de deschidere per email (target 40%+), rata de click (target 10%+), rata de conversie (target 5%+), venitul total generat si rata de dezabonare (sub 0.5%). Optimizeaza subiectele si continutul pe baza datelor.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\"@type\":\"Question\",\"name\":\"Cate email-uri trebuie sa aiba secventa de bun venit?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ideal 4-6 email-uri pe 7-14 zile: bun venit imediat, beneficii la ziua 2, oferta la ziua 4, educational la ziua 7 si reminder la ziua 10-14.\"}},\n        {\"@type\":\"Question\",\"name\":\"Ce ar trebui sa contina primul email de bun venit?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Multumire, livrarea promisiunii, prezentare brand, cele mai populare 3-5 produse si un CTA clar catre magazin.\"}},\n        {\"@type\":\"Question\",\"name\":\"Cat de repede trebuie trimis primul email?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In primele 5 minute. 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