{"id":2924,"date":"2019-06-25T05:15:11","date_gmt":"2019-06-25T03:15:11","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=2924"},"modified":"2026-04-14T04:34:13","modified_gmt":"2026-04-14T01:34:13","slug":"cum-scazi-rata-de-retur-magazinul-tau-online","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/cum-scazi-rata-de-retur-magazinul-tau-online\/","title":{"rendered":"Cum Scazi Rata De Retur In Magazinul Tau Online"},"content":{"rendered":"<p>Pentru azi am ales un subiect destul de delicat pentru cei mai multi antreprenori, si anume, returul si cum poti sa scazi aceasta rata in magazinul tau online.<\/p>\n<p>Cele mai multe magazine online se ocupa de utilizatori pana intr-un punct. Adica, incep campanii de marketing pentru a aduce trafic in magazin, activitati pentru optimizarea ratei de conversie, recuperare cos si o multime de tehnici de remarketing, iar dupa ce utilizatorul a facut achizitia, atentia catre el se opreste.<\/p>\n<p><span style=\"font-weight: 400;\">In comertul online te intalnesti deseori cu principii si lucruri valabile si in viata personala. De exemplu, unul dintre factorii care stimuleaza oamenii sa cumpere online este si ingredientul de care ai nevoie pentru o casnicie fericita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stii care e acest factor? Atingerea.<\/span><!--more--><\/p>\n<div style=\"background:#d4edda;border-left:4px solid #28a745;padding:12px 18px;margin:18px 0;border-radius:6px;font-size:16px;line-height:1.6\">&#9989; <strong>[Articol actualizat aprilie 2026]<\/strong> &#8211; Continutul a fost verificat, completat si imbunatatit cu informatii actuale, resurse utile si sectiune FAQ.<\/div>\n<div style=\"background:#f9f9f9;border-left:4px solid #f7a81b;padding:18px 22px;margin:22px 0;border-radius:6px;font-size:17px;line-height:1.7\"><strong>Rata de retur<\/strong> in eCommerce reprezinta procentul produselor returnate de clienti din totalul comenzilor. Reducerea ratei de retur este esentiala pentru profitabilitate, deoarece retururile implica costuri de logistica, procesare si pierdere de marfa.<\/div>\n<p><iframe loading=\"lazy\" title=\"Cum sa reduci rata de retur la un magazin online\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/RC86uYXAzlU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Da, stiu, exista multi factori care influenteaza atat fericirea partenerului de viata cat si a clientilor afacerii tale dar atingerea fizica este unul dintre cei mai importanti. Asta deoarece simtul tactil este primul pe care il dezvoltam inca dinainte de a ne naste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chiar daca efectul unei atingeri depinde de o gramada de aspecte cum ar fi cultura sau gen, oamenii de stiinta banuiesc ca atingerea stimuleaza receptorii nervosi din piele si creste nivelul de oxitocina, un hormon care reduce stresul si influenteaza sentimente precum increderea sau atasasmentul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, oamenii cu un nivel mai mare de oxitocina sunt pasibili sa cumpere mai mult si sa cheltuie mai multi bani.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cum se aplica acest principiu in comertul online? Simplu, corpul unui produs pe care il vinzi influenteaza prin cat de tare sau moale, cat de dur sau catifelat ori cat de greu sau usor se simte. Clientii tai isi doresc sa poata atinge produsele, sa le incerce, sa se convinga cu proprii ochi ca sunt potrivite pentru nevoile lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar daca tu nu le vii in intampinare si nu incerci sa raspunzi nevoii de atingere, vor gasi o modalitate sa iti atinga produsul dar, din pacate, la pachet cu un volum mare de cheltuieli pentru tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chiar daca articolul de azi nu o sa iti arate cum sa iti faci sotia fericita, te asigur ca te va ajuta mult sa scazi rata de retur in magazinul tau online. Pentru ca, ai ghicit, atunci cand clientul vrea sa se convinga si sa atinga produsul, il va comanda din start cu gandul la retur.<\/span><\/p>\n<h3><b>De ce iti returneaza oamenii produsele?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Din punct de vedere legal (OUG 34\/2014), clientul tau are dreptul sa iti returneze produsul in maximum 14 zile calendaristice si va primi banii inapoi tot in 14 zile calendaristice de la anuntarea intentiei de returnare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum, teoretic clientul este cel care trebuie sa suporte plata returului insa in functie de politica adoptata in firma, poti sa ii oferi ca si beneficiu suplimentar posibilitatea de a face returul gratuit. Insa vom discuta pe larg solutiile pentru rata crescuta de retur putin mai jos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O rata mare de retur se intalneste in special la magazinele online de fashion dar asta nu inseamna ca fenomenul e prezent doar aici. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conform unei analize asupra consumatorului <\/span><a href=\"http:\/\/marketingland.com\/4-data-driven-tips-optimizing-return-policy-drive-holiday-growth-101011\" target=\"_blank\" rel=\"noopener noreferrer\"><b>publicata de Marketing Land<\/b><\/a><span style=\"font-weight: 400;\">, unii clienti sunt de 15 ori mai predispusi sa returneze produse fata de altii. Motivul difera intotdeauna dar cel mai bine de stiut e ca exista tipologii de clienti care comanda si returneaza fara absolut nicio intentie de a pastra produsele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conform aceluiasi studiu, exista 3 tipuri principale de clienti care fac repetat retururi: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cei care cumpara un produs, <strong>il folosesc odata si apoi ti-l trimit inapoi<\/strong>. Poate nu isi permit sa cumpere produsul la modul real sau pur si simplu se folosesc de politica ta de retur (de exemplu, daca oferi retur gratuit)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cei care comanda, haine in general, <strong>doar cu intentia de a le incerca acasa<\/strong>. Spre deosebire de urmatorul tip de client, acestia nu au absolut nicio intentie sa pastreze vreun produs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cei care comanda mai multe variante ale produsului dorit (dimensiuni, culori, texturi diferite), <strong>le incearca pe toate acasa, alege optiunea favorita si returneaza restul.<\/strong> E cam aceeasi chestie ca si intr-un magazin fizic de fashion.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dupa cum observi, din nevoia de a-ti atinge produsele si a se convinge ca sunt potrivite pentru ei, poate si in combinatie cu o politica generoasa de retur din partea ta, poti ajunge sa te confrunti cu un cost mai mare decat iti permiti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clar, astea nu sunt singurele motive pentru care clientii tai returneaza produsele cumparate ci depind si de ce vinzi \/ catre cine vinzi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Marime <\/b><span style=\"font-weight: 400;\">&#8211; ori dimensiunile reale ale produsului nu sunt trecute in pagina de produs, ori clientul alege din greseala \/ intentionat dimensiuni nepotrivite, ori clientul nu stie ce marime poarta etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Calitate <\/b><span style=\"font-weight: 400;\">&#8211; daca 23% dintre retururi se datoreaza livrarii produsului gresit, 20% se intampla pentru ca produsele sunt\/au fost stricate. Sau, o alta situatie, daca schimbi furnizorul si un client fidel comanda exact acelasi produs ca in trecut, e posibil sa sesizeze o diferenta si sa reactioneze negativ.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Asteptari <\/b><span style=\"font-weight: 400;\">&#8211; produsul tau este functional insa clientul considera ca nu respecta detaliile din descrierea de produs sau nu se \u201cpupa\u201d cu mesajul de marketing care l-a convins sa cumpere, in primul rand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Imaginea de produs<\/b><span style=\"font-weight: 400;\"> &#8211; nu degeaba am repetat de atatea ori cat de important e sa ai imagini de calitate pentru produsele tale. Renunta la imaginile stoc sau cele de la furnizor si pune-ti produsul in valoare prin fotografii clare, de calitate, care pot fi marite si care arata produsul in context. Peste 22% din retururi sa intampla deoarece clientii sunt dezamagiti de felul in care arata produsul in realitate fata de imaginea de pe site.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2929\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/specificatii-produs-1024x490.png\" alt=\"specificatii-produs\" width=\"1024\" height=\"490\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/specificatii-produs-1024x490.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/specificatii-produs-150x72.png 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/specificatii-produs-300x143.png 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/specificatii-produs-768x367.png 768w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/specificatii-produs-1080x516.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/specificatii-produs.png 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Experienta neplacuta pe mobil <\/b><span style=\"font-weight: 400;\">&#8211; daca nu ai un site pregatit pentru mobil, oamenilor le este mai greu sa citeasca descrierea de produs si sa dea click pe exact marimea dorita.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Frauda sau abuz <\/b><span style=\"font-weight: 400;\">&#8211; se poate intampla ca un procent din rata ta de retur sa se intample din motive negative. Adica oamenii comanda tocmai deoarece stiu ca tu o sa ai costuri suplimentare &#8211; acestia sunt clientii neseriosi care te costa bani.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/de-ce-pleaca-oamenii-din-site-ul-tau\/\"><b>De Ce Pleaca Oamenii Din Site-ul Tau<\/b><\/a><\/p>\n<h3><b>Cum scazi rata de retur in magazinul tau online?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In primul rand, ai nevoie de o politica de retur bine pusa la punct. Creeaza o pagina clara, cu reguli simple de inteles, fii transparent si adopta o politica generoasa care sa inspire incredere. Stii bine ca fiecare dintre noi sufla si in iaurt cu gandul la teapa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transmite-le din start clientilor tai un sentiment de confort si incredere cu pagina de retur. Si, foarte important, stabileste niste limite de timp pentru ca unii clienti asteapta pana in ultimul minut pentru a returna iar asta inseamna probleme pentru stocurile tale, buget si angajati.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2927\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/retur-gsmstore-1024x470.png\" alt=\"retur-gsmstore\" width=\"1024\" height=\"470\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/retur-gsmstore-1024x470.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/retur-gsmstore-150x69.png 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/retur-gsmstore-300x138.png 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/retur-gsmstore-768x352.png 768w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/retur-gsmstore-1080x495.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/retur-gsmstore.png 1332w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vezi tu, chiar daca clientul a comandat un produs gresit din start, nu isi va recunoaste greseala iar cei mai multi vor merge pe principiul \u201cnu mi se potriveste\u201d. Tocmai din acest motiv, iti recomand sa folosesti instrumente virtuale de proba, ghiduri de marimi si chestionare, astfel incat sa personalizezi experienta fiecarui client.<\/span><\/p>\n<h3><b>1. Chestionare<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Toti suntem niste mincinosi. Nu, serios, psihologii au demonstrat ca fiecare dintre noi ne vedem intr-o lumina mult mai pozitiva decat suntem, de fapt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, clientii tai se mint ca sunt mai buni, mai frumosi, mai inteligenti, mai slabi sau mai plinuti, mai inalti sau mai scunzi etc. Pe deasupra, chiar daca ne gasim odata dimensiunile reale, cel mai probabil la urmatoarea achizitie nu ne mai amintim care sunt acestea. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problema pentru tine e ca din cauza acestui mod de a gandi, te trezesti cu o rata foarte mare de retur in magazin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aici intra in scena chestionarele. Pentru ca gasi dimensiunile reale ale clientului, invita-l sa parcurga un sondaj text sau imagini (ori combinat) si sa aleaga variabile caracteristice produsului tau (de exemplu, pentru o camasa &#8211; care e stilul sau uzual, care e scopul pentru care vrea sa faca achizitia, 3 tinute din care sa o aleaga pe cea favorita etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu ezita sa intrebi care sunt dimensiunile reale dar si ce dimensiuni are prefera &#8211; asa o sa iti dai seama care e diferenta dintre perceptia clientului si realitate. Nu uita sa il inviti sa isi faca un cont pentru a salva datele, astfel incat sa fie floare la ureche sa faca urmatoarea comanda.<\/span><\/p>\n<h3><b>2. Ghiduri de marime si link in pagina de produs spre ghid<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In Europa avem un anumit sistem, in Marea Britanie sau SUA, sisteme diferite. Mentioneaza marimile disponibile in toate sistemele cu care ar putea fi obisnuit potentialul client si evita situatia in care alege o marime gresita deoarece a calculat-o in alt sistem de masurare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8939\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/05\/popup-variante-gomag.png\" alt=\"popup-variante-gomag\" width=\"1898\" height=\"903\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/05\/popup-variante-gomag.png 1898w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/05\/popup-variante-gomag-150x71.png 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/05\/popup-variante-gomag-300x143.png 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/05\/popup-variante-gomag-768x365.png 768w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/05\/popup-variante-gomag-1024x487.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/05\/popup-variante-gomag-1080x514.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/05\/popup-variante-gomag-200x95.png 200w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/p>\n<h3><b>3. Instrumente de proba virtuale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Astazi avem programe care ii ajuta pe clienti sa aleaga produsul potrivit in functie de dimensiunile unor produse pe care le au deja acasa. Sau tehnologii care permit accesul intr-o camera de proba virtuala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca te confrunti cu o rata de retur mare iti recomand sa te interesezi de aplicatiile de proba virtuale si sa implementezi una in site-ul tau. Cert e ca la magazinele online de fashion functioneaza cu succes.<\/span><\/p>\n<p>Vezi mai mult despre <a href=\"https:\/\/www.gomag.ro\/blog\/pop-up-platforma-gomag\/\">pop-up in platforma Gomag<\/a><\/p>\n<h3><b>4. Foloseste imagini de produs adecvate (chiar si video)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Foloseste imagini clare, care arata produsul in context, in timp ce este folosit sau purtat de o persoana (nu uita sa mentionezi si dimensiunile modelului). Mai mult, permite o vizualizare la 360 de grade a produsului, foloseste mai multe imagini nu doar una singura si, de preferat, pentru toate culorile sau formele produsului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca vrei sa faci inca un pas spre nevoia clientului, creeaza video-uri si demonstreaza caracteristicile produsului: cum a fost realizat, cum arata din mai multe unghiuri, cum arata pe o persoana reala cu dimensiuni date, cum se comporta in anumite situatii &#8211; de exemplu, o geaca pe timp de ploaie sau ninsoare etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu ezita sa oferi aceste detalii clientului de la inceput deoarece chiar daca initial inseamna o investitie, mai tarziu iti vor economisi bani si timp si vor scadea rata de retur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/ce-gandesc-clientii-inainte-de-click-pe-adauga-cos\/\"><b>Ce Gandesc Clientii Tai Chiar Inainte Sa Dea Click Pe Adauga In Cos<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Comertul online este atat o satisfactie cat si o sursa de surprize, mai mult sau mai putin placute din partea clientului si a celorlalti jucatori implicati. Unul dintre factorii ce influenteaza stabilitatea financiara si <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><b>durabilitatea magazinului tau online<\/b><\/a><span style=\"font-weight: 400;\"> sunt retururile, subiect pe care a discutat astazi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplica sfaturile din articol si pregateste-ti din start un magazin pe potriva asteptarilor clientilor tai. Ofera-le o experienta placuta, faciliteaza procesul de cumparare si multumeste-ti clientii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spune-mi, tu ce rata de retur ai in magazinul tau online? Ce faci pentru a scadea rata de retur?<\/span><\/p>\n<h2>8 Trenduri reducere retururi in eCommerce 2025-2026<\/h2>\n<ul>\n<li><strong>Virtual try-on cu AR<\/strong> &#8211; Realitatea augmentata permite clientilor sa incerce produsele virtual inainte de cumparare.<\/li>\n<li><strong>Size recommendation AI<\/strong> &#8211; Algoritmi care recomanda marimea potrivita pe baza datelor clientului.<\/li>\n<li><strong>Video product demos<\/strong> &#8211; Video-urile detaliate ale produselor reduc retururile cu pana la 25%.<\/li>\n<li><strong>User-generated content<\/strong> &#8211; Fotografii si recenzii de la clienti reali care seteaza asteptari corecte.<\/li>\n<li><strong>Detailed size guides<\/strong> &#8211; Ghiduri de marimi interactive cu masuratori exacte si comparatii.<\/li>\n<li><strong>Post-purchase engagement<\/strong> &#8211; Comunicare dupa achizitie care ajuta la utilizarea corecta a produsului.<\/li>\n<li><strong>Smart return policies<\/strong> &#8211; Politici de retur flexibile care reduc fric\u021biunile dar descurajeaza abuzul.<\/li>\n<li><strong>Quality-first approach<\/strong> &#8211; Focus pe calitatea produselor si a ambalajului pentru a preveni retururile.<\/li>\n<\/ul>\n<h2>Cum te ajuta Gomag sa reduci retururile<\/h2>\n<p>Platforma Gomag ofera instrumente pentru a minimiza rata de retur:<\/p>\n<ul>\n<li><strong>Pagini de produs detaliate<\/strong> &#8211; Adauga descrieri complete, specificatii, ghiduri de marimi si galerii foto multiple.<\/li>\n<li><strong>Recenzii clienti<\/strong> &#8211; Sistemul de review-uri ajuta viitorii clienti sa ia decizii informate.<\/li>\n<li><strong>GoBots<\/strong> &#8211; Chatbotii raspund la intrebari despre produse inainte de achizitie, reducand returnurile.<\/li>\n<li><strong>Email post-achizitie<\/strong> &#8211; Comunicare automata cu instructiuni de utilizare si tips.<\/li>\n<li><strong>GShipments<\/strong> &#8211; Ambalare si livrare profesionala care protejeaza produsele in transport.<\/li>\n<\/ul>\n<h2>Resurse utile<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-creezi-pagini-de-produs\/\">Cum creezi pagini de produs care vand<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-pregatesti-fotografiile-de-produs-pentru-magazinul-tau-online\/\">Cum pregatesti fotografiile de produs<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cresti-rata-de-conversie-experienta-clientilor\/\">Cum cresti rata de conversie cu experienta clientilor<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/continut-vizual-ecommerce\/\">Continut vizual in eCommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-optimizezi-clv\/\">Cum optimizezi CLV<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/functii-gomag-cresc-vanzarile\/\">Functii Gomag care iti cresc vanzarile<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/ux-si-cro-in-magazin\/\">UX si CRO in magazinul online<\/a><\/li>\n<li><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-faci-vanzari\/\">Cum sa faci vanzari online &#8211; ghid complet<\/a><\/li>\n<\/ul>\n<h2>Intrebari frecvente despre rata de retur in eCommerce<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Care este rata medie de retur in eCommerce?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Rata medie de retur in eCommerce variaza intre 15-30%, in functie de industrie. Fashion-ul are cele mai mari rate (25-40%), in timp ce electronicele si produsele de uz casnic au rate mai mici (5-15%).<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Care sunt principalele motive de retur?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Cele mai frecvente motive sunt: produsul nu se potriveste (marime\/culoare), calitatea nu corespunde asteptarilor, produsul nu arata ca in fotografii, livrare cu intarziere sau produs deteriorat in transport.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum reduc retururile din cauza marimii?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Adauga ghiduri de marimi detaliate cu masuratori exacte, ofera recomandari de marimi bazate pe comparatii, include recenzii cu informatii despre fit si foloseste fotografii pe modele diverse.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Fotografiile de produs influenteaza retururile?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Da, fotografiile de calitate scazuta sau inselatoare sunt o cauza majora de retur. Foloseste fotografii din mai multe unghiuri, in conditii de lumina naturala, cu zoom si pe modele reale pentru a seta asteptari corecte.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Ce politica de retur ar trebui sa am?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">O politica de retur clara, vizibila si rezonabila (14-30 zile) creste increderea si conversiile. Politica trebuie sa fie usor de gasit, simpla de inteles si sa ofere un proces de retur fara complicatii.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum ajuta descrierile detaliate la reducerea retururilor?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Descrierile complete cu specificatii exacte, materiale, dimensiuni, instructiuni de utilizare si comparatii ajuta clientii sa inteleaga exact ce cumpara, reducand discrepantele dintre asteptari si realitate.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Retururile afecteaza profitabilitatea?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Da, semnificativ. Fiecare retur implica costuri de transport, procesare, reverificare, reambalare si posibila depreciere a produsului. Reducerea ratei de retur cu 5% poate creste profitul cu 15-25%.<\/div>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Cum gestionez retururile pe Gomag?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">Gomag ofera GShipments pentru gestionarea livrarilor si retururilor, politici de retur configurabile, email-uri automate post-achizitie si instrumente pentru comunicarea cu clientii pe tot parcursul procesului.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Care este rata medie de retur in eCommerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Rata medie de retur in eCommerce variaza intre 15-30%, in functie de industrie. 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Cele mai multe magazine online se ocupa de utilizatori pana intr-un punct. Adica, incep campanii de marketing pentru a aduce trafic in magazin, activitati pentru optimizarea ratei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum Scazi Rata De Retur In Magazinul Tau Online - Blog eCommerce - platforma Gomag<\/title>\n<meta name=\"description\" content=\"Rata de retur in magazinul tau online este prea mare? 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Aplica sfaturile din articol.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/cum-scazi-rata-de-retur-magazinul-tau-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dcosmin\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T03:15:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T01:34:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2017\/05\/Cum-Scazi-Rata-De-Retur-In-Magazinul-Tau-Online.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cosmin Daraban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dcosmin\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cosmin Daraban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-scazi-rata-de-retur-magazinul-tau-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-scazi-rata-de-retur-magazinul-tau-online\\\/\"},\"author\":{\"name\":\"Cosmin Daraban\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\"},\"headline\":\"Cum Scazi Rata De Retur In Magazinul Tau Online\",\"datePublished\":\"2019-06-25T03:15:11+00:00\",\"dateModified\":\"2026-04-14T01:34:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-scazi-rata-de-retur-magazinul-tau-online\\\/\"},\"wordCount\":2347,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-scazi-rata-de-retur-magazinul-tau-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/Cum-Scazi-Rata-De-Retur-In-Magazinul-Tau-Online.png\",\"articleSection\":[\"Logistica\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-scazi-rata-de-retur-magazinul-tau-online\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-scazi-rata-de-retur-magazinul-tau-online\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-scazi-rata-de-retur-magazinul-tau-online\\\/\",\"name\":\"Cum Scazi Rata De Retur In Magazinul Tau Online - Blog eCommerce - platforma Gomag\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-scazi-rata-de-retur-magazinul-tau-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/cum-scazi-rata-de-retur-magazinul-tau-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/Cum-Scazi-Rata-De-Retur-In-Magazinul-Tau-Online.png\",\"datePublished\":\"2019-06-25T03:15:11+00:00\",\"dateModified\":\"2026-04-14T01:34:13+00:00\",\"description\":\"Rata de retur in magazinul tau online este prea mare? 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