{"id":30080,"date":"2026-08-05T09:19:50","date_gmt":"2026-08-05T06:19:50","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=30080"},"modified":"2026-08-05T09:36:35","modified_gmt":"2026-08-05T06:36:35","slug":"publicitate-la-cost-pe-vanzare","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/publicitate-la-cost-pe-vanzare\/","title":{"rendered":"Publicitate la Cost pe Vanzare: Cum obtii un ROAS mediu de 11x"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketingul afiliat are o reputatie pe care multi antreprenori din eCommerce o iau de-a gata: e doar pentru branduri mari, e complicat, e greu de masurat, risti sa platesti de doua ori pentru acelasi client.\u00a0<\/span><\/p>\n<p>Intr-o discutie live recenta, Dorin Boerescu, fondatorul 2Performant \u2013-compania care dezvolta si opereaza BusinessLeague.com, un marketplace pentru magazine online si afiliati construit in jurul modelului de cost-per-vanzare \u2013 a demontat pe rand aceste mituri, cu date concrete din platforma.<\/p>\n<p>Le-am completat mai jos cu cifrele oficiale publicate de 2Performant (compania listata la BVB sub simbolul 2P) pentru 2025 si primul trimestru din 2026, ca sa vezi exact la ce scara functioneaza astazi acest model in Romania.<br \/>\n<!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"Publicitate la Cost pe Vanzare: Cum obtii un ROAS mediu de 11X\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XH_Q_a0JO_A?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cuprins Cum obtii un ROAS de peste 11 prin marketing afiliat<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Cifrele din spatele modelului<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Cele patru principii ale modelului de cost-per-vanzare<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Mitul \u201cafilierea e doar pentru Big Boys\u201d<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">De ce afiliatii prefer\u0103 brandurile mari &#8211; si ce poate face un magazin mic<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Rulez deja campanii Google \/ Meta &#8211; merita sa adaug si afiliere?<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Canibalizarea traficului: o preocupare reala, dar gestionabila<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Contextul de piata 2026: prudenta, dar si un val nou de afiliati<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Concluzia: infrastructura ajuta, dar relatia umana r\u0103m\u00e2ne esentiala<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>Cifrele din spatele modelului<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cifrele din primele sase luni ale acestui an spun multe despre amploarea la care a ajuns <a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/115005077374-Business-League\" target=\"_blank\" rel=\"noopener\">compania si modelul marketing-ului afiliat<\/a>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">peste 800 de magazine au colaborat cu peste 4.500 de afiliati care au trimis trafic;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">doar in jur de 1.500 dintre afiliati au generat efectiv vanzari &#8211; si doar acestia au fost platiti, pentru comenzi confirmate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rata de conversie din trafic non-brand este de 4%;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">costurile totale de marketing s-au situat sub 9,6%;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROAS-ul mediu obtinut de magazinele active a fost de 11, constant atat in 2025 cat si in prima jumatate din 2026.<\/span><\/li>\n<\/ul>\n<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"auto\" data-sourcepos=\"30:1-30:78;2121-2198\"><strong>BusinessLeague.com si piata marketingului afiliat din Romania in 2026<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"32:1-32:121;2200-2320\">Ca sa intelegi contextul in care apar aceste cifre, trebuie sa te uiti si la platforma in sine si la pozitia ei de piata.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"34:1-34:458;2322-2779\"><strong>Ce este BusinessLeague.com.<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"34:1-34:458;2322-2779\">Este ecosistemul de marketing afiliat si influencer marketing construit de 2Performant, prezentat drept prima competitie de eCommerce din lume: magazinele si afiliatii concureaza in clasamente publice, iar plata se face exclusiv pe modelul cost-per-vanzare.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"34:1-34:458;2322-2779\">Platforma ruleaza deja in Romania, Bulgaria si, din februarie 2026, a devenit activa si pe piata din Irlanda &#8211; un prim pas de extindere regionala dincolo de zona CEE.<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"36:1-36:154;2781-2934\"><strong>Cifrele oficiale confirma pozitia de lider.<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"36:1-36:154;2781-2934\">Conform raportului anual si rapoartelor financiare publicate de 2Performant la Bursa de Valori Bucuresti:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" dir=\"auto\" data-sourcepos=\"38:1-41:208;2936-3891\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"38:1-38:217;2936-3152\">La finalul anului 2025, platforma intermediase cumulativ peste <strong>15,9 milioane de vanzari<\/strong>, in valoare de <strong>803 milioane de euro<\/strong>, de la lansare pana atunci. Doar in 2025 au fost generate 2,3 milioane de vanzari.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"39:1-39:177;3153-3329\">Ecosistemul din 2025 a inclus <strong>876 de magazine active<\/strong> si <strong>5.689 de afiliati<\/strong>, cu peste 60.600 de relatii de colaborare active si 61,4 milioane de click-uri intermediate.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"40:1-40:354;3330-3683\">In primul trimestru din 2026, pragul cumulat a urcat la <strong>peste 16,5 milioane de vanzari<\/strong>, in valoare totala de <strong>832 milioane de euro<\/strong> &#8211; semn ca, desi 2025 a fost descris de companie drept &#8222;un an de simplificare si eficientizare&#8221;, trendul de crestere s-a reluat: in martie 2026 valoarea vanzarilor generate a revenit pe plus fata de anul precedent.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"41:1-41:208;3684-3891\">Desi traficul brut a scazut cu peste 20% in 2025, valoarea totala a vanzarilor generate prin platforma a ramas aproape constanta, un indiciu clar ca afiliatii si-au eficientizat traficul, nu doar volumul.<\/li>\n<\/ul>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"43:1-43:617;3893-4509\"><strong>Black Friday 2025, un test concret pentru model.<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"43:1-43:617;3893-4509\">In perioada 27 octombrie &#8211; 13 noiembrie 2025 (care a inclus Black Friday), BusinessLeague.com a generat 194.284 de vanzari, in valoare de 13,24 milioane de euro, adica o crestere de 13,3% fata de aceeasi perioada din 2024.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"43:1-43:617;3893-4509\">Interesant e mecanismul din spate: traficul a scazut de la 5,23 la 4,11 milioane de sesiuni, dar valoarea vanzarilor pe click a urcat cu 29% (de la 2,49 la 3,22 euro), iar rata de conversie a crescut cu 40%, de la 3,37% la 4,72%. Cu alte cuvinte, exact fenomenul descris mai sus, la scara de sezon: mai putin trafic, dar mult mai bine calificat.<\/p>\n<h4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"45:1-45:490;4511-5000\"><strong>Ce spune asta despre piata din 2026?<\/strong><\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"45:1-45:490;4511-5000\">Aceste cifre confirma, cu date financiare auditate, tendinta descrisa de Dorin Boerescu: o piata in care afiliatii si magazinele devin mai selective si mai eficiente, chiar daca volumul brut de trafic scade, iar cresterea vine tot mai mult din calitatea conversiei, nu din cantitatea de click-uri cumparate.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"45:1-45:490;4511-5000\">Extinderea in Irlanda arata totodata ca modelul de cost-per-vanzare, validat pe piata romaneasca, este testat acum ca produs de export regional.<\/p>\n<p><a name=\"2\"><\/a><\/p>\n<h2><b>Cele patru principii ale modelului de cost-per-vanzare<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Intreaga abordare se sprijina pe patru idei simple, dar cu implicatii importante pentru orice magazin online:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nu platesti trafic, platesti vanzari confirmate.<\/b><span style=\"font-weight: 400;\"> Riscul financiar al campaniei se transfera de la magazin catre marketer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lucrezi cu marketeri care isi investesc propriile bugete pentru a te promova<\/b><span style=\"font-weight: 400;\"> &#8211; ceea ce functioneaza doar daca oferta ta comerciala este suficient de competitiva pentru a satisface o cerere reala din piata.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatizezi tot ce tine de atribuire si plati.<\/b><span style=\"font-weight: 400;\"> Platforma calculeaza comisioanele in timp real si distribuie platile automat, in momentul confirmarii comenzilor de catre magazin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le dai acces la date. <\/b><span style=\"font-weight: 400;\">Fara informatii relevante despre comportamentul de cumparare, obiceiuri, targetare si oferta comerciala, marketerii nu pot livra performanta reala.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">La acestea se adauga un ingredient pe care Dorin il considera esential: <\/span><i><span style=\"font-weight: 400;\">competitia transparenta<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clasamentele publice &#8211; atat pentru magazine, cat si pentru afiliati &#8211; scot la suprafata constant cei mai buni jucatori din fiecare nisa, indiferent de dimensiunea brandului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/gomag-businessleague-fac-echipa-impreuna\/\"><b>GoMag si BusinessLeague fac echipa de lux impreuna. Modelul LuxuryBeauty.ro<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>Mitul \u201cafilierea e doar pentru Big Boys\u201d<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Una dintre cele mai persistente confuzii din piata este faptul ca magazinele mici cred ca afilierea este un instrument rezervat brandurilor mari, iar brandurile mari cred, la randul lor, ca e un canal pentru magazinele mici.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Realitatea din platforma contrazice ambele tabere &#8211; exista exemple de branduri mici si locale care obtin performante mai bune decat jucatorii consacrati din aceeasi categorie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheia nu e marimea brandului, ci intalnirea dintre:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">o nisa cu cerere suficient de mare, unde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">competitia de marketing este ridicata, dar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">magazinul are o oferta comerciala buna, pe care limitarile de buget, echipa sau competenta nu ii permit s-o exploateze integral prin canale proprii.<\/span><\/li>\n<\/ul>\n<p><a name=\"4\"><\/a><\/p>\n<h2><b>De ce afiliatii prefer\u0103 brandurile mari &#8211; si ce poate face un magazin mic<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ce poate face un magazin mic atunci cand, desi ofera conditii mai bune decat competitia (comisioane mai mari, aprobare rapida, plata inclusiv pentru comenzi returnate), afiliatii continua sa promoveze brandurile consacrate din nisa?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ei bine, marimea comisionului nu este factorul decisiv. Recomandari:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comisionul minim ar trebui sa fie cel putin jumatate din costul actual al unei conversii prin Google, din trafic non-brand;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>dincolo de acest nivel, ce conteaza mai mult este relatia directa cu afiliatii<\/b><span style=\"font-weight: 400;\"> &#8211; identificarea celor mai relevanti din categorie si o discutie onesta despre ce ar trebui optimizat in oferta comerciala pentru ca respectivul afiliat sa vrea sa trimita volum mai mare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">un feed de produse corect, actualizat, este o conditie de baza, la fel ca o oferta comerciala clar diferentiata.<\/span><\/li>\n<\/ul>\n<h4><strong>Totodata, Dorin recunoaste deschis o limita reala a modelului: <i>afilierea nu functioneaza pentru toate magazinele.\u00a0<\/i><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Exista cazuri de magazine care platesc abonament si nu reusesc sa atraga atentia afiliatilor &#8211; iar solutia, in astfel de situatii, e testarea pe o perioada mai lunga, nu insistenta oarba.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De altfel, oferta comerciala actuala include o prima luna gratuita de abonament si comision de retea pentru primele 200 de vanzari, plus un bonus de 100 euro pentru testare fara risc financiar &#8211; si se anunta extinderea acestei perioade de test la trei luni.<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>Rulez deja campanii Google \/ Meta &#8211; merita sa adaug si afiliere?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Da, iar multi clienti fac deja acest lucru cu succes, inclusiv branduri mari care combina agentie\/CSS intern cu afilierea. Punctele importante de gestionat:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">afilierea poate ocupa sloturi suplimentare in Google CSS, cu beneficii de awareness si click-uri suplimentare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pot exista suprapuneri minore si cresteri mici de cost pe campaniile directe, dar de regula efectul e minimal comparativ cu volumul aditional generat;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">afiliatii aduc frecvent clienti noi, nu doar clienti recurenti, pentru ca algoritmii proprii de identificare a cumparatorilor pot fi diferiti &#8211; si uneori superiori &#8211; celor folositi de agentii.<\/span><\/li>\n<\/ul>\n<p><a name=\"6\"><\/a><\/p>\n<h2><b>Canibalizarea traficului: o preocupare reala, dar gestionabila<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La intrebarea despre cum se evita plata dubla &#8211; Google Ads si comision de afiliat pentru acelasi client &#8211; raspunsul e direct: eliminarea completa a suprapunerilor ar insemna eliminarea conceptului insusi de atribuire multi-canal, ceea ce nu e realist pentru niciun ecosistem de marketing digital.<\/span><\/p>\n<h4><strong>In schimb, exista parghii concrete de ajustare:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">feed-uri de produse dedicate pentru afiliere, pe categorii specifice;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comisioane variabile pe categorii, in functie de marja;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">atribuire last-click la nivelul platformei &#8211; indiferent cati afiliati trimit trafic catre acelasi utilizator, doar ultimul primeste comisionul.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Recomandarea practica e un test controlat, pe un buget limitat, cu 2-3 afiliati relevanti in paralel cu CSS, masurat pe o perioada de o luna, urmat de o discutie deschisa despre limitari si randament.<\/span><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>Contextul de piata 2026: prudenta, dar si un val nou de afiliati<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cresterea de anul acesta a <a href=\"https:\/\/businessleague.com\/\" target=\"_blank\" rel=\"noopener\">BusinessLeague<\/a> se situeaza peste 10% comparativ cu anul trecut, cu o structura diferita: valoarea medie a cosului (AOV) a scazut in unele categorii, in timp ce categoria Home &amp; Garden a crescut vizibil.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exista mai multa prudenta din partea ambelor tabere &#8211; magazine si afiliati &#8211; pe fondul cresterii costurilor generale, inclusiv al costurilor de trafic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In acelasi timp, se observa un val nou de afiliati, unii cu cresteri de 200-300% fata de anul trecut, alimentat partial si de o realocare a bugetelor dinspre agentii (unde profitabilitatea a devenit mai dificila) catre modelul de cost-per-vanzare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/gomag-summit-2026-din-culise\/\"><b>Gomag SUMMIT 2026 din culise: idei, oameni si directii care chiar conteaza<\/b><\/a><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>Concluzia: infrastructura ajuta, dar relatia umana r\u0103m\u00e2ne esentiala<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Platforma poate automatiza atribuirea, platile si accesul la date, dar nu poate substitui construirea relatiei directe dintre magazin si afiliati. Recomandarile finale pentru orice antreprenor care vrea sa faca acest canal sa functioneze:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>participa la meetup-uri<\/b><span style=\"font-weight: 400;\"> (organizate atat online, cat si offline &#8211; inclusiv evenimente programate pentru 3 septembrie la Bucuresti si Dublin);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>comunica direct cu afiliatii din propriul cont <\/b><span style=\"font-weight: 400;\">&#8211; cere feedback onest despre oferta comerciala;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>trateaza afiliatii ca pe o extensie a echipei de marketing,<\/b><span style=\"font-weight: 400;\"> cu care merita sa construiesti o relatie pe termen lung, nu doar un canal tranzactional.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brandurile care domina clasamentele platformei nu au ajuns acolo peste noapte &#8211; unele colaboreaza cu ecosistemul de peste 12-17 ani.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afilierea, la fel ca orice canal de marketing serios, cere timp, testare si o oferta comerciala solida &#8211; dar, corect implementata, poate accelera vanzarile cu procente frumoase, la un cost predictibil si cu risc minim pentru magazin.<\/span><\/p>\n<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"94:1-94:23;9064-9086\"><strong>Intrebari frecvente<\/strong><\/h2>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"96:1-97:372;9088-9524\"><strong>Cat costa sa testez platforma si ce risc financiar imi asum? <\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"96:1-97:372;9088-9524\">Abonamentul standard este de 99 euro pe luna, la care se adauga comisioanele pentru platforma si pentru afiliat. Pentru magazinele noi, oferta actuala include prima luna gratuita de abonament si comision de retea pentru primele 200 de vanzari, plus un bonus de 100 euro pus in cont pentru testare &#8211; deci nu trebuie sa investesti bani proprii ca sa vezi primele rezultate.<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"99:1-100:313;9526-9937\"><strong>Ce se intampla cand mai multi afiliati trimit trafic catre acelasi client, inainte de vanzare?<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"99:1-100:313;9526-9937\">Platforma foloseste atribuire de tip last-click: indiferent cati afiliati au trimis trafic catre acel utilizator, doar ultimul afiliat implicat in lant primeste comisionul pentru vanzarea respectiva. Este o regula acceptata de toata comunitatea si functioneaza indiferent de numarul de surse de trafic implicate.<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"102:1-103:386;9939-10374\"><strong>Ce tipuri de trafic trimit, de fapt, afiliatii?<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"102:1-103:386;9939-10374\">Sursele sunt variate: Google (inclusiv Google CSS si search), Meta, TikTok, cashback, cupoane, agregatoare de oferte si proiecte dedicate eCommerce-ului. Comportamentul de cumparare difera mult intre surse &#8211; de exemplu, cosul mediu dintr-o achizitie prin cashback poate fi semnificativ mai mare decat unul venit din Google CSS, insa volumul de vanzari e de regula invers proportional.<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"105:1-106:426;10376-10874\"><strong>Cum imi dau seama care afiliati sunt potriviti pentru magazinul meu?<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"105:1-106:426;10376-10874\">Platforma publica clasamente publice pentru magazine si pentru afiliati, defalcate pe categorii si pe volum de vanzari (de la niveluri mici pana la cei care genereaza peste 10.000 de vanzari pe luna). Poti vedea cu cate magazine lucreaza fiecare afiliat, la cate dintre ele a generat efectiv vanzari si cat de rapid platesc magazinele comisioanele &#8211; informatii care ajuta la decizia de colaborare inainte de a incepe relatia.<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"108:1-109:397;10876-11376\"><strong>Ce inseamna ca afiliatii &#8222;isi asuma riscul&#8221;, spre deosebire de o agentie de marketing traditionala?<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"108:1-109:397;10876-11376\">Diferenta esentiala fata de o agentie clasica este ca afiliatul investeste propriul buget in promovare si este platit doar daca genereaza vanzari confirmate. Practic, performanta lui depinde direct de cat de bine identifica cererea din piata &#8211; motiv pentru care este descris ca fiind mai apropiat de un sportiv profesionist decat de un angajat de agentie, care este platit indiferent de rezultat.<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"111:1-112:384;11378-11860\"><strong>Primesc si eu acces la date despre comportamentul de cumparare, nu doar la statistici proprii?<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"111:1-112:384;11378-11860\">Da. Platforma publica lunar rapoarte pe industrii, cu detalii despre produse cumparate frecvent impreuna, ore ale zilei cu conversie mai buna, tipuri de dispozitive si diferente intre sursele de trafic. Exista si o sectiune de insight-uri dedicata afiliatilor, cu comparatii intre categorii de produse (de exemplu, evolutia vanzarilor pentru un produs versus altul din aceeasi nisa).<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"114:1-115:290;11862-12227\"><strong>Exista evenimente sau intalniri prin care pot cunoaste afiliati direct?<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"114:1-115:290;11862-12227\">Da, se organizeaza meetup-uri lunare pe industrii (online) si evenimente offline &#8211; urmatoarele fiind programate pe 3 septembrie, la Bucuresti si la Dublin. Sunt recomandate ca metoda directa de a intelege perspectiva afiliatilor, ce ii motiveaza si cum aleg magazinele cu care colaboreaza.<\/p>\n<div class=\"flex flex-1 w-full -mt-[var(--df-header-h,0px)] h-[calc(100%+var(--df-header-h,0px))] overflow-hidden print:!h-auto print:!overflow-visible print:!mt-0\">\n<div class=\"z-20 draggable-none print:hidden overflow-hidden flex-grow-0 flex-shrink-0 basis-0 h-full pt-[var(--df-header-h,0px)]\" tabindex=\"-1\" aria-hidden=\"false\">\n<div class=\"flex flex-col h-full\">\n<div class=\"flex-1 overflow-hidden h-full bg-bg-100\">\n<div class=\"flex h-full flex-col relative outline-none bg-bg-000\" tabindex=\"-1\">\n<div class=\"flex-1 min-h-0 bg-bg-000 overflow-auto\">\n<div class=\"flex h-full flex-col\" data-skill-file-viewer=\"true\">\n<div class=\"min-h-0 flex-1\">\n<div class=\"h-full\">\n<div class=\"relative h-full\">\n<div class=\"absolute inset-0 overflow-auto scroll-fade-y scroll-fade-size-6\">\n<div class=\"relative\" data-prose-review-dockey=\"file:|::\/mnt\/user-data\/outputs\/publicitate-cost-pe-vanzare-fara-diacritice.md\" data-prose-review-counts=\"0\/0\/0\/0\">\n<div id=\"wiggle-file-content\" class=\"outline-none focus-visible:shadow-focus mx-auto w-full max-w-3xl leading-[1.65rem] py-4 pl-6 md:py-6 md:pl-11 pr-16\" tabindex=\"0\">\n<div>\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 [&amp;_&gt;_*:last-child]:mb-0 font-claude-response\">\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"118:1-118:176;11377-11552\"><em>Surse date de piata: raportarile financiare 2Performant (BVB: 2P) pentru 2025 si T1 2026, comunicatul privind rezultatele Black Friday 2025 pe BusinessLeague.com.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" id=\"image-hover-icon\" style=\"position: absolute; width: 25px; height: 25px; cursor: pointer; left: 55.7031px; top: 174.188px; display: none; z-index: 10000; opacity: 0.7;\" src=\"chrome-extension:\/\/pbhpcbdjngblklnibanbkgkogjmbjeoe\/src\/public\/images\/128px.png\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketingul afiliat are o reputatie pe care multi antreprenori din eCommerce o iau de-a gata: e doar pentru branduri mari, e complicat, e greu de masurat, risti sa platesti de doua ori pentru acelasi client.\u00a0 Intr-o discutie live recenta, Dorin Boerescu, fondatorul 2Performant \u2013-compania care dezvolta si opereaza BusinessLeague.com, un marketplace pentru magazine online si [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[5,4],"tags":[],"class_list":["post-30080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-parteneri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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