{"id":30602,"date":"2026-10-20T08:00:08","date_gmt":"2026-10-20T05:00:08","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=30602"},"modified":"2026-10-19T10:27:33","modified_gmt":"2026-10-19T07:27:33","slug":"aplicatia-liste-de-preturi-simplifici-campanii","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/aplicatia-liste-de-preturi-simplifici-campanii\/","title":{"rendered":"Aplicatia Liste de preturi si cum te ajuta sa iti simplifici cele mai importante campanii"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Black Friday 2026 porneste in Romania pe 6 noiembrie, iar pana atunci mai ai extrem de putin timp.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiferent ca magazinul tau gestioneaza doar cateva zeci sau dimpotriva, mii de produse, mai multe branduri, campanii pe canale diferite si o cifra de afaceri de milioane de euro, fiecare ora de lucru si fiecare pret afisat in magazin conteaza.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Intrebarea devine<\/span><b>: cum pregatesti sute sau mii de preturi fara sa blochezi echipa?<\/b><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Pe grupurile comunitatilor de eCommerce se repeta aceeasi poveste: un comerciant uita sa refaca preturile dupa o promotie si primeste comenzi la pret redus la cateva zile dupa finalul campaniei.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur, la un volum mic, pierderea ramane limitata. Dar la un volum de milioane de euro, aceeasi greseala se multiplica la mii de comenzi, iar echipa ar petrece ore intregi inainte si dupa fiecare campanie modificand manual preturile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gomag are un raspuns direct pentru aceste situatii: <\/span><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360012383753-Lista-de-Preturi\" target=\"_blank\" rel=\"noopener\"><b>lista de preturi<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> In articolul de azi afli cum functioneaza, ce setari conteaza cel mai mult si cum o folosesti in campaniile mari ale anului.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Aproape 3 milioane de lei cu 5 oameni: povestea ColorEscu\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/s84lg9vA4uQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cuprins: Cum folosesti Listele de preturi<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Ce este Lista de preturi<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">De ce merita sa o folosesti<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Cum creezi o lista de preturi, pas cu pas<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Importul: cea mai rapida cale spre o campanie mare<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Setarile din tab-ul Optiuni care conteaza<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Preturi pe trepte de cantitate<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Lista de preturi in actiune: zece scenarii<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Lista de preturi la scara mare<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Greseli frecvente si cum le eviti<\/a><\/strong><\/li>\n<li><strong><a href=\"#10\">Reducerile si legea: retine regula celor 30 de zile<\/a><\/strong><\/li>\n<li><strong><a href=\"#11\">Checklist inainte de lansare<\/a><\/strong><\/li>\n<li><strong><a href=\"#12\">Intrebari frecvente<\/a><\/strong><\/li>\n<\/ol>\n<p><a name=\"1\"><\/a><\/p>\n<h2><b>1. Ce este Lista de preturi<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Lista de preturi este o functionalitate intuitiva din sectiunea Marketing care te lasa sa schimbi pretul mai multor produse dintr-o pagina, pentru o perioada de timp pe care o alegi tu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, produsele nu mai cer editare individuala, iar tu nu mai creezi reguli de reducere separate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cand perioada se incheie, preturile revin automat la normal, astfel ca nu mai trebuie sa intervii manual si nu risti sa uiti un produs pe oferta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/top-functionalitati-gomag-daca-esti-incepator\/\"><b>Top functionalitati Gomag de folosit in magazin daca esti incepator<\/b><\/a><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. De ce merita sa o folosesti<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Economisesti timp.<\/b><span style=\"font-weight: 400;\"> Modifici preturile unui intreg grup de produse odata, in loc sa intri si sa iesi din setarile fiecarui produs in parte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Programezi din timp<\/b><span style=\"font-weight: 400;\">. Pregatesti campania in perioadele mai linistite, chiar si cu luni inainte. Preturile si ofertele actuale raman neafectate pana la momentul pe care tu l-ai setat pt start.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scapi de grija revenirii la pretul initial. <\/b><span style=\"font-weight: 400;\">Lista devine inactiva la finalul intervalului, deci pretul de campanie nu mai ramane pe site din greseala.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentezi clientii. <\/b><span style=\"font-weight: 400;\">Poti conditiona reducerea pentru anumite grupuri de clienti sau pentru anumite canale de vanzare. Daca nu setezi nicio conditie, preturile apar la toate produsele alese, exact acolo unde afisezi lista.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30609 size-full\" title=\"pregatire-liste-preturi-campanii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/pregatire-liste-preturi-campanii.png\" alt=\"pregatire-liste-preturi-campanii\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/pregatire-liste-preturi-campanii.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/pregatire-liste-preturi-campanii-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/pregatire-liste-preturi-campanii-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><a name=\"3\"><\/a><\/p>\n<h2><b>3. Cum creezi o lista de preturi, pas cu pas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Intra in tab-ul Marketing &gt; Lista de Preturi si da click pe Creeaza o Lista.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Da-i un nume descriptiv. <\/b><span style=\"font-weight: 400;\">Peste cateva luni vei recunoaste instant lista \u201cBlack Friday 2026 &#8211; Fashion\u201d, spre deosebire de \u201clista 3\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege cand devine activa. <\/b><span style=\"font-weight: 400;\">In campul Activ selectezi Da (reducerile pornesc la salvare), Nu (le activezi mai tarziu) sau In intervalul (reducerile ruleaza intre doua date).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seteaza conditiile.<\/b><span style=\"font-weight: 400;\"> Alegi daca se aplica toate conditiile sau oricare dintre ele, apoi adaugi conditii cu butonul Adauga o conditie. Conditiile pot viza clientul (grupuri de clienti) sau extra (canale de vanzari, feed de produse).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege produsele.<\/b><span style=\"font-weight: 400;\"> Selectezi produsele cu butonul Selecteaza Produse sau folosesti Import pentru o lista mare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decide cum se aplica regula<\/b><span style=\"font-weight: 400;\">. Cu <\/span><i><span style=\"font-weight: 400;\">Codurile de produs selectate<\/span><\/i><span style=\"font-weight: 400;\">, clientul trebuie sa aiba in cos exact produsele din lista ca sa primeasca reducerea. Cu <\/span><i><span style=\"font-weight: 400;\">Codurile de grupare eferente codurilor selectate<\/span><\/i><span style=\"font-weight: 400;\">, orice varianta a produsului conteaza (care au codul de grupa completat). Exemplu: daca limita e de 6 bucati, clientul poate pune in cos 3 bucati marimea S, 1 bucata marimea XL si 2 bucati marimea M, iar reducerea se aplica. Dupa salvare, aceasta alegere ramane fixa, deci gandeste-o bine inainte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ajusteaza optiunile. <\/b><span style=\"font-weight: 400;\">Tab-ul Optiuni ascunde cele mai utile setari (le detaliem imediat).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Salveaza. <\/b><span style=\"font-weight: 400;\">Apasa Salveaza din coltul dreapta-sus.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30603 size-full\" title=\"creare-lista-preturi-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/creare-lista-preturi-gomag-scaled.png\" alt=\"creare-lista-preturi-gomag\" width=\"2560\" height=\"991\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/creare-lista-preturi-gomag-scaled.png 2560w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/creare-lista-preturi-gomag-1280x496.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/creare-lista-preturi-gomag-980x379.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/creare-lista-preturi-gomag-480x186.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Atentie: produsele de tip Produs configurabil nu intra in Lista de preturi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/scurtaturi-in-platforma-gomag\/\"><b>8 \u201dScurtaturi\u201d gata de folosit in platforma Gomag<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Importul: cea mai rapida cale spre o campanie mare<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ai sute sau mii de produse? Sfatul meu e sa exporti lista, modifici preturile in Excel si importi fisierul inapoi. Fisierul poate fi in format TSV (text cu valori separate prin TAB) sau XLS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obligatoriu apare Codul Produsului si optional adaugi Pretul Redus si Stocul. Cand introduci un stoc pentru un produs, reducerea se aplica doar pentru cantitatea respectiva, ideal pentru ofertele de tip primele 20 de bucati.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30607 size-full\" title=\"import-produse-automat-lista-preturi\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/import-produse-automat-lista-preturi.png\" alt=\"import-produse-automat-lista-preturi\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/import-produse-automat-lista-preturi.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/import-produse-automat-lista-preturi-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/import-produse-automat-lista-preturi-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Fisierul contine doar produse existente pe site, deci asigura-te ca adaugi produsele noi in magazin inainte sa le incluzi in lista.<\/span><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Setarile din tab-ul Optiuni care conteaza<\/b><\/h2>\n<ul>\n<li><b>Afisarea perioadei de valabilitate in pagina de produs. <\/b><span style=\"font-weight: 400;\">Astfel, clientii vad intervalul campaniei si simt mai tare urgenta.<\/span><\/li>\n<li><b>Comportamentul dupa limita de stoc.<\/b><span style=\"font-weight: 400;\"> Decizi ce se intampla cu produsele din lista dupa ce stocul alocat s-a epuizat.<\/span><\/li>\n<li><b>Adaosuri.<\/b><span style=\"font-weight: 400;\"> Alegi daca aplici sau nu adaosuri peste preturile din lista.<\/span><\/li>\n<li><b>TVA.<\/b><span style=\"font-weight: 400;\"> Specifici daca preturile din lista includ TVA. Daca alegi Nu, platforma adauga TVA-ul conform cotei setate.<\/span><\/li>\n<li><b>Inlocuirea pretului de baza.<\/b><span style=\"font-weight: 400;\"> Cu Da, pretul din lista inlocuieste pretul intreg al produsului, iar regulile de discount se calculeaza pornind de la noul pret.<\/span><\/li>\n<li><b>Forteaza pretul din lista<\/b><span style=\"font-weight: 400;\">. Cu Da, pretul din lista se aplica oricare ar fi pretul actual, chiar daca el depaseste pretul curent.<\/span><\/li>\n<li><b>Cantitate minima si aplicare automata<\/b><span style=\"font-weight: 400;\">. Cantitatea predefinita este 1. Modifica-o la cantitatea din cos pe care o doresti pentru ca lista sa se aplice.<\/span><\/li>\n<li><b>Limita de utilizari. <\/b><span style=\"font-weight: 400;\">Dupa numarul stabilit, reducerile devin inactive.<\/span><\/li>\n<li><b>Prioritate si ignorarea regulilor urmatoare.<\/b><span style=\"font-weight: 400;\"> Stabilesti ce regula castiga cand mai multe reduceri se suprapun si daca regulile ulterioare se mai calculeaza.<\/span><\/li>\n<li><b>Modul de afisare al discountului.<\/b><\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30604 size-full\" title=\"optiuni-aplicatie-lista-preturi-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/optiuni-aplicatie-lista-preturi-gomag-scaled.png\" alt=\"optiuni-aplicatie-lista-preturi-gomag\" width=\"2560\" height=\"1326\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/optiuni-aplicatie-lista-preturi-gomag-scaled.png 2560w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/optiuni-aplicatie-lista-preturi-gomag-1280x663.png 1280w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/optiuni-aplicatie-lista-preturi-gomag-980x508.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/optiuni-aplicatie-lista-preturi-gomag-480x249.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si<\/span><b>: <\/b><a href=\"https:\/\/www.gomag.ro\/blog\/sistem-de-vanzari-controlabil\/\"><b>Ce contine &amp; cum construiesti un sistem de vanzari controlabil<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Preturi pe trepte de cantitate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ca idee, lista de preturi te lasa sa construiesti si oferte de volum. De exemplu, 4 semne de carte costa 12 lei in total, iar 8 semne de carte costa 18 lei.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30608 size-full\" title=\"optiuni-setare-liste-preturi-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/optiuni-setare-liste-preturi-gomag.png\" alt=\"optiuni-setare-liste-preturi-gomag\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/optiuni-setare-liste-preturi-gomag.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/optiuni-setare-liste-preturi-gomag-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/optiuni-setare-liste-preturi-gomag-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Clientul vede imediat ca merita sa adauge mai multe produse in cos, iar valoarea medie a comenzii creste natural.<\/span><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>7. Lista de preturi in actiune: zece scenarii<\/b><\/h2>\n<h3><b>1. Black Friday<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Inca ai timp sa exporti catalogul, sa definesti preturile, sa importi fisierele, sa programezi intervalele si sa testezi cosul.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Impartind campania in etape, de exemplu<\/span><i><span style=\"font-weight: 400;\"> Early Bird <\/span><\/i><span style=\"font-weight: 400;\">si <\/span><i><span style=\"font-weight: 400;\">Ultimele ore<\/span><\/i><span style=\"font-weight: 400;\">, construiesti urgenta si poti face cate o lista pentru fiecare etapa, fiecare cu propriul interval. Leaga apoi produsele de landing page-ul dedicat campaniei.<\/span><\/p>\n<h3><b>2. Martisor si Paste\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Campaniile sezoniere revin in fiecare an. Pastreaza lista, actualizeaza datele si produsele, apoi o reactivezi pentru momentul de rulare a campaniei. Functioneaza pe aceleasi principii de fiecare data, cu mult mai putina munca.<\/span><\/p>\n<h3><b>3. Oferte pentru clientii fideli<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Seteaza o conditie pe grupul de clienti si, astfel, doar membrii acelui grup vor vedea preturile speciale. Practic, comunitatea ta de clienti loiali primeste un avantaj atragator, iar ceilalti vizitatori vad preturile obisnuite si nu ii antrenezi din start sa caute doar reduceri.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30606 size-full\" title=\"conditii-setare-liste-preturi-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/conditii-setare-liste-preturi-gomag.png\" alt=\"conditii-setare-liste-preturi-gomag\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/conditii-setare-liste-preturi-gomag.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/conditii-setare-liste-preturi-gomag-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/conditii-setare-liste-preturi-gomag-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<h3><b>4. Reduceri pe canale diferite\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Conditia pe canal de vanzare (sau pe feed de produse) te lasa sa aplici preturi diferite in functie de locul unde apare produsul (marketplace, comparatoare, site-uri de specialitate etc.).<\/span><\/p>\n<h3><b>5. Lichidari de stoc\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Importa produsele cu pret redus si stoc limitat. Cand stocul alocat se termina, oferta inceteaza, iar marja ta ramane protejata.<\/span><\/p>\n<h3><b>6. Flash sale-uri scurte<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ai un stoc de produse pe care vrei sa-l misti rapid? Creeaza o lista cu un interval scurt in campul Activ, alege sa afisezi perioada de valabilitate in pagina de produs si limiteaza reducerea cu stoc sau cu limita de utilizari.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, clientii vad perioada ofertei, iar tu pastrezi controlul asupra marjei.<\/span><\/p>\n<h3><b>7. Schimbare de preturi la data stabilita\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cunosti deja data la care se schimba preturile, de exemplu la inceput de sezon sau dupa o negociere cu furnizorii?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Importa noile preturi intr-o lista si seteaza Inlocuieste pretul de baza pe Da. Pretul din lista inlocuieste pretul intreg al produsului, iar regulile de discount se calculeaza pornind de la noul pret.<\/span><\/p>\n<h3><b>8. Campanii de fashion cu mix de marimi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ofera clientilor un pret special la 6 bucati si alege aplicarea pentru Codurile de grupare. Clientul poate pune in cos 3 bucati marimea S, 1 bucata marimea XL si 2 bucati marimea M, iar conditia de cantitate se indeplineste. Cosurile cresc, iar clientii combina marimile la liber.<\/span><\/p>\n<h3><b>9. Preturi dedicate partenerilor B2B\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Grupeaza partenerii intr-un grup de clienti, seteaza o conditie pe acel grup si adauga o cantitate minima. Doar partenerii tai vad preturile de angro, iar ceilalti vad preturile obisnuite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai poti adauga trepte de cantitate, la fel ca in exemplul cu semnele de carte.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33066927\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>10. Campanie peste un discount permanent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ai deja o regula de reducere activa si vrei ca, de ex., Black Friday sa o inlocuiasca temporar?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foloseste Prioritatea listei fata de celelalte reguli si optiunea Ignora urmatoarele reguli in ordinea prioritatii. Testeaza un cos pe bune inainte de lansare, ca sa vezi exact ce pret ajunge la client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span> <a href=\"https:\/\/www.gomag.ro\/blog\/functionalitati-cresc-productivitatea-echipei\/\"><b>10 Functionalitati Gomag care cresc productivitatea echipei tale<\/b><\/a><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>8. Lista de preturi la scara mare<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cand lucrezi cu mii de produse si mai multe echipe, structura listelor conteaza la fel de mult ca nivelul reducerilor. Asa ca uite aici cateva recomandari pentru comerciantii cu volume mari:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Imparte campania in mai multe liste.<\/b><span style=\"font-weight: 400;\"> Creeaza cate o lista pe categorie, brand, canal sau etapa de campanie. Fiecare lista are propriul interval, propriile conditii si propria prioritate, deci echipele lucreaza in paralel, iar o eroare ramane izolata intr-o singura lista.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Standardizeaza denumirile. <\/b><span style=\"font-weight: 400;\">Un format precum BF2026 | Electronice | Etapa 1 | Web te ajuta sa regasesti orice lista in cateva secunde, chiar si dupa luni de zile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alege cu grija optiunea de aplicare.<\/b><span style=\"font-weight: 400;\"> Folosind aplicarea pe codurile de grupare, conditiile de cantitate acopera orice varianta a produsului, ceea ce e super util pentru catalogele cu marimi si culori multiple. Alegerea ramane fixa dupa salvare, asa ca decide cu cap din start.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foloseste importul ca sursa unica de adevar. <\/b><span style=\"font-weight: 400;\">Pregateste fisierul TSV sau XLS cu codul produsului, pretul redus si stocul alocat, apoi importa-l. Aceeasi structura se refoloseste la fiecare campanie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Controleaza prioritatea<\/b><span style=\"font-weight: 400;\">. Setarile de prioritate si de ignorare a regulilor urmatoare decid ce se intampla cand lista se intalneste cu alte reguli de reducere din magazin. Stabileste ordinea inainte de lansare si documenteaza-o pentru toata echipa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Protejeaza marja cu stoc si limita de utilizari<\/b><span style=\"font-weight: 400;\">. Aloca un stoc pentru reducere si o limita de utilizari, pt a plafona expunerea pe produsele cu marja mica.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ofera acces anticipat clientilor fideli.<\/b><span style=\"font-weight: 400;\"> Daca pui o conditie pe grupul de clienti poti sa lansezi preturile Black Friday (sau orice alta campanie) pentru comunitatea ta inainte de publicul general.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Imparte rolurile. <\/b><span style=\"font-weight: 400;\">O persoana construieste listele, alta le valideaza pe un cos de test cu produse mixte. Cand verifici in doi oameni prinzi cele mai multe erori.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30612 size-full\" title=\"testare-campanie-liste-preturi\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/testare-campanie-liste-preturi.png\" alt=\"testare-campanie-liste-preturi\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/testare-campanie-liste-preturi.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/testare-campanie-liste-preturi-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/testare-campanie-liste-preturi-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><a name=\"9\"><\/a><\/p>\n<h2><b>9. Greseli frecvente si cum le eviti<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Comunitatile de comercianti povestesc despre aceleasi capcane an dupa an:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Planificarea in ultima clipa.<\/b><span style=\"font-weight: 400;\"> Pregateste campania cu saptamani inainte. Lista de preturi te ajuta fiindca ramane inactiva pana la data de start.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testarea insuficienta.<\/b><span style=\"font-weight: 400;\"> Verifica pe un cos de test cum se calculeaza preturile, inclusiv in cosurile mixte, cu produse la pret intreg si produse la pret redus. Previne surprizele la finalizarea comenzii cu reguli clare si unitare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prea multe produse in campanie. <\/b><span style=\"font-weight: 400;\">Concentreaza-te pe produsele vedeta, cele care aduc clienti. O selectie atent aleasa poate fi mai atractiva decat un catalog intreg redus.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landing page-ul fara produse<\/b><span style=\"font-weight: 400;\">. Dupa ce ai creat lista, <\/span><b><i>adauga produsele din regula si pe landing page-ul campaniei. <\/i><\/b><span style=\"font-weight: 400;\">Fara acest pas, clientii nu gasesc oferta!!!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analiza ratata.<\/b><span style=\"font-weight: 400;\"> Dupa campanie, compara rezultatele cu cele de anul trecut: ce produse au vandut cel mai bine, ce canale au adus trafic, ce reduceri au functionat. Lista veche ramane in cont, deci ai la dispozitie tot istoricul de configurare.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/super-vanzari-black-friday-cu-platforma-gomag\/\"><b>Cum obtii super vanzari de Black Friday cu platforma Gomag<\/b><\/a><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>10. Reducerile si legea: retine regula celor 30 de zile<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In Romania, orice anunt de reducere de pret indica pretul anterior, adica cel mai scazut pret practicat in ultimele 30 de zile inainte de aplicarea reducerii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru produse perisabile, perioada scade la 10 zile, iar pentru produsele prezente la vanzare de mai putin de 30 de zile, pretul anterior e cel mai mic pret practicat in perioada respectiva.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ANPC cere totodata ca pretul sa apara clar, in lei, cu toate taxele incluse.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30610 size-full\" title=\"regula-preturi-legislatie-romania\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/regula-preturi-legislatie-romania.png\" alt=\"regula-preturi-legislatie-romania\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/regula-preturi-legislatie-romania.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/regula-preturi-legislatie-romania-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/regula-preturi-legislatie-romania-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In practica, planifica reducerile din timp, ca sa pastrezi sub control pretul de referinta al fiecarui produs. Verifica si reglementarile in vigoare pentru situatia ta specifica, mai ales daca vinzi si prin marketplace-uri sau alte canale.<\/span><br \/>\n<a name=\"11\"><\/a><\/p>\n<h2><b>11. Checklist inainte de lansare<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lista are un nume specific si un interval de activare corect.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conditiile (grupuri de clienti, canale) sunt corecte pentru publicul targetat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produsele sunt selectate sau importate corect, iar produsele configurabile sunt lasate deoparte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optiunile de TVA, inlocuire pret, forteaza pret si cantitate minima sunt setate asa cum ai gandit campania.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritatea listei se potriveste cu celelalte reguli de reducere din magazin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai testat un cos cu produse mixte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produsele din lista apar pe landing page-ul campaniei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai apasat Salveaza.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-faci-ecommerce-b2b\/\"><b>Cum faci eCommerce B2B: vinde online catre alte firme<\/b><\/a><br \/>\n<a name=\"12\"><\/a><\/p>\n<h2><b>12. Intrebari frecvente despre Listele de preturi<\/b><\/h2>\n<h3><b>Cu ce difera Lista de preturi de o regula de reducere?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lista de preturi te lasa sa modifici rapid preturile mai multor produse dintr-o pagina, fara sa editezi fiecare produs si fara sa creezi reguli de reducere separate.<\/span><\/p>\n<h3><b>Pot programa lista in avans?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Da. In campul Activ alegi In intervalul si setezi perioada. Poti pregati campania cu luni inainte, fara sa afectezi preturile actuale.<\/span><\/p>\n<h3><b>Ce se intampla cand se termina perioada?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Preturile revin automat la normal, fara interventie manuala.<\/span><\/p>\n<h3><b>Ce produse nu intra in lista?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Produsele de tip Produs configurabil nu se pot adauga in Lista de preturi.<\/span><\/p>\n<h3><b>Ce format are fisierul de import?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TSV (text cu valori separate prin TAB) sau XLS (Excel). Fisierul contine obligatoriu codul produsului si, optional, pretul redus si stocul. Include doar produse existente pe site.<\/span><\/p>\n<h3><b>Cum limitez reducerea la o anumita cantitate?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Adaugi un stoc pentru produsele din fisier si reducerea se aplica doar pentru cantitatea respectiva. Poti seta si o limita de utilizari, dupa care reducerile devin inactive.<\/span><\/p>\n<h3><b>Pot oferi preturi speciale doar anumitor clienti?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Da. Folosesti o conditie pe grupul de clienti sau pe canalul de vanzari.<\/span><\/p>\n<h3><b>Pot schimba optiunea de aplicare dupa ce salvez regula?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nu. Alegerea dintre Codurile de Produs Selectate si Codurile de Grupare Aferente Codurilor Selectate ramane fixa dupa salvare, deci o decizi inainte.<\/span><\/p>\n<h3><b>Cum se aplica lista in cos?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cantitatea predefinita pentru aplicarea listei este 1. Modific-o la cantitatea dorita din cos, iar lista se aplica la aceasta cantitate.<\/span><\/p>\n<h3><b>Ce fac pe landing page-ul campaniei?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Adauga acolo produsele pentru care ai creat regula de tip Lista de preturi, altfel clientii nu gasesc oferta.<\/span><\/p>\n<h3><b>Ce pret anterior trebuie sa afisez la o reducere?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pretul anterior e cel mai scazut pret practicat in ultimele 30 de zile inainte de aplicarea reducerii. Verifica reglementarile in vigoare pentru situatia ta, mai ales cand vinzi pe mai multe canale.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30611 size-full\" title=\"testare-aplicatie-gomag-liste-preturi\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/testare-aplicatie-gomag-liste-preturi.png\" alt=\"testare-aplicatie-gomag-liste-preturi\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/testare-aplicatie-gomag-liste-preturi.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/testare-aplicatie-gomag-liste-preturi-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/10\/testare-aplicatie-gomag-liste-preturi-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<h3><b>Lista de preturi transforma campaniile de reduceri dintr-o sarcina plina de pasi repetati intr-un proces pe care il pregatesti odata si il lasi sa ruleze.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Exporti, modifici, importi, programezi, iar sistemul porneste si opreste reducerile exact la momentul stabilit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deschide acum sectiunea Marketing &gt; Lista de Preturi si construieste prima ta lista pentru Black Friday din 6 noiembrie. Cand campania porneste, tot ce trebuie sa faci e sa urmaresti vanzarile, nu preturile!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS: Nu vinzi cu Gomag, inca, si nu ai acces la o astfel de functie in platforma ta? <\/span><a href=\"https:\/\/www.gomag.ro\/migreaza-la-gomag\"><span style=\"font-weight: 400;\">Testeaza platforma<\/span><\/a><span style=\"font-weight: 400;\"> gratuit si ia in considerare migrarea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conform cifrelor observate intern, comerciantii care migreaza la noi vad o crestere de 20% a vanzarilor in primele 3 luni dupa mutarea de pe platforma veche. Fa si tu parte din poveste si hai sa crestem impreuna piata de comert electronic din Romania!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday 2026 porneste in Romania pe 6 noiembrie, iar pana atunci mai ai extrem de putin timp.\u00a0 Indiferent ca magazinul tau gestioneaza doar cateva zeci sau dimpotriva, mii de produse, mai multe branduri, campanii pe canale diferite si o cifra de afaceri de milioane de euro, fiecare ora de lucru si fiecare pret afisat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[11],"tags":[],"class_list":["post-30602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aplicatia Lista de preturi si cum te ajuta sa iti simplifici campaniile<\/title>\n<meta name=\"description\" content=\"Folosesti aplicatia Lista de preturi? 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