{"id":30667,"date":"2026-11-03T08:00:33","date_gmt":"2026-11-03T05:00:33","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=30667"},"modified":"2026-11-02T18:17:39","modified_gmt":"2026-11-02T15:17:39","slug":"magazin-online-costuri-previzibile-abonament","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/magazin-online-costuri-previzibile-abonament\/","title":{"rendered":"Magazin online la costuri previzibile: tot ce trebuie sa stii despre abonamentul tau Gomag"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sa zicem ca ai cerut oferte sau ai testat trei platforme si toate arata bine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una spune \u201cfara comision\u201d, alta \u201cde la 0 euro\u201d, a treia are un tabel cu bife peste tot. Te uiti la cifre si simti ca ti-ai facut tema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inainte sa iei decizia, insa, as vrea sa te intreb ceva simplu: <\/span><b><i>cat te va costa fiecare dintre ele peste 3 ani, cu tot cu aplicatiile de care vei avea nevoie, cu orele de dezvoltare, cu suportul si cu perioada in care magazinul tau va creste de 3 ori?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Daca raspunsul tau e \u201chmm, nu stiu\u201d, articolul de azi te ajuta sa il afli.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Folosim un concept numit TCO (Total Cost of Ownership) = costul total de proprietate, si il aplicam pe modelul de pret Gomag, cat mai obiectiv cu putinta. De asemenea, la final primesti si o lista de intrebari pe care sa le pui oricarei recomandari gratuite (sau \u201cfara comision\u201d, cum vrei sa ii spui), ca sa compari corect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pst! Mai e foarte putin si dam drumul ofertei de Black Friday la Gomag &#8211; anul acesta cu extra beneficii\u2026 si extra timp, perfect pentru a testa tot ce discutam mai jos. Fii cu ochii pe noi, in special vineri! \ud83d\ude42\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum a ajuns un magazin online de instala\u021bii la peste 2,5 milioane \u20ac (Construkt)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/wXdcFfgvonU?start=438&amp;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cuprins Magazin la costuri previzibile: abonament sau \u201cfara comision\u201d?<\/b><\/h2>\n<ol>\n<li><strong><a href=\"#1\">Pretul din oferta e doar prima pagina a povestii (TCO pe scurt)<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Ce primesti concret la fiecare pachet Gomag<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Increment-urile: cresti tu, creste si abonamentul, dar mai incet decat vanzarilev<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Stabilitate: partea plictisitoare care iti pastreaza vanzarile<\/a><\/strong><\/li>\n<li><strong><a href=\"#5\">Inovatie: AI, Gobots si multe alte lucruri care muncesc pentru tine<\/a><\/strong><\/li>\n<li><strong><a href=\"#6\">Gomag Campanii Google Ads: canalul pe care doar 3% dintre magazine l-au incercat<\/a><\/strong><\/li>\n<li><strong><a href=\"#7\">Suport: cat valoreaza un raspuns primit la timp<\/a><\/strong><\/li>\n<li><strong><a href=\"#8\">Modelul \u201cfara comision\u201d: 8 intrebari de pus inainte sa semnezi<\/a><\/strong><\/li>\n<li><strong><a href=\"#9\">Exemplu de TCO pe 36 de luni<\/a><\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong><a href=\"#10\">Intrebari frecvente<\/a><\/strong><\/li>\n<li><a name=\"1\"><\/a><br \/>\n<h2><b>1. Pretul din oferta e doar prima pagina a povestii<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gandeste-te la un telefon cu abonament ieftin, la care roaming-ul, minutele extra si internetul peste prag se factureaza separat. Pe hartie castigi, dar la finalul lunii vine adevarata factura.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu platformele de eCommerce se intampla uneori acelasi lucru, deoarece costul real se aduna din:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">abonament si increment-uri;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aplicatii pe care ajungi sa le folosesti (recuperare cos, reduceri avansate, fidelizare, SEO);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comisioane de plata sau de tranzactie;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gazduire, SSL, mentenanta;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ore de dezvoltare pentru personalizari;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">timpul pierdut cand ceva se strica intr-o zi de campanie.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30679 size-full\" title=\"pret-magazin-online\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/pret-magazin-online.png\" alt=\"pret-magazin-online\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/pret-magazin-online.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/pret-magazin-online-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/pret-magazin-online-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Suma lor, inmultita cu numarul de luni in care folosesti platforma, formeaza TCO-ul. De aceea comparatia corecta se face pe 24 sau 36 de luni, cu cifrele magazinului tau.<\/span><br \/>\n<a name=\"2\"><\/a><\/p>\n<h2><b>2. Ce primesti concret la fiecare pachet Gomag<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basic<\/b><span style=\"font-weight: 400;\">, de la 7 euro\/luna: 200 de produse, teme incluse, plata si livrare, facturare si gestiune, asistenti AI, milioane de AI tokens incluse si suport in limba romana. Un start bun pentru cine isi lanseaza magazinul.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced<\/b><span style=\"font-weight: 400;\">, de la 37 euro\/luna: 2.000 de produse, 3 Goboti pentru automatizari, vanzare in eMAG Marketplace, Multi-Store prin Gomag Link, livrari locale si cross-border, import si export de date, plus migrare gratuita.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Elite<\/b><span style=\"font-weight: 400;\">, de la 97 euro\/luna: 10.000 de produse, 10 Goboti, fidelizare clienti, vanzare B2B si cross-border, acces API, conectare la ERP, furnizori de produse, recuperare cos si produse cadou.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enterprise<\/b><span style=\"font-weight: 400;\">, personalizat: 25 de Goboti, API si webhooks, training 1 la 1, suport telefonic, peste 180 de aplicatii incluse si peste 50.000 de produse.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Costul lunar poate fi diminuat daca alegi un abonament anual (-30%) sau pe 2 ani (-50%).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30680 size-full\" title=\"prezentare-abonamente-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/prezentare-abonamente-gomag.png\" alt=\"prezentare-abonamente-gomag\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/prezentare-abonamente-gomag.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/prezentare-abonamente-gomag-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/prezentare-abonamente-gomag-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pont: in lista de mai sus, cauta functiile pe care alte platforme le vand ca aplicatii separate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Import \/ export, feed-urile de produse, fidelizarea si reducerile avansate sunt incluse in pachetele Gomag, la nivelurile aratate mai sus. Fiecare dintre ele economiseste un abonament lunar in plus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si<\/span><b>: <\/b><a href=\"https:\/\/www.gomag.ro\/blog\/functii-gomag-care-cresc-vanzarile\/\"><b>10 Functii Gomag pe care probabil nu le stiai (si care iti cresc vanzarile)<\/b><\/a><br \/>\n<a name=\"3\"><\/a><\/p>\n<h2><b>3. Increment-urile: cresti tu, creste si abonamentul, dar mai incet decat vanzarile<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aici apare intrebarea pe care o pun cei mai multi: \u201cSi daca magazinul meu explodeaza?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foarte bine! Ce trebuie sa stii in plus e ca abonamentul standard include o medie de 350 de comenzi pe luna, calculata pe ultimele 3 luni. Cand media trece de prag, acesta urca automat cu inca 350 de comenzi, iar abonamentul creste cu 67 euro\/luna pentru fiecare prag suplimentar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, la volume mari, costul pe comanda al increment-ului scade. Daca numarul de comenzi coboara, media se ajusteaza si abonamentul se recalculeaza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, 650 de comenzi pe luna si vanzari de 32.500 euro aduc o crestere de 67 euro la abonament (increment-ul ramane acelasi indiferent de valoarea vanzarilor).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hai sa facem socoteala pe Advanced: 37 + 67 = 104 euro\/luna, adica aproximativ 0,32% din vanzari. Cu cat vinzi mai mult prin acelasi numar de comenzi (cosuri mai mari, up-sell, cross-sell, produse cadou, One-Time Offers), cu atat procentul scade.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30672 size-full\" title=\"calcul-increment-gomag\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/calcul-increment-gomag.png\" alt=\"calcul-increment-gomag\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/calcul-increment-gomag.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/calcul-increment-gomag-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/calcul-increment-gomag-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Si mai e un detaliu comod &#8211; nu exista limite de trafic. Iti iese un Black Friday de zile mari? Platforma ramane la fel de rapida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cat-de-mult-poate-creste-un-magazin-online-pe-gomag\/\"><b>Cat de mult poate creste un magazin online pe Gomag<\/b><\/a><br \/>\n<a name=\"4\"><\/a><\/p>\n<h2><b>4. Stabilitate: partea plictisitoare care iti pastreaza vanzarile<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Stabilitatea nu are efecte speciale, dar iti da liniste intr-un mediu si asa presant. Asa ca ia in calcul ce include pretul:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gazduirea magazinului, pe servere securizate si monitorizate 24\/7;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">actualizari aplicate automat, imediat ce apar;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">magazin pe domeniu propriu;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">posibilitatea de upgrade de pachet oricand, prin echipa de suport;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mediu de test la cerere, ca sa verifici modificarile inainte sa ajunga la clienti.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30674 size-full\" title=\"cost-total-proprietate-magazin\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/cost-total-proprietate-magazin.png\" alt=\"cost-total-proprietate-magazin\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/cost-total-proprietate-magazin.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/cost-total-proprietate-magazin-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/cost-total-proprietate-magazin-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De ex., cand schimbi platforma, mai vine si grija pentru SEO. Dar echipa Gomag se ocupa de migrare, cu transfer de date si redirectionari URL, ca sa iti pastrezi pozitiile in Google. La Advanced, Elite si Enterprise (anual sau pe 2 ani), migrarea este gratuita. Iar daca ti-ai dori sa pleci vreodata, poti exporta produsele, comenzile si clientii in CSV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peste 5.000 de companii au ales deja sa isi creasca afacerea pe platforma, iar numarul acesta spune ceva despre increderea clientilor nostri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/nativ-digital-tendinte-consum-ecommerce\/\"><b>Decodarea nativului digital: Tendintele de consum in eCommerce acum vs. 2027<\/b><\/a><br \/>\n<a name=\"5\"><\/a><\/p>\n<h2><b>5. Inovatie: AI, Gobots si alte lucruri care muncesc pentru tine<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Indiscutabil, valoarea unei platforme se vede si in ce adauga luna de luna. Uite, asadar, ce gasesti deja in Gomag:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Advisor<\/b><span style=\"font-weight: 400;\">: consultantul tau de eCommerce, integrat in platforma. Poti sa il intrebi de ex., ce produse merita puse in oferta de Black Friday, si sa primesti raspunsuri pe baza datelor magazinului tau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Designer:<\/b><span style=\"font-weight: 400;\"> descrii in cuvinte ce vrei sa apara in pagina si el construieste componenta. Tadaa!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Shopping Assistant <\/b><span style=\"font-weight: 400;\">(beta): un asistent in magazin, care ajuta clientii sa descopere produse si sa comande.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Agentic Connector <\/b><span style=\"font-weight: 400;\">(in curand): pregateste magazinul pentru vanzarea prin agenti conversationali.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gomag Prompt: <\/b><span style=\"font-weight: 400;\">descrieri de produs generate in cateva minute.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gobots<\/b><span style=\"font-weight: 400;\">: automatizari pentru comenzi, produse, clienti, email si SMS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gomag Link:<\/b><span style=\"font-weight: 400;\"> conectare intre magazine (pe platforma), furnizori si parteneri.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30676 size-full\" title=\"functii-abonamente-gomag-exemplu\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/functii-abonamente-gomag-exemplu.png\" alt=\"functii-abonamente-gomag-exemplu\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/functii-abonamente-gomag-exemplu.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/functii-abonamente-gomag-exemplu-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/functii-abonamente-gomag-exemplu-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Fa o socoteala rapida: daca fiecare dintre aceste instrumente iti economiseste jumatate de ora pe zi, ai recuperat in 3 ani sute de ore. Acesta este un cost de personal pe care nu il mai plateste nimeni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-arati-clientilor-ca-esti-real-continut-fals-ai\/\"><b>Cum arati clientilor ca esti real, intr-o lume plina de continut fals creat de AI<\/b><\/a><br \/>\n<a name=\"6\"><\/a><\/p>\n<h2><b>6. Gomag Campanii Google Ads: canalul pe care doar 3% dintre magazine l-au incercat<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Am lasat aceasta sectiune separat, pentru ca merita atentie speciala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asa cum am si postat deja, nu de mult m-am uitat pe cifrele din septembrie. Din 5.000 de magazine Gomag, doar 166 au rulat campanii prin Gomag Campanii &#8211; asta inseamna sub 4%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar jumatate dintre ele au avut un ROAS de peste 7,1x. Pe romaneste: la 100 de lei investiti, s-au intors peste 710 lei in vanzari masurate in Google Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E adevarat ca nu iese la fel la toata lumea, dar daca un canal merge asa pentru jumatate din cei care l-au incercat, merita incercat si de ceilalti.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30681 size-full\" title=\"rezultate-gomag-campanii\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/rezultate-gomag-campanii.jpeg\" alt=\"rezultate-gomag-campanii\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/rezultate-gomag-campanii.jpeg 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/rezultate-gomag-campanii-980x980.jpeg 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/rezultate-gomag-campanii-480x480.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<h4><b>Cum functioneaza<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Gomag Campanii automatizeaza promovarea produselor pe Google, direct din panoul magazinului:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activezi campania din magazinul tau si ai o sesiune scurta de consultanta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alegi produsele si stabilesti bugetul (minim recomandat: 249 euro).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campania porneste in cel mult 5 zile lucratoare, timpul necesar verificarii de catre Google a contului creat automat. Dupa aceea, reclamele pornesc imediat ce termini setarile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urmaresti rezultatele in rapoartele dedicate.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Reclamele apar in rezultatele Google, in tab-ul Shopping, in Google Imagini si in Google Display Network (peste 35 de milioane de site-uri si aplicatii, inclusiv YouTube). Nu ai de semnat niciun contract, trebuie doar sa accepti termenii de utilizare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai mult, prin parteneriatul cu Google in programul Comparison Shopping Services, poti avea costuri de publicitate reduse cu pana la 20% la CPC.<\/span><\/p>\n<h4><b>Cum se factureaza, pe fata<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Transparenta conteaza, asa ca iata cum arata:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10% din bugetul alocat campaniei;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">plus un comision din vanzarile generate: 3% la ROAS sub 5x, 5% la ROAS de 5x sau mai mare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">prima campanie are 0% comision din buget.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hai sa facem un calcul, cu un buget de 1.000 euro si un ROAS de 7,1x:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Element<\/b><\/td>\n<td><b>Valoare<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Buget Google Ads<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.000 euro<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Vanzari generate (ROAS 7,1x)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.100 euro<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Comision 10% din buget<\/span><\/td>\n<td><span style=\"font-weight: 400;\">100 euro<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Comision performanta 5% din vanzari<\/span><\/td>\n<td><span style=\"font-weight: 400;\">355 euro<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cost total<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.455 euro<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ROAS dupa toate costurile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">aproximativ 4,9x<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Daca produsele tale au o marja bruta de 30% (exemplu ilustrativ), 7.100 euro vanzari aduc 2.130 euro marja, fata de 1.455 euro cost total. Raman aproximativ 675 euro in plus, iar reducerea de CPC si bonusul primei campanii imbunatatesc raportul.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa calculul cu marja ta reala. Calculatorul de pe <\/span><a href=\"https:\/\/www.gomag.ro\/campanii-marketing\"><span style=\"font-weight: 400;\">pagina Campanii<\/span><\/a><span style=\"font-weight: 400;\"> te ajuta sa estimezi bugetul, ROAS si vanzarile inainte de start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un lucru pe care sa il ai in minte: ROAS-ul masoara vanzari atribuite, iar profitul depinde de marja produselor. Tocmai de aceea porneste cu un test controlat si citeste rapoartele dupa primele saptamani.<\/span><\/p>\n<h4><b>Cum te pregatesti ca sa iasa bine<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alege produse cu descrieri complete si imagini bune. Gomag Prompt te ajuta sa termini mai repede descrierile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asigura-te ca magazinul prezinta clar livrarea, returul si garantiile. Clientul care vine de pe un anunt vrea raspunsuri repede.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pune in campanie produsele pe care chiar vrei sa le vinzi mai mult, adica cele cu marja buna si stoc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-sa-vinzi-mai-mult-noiembrie\/\"><b>Cum sa vinzi mai mult in noiembrie, de la Black Friday la Sf. Andrei<\/b><\/a><br \/>\n<a name=\"7\"><\/a><\/p>\n<h2><b>7. Suport: cat valoreaza un raspuns primit la timp<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Imagineaza-ti seara dinaintea unei campanii mari. Poate un status de comanda nu se actualizeaza, o integrare cu curierul da eroare, si clientii intreaba pe chat. In momentul acela, pretul abonamentului devine doar un detaliu, pentru ca viteza unui raspuns conteaza enorm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gomag iti ofera suport in limba romana, pe tichete si email, la toate pachetele, iar Enterprise adauga suport telefonic si training 1 la 1. In plus ai la dispozitie:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help Center cu ghiduri pas cu pas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Academia Gomag, cu cursuri si materiale educative;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">webinarii si documentatie tehnica;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comunitatea Gomag de pe Facebook, unde antreprenorii schimba idei;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">serviciul optional Magazin la Cheie, pentru configurare si customizare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">parteneri Gomag, specialisti in marketing, pentru cand vrei o echipa alaturi.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/43051918\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0b346a\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a name=\"8\"><\/a><\/p>\n<h2><b>8. Modelul \u201cfara comision\u201d: 8 intrebari de pus inainte sa semnezi<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un model de platforma \u201cgratuita\u201d sau fara comision, are, intr-adevar un farmec aparte: pretul pare simplu si previzibil. Si poate fi chiar o alegere buna pentru anumite magazine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar pentru o comparatie sanatoasa, cere raspunsuri scrise la aceste 8 intrebari:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30673 size-full\" title=\"checklist-intrebari-alegere-platforma\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/checklist-intrebari-alegere-platforma.png\" alt=\"checklist-intrebari-alegere-platforma\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/checklist-intrebari-alegere-platforma.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/checklist-intrebari-alegere-platforma-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/checklist-intrebari-alegere-platforma-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce include pretul fix? <\/b><span style=\"font-weight: 400;\">Gazduire, SSL, actualizari, backup, monitorizare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum se taxeaza platile? <\/b><span style=\"font-weight: 400;\">Verifica daca procesatorul ales vine cu un comision sau cu o taxa de tranzactie si daca acestea au fost deja negociate in favoarea ta (cum e exemplul GPayments).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce limite exista?<\/b><span style=\"font-weight: 400;\"> Produse, conturi de utilizator, API, spatiu pentru imagini, trafic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce functii sunt aplicatii separate? <\/b><span style=\"font-weight: 400;\">Aduna costul lunar al celor de care ai realmente nevoie: recuperare cos, reduceri, fidelizare, SEO, B2B.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cum arata suportul? <\/b><span style=\"font-weight: 400;\">Limba, program, canale, timp de raspuns, cost pentru solicitari complexe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cat costa migrarea la intrare si la iesire? <\/b><span style=\"font-weight: 400;\">Transferul datelor, redirectionarile SEO, exportul.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce se intampla cand cresti? <\/b><span style=\"font-weight: 400;\">Pragurile de pret, pachetul urmator, functiile care se deblocheaza.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ce costuri apar in jurul platformei? <\/b><span style=\"font-weight: 400;\">Dezvoltator, teme, integrari cu curieri si facturare, mentenanta.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30677 size-full\" title=\"intrebari-decizie-platforma\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/intrebari-decizie-platforma.png\" alt=\"intrebari-decizie-platforma\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/intrebari-decizie-platforma.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/intrebari-decizie-platforma-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/intrebari-decizie-platforma-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dupa ce aduni raspunsurile, calculeaza totalul pe 36 de luni, cu volumul tau mediu de comenzi. Cifra aceea, comparata intre optiuni, iti arata adevarul.<\/span><br \/>\n<a name=\"9\"><\/a><\/p>\n<h2><b>9. Exemplu de TCO pe 36 de luni<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un magazin cu 650 de comenzi pe luna si valoare medie a comenzii de 50 euro (32.500 euro vanzari lunare), pe Gomag Advanced:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>abonament<\/b><span style=\"font-weight: 400;\">: 37 + 67 = 104 euro\/luna, adica 3.744 euro in 36 de luni, fara TVA si fara reducerile pentru abonament anual sau pe 2 ani;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>inclus<\/b><span style=\"font-weight: 400;\">: gazduire, monitorizare 24\/7, actualizari, eMAG Marketplace, Multi-Store, import si export, 3 Goboti, asistenti AI, suport online.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Practic, abonamentul reprezinta aproximativ 0,32% din vanzari. Si acest procent scade si mai mult daca iei in calcul reducerile la abonamentele anuale \/ pe doi ani.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30675 size-full\" title=\"exemplu-calcul-abonament-advanced\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/exemplu-calcul-abonament-advanced.png\" alt=\"exemplu-calcul-abonament-advanced\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/exemplu-calcul-abonament-advanced.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/exemplu-calcul-abonament-advanced-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/exemplu-calcul-abonament-advanced-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Acum ia oferta concurenta si construieste acelasi tabel: abonament, aplicatii necesare, comisioane de tranzactie, gazduire si mentenanta, ore de dezvoltare. Daca totalul pe 36 de luni iese mai mic, ai gasit o oferta buna.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daca iese mai mare, diferenta reprezinta costul care nu se vedea in pretul afisat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/cum-alegi-abonamentul-gomag\/\"><b>Cum alegi abonamentul Gomag in functie de numarul de comenzi lunare<\/b><\/a><\/p>\n<h2><b>Un model de pret bun se recunoaste dupa trei lucruri:\u00a0<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Cat de previzibil este, cat de mult primesti pentru el si cat de bine se potriveste cu ritmul in care creste magazinul tau.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Gomag combina un abonament cu reguli clare, infrastructura inclusa, suport in limba romana si o linie constanta de noutati, de la AI la Campanii Google Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum e randul tau. Fa tabelul TCO pe 36 de luni pentru platforma ta actuala si pentru cea pe care o iei in calcul, apoi compara.<\/span><\/p>\n<p>PS. Platforma actuala iti pune bete in roate? <a href=\"https:\/\/www.gomag.ro\/migreaza-la-gomag\">Vino cu magazinul pe Gomag<\/a>, cu migrare gratuita la Advanced, Elite si Enterprise, si abonament de 1 euro\/luna in primele 6 luni.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30678 size-full\" title=\"platforma-ecommerce-alegere\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/platforma-ecommerce-alegere.png\" alt=\"platforma-ecommerce-alegere\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/platforma-ecommerce-alegere.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/platforma-ecommerce-alegere-980x1225.png 980w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2026\/11\/platforma-ecommerce-alegere-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><br \/>\n<a name=\"10\"><\/a><\/p>\n<h2><b>Intrebari frecvente despre modelul de preturi Gomag<\/b><\/h2>\n<h4><b>Cat costa un abonament Gomag?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Preturile pornesc de la 7 euro\/luna (Basic), 37 euro\/luna (Advanced) si 97 euro\/luna (Elite), fara TVA. Enterprise se ofera pe baza de oferta personalizata. Exista reduceri de 30% pentru abonamentul anual si de 50% pentru cel pe 2 ani.<\/span><\/p>\n<h4><b>Ce sunt increment-urile si cum ma afecteaza?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Abonamentul standard include o medie de 350 de comenzi pe luna, calculata pe ultimele 3 luni. Cand media depaseste pragul, acesta creste cu inca 350 de comenzi, iar abonamentul creste cu 67 euro\/luna pentru fiecare prag suplimentar. La volume mari, valoarea increment-ului scade, iar daca numarul de comenzi coboara, abonamentul se recalculeaza.<\/span><\/p>\n<h4><b>Exista limite de trafic?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Gomag nu aplica limite de trafic.<\/span><\/p>\n<h4><b>Pot face upgrade de pachet?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Da, poti schimba pachetul oricand, contactand echipa de suport.<\/span><\/p>\n<h4><b>Pot muta magazinul de pe alta platforma?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Da, daca platforma veche permite exportul in CSV sau Excel. Echipa Gomag se ocupa de migrare, inclusiv de redirectionarile URL, pentru protejarea pozitiilor din Google. La Advanced, Elite si Enterprise, migrarea este gratuita.<\/span><\/p>\n<h4><b>Pot exporta datele din magazinul meu?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Da, la pachetele Advanced, Elite si Enterprise poti salva in CSV produsele, comenzile si clientii.<\/span><\/p>\n<h4><b>Cum incep sa vand in eMAG Marketplace?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Devii mai intai partener eMAG. Partea tehnica a integrarii o prelucreaza echipa Gomag, iar tu livrezi comenzile. Integrarea este disponibila de la pachetul Advanced.<\/span><\/p>\n<h4><b>Ce suport primesc?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Toate pachetele includ suport online pe tichete si email, in limba romana. Enterprise adauga suport telefonic si training 1 la 1. Help Center, Academia Gomag, webinariile si documentatia tehnica sunt la dispozitie in orice pachet.<\/span><\/p>\n<h4><b>Cum functioneaza Gomag Campanii Google Ads?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Activezi campania din magazin, alegi produsele si bugetul, iar configurarea se face automat. Campania porneste in cel mult 5 zile lucratoare, apoi reclamele ruleaza in Google Search, Shopping, Imagini si Display Network. Rapoartele apar in panoul magazinului.<\/span><\/p>\n<h4><b>Care este bugetul minim pentru o campanie?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Bugetul minim recomandat e de 249 euro. Suma exacta depinde de industrie, de concurenta si de tipul de produse.<\/span><\/p>\n<h4><b>Trebuie sa semnez un contract?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Nu e necesar un contract. Accepti doar Termenii si conditiile de utilizare ai aplicatiei.<\/span><\/p>\n<h4><b>Ce inseamna ROAS?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">ROAS (Return on Advertising Spend) arata cate unitati de vanzari revin la fiecare unitate investita in publicitate. Un ROAS de 7,1x inseamna ca la 100 de lei investiti s-au inregistrat 710 lei vanzari masurate in Google Ads.<\/span><\/p>\n<h4><b>Cum compar corect Gomag cu o platforma \u201cfara comision\u201d?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Aduna toate costurile lunare ale fiecarei oferte (abonament, aplicatii necesare, comisioane de tranzactie, gazduire, mentenanta, dezvoltare), inmulteste-le cu 36 de luni, folosind volumul tau real de comenzi, si compara totalurile. Lista celor 8 intrebari de mai sus te ajuta sa nu uiti niciun cost.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sa zicem ca ai cerut oferte sau ai testat trei platforme si toate arata bine.\u00a0 Una spune \u201cfara comision\u201d, alta \u201cde la 0 euro\u201d, a treia are un tabel cu bife peste tot. Te uiti la cifre si simti ca ti-ai facut tema. Inainte sa iei decizia, insa, as vrea sa te intreb ceva simplu: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[11],"tags":[],"class_list":["post-30667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magazin online la costuri previzibile: ce sa stii despre abonament<\/title>\n<meta name=\"description\" content=\"Abonament fix, previzibil, cu suport in lb romana, automatizari, AI si Campanii Google Ads. 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