{"id":5230,"date":"2018-03-09T07:39:43","date_gmt":"2018-03-09T05:39:43","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=5230"},"modified":"2026-04-17T14:51:29","modified_gmt":"2026-04-17T11:51:29","slug":"andra-stegarescu-de-la-ava-boutique","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/","title":{"rendered":"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">[Articol actualizat in aprilie 2026]<\/span><\/p>\n<div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;max-width:100%;margin:20px 0;\"><iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/qhFSQFatF2c\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Antreprenoriatul la feminin in eCommerce-ul romanesc creste accelerat in 2026, cu din ce in ce mai multe femei care lanseaza si scaleaza magazine online de succes. Ava Boutique este un exemplu inspirational de brand fashion construit cu pasiune si strategie pe platforma Gomag. Cu o piata de eCommerce de peste 8 miliarde EUR in Romania si un GMV in crestere cu 14% conform <a href=\"https:\/\/www.gomag.ro\/insights\/\" target=\"_blank\" rel=\"noopener\">Gomag Insights<\/a>, nisa de fashion si accesorii ramane una dintre cele mai dinamice, iar peste 4.500 de magazine active pe Gomag demonstreaza potentialul imens al comertului electronic romanesc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incheiem seria lunii martie cu povestea unei alte cliente curajoase pe Gomag, Andra Stegarescu, proprietara magazinului online <\/span><a href=\"http:\/\/www.ava-boutique.ro\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ava-Boutique.ro<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ava Boutique este specializat pe produse pentru bebelusi, de la patuturi, carucioare pana la jucarii, scaune de masa si produse pentru sanatatea lui bebe, cu peste 7 ani de experienta in acest domeniu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In cadrul seriei #AntreprenoriatLaFeminin, am rugat-o pe Andra sa ne raspunda la cateva intrebari despre ea si proiectul ei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andra a terminat Facultatea de Relatii Economice Internationale la Universitatea Romano-Americana din Bucuresti si este mama a doi copii care, cu energia si joaca lor, o impulsioneaza sa dea totul in munca la magazinul pe care il detine.<\/span><\/p>\n<h3><b>1. Povesteste-ne putin despre tine.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Well, lista mea este tare scurta aici. De ce? In primul rand, sunt mamica a doua minuni. Ei sunt pasiunea mea cea mare. De asemenea, imi iubesc munca si desi trece putin de ideea de hobby, pentru mine chiar este. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tot ceea ce fac, fac cu mare drag si spor \ud83d\ude42<\/span><\/p>\n<h3><b>2. Ai decis sa iti faci magazinul online cu platforma Gomag. In ce consta business-ul tau?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Da. Am ales Gomag in urma unor analize destul de ample. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Am testat si analizat diferite platforme insa Gomag este platforma ce m-a convins, atat prin usurinta in exploatare cat si prin numeroasele functionalitati incluse. Cu ajutorul Gomag a luat nastere Ava Boutique, magazinul nostru on-line, magazin ce comercializeaza produse pentru bebelusi.<\/span><\/p>\n<h3><b>3. Ce te-a motivat sa iti deschizi propria afacere online?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A venit un moment destul de dificil ce m-a convins ca nu merita sa mai investesc timp, resurse si mai ales suflet in companii ce nu te pretuiesc la adevarata valoare si nu te pot ajuta sa evoluezi. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, cochetam de ceva timp cu ideea unui business propriu. Prin urmare, o afacere proprie a fost urmatorul pas firesc.<\/span><\/p>\n<h3><b>4. Care e cea mai mare satisfactie de business pe care o ai? Dar cel mai mare risc pe care ti l-ai asumat?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Paradoxal, pentru mine, cea mai mare satisfactie nu este ROI-ul ?. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multi ani am lucrat in vanzari si eram mult mai bucuroasa cand primeam de la clienti feedback-uri pozitive decat atunci cand incasam comisionul aferent. Se pare ca s-a pastrat acest obicei ?. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Principala preocupare este clientul multumit si ne bucuram nespus atunci cand primim acel feedback pozitiv de care va spuneam. Este practic combustibilul ce ne alimenteaza dorinta de a continua. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Riscuri au fost si sunt. Poate mai multe decat as vrea eu sa analizez ? Un start up intr-o piata destul de aglomerata, alaturi de jucatori mari&#8230; este unul dintre ele. Am insa incredere ca vom reusi. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evitarea riscurilor nu este cel mai productiv mod de viata. Acceptarea unor riscuri calculate poate insa sa ne indrepte spre un scop mai inalt, atat in viata cat si in business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5232\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/avaboutique-home.png\" alt=\"avaboutique-home\" width=\"1366\" height=\"637\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/avaboutique-home.png 1366w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/avaboutique-home-150x70.png 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/avaboutique-home-300x140.png 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/avaboutique-home-768x358.png 768w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/avaboutique-home-1024x478.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/avaboutique-home-1080x504.png 1080w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h3><b>5. Care a fost cea mai eficienta metoda pentru tine sa iti faci afacerea vizibila si sa obtii clienti?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pentru noi functioneaza foarte bine promovarea de tip PPC, indeosebi pe platforma Facebook. Aici am facut afacerea vizibila si de asemenea de aici ne vin majoritatea comenzilor (cca. 95%).<\/span><\/p>\n<h3><b>6. Cat ii este de greu unei femei sa reuseasca? Are mai multe obstacole de depasit decat un barbat?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vreau sa cred ca traim intr-o societate ce a inteles ca femeia antreprenor joaca un rol important in economia moderna. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu atitudinea potrivita si determinare poti depasi toate obstacolele, fie ele si mai multe decat in cazul unui barbat. &#8211; &#8221; <\/span><i><span style=\"font-weight: 400;\">Give a girl the right shoes, and she can conquer the world<\/span><\/i><span style=\"font-weight: 400;\">.&#8221;<\/span><\/p>\n<h3><b>7. Poate o femeie sa fie implinita in toate aspectele vietii sau trebuie sa aleaga intre cariera si familie?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Eu cred ca se poate. Facand o comparatie cu perioada in care am avut statutul de angajat, constat cu bucurie ca acum am mai mult timp pentru cei dragi. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un management eficient al timpului este esential pentru a se pastra un echilibru intre cele doua.<\/span><\/p>\n<h3><b>8. Spune-ne cine este o femeie pe care o admiri si care te inspira. <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mama este pentru mine acea persoana. Acea persoana ce m-a motivat, incurajat, determinat si invatat. Este persoana careia ii datorez tot ceea ce sunt astazi, atat ca mama cat si ca antreprenor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Valorile morale si principiile de viata insuflate de ea m-au ghidat in toti acesti ani si imi sunt piatra de temelie in toate aspectele vietii, atat in business cat si in viata cotidiana.<\/span><\/p>\n<h3><b>9. Daca te-ai afla din nou la inceput de drum, ce ai face diferit?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nimic ? . <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As face totul exact asa. Spunea Thomas Edison : \u201c<\/span><i><span style=\"font-weight: 400;\">I have not failed. I&#8217;ve just found 10,000 ways that won&#8217;t work.<\/span><\/i><span style=\"font-weight: 400;\">\u201d Cam aici ma situez si eu. Nu as schimba nimic intrucat am invatat ceva, atat din reusite dar mai ales din greseli.<\/span><\/p>\n<h3><b>10. Ce sfat ai pentru femeile care aspira la o cariera in antreprenoriat?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Le-as sfatui sa nu mai aspire ci sa faca pasul urmator, sa isi urmeze visul. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le-as sfatui sa fie increzatoare, sa fie pozitive, sa creada in ele si sa fie curajoase. Curajul nu este absenta fricii. Curajul este mai degraba intelegerea faptului ca altceva este mai important decat frica. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visul acesta este mai important decat frica. Dream big!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multumim Andra, pentru raspunsuri si inspiratie! La multi ani si cat mai multe realizari! \ud83d\ude42<\/span><\/p>\n<h3 style=\"text-align: justify;\">7+ Trenduri Antreprenoriat la Feminin si Fashion eCommerce 2026<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>1. Femeile conduc cresterea in eCommerce<\/strong> \u2014 In 2026, peste 35% dintre magazinele online noi sunt fondate de femei, cu rata de supravietuire la 3 ani cu 12% mai mare decat media generala, datorita atentiei la detalii si focus-ului pe experienta clientului.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>2. Fashion online personalizat<\/strong> \u2014 Magazinele de fashion care ofera recomandari personalizate si size guides interactive au rata de retur cu 40% mai mica si conversii cu 25% mai mari.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>3. Storytelling-ul de brand ca diferentiator<\/strong> \u2014 Brandurile fashion cu poveste autentica (cum e Ava Boutique) au un engagement de 3x mai mare pe social media si o rata de retentie superioara magazinelor generice.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>4. Social commerce domina fashion-ul<\/strong> \u2014 Peste 60% din descoperirile de produse fashion se fac pe Instagram si TikTok. Integrarea <a href=\"https:\/\/www.gomag.ro\/blog\/instaapp-gomag\/\" target=\"_blank\" rel=\"noopener\">InstaApp<\/a> pe site conecteaza feed-ul Instagram direct cu magazinul.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>5. Automatizarea operatiunilor fashion<\/strong> \u2014 Cu GoBots, magazinele fashion automatizeaza email-uri post-cumparare, cereri de review si recuperarea cosurilor abandonate, economisind 15+ ore saptamanal.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>6. Comunitatea de antreprenoare creste<\/strong> \u2014 Retelele de sprijin si mentorship intre antreprenoare accelereaza succesul. <a href=\"https:\/\/www.gomag.ro\/universitatea-gomag\" target=\"_blank\" rel=\"noopener\">Academia Gomag<\/a> ofera resurse educationale specifice pentru fiecare etapa a business-ului.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>7. Vizualul vinde in fashion<\/strong> \u2014 Magazinele cu fotografii profesionale si videoclipuri de produs au rata de conversie cu 50% mai mare. Investitia in continut vizual de calitate se amortizeaza in primele 3 luni.<\/span><\/p>\n<h3 style=\"text-align: justify;\">Intrebari Frecvente despre Antreprenoriat la Feminin in eCommerce<\/h3>\n<h4 style=\"text-align: justify;\">Cum incep un magazin online de fashion in 2026?<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Alege o nisa clara (rochii de ocazie, accesorii handmade, fashion sustenabil), valideaza cererea de piata, creeaza un brand cu identitate puternica si lanseaza pe o platforma completa ca Gomag. Cu Magazin la Cheie (de la 247 EUR) poti fi online in circa 10 zile lucratoare.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Ce provocari intampina femeile antreprenor in eCommerce?<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Principalele provocari sunt: echilibrul viata personala-business, accesul la finantare, sindromul impostorului si lipsa unui network de suport. Vestea buna: comunitatile de antreprenoare cresc, iar instrumentele de automatizare (GoBots) reduc semnificativ volumul de munca manuala.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Cat de profitabil este un magazin online de fashion?<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Marja medie in fashion online este de 40-60%, iar un magazin bine gestionat poate atinge profitabilitatea in 6-12 luni. Cheia este diferentierea prin brand, nu competitia pe pret.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Ce platforma recomandati pentru un boutique online?<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gomag este alegerea ideala cu 151 de aplicatii native, inclusiv InstaApp pentru integrare Instagram, GoBots pentru automatizari, Cereri Review pentru colectarea recenziilor si GShipments pentru livrari optime cu 20+ curieri.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Cum construiesc un brand de fashion memorabil?<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Investeste in identitate vizuala consistenta, spune povestea din spatele brandului, creeaza continut autentic pe social media, construieste o comunitate de cliente fidele si ofera o experienta de cumparare impecabila de la navigare pana la unboxing.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Cum gestionez retururile in fashion online?<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ofera size guides detaliate si fotografii din multiple unghiuri pentru a reduce retururile. Cu GShipments gestionezi retururile eficient prin 20+ curieri integrati, iar politica de retur clara creste increderea clientilor.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Ce rol joaca social media in fashion eCommerce?<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Rol esential \u2014 peste 60% din descoperirile de produse fashion se fac pe Instagram si TikTok. Continutul generat de utilizatori (UGC) si colaborarile cu micro-influenceri sunt cele mai eficiente strategii in 2026.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Pot face antreprenoriat in fashion in paralel cu jobul?<\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Da, multe antreprenoare de succes au inceput asa. Cu automatizarile Gomag (GoBots, email-uri automate, gestiune comenzi), un boutique online poate functiona semi-automat, necesitand 2-3 ore zilnic in faza initiala.<\/span><\/p>\n<p><script type=\"application\/ld+json\">\\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Cum incep un magazin online de fashion in 2026?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Alege o nisa clara, valideaza cererea de piata, creeaza un brand cu identitate puternica si lanseaza pe Gomag. Cu Magazin la Cheie poti fi online in circa 10 zile lucratoare.\"}},{\"@type\":\"Question\",\"name\":\"Ce provocari intampina femeile antreprenor in eCommerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Echilibrul viata personala-business, accesul la finantare, sindromul impostorului si lipsa unui network de suport.\"}},{\"@type\":\"Question\",\"name\":\"Cat de profitabil este un magazin online de fashion?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marja medie in fashion online este de 40-60%, iar un magazin bine gestionat poate atinge profitabilitatea in 6-12 luni.\"}},{\"@type\":\"Question\",\"name\":\"Ce platforma recomandati pentru un boutique online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gomag este alegerea ideala cu 151 de aplicatii native, inclusiv InstaApp, GoBots, Cereri Review si GShipments.\"}},{\"@type\":\"Question\",\"name\":\"Cum construiesc un brand de fashion memorabil?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Investeste in identitate vizuala consistenta, spune povestea brandului, creeaza continut autentic pe social media si ofera o experienta de cumparare impecabila.\"}},{\"@type\":\"Question\",\"name\":\"Cum gestionez retururile in fashion online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ofera size guides detaliate, fotografii din multiple unghiuri si gestioneaza retururile eficient prin GShipments cu 20+ curieri integrati.\"}},{\"@type\":\"Question\",\"name\":\"Ce rol joaca social media in fashion eCommerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Rol esential \u2014 peste 60% din descoperirile de produse fashion se fac pe Instagram si TikTok. UGC si micro-influenceri sunt cele mai eficiente strategii.\"}},{\"@type\":\"Question\",\"name\":\"Pot face antreprenoriat in fashion in paralel cu jobul?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da, cu automatizarile Gomag un boutique online poate functiona semi-automat, necesitand 2-3 ore zilnic in faza initiala.\"}}]}]}\\n<\/script>\\n<\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Antreprenoriat in eCommerce Discutii cu Clientii Gomag\",\"description\":\"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin - Video tutorial Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/qhFSQFatF2c\/maxresdefault.jpg\",\"uploadDate\":\"2018-03-09\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=qhFSQFatF2c\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/qhFSQFatF2c\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Articol actualizat in aprilie 2026] Antreprenoriatul la feminin in eCommerce-ul romanesc creste accelerat in 2026, cu din ce in ce mai multe femei care lanseaza si scaleaza magazine online de succes. Ava Boutique este un exemplu inspirational de brand fashion construit cu pasiune si strategie pe platforma Gomag. Cu o piata de eCommerce de peste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":1,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[9],"tags":[],"class_list":["post-5230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviuri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin - Blog eCommerce - platforma Gomag<\/title>\n<meta name=\"description\" content=\"Interviu cu Andra Stegarescu de la Ava Boutique despre antreprenoriat la feminin in eCommerce. Lectii, provocari si sfaturi practice 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin - Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"og:description\" content=\"Interviu cu Andra Stegarescu de la Ava Boutique despre antreprenoriat la feminin in eCommerce. Lectii, provocari si sfaturi practice 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog eCommerce - platforma Gomag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomagec\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dcosmin\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-09T05:39:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T11:51:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/andra-stegarescu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cosmin Daraban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dcosmin\" \/>\n<meta name=\"twitter:site\" content=\"@gomagro\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cosmin Daraban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/\"},\"author\":{\"name\":\"Cosmin Daraban\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\"},\"headline\":\"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin\",\"datePublished\":\"2018-03-09T05:39:43+00:00\",\"dateModified\":\"2026-04-17T11:51:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/\"},\"wordCount\":1481,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/andra-stegarescu.png\",\"articleSection\":[\"Interviuri\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/\",\"name\":\"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin - Blog eCommerce - platforma Gomag\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/andra-stegarescu.png\",\"datePublished\":\"2018-03-09T05:39:43+00:00\",\"dateModified\":\"2026-04-17T11:51:29+00:00\",\"description\":\"Interviu cu Andra Stegarescu de la Ava Boutique despre antreprenoriat la feminin in eCommerce. Lectii, provocari si sfaturi practice 2026.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/andra-stegarescu.png\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/andra-stegarescu.png\",\"width\":1024,\"height\":450,\"caption\":\"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/andra-stegarescu-de-la-ava-boutique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"name\":\"Blog eCommerce - platforma Gomag\",\"description\":\"Idei, sfaturi si studii de caz pentru tine\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#organization\",\"name\":\"Blog eCommerce - platforma Gomag\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"contentUrl\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-gomag-albastru-rosu.png\",\"width\":298,\"height\":92,\"caption\":\"Blog eCommerce - platforma Gomag\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomagec\\\/\",\"https:\\\/\\\/x.com\\\/gomagro\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/#\\\/schema\\\/person\\\/ce84d2c9f3b8b43d83aab2b5e363b435\",\"name\":\"Cosmin Daraban\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g\",\"caption\":\"Cosmin Daraban\"},\"description\":\"Pasionat de antreprenoriat si eCommerce, am inceput activitatea online in anul 2000. Impreuna cu echipa am ajutat peste 5.000 de companii sa isi creasca afacerea pe platforma Gomag.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/dcosmin\",\"https:\\\/\\\/x.com\\\/dcosmin\"],\"url\":\"https:\\\/\\\/www.gomag.ro\\\/blog\\\/author\\\/cosmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin - Blog eCommerce - platforma Gomag","description":"Interviu cu Andra Stegarescu de la Ava Boutique despre antreprenoriat la feminin in eCommerce. Lectii, provocari si sfaturi practice 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/","og_locale":"ro_RO","og_type":"article","og_title":"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin - Blog eCommerce - platforma Gomag","og_description":"Interviu cu Andra Stegarescu de la Ava Boutique despre antreprenoriat la feminin in eCommerce. Lectii, provocari si sfaturi practice 2026.","og_url":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/","og_site_name":"Blog eCommerce - platforma Gomag","article_publisher":"https:\/\/www.facebook.com\/gomagec\/","article_author":"https:\/\/www.facebook.com\/dcosmin","article_published_time":"2018-03-09T05:39:43+00:00","article_modified_time":"2026-04-17T11:51:29+00:00","og_image":[{"width":1024,"height":450,"url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/andra-stegarescu.png","type":"image\/png"}],"author":"Cosmin Daraban","twitter_card":"summary_large_image","twitter_creator":"@dcosmin","twitter_site":"@gomagro","twitter_misc":{"Scris de":"Cosmin Daraban","Timp estimat pentru citire":"6 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/#article","isPartOf":{"@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/"},"author":{"name":"Cosmin Daraban","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/person\/ce84d2c9f3b8b43d83aab2b5e363b435"},"headline":"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin","datePublished":"2018-03-09T05:39:43+00:00","dateModified":"2026-04-17T11:51:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/"},"wordCount":1481,"commentCount":1,"publisher":{"@id":"https:\/\/www.gomag.ro\/blog\/#organization"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/andra-stegarescu.png","articleSection":["Interviuri"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/","url":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/","name":"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin - Blog eCommerce - platforma Gomag","isPartOf":{"@id":"https:\/\/www.gomag.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/#primaryimage"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/andra-stegarescu.png","datePublished":"2018-03-09T05:39:43+00:00","dateModified":"2026-04-17T11:51:29+00:00","description":"Interviu cu Andra Stegarescu de la Ava Boutique despre antreprenoriat la feminin in eCommerce. Lectii, provocari si sfaturi practice 2026.","breadcrumb":{"@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/#primaryimage","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/andra-stegarescu.png","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2018\/03\/andra-stegarescu.png","width":1024,"height":450,"caption":"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gomag.ro\/blog\/andra-stegarescu-de-la-ava-boutique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gomag.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"De vorba cu Andra Stegarescu de la Ava Boutique #AntreprenoriatLaFeminin"}]},{"@type":"WebSite","@id":"https:\/\/www.gomag.ro\/blog\/#website","url":"https:\/\/www.gomag.ro\/blog\/","name":"Blog eCommerce - platforma Gomag","description":"Idei, sfaturi si studii de caz pentru tine","publisher":{"@id":"https:\/\/www.gomag.ro\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gomag.ro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.gomag.ro\/blog\/#organization","name":"Blog eCommerce - platforma Gomag","url":"https:\/\/www.gomag.ro\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","contentUrl":"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2020\/02\/logo-gomag-albastru-rosu.png","width":298,"height":92,"caption":"Blog eCommerce - platforma Gomag"},"image":{"@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gomagec\/","https:\/\/x.com\/gomagro"]},{"@type":"Person","@id":"https:\/\/www.gomag.ro\/blog\/#\/schema\/person\/ce84d2c9f3b8b43d83aab2b5e363b435","name":"Cosmin Daraban","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8502b4a2bbca9e43f2ae94eb4db41c78dfcce6ab0990ed41c7ca1ae2b7c695d5?s=96&d=mm&r=g","caption":"Cosmin Daraban"},"description":"Pasionat de antreprenoriat si eCommerce, am inceput activitatea online in anul 2000. Impreuna cu echipa am ajutat peste 5.000 de companii sa isi creasca afacerea pe platforma Gomag.","sameAs":["https:\/\/www.facebook.com\/dcosmin","https:\/\/x.com\/dcosmin"],"url":"https:\/\/www.gomag.ro\/blog\/author\/cosmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts\/5230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/comments?post=5230"}],"version-history":[{"count":3,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts\/5230\/revisions"}],"predecessor-version":[{"id":29274,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/posts\/5230\/revisions\/29274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media\/5231"}],"wp:attachment":[{"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/media?parent=5230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/categories?post=5230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gomag.ro\/blog\/wp-json\/wp\/v2\/tags?post=5230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}