{"id":8217,"date":"2019-04-09T07:36:49","date_gmt":"2019-04-09T05:36:49","guid":{"rendered":"https:\/\/www.gomag.ro\/blog\/?p=8217"},"modified":"2026-04-14T04:33:40","modified_gmt":"2026-04-14T01:33:40","slug":"funnel-de-vanzare","status":"publish","type":"post","link":"https:\/\/www.gomag.ro\/blog\/funnel-de-vanzare\/","title":{"rendered":"Elementele de baza ale unui funnel de vanzare [Video]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Modelul AIDA, modelul top of the funnel, middle of the funnel, bottom of funnel, modelul Atrage-Converteste-Finalizeaza-Satisfactie\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toate reprezinta diverse principii pentru crearea unui funnel de vanzare care sa functioneze. Pentru ca, pana la urma, asta ne dorim &#8211; o formula buna care sa garanteze cel putin un anumit numar de clienti.<\/span><!--more--><\/p>\n<p style=\"background:#f9f9f9;border-left:4px solid #1DBF73;padding:12px 16px;margin:20px 0;font-size:15px;\"><em>[Articol actualizat in aprilie 2026]<\/em><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Funnel-ul de vanzare (sales funnel)<\/strong> este modelul strategic care descrie calatoria clientului de la primul contact cu brandul pana la achizitie si loializare, structurat pe etapele: constientizare, interes, decizie si actiune (AIDA). In 2026, magazinele online cu funnel-uri optimizate au rate de conversie cu 60-80% mai mari. Pe platforma Gomag, peste 4.500 de magazine active folosesc instrumente native \u2014 <a href=\"https:\/\/www.gomag.ro\/aplicatii\">Email Bot<\/a>, Cosuri Abandonate si Gomag Campanii \u2014 pentru a automatiza fiecare etapa a funnel-ului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insa inainte sa discutam despre modele, continutul potrivit pentru fiecare pas sau <\/span><a href=\"https:\/\/www.gomag.ro\/preturi\"><span style=\"font-weight: 400;\">instrumente si aplicatii<\/span><\/a><span style=\"font-weight: 400;\"> pentru crearea unui funnel, te invit sa ne intoarcem la elementele de baza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elementele pe care cladesti de fapt un funnel eficient, indiferent de modelul pe care il alegi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti-am pregatit si un video despre acest subiect asa ca te invit sa il vezi mai jos. Iar daca preferi continutul scris, te invit sa citesti in continuare.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum sa ai un Sales Funnel care iti aduce vanzari online\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FEo7uaFw47Q?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Baza unui funnel este intotdeauna produsul pe care vrei sa il vinzi. Insa depinde si cum prezinti acest produs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asadar, baza funnel-ului este oferta pe care tu trebuie sa inveti sa o faci pentru produsul respectiv. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asta presupune existenta unui landing page dedicat si o selectie de produse vedeta, cu sanse mari sa atraga atentia sau un lead magnet &#8211; un ghid \/ video gratuit, un cod de reducere etc. &#8211; pentru a capta interesul celor care intra in site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si: <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/sales-funnel-infografic\/\"><b>Cum iti triplezi profitul cu un Sales Funnel [Infografic]<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Insa oferta nu e totul. Trebuie sa o faci cunoscuta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cum? Atragand trafic spre pagina ta. Nu spre oferta neaparat, ci spre pagina de captare a adreselor de email, captare lead-uri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si cum atragi trafic? Cu ajutorul reclamelor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trebuie sa iti faci campanii PPC, campanii destul de agresive atat pe Google cat si pe Facebook, YouTube si Instagram, sa fii pe toate canalele pe care sunt potentialii tai clienti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aici ceea ce e vital sa intelegi e partea de targetare a acestor reclame. Trebuie sa stii cum trezesti interesul pentru produsele tale, cine si cum va cumpara produsele pe care le ai si ai nevoie de o secventa de comunicare pe email si Facebook Messenger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In principiu, daca iti cunosti avatarul de client, iti va fi si mai usor sa alegi publicul tinta potrivit si sa ii servesti un mesaj relevant, cu care sa rezoneze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desigur, poti atrage trafic nou spre oferta si prin alte metode, nu doar reclame platite: poti colabora cu influenceri sau afiliati, poti optimiza pagina pentru a fi accesibila rapid din Google (desi, organic, nu vei avea atat de mult trafic ca in cazul reclamelor), poti face postari pe Facebook etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eu am vorbit in principal despre reclame pentru ca sunt cele mai sigure si mai rapide metode prin care sa aduci un volum de trafic mai mare in pagina ta de oferta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8221 size-full\" title=\"funnel-vanzare-obiective\" src=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/04\/funnel-vanzare-obiective.png\" alt=\"funnel-vanzare-obiective\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/04\/funnel-vanzare-obiective.png 1920w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/04\/funnel-vanzare-obiective-150x84.png 150w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/04\/funnel-vanzare-obiective-300x169.png 300w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/04\/funnel-vanzare-obiective-768x432.png 768w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/04\/funnel-vanzare-obiective-1024x576.png 1024w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/04\/funnel-vanzare-obiective-1080x608.png 1080w, https:\/\/www.gomag.ro\/blog\/wp-content\/uploads\/2019\/04\/funnel-vanzare-obiective-200x113.png 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vrei un pont?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa un funnel mai mic pentru a castiga intentia de cumparare (il poti folosi pe Facebook, cu Manychat, de exemplu), in care prezinti produse la pret mai mic, catre clienti care nu au mai cumparat niciodata de la tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dupa ce ii ai in baza de date si ti-au dat o data banii, creeaza un funnel distinct, separat, cu anumite produse mai scumpe, pentru acele persoane care au cumparat produsul tau mai ieftin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fiecare caz ai nevoie de trafic, ai nevoie de comunicare separata pe baza scenariilor in care i-ai incadrat pe utilizatorii tai pentru ca funnel-ul sa functioneze, ai nevoie sa iti segmentezi audienta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si nu doar partea tehnica este importanta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da, conteaza si ea dar pe primul loc este produsul pe care vrei sa il vinzi, modul in care faci oferta pentru a trezi acel click, acel eveniment care sa genereze nevoia utilizatorului si dorinta pentru ceea ce vinzi tu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citeste si:<\/span><a href=\"https:\/\/www.silkweb.ro\/blog\/palnia-de-vanzari-cresterea-conversiilor\/\"><b> Palnia De Vanzari \u2013 Primul Pas In Cresterea Conversiilor<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Sper ca video-ul si articolul de astazi te va ajuta sa iti intelegi mai bine propriul funnel de vanzare si sa creezi unul eficient, care sa iti aduca rezultate.<\/span><\/p>\n<p>Vezi <a href=\"https:\/\/www.gomag.ro\/blog\/cum-de-ce-funnel-de-vanzare\/\">cum si de ce sa folosesti un funnel de vanzare<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Doar asa vei obtine rezultatele dorite iar afacerea ta va prospera cu fiecare zi din ce in ce mai mult.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7+ Trenduri 2026 in Funnel-urile de Vanzare eCommerce<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>1. Email Bot pentru nurturing automat.<\/strong> Email Bot trimite automat secvente personalizate in fiecare etapa a funnel-ului \u2014 bun venit, educatie, oferte si re-engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Cosuri Abandonate \u2014 recuperare automata.<\/strong> Recupereaza 15-25% din comenzile pierdute prin email-uri automate la 1h, 24h si 72h dupa abandon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Gomag Campanii \u2014 trafic calificat.<\/strong> <a href=\"https:\/\/www.gomag.ro\/campanii\">Gomag Campanii<\/a> gestioneaza Google Ads pe pilot automat (10% comision, 20% discount CPC prin CSS), alimentand top-of-funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. Merchandiser Bot \u2014 personalizare.<\/strong> Afiseaza produse relevante (cross-sell, upsell) bazate pe comportament, crescand valoarea cosului cu 15-25%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Content marketing ca top-of-funnel.<\/strong> Blogul si SEO Avansat atrag trafic organic gratuit. Magazinele cu blog activ au cu 55% mai multi vizitatori.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Retargeting pentru middle-of-funnel.<\/strong> Vizitatorii care nu cumpara din prima sunt adusi inapoi prin retargeting Google Ads gestionat de Gomag Campanii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Program de Afiliere pentru scalare.<\/strong> Programul nativ de Afiliere transforma clientii multumiti in ambasadori care aduc vizitatori noi in funnel.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Intrebari Frecvente despre Funnel-ul de Vanzare<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Ce este un funnel de vanzare?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Descrie calatoria clientului de la primul contact la achizitie. Etapele clasice: constientizare, interes, decizie si actiune (AIDA).<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">De ce am nevoie de un funnel?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Un funnel optimizat creste rata de conversie cu 60-80% si reduce costul per achizitie semnificativ.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum atrag vizitatori in top-of-funnel?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Prin SEO, Google Ads (Gomag Campanii), social media, content marketing si Programul de Afiliere Gomag.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum transform vizitatorii in clienti?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Prin pagini de produs optimizate, review-uri, Merchandiser Bot (recomandari personalizate), urgenta si checkout simplificat.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ce este nurturing-ul si cum il automatizez?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Procesul de educatie si construire incredere. Email Bot automatizeaza secventele de nurturing cu email-uri personalizate pe baza comportamentului.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum recuperez vizitatorii care nu cumpara?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Cu Cosuri Abandonate (email automat), retargeting Google Ads si remarketing social media. Combinatia recupereaza 15-30% din vanzarile pierdute.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cum masor eficienta funnel-ului?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Rata de conversie per etapa, costul per achizitie, valoare medie comanda si rata de retur \u2014 toate vizibile pe <a href=\"https:\/\/www.gomag.ro\/insights\">Gomag Insights<\/a>.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cat de lung ar trebui sa fie funnel-ul?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Depinde de pret. Sub 100 RON: funnel scurt (reclama > produs > achizitie). Peste 500 RON: funnel lung cu nurturing, testimoniale si comparatii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analizeaza performanta funnel-ului pe <a href=\"https:\/\/www.gomag.ro\/insights\">Gomag Insights<\/a>.<\/span><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Ce este un funnel de vanzare?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Descrie calatoria clientului de la primul contact la achizitie prin etapele AIDA: constientizare, interes, decizie si actiune.\"}},{\"@type\":\"Question\",\"name\":\"De ce am nevoie de un funnel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Un funnel optimizat creste rata de conversie cu 60-80% si reduce costul per achizitie.\"}},{\"@type\":\"Question\",\"name\":\"Cum atrag vizitatori in top-of-funnel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prin SEO, Google Ads, social media, content marketing si Programul de Afiliere.\"}},{\"@type\":\"Question\",\"name\":\"Cum transform vizitatorii in clienti?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prin pagini optimizate, review-uri, Merchandiser Bot, urgenta si checkout simplificat.\"}},{\"@type\":\"Question\",\"name\":\"Ce este nurturing-ul si cum il automatizez?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Procesul de educatie si construire incredere. Email Bot automatizeaza secventele de nurturing.\"}},{\"@type\":\"Question\",\"name\":\"Cum recuperez vizitatorii care nu cumpara?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cu Cosuri Abandonate, retargeting si remarketing, recuperand 15-30% din vanzarile pierdute.\"}},{\"@type\":\"Question\",\"name\":\"Cum masor eficienta funnel-ului?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Rata de conversie per etapa, CAC, valoare medie comanda si rata de retur pe Gomag Insights.\"}},{\"@type\":\"Question\",\"name\":\"Cat de lung ar trebui sa fie funnel-ul?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sub 100 RON: funnel scurt. Peste 500 RON: funnel lung cu nurturing si comparatii.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"VideoObject\",\"name\":\"Elementele de baza ale unui funnel de vanzare [Video]\",\"description\":\"Elementele de baza ale unui funnel de vanzare [Video] - Video tutorial si prezentare de la Gomag, platforma eCommerce nr.1 din Romania.\",\"thumbnailUrl\":\"https:\/\/img.youtube.com\/vi\/FEo7uaFw47Q\/maxresdefault.jpg\",\"uploadDate\":\"2019-04-09\",\"contentUrl\":\"https:\/\/www.youtube.com\/watch?v=FEo7uaFw47Q\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/FEo7uaFw47Q\",\"@context\":\"https:\/\/schema.org\"}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modelul AIDA, modelul top of the funnel, middle of the funnel, bottom of funnel, modelul Atrage-Converteste-Finalizeaza-Satisfactie\u2026 Toate reprezinta diverse principii pentru crearea unui funnel de vanzare care sa functioneze. Pentru ca, pana la urma, asta ne dorim &#8211; o formula buna care sa garanteze cel putin un anumit numar de clienti.<\/p>\n","protected":false},"author":1,"featured_media":8219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[5,11],"tags":[],"class_list":["post-8217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-multi-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elementele de baza ale unui funnel de vanzare [Video]<\/title>\n<meta name=\"description\" content=\"Elementele de baza ale unui funnel de vanzare in eCommerce 2026. 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